How to Design a Logo - Full Identity Design Course

you hey everyone Gary Simon of course Etro what the hell's with the three hour long video you're probably wondering well I realized I had this course sitting around that nobody was using I wasn't selling it anymore didn't we make it for free so I decided you know what I might as well just upload it make it for free so it's on visual identity design slash logo design and the course is structured in such a way and you're going to see after this introduction myself from about four years ago and I'm definitely a lot more chubby I drank way too much beer I cut that out anyhow at the beginning I just introduced basic concepts that are relevant to visual identity design and then the rest of the course is focused on three different projects that kind of follow the same flow slash outline so you can get muscle memory designing effective logos and identity designs so all of the information and even the tech I you're still going to be able to follow along even though it's four years old I'm not using anything that's advanced in terms of Adobe Illustrator or Photoshop so you should be able to follow along perfectly alright so if you enjoy this make sure you subscribe here on YouTube and check out by sight course cetera com alright go kick some ass so what is a visual identity a visual identity are all of the visuals that make up a company's brand so to accurately ascertain exactly what a visual identity is we first have to understand what a brand is a brand encompasses everything that can affect how people perceive a company so everything from their logo design to their audio jingles to their spokespeople their CEO with the crazy wacky hair and attitude everything that a company does that can be felt smelled heard seen or taste even makes the brand now a visual identity only concerns itself with the visuals that make up a brand so this includes everything from the use of colors to the logo design to the website design to the print and stationery design etc now a logo design is a part of a brand and it falls under the visual identity and it's the visual identity represented in most basic and simple form so when you're presenting a client with a full visual identity you're not just designing a logo you're providing them with all the visual aesthetics that they can use as a company and that's what we're going to focus on in this course so in the next lesson we're going to focus on the use of color in the relation to a visual identity the use of color in design goes far beyond just choosing what looks good together aside from this we must also consider the objectives of the brand and color psychology understanding color psychology is absolutely crucial as an identity designer each color can elicit certain emotional responses and certain colors used together can entirely change those responses so let's take a look at the colors in which we're familiar in what they typically represent for a brand black is devoid of color therefore its use in a brand can be powerful it can be used to represent prestige power Authority and even fear or uncertainty white is positive pure and safe and is regarded as such much more consistently around the world than any other color red is the most energetic and passionate color common emotions that can be derived from red can vary it can evoke feelings of passion happiness violence anger etc blue typically represents confidence intelligence stability and calmness when we think of blue we think of the sky or the ocean both stable consistent in calming we all of course generally associate the color yellow with happiness and vibrance as the Sun is essential to life and makes us feel good but different shades of yellow can be used to represent caution or sickness even green can represent nature and energy as it's the most prominent color we see in nature but it can also represent wealth or even greed orange is red in yellow combined red is passion and energy and yellow is vibrance warrants draws on both of these colors to elicit feelings of joy and happiness and positivity peak is personable friendly and approachable it can be used to convey childhood in some instances or romance in others much like green Brown generally brings us back to nature and organics but can also represent honesty connection and calmness purple typically represents prestige power and luxury now with that quick rundown of colors in their perceived meanings we will put that information to use when we design our future projects in the next lesson we're going to take a look at typography understanding typography is very important when constructing a visual identity and it's not just important for the logo design it's also important to establish a preferred typeface selection that a company can use throughout their visual identity first it's worth defining some of the terminology that's associated with typography a font allows you to set the size style and weight of a typeface in other words a font is simply the delivery mechanism of a typeface in a typeface is the physical appearance and design of the actual characters a font family is a collection of typefaces that are intended to be used together and consist of varying weights and styles kerning is the process of adjusting the physical space between individual characters letter spacing or tracking is the physical spacing between blocks of characters not to be confused with kerning which is the actual space between individual characters leading is the amount of vertical space between lines of actual text the first consideration when selecting a typeface for use within a visual identity is serif or sans serif serif fonts convey tradition sophistication establishment luxury etc while sans-serif fonts are commonly associated with being modern minimalistic and simplistic in order to determine whether serif or sans serif is most appropriate for a given identity you need to refer back to the project brief the target audience industry and objectives of the company will help you make the best decision and the typeface you use to display the business name in the logo does not have to be the typeface used elsewhere throughout the visual identity now that we're familiar with some of the basic concepts and terminology surrounding typography we will put it to use in our future identity projects but in the next lesson we're going to take a look at what a corporate identity guideline is an identity guideline or a brand identity guideline is a document that outlines several different aspects as it pertains to a company's brand first it will typically outline the objectives of the brand in what the company is about it will outline the use of colors typically detailed with the color codes in various color formats the typeface selections along with a preview of the typeface and also a presentation of the logo some identity guidelines provide specific instructions on how their identity can and cannot be used many of the largest companies have identity guidelines that are nearly a hundred plus pages of specific information because they care about how their brand is presented consistency is key for example some identity guidelines will show you what colors you can use with the logo the margins that must be respected when displaying their logo and even the orientation and placement of their logo in respect to other elements ultimately an identity guideline seeks to both display and inform others about the company's identity in brand in order to ensure it's understood and used correctly allowing for a clear and consistent presentation of the brand and identity we will create a corporate identity guideline in one of the projects that we do in the future but first we're going to conclude this chapter by taking a look at the various forms of logos an identity guideline or a brand identity guideline it's a document that outlines several different aspects as it pertains to a company's brand first it will typically outline the objectives of the brand in what the company is about it will outline the use of colors typically detailed with the color codes in various color formats the typeface selections along with a preview of the typeface and also a presentation of the logo some identity guidelines provide specific instructions on how their identity can and cannot be used many of the largest companies have identity guidelines that are nearly a hundred plus pages of specific information because they care about how their brand is presented consistency is key for example some identity guidelines will show you what colors you can use with the logo the margins that must be respected when displaying their logo and even the orientation and placement of their logo in respect to other elements ultimately an identity guideline seeks to both display and inform others about the company's identity in brand in order to ensure it's understood and used correctly allowing for a clear and consistent presentation of the brand and identity we will create a corporate identity guideline in one of the projects that we do in the future but first we're going to conclude this chapter by taking a look at the various forms of logos hello and welcome to the first follow along project the name of this fictional company is you versus or in other words you versus someone else so the name again is you versus and this company is an online gaming company that allows you to choose your favorite games and it will randomly pin you up against other competitive online gamers all right so our job as visual identity designers is to first design a logo for this business and then as well provide a full visual identity so in the next lesson we're going to go ahead and get started by sketching up a potential concept that is relevant and unique to this company all right so this project of course is you versus and basically the idea I came up with I when I was experimenting with this particular fictional project is coming up with a letter mark logo so if you recall letter mark logo is basically either a single initial or multiple initials of a business name combined into one unique and relevant symbol alright so for in the case of this first project you versus we have the Y and a V so the first thing I would do is just real quickly draw out a basic Y and a V side-by-side all right so the idea is to try to merge these into a single symbol so we can see right away they're very similar the Y into V and that we can take the Y and the V and transfer it right here this portion just like that so in and of itself just having a why we can see a V in it but if you just put in the Y as it stands right here we'll see anybody will just kind of look at that as a Y so another idea I had was to basically take the same shape and make a V up here and make it thick roughly like that and then down here make the extending portion the bottom portion of the Y right there except the space in the middle so this in and of itself we can derive a few potential different meanings from it so first we have the whole Y then we have the V up here but also in terms in the context of the actual project which is a gaming company we could see an idea of vs. right through here we have this basic shape and if you think about it when it comes to the idea of competition or being versus somebody you kind of have this idea of a clash coming together so in the idea that we have the Y here the V here but also this edge here which I basically emulates the idea of clashing or competition we have a letter mark that is effective in that it represents the Y the V which is the letter mark and also something that's relevant to the actual company so what I want to do is just take this final mark I'll make a bigger version of it right here and we'll make the V right here and of course when it comes to just brainstorming you don't have to be real specific I mean you can if you wish get out a ruler and all that but there's nothing that says yeah - you know basically make it takes all perfect on paper alright so I'm going to take one of my pens here and fill this in real quickly and then beneath it we would have the actual type and I'm thinking about using a boulder sort of all capital u and versus alright so I'm not going to really sit here and draw that out we'll go ahead and do that in the next lesson in Adobe Illustrator but this here is the basic form that we're going to use and I may also in encase this in a circle as well and we'll also experiment with the use of colors and make something that is appropriate and relevant to this business all right so I'll see you in the next lesson alright hello and welcome to this lesson where we're going to take this sketch from the previous lesson and make it a reality here in Adobe Illustrator alright so the first step of course is to go to file and new and we're gonna call this our u versus name and the width in the height now when it comes to a graphics vector graphics application such as Adobe Illustrator the width and the height isn't too important because as long as you don't raster anything within Adobe Illustrator and everything is kept vector you can always scale whatever you design to any size imaginable alright so what I'm going to use for my particular setup is 8:59 by 600 and so basically I'm recording this at a 1280 by 720 resolution and so at this browser this this size basically I want to be able to view the document at a hundred percent within this viewable canvas area without any vertical or horizontal scroll bars affecting the view so for you depending on what your desktop resolution is I you can set it whatever you need to you can experiment and hit OK and you know hit control 1 or command 1 on your keyboard just to see if you can view the whole canvas basically at a hundred percent alright so for me it just happens to be this these numbers right here so I have points specified and everything else should remain the same here and then go ahead and hit okay by default it has me at 96% but to get to 100 again it is control one or you can command one on your keyboard all right just like that all right so what we need to do first is to get the actual letter mark that we came up with on the canvas and so when you're dealing with a logo like this especially the the form that we had with that y and the V it's always helpful to get out the grid so go to view and show grid and then go to view and snap to grid all right so basically I'm not sure if you could see this but you can see the grid right here these individual points right here these squares what I want to do is take the pen tool right here and at the foreground I have a white in the background I have a stroke of one point in its black so to change the color of course and I or the other of these you can double click on them to go ahead and change you know pick any color right now the color is not too important just so we can see what's going on to have a stroke on there okay so what we need to do first is left click right on one of these eye points where you can tell the squares will intersect on the darker lines so right here I'm going to left click and then I'm going to come down here I'm going to hold shift and shift will allow you to make a perfectly diagonal line and then hold shift again and come up there all right now the width of this I just want it to be one of these grid blocks so I'm going to hold shift and left-click right there and then also we see this line coming in the center between them and we want it to click right around there holding shift hold shift again click and basically connect everything all right so now we have the top of the Y or the V and now we need to extend this down to basically complete the actual Y all right so I'm going to zoom up here all right so we need to keep this bottom portion of the why in line with this line and this line and also end it on this line so we definitely want enough space in here so I'm going to make basically two of these squares long so if I left click here and then I hold shift and come up over here now we see that this one is right on this line so if I hold shift oops right there that looks like it connects on the same path basically and then come down here we want it to end on this line right here so if I hold shift just somehow somewhere down here and I click we'll see that's not accurate needs to be right actually here all right and then just hold shift click right here and then hold shift once again and then click there that right there is our letter mark so if hit ctrl one we can see now that we have the actual letter mark these two shapes and what we can do to combine those because right now if we look over here in the layers panel will see that they are on two individual layers but we don't need that so what we can do is just go to window and Pathfinder and then just select shape modes under here unite and that takes them and just groups them into a single basic shape okay so now what I want to do is just go ahead real quick and I'm gonna make this black and get rid of the stroke so come up here hit zero and then we'll change the foreground color here to black all right so now what I want to do is I want to encase this and an ellipse okay so what we can do is left-click and drag on the ellipse tool and just so we can see the grid back here first I want to go ahead and take transparency on this tab and just drop this to around 50% alright so we'll select back on the lips well zoom up once actually before we do this and click on the ellipse and we'll see that there is a center point between this main grid in between here and that is right here if you left-click and hold it hold shift and alt together while doing this will create a perfect circle around this I'm going to leave it right around there and then let go I'm going to drag it beneath I'm going to get rid of if we click on gradient we'll see that currently we're selected on the fill color what we can do is just click this in the swatches panel and by the way if none of these if some of these panels aren't available for you you can go to window and then click on them and they will become apparent and then what we want to do is come here to stroke and we'll give it a black color and we'll increase that stroke size just right around there for now 13 points now I'll hit control 1 okay so let me go ahead and bring this transparency back to 100% all right so this is our basic shape what I want to do now is go ahead and take the view get in hide the grid okay so now what I want to do is take both of these and I'm gonna scale this down just a bit holding shift and alt now as you notice when we scale down a stroke the stroke width does not scale along with it so it's still 13 points so we need to determine an appropriate width for this actual ellipse here that circles this letter mark based on will its size well or a scale well down is a viewable or is it not as a too thick at certain sizes so we need to come up with a certain size of that work well for whether its large or big so what we can do is I'm gonna move this over here taking everything ctrl C and ctrl F or command C and command F if you're on Mac and we'll move those over holding shift so that way we just have you know what we originally created to work with and what I'm going to do over here is with it selected at 13 points I'm going to go to edit now I'm going to object rather and I'm going to go to path and outline stroke now what outline stroke does is it gets rid of the actual stroke and it converts it to an outline so you can no longer edit that stroke so it's going to stay this width and it will scale down proportionally this time so if I take both of those by left clicking and dragging hold shift and alt I'll scale down we can see now it scales down at that appropriate proportion and I would say that 13-point based on the size that we started working with over here is actually pretty good because we could see at a smaller size it works well and it's also working well at a larger size okay all right so now let's go ahead and get rid of the original one and let's go ahead now what we want to do is basically scale this up so that the left right top and bottom match up evenly within a square portion here so what I'm going to do is just scale this up alright so now if we look at this square right here these are all matching up with the grid and the reason I'm going to do it like this actually I mean what move it over to the right one grid spot so that now we can add the actual type all right so the name again is you versus and we be using a font called lat oh and so what I want to do is come out roughly to right around here and we'll make the distance one full grid over here and I'm just going to click right around here it doesn't really matter for now because the font size and all that isn't correct and I'm going to change the font here tool at OU and I'm gonna try bold you versus and this is a font that will be linked and that you can download all right I'm just going to hold shift and I'm going to scale this up alright and I'm going to hit ctrl shift and at the letter O or command shift and letter O and Mac and that will convert it to outlines all right so now what we can do is make sure this is as much as possible lined up evenly in terms of you know having two of these grid blocks over here and then to the grid blocks over here alright now when it comes to scaling on the grid sometimes it's a little difficult because we want to make it to this edge so all we have to do is just go to view and turn off snap to grid hold shift and scale it up so that it matches up evenly alright so now what I want to do I'm going to hide the grid view and hide grid and I'm going to take both of these and shift and alt to scale those down and this right here would be our black and white concept and this is what we would provide and we will and the visual identity guideline and what we want to do is just take this I'm gonna hold shift and just put it over there hit ctrl C and then ctrl F move this over and now we're going to have a colorized version alright so if you remember when it comes to understanding color and colors I obviously plays a very important role and so in for this specific company you versus the idea behind it is competitive online gaming so when it comes to competition a color like red would work very well given its meaning and so what I want to do is make this a red color so in the swatches I'm just going to click on this CMYK red over here and I also want to create some differentiation between you in vs. so if we want to split these up all you have to do because right now since they were all on the same type layer they're all in the same group all you have to do is right click ungroup layers and so now we could select each one individually and now we can just select the two words individually versus first hit ctrl G and then you control G as well so now they're all they're on the same group and so I want to make the vs. the same color red right here alright so we have a black and white version our color version and you can take it a step further if you wish control C and control F and we can create a version that's a little bit more dynamic by having highlights if you wish so that's what I'll do over here I'm going to zoom up alright and I'm going to use the pen tool and I'm going to select white for the foreground and I'm going to come in here left click now sometimes you can hit control Z to undo if you want to get these to line up correctly and I'm holding shift because remember these are 45-degree angles now I'm not going to hold shift here I'm just going to connect it like that and I'm going to do the same thing on the inside of the right portion of the top of the Y hold shift all right and then one more right here hold shift just like that take control one we can see now this has a little bit more finer detail and I'm going to zoom back up real quick with the magnifying glass eye lift click and dragging and I'm going to select this base red color and then I'm going to come over here double click on it and select a darker color for a shadow so the shadow I'm just going to have on this portion so I'm going to click right around here hold shift and come down and then come up here and then do the same thing right here all right and that is basically it so now we have our three different logo with logos with their color treatments that can be specified to be used in different areas and we'll go over that when we tackle the visual identity guideline but before we get to that point I want to take these all of them and just drag them up and I'm going to create a black background so I'm going to take left click pull out select the rectangle and create a black rectangle and we'll make this block right here and I'm gonna click on layers down here or you can go to window layers and I'm gonna drag this to the bottom just by left clicking and dragging if you can't quit get quite to the bottom just take whatever layer is beneath it and drag it up so now it's beneath all of these layers right here and I'm going to click right here to toggle the lock so we can't select it now what I want to do is take all of these by left-clicking dragging hit ctrl C and then ctrl F to duplicate alright so now we can see on a black background obviously these left unchanged we can't see half of it so what we want to do I'm just going to select up here I know that ring is up here we'll make this white and then the this portion and this can be white so when we're restricted to just black or white or just one color on a black background this is what we would specify is being used we'll take the U right here in the U over here by holding shift and then making those white as well all right so what you want to do now is save this by going to file and save as so that you have this for use in the future lessons alright so in the next lesson we're going to go ahead and construct that identity guideline alright I'll see you then alright so you want to make sure you have the document from the previous lesson open we want to save this as a new document so go ahead to file save as I'm going to name an identity guideline dot AI and hit save and then hit OK alright so what we want to do usually when it comes to an identity guideline of sorts I you want to first showcase the actual logo so what we're gonna do is use the full version of the logo with hat which has the highlights and the shadows so what I'm gonna do is I'm gonna hold all and just use my scroll wheel to zoom out a little bit I'm going to take these and just move them off screen as well as these as well all right so I'm also going to expand the layers here and I'm going to get rid of this black all right so now we have the logo over here and I'm going to scale that up and get that in the center roughly and I want to also edit this artboard so that it is longer so if we click on preferences no document setup sorry hit edit artboards we can now adjust this so it is longer and height and if we need to we'll go ahead and just it as needed once we move on okay so we have the actual logo here presented and this is at 100% here and what we want to do is beneath it now when it's also important to realize that when it comes to these identity guidelines you don't there's no set sort of standard and how you know what has to come next or whatever you actually have some freedom I but when it comes to a few basic I guess you could say universality is between all these are you know they do include you know presenting the logo in the various forms in terms of colors a black white version showcasing the logo maybe on the black background I also showcasing the the type faces the preferences for that and also a few other things so what I'm going to do next is just show the other like the black/white version and then they also simple to color version and then also what the logo looks like on a black background so that's what we're going to do down here so what I'm going to do I'm going to zoom out here and basically I'm gonna take these two right here and I'm gonna move them right over here and also scale them down holding shift and we'll leave them right around there and also you wanna make sure you have the same amount of white space as you do from the top of the logo in the bottom and also we're going to create a rectangle here a black rectangle and I'm just gonna come right around here and left-click and drag alright right around there and I'm also going to come up here to the layers and just drag this down to the bottom just like that alright so I also want to take these over here real quickly just these two and put them right over here pressure scaled those down at the same time but that's okay I'm going to go to 100% with control one and a real quick way of doing that is I if I just put that circle right there and then scale it will get pretty much the same size and then just move this over all right and also I kind of want to add just a very faint grey line that will separate these sections so I'm just going to take the rectangle tool drag it out and then make the color just a light gray or c9 c99 and now we can actually see that you can select it and use your keyboard arrow keys get that in position I'm also going to duplicate that ctrl C and ctrl F hold shift and move it down right there alright so very simple I so now what I want to do I wanted to kind of do an explanation of you know what this letter mark is supposed to represent so what I'll do is take the black version I adjust the actual letter mark not this circle around it and I'll hit ctrl C and ctrl F come down here hold shift and scale it up a little bit and um position this first one right around here so of course this letter market represents three different things mainly it represents the actual Y for you the V for versus and then the actual The Clash that's where I'm gonna call the competition mark so we'll cover each of those three and show a way of just kind of how we can convey what these mean exactly so if I take the type tool above this and I just put in a caps all caps y-o-u and will change to lat oh and I don't want to do hang on we'll try light all right and what we can do is take just the oh and you and we'll make the color of those like a light gray so that it stands out the y ou in you so the Y stands out the o you doesn't but it lets people know this full Y is actually the Y alright so what we'll do now let's take that control C and control F and we'll change this here we'll just select the gray portion ers us and change the Y to a V and we'll take this bottom one right here this shape and also make that the same color as the text above so it shows just the V portion up here make that a little bit lighter alright so then what I want to do is take this over here control C and control F and move it over here and I'm going to change this text a competition mark alright so how do we show what we're trying to convey with this whole clash slash you know sideways V well what we can do is zoom up real quick and real quickly I want to just make a quick adjustment on this so that we can get rid of the space in here and make this portion just a gray so what I can do is take the pen tool right here I'm going to come up right around here it doesn't have to be too specific even if there's a little bit of edge right there come over around here and then it ctrl shift and D that will divide the object below it like that and I will make it this color right here and what we can do real quickly by i zoom up here is select this with your Gillette direct selection tool delete it and then just move this down slightly and then we could take the this right here those two points hold shift and move them right against it all right almost done and then what we can do is take this these two points and just simply move them up perfect all right so we're naming this the competition mark and this is just the first part of demonstrating you know where this comes from within this basic form so I'm going to take this control C ctrl F just move it over here some around there somewhere and I want to delete this and then take both of those ctrl C and ctrl F we'll right click transform reflect make sure it's vertical and hit OK then hold shift and just move it over right there so this is the actual competition mark and if I move this over here and real quickly create kind of like an arrow just with that rectangle and then we'll take the pen tool shift shift left click and then shift once again we'll have an basically telling me okay we're getting this competition this versus you know one entity against another entity from this shape right here that comes from the letter mark alright so now I what we can do is sometimes it's not necessary for every identity project I but you can come up with a pattern that can be used on various media whether it be business cards or anything like that so my idea is to come up is take take both of these at ctrl G and hit ctrl C and ctrl F to duplicate those and we can create a sort of pattern from this competition mark alright so if we take that ctrl C and ctrl F do this a few more times real quickly and move this over just wanting shift ctrl c ctrl F all those and then we have an interesting sort of pattern that we can use and also deem I'll go ahead and group those an actual pattern that is associated with this identity alright so it's important to kind of define everything give them these labels that way when you refer to it in the identity guideline people understand exactly what you're talking about all right so all right so I want to go ahead and take these over here and just Center them in between these two right here just so everything kind of lines up correctly take the dividing line ctrl C and ctrl F and we'll come right around here and move it holding shift alright so this is what we have so far and now what I want to do is go ahead and tackle the actual color scheme that's associated with this identity all right so because white is part of the identity I want to make the background of this portion light gray so what we can do to take the rectangle tool and just go ahead and left-click and drag out roughly to size right around there just for now and you know I may go ahead and delete that divide online we don't need it since we have this here and I want to make this quite a bit lighter right around there all right so now what we want to do is go ahead and just take the rectangle tool and specify blocks that will serve as our color palette basically and we will adjust this as needed based on the color so we have black here that we're definitely going to is associated with this brand so I control C and control F and just hold shift and left-click and drag and move it over and the next color would of course be our red right there control C control F and another color would be our actual darker portion when it comes to the shadow let me zoom out there all right and then control C and control F and then finally we have white all right so control one and let's go ahead and select all those and just scale it up as needed all right so now what's typical is to specify the actual color codes that are represented that are that associated with each color basically and you could do that for RGB CMYK and even Pantone we're just going to cover the RGB and CMYK for this so when it comes to black let's go ahead and select our type tool and we can just go ahead and put in RGB and then enter and we can put in the color code of zero zero zero zero zero zero six zeros and we can make this one a little bit bigger the actual value see it right around there okay and then we can also come down here and put in CMYK oops one second let me take this top portion just copy both of those lines of text and then CMYK and if you want to know the CMYK color value for anything just click on it so we have the color here in the fill double-click and you'll see see my and K and these are percentage values and you can put just zero zero zero and 100 so what we can do is zero zero zero just like that control C control F will move this over and we'll go ahead and get the RGB value of this color it's 237 28 by 36 oops I'm sorry we're not doing it that way right color codes right there I was gonna do our G and B but I'm not okay so we'll just take that and copy it and then also oops come back down here and this is 0 1 1 and 100 100 0 very simple control C and control f and I'll click on this get the color code there see if I can also remember this 2,100 112 okay so go ahead and take that 12 I think that's right and then ctrl c ctrl F a final time this I just know off hand is 1 2 3 4 5 6 FS and this is all 0 so 0 0 0 0 ok so now let's go ahead and I'm going to select everything it's and then hit hold shift and select the background because we don't want that and we just use your arrow keys if you want to get this aligned correctly vertically alright so let me go ahead and zoom out so far so good and the other thing that we have to worry about is the actual I type the typeface information and when it comes to I the typefaces usually you have a primary typeface and you can also have secondary typefaces although it's not required or anything i this is open to obviously interpretation in terms of how you want to construct it so for our primary typeface is going to be the lotto or Latos and so what we'll do is just put in here is I a a oops and then B BC C 0 1 2 3 4 and this will give us a good idea of what this typeface looks like and you can also specify varying weights if you wish I'm gonna leave this at I'm gonna go ahead and leave this a hairline for now and I'm gonna come down here I'm gonna control C and ctrl F that and I'm gonna put it in primary typeface and we'll name it lotto make this eye light make this one bold here alright and we can also go ahead and put in the varying weights and also some lorem ipsum text just to show what it kind of looks like in the context of a paragraph alright so what we can do is how if we click on this well if I let's see here there we go we have different things we have a hairline light regular bold and black we need to stick with light regular bull and black and showing those so if I come down here and I put in light although that's not light that's the bold one right there and then if you go to a site lip simcom you can just I go ahead and scroll down a little bit you can grab some text right here and we'll take the type tool and I come out right around here left click and drag and just paste that in and we'll make this smaller here let's try actually let's try you know we'll try 14 alright and you know what we don't need that full amount of text I'd say maybe right here I can get rid of that and I'll drink that a little bit so that's light and then this will be I think they have regular next yeah and we'll change that the regular change this to regular we have to moaner do so I'll just take both of those you can go back to documents set up edit artboards drag this down oops nope drag that down quite a bit more and we'll change this here to bold oops control a gold and make that actually bold do the same thing here and then this one finally will be black change that to black and change that to black black there we go alright very simple all right and I'm gonna go ahead and just delete this one alright so that is basically it just for the time being for this identity guideline so in the next lesson what we're gonna do is go ahead and design a business card and also tackle a Facebook page that applies all this information as it needs to be for that design and then we'll come back and we'll add both of those kind of just as graphics and previews inside of this identity guideline at the end of this chapter in this project alright so I will see you then alright so in this lettuce in we're gonna go ahead and design a front and back business card and for the first time apply the visual identity the logo and everything else here that we set forth in this identity guideline to an actual project so a business card of course is one of the most basic forms of applying official identity for a company so go ahead and open up from the project files the card I file alright so if it control one will get to 100% i I'm gonna zoom a little more just so we can see a little bit better so if I go real quick over here to view and guides show guides and you can see the shortcut key right here which I'm going to use from now on which is control and a semicolon we'll have the actual guides here so there's a few things that you need to understand when it comes basically to print design I so out here this red line that's what you called the bleed so every the space between this black line and this red line is what's called the bleed now the bleed is basically any type of background elements that need to be included on the very you know all the way to the edge of the card need to be included out to this area and then you have the trim this black line is a trim and the trim is basically where the printer is whoever's printing them will attempt to cut the card all right so obviously when it comes to background elements as well that's why they need to extend beyond this trim line just so nothing gets cut off and then inside of these guides that we have here this is the safe zone so if it comes to like real important elements such as text to the logo you want to make sure they're well inside so that they don't run the risk of getting cut off all right very simple so I'm going to switch over here and I'm going to grab this logo right here and I'm gonna hit ctrl C I'm gonna switch back and then hit control V to paste this in now hit shift and left-click drag down to scale now when it comes to business card design I obviously it's one of those things where there's no right or wrong way to design so I'm just gonna take a approach to this and just get on the necessary pieces of content that would be required for a business card so as you can see here we're just going to I do a more not so traditional sort of card layout I'm going to feature the logo over here on this sect this side and I'm going to scale it down just a little bit more and underneath it will be the web address and then to the right of it I'm going to have a black section where the three pieces of information will go which is this the the company's CEO name John Doe a phone number and then an email address all right so what I want to do is go ahead and take the rectangle tool and I'm just going to start up here left click and drag right to those edges and I'm gonna make it black alright very simple and now I'm going to expand the layers and lock it so we don't we can't select it okay so now what I want to do is on top of this is add the pattern that's associated with this identity so if we recall we can scroll down here and this is a pattern that we have so ctrl C and then we'll go ahead and control V to paste that in and now I'm going to right-click and ungroup that temporarily I'm gonna move these down and just select these bottom portions right there and hit up oops along with this one as well on the arrow key to make sure they're flush up against each other so now I'm going to select all of them again and hit ctrl G to group them okay so I'm also going to change the color because there it's going to be black on black so I want it to be slightly lighter so that we can see it say around two on two on two one on the hex color code alright so I'm gonna hold shift to scale that down and we want to make sure these go all the way to the bottom because this is a background element so it'll go past this trim zone and if it goes beyond this area that doesn't matter either that's okay so it around there okay so now what I want to do is take those ctrl C and ctrl F I'm going to zoom up real quick and I'm just gonna move them and try to tile them real quickly on top of each other so I'm going to take both of those hold shift and then hit control G to group those ctrl C and ctrl F again and we'll do this ctrl-g one more time and then ctrl C and ctrl F and move that down one right around there okay so now I want to go ahead and add some text on top of this and this will be white text using the primary type face of lacto and so I'm going to take the type tool and I'm going to lock both of those layers right here and I'm going to type in John Doe and the text is black right now we'll change that and then CEO beneath it by hitting Enter so now I want to make that white and also change tool at O and make it light we're gonna make this bold the actual CEO part and make it smaller as well so if it's like the move tool scale these down right around there take just the CEO portion and we'll try making this around 6 no that works now I'm gonna do control C ctrl F hold shift and left click and drag right around here this is where the phone number is going to go so I'll put 5 5 5 5 5 5 5 5 5 5 and this is going to be cell and then we'll take this one control C control F again hold shift left click drag down right around here and we'll make this me at you versus comm and this will be changed to email and then finally I'll take this control C control F will move it over here near the center will make it black we'll get rid of the email portion and then we'll Nate make this WWE versus calm and I might make it a little bit smaller yeah that's good all right all right so now let me go ahead and zoom out just a little bit just so we can see it if you want to hide the guides the shortcut is ctrl or command if you're on Mac ctrl and semicolon okay and real quickly I do want to get rid of that top portion just right around there and ctrl shift in the letter Oh oops those have to be unlocked first actually or you can go to object is path divided objects below I had the wrong shortcut by accident sorry about that it's ctrl shift and emn and delete those just right around there because I don't want to go too high all right so that would be the front of the business card and you want to go ahead and save this as front no outlines and I say no outlines because we're maintaining this text I always like to do that when it comes to business card just in case if in the future you need to create more or you need to edit the text but whenever you do send these off to get printed they have to be converted to outlines so let's save this again I'll call this front dash outlines hit OK and it will take all of our bits of text or just everything ctrl shift in oh and that will convert it to outline it's the same thing as going to object path and I mean I go into object and expand appearance all right so now what we want to do is I create a back version so we'll save this and we'll file save as we'll just call us back in the back is not going to have any text so we'd have to worry about the outline issue so delete that oops we'll delete that and all this and then wall unlock that black portion will extend this all the way and then we'll take this these two pieces and group them control G control C control f move them over adjust as needed and also take these and with the direct selection tool and delete those and then I want to come over here we'll come back and just grab the white Y letter mark control C and then we'll control V and we'll scale this up a bit I'd say right around there and then you can use the align to horizontal and also vertical right here alright and that is it so save that alright and then and another lesson we'll come back and to these visit to these business cards in wool we'll work with them in a photoshop a little bit to create a cool 3d preview perspective of the cards and then bring them over here into this identity guideline alright so in the next lesson we're going to do the second project when it comes to not the project rather but applying this identity guideline to an actual project and this would be designing a Facebook page using this identity guideline for you versus alright so I'll see you then alright so go ahead and make sure you have Facebook template dot PSD opened up this is something I created that is reflective of the current specifications from Facebook pages and so if you're watching this and down the line somehow you know they've changed it I which they likely will just go ahead and do a quick Google search on I and do something like for Facebook page specifications and they'll tell you whatever specifics they need to beef like a cover photo or whatever else they decide to change or add or all right so as it stands currently there's this a cover photo it's 851 by 315 and then a profile photo which is displayed at 160 by 60 160 but you can upload this 180 by 180 alright so what we want to do is switch back to Adobe Illustrator and make sure you have the back AI open from the previous lesson business card and we want to just export or yeah just basically export this pattern right here so this is a couple different ways we can do this I'm gonna try just taking both of these I'm going to group them and then I'm gonna hit ctrl C to copy them alright so I'm gonna come back to Facebook I mean on Facebook sorry Photoshop and 4i the cover photo which is this layer right here I'm gonna double click and make that black and then hide the do mine the that dimensions group and so if I hit control V paste I'm gonna use a smart object that way we could shift we can scale this up holding shift I'd say right around there select the move tool and hit place right click and click on create clipping mask so that makes it stay inside of this black portion and then I also want to duplicate that control shift in D or right click and duplicate the layer move it over holding shift alright right around there hit ctrl e and select both of those and merge them alright so that looks pretty good and now what I want to do is take a profile picture and I'm going to double click on that to change it from that grade to white and I'm gonna go to file new choose 180 by 180 we're gonna fill it in with white and I'm going to come back to Adobe Illustrator and we're going to take our logo right here and ctrl C to copy that go back to photoshop control V and smart object hit OK shift and alt to scale that down a little bit with ctrl T and then select move tool into place alright so very simple as you see I'm gonna take this right click and rasterize that and control EA then ctrl C just the smart object layer and then I'm going to hit control V and just move it over here scale it down ctrl T shift + alt + left click and drag down just a little bit that way it gives us somewhat of a preview of what that will look like because it does scale it down from 180 by 1 80 to 160 160 right so now I want to add a file final element over here is just kind of bland sometimes you can add text although you should kind of try to stay away from adding text as much as possible because at different basically uh cell phones or whatever it'll cut off a lot of it and it won't look good on different devices so just keeping a general InDesign it's usually the best bet so I I'm gonna come back over here and we're gonna open up the u vs. AI file from the logo design lesson and I'm going to select this one right here actually I'm just gonna take only the letter mark in the circle control a I'm in control C rather to copy it and well click just on top of the cover photo layer and control V make sure there's a smart object and hit OK and we're going to increase this quite a bit and say right around there select the move tool hit place and we'll drag it above that take both of those right click and click create clipping mask right there and then you can move this however you want oops move tool I think right there looks pretty good and that is it so now what we would do is come back over here we're gonna save this for the web so files save for web or alt ctrl shift + S which is what I usually do and you can see it's 180 by 180 we'll save it and name this profile jpg I've already did it once before just before recording this and then we'll take cover photo I will hide the profile picture layer hold ctrl and left click go to edit and copy merged now what's different between edit copy or control C between copy merge means whatever is within this area it doesn't matter what layer it's on or what layer you have selected it will get copied it's kind of like screen shotting whatever's inside that area that's selected so we'll go to file new ctrl V to paste and we'll go ahead and save that for the web and we'll name this cover and hit replace all right so I went ahead and already uploaded this from the first time we record it before doing this video and this is basically what it looks like I yeah works out well so that is it so now what we're gonna do in the next lesson we're gonna go ahead and take the business card front and back along with the facebook page that we just designed and incorporate it into our identity guide line amongst these different things that we have going on here all right so I'll see you then all right so what I want to do here in Photoshop let me go ahead to file new and we're going to specify 8:59 by 600 pixels 72 resolution hit enter we're gonna fill in the background with a light gray so EA EA EA is the color code and fill it in and before import the business cards I want to make a quick adjustment so I'm going to open those up so we have front outlines and also back and these are a little bit too dark the actual pattern so I change it just to this color and that CMYK at zero zero zero 90 and I'm gonna go ahead and save that and I've already did the same thing with these colors before I record it so yeah just make sure you make that change and then once you have that ready to go you can go ahead back to photoshop we're going to go to file open and oops not too sorry about that we're gonna go to open and we're going to specify from our outlines and back hit open and leave it out 300 for each one all right and this is including I the the bleed so what we need to do is specify with the rectangular marquee tool fixed size and choose 1050 pixels by 600 and what that is is the 3.5 by 2 inches at a 300 resolution and that's the amount of pixels that that specific size is so if you left click once it gives you the actual cut size of the business card all right so you don't have to be perfect in the alignment just so it's somewhere around you know where it would be which is good so ctrl C come back to the original document that we filled in with a light gray and ctrl V and then we will also come back here do the same thing and ctrl C and then ctrl V now these little lines in here that was an issue that when I was duplicating or replicating those I not a big deal it's not a real project but that's something to keep in mind make sure that you push those down enough but we're gonna be scaling these down so they shouldn't be noticeable anyways alright so take both of those layers I'm going to rename this one to front and this one here to back and take both of those holding shift and before we do that right click on the front convert to smart object right click on the back convert to smart object as well take both of those we're gonna scale this down ctrl T hold shift somewhere right around there it's like move tool hit apply and we'll take the back layer move it over here we'll take the front I'm going to zoom up a little bit and in the front I want to duplicate that so right click and duplicate the layer over here or set up the hotkey and that's ctrl shift and D and hit OK and I'm gonna hit ctrl T and then just skew this a little bit or rotate it rather select move tool hit a place and I also want to make it a little bit darker the background one so we could double click on that and we can choose color overlay and I'm gonna make this black but I'm gonna take that pasady down right around there hit okay just so we can see it's a little bit darker and if you wish you can do a third time it's like the one at the bottom just like that and go back to color color overlay on this one and make it a little bit darker all right and then we can also do the same thing here with the back version oops sorry if you hit ctrl if you hold ctrl or command on your computer you can or your keyboard you can left-click and just automatically select that layer and you can do the same thing that we did up here I'm gonna try experiment with this a little bit and trying to make it look like it's kind of laying on top of the front of the business cards so you have all these tools if you go to edit transform you can skew it you can put a perspective on it I but it's best to you you know kind of leave these things you know try not to skew it too much or distort them too much or it won't look really real so if I hit skew maybe move this up it place ctrl T hit place alright and then what we can do is add some shadows here to make this look a little bit more realistic so we take all of our layers movies to the center hit ctrl T will scale them up maybe right on that size holding shift and alt hit apply and because these are smart object layers we can scale up without quality loss so just the tip there and okay beneath all of this stuff I'm going to hit ctrl shift + n hit OK for a new layer and I'm going to go ahead and use the pen tool and we're going to use a darker color and make sure shape is specified I don't want a stroke and starting not right around here going to click once and up there once come down over here just like that I know you're thinking okay what is that that doesn't look like I but where I click and we'll rasterize that and we can go to filter blur and Gaussian blur and maybe right around there is okay and then we can take down the opacity quite a bit or a little bit and that way it looks like there's a shadow briefly on there and then also our top layer we can hit control shift and end and make it a clipping mask hit okay we'll take the brush tool and we'll make it black and get that on that feather brush a little bit more the size and come down there like that and maybe take that path you down just a little bit that way we have a little bit of shadow right there all right all right yeah and that's a pretty decent presentation of the the business cards so what we want to do is we'll save this I so ctrl s and we'll go ahead and move that to the correct project and I paused and went to the correct folder and I'm just going to name this present business cards we'll save that and then I what I want to do is close out all this and I also want to go to my face book up here with the face book design for the page and so I'm just gonna screenshot this a specific page so I'm just going to hit alt and print screen and of course you know if you wanted to you could have created your own page as well on Facebook it's very easy just use Google and just type in facebook create a page and I'll take you right to the page to create that way you can experiment with this and so we'll go back to photoshop and control and hit enter ctrl V to paste and we'll get just the portion oops make sure that's normal just the portion where I actually know what we could include Facebook this bar at the top if we wish and right around there should be okay all right control it in for a new document paste that in alright so now if we switch back to Adobe Illustrator and we open up the identity guide line now this is where we can put in our previews here for the actual business card presentation that we did so I'm going to open that back up real quick and it's right there control a edit copy merged and then paste this in here alright and also we'll go ahead to document setup and edit the artboards and pull this down right around there alright let's look and see what this looks like so far alright and then I'll come back here alright and I want to take this and go to file new real quickly and we're going to use 859 by will try 600 again and I'm going to take this copy that control a control C paste it in and I'm going to ctrl T to scale that down hit apply and then also I'm going to create a new layer ctrl shift n enter take the gradient tool make it white make sure it is this one right here that's foreground to transparent start right here at the bottom hold shift and go up right around there alright and edit copy merged and go back to Adobe Illustrator paste that in right around there alright okay so what you would do basically for a real actual official identity project is go ahead and keep on applying this identity to other mediums using the same techniques that we did obviously we just tackled a business card design and then also a social media design as well but there's obviously a lot of other ones letterheads you know just a lot of other things that you can do and then ultimately integrate into the visual identity and yeah that is it for this project alright so in the next project we're going to go ahead and get started with a second visual identity design alright I'll see you then hello and welcome to the second follow-along project in the name of this fictional company is cut cake so not cup cake as a P take that P and change it to a T and we have cut cake so what is it basically it is a Fitness nutritional company that takes food items that are commonly associated as being unhealthy like a cupcake except I making them much more nutritional and healthier alright so our job is visual identity designers is to first come up with a logo that is relevant and unique to this business and then provide a full visual identity alright so in the next lesson we're going to go ahead and start brainstorming and sketching an idea for this company alright welcome to this lesson where we're going to focus on sketching out a concept for the fictional company cut cake so just to reiterate cut cake is a Fitness nutritional company and the idea is is to provide typically foods that are unhealthy I in a healthy manner so such as it is we have cut cake and the idea is taking that tea changing it to a piece and taking cupcake and making it cut cake as in you can have your cupcake you know of course and also be able to maintain a healthy lifestyle alright so instead of taking the route of a letter mark this time we're gonna do an actual unique symbol and so the idea that I came up with I was sketching out basically just I you know a general form of a cupcake so if you think of a cupcake typically it looks something like this and I'll just make this real quick if I can and this would be for instance the icing on the top and then the cup portion below all right so how can we take something like that and turn it into a actual relevant symbol that has some type of nutritional meaning to it so the idea I had is to I take this basic form at the top so we're gonna forget about the bottom portion and so basically we have three different dimensions here and you know whenever you have a cupcake you usually have the icing and if some people can really pack it on their eye but this is the general idea so we have three portions right here so one thing that is generally associated with losing weight is fitness equipment or steps so I thought of the idea of taking these and trying to represent them in the idea of steps or step aerobics for example and we'll also it will also have the meaning of cutting in a way that I portray these steps so we want it to look kind of like a cupcake and we also want to look like steps and we also want them to look as though they're cutting so the idea that I had was to basically come up with the following shape right here so we have the top portion which we'd emulate the smaller over here and come down here and come up a little bit just like right there and then the last portion right around here alright so if you can see in a way there is similarity between the top portion of this cupcake and these steps sort of so let me real quickly just so we can see it better go ahead and fill that in with the pen and there you have it basically as I mentioned before it has the same idea as kind of iterating steps I and also representing slightly if you would look at it from a general perspective the actual cupcake and so my idea for the type is to have the cut cape that cut to cake underneath it and for the colors we're going to experiment as well in Adobe Illustrator in the next lesson alright so I will see you then alright welcome to this lesson we're going to go ahead and make the cut cake logo design a reality here in Adobe Illustrator so I'm going to go to file new I'm going to make the name cut cake and go ahead and make sure width and height are a fifty nine by six hundred points and hit OK control one will get us out one hundred percent and we'll go ahead over here to view show grid view and snap to grid and make sure we have the pen tool out and I'm going to left-click once over here not make it about three grid blocks I'll clock across holding shift and then coming up one grid block and then connecting it alright so now I'm going to zoom up here a little bit and I want to control C and then ctrl F of that I'm gonna move it up just right around here and I'm going to right-click it transform scale and I'm gonna try around 66% which is one-third I mean hit OK alright control C control F and we'll do the same thing up here right click transform scale and leave that there alright so now what I want to do is I want to drag us down so that this point touches this slant and roughly the same area right here and I'm going to go ahead and go to view and turn off snap to point that way I can get up closer here and I'm able to adjust this with my up and down arrow keys so that's more aligned with this alright and now what I want to do is real quickly I'm just going to give them their colors this first one for the color I'm going to make it more on the feminine side since the target demographic is going to be females for this and I'm gonna make this here pink I'm going to get rid of the stroke as well coming over here gradient stroke and getting rid of that all right and real quickly I'm going to take both of those by holding shift and left clicking them take the eyedropper tool and make those the same color that way I can get rid of the stroke real quick each of these are also going to be different colors though so I'm gonna make this color right here oops make sure we switch to the fill mode and I'm gonna make it this blue right here and then this green right there alright and what I want to do now is I want to take this initial triangle and I'm gonna go to layers here just so we can get this viewable hit ctrl C and then ctrl F now I'm gonna take the bottom one and I'm gonna make it white and I'm going to use my arrow keys my up arrow key on my keyboard one two three four five six seven eight nine ten eleven twelve thirteen fourteen and I'm gonna take the blue one and drag it beneath now I want to come out here just to see what that looks like and I'm gonna temporarily scale this down so I moved that up 14 times basically now I want to remember that and that looks like it's pretty good I think I might want to go a little bit higher so 14 maybe 15 16 17 18 18 and 20 well let's make it an even 20 and then what we want to do is the same thing for this one so control C control f and I'll make the bottom one white again we're going to take the top one over here and drag that to the very bottom and then move this up 20 times basically so and I'm gonna make it white it got that little gray color there for the grid from the grid alright so we're at a hundred percent here view and I'm gonna go ahead to view and hide grid and I want to see what this looks like when I scale this down all right still pretty viewable I may want to take this one and scale in just a little bit more so what I can do is hold alt and left-click and drag that way it kind of comes in a little bit more and same thing with this all right that's a little bit better in my opinion alright so now what I want to do is go ahead and use the Pathfinder so go window and Pathfinder and basically you can't leave this as a white shape and then just export it and save it because otherwise if you do that this won't be transparent so if you use it on a different color background anything other than pure white then you're gonna see these shapes in here so the way you combat that problem is by taking this white portion that you don't see hold shift and select the green one right there and then you click click on this minus front so now you can't select that front shape anymore do the same thing right here alright and then finally we want to rough in this up a little bit so that it doesn't seem so I guess you could say straight edged so what we can do I want to take all these I'm going to group them control G or command G and just so I have a reference real quick I'm going to move this over here and control C and then control F and move that one over to the right by holding shift and what I can do is take a tool over here and this is going to be called the wrinkle tool alright so here's what happens when you have that if we select our group right here and we select back on a wrinkle tool you can see that and if you hit control H you can get rid of the outline you see that it really just does some sort of random wrinkle effect now we don't want ours to be quite that dramatic so if you double click on it it will bring up options over here all right so the intensity is one of the ways that you can basically really decrease or increase that ruff and effect so I'm gonna change this to ten and I'm gonna hit OK and then see what happens when I do this all right so that basically is it's a little bit better you can tell it's rough but it's not so much to the point which you can can't you know discern what the shape is in and of itself okay so I'm going to save this I'm just gonna hide it though so it's out of you all right so this is going to be our basic icon for the cut to cake logo so now what we need to do is to get the actual type in here as well so if I go to view and show grid I want to scale this up or move this rather so that it is in the basically it is three grids blocks long from here to here just so we have a general point of reference for our type and I'm gonna take the type tool and it's gonna click down here randomly somewhere and I'm going to type in our name cut cake all right I'm gonna scale this up by holding shift and I'm going to change the font here to something called prosto one or Pross don't want I'm not really sure how it's pronounced all right right around there I'm gonna hit ctrl shift and oh the letter O and I'm going to make an adjustment here to the K now if i zoom up here I don't necessarily like how the K is extending in here and I can also do something a little bit different in something unique to the logo by kind of cutting this portion out and getting rid of that and then also a little bit of a treatment which we'll get into after we cut this out all right so what I want to do is I'm gonna go MUP here quite a bit and I also want to right-click and I want to ungroup so that we can just select our text layer here hit ctrl or command H so we can view the actual points here and what I'm gonna do is take the pen tool and I'm gonna come just right where this line would begin to start and I'm gonna click right around you may have to take control Z a few times yeah here's what I'll do is go right around there take the direct selection tool up here select on this middle portion you basically you want to get this lined up so that and we can change it to a different color and then change the transparency just to make things a little bit easier to 50% just so we can get this kind of lined up correctly right around there and right around there is pretty good if they're not perfect it's okay for now left click on this top point and then connect it to this bottom actually I'm going to undo that ctrl Z I'm going to come out here and then come right down there and connect it that way it goes around this entire portion and then I'm going to go to object path divided objects below what that does is cut out the shape right there so what I can do if I select with a direct selection tool just these three points holding shift and left clicking I can hit delete and then you can see we have an issue right here which we can also fix by getting rid of that point we'll go ahead and take the pen tool and connect those take the direct selection tool again and get rid of that point clicking on these and connecting those up all right so I hit control 1 so now if I take this and I move it over roughly I would say right around here I hit control C and then ctrl F to duplicate that select the bottom one take the eyedropper tool and select white and then move it over with your left arrow key a couple times hit control one we can basically take this idea with this arrow that's cutting into the K and that's just a unique treatment on the type that is relevant to the idea of you know cutting or losing weight okay so now if we take all these I oh yeah real quick we definitely want to come over here select this and that layer go to window Pathfinder and then minus the front okay alright so now I let's go ahead and scale this up so that this is of a more even proportion or centered up in relation to the actual symbol and I think that right there I may want to move it up just a little bit and then take the cake portion and we'll make it to this same color right here which is the dominant feminine color all right so now let's go ahead hit control G and now all those are on their own layer I'm going to hold shift and alt touch the scale is down a little bit control C control F and move these over take both of them and get them into the line a little bit this one right here can be black and we have a colored version here and then we can also go ahead real quickly I'm going to go to window and hide our view rather hide the grid and we'll get the black out here and I'll drop this to the bottom we'll lock it take these two control C control F and we'll make this all white and this right oops and we'll take the direct selection tool select around where the cut would be and just make that white and there we go all right so that includes this lesson in the next lesson we're going to go ahead and construct a visual identity guideline for this fictional company make sure you save your file though here as an AI alright I'll see you in the next lesson alright so what we want to do is open up the identity guide line from the previous project and we're going to use this as a basic outline or a template for this project and also the third project as well so what we want to do now is open up the logo that we created in the previous lesson and I've paused an open mind up here and what we want to do is take this version the color version and I'm going to remove this and paste this up here ship the knowledge is to scale this up a bit alright and I'm also going to group it control G and then I'm going to get rid of these over here oops let me select that and lock that layer and get rid of those also make sure you save this in a new folder you don't overwrite the other one if you wish to keep that and let's go back here and we want to get this paste that over here oops sorry about that and also come over here and take these two and I'm gonna scale both of these down equally so hold shift the move tool right around there and then select this one we can position it over here it's still on we could scale down as well yeah right around the same size alright so now we have a preview of the different colors.i in the different variations of the logo and now we can do an explanation down here about the actual cupcake so what I want to do is take all these and just remove them all right and so yeah we could take the this version the black-and-white version just want to sticks out the most and copy that by ctrl c ctrl F hold shift and bring it down and we can also get rid of the the type so if we select it right click and ungroup get rid of the type right here and we can basically begin to describe what's happening here in the symbol alright so what I can do is you can zoom up here just a little bit and I'm gonna take the pen tool and I'm going to real quickly just design sort of a cupcake kind of like how I did in the sketching process and I'm just holding alt when I do that and left clicking to get rid of the Anchor Point and I mean it let me back up here a little bit alt left click come out there around there and I'm going to be adjusting these a little bit moving these over here just with the direct selection tool and I'm going to just make this an outline so I'm gonna get rid of that for the fill and then switch to the stroke give it a one-point stroke and also make it gray all right okay so if I hit control one all right we can see a very quick you might want to refine that more if this were a real project but I this is the idea behind it is a cupcake and you could illustrate it but I'm not going to what I'm gonna do is just put in I stairs ascending cutting alright alright so let's get this into position here move this over there alright alright so now we can also specify a color scheme and so what we'll do I'm going to take all these ctrl C paste that right there and scale this down just temporarily will remove it once we're done and we'll go ahead and put in the actual color scheme so I'm going to take that layer right there and lock that so we can't select it and I'm going to leave the black here this is going to change to this color this will change to the blue this will change to a green just like that alright so now we have to update these values to reflect these actual color codes so just like this color code right is right there just ctrl C to copy it and then if we select it again come back we have 0 100 0 0 so we'll just take out this make it that a zero the blue get that color code and click on again 70 1500 all right just like that and then finally the green will select that copy the color code paste that in and that is 50 0 100 0 all right now that I've tackles that issue and now we'll make the primary typeface and we'll go ahead and specify for these one all right and also all right so when it comes to this font we just have a regular version so all we have to do is just delete this and take both of these and for this it would be worth having the secondary typeface when you're not able to use these but that's okay so yeah I now what we'll do I'm going to get rid of these at the bottom here just by deleting them and now we want to go ahead and save this and so that completes the identity guideline for our second project so now in the next lesson we're going to go ahead and do a business card design applying this identity for cut cake all right I'll see you then okay so in this lesson we're gonna go ahead and do the business card for cut cake so make sure you have the identity guideline open for cut cake as well as the card die file which is a blank card all right so first thing we're gonna take the main logo here and copy that with ctrl C and then ctrl V to paste that in and then I'm gonna zoom up here a couple times and also select our logo here and scale that down and again if you want to view the guides all you have to do is hit ctrl or command on Mac and the semicolon key just like that all right so for this design we're gonna do something a little bit different than the first project because remember there is no you know salùte right or wrong way when it comes to business card design so you can just experiment with it and see how it looks so if you ever want to Center something in the center of a document we have these little controls up here you can do it horizontally and vertically so we don't want to do it vertically because it'll be too much in the center and you won't be able to put any content around it but we can't do it too horizontally right there all right so when it comes to the design of this I you know I just came up with a way to really reinforce the identity colors and that is just to do this real quick so I'm going to take this ctrl C and then ctrl F and I'm gonna get rid of the type I'm gonna right-click and ungroup it and that way I can take the type and just hit delete and I'm gonna scale this up a little bit and what I wanted to do is create some straight lines because these we applied that roughen tool to it so I don't want that necessarily and I want to make these lines kind of come in from the side like this and I want them to be in the same angle as these three slashes so what I could do is real quickly I'm going to right click and ungroup those and we'll get our green color first and I'm going to use the pen tool and I'm just gonna start off at the side over here and then come down roughly the same angle as this portion and then what I'll do is go ahead hit shift and connect that together alright so now I can go ahead and get rid of the logo beneath it and so if I just move this out of the way real quick I can get rid of those and then just move this up roughly right around here I may increase the scale just a tad bit ctrl C and ctrl F and move it down this one will be the blue and then this one right here we'll move that down as well and that can be the pink color alright so now what I want to do is go I'm gonna get rid of the guide so ctrl and semicolon and so I'm gonna take the rectangle tool and come out just to the bottom of the document roughly right there control shift and D will divide those objects below and I can remove those with the direct selection tool just doing that hitting delete twice and then do the same thing over here to the right coming just right there control shift in D take the direct selection tool select just the right portion hit delete all right so basically this just gives us some color some design and form to the actual card so you know again a lot of this is just all about experimenting and if we bring back our guides will see that this will be the actual cut portion so we'll have enough of each color to make an impact here so now what I want to do is add the actual information so I'll go ahead with the type tool and if you recall we'll switch back to this identity guide line and the primary typeface is prosto 1 and so I'll come over here and I will put a name and I'll switch here to the font and what I might do is make them all caps I'll scale this down right around there and I will put the next piece of information which we can put a email so we'll put John at Kut kake.com and also a phone number like that and then finally we can also put a web address all right so we have our four bits of text here and I'm gonna line them just like that it will seem pretty good and to give this a little bit of color I'm going to take that and make that name right there the actual primary pink color and that is it so that will take care of the front card of the cupcake business card and I'm going to go ahead and make sure you save that and I've called that front and we can also take everything control shift and Oh to convert it to outlines and then save this again and call this front no outlines and hit OK alright so let's go ahead and save this as back and then what we'll do now is I'm going to take it a different direction and what I'll do is I get rid of the type and also get rid of these over there and I'm gonna hit ctrl + semicolon to get rid of those we don't need them and I'm going to ungroup those get rid of the type and I mean I'll group those actually I'll leave those the same right real quick I'm going to get the color the primary color here in the foreground and I'm going to get the rectangle tool and put it right there and then drag this here to the bottom click on our icon and this time we could Center it vertically and horizontally roughly just like that alright and that will serve the actual back of the card all right so now save that and that is the front in the back of the business card for cut cake alright so in the next lesson we're going to go ahead and do the face book design for this company and applying everything we need to based on the identity guideline all right I'll see you then alright so make sure you have open the face book template dot PSD and what we want to do is also switch over to Adobe Illustrator and make sure you have the identity guideline to opened up and what we're gonna do is take the logo as stance eye and also to contrast in the first project you know we include the full logo with the icon or the symbol and the actual type this time we're just going to use the three slices up here so what I'll do is just go ahead and ungroup this real quick take these ctrl C come back to Photoshop and I'll go to file new we'll make a new document of 180 by 180 for the profile picture and make sure resolution is 72 and set this to RGB if it's not already and the background contents you can leave the transparent and hit OK I'll fill that real quickly with white and then paste this in as a smart object oops don't place yet and we'll scale it down just so it fits here correctly pretty decently and I think that works out pretty well hit the move tool and select place alright so what we'll do is go ahead and I'm going to ctrl a to select all and then just edit copy merged because we have two different layers here okay so now what I'll do is just I create a new layer ctrl shift n make it a clipping mask right here paste this in oops I did that on cover photo sorry about that let me back up real quick and I'll go to profile picture there we go and this will be the clipping mask on that pair and we'll paste that in and it won't immediately show up cuz it pasted over here I'm just gonna drag it right over there get rid of the dimensions and we'll scale this down just a little bit just so we can have it accurately match up to the correct size just so we can just get a good idea of what this thing will look like alright so now that is done and also something that I didn't mention in the first project you know this of course also gets scaled down to a much smaller size whenever a person whenever you post a status update or whatever so that's why it's always kind of important to keep it simple as possible and if you are gonna have type make sure it's easily identifiable at that smaller size all right so now we'll go ahead and worry about the actual cover photo and just for this fictional project I'm going to use a free resource image from a user on deviantART comm and they have a resources section where you can just search for random things I if you need stock photos and as long as you check out their their their requirements you should be able to be free to use them as long as you respect those and so I'm going to use this and we're gonna modify it quite a bit so I'm just going to hit download and of course the URL is right here and once you click download it will download a larger size in another window I'm going to right click and copy image which you should be able to do in Firefox or Chrome all right so I'm gonna go back to this area and the cover photo I want to make it this color so it's really gonna stand out all right so I'm going to control shift end for a new layer and we can name it cupcake and make it a clipping mask so if we paste this in we'll see that it has a black background so if we want to fix that real quick we can go to file new and we can paste that in and then real quickly just select continuous up here as well and the tolerance whenever you have that set to a higher number like this and may go inside or effect that area you know we may also want to experiment with background eraser tool so if you select this you can quickly get rid it depends on what the tolerance is set at so let's take the size real quick to something kind of large so it'll do a pretty decent job right now the tolerance is only a 14% so you could try something like 50 to see how well that works so I can back up a few times just so we can get to that area and that seems to do so you want to get down there that becomes an issue though so you can go up around here and if you got to get that crosshair right there all right and take the size down just a little bit all right so what would be real quick just to get a nice cut out is just to use the pen tool with shape or path selected and just go real quickly around here you can hold alt and left-click to get rid of the direction angle and we'll come down real quick here you can also all left click and drag to affect where the next point will go and we this doesn't have to be perfect I don't even think I'm gonna be showing the bottom portion anyway but we'll see come up around and then what we can do just come up around here the cutout area right click make selection hit make sure it's anti aliased and hit OK and for me it's inverting it so ctrl shift I will fix that and then ctrl C to copy alright so now we can paste that in and we're not going to have it a large size where you can really notice the block the very faint black outline we may have to fix that though I but what I'm gonna do is just scale this down a bit maybe roughly right around there and apply and I'm gonna move in here real quick to fix this area up with the path tool just come up around right click make selection hit OK ctrl shift I and delete BAM alright so now I we can play around with a layer blend mode just to see what this might look like because I don't want it to just be like a photograph sitting there so if you select twice on the blend mode up here for that layer and hit your down arrow key you can begin to experiment with different views of this I kind of like that no not really and again this is all about experimenting you know I think what I want to do this is luminosity whooping goes to do is image adjustments and then desaturate and when you go to normal now it's black and white and you can filter through these to see if there's something that you additionally like or so you can also drop down this and you know what I kind of do want to get rid of and I'm going to do a really quick job on that that outline because it's kind of noticeable and it's going to go up and around and come out here oops right click make selection ctrl shift I and delete oops gotta make sure you on the actual layer before you do that alright and then the same thing over here and I'm gonna go quick because you know if this was an actual project you want to make sure everything's really solid there alright and ctrl shift I delete all right so that that looks much much better so let's switch back here to the identity guideline and I want to take this one right here the white 2 version so I'm going to copy that and I'm gonna create a new clipping mask layer although if I I'm sorry if you select smart object just creates a new layer anyway and what I want to do is I think I may want to yeah alright what I'm gonna do is leave it just like this hit place and I'm going to right-click and rasterize it and I'm gonna copy there take the ER the marquee tool and just copy the word mark portion delete it and then paste it that way weren't there under two separate layers and then we could take this one and situate it right over here just like that alright so I like that appearance and so that wraps up the Facebook template design and for this project in the next I'm not going to bother with the section where I imposed the the graphics for the business card and also the this Facebook page simply because we already done it in the process is the same for that so if you wanted to do that on your own you're completely fine you can just refer back to the first projects you versus section where I went I believe it's yeah it's referred to as tying it all together so right now we're just going to consider this one complete and we're gonna move on to the third project and I will see you then alright hello and welcome to the third follow along project and the name of this fictional company is photo graphics so the first part of that would be photograph and then the next part would be fixed fi x so photograph GRA and then fi X so basically the idea behind this business is you can take photos that are old or damaged in some way shape or form submit them to this team and they will use their Photoshop magic to repair the photo so it's a photo restoration business basically using Photoshop so our job adds visual identity desires again is to design a logo and then provide a full visual identity that this company can use in any of their future visual media communication alright so in the next lesson we're going to go ahead and brainstorm and sketch out a potential concept for this business all right welcome to this lesson where we're going to focus on sketching out a concept for the fictional company cut cake so just to reiterate cut cake is a fitness nutritional company and the idea is is to provide typically foods that are unhealthy I in a healthy manner so such as it is we have cut cake and the idea is taking that tea changing it to a pea and taking cupcake and making it cut cake as in you can have your cupcake you know of course and also I be able to maintain a healthy lifestyle alright so instead of taking the route of a letter mark this time we're gonna do an actual unique symbol and so the idea that I came up with I was sketching out basically just I a general form of a cupcake so if you think of a cupcake typically it looks something like this and I'll just just make this real quick if I can and this would be for instance the icing on the top and then the cup portion below alright so how can we take something like that and turn it into an actual relevant symbol that has some type of nutritional meaning to it so the idea I had is to I take this basic form at the top so we're gonna forget about the bottom portion and so basically we have three different dimensions here and you know whenever you have a cupcake you usually have the icing and if some people can really pack it on there but this is the general idea so we have three portions right here so one thing that is generally associated with losing weight is fitness equipment or steps so I thought of the idea of taking these and trying to represent them in the idea of steps or step aerobics for example and we'll also it will also have the meaning of cutting in a way that I portray these steps so we want it to look kind of like a cupcake and we also want to look like steps and we also want them to look as though they're cutting so the idea that I had was to basically come up with the following shape right here so we have the top portion which we'd emulate the smaller over here and come down here and come up a little bit just like right there and then the last portion right around here all right so if you can see in a way there is similarity between the top portion of this cupcake and these steps sort of so let me real quickly just so we can see it better go ahead and fill that in with the pen and there you have it it basically as I mentioned before it has the same idea as kind of iterating steps I and also representing slightly if you would look at it from a general perspective the actual cupcake and so my idea for the type is to have the cut cape that cut to cake underneath it and for the colors we're going to experiment as well an adobe illustrator in the next lesson all right so all right so in this lesson we're going to go ahead and take the sketch that we did in the previous lesson and make it a reality in here in Adobe Illustrator so I'm going to go to file new and I'm gonna name this photograph fix and I'm gonna stick with a 59 by 600 points and hit OK and it control one to get to a hundred percent and get then go to view show grid and view snap to grid alright so this time I'm going to left-click and drag out and select the rounded rectangle now if you go to edit preferences general you'll see the corner radius set right here I'm just going to leave mine at 80 points and you could set yours to that as well alright so if I just left click over here and drag I'm going to basically make this three grid blocks long and this is going to serve as the actual band-aid and then inside we're going to create a another rounded rectangle now this time I want to make the border radius smaller so if we go to edit preferences and general we can just change this here to around 8 points hit OK alright so I'm going to zoom up a few times I'm also going to select this and change the opacity to 50% just so we can see actually I may do it a little bit more than that maybe by 20% just so we can see inside here so take the rounded rectangle tool again I'm going to come in just one grid block right here and make it basically right here that way everything is even and lined up in the center all right so now what we need to also do is add some circles which will serve as the the sort of eye they're kind of like holes inside the band-aid we don't want to add too many of them because otherwise that smaller sizes will become blurred looking but before I do that I'm going to basically change the colors that we're going to use so the opacity I take back up to 100% and I'm going to select both of these by holding shift and come over here to gradient and you could do the same thing over here as well I'm going to change I'm going to get rid of the stroke and I'm gonna change the color to a brown a light brown color right around there and then double click on it and then just make it a little bit lighter right around there and the color code for that is d 6 B 3 9 0 if you want to use the same colors now we have a good general band-aid color right here and at this one I'm gonna make a little bit lighter just so we can see it and that is EB D 1 B F alright so now what I want to do I want to take this again temporarily and take the opacity down to around 20% and that way we could see these grid areas right here the grid points so I want to take this and make it a ellipse and these will be white basically so what I want to do is I'm going to put one right around here and hold shift make that white and just so I can get in a little bit closer I want to scale in or zoom up rather and I'm gonna put one right there I'm going to hit ctrl C and then ctrl F and drag it up to this one up here and I'm going to take both of these control C control F move this right there I'm going to move this one to the to this portion do this one down as well and take both of these control C control F and put that right there now let's see what that looks like if we hit control one and we go ahead make that a hundred percent all right so these are a little bit too big for my liking so what we can do real quickly we'll go to view and we'll turn off snap to grid make sure you only select the white ellipses and hit shift and alt to scale it down control one and let's go ahead back to view and turn on snap to grid we'll make that pass it again on this 20% and we can move these back into place and they will snap into the correct position right around there alright so if a control one we can now bring this back to 100% all right so what we can do now is take both of those I'll take all those and hit shift to deselect the actual band-aid and let's zoom up again real quick control C control F right click on it and go to transform reflect leave it on vertical and hit OK now we can drag this over holding shift and that should line up basically in the same spot alright so now that we have that done what we want to do is go ahead and take everything right here I'm going to hit ctrl G to group that and so we can see now on the layers we have one layer group and I'm going to if you come down here with it all selected you'll see you can rotate it by taking your mouse right around here hold shift and just go up once so now it is at a perfect 45 degree angle and now what we want to do is duplicate that so ctrl c ctrl F and then we can right click that transform reflect and make sure it's on vertical and hit OK all right so I want this one to be beneath so this one is now on top and now what we can do is go ahead and make this one right here this band-aid a little bit darker and so when you click when you use the regular select tool and you're clicking on a group it will select the whole group but we just want the actual band-aid shape so you could use the direct selection tool right here to click on it and that way it will only select that so let's go back to our foreground color right here and we'll just make it slightly darker and I'm using BF nine eight seven nine okay all right and I also want to kind of add a very brief shadow right here so what I'm going to do is zoom up and I'm going to take the pen tool and I'm going to click just right around well first I want to go to view and turn off snap to grid so I'm gonna click right around there you can hold shift and then just up here randomly and then what I can do is if we take this right here with the Gillette's direct selection tool and then this right here and temporarily just move this over I can go to object with that selected path divide objects below and I'll go ahead and take those three layers now and we can move this back here with those three selected and just move it over a few times to make sure it's lined up or as needed actually let me go back right there and then I'm going to take this one right here that we divided below and change the color to be slightly darker right around there basically we want to ungroup these right now and so right click ungroup right click and on group and then we want to take the outside bandage layer so we have this hold shifts like that one just like that one and then this darker one in the middle there we go once you have them all selected hit ctrl C and then ctrl F and take those and drag them to the very bottom and if there is a layer that won't it won't go beneath all you have to do is just drag that up all right and then hit ctrl G and once you have that go ahead real quick over to window Pathfinder and click unite then and ctrl H let's change our foreground color to a darker color right there and then go to well we could actually do this two ways you can go to object path offset path or give it a stroke and we could just give it a stroke and around 10 points works well all right so now what we want to do is add the actual frame pieces the corners so to do that let's go ahead and zoom up here on the upper right portion or upper left rather and I'm going to use the pen tool with view and snap to grid and we'll make these two grid blocks long these individual parts hold shift select up there and then select right here and if we go to gradient get rid of the fill all right we may want we might want to make it bigger but first the it is definitely too large oops make sure you select it and then bring down the stroke size and control one and I think right around there three points is pretty good so then we could take this control C and then ctrl F transform reflect hit okay we'll drag this over here morning shift take both of them control C control F right click transform reflect and this time horizontal and then drag and down using shift and then control one now with both of them are with all of them selected holding shift and left clicking and dragging we can change the color to a black for the stroke all right so now at this point nothing is converted to outlines as far as our strokes are concerned so if I move that over to the left control C control F move it over here to the right and go to object path outline stroke now we can scale this down to see what it looks like at smaller sizes and it looks pretty good alright so now we can go ahead and get rid of this one delete and now we'll move this over we're gonna scale it down say we're right around here and move this over now let's go ahead and get some type photo graph and then fi X I'm going to scale this up and I'm going to change the font here to source sans pro-lite and I'm going to right-click it or rather hit shift control shift and the letter O that converts them to outlines right click ungroup select only actually going to back up real quick sorry about that we need to first make this if we control H we can see that the FI X bold all right and then what we can do is control shift the letter O right click on group just group these up control g + ctrl G all right so in relation to the size of this I want to make this a little bit bigger so if I hold shift and scale it up and place it right around here I want to scale this down just slightly holding shift and alt all right so if we take everything scale it down and see what it looks like at smaller sizes everything's readable and that looks good alright so now what we can do is come over here control C control F and we'll go ahead and make a black and white version of this alright so I'm going to come over here and this will be a black and white version and I'm going to make this portion the outer portion and this and this holding shift we're going to take that little shadow and then this as well and we'll make these black I don't think that got selected that black this wood can be white just like that and control one alright there we go alright so now what we can do I'm gonna hide the grid real quick view and hide grid and I'm going to select our black color just like the rectangle tool and go ahead and drag this to the very bottom and lock it take all these control C control F move that right there and here's a cool tip if you select all these hit ctrl G and control H is to get rid of those points and you go to edit edit colors invert colors it will invert a selection automatically so we don't have to change all those by hand alright and we also have over here the type which can be white and then we have our brackets that we have to worry about will make that white them I as well alright and that is it I when we go to open this up and this is disapprove you swine's when we got to open this up we don't want the black background as a part of this so just temporarily I'm just gonna hide that this black layer right there that way it's transparent alright so go ahead and make sure you save this as an AI file for use in the next lesson where we're gonna go ahead and get started on the visual identity guideline alright see you then alright so make sure you have the identity guideline from the previous project cut cake open up and what we want to do I already saved this as for the third one so save yours as well so you don't overwrite it if you want to save it and also make sure the photographic s-- by AI files is open up here so we're gonna take this and ctrl C to copy it and then remove this delete and paste this one inch shift nolé and scale it up to a pretty good size right around there alright so then what we want to do is get rid of these three and I'm going to show this one so we'll copy that put it over here and then these two as well now this time if we take all the layers real quick on this portion with exception to that dividing line scale them down maybe a little bit more actually because these are horizontal logos and not vertical kind of like they were before this one down here it'd be worth making this bigger alright just like that and we can move these more into line vertically all right so that's good so far and this one it's not really worth kind of describing the icons simply because it's pretty evident you know what this is about photograph right here and then the fix is the band-aid so I the previous two was worth describing or doing you know some sort of explanation but this one not really worth it at all so I'm going to delete that and I'm gonna come down here and take all this actually this right here is locked so let me find that layer and unlock it in a layers area and select everything and we'll put this right here all right and we can specify our actual I'm gonna group that real quick and ctrl C and ctrl F and we'll move it right around here temporarily alright so our main color scheme we're not gonna use black this time we're going to specify I'm going to use the direct selection tool because this is a group we're going to use this color actually we'll start with the the darker one the the darkest which is right here so we'll go ahead and yeah we can select this and then select that stroke and then also specify the darker the slightly darker lighter version and then this version which is slightly lighter and then this in here as well alright so let's go ahead and delete that and now what I want to do is go through this process of lining these up so since we've already done this you don't want to see me sitting here doing this so what I'll do is just pause this and then when I have the correct values I will Reba restart the video alright and there are the values that are associated with these four colors and the typeface of source sans Pro I believe so what I want to do is I'm going to open up the identity guideline for the first project that we did which is right here and I'm going to zoom up in this portion and then just copy everything that I see here because source sans Pro does have different weights so what we'll do is I close that out take these delete those and then paste these in right around there and I'll go ahead and select everything so we're sans pro-change this up to source sans pro all right and this I thought it has a lot it has light regular or extra light light regular you know you see them all so we'll just stick with this light regular bold and black and so this by default is extra light so what I want to do is change that to light wait one second where did this go must not have I copied that you get back here dang it sorry about that actually you know what instead of doing that all again I'll bring that back we'll go to uh we'll redo paste yeah cuz that's not a big deal fix sorry about that they're much easier than what I was about to do alright so change these all again source sans pro will start everything off at light oops yeah light and then change this again and this will become a regular bold and black alright and then what we'll do is I yeah this looks pretty good in and of itself alright alright great so that completes the identity guideline for our third project for a photo graphics and the next lesson we'll go ahead and do another business card all right I'll see you then alright so we're going to go ahead and apply this identity to an actual project so we're going to do a business card again and so make sure you have of the identity guideline for photographic s-- and also the card AI blank template so what are we want to do is again take over this control-c and then paste it in here and we'll scale this sucker down quite a bit let me shift and alt and this time we're going to again center align this horizontally all right so I'm going to click on align and then make sure these groups know so we have to make sure there's a group first before we align and then we'll go ahead and hit horizontal align Center and just drag it down the tad bit holding shift all right so this time I want to create a horizontal block portion and just going to use one of these colors I think the lighter one so what I'll do is just out here left click and drag right around there and then use the eyedropper tool to give it that center color and I'm going to also drag this down just a little bit and Center this up vertically between this white part you can use your arrow keys up and down alright that looks pretty good and I want to go ahead and lock that layer so I can't select it and then what I want to do is take this control C and then ctrl F we're gonna drag it to the top of that layer I'm going to right-click and ungroup it and just get rid of the type and then just to create an extra element of the design I'm going to create a watermark out of this specific band-aid going that way so I'm going to zoom up real quick and I'm going to start getting rid of using the direct selection tool up here some of these layers so if I just select that portion and you hit ctrl or command H you can see exactly what you're selecting it would also be worth it to right-click and ungroup these layers that way you could just kind of get rid of most of it this is also a stroke so we can get rid of that get rid of these this and all of these alright and I also want to make these areas right here I'm just going to actually a quicker way to select everything hold shift and deselect these portions just so we have the white circles covered and then make it that color right there all right and so now what I want to do is take these I'm going to group them ctrl G hit guy control one zoom up a couple two more times there I'm gonna scale this up and move this over roughly right around here for the size for the scale and move it up slightly alright and then what I'm going to do is go ahead and unlock this layer and them to duplicate it so ctrl C and ctrl F and then move this to the top now take both of these layers and I'm going to just real quickly go ahead and put select this layer ctrl shift and D to D I divided objects below and that way I can ungroup this now and then just select top portions to get rid of whatever was cut off and that looks good right there and now I will come down here and deselect this will group that again all right and then we could take this again and lock it all right so just a very you know kind of faint watermark and just accent adds an extra design element so if we hit ctrl + semicolon we'll see the very right of it will I will have just enough space to see it fully at least to this portion okay so now what we want to do is go ahead and add the actual type so we'll leave these guides up just to give us a point of reference and we are using source stands Pro for the font so I'll go ahead and put in the name and you can always just switch it up in terms of you know how you're representing the people I and all the other bits of information so I'll change here to source sans Pro and we'll use lights for this I'm going to use bold for the name alright and then we'll go ahead and copy that and down here I will put an email again alright and I want to go ahead and take both of these and scale them down just a little bit all right and put this right around here and then beneath this go ahead and put a number and then copy the actual C ctrl F and actually at this point I think I could put the website address online Dover here so photographic comm you got a little bit smaller all right just like that and I think we can take all three of these and just scale them just a tad bit yeah right around there and if we want we can also increase this just to fill out more of this right portion and that is good right there okay so that takes care of the front so go ahead and save this as the front card you know I've done so so you can also take everything here convert it to outlines control shift letter Oh and save this as well oops I'm gonna back up I over wrote my initial one save that take everything control shift letter O and then also file save as and front outlines all right so then real quickly we'll save this again as back alright and we'll go ahead and get rid of the type here and we'll get rid of this and it will also get rid of the type oops one second right-click and Ungar if that alright and then we'll take this move it to the bottom real quick and we'll go ahead and increase this size just to match the top I'm gonna hit ctrl semicolon to get rid of those oops and this time stead of centering it up we'll just do something slightly different and put it right around there okay and then I will take out the rectangle tool and we'll divide everything beneath it so ctrl shift and D take the direct selection tool and it's like just underneath everything hit delete twice and do this one more time ctrl shift D take the direct selection tool and delete just the edge of that circle alright and that is it so yeah obviously when it comes to a business card design there's no right or wrong for the most part when it comes to designing just interesting things like for the back of the card so yeah so that is it for the business card design so in the next lesson we'll go ahead and tackle again the face book design by applying the specs in the identity guide line alright I'll see you then alright so make sure you have the face book template PSD open and also in Adobe Illustrator make sure you have the identity guideline three open and this time for the profile picture we're going to feature just this symbol over here so I'm going to take this ctrl C we're going to go to file new real quick 180 by 180 and we'll make sure this is RGB because we're not working with print fill that in with a white color and paste it in as a smart object oops did that last time there we go and make this roughly right around that size holding shift an all and hit place okay so now what we can do is to go ahead and edit copy merged that and I will select the profile picture layer control-shift-n for a new layer make it a clipping mask and hide the dimensions area paste that in control V and move it over here and scale it down just a little bit hit apply and you can use your keyboard arrow keys to adjust that okay and now for the cover photo I want to use this color right here hit OK and I'm also going to use deviantART again for the resources images and and I'm just gonna I found just a random vintage image to use here so I'm going to hit download and right click and copy the image and come back here we'll create a new layer ctrl shift n make it a clipping mask at okay and then ctrl V to paste that in and I'm gonna make it pretty large and I'm going to take the blend mode with my down key on my keep Donaire on my keyboard and just filter through these and try to find one that I think will work pretty well you can always adjust the opacity as needed and I think something right around here might be decent all right and we're going to switch back to illustrator and I'm going to take the white version down here ctrl C to copy that go back to photoshop and we'll go ahead and make a new clipping mask control-shift-n and oh you know what I think I did the wrong one we want the black version there we go we'll select all that there we go sorry about that we're working with a light background so we'd want the dark one alright so go back here and we'll paste this in smart object and you know I'm not going to include because that would be a little bit redundant let me rasterize that real quick right-click rasterize and and delete that just something like this and if you wanted to kind of I make it look appear as though it's a little bit more of an older aged film type of photograph what we could do is create a new layer and oh this is already an empty layer so we'll just use that take the paintbrush tool and you know somewhere right around that size I think around 180 and I'll get the eyedropper and choose a pretty dark color like a dark brown and go around the edges kind of like this and then you can either adjust the opacity down quite a bit yeah I think that'll work well and as you can see very simple you could also include like a website address you know I think I'm going to do that I know this is source sans pro so we could just put photo graphic oops fi X let me change that font real quick source sans Pro and change this to bold this one too light and then put calm control-t put it right around there what's up move tool and hit apply make sure that's all lined up all right just like that all right so that concludes the Facebook template designed for this project and that is it so go ahead and check out the closing video where we will do a quick overview of what we learned and also I will introduce you to the design course comm mentor program all right so I'll see you then all right good bye

Channel: DesignCourse

Views: 1,788,144

Rating: 4.9219255 out of 5

Keywords: how to design a logo, how to make a logo, logo design tutorial, logo designer, make a logo, design a logo, designing a logo

Id: UyoXKGQrmtY

Length: 171min 49sec (10309 seconds)

Published: Wed Nov 08 2017