Ford Mustang Mach-E | Marketing Clickbait

[Music] the ford mustang machi this is ford's first earnest attempt into the ev marketplace and they've chosen a familiar brand the mustang brand and now moving forward the mustang is broken up into two separate products you have the traditional mustang coupe and their evcuv which this is the particular vehicle we're working with is a premium maki and just like the regular mustang they're about nine million different trim levels so we're gonna do our best to focus on this premium model walk you through its cabin show you some of the engineering that goes into this product and take it for a drive enjoy [Music] [Music] the interior space now let's talk about the elephant in the room ford is entering a very competitive marketplace and this marketplace the ev1 is for better or for worse the future of most brands with companies like porsche and audi group moving away from all internal combustion engines you have to imagine companies like ford gm and the korean car companies are also moving that direction and because of that and the price point and segment that this vehicle is in it's competing with another american brand called tesla and once you remove a lot of the mustang design cues like the mustang logo on the door sills and the pony on the steering wheel you are left feeling like a lot of this design comes from the model y like the ginormous center tablet and the very simplistic dash layout and that's not a bad thing right this definitely has a more contemporary feel and i will say this unlike the model threes that i've been in this car does not have any rattles or squeaks and it feels of equivalent material choice they've done a good job in this cabin for the most part the design layout is fairly traditional and there's a lot of storage in this cabin i will say this however ford traditionally has not been a software company they've made cars and they're moving into a marketplace the tesla's been in for a very very long time so they're gonna have to play catch-up they don't have the cycles of learning of that company they've not been working on a giant touch screen ui that controls every everything for the same amount of time so this definitely feels like more of a beta product however with things like over-the-air updates your experience may vary meaning my experience today might be radically different than your experience in a couple months as they patch up many of the bugs and delays that i've been dealing with with this head unit and they could also change the software over the air as well so with that said let's talk about the ergonomics of this cabin before we talk about really everything else which is this head unit the ergonomics are great you have great visibility in this car you have good head room a lot of leg room the seats are very very comfortable and there's a ton of storage for the front occupants the rear seats are reasonably comfortable you have good leg room your headroom is a little compromised with the sloping design of this roofline but the sunroof is a very welcome addition to this car it blends itself with this nice airy feel and the hatch space is pretty usable it's not the largest thing i've ever used but this is going to be your only car you should be fine so let's talk about the infotainment and what you're really interacting with i'm very happy that ford decided to keep a more traditional instrument cluster to show things like your speed what gear you're in or your gear selector setting part drive reverse low and your range right in front of you so you don't constantly have to look over at this giant tablet when you're looking at simple things like your speed that's a very very nice feature and i wish again i was in something like a model 3 or model y but i digress let's talk about the infotainment and the software and this is where the lack of cycles of learning the fact that ford is traditionally not a software company really starts to show i've run into a lot of stability issues unlike my time in tesla's this thing has crashed a couple of times and apple carplay specifically fails to connect almost all of the time it's extremely annoying and because it's in control of everything you have to interact with this tablet for hvac controls drive modes driving aids parking cameras and all of your various settings with this vehicle it is very complicated and the menu structure itself is not particularly logically laid out and it's hard to jump from the various menu settings themselves and because they haven't put a search feature in this like again tesla has it's not the easiest thing to navigate and that's really just an oversight that comes from i think not spending a lot of time in this segment really the software segment of developing cars now lastly the range this is one of the nice things about this car that's baked into the software this car tracks your driving habits to best calculate your range and you have to reset it or you should reset it between drivers which i'll show you how to do here to best accurately track the expected mileage out of your vehicle so with all of that said let's head into the shop and put this thing on the lift underneath the brand new mock e this is mastery and marketing jack yes they took a well-known nameplate and as we're about to show you're going to see a life-changing marketing video from ford the new mustang which ford motor company showed for the first time today when i drive by one of my mustangs i get thumbs up from everybody it's really cool this car it needs not to lose what it is the team was trying to show to the customers that we have this incredible technical capability it was going to be a great battery electric vehicle but it wasn't going to be an emotional heartbeat it was just a car and when i first saw it that's the very reason why i said oh boy houston we have a problem the vehicle looked like a science project i thought to myself who's going to want to buy this car ford stands for much more than just meeting kind of environmental regulations we needed to do something that was going to be state of the art cutting edge and exciting we wanted to deliver something that was magical then we started to ask ourselves what would get people excited about an electric product and it was actually jim farley who suggested what if we made it a mustang [Music] it means iconic it means stylish you can feel the power hear the noise and squeal the tires just makes you feel good it needs the attitude of a mustang the feeling of when you're driving it how do we capture that in the form of a utility vehicle it couldn't possibly deliver upon the mustang promise when i saw that it was going to be an suv i really dug my heels in mustangs are two doors not four they're a coupe not an suv and we were doing a four-door suv electric that really lit a fire under us because it's one thing to have a little bit of a design language it's another thing to say that it's wearing the pony you can put the mustang emblem on on anything and people will know what it is on hats shirts because that emblem is legendary the minute we called it a mustang everybody redoubled effort here's what i could bring to this this is what more i could do please can we do this you know a lot of people hit an age where they love mustangs but they also have children and it's not the most practical choice for them so this vehicle you can put your family in it it's going to be great our challenge was how do we combine technology with this iconic american muscle car and have it actually fit together we want to interpret technology in new human ways not just for the whiz-banging part of it but the way people will love to use it we were considering that this would be the most connected vehicle ever all of the ecosystem that you carry with your mobile phone inside the car now jack when this was first announced i watched that video and i literally laughed the entire time because they are not fooling anyone and they know it but from a business perspective to be completely fair to ford they have so many resources so many people working on this that if you were in a time machine right now and you went to 2040 and somebody's like hey man you remember the 2020s and they're like oh yeah that's when every car had to be an suv or cuv it couldn't be anything else because that is all people are buying yeah so if you want to launch a new ev you want to have safe branding much like why are there not new movies or creative ideas because sequels sell you already have one of the biggest recognizable brands in the world with mustang yeah it's a recognizable ip and they really did double down there is everyone in everyone you talk to and ford will tell you that this is a mustang and because it has mustang badges and you have mustang themed modes it is one so stripping that away let's talk about what this is in reality okay this is ford's first push to a global eevee architecture and this finds its roots actually in a heavily modified variant of what's found on the ford escape however obviously this is dramatically different as the entire middle structure this vehicle is filled with batteries the batteries themselves use a larger cell design and fewer cells than many of their competitors because they believe it's more stable i'm going to say this right now we didn't get any engineering support on this video at all and no one i talked to at ford was willing to give me squats so hopefully in the future when we do one of the faster variants of this i can fill in some of the bits and bobs which you get here in the front though is aluminum strut suspension and a steel rear suspension which is a multi-link i will say this jack because we're not going to delve into what this really is in terms of engineering what it is right now is version 1.0 yes okay it's 1.0 for an ev product that they are going to do the same thing they did with the mustang the gasoline-powered one have 25 different variants and versions and trim levels and special editions that you'll never remember all of them but this is the first one so this to me is like the four-cylinder or six-cylinder mustang it's the softest one it's the most accessible to everyone it's the most uh generic and i think over time they will make it much more special where possibly it will be the replacement for the gasoline mustang because if you've watched any of our videos you'll know my opinion on this we're in the last days of these high-performance gasoline-powered cars this is the future yes and in 20 years again from now when we take that time machine we're going to have maybe one gasoline-powered car that's got some except exemption to be on the road as a specialty car and every other car we're talking about is going to be eevee or if you're coming from a regular mustang if you're coming from a four-cylinder mustang not a shelby or a high horsepower v8 variant this power plant or this i guess these power plants as in this case you have two motors is extremely competent it's faster than what you get in a regular 4-cylinder mustang so quickly today in 2021 you can get an upcoming gt model which is a dual motor all-wheel drive variant so there's motor in the front motor in the rear and it's supposed to be the fastest variant with a sub 0 to 60 time below 4 seconds you have this premium maki which is a dual motor without an extended range and then the base poverty model is a single rear wheel drive model and they also have a extended range model as well and really by the time you're watching this maybe in the future none of this is going to apply because all of this is going to change yes game time over time again is battery pack size increases evolves motor technology might even change so that's why i'm saying this is not something that's going to be static and with over the year updates that they're going to be able to do much like tesla and most manufacturers are going to cloud storage for data acquisition what is being done and how they can improve it real time this is the future of cars it's basically a rolling piece of software with two electric motors and most of these cars are going to feel identical for a long time it's just how much character they are they building in the last thing i'm going to say about the mustang suv or cuv is the reason mustang exists is not because of the gt500 or the gt350 or the bullet or the mock one yeah it's the volume movers for the regular people that appreciate the heritage and what the images of the mustang they are not the hardcore enthusiast that's not why it's the number one selling like pony car this represents in ford's vision the next generation of a mass adoption of an ev combining all the things that make the more affordable mustangs good into this next generation product and they're hoping people are going to buy into that and i think that they will and ford has the resources hopefully to come up with an infrastructure to support these vehicles when it comes to ev charging before you take this out on the road that's the last thing to bring up if you are an early adopter to this afford at least here in the chicagoland area does not have the best infrastructure in place unlike tesla does with the quick charging network so that's something to note when you buy this thing it's really regional and it's the same reason why certain cars are california only when they launch we just don't have good infrastructure in a lot of areas and even in our driving you know we're having to plan out how we're gonna film because it takes 30 minutes to get to one place to another and by the time you're done you're you're on a charger and we don't have like a spot where like oh let's just charge it in 30 minutes so again problems right now that won't be here in 10 years but again that's the conversation in 2021. let's get this out on the road where jack is no longer available to drive with me because of liability purposes he's just too fast so i'm going to take the take on the responsibility of explaining everything how this really feels to drive in a very serious manner enjoy the brand new maki the next generation of evs from an american car company other than tesla let's take a look at what makes this interesting to drive all right so you're gonna have or at least i'm going to judge this differently than i would a tesla product tesla hasn't had the luxury of manufacturing automobiles for what feels like five thousand years they had to start from the ground up ford has does not have to do that they just have to build another car with an ev drivetrain so this had better be good and fix some of the deficiencies that the tesla products have so getting in here we talked about the interior we talked about the technology and you know i gotta say much like i talked about the interior segment it feels like they were benchmarking the tesla model 3 or model y i mean it just feels a lot like it from the way that the seats are to the steering but there has been some improvements in other areas they did do a lot of glass but you don't have the reverberation that you get out of the model 3 which is really welcome so you can carry on a conversation your audio system doesn't sound like an echo chamber and there's other little things that they do well here but the main thing you're going to wonder is there they're dealing with the marketing part of trying to sell an eevee and using the mustang name is there any connection here or is it just kind of a completely different car [Music] uh so let's talk about three things that i'm gonna that that i picked up driving this one is the suspension tuning you i've noticed more so than many cars i get into a lot of this my head is constantly bobbing and rolling around and what this is pretty much indicative of is the car is under damped it is very soft so the dampers are are great with compression but they need more rebound so it gives you this kind of like floaty ride and it being designed in detroit it makes sense why they went on the safe side to give you a little bit of float this is going to be more of a gt car a touring machine the second thing i've noticed is yes it's rear wheel biased so you get that rotation feeling and when you turn off the traction control it feels like it lets you off the leash a little bit more but the programming that they've done between power delivery so braking and then back on the throttle here it rotates and then it kind of like pulls you back in where you don't have to do a bunch of correction the engineers in ford went really safe they knew that people are probably going to try to have some fun with this but they don't want them killing themselves so the way that it eases back onto power is real progressive the way that the traction stability control work is really seamless and smooth it's very natural so that gets us into the braking system and this is where this car is very strange i would say that out of two things they need to improve and they probably will do it with different trim levels is they need adaptive dampers in here so it's not super soft it's just way too pillow pillowy and there's not enough body control the brake calibration is so weird so you get hard on the brakes [Music] i mean that was 20 to 30 percent brake force and i'm not kidding it's like the the pedal is really firm so it gives you this feeling like okay you have a lot of braking confidence but it goes from like this regen mode right into full braking and it's really unnatural and it's not progressive at all and to make matters worse when you really need to brake it just basically goes into a full on state where it is like giving you all the power but it doesn't feel like it's stopping that quick and some of that is because there's so much nose dive the suspension is so soft that the braking confidence isn't that great and then you have the body motion on top of it you have this heaving effect and that's what i will say about this maki is that it feels like you're riding on top of the car and you're just on a like an amusement ride versus having really good solid control so this to me is definitely one of those that will be great on the highway super soft all the time but not engaging the drive whatsoever the novelty of the the electric motors are there there's enough torque that gives you that throwback feeling but it doesn't make power as you keep going it doesn't build more like a tesla and i know they're gonna have different trim levels more power different drive train stuff with motors so that's all going to improve but as a first gen car you buy this as a total highway cruiser as a plush rider and that's about it so when we get to things like the other gimmicks with the drive modes you have engage which kind of blends soft and then high performance together you have whisper which i keep it on all the time it's the quietest setting it's the most lackadaisical setting at its best for maintaining your battery life and then you have unbridled which you know really it turns on the propulsion sound it kind of changes the tuning of the throttle and the braking so everything is software here i would say for me in this car leaving it on whisper was the best experience now the propulsion sound ford has a marketing piece on how they design the engine center the fake noise that you get in here which sounds like pole position on an atari but you've got to listen to this [Music] everyone knows the sound of a mustang this doesn't have that so what are you gonna do so we asked ourselves at first what should it sound like and came out pretty quickly authenticity's key so we started to use vr tools and sound tools and studio tools so that you could immerse yourself in what this car could be because it will have a unique sound that it emanates from the vehicle once you hit trigger drive the vehicle is going to start coming at you it'll stop next to you it's more pleasing and with the character of the car it's more fitting outstanding fantastic love it thank you guys no i'm not kidding the first time i saw this video and i saw them discussing this i spit out my drink and i never do that i thought it was just i died laughing it is the most preposterous marketing crap ever but this is the stuff they had to look at all these different things trying to create a new car and sound is one of them and i think this is the the future of evs you're gonna have all this weird sound this fake noise it's a lost opportunity not to let users upload their own or create multiple sound profiles if you're gonna do it do it all the way don't just have one sound that sounds basically like a video game mixed with a cvt you've got to do it better and i think they have a good start here but again you know this is a first generation product so there's going to be all these things they're going to need to stitch together to make this just evolve it and be better but let's get into the final thoughts and i'll talk about the pros and cons of the maki as a whole [Music] the ford mustang machi now this is ford's first real attempt in the ev marketplace and if you're someone who really values what ford's doing with this vehicle you will be blown away as a first attempt ford should be commended the power plant or powertrain works flawlessly it's got good range it's plenty quick and the programming of the throttle pedal is great feels a lot like a regular car ford purposely has avoided some of the quirkiness by design that tesla has which i appreciate and there's a good attention to detail throughout the cabin and exterior styling and the mustang branding is a plus if you like that now the negatives are feels like a beta product ford lacks the infrastructure to support this the ui and the infotainment is not particularly stable at least in my experience and the suspension tuning much like tesla products isn't quite there yet however if you value what ford is doing and you really like this new direction for the mustang brand you should go out and buy one ford is fully behind this product and i expect a lot of my issues with it will be solved over over the year updates minus of course the suspension tuning so i hope you enjoyed watching and i hope to see you soon

Channel: savagegeese

Views: 156,709

Rating: 4.8953562 out of 5

Keywords: cars, trucks, 2021, 2020, Mach-e, Mustang, suv, tesla model Y, review, 400Z, Proto Z, reviews, best sports, EV, best exotic cars, worst sounding car, ferrari 458, 488, shelby gt500, mustang, gt350, lotus evora, porsche carrera GT, cars and bids, cargurus, carvanna, autotempest, porsche GT3, GT4, 718, cayman, 911, chevy corvette c8, supra, bmw, m4, m3, problems, lexus lc500, amg GT, reliability, mod, funny, pixel5, android auto, S30, iphone 12, need for speed, games, toyota 86, Lexus LC500, Toyota Supra

Id: 62TlGLQRsUA

Length: 23min 36sec (1416 seconds)

Published: Fri May 07 2021

Reddit Comments

[u/agod2486]

Mark's hair supplements really kicked in for the shop segment lol

It was nice to hear their perspective of what the new Mach-E will mean for the future of the brand. For all the controversy of using the mustang name, it's their most recognizable brand and without it, this CUV wouldn't have generated nearly as much interest. I hope that as their marketing material claims, it will push them to add some character and performance to the vehicle that they wouldn't have bothered with otherwise.

[u/spooksmagee]

Mark wearing a wig during the shoppe part, and neither of them commenting on it, is peak Savagegeese lol.

[u/UsernameAlex]

That hair looks like it's inspired by K-pop.

[u/xQcKx]

When I test drove the Mach E I also felt something odd about the brakes. I couldn't stop it to where I expected.

Timestamp: https://youtu.be/62TlGLQRsUA?t=1075

[u/bigguy14433]

Get rid of the name completely, and you have a (semi) affordable EV SUV, and that segment is pretty empty right now. Ford saw an opportunity and lunged for it.

I assume the Ford promo in the middle was right, the overall product is so boring (my generalization) that without the Mustang name, it wouldn't get the attention they want/need. It would be the Volt/Bolt all over again. Would pepople be as excited about the Escape Badlands? Probably not. But the Bronco Sport Badlands? People are excited that it can handle the same amount of offroading as a Subaru Forester. Same thing here. I appreciate them calling it a beta product, but all I can think of is a uncompetitive Ford sedan from the 2000s.

[u/Uptons_BJs]

You see, the Mustang Mach E is explicitly a world car, designed for everybody, everywhere, sold in all markets.

Which is why as a former Mustang driver, I'm totally ok with it going 4 doors (I barely consider it a crossover, it's only 63inches tall with 5 inches ground clearance, aka, Honda Fit numbers).

The reality is, coupes are dead everywhere outside of North America. The US market is the last place where 2 doors are being bought in large numbers. Everywhere else 2 door cars are a rounding error.

For instance before covid, the best selling sports car in Europe moved 16 thousand units, and only 4 of them moved even 5 figure units: https://carsalesbase.com/european-sales-2019-exotic-sports-cars/

In China, sports car sales are literally negligible. The Mustang is China's number one sports car, and last time Ford reported numbers, they moved like 4000 units.

If you want your car to be a global hit, it just can't be a 2 door. The reality is in many countries you can dominate coupe sales with like, 300 units a year.

[u/Dan_E26]

"BuT iTs NoT a MuStAnG!!!"

We get it, it's not a mustang. But it's a pretty good car in a new, unsaturated market niche, made by a legacy automaker and not the Apple of cars. The fact that people are STILL pissing and moaning about the name means Ford made a complete slam dunk in their marketing

[u/Rubywantsin]

To me the humongous tablet just slapped in the middle of the dash looks stupid but I might be in the minority.

[u/Swaggerknot]

Love the Karen hair, /u/savagegeese