Every failing podcast does this.

if you're starting a podcast or have started a podcast well i don't want you to fail that's why today i'm going to tell you the top five reasons why podcasters fail i don't want you to fail and i know you don't want to fail either so let's watch this video all the way through so we can make sure we give ourselves the best chance to win as a podcaster reason number five your podcast is too broad podcasts that are too broad which means it covers a wide range of topics generally speaking do not succeed now there are exceptions of course and if you started in the early days well you could podcast really about anything and do well because you were first to market but today imagine starting a fitness podcast and competing against all the existing fitness podcasts that are out there well your audio is just going to get buried in order to succeed today as a brand new podcaster you need to start small now it might sound counterintuitive because by niching down you're leaving people out but by leaving people out you could show up more fully to those who your podcast is meant for case in point one of my students actually his name is phil lichtenberger he started a podcast called scanner school and this is about those radio scanners you know where you can listen into the police or emergency lines or whatever a a very specific niche within the electronic space well within six months he was able to build a raving fan base and even after 24 episodes here he sent this message in one of our facebook groups he said i just had to come here it's funny feeling to realize that you've created super fans i've listeners who follow me on facebook twitter now youtube they comment on every podcast that are there for almost every facebook live he'd only been live for six months and already he's getting those things happening what's really cool is because phil is establishing a name for himself in a particular area any company that wants to be in front of that audience knows that he is the guy to go to and over time if you wanted to you can then expand with the base of the audience that you've already built but if you start too broad too soon you will have a very very difficult time the truth is some of those episodes that you create may hit now imagine if all your episodes were about that particular topic that hit how much of a name you could make for yourself in that space and how much more quickly you could build loyal fans connect with companies and build a business out of that the riches are in the niches as i often say next reason number four you compare yourself to others playing the comparison game is very very dangerous it's totally cool and actually encouraged to look at others for inspiration and motivation however if you look at them and say oh why not me or well they started much later than me and they're already doing better they have more subscribers they have more emails they have more followers whatever the case may be it does nothing positive for your mindset it is so common to see podcasters give up because they see another podcaster who they feel is doing better and so they think well why should i even be here in the first place the comparison game that you need to play with yourself as a podcaster is you versus you yesterday you versus how you and your show were last week you versus how you and your show were last month or last year that is how you can make the improvements that is how you can motivate yourself and gamify the situation one common comparison newbie podcasters make often is oh there's somebody else already in that space and i'm starting from scratch i have no business no contacts no following no emails no nothing how am i gonna succeed well you actually have a huge advantage starting out the fact that you can actually craft the experience from the beginning the fact that you can actually tailor messages and specific episodes to a particular group of people and you can fill in the gaps that everybody else has sort of missed within the space and finally you can come up with something better or different that could make some noise for example take sophie walker she's another one of my students she started a podcast interviewing moms who were pregnant or had just given birth to help other moms not feel like they're alone well check this out here she said she started her podcast with no website no business and she only has a few amount of people on her email list and she hit 50 000 downloads and not only that over time she had the number one podcast in australia in the kids and family section and she continues to blow us away with her numbers what's really cool now in australia is that a lot of organizations use her podcast for continuing education credits super super inspirational and if you want to listen to a full interview that i did with sophie in her journey and how she got started i'll link to it in the description below all right reason number three you don't market yourself or your podcast you believe that if you build it he will come it's actually he will come not they will come look it up i promise you it's a mandela effect thing and it's driving me nuts but it's not they will come but that's what we think and that's what many podcasters think and you can't do that anymore just having the podcast alone you're not going to build an audience however you can fast forward your podcast growth by doing a few things that i recommend based on one of my earlier tips if you niche down a bit you will actually spread faster because people like to hang out with people just like them if you create a show for somebody they're gonna share with other people who are like them number two get very clear with your messaging when your mission your beliefs your message is clear your ideas it's much easier for other people to connect with them and relay them to others too number three actively go out there and start building relationships not just try to find a-listers to come on your podcast but try to befriend other people who have podcasts or other bloggers and number four the best thing you can do with relation to that is be a guest on another podcast not only are people hearing your voice but you're getting endorsed from the other host and people's apps are already open and it's very easy to subscribe to your podcast from there oh and number five when it comes to markability create stuff that's worth talking about right all right reason number two you haven't defined what a successful podcast really means to you i know a lot of people who start podcasting just because other people are doing it and when you do that and you don't have something to measure against you can't tell whether or not it's actually working or not and if you continue to do something and you're consistent like you should be well the truth is eventually you're going to get to the point where you're just going to go well why am i even doing this when you can define your why the success becomes a lot easier to grasp maybe it's a certain dollar amount that you want to make after a certain period of time or better yet it's a certain number of people whose lives you want to change the biggest thing related to this is to remember that every single download every single play of your podcast is an actual human being that's spending time with you depending on what your goals are i think it's a pretty good opportunity to be able to share your message to connect and perhaps build some customers and relationships and actual actual success stories from what it is that you teach but you must first define what success with podcasting means to you then you give yourself a certain number of months or years to make that happen and then you show up you show up consistently if you don't show up consistently whether that's weekly or every other week like i did when i first started then there's no chance for a person to really gravitate toward your show and have it become a part of their lives and therefore have you become a part of their lives podcast listeners are a habitual listening audience you become a part of their daily lives on their commute on their walk when they go to the gym and unless you're consistently showing up well they're going to insert somebody else into that playlist because you're not showing up and you're not there anymore but when you can remember your why showing up becomes a lot easier and the real reasons to do so become a lot more clear and the number one reason why podcasters fail is because they give up before the uptick begins so many people seem to just quit right before inflection points happen imagine all the people have quit who if they've only went a couple months more have could have gotten that hockey stick curve that they've been looking for this whole time massive downloads a number of subscribers to their email list and potential business but nope they were too impatient on the macro level when it comes to podcasting yes you do have to be a bit patient but on the micro level you can do a lot of these things that we talked about to market yourself to stay consistent to give yourself the best chance to get to that point where that uptick can occur give it time we live in this world now where we all want results right away and this is why most of these podcasters quit and fail but when you show up and when you're consistent and you're patient but you also figure out what you can do to market yourself so many doors open up so many opportunities that you can't even imagine it can be life-changing for you and your listeners and so again if you've just started your show or you're about to whether you took part in picture pod earlier this year or you're starting your podcast because you found me on a youtube video your friend told you about it whatever the reason is don't let any of these five reasons stop you there are people out there in this world who are ready to listen to you and of course i'm here and i'm ready to help there's some information below in the description to help you get your podcast up and running i'm excited because it's not just about putting your podcast up it's about getting found too which is our specialty that's what i that's what i do it's the marketing side of it that most people miss and that's why i'm here but the marketing and the content and whatever you say on the mic doesn't matter if you're just gonna let any of these things stop you don't let them stop you all right click on this video right here this is what youtube is telling you is the next video you should watch i think it's a good one yeah that's a good one for sure thanks so much

Channel: Pat Flynn

Views: 266,632

Keywords: pat flynn, smart passive income, spi, start a podcast, how to start a podcast, podcasters, tips for podcasts, how to create a podcast, how to start a successful podcast, podcast how to be successful, podcasting, pat flynn podcasting

Id: GQOEG7x8YRw

Length: 8min 49sec (529 seconds)

Published: Tue Jan 25 2022