So often I get asked, why
am I not making sales? And why are my books not appearing
when I search with my chosen keywords? Well, in this video, I'm going to answer these two questions
using my experience of publishing around 2,400 books and consistently
making over 100 sales a day. And I'm going to show you my
step-by-step strategy for keyword placement, which is crucial
for getting your book seen, getting that all important traffic and
therefore making sales and ultimately putting money in your bank
account. And you can use this, whether you are publishing no content, low content fiction, non-fiction,
or even children's books. So let's have a look at
getting you some sales. Now, if you've not been here before
then welcome to the channel. My name is Paul Marles, and I do videos
on how to make it, keep it and grow it. And that's your money I'm talking about.
And if you do like videos like that, then please give it a thumbs up, hit the subscribe button and smash
that notification bell to receive notification of when I
produce more videos like this. So in this video I'm going to cover the
biggest problems I see when I review books and generally spend time
on Amazon, which I do a lot. I'm always looking and
researching which markets to be in. And that's something
you should be doing also. Then I will show you my strategy that
I use to get my books ranked at number one, and to get those little
orange best-sellers badges, and then what you should do today with
the information I'm going to give you. And remember information is
power and in this case sales. So you've done your keyword research and
found those great keywords with search results of less than a thousand
and getting good sales. If you don't know what I mean by that
and how to find those money-making keywords, then I'll leave a link in the
description below to a recent video I did on how to do thorough keyword
research and find those potentially profitable keywords. Now finding these keywords using
research is only half of the equation. It's all good and well finding them, but if you're not using them and not
placing them in your book listings correctly, you just won't get your books found
on Amazon and you won't make sales. And putting cover design aside, it's the biggest problem I
see when reviewing books, keyword selection and use. You see keywords are important for
getting traffic. In order to make sales, you need that traffic and conversions
i.e. people to click on your books. So proper use of good keywords is
vital to get traffic and therefore sales. Now, when I do book
reviews or browse on Amazon, I see five main problems. Number one, using keywords that are
too competitive. I get it. It's very tempting when you've spent
time creating a book and you think you've got a great book to use a
popular, but competitive keyword, just to chance getting some extra
sales. I know I've been guilty of it. The problem is, if there's too
much competition your books, aren't going to be found or it's going
to be difficult to get them found. So you just won't get that traffic. And number two publishing too many books
with the same keywords in the title. I see authors published 10, 20 books, or sometimes more all with
slightly different cover designs, but exactly the same title. So if that particular keyword is
going to have difficulty ranking, then all those books aren't
going to rank. So it's a waste. And also you're publishing a
book and you're publishing 10 or 20 competitors for that keyword
at the same time. Again, not good. Now number
three is keyword stuffing, and that is using too many
keywords in the title and subtitle. All that does is confuse
the Amazon search algorithm. So it just relegates your book
to the bottom of the pile. Again, it's that taking a chance of getting
extra sales by adding some extra keywords, but it just doesn't work. Number four, adding extra fluff in the title. That is not keeping your title
clean with just a main keyword or sometimes not using the
keyword in the title at all. Now this will become more clear in
a moment. And lastly, number five, and this is the biggest problem I see. Incorrect placement of keywords. That is not placing the keywords
correctly in the title or subtitle. Amazon gives preference or extra strength
to keywords placed early on in the listing. That is the title and
the beginning of the subtitle. This is called front loading, and
that is what you need to do. Again, this will become more clear in
a moment. So, so stick with us. So now let me tell you
about the strategy I use. Now you can modify this or argue with
me that it should be done different or I'm missing something.
But this is what I do. And it works for me. And there's no reason it shouldn't
work for you if you follow the guide. And it's relatively
simple and quite basic. But don't be fooled by that.
It consists of five components. And after these, I will tell you how you should use
the information about to give you. So get pen and paper and jot
these down or re-watch the video a few times. Now, if you're getting
benefit from this video up to now, then please do give it a thumbs up. It helps with the YouTube
algorithm and it helps more people see this video. So it'd
be much appreciated. Okay.
So onto these five things. Number one, front load
your main keyword. Now, what do I mean by this? Pick a keyword with search
results of less than a thousand. And has three in the search results
are best sellers ranks of 300,000 or lower. Again for am
explanation of this, watch a video on keyword research
in the description below. If you are using Publisher
Rocket or Helium 10, which are two keyword research
tools that I use and recommend, although not vital, you can also use those keywords with
the higher Amazon searches per month also. So now you take that keyword
you've picked, and decided to go with, and put it in the title of your
book. Nothing else, just the keyword. This is vital. This keyword must also appear
on the front cover or spine of your book. Here's some examples of what I
mean in the coloring book niche. You can see the keywords here
in the titles of the books. Yes, there are other books that don't stick
to this rule that also sell well, but they may have been published some
time ago or have run ads in the past. You don't know. So let me repeat,
because this is so important, the main keyword in the
title and nothing else. Okay. Now number two, pick one or two related keywords
and put them in the subtitle. No more than two and make it look
natural and add some further information like for mom, for dad,
for students, engineers, that type of thing. Appeal to a
target audience. Now on a side note, make sure the grammar, spelling
and punctuation is on point. You can use tools like Grammarly if
English is not your first language. Okay. Number three, the seven keyword boxes. And I know a lot of people
ask me questions about this. Now these hold less weight,
but are still important. And this is a chance to get in all those
other words that are related to your book. Now don't confuse Amazon with
irrelevant keywords. For example, if it's a coloring book, don't
go adding in log book, diary, planner into the seven keyword boxes. All it will do is confuse Amazon
and reduce your chance of ranking. For a full explanation on
the seven keyword boxes I'll
leave a link to a video I dedicated to that aspect in
the description below. Okay, so now on to number four, the description. Now Amazon does not index the keywords
in the description and there is a way to prove it, which I've
shown in other videos. However, Google does index the keywords
was in the description. So make sure you get at least your
main keyword from the title in the description, and it may help with your books
actually ranking on Google. Okay, onto number five. And
this comes down to Amazon ads. Now, if I'm going to run an ad campaign, then I will target a more
competitive keyword in the title. And in the manual ad campaign, I will only target keywords are
using the title and subtitle. I don't go for the strategy of
targeting hundreds of keywords. You're more likely to run out of
money before you get any meaningful information. Now that strategy may work
for some, but it's never worked for me. So that's why I'm telling you that. Not because there's an absolutely right
or wrong way to do things now just quickly on the subject of ads.
I get many people saying to me, or responding to others in the comments
that you can't get sales anymore without running ads. That is not
true at all. In fact, most of my sales come from
books I've never run ads on. I've probably actually
only run ads on about 0.01% of all my books. Okay. Now, to the important part. What should you do with this
information I've just given you? Well, if it's a new book you're publishing, then use thea strategy I've just outlined
to give your book a good chance of ranking. That's you know, the
main keyword in the title, two more keywords in the subtitle, etc.
If it's a book you've already published, while you can't change
the title and subtitle, but you can change the
seven key wordboxes. So you
can go ahead and do that. So other than changing the seven
keywords, you've got two choices. One, you can unpublish your book
and re-publish as a new listing, using a different title or subtitle, or keep that listing and create
another book and target the new keywords in the title and
subtitle in that new book. Now, and this is important. Don't get too precious or
obsessed with your books. They are free or can be
created at minimal cost. Are free to upload and are free to store
on Amazon. And the traffic is free. Don't treat them like a precious
child. They are a commodity. Create one then let it go
and move on. Review it. After a couple of months after Amazon
has that time to index the keywords. Again, I get many people say, you know,
I've published a book three days ago. I'm not making sales.
What's wrong? What can I do? Or I've published a book last
week. And I can't find it. When I put my keyword in the search
bar. Listen, guys, it takes time. And sometimes books don't rank
for whatever reason, I don't know. But I've got hundreds of books like that, that don't rank for whatever reason. It doesn't happen as often
now I have a keyword strategy, but nevertheless, it
happens. So what, move on. Questions of this nature. Tell me more about you and your chances
of sticking with this business and succeeding than it actually does
about your books. Now, lastly, if you are targeting a keyword that's
very competitive or are going to target a keyword that is very competitive. Then the only chance of making sales
may well be with running Amazon ads. But, and this is a big but, don't rush into that especially
if you're new to this business. You will more than likely not succeed
because your cover designs are not yet up to scratch and you may get
disheartened and lose money. So be patient and take a long-term
view of this business. Have a, have a three year goal instead of
a three week goal or in some cases, from what people write a three-day goal. Now the next video you should check
out is this one here on selecting the right keywords in the first place.
If you've already watched it, then what should again,
it's crucial for success. So thank you very much for your
time. It's much appreciated. Don't forget to hit subscribe, to get more videos like this and be
first to market. And until next time, goodbye.
