In this video I'm going to show you how
you can create a spreadsheet of your own profitable KDP publishing
keywords for no content, low content books, and
fiction, and non-fiction books, vital if you want to be successful
and profitable in this online publishing business. Now, if
you've not been here before, welcome to the channel, my name is Paul Marles and I do
videos on how to make it, keep it, grow it and that's your
money I'm talking about. And if you do like videos like that,
then please do give it a thumbs up, hit the subscribe button and smash
that notification bell to receive notification of when I
produce more videos like this. So I'm going to show you how to do manual
keyword research that has worked for me and created consistently profitable
months over the last two and a half years. If you want to see last
year's publishing earnings, then click the link
above. This exact process also worked when I was publishing
short fictional stories. So what are keywords? Well, these are the words that customers
who come to Amazon type into the search bar when they are looking for
something to buy. When they do that, Amazon offers them up a list of
suggestions of items, in our case books, that they think they will like. And those keywords that are searched
for a lot and lead to sales are the profitable keywords that we want. So keyword research is important because
we want to find those keywords and use them in a way to tell Amazon that look, if someone enters that keyword, then our book could well be
what they are looking for. And so will give our book a higher chance
of appearing in those search results, ideally the first page and
making a sale. In fact, the success of your book starts
before you've even created and published your book. It starts
in the keyword research phase, and that's why it's so important. It's the key skill you need to understand
to get traffic to your book and making sales. So it should be easy,
right? Find the keywords, use them on our books and Hey Presto, our books appear on the first page of
the search results and we make a sale. Well not quite. You see, there are also other authors and
publishers who want to use those keywords and also want to appear on
the first page of the results. So we have competition and we want
to know what that competition is so we don't waste our time on
words with lots and lots of competitors, all vying for
a spot on the first page. And I'm going to tell you how to do that. So let's take a look at
how we actually do this. How do we find those keywords,
with low competition, that are making sales and give our book
a high chance of appearing on the first page of the search results? First
of all, we decide our niche. Some examples of a niche are coloring
books, sketchbooks, handwriting books, puzzle books, and log books.
There are literally thousands. Today we're going to use
adult coloring book as an example, which I know is very competitive. If you are unsure of what
niche to start with or target, then take a look at my
videos I've already uploaded. I've done many videos on them. In fact, I'll tell you about some very
profitable ones at the end of the video. So stay for that. Now to start with, I have two Chrome Plugins
installed DS Amazon Quick iew and AMZ Suggestion Expander, which will help speed up the process. I also have a third called
Keywords Everywhere, which costs $10 for a hundred
thousand search credits. Not vital, but will help with additional
information. So next week go to Amazon and put in our general niche search term.
In this case, adult coloring book, and click enter. And here you will see the
number of search results. Now this first keyword and number
of search results will go into a spreadsheet that we are going to create.
You can see the two columns here. Alternatively, you could write them
down on a piece of paper. Next, let's go back to that initial
search and see what happens when we type it in. Amazon gives us these lists of
words that you can see on the left. They are telling us what people are
searching for so we can assume they are relatively popular. Also, these are words that people will tend
to click on when they perform a search. So a double bonus,.we also have these
suggestions from AMZ Suggestion Expander on the right. Take a screenshot of these
and enter each one into your spreadsheet under the keyword column, you will end up with a list like this. Then we are going to take each keyword,
put it into the Amazon search bar, click enter and look at the number of
search results and enter that figure in our spreadsheet under the
Amazon search results column. So now you will have two columns, but look at what happens when
you went to these other keywords. Amazon gives you yet more suggestions. So write these on your list and go
through the process of collecting search results figures. Your final list may be small or
very big depending on the popularity and size of your niche. So now we decide on what number of
search results is too competitive. From the research I've done and numerous
books I've published I've found that if the search results are less than a
thousand, actually it will say over 1000, but take it as 1000, then the competition is low enough to
give you a good chance of appearing on the first page of the search results.
So we want to keep those keywords, any that are higher than 1000 I would
advise only target if you're planning on running an Amazon ads
campaign. Also, by the way, I search in the ALL category and
not BOOKS, I've done a video, link above, which explains why. And I use the figure on the
first page of the results, not on the second or third again,
the video will explain why. So now you'll have a list of keywords
with the Amazon search results next to each one. So you can now start to
consider targeting each one with results of less than 1000. But some of these words will be
more popular than others. That is, more people will be using a particular
keyword to search than others. So how do we know that? Well, one way is
to use the Keywords Everywhere plugin, that I mentioned earlier, and look to see which keywords
have Google searches per month. That will get the keyword a few
extra points on the popularity front. Although people that type those keywords
into the search bar on Google are not necessarily looking to buy. The next way is to look at the books
that appear when you type in the search term and click enter. If you have
the DS Amazon Quickview installed, you will see the best sellers rank of
each book at the bottom of the listing, or when you hover over it. I have a rule that if there are three
or more books with bestsellers ranks of less than 300,000 on the first page, then that is an indicator of reasonable
search volume and sales. Now, yes, the best sellers rank
could be derived from sales, from searches on other keywords. But it is an indicator nevertheless,
which I have found that works for me. If you wanted to take it one step further, you could pay for tools that will
tell you Amazon searches per month. They are not absolute figures, but
derived from a formula they have, but a pretty accurate. One
tool is Publisher Rocket. I'll leave a link to this down below. You enter the keyword
and click on analyze. These are figures for
amazon.com. The US site. It will give you the estimated Amazon
searches per month and other useful metrics. You'll notice that other
related keywords will also appear, which is useful and can go in your list. So then you go back to your
spreadsheet, create a third column, called Amazon searches and write down
the number of searches per month for each keyword you found. The better, more potentially profitable keywords, will be those that have more searches
per month and less competition. So you can sort the list
on your spreadsheet. You can also go through the
same process on Helium 10, the Magnet 2 module. Enter
your keyword and search. You will notice the search
figure is a bit different, but similar range to Publisher Rocket. It's fine though if you're consistent
with using the figures from the one piece of software. Both are great tools.
Publisher Rocket is a one-off payment, Helium 10 is a subscription, but
gives you slightly more information. But really the Amazon searches are
the most important figure. Again, I'll leave the link to both below,
if you're interested. Now remember, as I said earlier, you don't
necessarily need this figure, especially when starting out. Just use a keywords with search
results of less than 1000. You will then end up with
this big spreadsheet with
a list of keywords that are quite long, sometimes very long, and you can sort them in terms
of the number of search results. The ones you pick to target
are your decision alone and are part of this whole business
process. Now I've done many, many videos where I've told you what I
then do with these keywords to get our books ranked on the first page. I will be condensing that
information down into another video, part of this series I'm going
to be doing on keywords. So make sure you click subscribe and
hit the notification bell to get in on that crucial information. If you're
thinking of a niche to start with, then why not take a look at this video
here that lists some of the most high paying niches at the moment. And
there's a surprise one in there as well. Thank you for your time, much
appreciated. And until next time, goodbye.
