- Hey, everyone. Today, we're gonna set up a Shopify store. This tutorial is for beginners. I'm gonna show you absolutely
everything that you need to know to get your e-commerce
store off the ground. Let's get into it. So the first thing to get your
Shopify store off the ground is you do need a product. For those who have been following along our lemon scrub series, I've already sourced the brand and, yeah, sourced the supplier and everything. If you haven't, that's okay, you just need to come to
other Alibaba or AliExpress. I'll give you a quick
overview of why these websites are the best to find products. So AliExpress, in short, is
mainly a drop shipping store. So basically what drop shipping is, is where the Chinese manufacturer will ship directly from China. It's more designed so
that you can actually create some branding and
do relatively larger orders than AliExpress. So AliExpress, you can
get one or two units. It's very cheap to start drop shipping, whereas Alibaba, a lot of these suppliers are gonna be expecting an MOQ, which you can kind of
see here, 100 pieces. So we can go into this kind of stuff. Some of these products on
Alibaba will be on AliExpress, but the ones that aren't
are generally the ones that we like to say aren't saturated, so there's not a million kids
trying to drop ship them. They're great opportunities,
those products. Alternatively, they're
not really in demand through Facebook ads,
so if you haven't done that research process, that's okay. Today, let's just jump into
and learn how to do Shopify. We'll set up all the store. You can use some stock
images as a placeholder. You can practice writing some copy. We're gonna go through all the settings and all the apps that you need to actually make a really high converting store. If you have launched a
Shopify store before, this is probably still gonna
be pretty useful for you, because we're gonna go through some of the common mistakes
that people actually make when setting it up, which actually stopped
those sales coming in, so follow along. All right, so now is the time
that we can come to Shopify. So, a simple Google
will get you to Shopify. The awesome part is yes,
they have a free trial, so we can play around until we are ready to launch our store. You're just gonna enter
your email address here. If you don't have a Gmail already, you can just set that up
and also your password, so I'm just gonna do that. When you are entering your store name, this isn't that important. This is actually for kind of
like the backend of Shopify. You can always change this
later with your domain, but it is kind of important if you do have a huge success
and you want to expand to lots of regions, I do suggest doing it, probably the region that
you plan to target the most. So I'm gonna do Lemon Scrub AU, because I'm gonna be
selling this in Australia. So lemon scrub is a cleaning product. We think it's gonna do really
well on organic socials, and there's a couple of viral products going around at the moment. We've done our photography, we've done our videography for it. We've done a bunch of copy as
well, so it's pretty exciting. So you can just go
through all these settings and set them up. It doesn't matter too much. They're just trying to
get some information. This is pretty important: make sure you put your
proper address in here because they are gonna
make you probably verify it later with Shopify payments, so make sure this is all accurate. Don't come visit me at my home address. So you've got this checkbox down here. This store is registered as a business. If you don't have that,
it's okay at this stage, but you might want to consider if you are doing a proper business, registering it in your local country and
also insuring that business. All right, we're in the
Shopify dashboard right now, so you can go down this feed in the front to get a lot of information, but what we're really looking
for is on the left here. So the first thing we want to do today is come into the online
store and pick our theme. So Shopify actually has some
really good basic themes. There are some themes out
there that you can go and buy, and those themes have a
lot of conversion rate factors built in. So what does that mean? It's like, certain urgency
responses like timers and things like that that are proven to make your customers purchase more. I don't think this is necessary, especially if you're just getting started. We're just going to
use a basic free theme. I really like the debut theme. The Oodie is built on that. Calming Blankets is built on that. So, you can definitely get
very, very far using that theme. To do this, we're just
gonna come down here and click explore free themes, and you can see that debut
is this one on the list here. You can click add theme to library. Now we're gonna click actions and click publish to publish the theme. You can also click customize
if you want to actually just see what the theme
looks like with yours. If there's already existing
stuff on your theme, that's probably not a bad idea. So, we can come in and click customize. Now it's activated and
we've got our new theme. So, this is basically what
we're going to populate today, as well as change the settings. If it is your first time, just
jumping into the theme editor and writing copy is not a bad idea. As you become more experienced, you'll probably prepare like
a little bit of a document that you're going to copy
and paste onto the theme because all of the sections
that you need to create. We've actually done this already today. We've got our copy document here. It's comparing to our website, Pup Naps. We've got our headlines and everything. This is what we're gonna copy across. If you want to learn how to
use copy after this episode, head back to my copywriting episode. That'll show you exactly
how we wrote that document. One of the best tips I could
probably give you at this point is to actually find a competitive
site that you really like. Make sure it's really easy to use, not just beautifully designed, make sure it's simple as well, and then just head to
their website and kind of just copy the structure and
also look at the text elements that they've used in their
website to convey their product. It's just gonna speed
up the process for you. Disclaimer: make sure that
you're not copying it directly. You're just gonna get
the Shopify store banned. So to use the theme editor
that we've got here, you've got this left panel. You can add sections. They have a lot of prebuilt section. These sections are probably the most important parts of your website, and they're very, very easy to use. With the debut theme, they populate a lot of the
sections already, as you can see. The left section, as you can see, is structured based on this page, so this header section
here is this header, and then we've got the
image with text overlay, this is the image with text overlay. So, we can change our logo here. This is just the basic text. I'm gonna select image and we're gonna upload our logo. One thing that you do need to
know when you are uploading, a lot of these files, try to not make the images really big, because all of those large images are going to make the site slower. Speed is a really important factor in conversion rate optimization. Again, conversion rate is when a customer goes onto your store, it
makes sure that they purchase. So you can see that our
logo has come up here. We can increase the width
to make it a bit bigger, and that looks pretty good. One of the coolest things
about Shopify and probably one of the most important
things about the theme builder is coming into up here
and going clicking mobile, so we can check our theme on mobile. Most traffic will be
mobile onto your store, so don't neglect it. One tip that I do have is you can actually build your whole store
in mobile version first and then head to the desktop. Shopify is very responsive, so it should look pretty good in both, but prioritizing mobile is a good idea. We've also got this
really cool section here, which is show announcement tab. This is very, very common
with Shopify stores or most e-commerce stores. It's where you really put your offer. Because it's the highest in the page, it's going to be the section where you really put your sales messaging. Maybe it's free shipping over
a certain sales threshold, or maybe it's like a discount
code or something like that. I'm just gonna leave that there for now. You might see this theme
settings down here. This is where you add all
your social media channels, and then that's automatically
gonna populate things down in your footer, so
if I just did lemon scrub, I don't think that's activated yet, but it should bring up the
Facebook icon down at the bottom. I can do that for Instagram and
Instagram will pop up there. That's really important, because this kind of footer structure is becoming quite well known. If you go to any really big
website, big multinational, they'll have a really
nicely structured footer. However, when you go to
like a really scammy store that you don't trust, they
might just have a really basic footer kind of like this, so it's really important
that you populate it and take the time to set up this footer. So, I can come to this
image with text overlay that I was talking about before. Because this text section
is really important, we probably want to avoid using image with text on it in the background, because that's just gonna look terrible. We've done a bunch of product
imagery for this product. If you haven't, go to
Google and just Google in either your competitor, just
as a placeholder at the moment. Make sure you're a place that
when you launch the store. Or you can go to a website like Unsplash, which has free royalty free images and start populating a store just so you can get a feel for it. So actually have a bunch
of lifestyle images here because when you come to desktop here, it is actually a landscape photo, it's really important that
you select a landscape photo for this top section, and then it will reformat
for this mobile section. So, I'm gonna come upload, and we've got a bunch of images here. I might just select this one
for now, just to show you what happens when there is
a bit of a text underlay over the text. See how there's text underneath text? That just looks terrible. Problem with this image is probably that it's not really
highlighting the product at all, and we really want people
to understand exactly in the first one second,
clicking on the store, what we're selling, but we
found a pretty good image here. It's not over powering. It has the product in it. The text still works. We can have a look at mobile, make sure it still looks
good, and it's not too bad. I'm gonna keep going for
the sake of the tutorial. Right here, we've just
got our text editor, so we can change the text
size, but we're actually just gonna change this heading, and then we're also changing the text. So, we've got our text here
and we're gonna dump it in. We can try out a couple
of these headlines. The problem with this is
probably there's like, maybe a little bit too much text, and we can maybe just
shorten this a little bit. It is also really important
that you have a button or a call to action in
the very top section. We call this a top section above the fold, so when you, and that's an
old expression from newspaper, so it's basically when
the newspaper is folded, you don't have to unfold
it to see above the fold. So when you go into your, on your mobile and you go onto the website, it's, you don't have to scroll to see anything, so all you need to do is
come here and click products and send it to something
and it should come up. We can say shop now,
and it's just appeared. So, to remove a section
out of this editor, we can just click here
and click remove section. I didn't need that section
because I had lots of images on it and we've only
got a one product store, so you need to understand
what you're selling to really make sure that
your site's designed well. This section here with
these three product images, if we go to the mobile
version to look at it, it's basically a, it's a
good place to highlight lots of different functions
of your product as a whole, so we've got some copy for that, like step one, step two, step three, so it's a great place
that we can put that, so now we've populated a
little bit of a how to use, which is taking the user on the journey. Now we can obviously keep going through and populating this homepage, but I think that you understand
how to use that homepage for some design tips, again,
just look at your competitor. One thing I am gonna do is actually remove the testimonial section because we're gonna download
some apps in a second. Those apps, we can download review apps, which are probably better to use than the standard Shopify section. It's gonna, again, increase your conversion rate. Before we jump out of the theme editor, I'm gonna show you how
to change the colors. So we can come into theme settings, and we've got all of these
call options over here. Default Shopify colors are
definitely not on brand for us. We're looking to be a little
bit more punchy and vibrant, so we can come in here
and go primary buttons, and you should have your brand colors, and just for the sake of quickness, I'm just gonna pick a yellow. We want our buttons to stand out and be contrasting because
then they'll get more clicks. You can change all of those
colors to match your brand. You can also come into typography
and change the fonts here. If you do want to get a different font that is not an option here,
such as your brand font that a creative director
or designer has given you, there are some tutorials online. You will have to go
into and edit the code. Alternatively, you can use a cheap app, like, I think it's called Fontify where they just charge you $5 and then you can upload the font that way. It's very easy to preview the font. You can come in and click here, and this will change the headings. The headings are these big bold ones, and then the body text is this one here. Again, we've got our
social media settings here, which I showed you before. This one's really, really important. This is called the favicon. You'll see the favicons
at the top left of the, in Google Chrome, just here. If you don't have this,
it's gonna look like a scam, so it's really important
that you do set up a little favicon, which is 32 by 32. A little trick is you can basically just screenshot your logo. Again, it's gonna have to be
square and you can use that, but alternatively, if you
want to do it properly, you can use something
like Canva or Photoshop to design a proper favicon
in those dimensions. So we're gonna make sure
that we click save up here. Now it's time to set up our product. This product will be on a
separate page to a homepage, so that homepage is going
to warm up our customers, then they're going to click on the link, the shop now link that we set up before and we're gonna push them
directly to this product. So click add product here, and
there are some tricky things, so make sure that you set
it up exactly like I have. The title is the Lemon Scrub,
and we can maybe be specific. We can call it the Lemon Scrub Cleaner. Now, this is where we put
all the copy for our product. I like to use dot points here
to make it really digestible. So do a lot of other bigger brands. You just want really short, snippy, descriptive terms about your
product to educate people. If you write big paragraphs of text here, it's gonna look unprofessional and people aren't even gonna read it. We've got a bunch of
editing functions here. This kind of heading
text and paragraph text is really important
from an SEO perspective. We really want to come into this section and use these formative dot points to make it really digestible. We can click save, and once that happens, it's actually gonna
publish our first product, which is awesome. Congratulations. So we can click preview,
and it should be here. Now, this is looking pretty terrible. Nobody's gonna buy this,
so we need to come in here, we need to add product imagery. Product imagery is so important
to getting the conversion. People need to see that
product image and say, okay, I know exactly what I'm
buying, it is clear. So we've got some
standard white background product imagery here, which
we're going to upload. I like to use a square
imagery for my product images, just because it makes it really
easy to keep it consistent. I know a couple of other brands are using more portrait style
imagery to really capture a lot of that mobile screen, but squared should be fine for today. We probably don't need
all of these images, so that will automatically publish now. Now we've clicked save
so we can come in here and we can click refresh and
it's starting to take shape, and we can add some more lifestyle imagery as well so that people
understand the product. One neat function that you do have in your Shopify product
page that you don't actually have in the theme editor is this ability to actually crop images
when you're in here, so rather than using
say, Canva to crop it, you can just click save. It is worth noting, there'll be a couple of experience people out there, that there's image is ginormous. It's 3,000 pixels, so that is gonna slow our website down. This is what you need to look at. We need to shrink that
down to around 1,000 pixels on each side to make sure
that it doesn't slow it down, but for the sake of the video, I'm just gonna keep powering through. So, now we've got this
product imagery, we can again, come into our product
page and just refresh, and it's starting to take shape. Just looking at this now, we usually have an add
to cart button here, but because of the theme colors
that we've chosen before, we need to go back and make
sure that that's visible, so we'll need to come in
here and click product status and make it active. There's no traffic going to the website, so there's no real risk in doing that, so I just want to add a bit
of inventory to the product. We can do this down here,
where there's quantity. So obviously, if you had
20 units ready to sell, you'd put 20 here. You can also view the inventory history, and when you start selling,
that can be really handy. That actually may change our product page because it's going to allow the user to actually add the product to cart. So, one thing that's
really important to do when you're first starting is
to kind of just making sure that all the settings
and the product is right, so the first one is we
do want to make a tag. We can make a couple of tags. We can do cleaning paste. We can also do things like oven, which is the type of cleaning paste it is. You can add a bunch of tags in here. It doesn't really matter for the customer, but what it's gonna allow
you to do is when you've got a million dollar store and
you've got 50 products, you can start setting up
some filtering later on with your reporting, which is really cool. We can also come in here
and select a collection. Basically what a collection
is, a series of products in a website, so rather
than pushing people straight to the product
page, we've got this, what's called a catalog
or a collection up here, and you can have a series of things. So if you're doing a clothing store, this could be leggings versus singlets. Because we only have a one product store, this isn't really needed. I will show you just really quickly how to set up a collection page for those people that are
doing a clothing store. Come into collections, create collections, and let's do oven cleaning products. We can go, we've got products
must match all conditions. The product tag, we can change these
things here to like title, but we set up a product tag before. This is the power of Shopify. We can just click oven here,
and now when I click save, this is gonna create a collection and pull all of the
products with that tag. We can then make sure that this
catalog is the oven catalog, which I'll show you how
to do in just a second through the navigation settings. I'm gonna head back to my product, and the next step that
we need to make sure that we do is setting our pricing. So if you don't know your pricing already, you can just add something here for now. You're gonna want to make
sure that you've done all of your calculations,
including your product costs, your courier costs, your freight costs to actually get it into the country. You need to understand
the taxes that you're gonna have to pay with
the product, and finally, how much does it cost
to acquire a customer, which is your advertising costs. Today, I'm gonna show
you how to set that up within Shopify, because
it's really important that we set it up properly, but then I'm gonna show
you how to actually acquire customers using those
platforms in another episode. So let's say our cost is $29. I actually don't have the
price of this product yet. And then this compare at price is what we call the strike through price. So this is the price that,
it's sales down from X or Y. I'm gonna add this in, just for example, just so I can come in
and show you how Shopify will automatically edit that for you. So now you can see it's $39
down to 29 with a strike through and Shopify has added a nice
little conversion element for you by it saying it is on sale that will increase people's likeliness to click add to cart. You can also add your cost per item. Now, you're probably
wondering what this means. Customers won't see it, but
it will allow you to calculate the margin in the Shopify report
that they prepare for you, so it is really important
that you set this up to the best of your
ability when your costs. So let's just say it's $5,
and it is nice enough for you to calculate your margin and your profit. I like to make this cost per item inclusive of my average courier
costs, because later on, when we set up our
reporting, we're gonna get a more accurate result
of net profit margin. If that feels overwhelming, don't stress. I'm gonna walk you
through it another time. Now we've got inventory, the SKU. Yes, this is important for
you to set up properly, especially if you are going to use a 3PL. The SKU is also going to be
most likely on your barcode. An SKU is basically an internal
inventory management system. If you want to find more
information about SKUs, you can just Google SKU generator. It's generally based on
things like the product title, the product type, the product
dimensions or size or color, so it's kind of like just basically a code that you could use internally
and with your 3PLs. And click save there. You can add the barcode section in. I don't really need that. The barcodes are generally registered at the 3PL level or with
your supplier as well. So, we come into weight. Now, weight is really
important if you are gonna use some of the basic internal
Shopify courier tools, but we're not gonna use that today. I like to set it up just in
case, so it's .25 kilograms. Now, this country/region
of origin is important if you are shipping
outside of your country, you're doing international shipping. If you are kind of just setting up an Australian e-commerce store, you're shipping within
Australia, this kind of stuff isn't really that important at this stage. The option section is
something that you'll be using if you have multiple SKUs in one product. So my leggings example
before, you might have small, medium and large, you'd be clicking that, and then you can add
different images there and also different SKUs. So basically, it's just
like multiple products in one product. That's all good for me at the moment. I can click refresh here. We now have a product
that we can add to cart and check out with, like so. This checkout isn't
available at the moment. We can get that set up shortly
when we set up our domain. Another section that you do have down here is edit website SEO. If you are an expert at SEO or
looking to do SEO marketing, this is really important. For the beginner, it's
probably not so important. So now what we want to
do is we want to come in and change our domain. So, what is the domain? It's up here. This is the domain right now. This is our domain, but we
want it to just be like, lemonscrub.com or trylemonscrub.com so that customers don't think
we're a scam, so to do this, come into settings and
we come down to domains. Now, you have a few options here. If you've just started, you can buy a new domain
through the Shopify platform, which is really, really
easy and kind of one click. I like to set up my domains
all with one provider. So you've got either GoDaddy or Namecheap are both acceptable, and you can click connect existing domain. I've already bought my
domain in GoDaddy before, so I can then just go trylemonscrub.com, and it has already
picked up that my domain is purchased with GoDaddy,
so I can just click connect automatically, and because
I'm already logged in with GoDaddy, it should
be pretty quick like that, and I can connect, success. That's what we want to see. Come up here and click
change primary domain, providing it is connected. We can use one of these. You use the www. Now, if I go, pick this, sometimes it can take just a few seconds, but I should be able to go to my website, and this is the site. To remove this password so that we can actually
see our website in action, we come to the settings, we can come to online
store, click preferences. Down here, we can remove password. So to do this, so to start
driving traffic to the store, we do need to pick a plan, so this does not mean that
your free trial is gonna end. They're only gonna start billing you after that free trial. If you're wondering what plan
is probably right for you, it's probably the basic plan. If you are going to do a
certain amount of sales, it's going to become cheaper
through the Shopify plan or the advanced Shopify plan because the payment rates are cheaper. To figure this out is
Shopify plan calculator, which is really cool. So we can come into this
Shopify pricing calculator and enter how many sales
we're actually going to do, and it'll tell you the ideal
plan that you want to do. So, even if you're doing 150,000, you actually should be on
the advanced Shopify plan, but obviously when you're
first starting out, the basic one is fine,
so to start that plan, click choose plan, and
you've got all of this. Because we don't know what's gonna work, we want to do monthly, okay? And we want to use our
credit card, not PayPal. Then we're gonna click add credit card and we're gonna enter
all of that details here. Now we can come back to the
online store, preferences, and this should allow us
to remove the password, which is awesome. Come back up here. I'm gonna enter my domain again, and we've got our website here. This is live on the internet. Woo! Now, while we're in preferences, I am gonna show you a few
things that you need to set up to make sure that your
store doesn't look scammy. So the homepage title is important because it's actually
going to be showing here, so we want to set this correctly. It's Lemon Scrub Cleaner, because things can get a little bit weird. This is also going to show, like, when you Google something, let's go Oodie. This is going to be the text
that we're looking at now. If you are gonna do SEO marketing, this stuff is really important and we're gonna click save. Now, there is also two really
important sections here, which is Google Analytics
and the Facebook Pixel. We're gonna set that up today because it can get really, really tricky, and I want to make sure
that you have everything that you need to get started. So let's start with Google Analytics. We're just gonna write in
Google Analytics and come here and we're gonna click start measuring and set up our Lemon Scrub website. So this is the account. So Lemon Scrub as a general
name should be fine. Click next. Property name is Lemon Scrub AU. This reporting time zone
is just for your reference later on, because you're
gonna see real time data, which is really important, and we're gonna have to
accept the terms of service, and this is gonna create our
Google Analytics account. I'm clicking save. So we're gonna create a data stream. And we've got this Google tag here, so if we tried to paste
this Google tag into Shopify at the moment, it would not work. Now, this is because Shopify
hasn't actually updated their new Google Analytics
section to match the way that Google Analytics is
now working, so to fix this, what we actually need to go
is into our theme section, and we're going to click edit code, and we're gonna our theme Liquid. Now, this looks complicated. Don't stress, I'm gonna
walk you through it. Just copy me exactly. We're actually going to grab that code that we pasted before here,
and we're gonna click paste. Now, this is what we
call in-between the head. A lot of the times when you are copying and pasting code into the theme Liquid, it isn't gonna be under
this head code here. So we're gonna click save. So, once we've done that, we can actually come into
analytics and refresh and we can see if our store has worked. First of all, let's make sure
that we go to the website and we can come in here
and this should get a user because we are on the site, and we can see that there's one user, so that's successfully set up. Hometown Adelaide. Pretty simple. Honestly, I think it will
change really, really soon. Shopify will introduce a
settings where it's one click and it should create
your Google Analytics, but for the time being,
just paste that code in your theme Liquid. So I'm gonna start setting up Facebook, so you can click this
set up Facebook button. You need to make sure
that you are logged in. You can add it as a sales channel. Once you have this as a sales channel, one thing that I do actually
recommend that you do is head to business.facebook and make sure that you've set up a business Facebook before you kind of link
all your Shopify settings. So, I obviously have one. You can create an account. You're gonna want to make sure to use all the same details as
your existing Facebook, because there's a lot
of trust behind that. Use the same email. And this is what the
business Facebook looks like. What this is then gonna
allow you to do is connect your account, and your business
manager should show here. So obviously, I've got a
lot of business managers, so I'm gonna select my business
manager that I created, and yours will just be here. We're gonna select our domain. So, you won't have all of
these ad accounts here. What I'm actually gonna do is I'm gonna create the ad account first and then just link it to it. So, I'm gonna do this as
Lemon Scrub AU in AUD. Click next. I'm gonna create it in my
business and click create. That should create it quite quickly. We can assign people. So I can add the payment info later, but now when I come here and I refresh, this should be an option for me to select the correct ad account. So you can see the lemon
scrub AAU, we click connect, you'd accept all the terms and conditions, which is up here, click done. We need to update the payment details before we run ads, which is fine. Now, the other thing
that we also need to do is create a new page, very
similar situation as before. I don't really want to
trust Shopify's integration with Facebook to figure all of that out. I just want to come in
here and click pages, create a new page. We want to create a brand
or product, Lemon Scrub AU, household suppliers, create page, and now I should be able
to come back to Shopify, refresh the page again, and we should have the
Lemon Scrub AU page, which is awesome. I'll connect to that one. Now, here's the data sharing bit. This is really important. So we've got the level of
tracking here, which is important, and we've also got this Shopify Pixel. We need to make sure that this Pixel is actually linked to our ad account. To make sure that it's connected
to the correct ad account, you can click connected assets and you can see that
is my ad account there, and now I want to come
into my targeted country, click Australia, and we
are a couple of clicks away from being able to run Facebook ads. So, click accept, and we are good to go. So, that is basically all set up besides from the payment method, which I can show you in
the Facebook ads episode. I am just going to, for organization, change my Pixel name to Lemon Scrub AU so things don't get too messy because I have 10 billion Pixels. That brings us to our app section. There's a couple of apps
that we need to install to not only make the store
look more professional, but also to provide a
better customer experience and also to increase conversion rate. The most important one
that we are gonna set up is Klayvio, so we're going
to head into the app store, so we're gonna write in Klayvio. Now, this is email marketing. Some other ones is Drip, but honestly, most people in e-commerce
right now are using Klaviyo because it is so powerful
in its segmentation. We're gonna do a whole episode on setting up the emails, but for today, I'm just gonna click add app and simply installing the app like so. It's going to automatically
want to create an account with the email that you used to set up your Shopify store, for ease. Sometimes this might not be the email that you actually want to set it up with. You might want to use a branded email, but for this video, I'm gonna do it. So we're gonna click
continue with integration, and now you've got all your details here, which is really important to fill out. We're gonna want to make sure that this is actually an email
address from the brand email. If you've set that up with
Shopify, it's not too hard to do. Alternatively, you can set
up G Suite using your GoDaddy or Namecheap domain,
like we're talking about. You can integrate that, or alternatively, you
can use Microsoft Office and actually buy the
emails in GoDaddy itself. So for now, I don't
actually have the email. I'm just gonna use my
sender email address. Obviously, you don't want
to be sending with a Gmail when you're actually doing your campaigns. You can set up your logo here and all your brand colors. Keep clicking continue until you get your verification email, go in, verify that email. Then you're gonna be able to
start setting up your flows. I'm gonna do a whole episode on this and show you email best practices, set up our emails and
then measure the data and the success of it, but for now, if you do want to jump into it ahead, make sure you set up your welcome series and also your abandoned cart emails, which is pretty easy to do. After this episode, jump over
to my previous Klayvio episode if you want to see the
exact setup for that. So if I come in here and click refresh, we've got our two apps. We've got Facebook for
our Facebook marketing, Klaviyo for our email
marketing and retention. The reason why email
marketing is so important is because if you're buying traffic or doing lots of organic social media, trying to send a lot of
hype to your website, you're gonna want to make sure that people actually sign up to email lists, or even if they add to cart
and then abandon the cart, and you want to keep in
touch with those customers. It's gonna drive the cost
of your advertising down, and yeah, just make sure
that you convert more people. That email is a huge asset to
your company and your brand. The next app that we are gonna install is very similar concept. We're going to download
an SMS marketing app. So SMS marketing is incredibly powerful. You've got two options at the moment. You've got SMSBump and also Postscript. We use Postscript, which is here, and we're gonna click add app. Now, don't just jump into
SMS marketing without doing the research and making
sure that you are compliant. You can get huge fines and get
in a lot of trouble for that. Postscript will actually work with you, make sure that you're compliant, make sure that you've got
all of the permissions from the user before you
start doing that marketing, which is really important. Again, we're gonna show you exactly how to set up SMS marketing
in future episodes and go into the depth of the
marketing concepts behind it. Now, the next app that you want to do, which is actually customer forward facing on the Shopify theme, is
download a review app. We use Loox on many of our websites, but another great app is Okendo. Okendo is very similar to Loox in the fact that it's got photo reviews. It's really important to have
photo reviews at the moment. People can tell that they're
more authentic and real, but Okendo has a lot of
other options such as like, you can talk about, is it true to fit for a clothing company. Did it work in your, we can
say like cleaning effectiveness in certain categories. So really, really cool app. I'm gonna add it and install. I should be able to click auto install. A lot of these apps will, because we're using the
default Shopify themes, they will work with the
default Shopify themes with the auto installation. So alternatively, we can jump
in and we can install Loox. We can go into the beginner trial. Now, when I just installed
that app, had the 9.99 trial. You don't need to enter your
credit card every single time you install an app, which
is kind of dangerous because you need to make
sure that you're constantly keeping track of your
Shopify subscription bill, 'cause that's where
it's going to come out. So we can personalize a widget,
add all of our brand colors. This email, we can actually turn off if we'd like to use Klaviyo
to do our email marketing. You can set a discount. I'm just gonna skip through all of this. If you are migrating from another website or have lots of other reviews,
you can import the reviews so we can change this
email timing to never. Otherwise, we're going to
start spamming customers. I want to do all of my email requests through Klaviyo itself,
and now we should be able to come into the theme editor. Now, click customize, and there should be adding
a section down here. See, now we can add the Loox carousel. We can actually come
into our product page, and you can see Loox is now already there. We can start writing a
review, which is really cool. It's just gonna give
us a series of images, I can show you on Oodie,
from real customers wearing and experiencing in
your product, which is here. So, this is starting to take shape. So before we start driving traffic, we do need to set up the
shipping side of things. So, this is customer facing again, so customers are gonna be
affected by this and see it. We're going to want to click manage rates and we've got our product here, so this is editing the shipping rates for this exact product. So, we're gonna want
to make sure that here the shipping from section,
which you'll probably see your own address in, is going to be where you're
shipping the product from. That's really important. And we've got our
shipping zones down here. So we're going to add,
just for example's sake, I think we might have to do
a tiered shipping structure for this store, so if you
buy X, you get free shipping, but if you're only buy one unit, you don't get free shipping,
to try to incentivize and to increase in average order value. You need to think about
this kind of stuff, but for now, what I'm actually going to do is I'm actually going
to delete rest of world. What this rest of world means, if a customer comes to you
from anywhere in the world and goes onto your website, they're going to be able
to purchase your product. Chances are, if your
product is large enough, $20 isn't gonna cover the shipping rates. It's really hard to
set up shipping labels. It's really, really difficult to ship to some countries in the world, so you really want to make
sure that you've done the math on all of the countries that
you are planning to ship to, so I just generally delete that for now. Now, if you do want to
add secondary countries asides from your home country, you can click edit zone and
select the countries in here. So let's say for example, I also wanted to ship to say New Zealand, I can go in here and add this to the zone. Perhaps you might want to start charging a little bit of money to New Zealand because it's larger shipping. You would have to create
a new shipping zone and call it international
and write New Zealand and add the rate, so it's
got, you've got standard and national, and let's
say you want to start, charge $20 there. For Australia, you've got
conditional shipping rates here, which is around the cost of the product. That's okay. You can also edit these to be
more around other conditions, such as item weight, which we remember we set that item weight in
the product settings before. You can also remove all conditions and basically just make it
a standard free shipping. I can come in here, add rate,
custom flat rate, rate name, and we're just gonna say free shipping, and I like to write
how long it's gonna be, so two to eight days is Australia Post's general shipping rate, and we can go done and you
can see that's an option. Now customers, providing
the conditions are met, are gonna see all of these options, which we don't really want, so I'm just gonna delete all of those. Now, a customer is gonna
come in no matter what, providing that they're on this
product, which is important. If you can't see the shipping
rates that you've set up, chances are the product
isn't selected correctly. And then if they're in Australia, they're gonna only see this
free shipping option rate, no matter what condition, and then if they are from New Zealand, they can select New Zealand,
but it's gonna say $20 here. So, that's basically how
the shipping sections work. Click save. Now, if you are getting a lot
of traffic to your website, you need to check Google Analytics or even your Shopify analytics to check that you've got shipping rates
set up for those regions, because chances are people are trying to buy from that region and you don't have any
shipping rates for it. If you are Australian, it
actually was quite tricky when I first started to find information around how to set up a
courier for your product, Shopify has progressed
very well in this area, but I will show you in another episode exactly how you can print
shipping labels from Shopify. So now we have our shipping settings done, we want to also come
into our payment settings and make sure that this is all set up. So payment settings, you're
gonna want to provide as many payment providers as possible. In Australia, they've
become very accustomed to having Shopify payments,
which is just, or Stripe, then also PayPal is really important, and then finally, Afterpay
is really important now. If you don't have all three
of these payment providers, chances are you're losing
a lot of conversions. So, one thing that Shopify
does is automatically creates like, a PayPal link to the
email that you first set up with the Shopify. So, if that's not the PayPal, if you already had a
business PayPal set up, you're going to have
to remove or deactivate that PayPal Express checkout
and relink your account. So I'm actually going to deactivate that, 'cause we're gonna set up a
PayPal and link that later. You also want to complete
the account set up on the Shopify payments. Now, it's really important
that you do all of this by the book because what's gonna happen is Shopify's gonna ask you to verify these after you get your sales. So you need to enter all
of your business details and your correct bank account. Make sure you enter your birthday, because they're gonna ask for your ID, and make sure you have that
correct business address. That might be your home business address, whatever's registered. Finally, to add Afterpay, you use this choose
alternative payment methods, and Afterpay will be there. One section I will quickly show you is users and permissions. So, you can add stuff in
this section to your store so that they can help you with things. It might be customer service. Maybe you want to give
them access to orders, or it might be an actual
designer or developer into your website. I'm a huge advocate of hiring
a designer and a developer so that they can help customize your store to be more professional. Now, you might be thinking
that my Shopify store is looking pretty basic at the moment, and when you look at our copywriting, we have all of these awesome
features that we've designed, that we know is going to
increase conversion rate. It is really hard to do these
custom elements on Shopify at the moment without a developer. You're going to need to go to Upwork and get either a designer/developer to help you design these things. Alternatively, the process
is you get a designer to design your Shopify store. You can write a really
simple website brief, and that website brief
generally pulls from a lot of other competitor websites and
shows the clear features of, that you're looking for. They will then deliver that
either using like something like Figma, or just like a Photoshop file, and then you can then provide that to a developer via Upwork. The developer then comes
onto your Shopify store and custom codes that
design into your Shopify. This large process isn't 100% necessary. What I would suggest, though, is just getting certain elements
designed for your store. So for example, this custom table here, I like to look at Qure Skincare. They are really, really great. You can come in here and you can see this custom comparison
table on their website. You could just get a designer
to design that with this copy, and then ask a developer to
put it onto your website. The other thing that you can
do for your product page, which is really simple, I'm
gonna do it after this video, is get an accordion
like this website here. So this is the FAQ. This is on a product page. Honestly, you don't even need
a designer for this section. You can just get a
developer, give them the copy and they should be able to develop this onto your product page. Another great feature to make
your website more professional is a floating add to cart on mobile, so this will follow them
as they scroll on mobile, and it's just about increasing
that conversion rate. There's a bunch of other really fun conversion
rate optimization tips. Because this is a really
beginner's tutorial to actually the settings in Shopify and as
how to use the theme editor, I'm not gonna go into detail right now. I'm just gonna do another video for you where we really kind
of analyze our website. I'm gonna get a designer in. We're gonna make it look
really, really schmick. When you are adding new users, make sure that you trust the user. Upwork is great because you
are paying them through Upwork. They have a reputation. You can give them a negative review. It's very unlikely you're
gonna get scammed there. So, but you can limit their permission by not letting them change the
settings and stuff like that, you just want them to change the theme, so you can be quite conservative there. The only other section
that I will show you today in the settings is these policies. It's really important, we're doing a lot of marketing, to get the proper policies in place. Shopify is really great because you can create
these from templates. If you are a proper business,
you might want to use a legal service to
build these policies out and make sure that they are accurate according to how you use people's data, as well as, obviously, the marketing exercises that you're doing. So, spend some time, read
through these policies, make sure that they're accurate. Oh, actually, the last
thing that I will show you is this tax region. It is important that you
set up taxes properly. If you don't set up this setting, you're still gonna have to
pay taxes in that region, it's not a loophole, but
you are, by setting this up, what it's going to do is
it's actually gonna display the proper pricing to customers. So if they're, say,
buying a business expense, they're gonna know that you
have charged GST on that product so that they can claim that back, so you can click collect GST. There is certain thresholds around this. I'll let you chat to your accountant about the best setup for this setting. It can get quite complicated
with the international setup, so I do spend, I do
recommend spending some time on the internet looking up
what the ideal settings are for you there. So coming back to our
store, now, checking it out. This section here is
called the navigation bar. We do need to fix that. It isn't difficult. Same with everything with Shopify, we can come in here and
we can go online store, and we've got our pages here,
but we've also got a section that says navigation underneath. So we've got both our footer menu, which is this navigation, and
then we've got our main menu, which is this navigation up here. You can see these sections here. They are a series of
pages or product pages or collection pages. So, to create something,
you can click pages here. They've already created a
contact us page, which is great. We've got our name, email,
phone number, message. I suggest customizing
this so that you have your own support email here so people can just
actually email in properly. So if we wanted to create
our own contact us page, we could do contact
us, and then we can go, we can just add a bunch of
copy around our policies. It might be when we'll
respond, what email to send to. I'm gonna show you how to
set up great customer service channels and the software that we use in our business to support
high volume amount of tickets, but just for example's sake, I'll just put a bit of copy here, and we've created our
first ever page here. So, the other pages that
we also want to create is an about us, where
we talk about our brand. So with this about us, it's
going to be the founder story, how we came up with the
product and so forth. I'm just going to put some
placeholder copy there. And now to put this in the navigation bar, we can click main menu
here, click add menu item, and write about us pages, and it should pop up there. Click add. Some other page examples
that you can have here is details around returns, FAQs, anything that makes your customer feel very safe to be on your website. So a great about us, I
always love this site, is Bachans, and they have
this awesome story here, about our story. They've got things about their sauce. They've even got a blog, and you can go through
here and read the story. This is, as a small business, you really need to make sure
that you're telling a story. They've also got customer reviews up here. That's always a great one. You can basically put any of
your review website as well. The other thing that you can do, considering we're a one product store, we're gonna remove this
catalog, and we're going to make sure that we're linking
directly to our product, so we're gonna do the Lemon Scrub Cleaner, and we're gonna do buy
today and click save. I'm gonna put that up here
just a little bit higher, 'cause it's prioritization. Then we're going to go the footer menu, and we're gonna add the same pages just to really start
beefing out of that footer, and we can come up here and refresh, and you can see this
has started to fill out. So if I can go buy today, it's looking a little bit better. Again, have your reviews, FAQ,
all of those kinds of things. You're probably looking
at this store and thinking this doesn't look like a lot
of other stores on the website. It doesn't look professional
enough, and you're comparing it to some really great brands
with big design teams and big e-commerce
development teams as well. The truth is your website does not need to look perfect to convert. Often the simplest websites
are the highest converting, and Shopify has really built
trust with their basic themes. What is really important, though, is that customers have
faith in the process, so customers have faith in the brand. There is a professional
logo, clear product imagery, clear communication around shipping times. But overall, my advice for you would be to not get too hung up on the
website design as a whole. If your product is right and
your product timing is right, it's going to convert using Facebook ads. So, I hope today's episode
gave you absolutely everything that you need to know to
get started on Shopify. That is all the basic stuff
that you need to know. I'm gonna jump away now. I'm gonna get a designer
and a developer involved, and we're gonna make
this look really schmick. I'm also actually going
to design an advertorial. This advertorial is gonna be part of a more direct response sales page process that is going to increase our conversion. Often, what brands will
do is they'll only create their basic, nicely branded Shopify store, so they're leaving a ton
of money on the table. I want to show you how to do both so you have everything that you need to find e-commerce success. If you liked today's episode, make sure you like and subscribe. Head over to our Facebook group as well if you have any other questions, and yeah, we'll put a link to the
website once it's done. Let us know what you think.
