Complete Google Keyword Planner Tutorial Step-By-Step - Google Ads Keyword Research Tool

what's up everyone welcome to the Surfside PPC youtube channel today I'm gonna be going over the Google Keyword planner so it's gonna be my Google Keyword planner tutorial and I'm making this today on September 30th 2019 so as Google continues to roll out new features they might not be shown in this video but I'm gonna give you everything that's up to date in this video so to get started you're gonna need a Google Ads account if you don't have a Google Ads account you can create one really easily using your Google account and what we're gonna do is you can see here I have a couple of campaigns going and they're really not even getting impressions interactions or anything I just use this account for tutorials so if we come up here to the tools and settings tab and we come down to planning you're gonna see keyword planner right here so that's where we want to get started right in the keyword planner so if we get started here it's gonna show your account right here when you're starting with the keyword planner it's gonna show discover new keywords and get search volume and forecasts any of the search volume forecasts that you've done before any of the plans that you've created will be saved down here any of the plans that you've shared will be shown right here so generally where you get started is right here with discover new keywords so you're gonna click there and you can either start with keywords you can enter up to 10 keywords related to your business and you can also enter a domain to use as a filter and the other option you have here is to include or exclude brand names in results so those are a couple different options for getting started now the other thing you can do is start with a website so you just come right here enter your website here maybe you want to enter a competitor's website to try to find some keywords now the keyword planner is really meant to build Google ads campaigns but it can be used for pay-per-click advertising it can be used to create Microsoft advertising campaigns and it can be used with your search engine optimization efforts as well so if we come over here to start with keywords one of the main questions I always get is if we just come in here and we'll just enter a keyword the main example I'm going to be using today is for beachfront decor calm so you're gonna see me looking up keywords related to this website so we're gonna come over here to the keyword planner and let's just say enter beach decor the one main keyword for my business so we're gonna start with keywords enter beach decor click on get results so the main question I get here is how do we see the actual average monthly searches rather than ranges of data so sometimes when you come here you create your Google Ads account you go to use the keyword planner you're gonna see ranges of data here with average monthly searches it's actually really easy so what you need to do is make sure if we exit the keyword planner right here we're going to come back again and come right to our campaign screen you're gonna need an active campaign running and you can see my campaigns aren't even getting impressions interactions I haven't spent a lot in this account I've really used this just for tutorials so all you need is an active campaign so if you just created a brand new account set up a campaign maybe you want to set up an ad group set your bids to five cents or something or create just no advertisements in your ad groups just make sure you're targeting some keywords in a search campaign and then when you come up here to tools and settings you come to planning and the keyword planner that's gonna allow you to discover new keywords and actually see the search volume when you enter keywords to find data for your website now the other thing you can do is rather than starting with keywords is start with a website so you can just come over here what I can do is just enter my website right here beachfront decor com you can use the entire website or you can use just that page so if I use just that page that's good to find keywords for an individual landing page otherwise if you're looking for kind of a broad range of keywords that you can target with your campaigns you would use the entire site so if we come up here to beachfront decor you can see if we scroll down area rugs bathroom decor bedding so all of these different keywords are gonna come up when I do search with my website so we'll come over here the keyword planner and we're gonna click on get results okay so a few of the things as we get started it's always gonna rank your keywords by relevance when you first make your search so it's gonna show some of the most relevant keywords to your website now my website ranks really well for some bedding keywords specifically related to Beach bedding so you're gonna see things like surf comforter sets surf bedding sets and these are showing the most relevant keywords for my business and then as we scroll down you're see beach themed bedroom some of these different keywords that I rank pretty well for in Google are usually gonna show up by relevance these aren't really my top keywords in terms of search volume but I you get a good amount of search engine traffic from these keywords now one thing to keep in mind is if we scroll over here if you connect your account to the Google search console you can actually see your organic impression share here so I connected my account about a month ago but I'm still not seeing any data here so I'm hoping to see this data soon once I do I'll create a separate tutorial for looking at this data organic impression share an organic average position for all of these different keywords so that can be very helpful to find keywords that have a lot of average monthly searches where maybe your you can improve your organic impression share and your average position to increase search traffic back to your website so if we come over here we enter our website it's gonna come up with the top keywords by relevance and then you can look at keywords by average monthly searches now to look at every little detail of the keyword planner to get started what we can do is if we click up here you can see plan name so we haven't started with a plan yet so we're not able to adjust this at this time now the other thing we can enter is different locations so if we click here you can adjust the different locations to get different search volume for the locations that you're targeting so if I'm targeting Canada Mexico maybe I'm targeting Europe so if you're targeting a bunch of different areas you want to enter them here under location targeting and the same thing if you're just targeting a small area so my beard is targeting Texas or Dallas or something like that you can just enter that as your location and get search volume specific to those locations so we're gonna click on cancel here language you can adjust your language targeting here so if your customers speak multiple languages you can come here and enter the different languages here as well now search networks I always keep this as Google but you do have the option of Google and search partners Google has a lot of different search partners so a lot of websites run the Google search engine on their website if someone does go to a separate website and they type in a keyword like beachtek or serve comforter sets and they're running the Google search engine my ads might actually show on those websites I generally just keep this to Google but you can always look at the data for search partners as well there's really no downside to it now one of the main things you're going to see here is search volume so you can see for this specifically search volume kind of drops to the lowest in January and October it's pretty low here and then it usually raises from June to August with November being a high month as well so you can see there's some seasonality here and if we come here and you can see last 12 months we can click right here and let's just go all available all available will take us all the way back to September 2015 it's going to go all the way to August 2019 all you over time you can see it continues to grow over time so that's always good when you're targeting a specific industry that your search volume is growing and you can see there's some peaks here so November it's really peaked and you can see it's pretty consistent so November is big right and this month November is big and this year so you can see kind of how often people are searching your keywords and the more keywords you type in here the more data you're gonna be able to see I usually just use the last 12 months but you can use last month if you're looking for data specific to next month you can do that as well and just use the month from the previous year so that's pretty much what you can do up at the top here kind of adjust some of these different targeting settings and your forecast settings to get a little bit more information now if we stay at the top here you can see we're using our website beachfront decor calm we can just download keyword ideas so you would click on download it's just gonna prepare a report download it directly to our computer so you can get all this data in one report it's gonna have the keywords the average monthly searches competition ad impression share so if you are targeting these keywords in Google Ads it'll show that as well top of page bid the top of page bid on the low range so generally with advertisers that have a really good quality score for their keywords they're bidding a little bit less and still getting that top spot in the search results so you can see some of the top advertisers are bidding anywhere from 50 cents to 60 cents for this keyword and you can see that as you come down here and then on the high range at the top of page bid so some advertisers might be bidding a dollar 50 or more for this one over $2 so you're gonna see this for all the different keywords that you're targeting ideally what you can do as you build your google ads campaigns is continue to optimize for all these different keywords so that you can bid as low as possible because an advertiser that can bid about a third of what another advertiser is bidding it's gonna be able to drive more clicks and ultimately more sales at a lower cost and see when we downloaded keyword ideas it came right here to the bottom if you open it up it's gonna be a CSV file that looks just like this data right here we'll just get rid of this for right now now the other thing we can do is if we scroll down that there's filters here so if we click on add you can do exclude adult ideas you can do a couple of these different things up here for recent filters now keyword text is when I use a lot so let's just say for example I want to view the top keywords by average monthly searches so for my website it's showing keyword ideas like TV stand barstools Christmas tree so my websites not really gonna rank for these keywords because it's really just based around beach decor coastal decor nautical decor those types of keywords so what I can do here is I can add a filter and I can say keyword text contains and you can also do does not contain but for this example I'm gonna do contains and what I can do under value here is do beach and I can just click on apply it's only gonna show me keywords that include the word beach in them I could do beach comma coastal comma nautical so if I click on apply here it's gonna give me really the top keywords for my website based on all the data they have about my website so you can see here for keyword ideas beach decor beach painting nautical decor and now you can see coastal bedding so I've used that in a tutorial before you can see it's in my account get some different data on the keywords that you're actually bidding on if we keep scrolling down here you can see all these different keywords and they're really gonna be related to my website you can also show keyword by relevance you can rank by competition you can rank by bid ranges here as well now if we come up here and we close this filter panel and we click on columns right here so if we click on columns and modify columns it'll give us a few different things that we can look at so average monthly searches competition we pretty much have everything here you could also do competition the indexed value so how competitive these keywords are in organic search results organic impression share so you do need to connect your Google search console account and you can just look at a few of these things you can look at everything if you want and just click on apply and get all that different information for these different keywords here the other thing we can do is look at average monthly searches for specific keywords so you can see from September 2018 to August 19th for the keyword beachtek or this is how keyword volume has gone over the past year so you can look at this for individual keywords and it can be helpful to see some seasonality with different keywords so if I look at coastal lighting you're gonna see there's certain months that are a little bit higher than others you really see this with things like Christmas so it's if I can find a Christmas keyword okay so coastal Christmas decorations the average monthly searches is 1600 but if we look here it's really just mostly right here and this is in November so it's kind of being blocked by the graph but this is November right here so September October November December so there's a lot of people searching for Christmas decor for their Beach home in November so you can kind of get some different ideas for that and when you should optimize your website and really improve the content on your website for these different keywords or make sure that you're targeting them in your Google Ads campaigns now we're gonna come back over here and what I'm gonna do is I'm gonna exit out of this one and we're gonna come over to discover new keywords again and this time we're gonna start with keywords so what I can do is just enter some of the top keywords for my business so beach decor coastal decor okay so I enter ten keywords here and once you do it's gonna say you entered the limit of ten keywords if you want historical statistics for existing keywords you can just click right here on get metrics but what you can see as I entered beach decor coastal decor nautical decor beach furniture so some of these different top keywords for my business and you can continue to enter more keywords and do different searches over the course of time now if I come here I can exclude brand names and results I can enter my domain name here usually I won't do that so I will exclude brand name sometimes I'll do that for this example and what we can do is just click on get results okay so you can see with these different keywords that I entered right here it really peaks in July so you can see July has the most search volume by far and it's really over double of what we get in January so July is really huge it's a big month for my website and it's really what I want to try to optimize my content the best for to get as much traffic as possible in that month and when you're running advertisements if you have more search volume you can generally get lower cost per clicks just because there's more people searching and there's more overall ad inventory for all of your different keywords so I can broaden my search here too so you can see they're gonna give me some different keywords here but these aren't really related to beach homes these are just really broad keywords but something I can do is just Beach bedroom furniture Beach outdoor rugs Beach outdoor furniture so some different things where I can kind of find keywords for my business you can see by just entering these ten keywords here it's giving me almost 5,000 keyword ideas and it's showing 4300 of them a little bit over 4300 so it's gonna give me a lot of different examples and it's gonna start with keywords by relevance I can look at average monthly searches and see what the top keywords are now you might find something like beach chairs here so that's something that can give me an idea for a really popular keyword that I can try to optimize for specifically you can see here in the summer so if I come over here you can see this is August July June May so if I make sure I optimize for this keyword I can probably sell a lot of beach chairs for my website especially in the summer months so that's something I can work on in these winter months and I can start creating some good landing pages for these different keywords as well see if you're always gonna find some new keywords by using the keyword planner and you're getting all this data directly from Google now quickly coming back over to filters again here so some of the different things you can do so average monthly searches let's just say I want my average monthly searches to be greater than or equal to 500 so this will limit some of these keywords that only have 10 20 30 monthly searches so it's gonna lower the amount of keywords that are showing up so you can see now it's just showing 201 keywords so this can give me some really good examples of some of the keywords I can really optimize for when I'm creating content on my website the keywords that people are searching the most so if we come back over here to filter again we can also add multiple filters so you can do exclude adult ideas average when these searches are greater than or equal to 500 I can add another filter here and do competition ad impression share top of page bid so let's just get rid of this one for now we'll get rid of this filter so let's add another filter and if we click here on add filter and we go to the top of page bid and let's just say we want to do is less than or equal to and let's say 50 Cent's we're really trying to find keywords that are gonna be a lot less so we don't have to spend a lot of money and you can see here it's gonna give us some different ideas so this one's 28 cents 45 cents 49 cents and you can also do the higher range as well so we can do ad filter and let's just say the high range is less than or equal to and we'll say for this one we'll do 1 dollar and 10 cents so we're really finding keywords that have lower bid ranges so we can drive more traffic back to our website and hopefully drive more sales that way so sometimes lowering your cost-per-click and finding some of these keywords where advertisers aren't bidding as high on might help you drive more sales however one thing to keep in mind is higher bids generally means that advertisers are seeing value from those keywords so if we get rid of this type of page bid low range and let's just say we do the higher range here and let's just say it has to be greater than or equal to a dollar 50 and we click on apply then that's gonna kind of show that some of these different keywords here are key words that advertisers are willing to bid a little bit higher on so advertisers are bidding higher on keywords like nautical rugs beach furniture coastal lamps because they're seeing value in return as they drive traffic to their website for these keywords so just another thing to keep in mind as you're adding filters here I love using filters I specifically use keyword text a lot you can use competition you can look at your organic impression share so one thing you might want to do is find the top keywords for your business by average monthly searches and then do something where your organic impression chair is under 10 percent so that it will give you some ideas for some of the different content that you can create on your website to help drive more traffic to your website in the coming years as you keep optimizing so let's come up here again we'll click on the X now the other thing I want to go through now is grouped ideas so one thing you can do is first click over here and you can hide the chart or show the chart so if you don't see the chart just click on this little arrow over here to hide it or show it but if we come over here to grouped ideas it's gonna set up ad groups based on the keywords that we entered so this could be very useful when you're building campaigns or if you're creating content it's gonna help you show a lot of different keywords that Google groups together so if I come over here and I click on something like coastal throw and we click here to expand this it's gonna show coastal throw pillows coastal living throw pillows throw pillow covers and you're gonna see these average monthly searches here now one thing you might see is something like coastal throw rugs and this example it's really not going to be related to pillows so you have to keep in mind if you're using these to build ad groups for your campaign it's not always going to be perfect so you want to make sure you come in here and you get all these different keywords you're not just building a campaign by adding all these to your plan so I love using grouped ideas specifically for content because if we come over here to anchor bathroom it'll give me some ideas okay there's 880 people searching keywords related to anchor bathroom decor 320 related to sets accessories is 70 and I can use all these different keywords and I can create a page something like anchor bathroom decor ideas maybe I do 100 anchor bathroom decorations and ideas and then I can put together all these different types of products so accessories wall decor bathroom sets so anything that goes into a bathroom with an anchor on it maybe it's a shower curtain I can do that as well so that's gonna help me build content for my website that's really where I like to use groups now you can also use them to build campaigns but generally what I like to do when I'm building campaigns is I'll come over here to keyword ideas and we can scroll down a little bit you're gonna see some of these different keywords that I provided so let's just say we start with Beach bedding so what we can do is click right here we have one selected we're gonna add it to our plan so we're gonna add to plan adding to a new ad group and what we're gonna do is we're gonna name it Beach bedding so we'll click on create and what you can do next is set up the actual match type for the keyword generally what I'll do here is I'll use phrase or exact match because I don't use broad match keywords I you i will use broad match modifier keywords where you put a plus sign in front of each of these individual keywords as you're targeting them in Google Ads I have a couple videos on my channel about different keyword match types and best practices but basically what I recommend is for broad match modifier keywords are gonna really broaden out your campaign a bit whereas exact match keyword is gonna make sure that your campaign is really targeted to who you want to reach so if we just use exact match here we're gonna have this one keyword selected and we're gonna add it and click on add keywords so now you can see over here an account status it's gonna show in plan and if we scroll to the top you're gonna see plan name up here so it's gonna give us the current date current time so it's gonna say plan from the date that we're doing it so what I can do is just rename this to beachfront to Corps search campaign and we'll click on save okay so now we have our plan saved we have this one keyword in here and let's say we want to target beach decor so we'll do the same thing beach tack or add to plan adding two we're gonna create a new ad group and just do beach decor so we're gonna create exact match we're gonna add this keyword here so now let's say I'm doing coastal decor maybe I want to keep that together with beach to course since it's such a similar keyword a lot of the things people are looking for with it so coastal decor is gonna be related to beach decor so we'll take this keyword right here coastal decor add it to our plan adding to beach decor and click on add keywords so if we want to continue to build out this plan let's just say one thing we want to do is focus on bedding for the time being we can come into ad filter will do keyword text contains and will do bedding and click on apply so now you're gonna see some different keywords coastal bedding Beach the embedding coastal bedding sets so let's just say we want to take these top keywords right here okay so we'll enter all these different keywords we have coastal bedding up here so we have five keywords selected maybe we want to separate out nautical bedding Queen we have coastal bedding in a bag we could target this in this ad group or the way I really think about building ad groups is what's the best landing page on my website to drive this traffic to so if I can say okay anything related to beach themed bedding coastal bedding sets I can drive that all to the same landing page because people are really looking for the same types of products so if I take those keywords right here I add it to beach bedding exact match add keywords so that's one thing that I can do is just building a groups and making sure that I'm using related keywords and for me I really focus on landing pages so as you're building these different keywords focus on landing pages that's kind of my advice in the way that I kind of go about it so if we keep scrolling down and we look at some of these different keywords we can do things like king size beach bedding Beach bedding King now one thing you might want to do is if you take these keywords you might just want to add it to a brand new ad group and then send them to a page that only features king size bedding sets so that's gonna help you achieve the best possible quality scores because Google's gonna look at okay this advertisers targeting keywords related to king sized beach bedding sets they're sending people specifically to a king sized beach bedding sets page and your advertisements can match these keywords as well so if I do king sized beach bedding and we click on create' here so we're gonna create a new ad group exact match click on add keywords so this is just a great way to really build out your different ad groups and you can do the same thing with twin with Queen and making sure that you're driving people to the best landing pages so let's come over here we're gonna get rid of this text for now bedding so we'll get rid of it and let's scroll down let's say we want to do nautical decor in its own ad group we'll add it to our plan we'll add it will create a new ad group now there's really no limit here as you're creating ad groups again my rule of thumb is just focus on landing pages if you have a good landing page for nautical decor then what you want to do is come here enter a nautical decor create and we're gonna use exact match keywords click on add keywords coastal furniture so maybe you want to click on coastal furniture see if we can find other furniture related keywords so you can keep scrolling down okay so we have beach furniture right here so we'll click on that we'll keep going down a little bit more and now we have beach house furniture right here so we'll take this keyword and we'll add it to a new ad group and we'll do beach furniture click on create we're using exact match keywords and we can click on add keywords so now if we see something here like Beach home decor it's not in our plan yet but we know we already have an ad group here for beach decor take it add the exact match keywords click on add so all these different things that you can do so now we come here to nautical light fixtures nautical lighting so I'll take these two keywords now something like beach chandelier well it's very similar to nautical lighting it's something that I would separate out into its own ad group so you can again send people to the best landing pages and create the most relevant ads so I've gone over quality score and a drank a lot in my different videos and the best way to achieve the best quality scores is to make sure you have really organized campaigns and you do that by adding all these different ad groups and sending people to the best landing pages with the most relevant advertisements possible so we'll click on create new ad group here so we'll just do nautical click on create' and we can click on add keywords so hopefully this kind of gives you the drift of different ways to keep building your campaigns now the other thing we can do is if we come to the top here and let's just say we want to come up here and change our searches around a little bit we can come here get rid of all these keywords and rather than using keywords here we'll use our website so we'll come over to our website and we'll just enter beachfront decor comm again use our entire website so beach run to court comm click on get results so it's showing my average monthly searches right now we're gonna click on keyword by relevance and you're gonna see things like surf betting sets so what I can do is click here add these to their own ad groups so surfboard so I can add these three to their own ad group so we'll click on just create a new one so you want to continue to do this for all your landing pages the more you can build out a campaign and the more you can target the better results you're ultimately gonna see so we're gonna add this to our plan click on add keywords here now to give you some different examples let's come over here and let's scroll down and let's just say coastal coffee table so if I click on this page right here so you can see beach coffee tables coastal coffee tables if I scroll down just a bunch of different coastal and beach themed coffee tables for sale so we can take this link up at the top we're gonna copy it we're gonna come back over to keyword ideas we can take this and we can enter this page and just use only this page and click on get results so for this when I do keyword by relevance it's actually giving me the top keywords by average monthly searches for the most part it's not ranked perfectly in this way so this is where you want to use filters so we're gonna add a filter make sure keyword context contains beach or coastal and we'll click on apply so if you see here it's still showing cure by relevance and there's a lot of keywords in here that aren't exactly related to coffee table so we have this one right here but coastal decor beach furniture coastal dining room sets I don't want to target all these keywords in the same ad group so this is where when we come in here to keyword text what we can do is under beach is do beach coffee table and coastal coffee table and we can click on apply so now you're gonna see coastal coffee table beach coffee table Beach style Beachwood beach house so maybe I want to send all of this traffic to that one anning page otherwise if you have good landing pages on your website so maybe you have a page specific to white coffee tables with a with a beach theme with a coastal theme maybe everyone's specific to round coastal coffee tables otherwise what you can do is target a lot of these different keywords we'll just take all of them coastal style white Beach coastal coffee table set so maybe I come down here to rustic coastal coffee table so now we have 13 keywords selected you can keep coming down here and select some of these different keywords it's giving me a total of 28 keywords so I can add it's my plan we're gonna add it to a new ad group and we'll just do coastal beach coffee tables exact match now the reason why I showed you this is there's two things you can really get out of this you can make sure you're grouping keywords together for the landing pages where you're sending traffic so if I'm sending traffic to this landing page then I can make sure that I'm using the best possible keywords for this landing page the other thing is this is helpful for search engine optimization because I type in this page and Google saying here are the 28 keywords that we think are the most relevant for this page so you can find a lot of keywords for the pages that you're already ranking for by using the keyword planner and then you can also come up here to the top and if you click on page you can use keywords and enter things like beach coffee table coastal coffee table and find some of the most relevant keywords and you might find 50 different keywords that can be really relevant to your page so you know what people are looking for when they do type in something like Beach coffee tables so it's not about stuffing these keywords into this page it's about saying okay here's our round coffee table so here's a round one here's our white coffee tables here's our wood coffee tables here's our marbled coffee tables and you can do it all with beach-themed style or just apply it to your website whatever your industry is just making sure that you're reaching people as they're typing in the keywords that are really relevant to your business and it's gonna help you create not only really great content but really great landing pages because you're gonna know what people are typing in the most so we can come back over here to keyword ideas add these to our plan and click on add keywords so this is essentially how you start building plans you can see we have all these keywords in our plan here and what you want to do is just make sure you focused on these keywords with a lot of average monthly searches so then the other thing you can do just to make sure you're targeting all the best keywords for your website is we'll just come over here we'll use keywords again now if you are using a website right here you're not gonna be able to use grouped ideas with a website you can only use them with keywords so you just want to start with keywords here let's just say we enter beach decor and we'll just do close to the core we'll keep it simple right now we're not gonna enter a domain to use our filter and we'll click on get results so you're gonna see keyword ideas again we can come here to grouped ideas and we can scroll down okay so if you see something like this this means that we still have our filter here so we just have to get rid of our filter and now it will give us all the different groups by relevance so we can make sure we're targeting things like coastal Christmas decorations so we can come here click on all these different things here and we can click on all these keywords we'll add it to our plan we can just add it so this one it's already going to build this ad group name for us so we're creating a new ad group and what we can do is to click here we'll do exact match again and click on add keywords so we're really targeting the best possible keywords for our business and you can go through all these different groups you can go through all these different keyword ideas it's gonna give you a ton of ideas for creating content creating the landing pages that are gonna help you drive more traffic back to your business and drive more sales so now we want to do we just built our plan so we can come over here to plan overview the whole point of using the keyword planner is to actually build your Google Ads campaigns so I use it for search engine optimization I use it for Google Ads campaigns but if you can see right here so it's September 30th so it's giving me some ideas for next month October 1st to 31st and saying search Network Google language it's using all languages I can come here and enter English but I'll just keep it as all languages we have our plan name that we created locations as United States you can change all these things up here and it will change your plan down here so what it's telling us is if we click right here you're gonna see our plan can get 2.4 thousand clicks for 3.1 thousand dollars and a three dollar max cost per click so if I come over here and we keep coming down here we can adjust our cost per click here let's just say I want to set my cost per click - 78 cents so now what its gonna show me is if with a daily budget of $39 my total monthly costs will be nine hundred $60 a projected click-through rate of 6.7% so generally your click-through rates gonna be higher if you do create organized ad groups because Google's assuming that you're gonna spend people to the best landing pages with the best possible ads our average position here will be 2.2 our average cost-per-click will be 51 cents and then I'm gonna see it will drive almost 2,000 clicks here and what we can do is add conversion metrics so let's just say the conversion rate on my website is 4% and let's say the value per conversion on my website is $50 we'll just use these as an example and click on save so now what its gonna show is next month if I have a budget of almost a thousand dollars let's just say it's a thousand and showing 960 here so we can drive almost 2,000 clicks to our website our return on adspend will be about three hundred ninety percent so three point nine would indicate three hundred ninety percent so we spend 1.9 thousand dollars we would return three point eight thousand dollars and you would take the difference would actually be your positive return on adspend now our average cost per acquisition will be thirteen dollars and our conversions would be seventy-six dollars so if we come over here you're gonna see average cost per click average position so that's all based on the conversion data that we entered so if you change your conversion rate or value here so let's just say my conversion rate is down to three percent we click on save so you're see our return on adspend goes down to three and you can see our conversion value is two point nine thousand dollars so this is going to give you a good idea of whether or not you can create an advertising campaign that's gonna drive you a positive value so if you know for example that your value per conversion on your website let's just say it's twenty five dollars and let's say your conversion rate is two point seven five percent and you can find this data using your Google Analytics account so what we can do is we're gonna come over here we're gonna click on save and now it's going to show us how many conversions we can get for our plan with our max cost per click of seventy eight cents so it's still showing a positive return on adspend but what you might have to do is either come back over here two keyword ideas and continue to build out your plan so if you're not seeing a good return on adspend you want to find more keywords so any keywords possible that are gonna help your advertising campaign drive more conversions and more conversion value and then you can also try on your website to increase your value per conversion if you can sell products that are gonna drive higher conversion values if you can increase your conversion rate so all of these things go into creating a successful Google Ads campaign now what we can do is let's just say I want to set my max cost per click to 60 sets so it's gonna bring my cost down for next month my daily budget will be 27 dollars my cost will be $650 and now my return on adspend goes up a little bit even though I'm spending less it will increase my return on adspend so hopefully I can create a profitable campaign now we keep scrolling down you're gonna see our forecast over the next year we're gonna see how our forecast will change over the entire year and it's gonna give us a week-by-week forecast here now under keywords it's gonna show you the top keywords and so for this one it's gonna be a nautical decor coastal decor so these are going to be the top keywords that we're spending money on that we're getting clicks impressions and cost on if we click here you can kind of adjust some of these different things click-through rate impressions average cost per click you can sort by low to high and then if we keep scrolling down you can see devices you can see locations so for mine 19% will be my in Florida that's gonna be my top state in terms of cost here so devices you're gonna see cost is gonna be mostly mobile phone and then it's gonna be kind of split between tablets and computers clicks same exact thing and impressions will really be mostly mobile phones so showing you the importance of having a really good mobile website now if we come over here to add groups we can actually break it down by our different ad groups so we can even kind of change this a little bit further so let's just say we know okay beach furniture is gonna drive us a higher return on adspend so rather than doing a 60 cent cost per click across the board we can come over here and we'll change the beach furniture to $1 and we'll click on save so now we scroll down it's gonna change our data a little bit we're gonna get more clicks related to beach furniture and if we also come over here you can start adding some different keywords as you continue to build your plan and get even more information so ideally what you want to do is build out way more than 9 ad groups I don't want to sit here for the entire video and you can see something here like surf betting says showing nothing at all so this might just be a case where we have to set our max CPC a little bit higher otherwise it might just be that there's not enough search volume for this keyword so it's really not gonna drive a whole lot for a business you're gonna see things like king-size Beach bedding you might find even if you have zero zero zero here for something like surf bedding sets you're still gonna get some data from your campaign so don't just think this is gonna be an exact match of what's gonna happen for your campaign now we can also come over here to keywords and we can break it down by just individual keywords so if we click on clicks here it's gonna show our top keyword is any coastal furniture then nautical decor then beach decor that coastal decor these are gonna be our top keywords and you can adjust these max costs per clicks here so if you see something that's a little low or a little high you can change these and then as you change them it's gonna change them in your plan so now once you have all of this set you can use negative keywords or look at a historical metric so if I want to come to negative keywords I can add some of them to my campaign if I have a keyword list I can make sure I add them to my campaign as well I do have videos on my channel related to negative keywords for some best practices so I'll put any of the videos I reference in this one in the description for this one so you can see a lot of different information if you're confused about anything now historical metrics we can look here and just look at historical metrics for our different keywords see again it Peaks in July and then kind of goes down so October is not a huge month for beachfront decor it really goes higher in the summer months in March it's high as well so as people are going to their beach houses they're really trying to find decorations and furniture to improve it as they're gonna be there the most which is generally going to be in the summer so now what we can do is we can either download this plan directly to our computer and if we click over here we can edit sharing we can share this plan with other people we can copy this plan we can remove this plan and then what I like to do is build my entire plan through the Google Keyword planner so one thing I'm going to do is create a separate video tutorial showing you how to do this and creating a campaign by just using the keyword planner to make sure you can find the top keywords for your business for this one I really wanted to go over all the different features in the keyword planner and all the different things you can do so let's click on create campaign here and we'll name our campaign will say beach front decor search campaign average daily budget so it's gonna give us our recommended daily budget you can set a custom one here I'll just use the recommended one we'll click on save okay so now it's gonna say my search campaign was created I have some data for how it's supposed to perform in October again this is not gonna be perfect the more data you have in your account the better the forecast data they're gonna give you will be but if we click on view campaign here the next thing we're gonna have to do is set up advertisements so we can come in here to our ad groups so we're in our campaign so let's just come back over here to all campaigns real quick you're gonna see any of your campaigns we have our beach run two core search campaign we can click on it it's gonna show our map CPC you can see for beach furniture it was increased here so what we can do is we'll click on beach bedding it's gonna show the different keywords that we're bidding on and then we can come over here and click on ads and extensions and now what you would need to do next is create advertisements so what you really want to do is it's gonna show here text add text add responsive search add so I would recommend getting started with responsive search ads create one in each ad group and then create an expanded text ad in your hand grips as well so for this one what I would do is actually we'll come back over real quick so since I have my coastal and beach coffee tables page already open here what I can do is just use this example so we come over here we go to ads and extensions and you can see text ads so for this one what it's gonna do is create a new text ad previously we really referred to as expanded text that so it gives you an option for three different headlines two descriptions a display path and then what we can do is we'll click on cancel here so you'd want to create one of those first and then come to a responsive search ad so create both of these to get started now it's gonna say display URL so what I can do is something like coastal and then here we'll do coffee tables okay and then headline what you would want to do is since I'm targeting some of these key words here Beach coffee-table coastal coffee table what I generally do is just get started here with some of the main keywords that I'm targeting so coastal coffee tables coffee tables and this is really how you'd want to build your advertisements so I'll take this URL here so we'll set that as our final URL you want to make sure you're targeting the best landing pages again that's kind of really what I focus on the most is making sure you're driving people to pages that are really gonna be relevant for what they're searching for now you can always come in here to some of these different headlines and do something like coastal style coffee tables we can do beachfront decor maybe you have a deal on your website for free shipping over fifty dollars okay so I'll do like coffee tables for beach homes okay so you can use some of these different keywords to make sure that you're kind of giving people a lot of different things that they can see as they're searching your keywords so you can see it's gonna show some of these different advertising examples over here my thing is pour here because you want to make sure you're using different keywords and your headlines you want to create some really unique headlines here so maybe you want to do rustic themed Beach tables so you can do something like that maybe want to do is beachy coffee tables for sale so try to create some things that are a little bit unique that also includes your keywords here so things that are gonna stand out a little bit mine are gonna continue to be poor until I add it's gonna say popular keywords in my headlines and make my descriptions more unique so you'd want to enter your descriptions here click on save advertisement and continue to do that for your entire campaign now one of the biggest difficulties with Google Ads is creating your campaigns so this is why it's a little bit more difficult as you create more ad groups you're gonna have to create more advertisements make sure you're sending people to the best possible landing pages but really it all starts in the keyword planner so come to tools and settings go to planning go to keyword planner so we can come to our plans here and you can see we have our plan right here so this one's implemented if you still have it saved as a draft here you can open it and continue to work on a little bit more but it all starts here in the keyword planner whether you're doing research for search engine optimization research for your pay-per-click advertising campaigns or just you're trying to create your Google Ads campaign directly in the keyword planner it's a really great way to make sure that you're driving people to the best pages on your website you're finding the keywords that Google things are really relevant to your website and you can also just find ideas for some different content that you create so as you enter your website you enter different keywords you can find a lot of different examples of the things that people are typing in to help you optimize your website optimize your content and optimize your Google ads campaigns and really the best practice is what I showed you is making sure you're grouping keywords together in different ad groups and making sure that people are gonna see the best possible advertisements based on the keywords that they're typing in so when someone types in something like coastal dining tables you're not just sending them to a page with coastal furniture you want to make sure people are seeing exactly what they typed in and even breaking it down like I did with bedding where you have king-size bedding sets and you can kind of look at different things like surf bedding sets maybe I have something with starfish bedding sets so all these different things to make sure you're really sending people to pages based on what they're searching for that's the ultimate goal with Google Ads so many people are searching so many different keywords and you want to drive people to the best landing pages show them the best possible advertisements that's gonna set you apart from other advertisers so if you have any questions about this please leave them in the comments section again if you're just seeing ranges of data in your Google Keyword planner you want to make sure you create a campaign so that you can start seeing some of that full data but you can still use the ranges of data it's still helpful you're still gonna be able to see search volume and some of the top keywords so it's not the end of the world thank you for watching my video today and make sure you subscribe to the Surfside PPC youtube channel

Channel: Surfside PPC

Views: 70,822

Keywords: keyword planner, google keyword planner, google ads keyword planner, google adwords keyword planner, keyword research, google keyword tool, google keyword research tool, google adwords keyword research, google adwords keyword tool, google ads keyword tool, google keyword planner 2019, google keyword planner tutorial, keyword planner 2019, keyword planner tutorial, keyword planner google adwords, google keyword planner free, google keyword planner tool

Id: 93OmZenCiKw

Length: 44min 10sec (2650 seconds)

Published: Mon Sep 30 2019