Google Ads For Beginners Guide 2021 [Full Course]

hey everyone jason here digital marketing consultant and in this google ads course we are going to go a to z and everything in between to setting up your first google ads ppc campaign so time stamps below of course because this is a long one chapters on the side and if you don't need all of the introduction information on how to figure out what your ad copy should be you've already done your keyword research you know exactly what you're going to be offering then go ahead and jump to this time stamp where we dive straight into the google ads interface now to kick things off we need to talk about what on earth you should be offering with your google ads and so depending upon whether you are a services based business or you are in e-commerce based business this is going to drive ultimately what your offer is going to be obviously but what's most important no matter what type of business you are is you focus on buyers we don't want anyone who is still shopping around we don't want tire kickers because with google ads unlike other platforms we can specifically target people who are ready to buy right now not next week or next month right so we don't want to pay for those clicks and i'll show you how when we get into keyword research so when it comes to what specifically to offer there are really four options that you have so if you're e-commerce then you want to look for either a big high-ticket item or you're going to look for a door buster something that tends to be a lower margin if not a lost leader but it simply gets someone to your site and gets them to add something to the cart and gets that buying process started now if you're a services based business whether you're a local service based business who hopefully is actually able to be open or you are a digital based service base digital service based business all right i'll stop saying that now what you're going to want to do is number one offer some sort of lead magnet and in the form of an audit which i'll go through in a moment or you can offer a free discovery call now most of the time here is where i would talk about some sort of service to get people in the door although depending upon where you are in the world that might not be possible at this time but that is something that you can overcome with a discovery call just at least getting people on the phone and being able to have a consultation with them even if they can't physically come to your location yet so here what we want to do is talk about the only two pages you should ever run traffic to so we already talked about the fact that we need to only drive target people who are ready to buy and then there are only two pages we ever want to pay for traffic to your service based business then we want people to come to a lead capture page we collect their contact information so we can follow up with them if you are an e-commerce based business then go to a specific product page not a category page not a home page you need to be incredibly specific so if you're selling let's say men's watches here and you have some black ones you have some silver ones you have modern ones you have classic ones well what you're going to want to do is tell p is create ads that go specifically to the type of watch that you're advertising so if you're advertising minimalist watch then send people directly to your best selling minimalist watch don't send them to a men's watch product page where then they have to go click through the categories right so we want to be very specific here now when it comes to your landing page if you're trying to collect leads which is the example we'll be going through in this particular tutorial you want to offer something of value in exchange for their contact information now i recommend using something like an audit and this gives you the ability to essentially get them on the phone as a free consultation or you can send them some sort of worksheet or checklist where they can evaluate their situation and figure out from them for themselves what they need to improve upon if you want more ideas on what types of lead magnets you can make to actually collect contact information link in the cards and the description to a lead magnet video that goes through a bunch of ideas now when it comes to your landing page you don't have to do anything super fancy you can see in this example this is what we're going to be using for our campaign all you need is a headline that clearly states what your offer is some sort of graphical representation of the offer even if it's a digital offer or it's just a consultation it's best to have a picture of yourself at the bottom or some customer testimonials if you have some a couple bullet points as to the benefits of why they should be giving you their name and email or name and phone number and then that's it you really want to keep your landing page very simple straight to the point because someone who's hitting your landing page from google ads they are actively looking for what you are offering you're just giving them a little more information to push them over that final hump to provide their contact information so let's go ahead and jump into the campaign structure hopefully you have a good idea of what specifically you're going to be offering with your google ads campaigns so here is a basic graphic that we're going to be using to help us stay organized as we go through building our campaign so the way google ads organizes their ads is very similar to other platforms in fact i would say most ad platforms use google ads as their template so you're going to have a campaign then you're going to have ad groups within that campaign and then inside those ad groups you're going to have your ads and those ads ultimately drive to your landing page or your product specific product page so breaking this down a little more you can have almost unlimited ad groups and unlimited ads obviously we're not going to do that we're going to limit them so you make sure that your budget isn't stretched too thin and there's specific settings that you can control at each level so when it comes to your locations when it comes to your budget and the type of ads that you're going to be running specifically with search and the networks that you can be running your ads on that is all set at the campaign level then when it comes to the ad group level this is going to be where you choose who you're showing your ads to so think of ad groups as audiences and these are going to be specifically your keywords and then of course inside of your ad groups you're going to have ads and this is going to be where you spend the majority of your time after this tutorial because you're going to have to constantly write new ad copy to figure out which one's working the best so you're always going to be improving and writing your ads that's one part of this process that is pretty much never ending and of course all of your ads drive to your specific product page or your lead capture page so now let's go into the keyword targeting specifically how do you tell google when your ads show up now you have a lot of options in the interface when we get into it but you're going to ignore all but one of them with search campaigns you want to use one thing and one thing only and that's good old-fashioned key words we want to be targeting keywords that represent someone who actually wants to purchase a product or service google has audiences that can do remarketing which i'll show you how to do a campaign at the end of this tutorial using remarketing and the power of it but for right now for your first ppc campaign use keywords they are the single most powerful tool and targeting option you have to make sure that you only pay for buyers it's really easy for google to spend your money and as we go through building a campaign you'll see google has a lot of little traps to extract money from you so here we're just going to focus on keywords yes there's other types of targeting as you can see here but we're not going to be using those so going back to our diagram here and we'll go through the campaign settings when we start building our campaign now in the ad groups is where of course we're going to be setting up our keywords and we're going to want to group keywords in each ad group so essentially you're going to make a grouping of keywords and say that's audience number one and then audience number two three and four so eventually what you're going to have is you're going to have anywhere from 20 to 50 keywords if you have a big budget ideally you're going to be closer to the 20 unique keywords mark and then you're going to have three to seven keywords inside of each ad group now you may have seen things in the past or you may have read support from google that's saying yeah just add 100 keywords to one ad group and it'll be fine the algorithm will figure it out well the algorithm will figure it out eventually after you've spent a lot of money so unless you just want to throw money at google we're going to go ahead and make sure that you only choose seven or three to seven unique keywords for your campaign and those three to seven keywords will actually turn into six to fourteen because of something called match types which we'll get to in a second here so what you're going to do is essentially we're going to find small groupings of these three to seven keywords and we're gonna make anywhere from three to five different campaigns of tightly related key words so i think that's enough introduction as to how keywords work in ad groups and needing to be nice and small with your keywords so now let's talk about what keywords should you be using because they're not all created equal and 98 of the keywords you could be going after are probably just useless and you shouldn't be using them at all so ideally you have a good understanding of who your ideal customer is i'll link up in the cards in the description to a video that walks through a data-driven method for crafting a full customer profile but here we're just going to focus on what results they are after so that we can figure out what keywords we should be targeting because after all when someone comes to google and they start typing in that little search box they are looking to answer question or solve a problem so id ideally we want to people who are trying to solve a problem with a paid offer not trying to solve a problem with a how-to article so we definitely want to make sure that we are targeting keywords where someone is looking to solve their problem by purchasing something as opposed to just getting a diy another diy blog post and then just going and fixing it themselves right so we want to make sure that we don't pay for people who just want to fix it themselves and we only pay for the people who actually want to hire someone or purchase a product so i'm giving you this as you go through your own keyword research you want to be asking yourself these questions is this someone who's trying to purchase something to move themselves forward or make their lives easier or are they just trying to fix it themselves or trying to find a solution where they can build it themselves if we're talking about a product so think of it as your ad in the middle and then you have all of these potential customers right so all of these potential customers are somewhere in their process of making a decision whether or not they're going to purchase your product or service and so there are three main stages of this customer journey first there's curiosity and learning like oh maybe i should fix this or maybe i should hire an accountant maybe i should buy some new headphones and then they're shopping around accountants in my area or best headphones for gamers or best gaming mouse or best budget hair dryers or something to that effect and then there's the buying decision where they start typing in the specific maybe they decided they wanted the 500 plus dyson hairdryer which yes it actually does exist so maybe they've decided they want that and they're going to look for it's on sale so they go back to google and they type in dyson you know whatever it's called hair dryer on sale or they look for bookkeeping service in san antonio or in dallas right so those types of searches that's when we want to start our ads to start showing up so as an example let's go through someone who's trying to find a mountain bike right so red means no and green means go right so our green ones would be something like bv pro three mountain bike that is somewhat or mountain bike shop near me so that's someone who we know is trying to buy something whereas mountain biking for beginners or best beginners mountain bikes they're still shopping around they're still trying to figure things out now that doesn't mean those keywords wouldn't be great for content if you have a blog or youtube channel or you're doing something else on social media then you'd want to target those keywords but not when you're paying for them we only want to pay for the green keywords when someone's ready to buy so that's what's really important now the good news is you don't have to go do all your this keyword research yourself based upon these questions you can go ahead and pause here and create four to five groupings of keywords using these keyword formulas so if you are a looking for lead generation your services based business and the location matters then you'd create a ad group that is location plus service location plus profession and then best product or service and you always want to avoid how to keywords do not ever pay for an how-to keyword that is just a giant waste of money so you can go ahead uh timestamps below you can always come back to the slide we're actually when we go through building the campaign you'll see a full-blown example of how you can take these keyword formulas and pretty much apply them to almost any product or service so make sure you come back to this slide to really shortcut the process of doing your keyword research because at the end of the day people aren't exactly all that creative when they're typing in how to buy your product or service so there's not a whole lot of keyword research you actually have to do when it comes to ppc seo yeah that's a whole nother monster but when it comes to google search ads the keyword research is really simple especially when you have a template like this now there's one more thing we need to talk about before we move on to crafting your ads and that is different keyword match type so google allows us to tell them how focused we want our keywords to be so as an example if we go back to our previous example here and we say trail mountain bikes so we'll use that as our example so if we say trail we just type in trail mountain bikes and that's all we that's all we give them then google is going to give us show our ad on any search under the sun remotely related to trail mountain bikes now of course you can see how that's a problem because when we just say trail mountain bikes and even if we say trail mountain bikes for sale well if someone just types in trail mountain bikes or mountain bike trail near me your ad could potentially show up so we don't fully don't want that now broad match is something that kind of narrows it down a little more but what we want to do is use the last two we want to use phrase match and we want to use exact match although exact actually isn't exact anymore but that's okay so i want you to think of broad broad modified phrase and then exact as a funnel and we are forcing google to be more strict as to when our ads are shown and you really want to do this because you want to make sure that you are showing up for as close to that keyword as possible so without getting into specific examples on how each one of those will change only do phrase and only do exact although exact is still kind of like phrase but phrase and exact essentially make sure that all your keywords have to show up in that phrase and you're much more statistically likely to have a buyer than if you just did broad match because you're going to show up for a lot of keywords that are not relevant so as an example here we'll go through later all you have to do to tell google that it should be a phrase or it should be a exact is a phrase match you just put quotation marks and then exact max you put a bracket so you can see with this example you actually have to put in the keyword twice so your three keywords or seven keywords will become six keywords or fourteen keywords and the good news is you will actually be able to see almost the exact keywords that you show up for so as you start running your ads you'll actually be able to go back into the google ads interface and you'll be able to navigate to your campaign and then go keywords search terms and 80 of the exact keywords that your ads show up for will be listed here now it used to be a hundred percent up until i don't know like nine eight or nine months ago depending upon when you're watching this video and then uh google decided to not be as open with the information so you're unfortunately not gonna be able to see every single keyword here anymore but you are gonna have some fun looking at keywords as a quick example we had a hotel and we were doing a valentine's day special and we started analyzing the keywords that we were showing up for around valentine's day for our special and it turned out there were a lot of searches for hotel for mother-in-law so you're going to find some fun things there we definitely didn't do a mother-in-law you know special i think that would have been a little too blatant but you're definitely going to be able to learn some things about your ideal customers that they would never actually tell you so with that let's go on into crafting your ads again timestamps below and if you just want to skip to the ads interface here is the time stamp to do that now after out of everything that we're talking about this is going to be ultimately where you're actually going to spend the most amount of time long term because once you set up your campaign you're going to have to constantly write new ads now there are lots of different types of ads but when it comes to search campaigns you're only going to be running text ads so you don't have to worry about video or graphics or anything of that nature all of those other types of ads even shopping ads those are going to be handled in a separate campaign so we're just going to be doing text based ads so going back to our diagram here we've talked about what the settings you have at your campaign level we just went through keywords which is what you're going to be doing at the ad group level and now we're talking about our ads which you're going to be running three to five max really you're probably just gonna be running two if you're spending less than ten dollars a day two ads if you're spending twenty dollars a day you can try four ads but you don't wanna spread your budget out too much otherwise each ad is going to get like five or six views or impressions and then you're gonna go well i don't know which one's working because it's spread out too much so i i digress getting ahead of myself here so what can you do with your text ads well your text ads you're going to have three separate headlines that may or may not show up we'll get to that in a moment then you have your display url you're going to have a description that arguably doesn't really matter but we'll get to that more then you have two different types of extensions and so you can have call out extensions and you can have site link extensions now the easiest way to go through this is to just fill it in with a quick example here so let's say we're marketing ourselves as a ppc management agency in seattle so our headline might look something like seattle ppc agency honest ppc management first month free now what's important to note is that third headline may or may not show up so when you're writing your ads don't count on that third part showing up just kind of look at it as an extra freebie that may or may not be there and then of course you can see in the small little circles here that just tells you the character limits and what i really like doing for the display part of the url is doing some sort of urgency or anything to get someone to click to convince them to click now now between you and me google seems to be a lot less strict when it comes to what you say with the url path versus what you say in your headline or what you say in your description so if you have anything that might kind of flirt with the terms of service of what's okay on google or they might not want you making a claim or making once you're saying you know free this and free that definitely you can probably get away with doing that in the url i'll have an example a specific example in a moment on what i mean by that if that didn't make any sense so then for the description you're just going to talk about the secondary benefits of your offer hardly anyone reads the description we've done a lot of split testing we've spent hundreds of thousands of dollars on ads over the past year and yeah the descriptions don't seem to really move the needle all that much so just write one or two and leave them for all of your ads focus on your headlines now your call out extensions and your site links these are called ad extensions because they may or may not show up again we'll go through some live examples in a moment but your call out extensions are just small descriptive features or social proof so you can see here we have google partner roi driven uh contract free account ownership so these would be little features of the service or of your product that would be important so if you were an ecom you'd probably say something like free returns 24 7 customer support you know free shipping over little bits of information that let people know it's very easy to do business with you and then for your site links this is where you can actually have a little extra real estate google decides when they show up by the way so you have no control over them when they show up you can just tell google what what they might be and what these do is allow you to have extra real estate and allow people to click through to a specific page on your website again you want to make sure that those specific pages operate like a landing page or a specific product page you definitely don't want to have your home page as one of your site links right so let's go through an example of the four elements you want to look for in other people's ads this is the fastest way to get up and running with your ads i'll link up in the description to our google ads copywriting course if you want to have a leg up on the competition but this is the best way to get started quickly the first thing we want to look for is promise results the second one is the pain points objections and features purchasing terms and then we're going to look for what is the actual offer being made this is very important if you are a services based business because you're going to get a good understanding of whether or not you need a lead magnet or you should be just going straight to consultations or you see a bunch of ads that are running ads straight to buying a service and then you know oh i don't have to do a consultation or maybe i could try a lead magnet to stand out and so you really just want to dissect what is being offered what's being promised and then what are the features and mechanisms of those ads and of course is any social proof woven in so again you can always come back timestamps or pause to see what's been highlighted here that is really all there is to it to figuring out what your ads should be now going back to our ideal customer diagram here on the left hand side we've already gone through what kind of results someone is after with your keywords so here we want to think in terms of roadblocks and what features or terms of service we can talk about to stand out from everyone else because you're probably going to be showing your ad whether you're doing headphones you're an accountant or a lawyer everyone else who's running ads is also selling headphones an accountant and a lawyer and so the way that you can differentiate yourself here is not just saying my headphones are better or we win more cases is talk speaking to specific attributes or thinking about common buying objections that you deal with and include those in your ad something like contract free or free consultation or money back guarantee those could all be objections that someone would have now i'm not saying you have to do that but just think about how do i get someone to click on my service ad or my product ad versus all of the other ones that it's going to be lined up next to and so that's about as complex as ad copywriting needs to be and just to wrap up this section google is very very strict with what they do and do not allow when it comes to copywriting so i use this as example get a three to five row as on facebook ads free facebook proven system you might see ads like this and arguably this is actually technically against the terms of service i'm not racking on the advertiser i'm just saying you might see ads like this that are making bold claims saying things like proven or giving out specific results do not do that in your ads even if you see competitors getting away with it it just means they're getting away with it now this ad could just as easily be suspended next week so just keep that in mind just because you see bold claims being made or not or terms being used like proven or specific results doesn't mean that your ad is going to be approved and most likely the ad that you're seeing is going to get disapproved within a week or two because they are very very strict so when it comes to ad copy don't play around with google because they will just suspend you as opposed to tell you what is actually wrong with your ad so again i'll link up in the description to a full-blown course on how to write google ads for more clicks and of course better cost per conversions so now let's go ahead and go through the account build so go ahead and smash that like button i can't believe i didn't say that before smash that like button if you are still watching or smash that like button if you just skip to this part of the video so now let's go ahead time to build our campaign you know what your offer is going to be you've got your ads you've got your keywords and hopefully you have some ad copy ready to go let's go ahead jump right into this so for our campaign we're going to be doing a search campaign five to twenty dollars a day we're going to start it on thursday or a couple days out and we're going to end it in two weeks we are going to target a specific location i'll get to how to do location targeting properly and then of course our bid strategy is going to be cost per click cost per click even if you don't finish watching this use manual cost per click do not click that enhance button and then we're going to rotate ads evenly three to seven keywords we're going to skip audiences and remarketing for the first campaign and we're going to have two ads per ad group so with that let's go ahead jump on in now as we dive into the google ads interface bear with me here because i'm going to go through two different examples on how to actually get to the campaign settings that you need to get to to properly have control over setting up your campaign so first i'm going to go through if you're starting an account from scratch and then i'm going to go through if you've already set up an account and you might be stuck in the simple ads interface and you need to get over to the advanced or smart mode or whatever the heck they're calling it now so let's assume that you are setting up a campaign from scratch and you've never actually set up an account before so you can just head over to google.com you click on get started click on your account you know sign in with your password and then you'll be taken to this screen now what you need to do is click on switch to expert mode you do not want to go through this interface because google is essentially going to put you in handcuffs and lead you straight down a path that you do not want to go on you want both hands on the steering wheel you don't want any autopilot whatsoever so make sure that you click switch to expert mode so now just in case you already have an account i want to point out that you can get to your billing settings at any time by clicking tools and settings and billings and payments so that is where you can go fix your credit card information all that fun stuff i get a lot of questions on that so here when you are looking at your campaigns if you have this switch view button you need to click on it so you can go to the advanced smart view whatever the heck they're calling it so that your page looks like this and then you can click on new campaign add new campaign now either way either way you went this is the next page that you'll see so if you set up a new campaign here's where you'll be after you click switch to expert mode and if you are switching your views or creating a new campaign from an account that's already set up here's where you want to be so you want to be on this page once you're on this page we're all on the same page right so what we're going to do is we're actually going to create a campaign without any setting without any of their pre-done settings so going back to our diagram here we are at the top we are at the campaign level we're setting up the campaign and all of these settings that we choose now will trickle down to the ads and the ad groups so these settings are very very important and you'll see why you might actually need to set up multiple campaigns because some things you can only control at the campaign level and that might actually change how you decide to advertise so going back to the google ads interface here we're going to go ahead and click on create campaign without audience without goals and then we're going to click on a search campaign because obviously we're doing search if we were doing something like youtube ads or display advertising or shopping ads we could do other other things there's lots of types of ads search is one of the best places to start though so go and click on search it'll ask for your website url you don't actually have to type this in so i'm just going to skip it you i mean you could put fresh edge advertising which is our example or whatever you want but google's just going to use this to give you keyword ideas that stick so you you don't need to type anything in here so we'll go ahead and click on continue so the first thing we want to do of course give our campaign a name now i recommend keeping campaign names really basic unless you're an ocd person and you like labeling things so for us we're just going to call it search fresh edge advertising and the video code for this video example which is f1 so i know if i go back it's a search campaign and it's for f1 so i recommend just saying search and then whatever the offer is to keep things simple or if you're doing locations just put the location in brackets you're good to go all right so for network settings what we want to do is you can go ahead and include search partners i know some people like unchecking this but when you're on a tight if you're on a tight budget just go ahead and leave it checked it's not going to hurt you too much you can always uncheck it later if your campaign just like totally failing but i see this as an advantage for small advertisers like us and then go ahead and make sure you uncheck display network please never put a search and display together they're like apples and oranges you they don't mix don't don't put them together at all always have them separate campaigns so once you've clicked more settings we'll start by with a start and end date now i recommend ending your starting and ending your campaign on a monday if you plan on doing analysis on a monday or tuesday at the beginning of the week or do thursday so you can do your analysis on friday and then go ahead and set it for two weeks out so let's say for some reason we're gonna do this you know october 2021 right so the reason that you want to do a two week time frame is because it ensures that google does not run away with your money because i've read enough comments and horror stories of people forgetting that their ad campaigns were on and google just keeps spinning the money until you tell them to stop and they are not going to give you a refund for those ads it can be very very painful and it's not fun so let's just go ahead and make sure you set a start date and an end date and the great thing about this is you can always increase being you can always make the end date go further right so it's not like you're locked into these two weeks you can always just extend the end date if things are going well so we'll go ahead and do that the next settings url dynamic search and add schedule you can go ahead and skip the ad schedule you'll only want to do if your ad is tied to the hours of that you're open so if you have some sort of store and you're actually able to be open and you only want to run ads while your store is actually open then you'd go ahead and set an ad schedule but for the most part just go ahead and leave that alone and then we want to go to locations so by default it's going to say all countries and territories you pretty much never ever want to do this right you never want to run ads to the entire world i can't think of a single offer or single time you'd ever want to do that with a campaign so instead what we're going to do is we're going to come down to enter another location and click on advanced settings we're going to get this nice little pop-up and we're going to click on location again do not use not again do not use radius targeting when you do you're not going to actually be able to get detailed information on how your targeting options are performing you're just going to get one line item that tells you all the ads and all the impressions and clicks that you got and you're not really going to know which location was working the best so here's how i like to break down campaigns again this has to be done at the campaign level so whatever you do here you're going to have to copy for each new location that you want so here's an example let's say we're international right well you can group three to five countries together and then run ads to those three to five countries ideally i like having each campaign at maximum a country level so if i have three countries i need to target then i'm going to create a campaign for each one of those countries and then inside of this interface right here i'm going to say okay let's say i want to target the us well instead of just saying united states and being done with it right i would say all 50 states and that way as traffic comes in when i go to the locations report i'm going to see state by state new hampshire delaware you know nevada nebraska texas california oregon you're going to be able to see all those individual states only if you paste in those states so if you're a local based and you're doing just one state then you're going to want to do it by big cities maybe neighborhoods or more ideally counties and then if you're very local and you're just looking for people in your county or within a 50-mile radius then you'd go ahead and put in each individual zip code of your local areas that way you can see which zip codes are performing the best and this is especially important if you are in real estate you definitely want to break things down by zip code or neighborhood so for this campaign example i'm going to target all 50 states i'm going to go over here and cheat use my adwords builder of course you can go ahead and do a google search and find whatever list of zip codes neighborhoods or states provinces territories that you need so again copy those and then paste them in and then go ahead and click on search i'll talk more about the excel sheet campaign builder if you're interested when we get to keywords and ads and then i'll go ahead and click on target all and then click on save and so now we're targeting each individual state which means google is going to tell us how each one of those states performs because if i just come in here and clicked on united states then it would be one line item with all of our data and we're not really going to know which state is performing the best now something that's important is you need to click on location options and then click on people regularly in your targeted location unless you're a hotel so you want to make sure that you are targeting people who aren't just interested in the areas that you are targeting but they're physically hopefully living in or currently in the areas that you are targeting obviously there are some instances maybe you're trying to get real estate leads from out of town in which case you'd want to set up a separate campaign for that anyway or maybe you happen to be a hotel right so unless you're one of those two things go ahead and click on people in or regularly in targeted locations so you're getting people physically in the location that you are targeting we're going to go ahead and just leave it at whatever the default language is and then go ahead and skip audiences when we talk about remarketing we'll get to audiences but for now we're just doing keywords so let's go ahead and skip it we'll come down to our budget now i recommend starting anywhere from five dollars a day all the way up to twenty dollars a day and this is just going to depend upon your budget so remember that we're running these ads for at least two weeks so here's the quick math on how much money you could expect to spend based upon whether you're doing five dollars a day ten dollars a day or twenty dollars a day over a 14 day period so just keep that in mind that this is going to be daily it's going to reset every single day it's not a total for the campaign so now let's go to our bidding now for bidding here's where here's where google tries to handcuff you again and lead you down the way you you don't want to go so you we have to pull our control back over and you need to click on this little thing at the bottom that says or select bidding strategy directly not recommended like 9 out of 10 times when they say not recommended something you should do so we'll go ahead and click on not recommended and then we'll go ahead and click on manual cpc here so what this does is we're telling google hey uh we want to control exactly how much we pay every time someone clicks we don't want your robot trying to figure it out will the robots figure it out yes of course the robot will figure it out it will just take twice the at least twice the money if not five times the money because they're just going to keep spending money until they figure out what works where you can shortcut that process and just go straight to manual cpc control your cost both hands on the steering wheel here so manual cpc and of course they have one more trick up their sleeve go ahead and click this box to disable enhanced cpc what enhanced cpc does is google's saying oh okay well you want to control how much you spend per click well that's okay why don't we just every once in a while increase that a little bit when we think you're going to make some more money and or you're going to get a better click or a better lead and of course the answer is no you want an absolute maximum right so let's you can always check this you can always check this later when you know the keyword works so don't spend money before you know what keyword works right okay enough routing on google and how they want to help us with our cost per click let's go to another place where we don't want their help and that's going to be your ad rotation so when you click on ad rotation optimize prefer best performing ads is what's going to be click by default you want to optimize indefinitely because what you're going to be doing is you're going to be coming into your campaigns on a regular basis at least once a week and you're going to be looking at which camp which ads are working and you're going to leave those running and then you're going to turn off the ones that aren't working i'll talk more about exactly how to do this when we get into the experimentation cycle but long story short we want to make sure that google splits the traffic evenly over all of the ads that we have in our ad groups otherwise you're going to come back two weeks later one ad is going to have 100 view a hundred views thinking of youtube one ad is going to have a hundred impressions or clicks and then ad number three and four are only going to have five and you're going to go well how do i know which one's actually working if i'm comparing 100 clicks to 10 clicks and 15 clicks right so you want to make sure they're spread out evenly so that way you know which ad is actually working you're going to learn about your ideal customer and ad copywriting a whole lot faster now there's one final setting before we dive into creating your ad groups and your ads and that is going to be your site extent your extension so you can have site link extensions you can have call extensions location extensions but here we're just going to do call-outs keep it nice and simple so i'll go ahead and click on callouts you can see i have a couple here from another campaign tutorial that we're working on so i'm going to go ahead and click on new callout and here your you have up to 25 characters and i highly recommend having these just be features something like free shipping 24 customer service of free shipping over orders over 50 or something like that i said free shipping twice all right and then in this example we have contact free contract free roi driven facebook ad experts no account minimum and then we're just going to go and click on add callout because we want to have at least five so the more you have google will automatically rotate through them and you'll be able to see which ones show up but you're not really going to know how they impact your ad so i like to keep it a lot definitely less than 10 and keep them nice and focused on what i actually want to show since i can't control which ones show up when or in what odor order or combination so we'll go ahead and click on save here and then you'll be able to see the list of ones that you have highlighted for or selected for this specific campaign so you can see here that we have some that are in other campaigns but not in this one so once you do these once you can go ahead and add them to whatever campaign you want just don't do it at the account level always do it through this interface inside the campaign and this is an example of what it will actually look like so you can see we have description one and then it'll be facebook ad experts contact free free account audit get more leads those will show up as just little phrases at the end of your description so we're going to go ahead and click on save and continue and when we do we're going to get this pop-up that says something effective hey remember how you entered that uh website at the beginning we want to help you find keywords and we're just going to say no that's okay we got it right so always always always skip that so now it's time to create our ad group so our campaign is done so going back to our diagram here our campaigns locked in good to go now it's time to create our ad groups and here we're just going to be pasting in our keywords now i'm going to go through this relatively quickly because it's just a lot of copying and pasting but i'll go through the first one kind of slow so what we're going to do is of course give the ad group a name i'm just zooming in here so it's the same screen that you're looking at i'm just zooming in so it's easier to see so what you want to do is go ahead give your ad group a descriptive name based upon the keywords that you are using for that ad group so this is going to be our service plus location so facebook ads management plus location seattle default bid i recommend just starting at two dollars a day and you'll quickly figure out whether or not that's too much or you need to scale it down because what will happen is as you run ads google will start to tell you how much you have to pay to be on the first page or be at the top of the first page so they're not really going to give you that information until you give them some money so just keep it at two dollars you can always go up and down and we just want to make sure that we're not overspending before we know which keywords are going to actually start working and then of course we can come down to our keyword section so all we're doing is copying and pasting our keywords in here there's no special settings so going back to my campaign builder which you can check out in the description below what this does is it automatically adds the quotations for you and it automatically adds the brackets for you it also has an advanced feature where you can actually export all of your campaign settings and essentially create your ad groups and ads with just a couple of clicks as opposed to copy and paste but here we'll just assume that you're not doing that we'll go ahead and copy our keywords and then paste them into here and they have to be pasted with the quotations and with the brackets right so we need to make sure that we do that so each keyword is going to show up twice so you can see here with our example keywords we have seattle facebook ads management then we have manager campaign manager ad management services and facebook marketing management and you'll see that they're all very very similar and this is what we want to do we want the keywords to be very tightly grouped and we only have one keyword that doesn't have the city name in it see at all right so obviously you change it to whatever your location is whether it's a city state or neighborhood and of course you can experiment with targeting just your state territory or province and then including the name of your state territory or province and not including it so here facebook marketing management i have that there as just open to see how it does compared to including the name of the city that we care about right and then we have a exact match version of each one of those so it's very important do the quotations do the brackets and don't do not just paste in your keywords without those otherwise you're going to do broad match google's just going to burn your money it's it's not going to be pretty right so we'll go ahead and we'll go ahead and click on ad group number two here we'll give our ad group a name set the default bid to two dollars and we'll get to the warnings you'll get it's okay if you get warnings and then of course we paste in our keywords so i'll just go back to my excel sheet copy the keywords paste them in new ad group rename the ad group default bid go to the keywords go to my list of keywords copy and paste new ad group rename the ad group promise we're almost done we're at 4 here set the default bid and then go ahead and copy the keywords paste them in again and now we can save and continue that's all you have to do here i highly recommend if you're going to do more keyword research don't use the tool that shows up here because it's incredibly limited and it's going to give you very broad terms that are not going to be helpful so i highly recommend just following that template so here's a shot of it again and of course you can always pause and use this as a template for creating your own keyword list you want to be very specific with your exact service your exact offer your exact product so let's go ahead and click on save and continue here at the bottom and then we're going to get to the ad so this is going to be where we put in our ads so going back to our diagram we've done the campaign we just finished up the ad groups with all the keywords telling google hey here's where we want our ads to show up uh or how we want our ads to show up and now it's time for the very last step which is your ads so let's go ahead go back to the interface and we actually need to switch back to text ads so what you're looking at here is their new responsive search ads where it just randomly selects different headlines and you don't actually know what's working so we need both hands on the steering wheel let's go ahead and switch back yes we want to switch back i know it's not recommended see it tells you if it's not recommended you should probably do it so you'll go ahead and put the final url at the top this is the url of the web page you want people to go to when they click the ad so this is going to be your landing page or it's going to be your specific product page so that's what we're doing here don't put your normal url or don't put just some random url on your site you want the specific page that you want people to go to right here not just putting your domain like the example so we're going to go back over to my sheet here real quick i'm just going to go ahead and copy my descriptions and my headlines and then paste them in so i'm of course skipping through this process because you know how to copy and paste and something to remember is headline number three is not always going to show up so make sure that however you do your copywriting whatever formulas you're following whether it's ours or somebody else's or you're gaining inspiration from competitors that you treat the headline number three as a bonus and again the display paths are great ways to add some urgency or call out some things in your offer using things like free limited time that might not fly if you put them in your headline and of course you have description lines one and two both a limit of 90 and sometimes in the description the full description doesn't even show up so that's why we just leave the descriptions alone you have advanced url options i'm going to skip that for now so we're going to go ahead and click on done and create next ad and then we're just going to paste in all the information for our next ad right so i won't go through that process again to bore you and then what we're going to do is click on done and once we do it's going to automatically take us to the next ad group so the two ads we made is just for our first ad group so we have a total of four ad groups right so we've only done one of them so we have three left and to save some time i'm just going to copy and paste copy and paste virtually real quick and so now we have our two ads across all four of our ad groups here so zooming all the way out you can see that we went through that process three more times in the remarketing campaign i will show you how to copy and paste the ads so you don't have to go through this process but for your first time around just copy and paste keep it simple make sure that everything is set up correctly and nothing is amiss and we can go and click on save and continue at the bottom here and we are ready to publish our ad now if you've done things correctly and you've ignored those recommendations google's going to try one more time just one more time to let you know that they want to help you and we are just going to say no no we don't need your help so when it says your campaign uh has some issues to fix and there's no exp expected traffic yeah that's okay just ignore it we'll go ahead and click on publish and your ads may not run yes we want to publish what what's going on here i'll tell you since you're still watching google wants you to use broad match so if you went back to your keyword groups and you put in a bunch of broad match keywords then your ads would work or if you like double or triple your bid then you're then it would it would go away but we're both hands on the steering wheel we can always come back and increase things later so we'll go and click on publish despite their warnings and now your campaign is done it's ready to go two thumbs up pat on the back we are done setting up your first campaign so if you're still watching go ahead and hit smash that like button you are an absolute champion because we know from watch time statistics most people do not make it this far i have no idea how they finish their campaigns but they don't make it this far so now what i want to do is talk about how to actually optimize your campaigns once you have started running traffic so we're going to talk about how to make sure that your campaigns improve over time as opposed to we tried this campaign once and then it didn't really work right so we want to make sure that we're constantly improving so this comes down to actually continually writing new ads which is why we actually created that youtube ads copywriting course link in the description if you're on your third or fourth time and you're starting to run out of ideas on how to write good ads because copying your competitors and getting inspiration from your competitors can only take you so far eventually you need to start coming up with your own ideas using proven formulas so link in the description for that so let's go ahead jump back into the interface here and i'm going to go ahead and click on our campaign so i've gone all the way back out our campaign's done we're over let's say we're starting from a fresh slate we're coming back two weeks later and we're saying hey what worked what didn't how can we improve so we're going to go ahead and click on campaigns here and then we're going to want to click on the campaign that we created now obviously it's zero traffic because i'm just doing this in one sitting but we'll we'll just say for argument's sake there's some traffic here right so once i've clicked i'm sorry i clicked too fast so i clicked on campaigns and then i clicked on the campaign that we just made so i clicked on it and when you click on a campaign it automatically takes you to your ad groups right so these are the four ad groups that we set up and obviously there's no data but hopefully after a week or two there's going to be some data here so the way we analyze is very very important because we want to make sure that we focus on the one or two metrics that really matter because there's going to be a lot of information here that doesn't matter right it'll be nice but it's not really going to matter right so we want to 80 20 90 90 10 the analysis process and we're going to do that with columns so i do apologize for the zooming in and out we were trying to make sure that everything could fit on screen so what you want to do is once you're inside your ad group go ahead and click on this columns option and this is going to be able to change where you see clicks impressions ctr costs conversions we want to change these columns because i want to show you the columns that i look at when i'm analyzing our search campaigns in our client search campaigns so we can go and click on columns modify columns there might be some presets here just ignore those as usual we'll click on modify columns so here you're going to be able to decide what columns show up how many times we're going to say columns in the next five minutes who knows and let's go ahead and go to this slide so you can go ahead again timestamps below these are the columns that i like using when i'm looking at search campaign ad groups right so this is what i recommend setting up and of course you can save these which i'll show you in a moment and as we dive in here i want to quickly point out that the bounce metric is only going to show up after you've connected to your google analytics account which i'm not going to be going through right now but just something to keep in mind in the future as you begin to expand your marketing and your tracking so let's just back jump back into the interface here and so if we click down on performance you'll see you'll be able to check and uncheck what you want to show up as a column and then you'll be able to click and drag the order over here so i'll come over here and click on conversions and i'm going to want conversions cost per conversion conversion rate that might by showing already show up by default like it is with this particular account and then we can go ahead and click on attributes and we're going to uncheck ad group type i just uncheck it because i know it's a search campaign and i don't and you're not mixing different ad group types in in the same campaign so it's just wasting space right so and then we're going to go ahead and come down to competitive metrics you want search impression share and search lost is rank and so what search impression share is is it's a percentage that essentially tells you what is the potential reach of your ad group based upon your settings and so we'll get into too much of that you're just going to want to have that and then search lost rank is this is going to tell you the percentage of time you didn't get to run your ad because google didn't like it right so this is actually one of the more advanced metrics you'll start to look at as you begin to improve your ads but the first really month or two you're not really going to have to worry about it but you just want it there because it's going to be important after your first couple weeks of running traffic and then we can go and click on apply you'll see right above apply you can save your column set and i highly recommend doing that just give it some name like search ad groups or something and that way once you've saved it you're going to be able to easily pull it up with every single new search campaign that you create i'm just going to go ahead and click apply and now we're back at the add group level looking at all of our new columns so even though we added some in columns like impression share and search rank lost you're going to worry about that starting probably week number four and five so you're just set up for success down the road but rewind to right now is in the first or second week of your campaign the only two things you should be looking at is your click-through rate and your average cost per click so click through rate is the golden metric google is looking at as whether or not your ad is cool or it stinks so the higher your click-through rate the better it essentially that is the more the higher percentage of people who see your ad are clicking that means more people are clicking and google is not going to charge you as much money it's really cool the better your ads do the less you ultimately have to pay per click so if you have a really bad click-through rate on an ad group here what you're going to want to do is click through and see why it is the why is it bad right so we just want to know we want to give more money to good click-through rates and take away money from bad click-through rates and that's pretty much it and the average cost per click is something that you want to keep in mind for yourself so the ctr that's for google google cares about the ctr we care about the cost per click so you see why we're only looking at these two so as an example if we went into a campaign and we see there's a ctr of something crazy like 10 right it's like oh this is awesome 10 you know 10 out of 100 people are clicking on my ad but it costs you 20 per click well you're probably not going to want to do that even though the cost per click is really good so that's how you balance the two you want to make sure that even if it's a great cost per click you're not paying so much for those clicks that it's going to essentially suck up all of your budget or or bankrupt your your budget and speaking of budget hogs that is the number one thing you want to look for when you're first analyzing your campaign so i'm going to click on overview here and then i'm going to come back over to our diagram so we have the campaign level the ad group level and the ads now essentially what we're doing is we're just looking at click-through rates and we're looking at average cost per click and we're just pausing what doesn't work for us you pause the keywords that aren't working for you you pause the ads that aren't working for you you pause the campaigns that aren't working for you that's that's how experimentation works you just pause it and move on now i want to go through this example because this is very very common when you're first starting so let's say we have four ad groups here and you are at you were spending let's say twenty dollars a day so it's a couple weeks it's a couple weeks later and you go and look at the spend and you see ad group number one over the past seven days well we'll say seven days over the past seven days spent twenty dollars then ad groups two through five they spent five dollars two dollars 450. well that's a big red flag because you have an ad group that is essentially stealing all of your budget from the other ads ad groups and what that means is you aren't getting an even distribution of your spend and so you don't really know what's working because one camp one ad group is i gave away what to do one ad group is sucking up all of that money so what do you do you just make a new campaign and you pause so what you what you'd want to do is you'd go ahead and make a new campaign with the keywords that are sucking up all the budget and then go ahead and pause that ad group in the old campaign now as a disclaimer this is going to hurt your campaign's performance because there is going to be some level of repaying you're going to have to do in that new campaign for a few days but what's most important is because you set your your budget at the campaign level you need to pull out that ad group put it in its own campaign and then say only spend five dollars on this and then maybe 15 for the other four and that way you're making sure things are spread much more evenly because of the ad group level you can't control how much is being spent so just keep that in mind so that's what you want to look for at the ad group level in addition to just pausing keywords that don't work right and then for your ads all you have to do is go into each ad group and look at the look for the one that's working the best and then look for the one that's not and just pause the one that's not and then copy the one that is and try a new version and you're going to do that constantly you're always going to look for which one's working which one's not pause the one that's not copy the one that is and make a new one and then you're going to come back back a week later and maybe the copy did better so what do you do you pause the original one and you copy it again and you try a new variation so that's why copywriting with your ads is so important because that's the only part of this process where you're going to constantly constantly be in changing changing it and engaged with it it's a never never-ending cycle so that does it for how to what to look for now you do want to make sure that you don't ever make these adjustments before it's time right so you want to have at least 1 000 impressions on an ad group before you make any sort of decision so if you're looking at a group and it's 500 impressions don't touch it still collecting data it's still working it might be painful when you look at that budget but just don't touch it wait for at least a thousand impressions before you start making any decisions in that ad group right so that's a thousand impressions across all the keywords and you only have seven keywords in there so you need to make sure that you have a thousand impressions and then when it comes to your ads so you want to have 100 clicks before you say this ad works and this one doesn't but if you're on a tight budget and you're looking at it you're going okay it's going to be like 500 before i get 100 clicks on both of them well then go it for impressions you want a thousand impressions across the two ads that you're testing before you actually make a decision right and of course that links up to a thousand impressions for your ad group so if you have two ads and your ad group gets a thousand impressions that means your two ads between the two of them got a thousand impressions 500 each because you rotate it evenly right so you clearly know which ad is working so you can kind of see how all of these settings are coming together as you go through the experimentation i realize that's a lot to take in so make sure you comment below if you have any questions with that process so now it's time for remarketing now when it comes to your remarketing campaigns what you're going to be doing is setting up a campaign that targets people who've already come to your website but haven't opted into your lead generation funnel or haven't purchased one of your products now when it comes to e-commerce there's a lot of cool things you can do with remarketing but here we're going to keep it simple and stay with our lead generation example so all you need to do is come back into your google ads interface and you're going to click on tools and settings and then you're going to click on shared library and once you do you're going to click on audience manager now when you first click on audience manager it's probably not going to have a list of audiences like this it's going to look more something like this where you're going to need to set up your remarketing tag and i will link up in the description to a full-blown google tag manager course that walks you through exactly how to set that up so you can actually just go through that the blue just click on start now and go through the interface real quick you can always come back and grab the code later because i want you to set this up right now this is very important so once you quickly go through that you're going to be able to create an audience and so essentially we want to tell google hey we want to show ads to people who saw our offer but didn't take us up on it right so that's all we're doing with our remarketing campaign you can get really fancy but let's just keep it simple when we're starting so let's go ahead and click on website visitors here and we'll give our audience a name i like naming it the action or inaction that's been taken so here it's going to be non converts or non-converters and the offer that they didn't take us up on the facebook ads audit and then for the different options here we want to say visitors of a page who did not visit another page right so we'll go ahead and click on that and then we're actually going to be able to change our settings so we can say the page url equals contain starts with ends with this is very important if you're an e-commerce site right because most likely you are you know chronowatches.com minswatch right and then chronowatches.com women's watch sport and then that's why you'd want to use contains because then you could start segmenting audiences based upon which types of watches they were looking at whereas here we are just collecting leads so we have a landing page we have a confirmation page nice and simple so that's why i like lead generation so we'll go and click on equals and then we need to grab the url of our landing page so here's our landing page so we'll go ahead and copy that url and we'll paste it in here so anyone who's visited that page but did not visit so we'll go ahead and click on equals here and then we need the url of our confirmation page our thank you page so i can go over to here this is the page that shows up right after the uh landing page so if they didn't take us up on the landing page they didn't see this page at all right so we can go ahead and copy this url and then go ahead and paste it in here so now we've set up an audience of people who did not convert did not take us up on the offer and then we can come down here to our options we can pre-fill membership duration and description so we're going to go ahead and pre-fill this list now you're just starting so there's probably nobody on your list but on the off chance that you already had a remarketing tag on your site you can go ahead and do this and actually retroactively capture some people which is pretty cool and then membership duration i recommend doing 540 days because unless you're spending thousands of dollars a month if not a week your audience size is going to be too small if you do 30 days seven days 14 days i know you want to get people who are hot off your website and you know they're looking and it's just been a couple days we should get them right now but until you're spending thousands of dollars that the audience is going to be so small google won't let you run ads so we got to go ahead and change it to 540 days for now but hey it's a good goal to shoot for we can go ahead and give it a quick description just so we or whoever else is in our ad account knows what it's for and we'll go ahead and click on create audience and now you can see non-converters facebook audit in our audience manager so we can go ahead and click on it and we give us information about the size of the audience and it will be different for different platforms so for example you sometimes might come in here and the search size might be a hundred but then the display size might be fifteen thousand so um these are are most likely not going to be the same numbers and this just tells you how many people you can target on these different types on these different networks right so you can go ahead and remarket to them on youtube display gmail but we'll leave that for a separate video because this one's long enough right so now that we have our audience we're ready to make our remarketing campaign because we have an audience to target so it's pretty much going to be the same as setting up your first campaign but there are two big differences when it comes to your part when it comes to your campaign settings so we'll go ahead and go back here you can click on do campaign i don't know why i just always go to campaigns and then the plus blue plus button i guess it's just out of habit so we'll go ahead and rename our campaign remarketing because that's what we're doing here we'll still include search partners if you want to do display that's totally okay just do it in a different campaign so then you'd go through your location targeting of course and your language targeting as well i'm just skipping that for time purposes and you'd go ahead and click on audiences here and this time we're going to click on browse and then we'll click on remarketing similar audiences how they've interacted with our site website visitors and then we're going to select non-converters facebook audit so we go ahead and click on that and you see here that's the selection in our column we can click on others if we want like we can target people who haven't all all people who've converted or all people who've seen our site but obviously we want to target the people who saw our site but didn't take the action that we want and then you'll see down here by default again it says observation recommended so when we see our recommended what does that mean we do the exact opposite we go ahead and click on targeting so what this does is it's telling google all right we want people who showed up to our who showed up to our site the specific page we we taught we set and then didn't opt in and if they don't meet that criteria don't show them any ads that's what our remarketing is observation is essentially just adding this is an and or is an or as opposed to an and so i realized i shouldn't have said or in and we'll just leave it leave it that make sure you click on targeting i'm talking it's been a long long video okay so targeting let's go ahead and go down so once you've added your site links and your callouts let's go ahead and create your ad groups now this is going to be the one time where you use broad match so we'll go and zoom in here we give our ad group a name set it to two dollars per click now if you have a little bit more of a budget then i'd recommend going as high as four dollars per click because these are very targeted people so essentially what we're doing is we're telling google if someone who's come to our site who hasn't converted types in anything related to facebook advertising management we want to show up and that's why we're using broad match because we have the protection that we know our ads are only going to show up if they've already been to our website so that's what's very important when using these broad match keywords so we go ahead and we would create a new ad group and we would create a new broad match ad group for every ad group that we already made so essentially we're just going to rapid fire through these four different ad groups same keywords we're just not using phrase or exact we're using broad and now we can go ahead and click on save and continue we'll switch back to text ads and yes we want to switch back and we'll go ahead and paste in all of our same ad information you don't have to get really fancy here you can literally just show the same ads again and you're going to eventually start split testing of course and your ads that you show for the new people versus your remarketing will naturally change over time so no need to try and change them on the outside just use the same ads save yourself some time and headache because it's not going to make a statistical difference and then we'll go ahead and paste in for our second ad here and this time i'm going to go ahead and click on done because i'm going to show you how to copy and paste your ads across multiple ad groups so we'll click on done here that's highlighted and you'll see we have our ad group number one ads done and we are actually just going to skip the other one so we're coming down to number two here you see in progress we can just come all the way down to the bottom and click on save and continue without making ads for the other three ad groups so we're gonna click on save and continue it's gonna tell us there's issues again of course there's issues we know that's okay don't spend our money recklessly and go ahead and click on publish and once our remarketing campaign has been created all we need to do is copy those two ads to the other three ad groups that we skipped so all we need to do is come over here to ads and extensions we'll click on ads and extensions and then we'll go ahead and select all of our ads and we'll come up here to edit and we are going to copy we're going to get that nice little notification at the bottom and that lets us know that we've the ads have been copied i'm going to come over here and exit out of our selection and then this paste icon is going to show up so you don't have to go anywhere you can just click on the paste icon right now so we'll go ahead and click on that and then it will pull up all of the campaigns that you have in your account so we have a bunch of demo campaigns here and of course there's our search campaign but we want to copy these ads into our remarketing campaign so go ahead and click on our remarketing campaign and then we can select all three of the ad groups that we didn't paste the ads into and go ahead and click on done the first time you do this just click pause to make sure that you you've done it correctly so we'll go ahead and click on pause pause after pasting and we will paste them in we'll go ahead and click on enable and as you can see here all of our we go ahead and do that for each one of our ads and scrolling down you can see that all the ads are enabled i'll just go ahead and click on add group so you can see our remarketing campaign is ready and good to go thank you so much for watching sincerely hope you got a tremendous amount of value out of this video and most importantly you have at least two campaigns set up your remarketing campaign is good to go and your new search campaign is good to go comment below with any of your questions again time stamps below to come back to this video you definitely shouldn't expect to get through this process in one sitting it is a lot to take in sincerely hope you have success with your campaigns and of course to help you with marketing your campaigns and ensuring that you can set up new campaigns quickly and write high performing ads make sure you check out the link in the description to our copywriting course as well as our google ads campaign builder tool so until the next keep building the business you love [Music] you

Channel: Jason Whaling

Views: 24,655

Rating: 4.9651265 out of 5

Keywords: Jason Whaling, JasonWhaling.com, Google Ads For Beginners, google ads tutorial for beginners, google ads tutorial, google ads, how to set up google ads campaign, how to create a google ad campaign, google pay per click, how to use google ads, google ads for beginners course, how to run google ads campaign, google ppc tutorial, optimize google ads campaign, google ads campaign, pay per click advertising, google ads tutorial 2021, introduction to google ads

Id: C-WWqU5Tk08

Length: 70min 48sec (4248 seconds)

Published: Mon Jan 04 2021