About, uh, cook all food here. The rodeo Houston barbecue cook off starts Thursday. We've got brisket on our minds and on our wallets, by the way, pro prices have gone up dramatically over the past few years. So how is that impacting restaurants? Mi Chow, visited with a pit master who teaches at Texas A and M's camp brisket who knew and even runs his own barbecue joints. Oh, take a look at these beauties. We are talking brisket just ahead of the rodeo. Houston BBQ. Cook up. Take a look at that. We're here with Fit Master Russell Regel. Oh, brisket. Tour extraordinaire. What are we looking at right there around here? We've got a Ausi brisket from heart brand beef that we're, we're gonna wrap, uh, it's been on for a couple of hours and we're just gonna wrap it up in, in butcher paper and let it ride the rest of the way. It's gonna spend the night in the oven all topped up slow. Now, the one thing we've all noticed about brisket, sadly is that the prices have been going up a bit. What have you noticed? Like if you're heading to the A V what have you seen about prices? Well, the market has been driven up just by people wanting brisket for one. And plus the drought that we've had over the past year brisket's gone up just on the retail side. About a dollar 20 a pound. Wow. Which is about 30%. Ok. So these days about 420 a pound. Yeah, for a choice brisket. And some 20 hours later this is what the finished product looks like. Oh my God, it looks so delicious like it could melt in your mouth. But tell me this like 30% price increase. Has that affected your customers? Yeah, definitely. It affects our customers. Some, some people, we price out of the market. Some people can't afford the brisket anymore, but we try to give them other options and the way we do that on our menu is, you know, we put our cheaper options up top and people read down. So hopefully they'll find something that they want within their price range before they get to the, before they get to the hot dollar brisket. But the bottom line is that this is Texas and people are still gonna eat brisket no matter what it costs. I'd run off with that brisket like I put in my chair. Who gone.
