Hey, it's Sam Oh and in this lesson, I'm going
to show you how to write money-making blog posts for an affiliate site. And when I say "money-making," I'm referring
to the three types of commercial posts we covered in module 3. And these are general comparisons
like "best golf balls", product reviews like "Titleist Pro V1 Golf Ball Review," and
branded comparisons like "Titleist Pro V1 vs. Taylormade TP5 Golf Balls." Now, when you're writing these kinds of
posts for your affiliate site, you should have one primary goal in mind for your content. And that's to serve the intent of a visitor,
meaning you want visitors to be happy with the information they find on your page. Now, the reason this is important is because
when content satisfies the intent of visitors, you increase your chances of ranking higher
in Google because Google wants to show the most relevant pages for any given query. And because these queries have commercial
intent, when visitors are satisfied with the content, they're more likely to buy something from your
affiliate merchant, leading to an affiliate commission. Fortunately, creating content for these
three types of keywords is quite similar. So I'm going to give you some flexible
templates you can use to give yourself the best chance at ranking high
and earning more commissions. So, let's talk about the first type
of commercial post which is for general comparison keywords. Again, these posts are going to be what
you use when you're targeting keywords like "best [product name]." So, "best garden hose," "best
booster seat," "best golf balls," etc. Now, because the word "best" implies that
a comparison needs to be made, the format you'll use for these general comparisons
will most likely be a listicle, which is just an article in list-format. And these general comparison posts
will typically have four main parts: The introduction, the summary,
the list points, and the conclusion. So let's start with the intro. Plain and simple, a listicle is not meant
to be read from start to finish. Nearly all readers will go in
with the mentality to skim. So with our intro, we want to keep it short
and sweet, while building credibility so they'll actually trust what you have
to say about these products. For example, if we're writing a post on the
best car seats for 3-year olds, in the intro, I might say something as simple as: "We tested 10 car seats and rated
them by comfort, price, and safety. In this post, we'll share our research
to help you find the best convertible car seat for your 3-year-old." It's short and sweet, instantly builds
credibility, and also tells the reader that they're in the right place. Alright, next up is the summary. As I mentioned before, listicles
won't be read in full. And that's because some, if not most
people just want the answer to what the best product is. That's why I suggest having a section
like "Best [product] at a Glance." Here, you can simply add bullet points for
different categories like "best overall car seat," "best car seat money can buy," "best car seat for
travel," and "best budget car seat" to name a few. Not only can this help improve clicks
on your affiliate links, but it provides good user experience for those
no-nonsense skimmers. Alright, now we're on to the list points,
which is going to be the meat of your post. Now, a list point is made up of
a heading and description. The heading will usually be the name
of the product you're recommending. For example, my post on "best car seats for
3-year-olds" might have headings like "Diono Radian 3RXT," "Britax Marathon,"
"Britax one4life," and so on. As for the description, you're just
describing the heading in more detail. You want to give only necessary
information to help the buyer make an informed purchasing decision. Now, when it comes to writing descriptions,
it's best to keep the format consistent throughout the post. For example, if we're reviewing car seats for
3-year olds, then we might have one sentence to describe the car seat, a few sentences
about how that specific car seat scored on our test categories like build quality,
safety, and performance – a supporting image of our analysis, and then perhaps
an overall score with a concluding statement. Predictable formats help people absorb
information more efficiently and that's what we want for our readers. Now, last but certainly not least, we want
to include links to the affiliate products and your product review page in the description. We'll get into writing product review pages in
a bit because first we need to write a conclusion. Here, you'll want to wrap up the post. You can do this by summarizing your top
picks and recommending other posts on your site that might be interesting to that reader. For example, it might make sense to link
to a post on the best car seat accessories at the end of our best car seats post. Now, these general comparison pages tie in
directly with product reviews because if you remember from module 3, a part of our
overall strategy is to build "product clusters." And product clusters are simply content
structures that connect a general comparison post with multiple product review posts. Now, when you're writing product reviews,
the intent of most visitors will likely be different than the intent of those
visiting a general comparison post. People who visit a "best of" post most likely
don't know which products they're interested in. Whereas someone who visits a product review
page titled something like "Diono Radian 3RXT review" has likely narrowed down their search
to a few products that interest them most. They're likely closer to making a purchase, and
want to dive deep before they spend money. So your goal for product reviews should
be to outline the positives and negatives to help visitors decide if that specific
product is right for their needs. So with that said, here's how I think
a product review should be written. First will be the introduction. And much like the "best of" post, you'll
want to keep it short, sweet and on point. And the two things that I think are
important for product reviews is to a) show the reader they're in the right place,
and b) to internally link back to the general comparison post to complete
the product cluster structure. For example, if I was writing a post titled
"Diono Radian 3RXT Review" I might say: "With its slim size and high safety ratings,
the Diono Radian 3RXT has become one of the most popular car
seats for kids. In fact, we classified it as one of
our best car seats for 3-year-olds. But it's not all glitz and glam. The Radian 3RXT is one of the heaviest
car seats and scored surprisingly low on some of our hands-on tests. In this review, we'll share the results of our
research to help you decide if this car seat is the right one for your toddler." Alright, now we're on to the body of the content. What you decide to cover here
will vary based on your niche. Basically, you want to cover the most
important categories that shoppers in your niche care about. For example, with car seats, that might be
safety, size, comfort, ease of installation, portability and specs. For golf balls, that might be distance,
spin control, materials, feel, and price. These are the things you should cover in
your product reviews where each category will be your heading. And these categories are essentially what
will create your product review template. Now, with the conclusion, you'll just want
to wrap things up and perhaps suggest who the product is best for. For example, for our Diono Radian
3RXT post, I might say: "The Diono Radian 3RXT is a solid
choice for children ages 2 - 6. In fact, it scored extremely
high in all of our tests. On top of that, it's the only car seat we
tested where we could easily fit 3 of them in the back of a small sedan. If budget is not an issue for you, then you won't
be disappointed with the Diono Radian 3RXT." And we're done. Alright, the final commercial blog post type I
want to talk about are "branded comparisons." And these are your typical "vs posts". For example, Diono Radian 3RXT
vs. Britax Marathon. Now, when we think about someone who's
coming to a page like this, we know that the visitor has likely narrowed their product
research down to two or more products. But, they can't really decide on which
one is right for them so they want to do a side-by-side comparison. Basically, they're coming to your
page to weigh out the differences. So just like with the product review posts,
we want to address that in the introduction and again, help them make an informed
purchasing decision throughout the body. So here's what the intro might look like: "The Diono Radian 3RXT and Britax Marathon
are the heavy-weight champions of convertible car seats. They both have all the bells and whistles,
yet, they're completely different in just about every way. In this post, we'll compare the main features
of both models to help you decide which car seat is best for your little one." Now, as for the body, we want to take
a similar approach to product reviews and cover important topics that someone
looking to buy a car seat would want to know. So again for a car seat shopper, that might
be safety, size, comfort, ease of installation, portability and specs. But a key difference here is that instead of
highlighting these things for one product, we want to compare the differences
between the different models. Think of comparison tables that I'm
sure you've seen on sites like Apple or your favorite ecommerce store. Now, for the conclusion, it
would be much the same. Just wrap things up. Now, two important things to note from an SEO
perspective in these branded comparison posts, is to internally link to the individual product
reviews as well as the general comparison guide. And this is going to help you complete your
product cluster and create that beautiful structure we talked about in module 3. Now, writing money-making or commercial posts
is pretty straightforward for an affiliate site. Creating informational content on
the other hand is a bit more nuanced. So in the next lesson, I'll show you how to write
informational blog posts that are likely to rank and show you how you can turn informational
pieces into silent profit generators. I'll see you there.
