As a content creator, have you ever struggled
to come up with new ideas for your videos or articles? Have you ever hit writer's block and couldn't
figure out what to say next? Or maybe you feel like there aren’t enough
hours in a day and you wish you had an assistant to manage the workload and finally go after
those bigger goals you’ve been putting out for so long… Well, today, I'm going to introduce you to
a tool that can help you overcome these challenges and save you a ton of time. It's called ChatGPT. Ready? Let’s do this! Hi my lovely people, it’s Natalia and welcome
back to my channel where I help you create better content and grow on social media! In today's video, you’ll learn exactly how
to use ChatGPT as a content creator to help you create faster, eliminate any friction
points and save time on pesky little tasks you wish you didn’t have to do. Let me start by quickly explaining what ChatGPT
actually is. If you’ve not heard of it yet, it’s basically
an artificial intelligence language model trained on a huge amount of data that you
can have full conversations with, almost as if you’re talking to your own super-smart
personal assistant. This means it can help you sort out some of
the content creation tasks much more efficiently and become a source of inspiration, especially
when you’re feeling stuck. And this is the perfect segue to the first
super helpful use case for ChatGPT as a content creator, brainstorming. **POINT NO. 1: BRAINSTORMING** Listen, I can admit that being a content creator
sometimes feels super lonely. Don’t get me wrong, it’s so interesting,
you get challenged all the time and it’s a lifestyle I wouldn’t change for anything
BUT a lot of the time, it’s just me working with a laptop for literally days on end. What ends up happening is that sometimes,
I just get caught up in a routine which leaves me feeling completely uninspired. I then think back to the days of working in
a social media agency, where we would always be able to bounce ideas off each other and
quickly get our creative juices going. Luckily, with ChatGPT, I don’t have to be
surrounded by people to get unstuck! In the most basic form, you can just ask ChatGPT
to come up with some ideas for you. Let’s see what it generates if I ask for
“10 TikTok content ideas for a yoga instructor”. Now, that’s alright but as you can see these
are very very basic. This is where the key wisdom point about ChatGPT
lies - the results you get are only as good as your prompts. That’s why you need to be as specific as
possible and that means providing ChatGPT with more than the basics. Let’s try to generate some more distinctive
ideas by feeding the model one of our content pillars as a topic, audience specifics, style
or tone, and the overall marketing goal for our posting. If you need help figuring all these out, I
highly recommend you watch this video next to build your own marketing strategy step-by-step. Ok, here’s the prompt I’ll use here. Notice that I’ve also added some crucial
information like the platform we’re creating content for and a note about a mixture of
formats which gives the model even more pieces to the puzzle and helps it understand our
needs better. You can see that the results it generates
are much more targeted and look better than the generic stuff that came out the first
time. Definitely, something that we can start working
with, right? Now, what I like to do at this point is to
go even deeper and ask about a particular idea that ChatGPT gave me. Say you’re intrigued by one of the answers
and you want to explore the subject deeper. Just ask the model to expand on the idea or
generate 10 more from this. This is one of the techniques I’ve found
really useful because it allows me to squeeze the juice to the last drop and make the brainstorming
super broad. The best way I’ve found to brainstorm with
ChatGPT is to keep digging, keep adding on useful information and course-correct if the
model is straying too far especially when it comes to your specific audience. It kind of feels like it’s in the nature
of AI to lose sight of the initial conditions in the hopes of providing you with even more
distinctive information but it’s also super easy to rein it in and direct the creativity
toward a different path. Something that I really have to mention here
is that it’s definitely not the only method to brainstorm with ChatGPT and I encourage
you to experiment with different prompts and approaches to see what works for you and your
audience. For example, instead of generating lists of
ideas, you can ask the model to create a full content calendar filled with ideas already
and with a specified frequency of posting. A completely different approach, but one that
works great, too! Alright, the brainstorming session is done,
we’ve got our bank of ideas, but… ideas are cheap and execution is everything, an
opinion expressed by many before me and ChatGPT wasn’t that helpful in helping me find the
correct answer. ANYWAYS, let’s move on to tip no. 2 **POINT NO. 2 SEO-OPTIMIZED CONTENT WRITING** You know what I constantly hear from content
creators and small business owners? It’s how much they hate writing. It doesn’t matter if it’s TikTok captions,
Instagram captions, YouTube scripts, blog posts, writing seems to be one of the biggest
pain points creators have. By the way, if you agree or disagree, drop
me a comment down below, I want to know which side you lean towards. Now this is where ChatGPT can really alleviate
that pain for you and make you feel more empowered to create effective copy. And where does it often start? With a click-worthy title of course. Just like with brainstorming, if you provide
the model with enough context, it can generate a bunch of engaging titles which you can use
as the basis of your content. Say we want to write a blog post on asanas
for lower back pain. Let’s see what ChatGPT can suggest here. Don’t like what it gives you? Ask for more, still not satisfied? suggest a format. Need something shorter for YouTube? Limit the character count. Want to make sure it’s going to rank for
a specific keyword? Ask ChatGPT for important keywords, choose
one, and feed it to the model. You’ll find that coming up with engaging
titles like this is easier than ever, especially since you have the power to just pick the
bits you like and combine them together to create something perfect for you. OK, let’s move on to the actual content
writing part. Here, I recommend you supply more information
so that the copy is tailored to your needs. You can use all of the previous categories
I’ve mentioned like audience, goal, tone etc. but you can also include your key points. With this example, it can be a list of specific
asanas or even a short outline of what you want to mention for each of them too. Apart from this, make sure to provide ChatGPT
with a list of keywords you want to target in this post. This way, the content it gives you will be
much better optimized in terms of SEO. My prompt here will be to write a 2500-word
blog post titled “5 best beginner asanas for lower back pain”. By the way, notice that I’m staying in the
same chat and not starting new conversations with each prompt. The rule is to keep the conversation flowing
in one chat for one general project you’re working on so that all the information that
you’ve fed it is retained. I’ve asked for keywords, for titles and
now we’re asking for the blog post which means ChatGPT should already know what audience
this piece of content is intended for. Sometimes, you’ll see hiccups like ChatGPT
generating an outline instead of an actual post, but don’t be discouraged, just correct
it with a prompt and it will do what you ask of it. If you ever get to a point where it stopped
generating, just click this button right here to continue generating or simply prompt it
to keep going. Once you’ve got your piece of content ready,
you can ask for summaries, meta-descriptions, corresponding newsletters, or even suggestions
for micro-content created from that one piece which you can further repurpose on different
platforms i.e. as an informative Instagram carousel. What I also love to do is to ask for tips
on improving SEO as mentioned before, ask for elements of storytelling to be included
or suggestions on how I can make the post better by infusing it with stories, I’ve shown you how to create a blog post,
but this works for all the different formats, from speeches and presentations, through social
media captions, all the way to YouTube scripts and other large content pieces. Before we move on, I feel like this is a good
place to give you a big disclaimer - AI is not all-knowing, it does make mistakes sometimes
and big ones at that and it can potentially generate repetitive content. All of these points come down to this - do
your due diligence. Fact check, do research and don’t use the
scripts created completely unchanged. Instead of just grabbing what ChatGPT generates,
infuse the text with your own personality. You can make it write with your own style
when you provide samples of the previous content you created, but that’s not going to be
great if it’s not filled with your ideas, your experience and colored with your own
insights. Just something to keep in mind when using
AI in general. Alright, we’re now at… **POINT NO. 3: SOCIAL MEDIA ENGAGEMENT** I always talk about how building genuine connections
online is key to an impactful brand. A big part of it is, of course, engaging with
your audience and other creators on social media, not just in the form of this passive
engagement just by replying to comments and DMs but actually being proactive and consistently
connecting with communities by leaving authentic comments and starting meaningful conversations. I’ll be the first to admit though, this
can be tough, especially when you’re receiving a lot of comments and you don’t want to
sound like a broken record, constantly saying thank you, it’s great to hear it, I’m
glad you agree and so on. Ideally, you’ll want to be a conversation
starter in any circumstance and ChatGPT can definitely help with this. You can ask for a list of generic responses
to comments, frequently asked questions, or your own questions to chat to your followers
a little bit more. All of it can still sound personalized and
authentic, provided that you give ChatGPT enough context. I’ve always kept a list of different responses
for different types of comments simply because I’m sometimes lost for words and feel too
repetitive in my answers. Now, not only can I prompt ChatGPT for more
options that are written in my tone and style, that’s crucial, but also ask it to organize
my list according to the different categories. These can be words of encouragement, high-energy
responses, engaging questions, expressing gratitude, you get the gist. Having a list like this handy means that your
engagement routine can be done much quicker every day. And again, something that I have to emphasize
here is that this should not be used to generate dozens of generic, inauthentic comments to
spam across different platforms with no thought behind it. Engagement for the sake of engagement or some
sort of a boost in potential visibility is not the way to go. The core of your presence online should always
be about building genuine relationships and that requires effort and reflection on your
part. If you’re on another creator's profile,
leaving a comment under their latest post, read the caption, see how you can relate,
share your insights genuinely and use bits from your list if need be so you’re not
always saying “love this post, comma, thank you for sharing”. Just like with everything, AI can be used
to help save time, support your workflows and improve what you do, or promote mediocrity
and robotize. Ultimately, the responsibility is ours to
use it in a smart and ethical way. **POINT NO. 4: REPLIES, PITCHES, BRAND DEALS & EMAILS** As someone with quite a chaotic mind that’s
very easily distracted, I find replying to emails quite tedious, especially since I get
a lot of them. It takes time to craft friendly, professional
and personalized emails or replies and more often than not, I struggle with this part. Well, luckily ChatGPT comes to the rescue
and I’ve found it’s actually brilliant at this. When I get an email with an offer that I’m
not interested in, I want to reply politely and reject the offer in a professional manner. Instead of investing myself emotionally which
I still tend to do for some reason, I can simply copy the contents of the email, omitting
any personal or identifiable data points like names, company names, places etc. and paste
it to ChatGPT, prompting it to create a reply. Just like before, I can provide more context
on my part and specify what should be included in the email. Another cool use for ChatGPT here is drafting
pitch emails when reaching out for collaboration or trying to secure a brand deal. Given that these types of messages are usually
quite hard for people to write, ChatGPT is definitely a savior here. I feel like it is a great idea to use ChatGPT
for things that we don’t enjoy doing, like replying to emails, because there are usually
points of friction in our routines and systems that can be smoothed out with AI. As long as you keep learning and testing its
capabilities, do your due diligence and put your own spin on everything it generates,
ChatGPT can be a tool that frees up a ton of time for you. I know there’s a lot of hesitation and concerns
around AI and it’s not without its problems definitely, but I strongly believe that it’s
here to stay and those who are open to discovering and experimenting with how to use AI in their
business will be the ones who thrive in the years to come. But I’m curious to hear what you think of
AI: are you excited about the future innovations and how they’re going to transform our workflows
or are you a skeptic and would rather stay away from the potential risks? Let me know down below, I’d love to know
since it’s such a huge topic right now. Now, to use ChatGPT effectively for content
creation, you need to have a clear goal and a plan of action and I’m confident this
video right here will help you build a strong strategy that works. Go ahead and watch it now, and of course,
don’t forget to subscribe and hit that like button if you’ve enjoyed this video and
want to see more content from me! Thank you so much for watching, have a fabulous
day and I’ll see you… next time.
