3 Things that Make a MEANINGFUL Vision | Simon Sinek

there's too much debate about what's the difference between vision and mission right there's no standardized definitions of these things some people have one of them some people have both of them nobody is sure which one goes first uh and i'm not willing to step into that debate i think it's silly um and so i i i believe in the just cause which is this affirmative statement of a future state that does not yet exist that i will commit my business to help build right you can call it vision if you want but i like the term just cause because it holds a higher standard it's a cause so just that i would be willing to sacrifice for it sacrifice could mean um turning down a client that's free money it could because they don't believe what i believe sacrifice could mean spending time away from my family it could mean taking business trips it could mean turning down a job somewhere else that could pay me more money because i want to do this i believe in this and if any of you have vision statements for your businesses if you have a just cause a cause a cause suggests that your people would sacrifice for it i have a test it's a very simple test of three things that if you can pass all these three things you have a vision you have a just cause worthy of gay playing in the infinite game right so i'll run through them quickly and i'll explain them your vision your just cause must be resilient it must be inclusive and it must be service oriented okay so resilient means that your vision your just cause can withstand cultural political or technological change right which means when i hear people say to be the best technology well that's not going to sustain through technological change think about how many businesses went like this simply because the internet was invented right so it has to your cause has to be written in terms that is durable that is is resilient through technological political and uh and cultural change that's number one number two it has to be inclusive which means it's the very words that you choose are an invitation to those who believe what you believe whether they're internal or external right uh they're an invitation to anyone who wants to contribute to what you believe so for example if you talk about um uh to build the best travel website let's just say right um that means the only people who would want to volunteer to be a part of it are people who build travel websites or people who build websites that means if you're an accountant if you're somebody in back office if you're somewhere in support you've literally made me feel like a second class citizen in my own company right so it has to be written in terms that anybody no matter what job they play feels like they could contribute directly to that cause so it has to be inclusive and the the third one is my favorite one is it has to be service oriented in all relationships there's always a benefactor and a contributor a contributor a benefactor so if i go to my boss for advice uh career advice i expect that her advice to me will be will benefit me right i want to be the benefactor of that contribution if they're giving me advice if she only gives me advice that benefits her career right well that means the primary benefit of her advice was her not me so service orientation means that the primary benefit goes to those other than the contributor so if you're the leader that means the primary business of benefit of leadership has to go to those other than the leader themselves you cannot make decisions to enrich yourself you have to make decisions to help those uh that you lead now you absolutely can make money you can absolutely have ambition those things are fine but not as the primary benefit right a salesperson cannot make a sale simply to drive their own bonus they have to make the sale to help the person get what they're trying to buy the primary benefit if you're an investor the primary benefit of your investment the primary benefit of your investment has to go to someone other than yourself i.e the company you're investing in and if you're the company the primary benefit of one of your company's cells the primary benefit has to go to those other than the contributor which is yourself means it has to go to the customer it has to go the client so your your vision statement needs to pass all those tests you

Channel: Simon Sinek

Views: 161,212

Rating: 4.968729 out of 5

Keywords: simon sinek, start with why, inspiration, motivation, leadership, career, inspire

Id: zpzZumZCdWA

Length: 4min 29sec (269 seconds)

Published: Wed Dec 30 2020