THE SPEECH THAT BROKE SOCIAL MEDIA - Simon Sinek [The Most Incredible speech EVER]

people are always talk about visions and missions and all of this stuff and when people ask me like what example should I look - like what company should I'm like here's an organization with a vision a cause it was founded with a cause it's an entrepreneurial venture it's America is an experiment it's an entrepreneurial venture where a bunch of people got together and decided we needed to start our own country because there were certain obstacles that were getting in the way of a vision that we had of a better kind of country but a kind of company right and they stated it right at the beginning all men are created equal endowed with these unalienable rights among amongst which include life liberty and the pursuit of happiness and it's not a it's not just a competitive statement like to be the best to be the most respected that's not what it was and I'm amazed how many companies start their visions or missions with those that terribly egocentric language it was an ideal and the amazing thing is is we've been good at it and bad at it in our history but it's endured for 240 plus years because we fundamentally believe that we are at our best when we're pursuing that but it is an ideal we will never actually achieve all people are equal but we will die trying and that's the point and it's the same for a company which is true vision inside a company is something that has nothing to do with your product it is an ideal to which you will attempt to build an advance that ideal through your company with your product you'll never achieve the ideal but you'll die trying and this is what gives our work meaning this is what it gives our lives purpose right the difference between a vision and a goal is the finish line a goal is 26.2 miles you can simply count the metrics and know when you've completed your goal a vision is having a crystal-clear sense of what the finish line looks like but no idea of how far away it is and it's and the reality is you'll spend your entire life never actually crossing the finish line but the joy that every marathon you complete you feel like you're getting closer every milestone that you accomplish makes you feel like you're getting closer and closer to the ideal and this is what gives our life in our work meaning I met my best and I'm around people who believe what I believe I know it seems silly but I try very very hard to sort of stack the deck you know to put myself in a position of strength so for example you know somebody asked me just yesterday have you ever had sort of a bad you know engagement I was thinking myself I'm like not really but it's not because I'm some sort of sort of genius are they sending anything like that it's because I stack the deck it's because I want to be there I want to be around people who want me there in other words if I'm somebody's tenth choice and like you know I'll probably turn it down whereas if I'm their first choice they really want me there and so I'm more likely to have a good engagement they're supportive of me I'm supportive of them and so yeah I'm at my best when I stack the deck when I choose to be in an environment where where my strengths are are there I think successes is is seeing those around you work to their natural best and creating a momentum for a vision towards a vision that will last beyond yourself so a guy is driving a bus for 20 years got to retire he's on Madison Avenue in New York packed every day is people getting on that bus and getting off mm-hmm he has two kids wife lives in Queens hmm he might call himself successful another guy might be vice president of that company who call self unsuccessful so his success what you make of it its successes of feeling it's not it's not a series of checkmarks and goals I think people define success as as finish lines you know they well I ran a marathon I'm successful the question is a why did you run the marathon and what happens after you've completed the marathon do you just keep running marathons what happens if you break your leg and you can no longer run marathons you know we said a lot of people set financial goals I'm successful when I make my first million okay now I have to make my second million its success is a feeling and and it's the feeling of contribution so you were bus driver in Queens if he has decided that his job as a bus driver is to ensure that everyone who gets on his bus feels better about themselves because they got on his bus and not another bus and so he greets them with a smile he says good morning he says good bye that people remember that that that that ride that they took with him versus the this vice president of the company who's made about himself and his financial goals he's the one who's unhappy as opposed to seeing those around him succeed and those around him go home with a love of their their day you know because they come to work in his company every day so I still believe success and and good leadership are about service to others passion is not an actionable word it's correct you know that those who do the things that they're passionate about do better but it's not helpful advice and so the question is where does passion come from passion is a result passion is an energy passion is the feeling you have when you're engaged in something that you love passion is the feeling you have that you would probably do this for free you know and you can't believe somebody pays you to do it you know and I think we mistake that passion is something we do in our private lives but it shouldn't be done you know in our careers for example and I'm a firm believer that you are who you are and anybody who says I'm different at home than I am at work and one of those two places you're lying and the goal is to make everything you do in home and it works something that you have excitement to do so how do you find the things that you're excited to do well it's actually easier than you think what are the things that you love to do what are the things that you would do for free you know how can you recreate that feeling and and be pay for it so what are the things that I do on the weekend right I love I'm very involved in the art world I love to go to museums and galleries but I love to go see dance and performances because I want to see how others are interpreting the world so that inspires me new ideas new thoughts new ways of looking at the world are things that interest me privately and I seek it out and pay money for it right so does that mean I have to have a career in the arts no it means I have to have a career where new ideas are explored where people are experimenting and trying things out and I have to explore new ideas and try things out and I'm just as excited to go to work everyday as I am just you know go do something on a Saturday night and so the idea of finding your passion is ironically simple because you should be doing stuff that you enjoy sometimes what is the stuff that you enjoy and then what is the stuff that you love who are the people that you love and what are those where they all have in common let me tell you a story so a friend of mine and I we went for a run in Central Park the Roadrunners organization on the weekends they host races and it's very common at the end of the race they'll have a sponsor who will give away something apples or bagels or something and on this particular day when we got to the end of the run there were some free bagels and they had picnic tables set up and on one side was a group of volunteers on the table were boxes of bagels and on the other side was a long line of runners waiting to get their free bagel so I said to my friend let's let's get a bagel and he looked at me and said that lines too long and I said free bagel and he said I don't want to wait in line and I was like free bagel and he says nah that's it's too long and that's when I realized that there's two ways to see the world some people see the thing that they want and some people see the thing that prevents them from getting the thing that they want I could only see the bagels he could only see the line and so I walked up to the line I leaned in between two people put my hand in the box and pulled out two bagels and no one get mad at me because the rule is you can go after whatever you want you just cannot deny anyone else to go after whatever they want now I had to sacrifice choice I didn't get to choose which bagel I got I got whatever I pulled out but I didn't have to wait in line so the point is is you don't have to wait in line you don't have to do it the way everybody else has done it you can do it your way you can break the rules you just can't get in the way of somebody else getting what they want that's rule number one talk to so many smart fantastic ambitious idealistic hard-working kids and they're right out of college they're in their entry-level jobs and I'll ask them how is it going and they'll say I think I'm gonna quit and I'm like why they say to me I'm not making an impact I'm like you know you've been here eight months right they treat the sense of fulfillment or even love like it's a scavenger hunt like it's something you look for my millennial friends they've gone through so many jobs they're either getting fired I mean it was mutual or they're quitting because they're not making an impact or they're not finding the thing they're looking for they're not feeling fulfilled as if it's a scavenger hunt love a job you find joy from is not something you discover it's not like I found love here it is I found a job I love that's not how it works both of those things require hard work you are in love because you work very hard every single day of your life to stay in love you find a job that brings you ultimate joy because you work hard every single day to serve those around you and you maintain that joy it's not a discovery but the problem is this sense of impatience it's as if an entire generation of standing at the foot of a mountain they know exactly what they want they can see the summit what they can't see is the mountain this large amove Abul object but doesn't mean you have to do your time that's not what I'm talking about take a helicopter climb I don't care but there's still a mountain life career fulfillment relationships are journeys the problem is this entire generation has an institutionalized sense of impatience and do they have the patience to go on the journey to maintain love to feel fulfilled or do they just quit and on to the next dump and on to the next ghost and on to the next pressure whether it's me or anybody else is the same you know I have the same pressures as anyone else there's time there's performance there's financial I mean there you know there's deadlines my pressures are not unique the situation's may be different or you know but but everybody has the same kinds of pressures but what I found or what I find fascinating is the interpretation of the stimuli if let me let me explain so I was watching the Olympics this last Summer Olympics and I was amazed at how bad the questions were that the reporters would ask all the athletes and almost always they asked the same question whether they were about to compete or after they competed were you nervous right and to a tee all the athletes went no right and what I realized is it's not that they're not nervous it's their interpretation of what's happening in their bodies I mean what it what happens when you're nervous right your heart rate starts to go you're you know you sort of get a little tense you get a little sweaty right you have expectation of what's coming and we interpreted that is I'm nervous now what's the interpretation of excited your heart rate starts to go you become you're anticipating what's coming right you get a little sort of like tense it's all the same thing it's the same stimuli except these athletes these these Olympic quality athletes have learned to interpret the stimuli that the rest of us would say is nervous as excited they also the same thing no I'm not nervous I'm excited and so I've actually practiced it just to tell myself when I start to get nervous that this is excitement you know and so where when you used to be speaking front of a large audience and somebody'd say how do you feel I say a little nervous now when somebody says how do you feel I'm like really excited actually and it it came from just sort of telling myself no no this is excitement and it becomes a little bit automatic later on but it's kind of a remarkable thing to deal with pressure by interpreting what your body is experiencing as excitement rather than nerves and it's really kind of effective it makes you want to rush for is rather than pull back and yet it's the same experience in the 18th century there was something that spread across Europe and eventually made its way to America where pole fever also known as the Black Death of child bed basically what was happening is women were giving birth and they would die within 48 hours after giving birth this black death of childbirth was the ravage of Europe and it got worse and worse and worse over the course of over a century in some hospitals it was as high as 70% of women who gave birth who would die as a result of giving birth but this was the Renaissance this was the time of empirical data and science and we had thrown away things like tradition and mysticism these were men of science these were doctors and these doctors and men of science wanted to study and try and find the reason for this black death of child bed and so they got to work studying and they would study the corpses of the of the women who had died and in the morning they would conduct autopsies and then in the afternoon they would go and deliver babies and finish their rounds and it wasn't until somewhere in the mid 1800s that dr. Oliver Wendell Holmes father of Supreme Court justice Oliver Wendell Holmes realized that all of these doctors who conducting autopsies in the morning weren't washing their hands before they delivered babies in the afternoon and he pointed it out and said guys you're the problem and they ignored him and called him crazy for 30 years until finally somebody realized that if they simply washed their hands it would go away and that's exactly what happened when they started sterilizing their instruments and washing their hands the black death of childbed disappeared my point is the lesson here is sometimes you're the problem we've seen this happen all too recently with our new men of science and empirical studies and these men of finance who are smarter than the rest of us until the thing collapsed and they blamed everything else except themselves and my point is is take accountability for your actions you can take all the credit in the world for the things that you do right as long as you also take responsibility for the things you do wrong it must be a balanced equation you don't get it one way and not the other you get to take credit when you also take accountability SPO get an education summit from Microsoft I also spoke at an education summit for Apple Education from Mike at the education summit for Microsoft I would say that 70% of the executives spent about 70% of their presentations talking about how to beat Apple at the Apple education summit a hundred percent of the executives spent a hundred percent of their presentations talking about how to help teachers teach and how to help students learn one is playing this way and one is playing that way one is playing finite and the other one is playing infinite guess which one gets frustrated so at the end of my talk at Microsoft that gave me a gift they gave me the new Zune when it was a thing and let me tell you this thing was spectacular it was the most elegant piece of technology I'd ever used the user interface was incredible the design was spectacular I absolutely loved it it was easy to use and it was bright and gorgeous and it didn't work on iTunes which is a different problem so I couldn't use it but but it was amazing and elegant my god it was elegant so I'm sitting in the back of a taxi with a very senior Apple executive sort of employee number 12 kind of guy and you know I like to stir pots so I turned him I said you know Microsoft gave me their new zoom and it is so much better than your iPod Touch and he turned to me and he said I have no doubt conversation over because the infinite player understands sometimes your head and sometimes your behind sometimes your product is better and sometimes it's worse the goal isn't to be the best every day the goal isn't out to outdo your competition every day that's a finite construction if I had said to Microsoft I've got the new iPod touch and it's so much better than your Zune they would have said can we see it what does it do react react react react finite players play to be bet to beat the people around them infinite players play to be better than themselves to wake up every single day and say how can we make our company a better version of itself today than it was yesterday how can we create a product this week that's better than the product we created last week we also have to play the infinite game it's not about being ranked number one it's not about having more followers on Twitter than your friends it's not about outdoing anyone it's about how to outdo yourself it's not about selling more books or getting more Ted views than somebody else it's about how to make sure that the work that you're producing is better than the work you produced before you are your competition and that is what ensures you stay in the game the longest and that is what ensures you find joy because the joy comes not from comparison but from advancement every decision we make in our lives as individuals or as organizations is a piece of communication it's our way of saying something about who we are and what we believe this is why authenticity matters this is why you have to say and do the things you actually believe because the things you say and do are symbols of who you are and we look for those symbols so we can find people who believe what we believe our very survival depends on it so if you're putting out false symbols you will attract people to those symbols but you won't be able to form trust with them this is what Tiger Woods did to us he lied he lied he told us what he thought we wanted to hear and it was great and we were drawn to it and all of us who kind of liked that idea of the sort of the good guy were drawn to it until we found out it was a lie he could have been the bad boy of golf he could have had all the same endorsements and had a fantastic career and still been hailed as one of the great athletes of our day but he didn't he chose to lie good luck forming trust again tiger we don't believe you we don't trust you the goal of putting something out there if you say what you believe and you do what you believe you will attract people who believe what you believe if you go to one of your friends and you say to one of your friends how would you like me to dress so that you'll like me better how would do you want me to address you how do you want me to speak so that you'll like me more right your friends are gonna look at you be like what are you talking about yeah come on come on come on what should I wear so that you'll find me more appealing and how would you like me to speak to you so that you'll like me more and your friends are gonna tell you just be yourself that's why I like you I don't just be yourself now think about what we do in industry what do we do we do market research and we go and we ask the customers what kind of things the way we what style should we speak to you how should we decorate ourselves what kind of things are you drawn to so that we can do those things do you like us more it's just as ridiculous it's just as ridiculous organizations should say and do the things they actually believe and they will attract people who believe what they believe or they can choose to lie and at the slightest hint that they might be lying cynicism sets in and people start saying I'm not sure I can trust these guys because there's not a lot of consistency and all the things they say and do which means they can't have a very strong belief set or they're lying to me and we call them into authentic the entire process of asking other people who we should be is inauthentic that's hilarious to me all these positioning studies we do are inherent we're gonna do a study to find out from people so we can be more authentic that's hilarious say and do what you actually believe in the symbols you put out there the things you say and the things you do those red hats are ways that people can find you what you have the ability to do as designers is create those symbols and allow people to use those things to say something about who they are work for companies work for clients work for people who you believe what they believe show up and feel a part of something bigger than yourself and your part is to put what they believe into pictures and words and symbols and graphics so that other people can use those things to say something about who they are people put harley-davidson logos on their body to say something about who they are corporate logo ain't no Procter & Gamble's tattooed on anybody's on because Harley means something they stand for something people put that tattoo on their not to tell you that they own a motorcycle they put that tattoo there to tell you something about themselves do you ever see anybody with a with a Mac laptop with sticker over that beautiful shining Apple ain't never gonna happen then how will you know who I am do you ever see anybody with a PC break out the Windex to clean out their computer Mac people have you ever seen a dirty Mac doesn't exist does not exist why because it's Who I am these are symbols we use the companies that are crystal clear and what they believe and their discipline and how they do it they're consistent of what they do and everything they say and everything they do sir a symbol of the set of values and beliefs we use those symbols to say something about who we are we surround ourselves with the people and the products and the brands that say something about who we are and when we can find the people who believe what we believe were weirdly drawn to them because our very survival depends on it we need it and so the more you can give of yourself the more you can give of what you believe the more you can discipline with discipline saying boo and do the things you actually believe strange things start to happen Nelson Mandela is a particularly special case study in the leadership world because he is universally regarded as a great leader you can take other personalities and depending on the nation you go to we have different opinions about other personalities but Nelson Mandela across the world is universally regarded as a great leader he was actually the son of a tribal chief and he was asked one day how did you learn to be a great leader and he responded that he would go with his father to tribal meetings and he remembers two things when his father would meet with other elders one they would always sit in a circle and to his father was always the last to speak you will be told your whole life that you need to learn to listen I would say that you need to learn to be the last to speak I see it in boardrooms every day of the week even people who consider themselves good leaders who may actually be decent leaders will walk into a room and say here's the problem here's what I think but I'm interested in your opinion let's go around the room it's too late the skill to hold your opinions to yourself until everyone has spoken does two things one it gives everybody else the feeling that they have been heard it give me it gives everyone else the ability to feel that they have contributed and two you get the benefit of hearing what everybody else has to think before you render your opinion the skill is really to keep your opinions to yourself if you agree with somebody don't nod yes if you disagree with somebody don't not know simply sit there take it all in and the only thing you're allowed to do is ask questions so that you can understand what they mean and why they have the opinion that they have you must understand from where they are speaking why they have the opinion they have not just what they are saying and at the end you will get your turn it sounds easy it's not practice being the last to speak that's what Nelson Mandela did

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Id: 0ITwLbl4MKQ

Length: 26min 20sec (1580 seconds)

Published: Sun Apr 29 2018