- By the end of this mini
workshop on keyword research for YouTube videos, you'll know the fundamentals on how to actually find
potential keywords to rank for so that your videos will have
the highest chance of ranking at the top of the results. In addition, I'll show you how to actually insert
keywords into your title and description seamlessly
and actually make sense for the human eye. Hey all, it's Aurelius. Welcome back to the channel. YouTube Keyword Research. Before you start researching
some keywords to go for or start creating content around, simply come up with
content out of the whim. If it's something that
you see that's trending and it's a cool idea that
you want to incorporate, that could very well be where you can go and the route that you can take. However, it is a little
bit of a guessing game, because it can be a hit, it can be a miss. You simply don't know
and it's not predictable. So if you want a high chance of potentially having your
videos ranked at the top whenever someone searches on YouTube, then some research and
some planning is crucial. One of the first things I like to do is to head to my YouTube Studio
Dashboard, go to Analytics, then go to Advanced Mode, then I'll head to the Traffic Source tab, go to YouTube search, then see what people are searching for, or how they landed on
my channel or my videos. So these are some of the search terms that ended up having them watch my videos, such as work with me, text to Video AI, and you can see the number of views. Because my videos are
already appearing on search based on these terms, I could expand this and
create something like a Lumen5 step-by-step tutorial
or something more specific if I want to dive deeper
on a particular topic. If they like work with me videos, then you may want to
create like a series two or a volume two, and this is just a very
basic step that you can take to get some ideas and to
get those ideas stirring so that you can brainstorm, or perhaps expand on some of
these ideas that you find. Another thing I like to do
is to simply head to YouTube and I would search for
something like work with me. And I know for a fact that it
does get searched quite a lot, so I could very well type in work with me, and then I can see some
auto suggested keywords. So other people are searching
for work with me ASMR, and one with no music. So I could very well record
one without any music. And if you're curious
what these videos are, if you go to work with me, you can see what some
of these results show. And this is my one in particular where I'm working for two hours and I'm not saying a single word, and it includes music and a Pomodoro Timer so that one can follow along
and work with me essentially. So that's another way to
do some keyword research. And usually YouTube's
pretty good with this, showing the most popular at the top, and ones that get searched quite a lot. The next way to actually
do some keyword research and get hard numbers by using a tool my team and
I use, it's called vidIQ. I've personally been using
vidIQ for the longest time since I've started posting on YouTube consistently every single week, and it's responsible for having
a lot of my videos ranked at the top of the search
terms that I want to rank for. Now, I did arrange
something special with vidIQ so that you as a subscriber
can get something and benefit from this. So if you use the link in
the description box below, you'll land on this page
and you can start today for just $1. This would otherwise cost you $39 upfront, but you're getting
unlimited access for 30 days to the Boost Plan, which is
the plan I am personally onto. One of my favourite features of vidIQ is its ability to give
you an overall score. It'll tell you in layman's terms, is this a good keyword to go for or not? So in this case right
here where I've searched for text to video AI, it's giving me a high score of 67, and it's telling me that
this particular term gets searched 330,000 times per month. It even tells you, is
this competitive or not? In this case, it's low. So that's what you wanna go
for, those low-hanging fruit. Let me show you how I
specifically use vidIQ to find ideas, to potentially
find keywords to rank for, and essentially give me a high
chance of ranking my videos so that I'm not doing all the guesswork. So the first step, if you haven't already, or if you want to follow along, is to sign up for the vidIQ 30 day trial. Again, you can use unlimited
access to its Boost Plan, giving you all the
keywords and the results. And if you decide that,
hey, it's not for you, feel free to cancel because
you can cancel at any time and all you really lose out on is just $1. So the first thing that I like to do once I've logged into vidIQ is
to head to the Keywords tab, but bear in mind, wherever
you are on YouTube, you can actually use the
vidIQ's chrome extension or browser extension, and then this is where you
can instantly get access to the keyword inspector, so that right there you can
search for available terms and then do your research that way. But I like to use the full view
by going straight to vidIQ, logging in, going to keywords, and then starting with a seed keyword. So let's begin and I'll show you around. We're on the Overview section where I can see top keyword
opportunities for my channel, or I can go and take a
look at top search terms for your channel. These are actual search terms
driving the most traffic to my channel, and it's similar to what you saw when you saw my YouTube studio stats, but I like to look at the
top keyword opportunities to start with if I want to simply go for
those low-hanging fruit. And simply put, what top
keyword opportunities is, is simply the algorithm
identifying the keywords that have the highest
opportunity for your channel. Not to get too technical, but YouTube sometimes ranks
your videos based on your niche. So if I talk a lot about
Canva, in this case, it's going to be a lot
easier for me to rank for related Canva videos because they see my channel as
an authority in that subject, in that field. But don't be too intimidated, because you've gotta do your
research one way or another, and I assume your channel
isn't about some random things. You are specific about your niche and your topics or at least close, right? In terms of the video topics. So this is where I usually like to start if I have no ideas, if my brain is just kind of
dead today and it's a Monday, which is when I usually do my
planning, I simply head here, go to top keyword opportunities, and you can see the entire
list of key keywords that I could potentially
go for and rank for. Some examples include
ChatGPT, I've got Google Bard How broad is this? It's pretty broad and it'll be pretty
hard to rank for these. What I can do is go to Competition,
and then click it once. That'll filter it by very high to high, and that's not what you want. You don't want competition
to be very high, because it's going to be
harder, right, to rank for. So instead, what I like
to do is do the reverse, then now I'll see very low competition. The only problem is some of these keywords are not quite as related to my channel, and it may not be keywords
that I wanna target for, create videos around. In addition, the search
volume may be a little low, such as this, like there's only a thousand
searches per month for this. And is there a guideline? Is there a rule of thumb in
terms of how much search volume to actually go for? Well, I don't usually
look at this too much and I don't really sweat about it. If it's something that's worthwhile doing, then I may go for it. You know, maybe just
2,000 searches per month, such as Synthesia.io review. But over time, if you look
at YouTube in the long run, it's a search engine and if you can rank for
something like Synthesia, then that's gonna stay there
for the life of the video or your channel. But if you take a look at
this, very low competition, 13 is what they score it at, and overall it's given me a 65 score. And if you don't wanna bother looking at search volume and competition, simply look at the overall score. But I would do my extra research
and look at these numbers just to ensure I am going to
be spending my time wisely. But from this list, we are liking or something
is attracting us. We've got Synthesia AI. we can click on the keyword, dive deeper, that'll give us an overall
score in this kind of graph. We can see the search volume, competition, and on the right we've
got related keywords. If you wanna rank for
these keywords easier, then you may want to go for
a longer tail keyword phrase, such as Synthesia AI video, or Synthesia AI artificial
intelligence app review, which still gets a large volume. Or we could target what
is Synthesia AI videos? And by the way, Synthesia is an AI platform where you can create these presentations using AI-generated characters. A good practise is if
your channel is small, you're just getting started, you may want to rank
for longer tail keywords and it'll be easier because
there's less competition the more words they add to it. And here are some questions
that you could even target and literally put into your YouTube title, such as how to use Synthesia AI for free. But bear in mind the overall score, again, and you don't wanna dismiss this, but the questions area is
just another handy feature to look at. But if you do want to go for one of these other related keywords, let's say Synthesia AI
tutorial, click that once. That'll give you the
overall score once again. If you wanna be specific,
there's also tutorial 2023, and by putting the year after the actual video title and keywords, you may potentially get more views because it looks more relevant. Once we've found a
potential keyword to go for, what I would usually do is to copy this. And then where I would take this is to my Master YouTube Content Planner. This is a notion, workspace, and project that I've built over time, tweaked it so that it works for me. And with this I know exactly
what ideas I'm going to take, turn it into a video, what
I'm going to have to script, what's going to be recorded,
what's actually being recorded, what videos I've already uploaded
ready for my video editor to start editing. Then I can see the
different things, of course, in the processes, what
I've already published. And this is a Kanban format and view. And if you view Trello in the past, then you're probably familiar
with this kind of thing, but if you do wanna grab this
Content Planner template, I'll leave a link in the
description box below, but when you purchase it, you
won't get, obviously my ideas. You'll need to fill this
out with your own ideas. And this is where now I'll
show you what you need to do. And the version that
you download may differ because of the different
columns that I have. I've got a team and I do need
some of these other columns, such as uploaded, editing,
but for the most part, it works the same. When I come up with ideas, this is the column I want to focus on, and I click on Create New
Page, type in the keyword. In this case, it was
Synthesia AI tutorial. There are other sections
here that I can fill if I want to be more detailed, such as whether it's sponsored or not. I can fill in the number of searches, which is what I usually like to do. I can then open that card up. That'll open up the page,
as you can see right here, and this is where I can start scripting it if it's a video I want to start recording. And here with a keywords field is, I can again put in the keywords there. In addition, I also wanna
target related keywords so that I'm also targeting
other keywords related to these terms. So I may wanna take note
of the one that has 2023 and the ones that does show YouTube video. So from here I can select, select. Then right down the bottom, you can click on copy to keywords. I'll put a comma here, and then I'll paste it in so
that I've got those keywords in mine as well. Not to go into too much detail in terms of my actual recording process and creating YouTube videos in general, but what I usually do is simply head, drag and drop it to my
script area where I decide, let's go ahead with Synthesia
AI tutorial with this topic. I click it, I click on video template. In the case of you, if you do purchase this
Content Planner template, it will be a little different with a few more helpful
things to fill out. So then here, I would go
ahead and start scripting, adding my hook, adding
things like the things that I wanna share, and finally the verdict,
engagement, and call to action. But once that's done, I just drag and drop it
to the right process. So I would go ahead
and repeat this process of keyword researching. Let's say I do all my planning
and research on a Monday, I would go ahead, do a few more things and research a few more targeted keywords. If it's something brand new
that I want to start with and it's just an idea that came to mind, I would go ahead and search it. Let's say Runway, which is a platform to
create all sorts of things with video and images,
AI related, that is, but let's search for Runway. Start with a seed keyword. So that'll give you ideas
on where to actually go to, areas you could dive into in
terms of Runway, in my case, some things that just
don't make sense at all because of this specific search term. But if I go Runway AI, perhaps, that'll give me more specific results, such as Runway AI tutorial. In the related keywords section, I can see video breakdown Runway AI, how to edit using Runway AI, and one here how to use Runway AI. This one's actually given
me a pretty good score in terms of competition overall, but the overall score is medium. So whether I wanna go for this or not really depends on my preference. Do I want to wait a bit longer for my video to potentially rank, or do I wanna go for
those low competition, or very low competition keywords? But what I really love
about vidIQ is, once again, if you search for something, you can take a look at related keywords, we'll get a matching terms, and then I can see now how
to use Runway AI for free. So that could potentially
be something I create a video around. In terms of my personal goals, I like to go for the
ones that have very low or low competition. But let's rewind a little and I'll show you related keywords. Go to view all. You saw how I filtered it by competition, and this is how I usually
filter the keywords. I would go in here, look
at the search terms, and then look at the competition, see what I could potentially go for, text to video, AI video generator. These could then stir some ideas and lead me to another idea. So if it's an AI video generator, it could be something that's
not specifically about Runway, but maybe another platform. I could also filter by overall, giving me an overall score and telling me, here are the exact list
of keywords to go for. And of course, assuming that
I know all about these things, then I would go ahead and take note of it and then put it into my
YouTube content calendar. Another little feature
that I love about vidIQ is it's daily ideas. It's kind of like a Tinder, right? Where you swipe and swipe left or right, whether the ideas appeal to you. And you can use this on
mobile too, which I like. So based on content that
I've posted on my channel and ones that did well, it's suggesting some of
these ideas right here, such as how to use ChatGPT for SEO. This has got a medium chance
of successfulness, I guess. The metric that they use specifically is the view prediction. And if I want one that has a
high prediction, or very high, it's suggesting for me
to make one on unleashing the power of Canva Animation. And here, I could either
dismiss or save it for later. So if I save it, that'll go into saved
ideas where I've got a list of all my saved ideas. But what you wanna do with
this is to let them know what you like, what you dislike, so that it'll suggest
more ideas like the ones that you actually saved. But that's a keyword
research process specifically with vidIQ that I follow. Feel free to rinse and repeat this, finding as many keywords as
you want, planning ahead, and then putting it into
your own content calendar, note taking tool, text
editor, whatever you like. How do you now incorporate
the keywords that you've found to an actual YouTube video? So this is a real case
scenario, not a real video, but I wanna take you step by step in terms of how to actually
insert it to your title, description, tags, and so on. Assuming that you've uploaded your video, the next step is entering the title and then entering the description. What you're seeing here is
simply a saved description, which you can usually do to save time, and you can very well do
this in your Settings panel, and then inserting whatever you want. But let's start off with the title. So what I will do is head
back to my content planner, go and click on the card that
I'm currently working on, the video, that is, Synthesia AI tutorial. This is a main primary keyword that I'm trying to target for, right? So I'll copy that, or take note of it, go back to YouTube Studio. And then literally what I've done is entered that keyword, right? Synthesia AI tutorial. Now, part of vidIQ is
once you enter a title, what you can do is use its
AI title recommendations. I don't always use this, but you do get like
three credits per month and it resets every 30 days,
but it's got some ideas here, not really related to
what I actually want. It's not the best example. I could potentially use, unleash your creativity
with Synthesia AI tutorial. But again, I don't usually use the AI title recommendations feature. What I do instead is to
write the title myself based on things that I used
in the past that worked. Because this keyword is
pretty straightforward, by clicking on my thumbnail in the video, they're going to get a
Synthesia AI tutorial. So what I could do is just make
this a little more exciting, more eye-grabbing. I could say how to get started, or I could say something
like step-by-step, and perhaps adding an extra word, such as easy step-by-step video. In terms of the number of characters, I kind of aim for somewhere
around 55 characters. If I can get a little under, I
will because of optimization. If you are viewing it on mobile, people wanna see the full title, but somewhere around 55 characters to 70, 75 is what I aim for. What I also like to do is
perhaps insert a keyword that was from some of
my secondary keywords that I'm targeting. So if you refer back to my
content planner right here, we did extract some related keywords. So in this case, we've got Synthesia AI
video tutorial 2023. We've also got one that
says tutorial YouTube video. So I could very well take note of that. Go back here, and then applying something like 2023. Okay, that could very well
be the title, nice and sweet. I think video would've been good, tutorial video, or step-by-step video, so that way the keyword is in there. That's why I think it's
also important to take note of those secondary keywords to target for. You're not just targeting one keyword, it may be other things, and you may very well
target Synthesia itself, the primary keyword that
people are searching for. Let's say we would just go for SynthesiaAI tutorial video 2023. A little wordy, but let's say that is it. Now comes time to write the description. In here is where you kind
of weave in those keywords that you researched. So what I would say is something like, in this Synthesia AI
tutorial, you'll learn, and then this is where you could put your secondary keywords. Now, if I took note of
some of the questions that were actually asked when I did my research for Synthesia AI, you can see how to use
Synthesia AI for free, I could go ahead and say you'll learn how to use Synthesia AI. I've gone ahead and written
just a little bit more. You'll see, I'll show you how
to get started with Synthesia from signing up, pricing and plans, to creating AI videos using Synthesia. So write what you actually wanna write in the description of your
video, making sure it's helpful, not just stuffing your description
with all these keywords. One mistake to avoid
is adding your keywords in the actual description. So you do not wanna do that, because it is actually
against YouTube's terms. If you wanna add your keywords, you can add it into the
keywords and tags section. So if you scroll down, you'll see tags and you
simply add it right here. Not to go out of topic, but feel free to write your description, including any related links, perhaps a link to the resource
that you are referring to in the video and other resources. You've got timestamps as
well, which is always helpful. I always like to insert
timestamps in my video. If you scroll down, you'll see Tags. This is where you
actually insert the tags. Now, how much of a weight does tags count? In the eyes of YouTube, tags play a minimal role in
helping viewers find your video. So it's not so important, but I like to fill this
anyway with related keywords, and especially if it's a keyword that isn't always spelled right. So if someone spells
Synthesia incorrectly, you wanna put the misspelling right here. To assist you in the process
of entering your title, description, tags, and all that, I wanna show you one case study, right? So I've got this video where I'm showing five best
free stock footage websites, and you bet I was intentional in terms of targeting
these specific keywords. You can see right here, over 50% is from YouTube
search, quite a lot of views, like 150,000, I think
for this specific one, but if we go to details, I was targeting free
stock footage websites, and I can't recall how much
search volume this gets, but you can see how I
kind of weave this in, free stock footage. I think those are the keywords, actually. And there are also some related
terms, like copyright-free, royalty-free footage, creative commons. Those are some of the
things I targeted as well. If you scroll down, you can take a look at
tags that I've used. If you scroll up a little on
the right side bar, once again, you do need the vidIQ extension, and it will give you this vidIQ SEO score that you can follow. These are kind of best
practises by their terms. So overall, if I zoom in here,
you can see the tag count. That is all the tags that
are added into the tag field. It's given me a score of
five out of five tag volume, as well the number of tags
that I used, keywords in title, so the keywords that
I'm actually targeting. And then is it in the description? Have I tripled the keywords? So this could mean that
it's mentioned three times. And performance, you
may not get the results, especially if it's a new
video, but in my case, it's ranking really, really well. And there is this little
checklist that you can follow. So add one card, add one end screen. So this is just kind of
like a to-do or checklist that you could follow. You don't have to, but it's kind of like best practise. But bear in mind, I don't always get a 100
out of 100 SEO score here. I don't always want to aim for it. Sometimes I simply want to post a video that's based on a viral trend or a hype. I may not even go for any keywords. But going back to the tags area, you can get some suggestions, and these are some other
suggestions that vidIQ recommended, but other than the nitty
gritty of adding your keywords into the title description, of course, there are
other things that matter, like your thumbnails. So work on that. If you do want a step-by-step tutorial on how I design my thumbnails, at least before, I've got a editor now, I've got a step-by-step tutorial in the description box below. And that right there is
my entire full process to researching keywords
for my YouTube videos. If you want to leverage your
time that's spent in recording, editing, posting your videos, then you wanna take that time to do your research and
planning, finding those keywords, and ones that are
potentially going to give you a better chance of ranking. If you have any questions
about this video, feel free to leave your
comments down below. And again, if you want
full access to vidIQ for 30 days for just $1, use the link in the description box below where there's a special
page for you to sign up and get access to that. In the meantime, I'll leave up a couple of relevant videos for you to watch next. Thanks so much for watching. Do take care. (gentle music) (gentle music fades)
