Xenophobe Disrespects All Dragons Within Minutes Of Pitch | Dragons' Den

[Applause] okay my name is Alex Hall I'm the founder of the Big O were looking for a hundred and fifty thousand pounds worth of investment for a 15% stake in our company about three and a half years ago I saw a niche in the market for a pre packed marinated delicatessen style Olive to put alongside Chris and peanuts for the pub bar market we wanted to build an olive brand as KP is to peanuts Walker's is to crisps we wanted to be the Big O his to olives and had it not been for major teething problems with our Spanish suppliers would be well on our way to achieving that our business plan numbers-wise our plan wants to deliver 4.5 million turnover within three years and that's actually incredibly conservative alex is looking for a hundred and fifty thousand pounds and is prepared to give away fifteen percent of her company Dragon's Den rules dictate she must get at least what she asks for or she won't get a penny so tell me how have you funded get into this stage well I've got a business brain you know I'm always thinking of ideas and I got a prototype pot made for nothing and said I want olives in here with a six month shelf life who designed the tree me you design the tree so you own the rights to that tree yeah all these designs been registered and trademark yes the pole and dispenser is patented with the packaging finished and the patents in place the business seems promising a new dragon Theo Paphitis is clearly enjoying the taste of the product Doug Richard though wants to know more about the market for the Big O did I understand that you the your inspiration for the product and the way its designing the packaging and the ease of use it you said you wanted to be right next to the other sort of snacks that one gets when they buy inspiration was the poppin bar market so can you just talk me through what evidence you currently have what level of success you've had in reaching that pub in bar mark right well yes I mean I can the phone rings all day and we don't have any products Elsa that's a lovely anecdote but I was actually looking for a little more sort of substance than that no well you'll get more substance basically I don't know what you want to know big names I'm just looking to know that your product is actually being used by a customer that they like and that there's some sort of evidence to support that yes straightforward question well I can yes I mean it is straightforward although our sales don't reflect what the company could do because we've had inconsistent suppliers tell us so many many of these one pop sales in a week sorry I can't answer that question so directly because it's so different you know you might get your country village pub that's selling one every three days right but you might get your busy city pub that will be selling 48 in a day it varies I mean Ian's average Ramona these is one point we terrors 101 one a day alex has finally given the Dragons an arm sir but it's not the one they were looking for the Big O may look good but it's slow sales have astonished the Dragons and the business looks fragile in spite of her resistance Theo Paphitis is determined to find out how these sales translate into revenue Alex when did you start supplying bars November 2003 right 2003 and what's been the turnover or sales so far I can answer that question but I don't think it's that relevant because we've had very inconsistent supplies absolutely why because I want to know what you sell since November 2003 I'm sorry but that what that the relevance of that I mean if we had had continual supply you didn't have that you actually didn't and we haven't been able to get our hands on how much turnover have you done in that time we have 1200 customers unlimited limited limited Alex please answer the question I'm sorry I'm not going to answer that question because it's not relevant it's not relevant it is to me if you don't answer my question then I'm out I'm out Alexes defensive behavior has cost her the interest of Theo Paphitis and it's not endearing her to the rest of the Dragons either Duncan Bannatyne wants some straight answers Alex tell me exactly what is a problem you had with your Spanish supplier at explaining have you ever dealt with the Spanish never right well there's any one Spanish here dishonesty might be number one key key number one well they'd say things or put something in the product that shouldn't be in the product and wouldn't let us know so wouldn't be on the label and it was just totally dishonest Alex is on a collision course she needs a hundred and fifty thousand pounds but her sweeping statements about the Spanish could push Doug Richard over the edge you really caught me off guard when you maligned an entire nation because one supplier you really it makes you sound like a you're a wild gun telling me that all of the Spanish our designers have you ever dealt with the Spanish um yes I've dealt with honest Spanish and just some especially if that's the kind of comment you're willing to make god only knows what else we'll say and so I lose some faith in your judgment okay there so I won't be invested Doug richard is out and things are about to get worse at least if you look deep deep down inside yourself you know this product doesn't sell and that's your problem so really you haven't got a production problem that's not the problem it is you can't buy enough okay okay okay I just you know I like she just won't listen to anybody I just don't think you know why you're giving ears and ammo Alex has now lost the interest of three dragons but she's still refusing to acknowledge their concerns only Rachael Eleanor and Peter Jones are left and her bid for the one hundred and fifty thousand pound investment is on the verge of collapse I'm Peter I'm sitting here and I'm absolutely baffled I think it's firstly one of the worst pitches I've seen today you've mentioned that you've got a business brain I've yet to see any inclination that you actually know what you're doing so the biggest problem that I've got is I'm now focusing on somebody that actually I don't want to invest in regardless of how good this is so you've completely lost me you've lost my interest and I'm also out Rachel L Norah's Alex's last hope you've come across this incredibly hard work and this is your pitch we are selling yourself and your olive products and your business concept to us the business is about problems and actually one of the biggest tests of a successful entrepreneurs whether you can successfully get over those hurdles or whether they which we defeat you which we're doing well it's two-and-a-half years down the line you've got through all of your cash and all you can say is really it's it's the suppliers fault that you haven't created a successful business now actually I quite like the product and I personally like olives a lot and I can see there's a gap in the market whether you can actually make it work or not it's quite another matter and that's where I would have the problem in investing so it's not one for me so I'm out [Music] alex has been demolished by the Dragons who found that her defensive manner and refusal to divulge the basic details of her business made it impossible for them to invest ago said that is an example of how not to get an investment it could be a good product it was irrelevant because she was such so so egotistical anybody who is feels comfortable asking whether anybody hears Spanish so she can feel free to slag off an entire nation it is the moat it is reprehensible behavior if she behaves like that she will do other things later that are equally wrong Alex a difficult one that was quite tricky far too arrogant I am I mean you simply refuse to give them the information they're asking for and that wise it's not that relevant to give that information because it doesn't reflect it doesn't reflect the business from their point of view that if they ask a question and you know the answer the fact is that the product works we've proven that it works that's it you you

Channel: Dragons' Den

Views: 3,865,131

Rating: 4.7751703 out of 5

Keywords: bbc iplayer, united kingdom, british tv, british tv shows, watch uk tv online, watch british tv online, dragons, den, series, worst, pitches, funniest, moments, most, shocking, ideas, products, businesses, peter jones, dragons den worst pitches, dragons den funny, dragons den series 17, dragons den 2019, shark tank, shark tank 2019, new dragons den, deborah meaden, tej lalvani, touker suleyman, Alex Hall, Jeremy Clarkson, the big o, xenophobe, racism

Id: _b2W8pd7Zq0

Length: 10min 25sec (625 seconds)

Published: Mon Jan 06 2020

Reddit Comments

[u/nemaramen]

Googled her business' name to see if it was still around and it turns out she's Jeremy Clarkson's ex-wife

[u/shinglee]

What's with the weird shot of her climbing up the stairs? Dragon's Den is such a strangely formatted show.

[u/ciaran1123]

She was married to Jeremy Clarkson before he was famous

[u/Jerry_Curlan_Alt]

She just oozes arrogance.

[u/jj162]

Her bangs getting in her eyes the whole time also made me uncomfortable

[u/mikerailey]

OOF. She was a bad businesswoman all around.

[u/flbreglass]

Jesus this is golden cringe

[u/jeepney_danger]

Nothing's relevant

[u/beejmusic]

The nervous hairflip