(fast-paced dramatic music) - When you put together any kind of deal, you got to think is ... People always talk about
how to put together Win-Win deal, or how do you do that? The first step is you got to find out what drives the other person. Let me walk you through the
process that I go through; just mentally, just coming with this
off the top of my head. If I'm putting a deal together, what I look for is, first of all I want to find out: What's their goal? What's holding them back? What's their background? What are the intangible
assets that they might have, that I might possibly could leverage. Sometimes they might not even
be aware of what they have. They don't even know. But, I want to do a
very thorough interview or understanding, a conversation, okay? So, what's your goal? What's holding you back? What are the intangible assets or even tangible assets do you have? Who do you know? And what's your goal? And most importantly, what's holding you back
from achieving your goal? So in this case, look at the older gentlemen, he wants to sell pretty quickly. And he wants all up front. He wants 50 grand. And then the supplier, of course, wants to grow the business. Once you know the hot button, okay let's works something out. And then you can put some
kind of deal together. I used to believe that ... And I used to preach actually this, that marketing is the highest ... The most important or the highest dollar, the most valuable skill in business. I used to believe marketing is. Now I'm a little bit older, and a little bit more mature, I actually think deal making is the most valuable financial skill in business; because deal making is
always all about OP. OPM, OPT, OP whatever; it's all about other people's whatever, whatever forms, whatever they have, and then putting that together. Because I've done, and we just October, DJ knows this, we just did a deal because I'm on camera, I can't name the program, but anyway, we did a deal where, it's not our list, not our list, not my list, other people's list; not even my product, not my product, somebody else's product, okay? And it was as $6000 program, we put it together. We engineered the whole thing, put the whole thing together. We did about a quarter
million dollars in sales, in about 30 days. That's all other people right. So you put down something
like that together. So deal making versus ... Marketing is great, don't get
me wrong, I'm a marketing guy. But sometimes, deal making, when you can put these
Win-Win deals together, you could grow your company so fast. Instead of just doing
one customer at a time, which is okay, a better question may be, instead of getting one customer at a time, which customer can I get, that if I get that customer it will help me get a
hundred more customers. Whatever industry, if I could get, I'm just making this up ... If I could get Microsoft
in the IT industry, even though maybe I'll lose a
little bit of money up front, but if I could get Microsoft, how can I leverage that
to get other companies? Versus just I'll take
anybody, please, anybody. I'll take any client. Instead of doing that, well strategically who can I get that could get me a hundred more clients? Who could I get that
would get me hundred more, a hundred percent more impact, maybe a thousand more percent impact. Does that make sense? Yeah. So think about that. - [Announcer] 10 times your finances. 10 times your business. 10 times your marketing. 10 times your life. Hit the subscribe button now. (fast-paced dramatic music)
