WHY YOU NEED To Stop Being REALISTIC & SHOOT For The MOON TODAY! | Jesse Itzler & Lewis Howes

we program our brain one way and that's our limit and until we can get past that my superheroes some of them turned out to be unbelievably amazing humans but others i started looking at it's like man you're just rich success is the more experiences you have the more you can offer and i think by building this life resume i think it can also help you land your dream job you become more interesting it can help you if you've been waiting for a sign to make your dreams a reality then this video is for you i put together all the best lessons from serial entrepreneur jessie itzler on how to go after your dreams and accomplish them jesse's passion for life always gets me fired up so make sure to subscribe to this channel drop a like and comment your key takeaways below i've spent so much of my life exploring the physical side you know i've ran 100 mile race i've done ultra paddle board races i've done marathons and i love that i learned a lot from those kind of things but i've completely neglected the inner work and i just felt super distracted a little bit overwhelmed four kids wife work just like everybody else and i just said like well who are the masters like who would be the best person or persons to talk about like just self-reflection and just you know and it was monks and i didn't know anything about monk culture i know anything other than like watching a couple of movies and reading a couple of blogs about the monk world so i just said to my wife i think i'm gonna go live on a monastery you know and um her immediate reaction was like listen to louis like there are podcasts for this man you know you don't have to go away to a monastery but um you know it's um i learned best without question by jumping into the unknown like that's the best teaching tool for me and it's always been the way that i've gotten the most like growth and i was like man i'm just gonna go and uh i put the plan in motion pretty quickly when did you have the idea and then when did you go was it like within a couple months a couple weeks it was fast you had an idea you asked you told her about it otherwise okay otherwise i'm going to talk myself out of it so ready firing ready fire aim and that's the difference like i'm in a relationship my wife is a processor everything gets analyzed and processed and thought out what are the pros there's a pro sheet there's a con sheet what are the consequences and i'm an i'm inner louis where are we going you're going to learn something good i'm in something good is going to happen there's going to be a consequence but it's going to be a great experience right so it was about a month i would say a month yeah you were in got you and you were there and you already knew where you wanted to go or you started researching i knew that um you know i had living with the seal i had a book you know about living with me yeah about living with a navy seal that moved in with my family so i knew i wanted to write a book about this journey if if it's if it was suited for that so i called my publisher and she happened to know of this monastery that's how i got to the monastery and that that started the journey there you go and it was close enough to he was in the states didn't have to go to like grand tetons or some other place in another country or something was close to you in atlanta near atlanta on the east coast at least i went to india a year and a half ago as well after i did this digital detox i said i want to explore more so i went to india and essentially lived with monks for but i had like a nice you know a nice bed a nice place it wasn't like i was living in the ground but it was training 15 hours a day on the mind and the inner work meditation and it was for two weeks the first week was learning meditation the second week was learning how to teach meditation other people and i had some incredible experiences and it was the most profound piece i'd found with that type of work so i know that this works when you do it did you and i saw your before and after photos i think you sent it to me or you posted it online and i was like man you look so clear and calm what was the greatest lesson you learned about yourself through the process i was very clear and calm it took me a while to get to that place because when i first got there literally the first minute i walked in i took a quick tour and um my the main monk like my grand poobah brother christopher said to me tomorrow we're going to start at 7 15 a.m with prayer reflection and meditation and i was like great it's 605 pm what do i do for the next 13 hours and he looked at me dead in the eye and he said you think and i was sitting in the room the size of this desk basically excuse me and i said okay i'm going to try to meditate i'm not a big meditator my form of meditation has been running working out yeah like that's like my alone time no you know and um so i set my timer for 20 minutes and i'm like let me try to focus on my mantra and i'm going through my routine and i'm getting bombarded with thoughts like the worst is coming into my head like what here why am i here what if something happens to my wife my kids aren't you know all this stuff and time is going by and i'm like why hasn't my timer beeped you know i've been at this so i'm like well maybe i didn't set it let me reset it i'm like no i don't want to cheat it's going gonna happen any minute so i go back into my mantra and back into my mantra and afterwards felt like forever i'm like i didn't and start the timer so i go to reset my timer and i look down three minutes and 27 seconds and i'm like whoa i am that distracted that i can't even like sit quietly for three minutes like i'm that overwhelmed and distracted and i realized that like i'm here for like 15 days like i'm you know like i'm like this is like i'm what am i gonna do and i couldn't call my wife and be like you know what are you doing right now and there was i had to work it out in my own head and and that was that was hard but one of the other one of the other really big takeaways for me was like so that was one that you were really distracted that was a lesson you learned really distracted um i realized you know when i came home everybody asked me what i missed the most but nobody asked me what i didn't miss and i realized that a lot of things that i didn't miss filled up my calendar so i went during the final during march madness and i've grown up watching march madness and filling out the brackets and watching all the games and i didn't miss that at all you know i didn't miss going and searching through netflix the thousands of films that i could maybe watch and short circuiting because it's just too much like i didn't miss a lot of stuff that i do every day and i realize that i'm putting a lot like i realize that i want to we were just talking about this before the podcast started i'm turning 50. the average american lives to be 78 years old here we got all the research here we go if i'm average i got 28 years left if i'm average i hope i'm not but you're vegan you work out yeah but if you reverse engineer that if you reverse engineer those the next 30 years like i just climbed out washington there were no 60 or 7 year old guys on top of mount washington the relevant years you have to do things that you want to do like it's it's limited you know so my enemy is the clock and i realized man i just got to live with so much urgency and to put as much stuff of the things that i love to do with the people that i love to do them with on my plate and that's like as soon as i got home i'm like i'm a limit i'm saying no to everything unless it moves the buckets in my family life wellness finances are cause related like otherwise of course i'm going to have some stuff on my but the majority of my plate i want to fill it up with that stuff 80 90 needs to be filled up with that yeah is what you're saying yeah and if i took you know if i looked and i've been very lucky to live my life a lot like that but you know certainly the next 30 years 50 to 80 like that i mean man it's spooky i feel 32 but there's a reality on it's i look at it every day when i pull my driver's license out to get on a plane or i look at my like i'm turning 50 man so i mean those you know it's like i start to reverse engineer how i want to live those those those those days and um and i talk about it in the book i got this lesson early on in life but i didn't i appreciated it but i appreciate it a lot more when i first started out in in uh in the music business i was writing theme songs for professional sports teams we spoke about this and but i had no money i had like a hundred dollars in my bank account and i needed money to write demos to create these demos to present them because everything was on spec yeah do you like it buy it not like it wasn't like hey i want to write you this theme song will you give me 10 grand so i can go in the studio you're gonna make it get amazing deliver the product yeah and then if they liked it they would buy it but i had no money to make it so i went to this music manager and he said i'll lend you the ten thousand dollars you need to make four or five of these demos but i want 10 for that i want 10 of you forever like forever forever like i'm investing in you i'm giving you the 10 grand i don't know where this is gonna go and i was like i'll do it i'm 21 years old 10 of my thousand dollars i there wasn't nothing without this money yeah but before i finalized the deal i went and talked to my friend's father who was a big business mogul and i went to his apartment he had this mack daddy apartment in i mean mogul in the true sense of the word mogul owned guest owned parking garages all over new york on the piece of the yankees a piece of the new jersey nets at the time true mogul um and philanthropist i go to his apartment i'm 21 years old he has all this fancy artwork up he has his own swimming pool and i mean it's just mind-blowing the wealth and i start to tell him the story and he stops me and he says jesse i will trade every single thing i have for the one thing that you have and i'm like me i'm sorry i'm 128 yes youth youth yeah youth and the process the journey of going through the unknown the struggle the uncertainty and everything the wins the losses just the whole thing he would give up everything to go back to that to go back to that and wow i really like i've been really aware of that like that here i am 30 years later still talking about that wow and um but now more so now i don't want to get to be 70 and 80 and have that thought in my head like i want to live my life with that kind of urgency and fill up my plate so i don't have that regret that like because when you're in a routine time goes really fast and then you wake up and you're 70 and you're like i can't climb the mountain i'm 70. when you get out of the out of your routine like at the monastery and you look at the thing and it's three minutes and 27 seconds time slows down i want to stop the clock man i got four kids so my relationship with time in general was reestablished at the monastery really definitely by eliminating the things that no longer support or serve your vision for your life and focusing on things that do and not waiting so waiting for what so like i climbed mount washington i didn't i didn't get to the summit with five friends and i came back and mount washington is a really dangerous mountain in the winter i think it's one of the 10 most dangerous mountains because of the climate it's cold like minus 30 and the winds get up to 50 to 75 miles an hour and no visibility blah blah so i didn't get because of that i didn't get to the top of this journey i did with five of my close friends i came back and i'm talking to my wife about it and because i posted it on facebook i was getting bombarded with you didn't make it you could six miles to you couldn't get and i said to sarah i failed and you know i felt terrible i let my friends down we put it out there she said no no sweetie first of all you dumb skull get a tour guide right don't do it get proper equipment and train for it and go back next year next winter and knock it out and i was like next winter i'm going back on saturday wow that's the urgency because there's no guarantee what next winter is going to do you know like we could talk about all of our vision my thing would be like we'll do it now you're gonna you have a five year plan that takes too long man yeah it does it takes too long yeah so that's what i mean about my relationship with time it's like yes i eliminated a lot of the things that were no's but i also created a tremendous amount of urgency i started to look at at my enemy my greatest enemy other than keeping my health i mean that you know we all wanna is is the clock yeah if you could go back 15 to 20 years my age or five years earlier when you're 30 35 what would you eliminate and what would you add into your life um i you know i would i would i would act like i'm not going to live till 80 i would just i wouldn't put off the trip to hawaii i mean you're doing it you're going to live with monks you're traveling to hawaii you have a business i mean you have good balance i mean you've kind of cracked you have a short commute to work you've kind of cracked a lot of the things that many struggle with sitting in traffic in their commute bad relationships you know struggling with health issues and finances you've been able to eliminate a lot of that at a really early age um but i would just say you know my my suggestion would be to put just to put it in an analogy again i met a good friend of mine has this rule i called the kevin rule every fi every year i asked him how he lives his life because he's one of the happiest guys that i know and he's a police officer he told me that every year he takes a trip with his college friends he's been doing it since he's 21 years old one time a year and then every other month one weekend he goes away and puts something on his calendar these circles he's gonna run a marathon he's gonna go to the beach whatever i call it the kevin rule and i said to myself and this is what i would say to my 35 year old self especially at 35 and i'll show you why if i can't take a weekend every other month just put something on the calendar for myself if i can't do that my life is really out of balance because if i do live to 80 and i did and i put five of those on on the calendar a year right that would be 150 memories that i'm creating and moments that i'm creating if you do it at 35 years old then you have another 75 memories you have over 200 memories that you're creating but if you don't do it think of the loss no seriously i'm dead serious think of the lost because so that's how i look at it man i would like you know take advantage of the opportunity that you have at this age and the people that you know to create amazing to build your life resume and sort of talk about all the time you know it's like you have the work resume so what that means nothing if you're not building up your life resume yeah and those moments are the things there's only two kinds of moments man like the moments that happen not the preach but like the o.j simpson you remember during where oj was when during the chase or 9 11 you know exactly where you would never forget that but you didn't control that it just happened there are moments like that where you have no control over that you just remember because they're so vivid and then you have the moments that you have control over like the kevin rule that you you know that you circle that you create that you put in your position to happen and that's you know kind of how you build this life resume and that's what i would tell that's what i hope my kids do you know i hope they have a life filled with memories and you told me this on the last time in the podcast i believe you said that you take three hours for yourself every day is that still true even with four kids and wife and businesses and travel and everything you still take roughly three hours a day for just the things you want to do not roughly three hours yeah i mean at least is that in the morning or is it just it's cumulative so it could be a 45 minute walk in the morning 20 minutes sauna sit on the couch and do nothing but hang with friends whatever maybe yeah but that's my time and when i'm in that zone i'm not guilty that i'm not with my wife or kids or at work or or anything but the flip side is when i'm at work because i've had that time i'm not guilty that i'm not with you know you're not thinking about what you're going to do on the weekend or whatever yeah and the reason is because like if if my wife or my employer or whoever took away the things that i like to do during the during the day i'd resent them i mean i'd be so mad at sarah she said to me you can't run we got to go you know do this or you got to do i'll do it but let me let me allow me to do what what i need to do for me yeah that's 10 of the day it's not right i mean i'm talking about like i'm taking 80 of the day for me yeah it's just a small piece of the pie chart of the day but it's cumulative and i'm aware of it when i'm in that time yeah i think it's really beautiful i mean that stuck with me because if you don't have a couple hours a day for yourself you don't have a life it sounds like if you're not creating this life resume and circling things on the calendar every couple of months for you to do that you're excited about then you don't have a life either if you're just running through the motions i think so yeah well i think it leads for i think that the more interesting the more experiences you have the more you can offer the more experiences you have the more you can offer and i think by building this life resume i think it can also help you land your dream job you become more interesting it can help you accelerate at the job that you're at it's a lightning rod people want to talk about oh wait i'm i'm interested i want to interview you about your trip to hawaii now you told me you went and lived with you did meditation and live with monks and clarity tell me that's interesting to me i'm already want to take you out to dinner i want to talk about that and learn from that and i mean just from you saying that to me in one second so imagine if you're sitting at the conference room at work when everyone's going through the motions you're like no for my vacation i didn't go to at the beach at the hilton i went and i journeyed across blah blah blah and did this and the what built schools with kids right yeah right all the things that you're doing i just interviewed james the iron cowboy he talked about happiness for him is the ability to endure suffering it's like the more that you can endure pain and suffering in a in a safe container right the more you can take on life's adversities and challenges and not let everything affect you 24 7 and you can have more happiness when you go through a struggle is what his ideal of that was i thought it was interesting perspective he's like when you force pain upon yourself this guy who did 50 iron man triathlons in 50 days in 50 different states and when you can when forced that i believe that you can really overcome any challenge and the day-to-day stresses don't overwhelm you as much i don't know what do you think of that i think you learn a lot a lot from pain i think that we're wired for comfort and we seek comfort we run away from pain that's why you had a navy seal live with you yeah and i've gone through my share of pain my pain has been self-induced too it's been physical i ran 100 miles and put me in a wheelchair non-stop and put me in a wheelchair for four days i can relate to what he's saying for sure because i think there's tremendous growth there but it takes a really disciplined person to go to a place of consistent pain for growth and i'm not disagreeing with them because i think that there's validity in there but for me i find that that an equal amount if not more growth comes from simply stepping into the unknown so that could be an entrepreneur taking the journey taking the leap into a space that they're not aware of it could be i'm gonna go live you know i'm gonna go run run my first marathon although i've never done that before it's uncharted territory that's still growth without pain it's the uh it's the unknown uncertainty of it all yeah yeah that i think really is where the real growth comes from what's the biggest personal challenge you've ever faced uh parenting is just i think it's one of the hardest things you know in what ways oh just i mean it's just so complicated there's no manual there's no one around to you know i have four kids with different personalities different interests different wants different needs different fears different issues you know i mean no one's perfect i have my own issues so i mean just like that's a difficult thing i love it it's the most rewarding but it's it never stops challenges have definitive most of them have definitive dates like okay i'm going to run a marathon on this date and then it's over yeah a child is it's an ongoing challenge when they come home and tell you they've been bullied or they've had a tough day or they can't pick this up or whatever and you're looking at your kid and all you want to do is give them all the answers but you can't because they got to figure it out themselves it's hard and and i wasn't my only training has been being a son right you know so i've been taught by two people that had their own vision but now the world's a much different place you know so that's been that's been really hard i've had partnerships that have been hard and business i've had setbacks i've i've you know had plenty of egg on my face i remember when my record uh when my album came out in the early 90s i was at an airport in pittsburgh about to do a show and i was walking through the airport and i saw a cover of a big rap magazine and the headline of it is are white rappers ruining rap we're ruining hip hop or something and i was like whoa and then i looked down and it was a picture of me no way on the cover yeah oh man and i was like oh my god i want to go hide under a rock and then i read the article and i was so pissed i'm like the writer doesn't even know me like i like i wrote this album when i was in my college dorm room it's a reflection of that i'm not competing like this is like this is for me and my friends if you don't like you know like what are you i just like all these thoughts and i'm 21 with no one to call and like that's a hard thing to like you know move past because you think everyone's looking at you and thinking that's the guy he's one you know so i've had all kinds of things and that but at the end of the day i mean i wouldn't trade any any of that i just think you know gives you a little bit of thicker skin and what are the monks teach you about overcoming personal challenges um i think i don't know if it was direct lesson from them but i think i became very aware of like my own mortality through the experience through the experience and i spoke to them a lot about death because my parents are getting older and you know i'm i'm getting older some of my friends now are coming with you know having complications health complications and you know that's just an inevitable thing with time as you get older stuff catches up to people and you know you're gonna you're gonna face that soon and i hope not not you personally i'm just saying you're gonna as you get older yeah you see and so i had a lot of questions around that because you know and they had a lot of a lot of good advice around it but for me that helps me overcome a lot of my fears because before i'm gonna if i'm really really having a gut check about something like man i'm scared i gotta go on lewis's show what if people are like thumbs downing me and you know i say to myself really like and this i don't know man this is my wife would probably hit me for saying this but um in a hundred years nobody watching the show is going to be here right there'll be a whole you walk down the street and look at everything going on and all the fears and challenges nobody's going to be here in 100 years man it'll be a whole new wave of jessie's and lewis's and this one and stranger or whatever so who cares if i fall flat on my face yeah like who cares if the reviews aren't good who that's not that's gonna stop me because i'm scared of no one's even they're not going to know about it in 100 years that i had this fear or concern and that very often helps me gives me a little bit of a little nudge yeah doesn't always get me over the edge but it gives me a little bit of like you can do this it's in this scheme of the universe it's okay why why was death one of the main things you talked about or that was coming up for you uh i just think as a again as a parent and as a son and seeing some of my friends now that have like just get started to get diagnosed with stuff and having complications i've never really dealt with grief on that level i like a knock on wood i've had a really charmed lucky blessed my parents are alive i say this to sarah all the time like look at our existence today you know kids are healthy you're healthy i'm healthy parents are like it doesn't get better than this yeah like it at 50 years this doesn't get better than than like this and not talking about money or any i'm just talking about people in your life feeling yeah and it's just there's an inevitable timeline man you know and when you reverse engineer your life again i'm 50. if i reverse engineer my life and don't say what am i doing next week but where am i in 10 years when i'm 60 okay now my parents are 98. my grandma is 105. sarah's grandma's 105. the world's a different world for us than it is right now so i wanted to know fast forward they've been through it they've helped people i've never experienced that help me deal with it now so i can prepare myself i'm prepared for a lot of things man i try to make myself as bulletproof as i can for certain things right you eat healthy you exercise you have great relationships you know you become bulletproof in your own world through these relationships that are long-standing etc but i'm not prepared for that kind of stuff i've never had to deal with it on a close real level so you know why would i go to the masters and be like you know what did they say they said how you deal with it is a lesson for others you have a responsibility of how you deal with that stuff where it is a is a it's a lesson and a blessing for others the way you handle it and i was like wow and that made sense to me and they look at death as a passage it's just a passage so they almost celebrate life and celebrate the fact that this is just a passage into something probably better not as this massive loss is grieving my life is over not at all it's ending it's gonna take me years to overcome this correct we're a vessel we're here for a reason yeah um and so it's more of a celebration i'm sure there's some grieving that happens and a process of longing and missing but then they say it's more to celebrate that process right and there's a dignity and you know listen it's a really tough topic because people that are grieving everybody grieves differently of course everybody takes time you know it has different periods of grieving periods i'm not an expert on like i said i'm trying to learn and and if they can give me some guidance and i talk to my friends that have been down that path about it you know and it's not something that you would normally talk to people about death you know i have several friends from high school that have lost their parents that were that like raised me as a kid you know through their houses they lost their parents and like we don't talk about it and but now i do you know and they love it and i'll share i'll be like i remember i was with your mom and you know we went to a flea market and she was negotiating for these genes it was unbelievable and and then it makes them feel good and it keeps the spirit alive so i think it's important to have those kind of kind of conversations i don't know man like i said this 50 thing is hitting me i don't know man i'll tell you 35 started to hit me though too because i always felt like this young you know kid i was in my 20s i was always like the young guy in the industry and then i hit 30 and i was like okay i'm still like you know relatively young but 35 is closer to 40. it was the first time i really was like wow i'm getting older it hit me as like i'm getting older now and i'm not this the young 23 40 year old in this space anymore or in you know business anymore i'm getting up there and it may reflect a lot of these things just like urgency as well again i'm not 50 so i'm not living in this that different of space with four kids but i'm still like i want to do things now because tomorrow's not guaranteed for me right let alone 50 like tomorrow's not guaranteed and that's what i try to reflect on as much as possible is i mean hopefully i'll be here for a long time but tomorrow is not guaranteed and i don't want to hold on to grudges or regret or frustration or you know resentment towards people or myself i want to be free in my heart and that's the goal and and listen you know we live in a world of routine because routine is comfort you talk about the iron cowboy talking about getting uncomfortable in pain but pretty much all of us myself included we live in a world of routine routines are comfortable but routines can be a rut and when you're in a routine the clock goes fast it goes fast i was 35 yesterday when you're in a routine get up get the kids ready taking the carpool go work come out boom day over next day it's like and then and then if you don't get out of the routine and take advantage of those five weekends a year creating whatever you wake up and you're 60 and 70 or 50 or 40 or whatever and you're like man my knees messed up i can't i always wanted to do that but now i can't do that man i'm you know like you just don't know it's just like i said to sarah i want to run this race called bad water i've heard of it yeah it's it's 135 whatever is this the one running on the sun documentary yeah in death valley yeah yeah and and she said to me well aren't you concerned she's like don't do it you just aren't you concerned about like when you're 75 your hips and your knees and i'm like you think i'm worried about 75 right now like 75 get me to 75. i mean like i'll be more angry at 75 that i didn't do it yeah now and then if i wait four or five years to think about it to see how my now i'm 55. you might have knee problems or something exactly yeah and that's my point it's like it you know it's it's urgency and it's it's like um taking advantage of those opportunities while you can before they go away who is the most influential person in your life growing up and what was the biggest lesson they taught you oh well it would certainly be my dad without question but the best lesson i got was from my mom when i went to college my mom told me just to uh to do everything i could to try everything at school like nothing was off limits go to every lecture do every intramural sport go to every fraternity party do everything meet as many people and and just figure out what it is that you like to do now i still don't know what i want to do or what i like to do but it did give me a a a different view to just expose me to a whole different world that i didn't see growing up in long island and that ended up being a really good lesson for me but my parents have both been great influences on me what would you say is the biggest lesson your dad taught you um he just gave me so much freedom to try to do whatever i wanted to do and like you know he i think he really supported my failures and i had plenty you know and congratulated me on the attempt rather than the outcome interesting okay but at some point you got to make money so if you keep attempting something and you never make money you've got to figure out a solution right or well you don't have to make money if you're happy that's true but true um but yeah right right well if you're starting a business you can't just fail over and over right you got to eventually be profitable i would say you don't overhead pay your employees yeah of course gotcha gotcha that's cool though they gave you that freedom that curve but the relationship between you and money is an important dynamic of course you know what i mean absolutely right yeah of course absolutely very cool so what happened after uh the music success you know you're reinvesting and you sold the company did you stay in the music world did you so we branched out well we sold the company to a public company yep and the owner of this po of the public company a guy named bob silliman at sfx had a private jet and invited my partner and i on a trip we were the youngest uh company that he bought as far as we were 25 or 26 years old we sold the company and he took a liking to us kind of like young guys invited us on a trip and went on a private jet and um as soon as we got on the plane we kind of looked at each other and like how in the world do we do this more often like wow how do we get this right and um ultimately that one trip led to a private jet business that we started called marquee jet unbelievable i think i went to a marquette party at a super bowl and the tampa bay super bowl yeah there was a party there was marky jets i think it was like i'm not sure when this was oh i remember i remember exactly five six years ago maybe more it was several years ago yeah 2009 maybe even maybe more but yeah it was 2009.99 when did you guys launch marquee chats 0-1 0-1 gotcha gotcha okay yeah i remember that and being like wow this is a pretty sweet party yeah that was like our annual that was cool yeah it was really amazing so you just decided that you're gonna launch a jet company well we had this we had the idea because we wanted to use it right so like you know what even if no one else signs up for this thing and we can fly on a private jet that would be a win but uh there's a completely different uh skill set and business and industry that you didn't have any experience in i'm assuming right i mean that's kind of a theme for me i mean i think one of the things i look back on my life and i was in music i was in private jets i've been in coconut water and all these different things sports um is that i had no prior experience in any of that and it ended up being the best blessing for me because no one taught me or told me how to do it so it was guaranteed that it would be done differently interesting and that was uh you know it guaranteed it would be creative and different and unique so no neither my partner and i or i had any background and i mean we couldn't even make a paper airplane right now and we didn't have a plane so you weren't a pilot either on the zoo no no okay but we had an idea we had a passion for it we had an idea um and intuitively i think we both knew it would work because we knew if we wanted to use this product that probably a lot of people would want to use it and how can we make it more affordable and bring it to the masses so what did you do tell me the problem then what the solution was well the problem was there was only three ways to fly privately at the time you could buy your own airplane which is incredibly expensive it takes out 99.9 percent of the world you could buy a fraction of a plane which is like a time share which is also very expensive and it's a long commitment and that's not we don't want to put a couple of million dollars in for multiple years we wanted to take like three trips a year with our friends to golf yeah or you could charter a plane and there's all kinds of questions about like well who owns the plane who's flying the plane what if the plane doesn't show up you know inconsistencies so we were like if we could just offer a 25-hour solution with none of the responsibilities of owning your own plane you have to manage it you have to schedule it you just like call on demand it shows up and you pre-pay for it and just work off the hours it will work it's like the uber from planes yeah but there was one problem what we didn't have any planes okay so we we once we had the idea and we had it all kind of baked we had to go find out find someone that could lend us a fleet of airplanes right how many did you want to start with uh well we sat next to each other like you and i are doing and uh my partner asked me how many people you think would buy this that you know and i said i could probably sell 15. he said all right put me down for 15 and said we need enough to hold 30 people wow and um we went to netjets which is owned by warren buffett and uh and berkshire and with this idea are they based out of columbus yeah whenever i fly in i see big netjets on campus yeah and um had this meeting to pitch this idea that was going to change my life and they threw us out in about 10 minutes why uh i think the direct quote is sounds cool if you guys think i'm giving two 27 year olds my fleet of airplanes it's not happening you're out of your mind yeah and um but his partner came out after the meeting and said that was a great meeting i said what are you talking about we got thrown out in 12 12 minutes he said rich santouli the ceo doesn't give anyone 12 minutes and so if you guys kind of just do this change this do this come back and let's try it again so we did but instead of coming back with the deck we brought in our own focus group we literally just lined up like eight chairs of athletes entertainers agents people afford it right and one by one they stood up and explained why they wouldn't buy their own plane why they wouldn't buy a net jet fraction and why they would buy this cart wow and we got a deal and then a year later you know we were i think we had more customers than that yet no way oh my gosh that's a brilliant that you brought people in that you were able to enroll your friends into coming in and supporting you yeah no it's wow it was great and they were all on board because they wanted to use the product it sounds like yeah no i'm going to solve it yes they don't want to block first class and wait in line for an hour or two or whatever right or pay millions interesting amazing that's really cool and how long did you have that company for until you we had it in 0-1 we uh we took we ramped it up to 5 billion in sales and sold it in 0-9 to berkeley amazing congratulations that's big i love it okay and so during that time then you got connected with with zico right yeah so in 2006 i decided to raise money for for a bunch of charities that were important to me and i didn't want to do it um the way you know at the time i was going all these golf dinners for charity and you know banquets and all this stuff and it was just like the same thing so i decided i was gonna run a hundred miles to bring awareness and raise money for these charities and um i picked a date on my calendar and said i'm gonna start training today and um during the process i uh i did a lot of research on like well what do you drink right what do you eat if you're gonna run for 20 basically 24 hours yeah yeah and i stumbled upon coconut water and i became literally like the human guinea pig for coconut water and um i ended up finishing the race and i didn't cramp and uh i was like wow this is the fountain of youth like when other people discover what i just discovered you know to like a regular guy that's not a great athlete and just ran 100 miles this thing this thing's got some legs to it so i spent a year i went to jamaica i traveled to brazil tried to figure out like you know can i import this how does the whole beverage game work and uh and realized that um i wasn't wired and i didn't have the energy to start from you know from scratch yeah from scratch learn the ropes like the category was starting to move too fast yeah and the learning curve would be too great for me yeah and my energy level wasn't there at this point in my life so i ended up partnering with a guy named mark rampulas a rock star who founded zico and um so we already had the brand he had the brand yeah we had the brand they were about they were doing about you know four or five million dollars in sales and um we went to coca-cola i had gone to coca-cola with this idea originally to see if they would kind of be my net jets they could provide gotcha the back office stuff anyway we did a three-way partnership me my my company which was the 100-mile group zico and coca-cola three-way partnership and then we sold you know grew it sold it three years later to coke amazing it's unbelievable man yeah it was good and it was you know it was a great product uh at the right time and um i really believed in it and um and mark did a great job with the company it was a great product yeah i mean there's so many competitors now there's so many yeah it has like 250 different beverages that use coconut oil crazy yeah unbelievable it tastes so good though like you said yeah right uh so so tell me how did you how did the whole i want to own nba team come about then how does this again like wasn't planned uh i live in atlanta i'm a season ticket holder a huge basketball fan um i had the past experience having you know done a lot of these songs for the nba teams in my past life and which ultimately became more like ad campaigns and theme and and real slogans and way more than just a theme song so i had a little bit of background in kind of how game operations work and you know what you do at a time out and how the inter in arena operations work but i'm a big fan i have a season ticket holder at the hawks and i was a consultant to the hawks for about a year really prior to this um and when the team became for sale i felt so in love with the product the players the players the coaching staff the employees the brand the community that i just put my hand up really in a big way and said i want to be involved and surprisingly not a lot of people in atlanta did and i was just lucky enough to hook up with a small group of friends and uh and we got it wow is it three of you or is it uh well there were four we started out with there was there were four of us and now there's about i think there's about 14 uh total owners gotcha yeah gotcha so you like raised a fund essentially and there's like a few yep that has started gotcha and your wife's one of them right yep and how did that come about were you guys connected uh my wife and i yeah she was a customer at marquis jet okay and uh she came to a customer appreciation event and we became friendly and wow um you know sort of like how i got my record deal like i had to kind of break through the clutter so before i ran the 100 miles i called up her office she's an entrepreneur she has a company called spanx which is women's shapewear it's huge right yeah and i called her pr person and asked if um she would connect me to sarah and they said no and i said well could you tell her that um i want to run i'm running this 100-mile race and i want to do it in spanx to get some publicity for her brand if she's interested she'll make a donation and i married her a year later amazing so she make the donation or no uh no but we've got it exactly that's cool better than a donation so did she hear about it before you went in the race or after you did it before no she she her pr person as she would tell the story sarah another lunatic another lunatic's on the phone this time it's someone saying he wants to run a hundred miles and a pair of spanx and that caught our attention yeah i mean she's she's married gotcha gotcha very cool so did you guys connect before the race though or no uh yeah we were friendly friendly but we really started dating after the race interesting she was like a guy loves my brand this much i'll go out with him right right i love it yeah okay so i want to talk about the book now i love your story i love what you created you know you're like the representation of someone who creates something from nothing with everything you do and for me that's really inspiring and i think it's inspiring for a lot of people that are listening because most people don't believe they can create something from nothing and you create big things from nothing which i think is really cool and you didn't have like the education for all these things right you didn't go to like the school specifically for music or for owning a nba team or any of these things right you just learned as you went which i think is really cool and admirable um now why why the point of having a seal live with you this is this book's called living with the seal 31 days training with the toughest man on the planet and i watched a few videos on this guy as a freak um but why did you decide to to have them live with you on theme it wasn't planned i was at a race in san diego uh that i was doing with five friends it was a 24-hour relay race where we each turned turns running a leg of the race is it san diego to l.a in backers no it was actually a 24-hour race on a one-mile unknown dark parking lot and um we were doing it just to kind of get out of new york and have fun and whatever and at the start of the raid and the race was unsupported which means that you have to bring completely bring all your own supplies they provide nothing right and it's inside the track essentially a track and you know a chip in your in your shoe to clock your time right and um you know i've been i was coming off uh marquis jet so our supplies were like loaded i mean yeah they're like whole foods yeah trucks of stuff came up and they're pampers everything like luxury smooth masseuses and tents acupuncture set up yeah yeah like lights under our thing the guy to my left was running the entire thing alone and his supplies he had three 24 hours yeah he had three supplies he had a fold up chair that he sat in one bottle of water and a bag of crackers that's it for 24 hours yeah and he was about 280 pounds and um of like muscle and i'm looking at this guy i'm like what wow it made no sense and at mile seven so i kept my eye on him during the race and at mile 70 about uh because of his weight 70 7-0 yeah because of his weight he had broken all the small bones in both of his feet because all the pounding and because you had only eaten crackers when he sat down on his folding chair all the blood that that was from the run rushed down blah blah blah he had basically a kidney failure he was peeing blood oh my gosh so he was done and till he wasn't done i watched him get out of the chair peeing blood and with all his broken bones taped up and run 30 more miles no way and i was like who is this guy and what in the world makes him tick so i googled them after the race did you say hi to him or connect with them he wasn't a say hi to guy wow he was he was a don't with me guy right and um so i got his number off of his bib looked at the race results googled them and learned that he has this like amazing backstory he was a navy seal he lost a hundred pounds uh in 60 days before he reported to see it to buds to training camp he gained the weight back and then after he graduated and then lost a bunch of friends in a helicopter crash and decided to google the 10 hardest things in the world to do to raise money for the kids of the fallen soldiers and literally became the best endurance athlete on the planet he broke the guinness book of worlds records for most pull-ups in a day he did 4030 in 17 hours oh my gosh he's run multiple ultra marathons won multiple races i mean i can't even explain with this guy so anyway i cold call them i'm like i got to meet this guy flew out to meet him and like 10 minutes into our our meeting i'm like you know what all the different buckets of my life would be better if whatever this guy has rubbed off on me like whatever made him get out of that chair i want that in work i want that at home i want that in my training i want that to give that on to my kids like everything right so i just asked him if he would live with me for a month if he would move in with me and my family and three days later he's at my breakfast table wow okay and was there a format a structure because you're a busy guy you're traveling a lot you're you know probably not at home that much uh so what was it like you know were you like i'm going to be at home this whole time right so the rule was comes to you with work or he's just stays at home he shadowed me everywhere i went everywhere every 24 7 except for bed everywhere he didn't sleep nobody slept in the room next to us you know except in my house and um you know the only thing he said the only condition before he moved in was that i had to do anything that he said and that nothing was off limits and if i didn't do it he'd leave right and um obviously with respecting your family and you know no like not really no i mean it was like he he i mean when he first moved in the first he comes into the house and he has a little knapsack for 30 days if i go away for 30 days i'm checking two bags he has this little like huck fin for 30 days with all his clothes and everything and his whole life in the bag and i said to him his name is david goggins so if you're listening and you know him or you want to google him i said in the book i refer to him as seal but now you know he's out there so he came to the house and i said to him you know hey here's your room you know i'll show you around make yourself at home and you know my home is your home for the next 30 days and he said no no he said i don't have a home and i said no make yourself at home it's an expression and he said i don't operate in expressions wow and that was sort of like okay let's start so that was that was kind of our opening act no settling in no yeah and then we went down to the uh gym five minutes into the into our 31 day journey and um he said i want to see how many pull-ups you can do so i said all right so uh i guess to kind of get a level of like where i was at and i am not a strong guy so i did maybe eight pull-ups and then i dropped down and said all right wait 30 seconds and do it again do it again so i waited 30 seconds got back up on the bar i did like six he said all right one more time and now like i'm starting to feel it you know like i i don't think i can even get back up on the bar and i get i get three but three like you know kicking getting my chin over like whatever i could do to get over the bar so i said all right what's next he said what's next is we're gonna stay here until you do a hundred more oh my gosh and i said you're doing one at a time yeah and i'm like come on man like that's great on paper but i physically can't do 100 more and um that was our start of many lessons that i learned because i ended up doing it one at a time and what he taught me was that so many of our limitations are self-imposed you know and we set we set something up in our brain we program our brain one way and that's our limit and until we can get past that and see what we're really made of and like get uncomfortable and experience pain you can't real you don't really don't know what you're capable of yeah so that was a really good good lesson for me and every day was a lesson like that it seems like sarah you've had one idea that you've stuck with for 15 or 18 years with spanx and you create new ideas within the one idea which is just a different model i do i shared with jesse and he knows this i have other ideas so i have 99 pages single space typed of ideas and i i emailed them to me the myself the minute i have them and it's 99 pages right now which is just funny my assistant keeps going have you run out like can we hit 100 pages but i end up just it's so much more important to me in sort of instead of actioning on them instantly it's more important to me to not lose them i think an idea is a gift from the universe and and i cannot take for granted that i might forget it so the second i have it i email it to myself i used to keep it in notebooks but now i do email and they're there and then i revisit them and then they will come out of they will come out like my belly art book had nothing to do with spanx and that was an idea that was on that 99 pages and and i some of them will knock on the door enough that i'll say i'm going to find the extra time to make them happen how many ideas do you think that is on 99 pages is that a thousand is it 10 000 is that 500 what is that range do you think i don't know i don't know but you know it's interesting because we're both entrepreneurs with completely different styles so sarah is really good we're both very 80d sarah is very good at staying on one thing saying no to stuff mono tasking being single focused and i have to i like to operate in a completely different style i need a lot of balls in the air at once i need to bounce around from thing to you know from one thing to another it's just the way i operate i operate better with more balls in the air so everybody has their own style and over time you figure out what it is that works the best but you know sarah is really disciplined she's very disciplined um and she works it she looks at things through a unique lens it's always customer first it's always focused on value it's always focused on she goes right to the story and how she can articulate this to the customer and i'm ready firing i'm like i gotta start before anybody else starts and i'm gonna figure it out as i go just different styles yeah i mean are you friends with buffett sarah yes didn't isn't he the guy who said the quote like successful people and really successful people do things a little bit differently they say no more than successful people or something like that yeah it's funny when just we were talking his quote came to my mind but there is a warren buffett quote that says you know the most successful people in life have one thing in common their ability to say no and you say no a lot many things i have to i have to but it doesn't mean that you know another style of creating things in the world is any less it's just it's interesting i i have i am very disciplined in what i focus on i i'm kind of like i probably say i'm in between both of you like for me for me like i want to create stuff all the time and launch something quickly and put it out there but then i'm also like well you can't truly build something an empire and something magical for the long term if you're just jumping from one thing to the next whereas you have been disciplined for decades on building this global brand that just is so inspiring and both are fun it's like but you get to create your creative expression over here the jesse style but you it's you get to create something magical you know that stance so well i you know it's the two ways to look at it is i also look at jesse's life as so magical because no because literally i'm like honey you went you became top of the field in rap he was like on mtv and you know had hits in the top whatever and then he went from that to a jet company and did really well which is so different than rap music and then he goes from jets to coconut water and is really successful there and that you know and now he's doing he's an author and he's a motivational speaker so to me like that's really fascinating that he's been able it's very unique to find someone who's it's not that hard to find people who've jumped from sector to sector to sector it's hard to find people who've mastered or kind of been top of the game in all those different ones so i always look at him and think oh my gosh that's really makes for a colorful life like i've been plotting along on my own journey but you're doing you're doing quite fine sweetie you've got a colorful life he does have a million stories but you've got it you got it when i was starting out in business my philosophy was say yes to everything because you know and i'm so interested well it is because it was laughing at jokes that aren't funny going to everything not listening i'm serious because i didn't have the resources so for me i had to say yes to everything if there was an event i'm going because there could be a buyer there could be someone that that a connection if there was a basket basketball game i'm going i don't know who's going to be in the audience so it was yes yes yes yes yes when you get married and you have kids and you evolve your system has to evolve with it so what worked for me when i was 20 years old you know i had dinner when i was at 11 o'clock at night in new york city now we have dinner at 5 30 at night as you evolve your system has to evolve so i have said i am starting to say no to to things and you know i have a very simple test um louis and for for for friends and for business i want low aggravation for the highest reward like everybody else when i'm young i'm willing to go high aggravation for high high reward but now that reward isn't worth it so i want low aggravation so i'm curious uh i'll jesse i'll let you start with this i'm gonna ask you guys both the question jessie what's the thing you're most proud of about sarah that she probably doesn't know about and i feel like you tell her all the time and you guys talk all the time about everything but what's the thing that maybe you don't tell her enough or that you're really proud of that she maybe doesn't think is a big deal but you do the way she uses her success her wealth and her success is unbelievably inspiring and not just the philanthropy that she does and she does a lot of that in behind the scenes that no one knows about that i know about and in front of the scenes but just how she treats her friends and her family and me and her kids and um it's inspiring man it's um it's actually unbelievable so she's very selfless and very um she puts herself second and that's a great quality and especially because no one you know when you come into to wealth or success no one teaches you how to do it it's like we weren't a model my dad owned the plumbing supply house you know i was like we never talked about anything about that and she's just intuitively just figured out how to do it she's been enjoying the giving pledge and all the stuff she's done it's just unbelievable where does that come from sir and you to you know again you were selling i think it was fax machines door-to-door for five or seven years you didn't have tons of money and then you became you know extremely wealthy with owning this business and building this successful brand for 15 plus years where does that generosity come from at such a high level when everyone wants a donation everyone wants your time everyone wants you to coach them everyone wants you to speak interview you everyone wants you you've got a husband you've got four incredible kids you've got all your friends your family everyone is expecting more from you how do you stay humble through all that gratitude i'm so anchored in gratitude i feel grateful that i am a woman in this country born at the right time i've talked about that a lot and i feel that when you stay anchored in gratitude for what you have and what you've been able to accomplish it's it just it can't do anything but keep you humble i mean there's no reason to be any different i really believe that and i've said it before i think money just makes you more of who you already were so if you were a jerk you become a bigger jerk if you were kind you become kinder if you were generous you become more generous i can also mention that i've never been doing this for the money you know so the money has been a byproduct of following a passion i did want independence as a woman so i did that was important to me i didn't want to be financially dependent on anyone but beyond that it wasn't like i i'm not i'm not driven by material success really um i like experiences and i like you know things things that can help me spend more time with people i love but um i think that also made it easier for me not to get completely wholly consumed by the sparkle of it all right because it was never really about the sparkle on you know on like a shiny new car and all of that for me yeah i have an inside look into sarah's lifestyle it's fascinating you know as an entrepreneur watching has a marketer um it's just unbelievable i've never seen anything like it but her decision making is so unique and for most of us we make decisions based on as entrepreneurs roi return on investment and for 99 99.9 of the listeners that's the bottom line roi is i put this much money in i get this much money out she looks at roi through a completely different lens it's roi it's never it's not really the bottom line of course it's factored in it's experiences it's how i treat people roi could be the gift she gives to our kids in the form of cooking dinner every night you know her her roi special pancakes no but if you look at return your return on investment across a bigger platform than just what we normally look at and that's her lens so um i think it's really interesting you talk about this louis but there's pillars in life right so success is there's different kinds of success and so there's monetary success that's one bucket of your life you know there's success in your friendships and your relationships there's such success in how you are and behave in the community and what you're contributing there's success in are you healthy and strong and you take time to you know eat the right things and work out and so i've kind of always had all of those pillars in my mind also and i think it's easy for people to get so singularly focused in one pillar and that makes their whole life off-kilter i think one more thing i'll add those i think i think that's a really listen it's good i love it it's a really good point because you know people success to me and everyone has a different definition of success but when i look at success it's being good in multiple buckets like sarah just said success like when i was a kid i remember going into meetings and i was sitting out being all of these people that had so much wealth that i was trying to do to actually you know i was a young kid 23 24 sitting in boardroom meetings and as i got older those superheroes my superheroes some of them turned out to be unbelievably amazing humans but others i started looking at it's like man you're just rich yeah i don't like the nice person yeah right so um success is it's being good in multiple buckets and that's where we put our energy yeah we try to be good parents and we got plenty of flaws man we try to be good parents we try to be good husbands and wives good kids we both of our parents are both alive so investing in you know time with them and it's it's exhausting man because there's so many buckets as you get older this is what i want to ask you about the the question about energy and you know you have yes you have you know financial abundance right it's financial stability but you still have four kids you still have hundreds or thousands of employees and people counting on you people asking questions all the time people wanting from you and you could you'd have all the help in the world you could have all the tutors and nannies and cooks or whatever it may be but still it consumes so much energy of your time your thoughts and your attention how do you guys manage energy because i can only i mean i've got i don't have kids i've got a passionate latina which is a lot of energy i've got to have but it's like i've got a small team you've got a big team how do you and it's exhausting for me sometimes so how do you guys manage energy like you said you have to really think prioritize delegate what you can and let it go and not be too mentally hard on yourself and as your bubble grows you invest the time in hiring your weaknesses so whatever where where are your weaknesses and find the best talent invest in the talent and you know if you put the right people in place in certain areas then it will free you up um to be able to prioritize your time and then you have to take the time to do that like even though i have this leader in place what is the most important thing for me to be focusing on for spanx even though i may or may not have a nanny what is the most important thing for me to be doing with my children what's important to me and i sat down with jesse and we wrote out like what's important for us to be what is the quality time that we want to have with our children and just being intentional about those buckets will really help you figure out energy and how to use it and how to make it go farther i would add i think three things i think we've spoken about this in the past lewis many times you know i think the most important thing is to really be present and be where your feet are so if we're with our kids we're with our kids if we're if sarah's at work and you know i don't want sarah to be guilty or resent me you know for when she's at work when she's at work she's at work and it's fine when she's with the kids she's with the kids you got to be where your feet are so we communicate about that today i was on i had to do something for two hours i said i let her know i need two hours alone she was like no problem because i didn't want to feel guilty or and i don't want her to resent me so we communicate that but you got to be mega present two you go in and out of waves so like we went on a trip to poland with 10 friends brothers and make best friends at you know overnight best friends if i don't speak to the guys for six months i'm not going to beat myself up the relationship's still there so you have to trust the seeds and know that when that you've planted and know when it's time for me to jump back into that group of ten i'm gonna be present and everything's gonna be but you can't beat yourself up that your energy is pulling you somewhere else that time will come back you know and three is you gotta plan you can't like we're not good enough to just wake up and wing it we plan stuff man no we plan stuff like i plan that i'm going to see my parents a certain amount of times a year then i'm going to go on a certain amount of trips one-on-one trips with my kids we go away once a quarter we have we plan a trip alone time we have date night every wednesday i might not see sarah every single day every minute of the day during work but we know wednesday nights we're having date night we know we have our family dinners we know the weekends is our time so you have to you know you have to plan otherwise it's it's it's you know you start to spiral and when you spiral it's hard to get out of it it's really hard especially if you're in quarantine um i heard an interview that oprah did years ago about i'm going to butcher this but she essentially said at one point she made a decision in her life to throw a big dinner and bring all of her friends and family who've been asking her for money and stuff for years and she threw this big party huge dinner threw the best food and gave away cash and cars and gifts and said i'm bringing you all here i'm giving you the last thing i want to give you because i i assume for years people just kept asking for more and more and they were never happy and they're never satisfied this is the general concept i might be butchering it how do you guys manage the expectations of friends family people that are just on social media that ask you for things how do you manage the energy of people getting angry or upset or getting hurt if you don't do something for them when they think you should or could do you guys face that at all all the time uh it's a great question i mean first of all i don't i don't get angry at anyone's reaction um very time when people ask for something you're put in in a lose-lose situation i remember my mother told me and i when i was growing up to never to never um lend people money for a lot of different reasons you'll be let down and you know why do i have to pay them back they don't need the money or if you do pay him you know there's all kinds of guilt and resentment so um you know one way to handle this is you just you can give people money and just say this is a gift not a loan um but it's really case by case it's really case-by-case and situational and um but it it i'm not gonna lie man it is challenging it is challenging and how do you know when someone is like truly a friend or versus someone who's like always reaches out every year for for something you know monetarily let's say i don't feel like we have we have that much issue with that oh that's good yeah i mean i i personally don't know how you feel about it but i think you know i think it it feels very obvious to us who who's a friend and who's maybe someone who's not more of an opportunist but we we live our life in such a way that we're not in the situations very often that we're put in these positions and i stay very true to my core mission again with my foundation which is elevating women and supporting women so it gives me an opportunity to explain or have my team explain why the funds don't make sense to go there and that we'd love to support everyone and everything but you have to pick a lane and in order to be effective or possibly make an impact in that lane you have to give yourself permission again to say no to everything else that isn't in that lane so that's been very helpful what do you think is the skill they should be trying to learn with the extra time that they can create what's this new skill in an entrepreneurial mindset that they should be thinking about maybe they don't have time to call their friends and do this or do that because they're whatever reason but they have a little bit of time to create a skill if you could wish for that for one person if i if i what i would say is positive mindset is a skill so i would say if you are that person and you're at home right now listen to anything that's helps you have a positive frame of mind because right now more than ever your greatest weapon and the greatest thing that's going to get you through this and maybe determine who really thrives versus who survives through this is going to be mindset so listening to you know i have my favorites i grew up on wayne dyer um you know there's tony robbins wayne dyer there's so many great up and coming people in this space louis your stuff is so positive to listen to i would do that there's a lot of golden nuggets that you could learn also right now from other entrepreneurs but and then i would say selling as crazy as that sounds i would learn to sell i would practice it i might listen to an audio on selling i might read a book on selling i think at the end of the day selling is really important and selling yourself so maybe you practice selling yourself maybe you get a piece of paper out and you write why me what is unique about me even if you're feeling so down there's something that you are unique in the world that you do and start writing about it and up on a piece of paper and keep writing about it and get really confident about what you can contribute when this all comes through and then practice being able to articulate it in a really con concise confident way and that's going to go farther than a lot of things i mean that's really an important important skill yeah i would just add also if you for those that only have a couple of minutes it's a great time to teach your kids certain skills so one of the things that we've done here at our house is every week we're trying to try to teach our kids one thing so this week for example let's say it's capitals and states we're gonna learn all the capitals and states and giving the kids one big monthly goal so for our daughter it's teaching her how to ride a bike so i think a lot of people came into the quarantine thinking oh my god i'm going to be home i'm going to get so much done and they put a lot of pressure on themselves take that pressure right off we have enough pressure our parents are older our kids we're worrying about our parents our kids there's enough pressure to put pressure on yourself that you have to accomplish so much during this time write the book and learn spanish and whatever right right i came into this thing saying we should have seen our list my list was week one i'm writing a book week two i'm doing a documentary yeah i'm writing my second book i'm gonna take the ten thousand photos and organize them week four i've done none of it but at first at first i beat myself up about it and i was like sarah we come home we were like this is a we wasted the day what do you mean we came home we never left home right and then the backyard but we've surrendered that and said you know what let's get some small wins man small wins every day before we continue this video make sure to subscribe below and turn on the notification bell right now so you don't miss out on these great videos every single day how do i get to be more mentally tough how do i get to be more consistently disciplined and that's why i wrote the book because i wanted you know i wanted to share more of him than just like oh we ran nine miles and then he woke me up and we ran seven miles and i did this many pull-ups like you know that that comes and goes i mean you've had anyone can do the workouts right the mindset behind it yeah right i wanted obi-wan kenobi on my shoulder all the time wow so what do you think were the top three lessons that you learned from those 30 days 30 years 31 days sorry well you know he he has this thing called the 40 rule which is basically when you're when you're done when you when your brain tells you you're done you're really only forty percent done oh my gosh but the reality is we're all wired so the first time we experience pain or discomfort our brain says the signal basically enough taps on the shoulder because you get hurt yeah and um but if you ignore that tap on your shoulder and keep going you can do so much more sure so that was a really good lesson and i kind of learned that with the pull-ups but when's the limit the limit like once you do that you know 60 more or 40 more you got to find out keep going until you break an arm or until you go to the hospital or it depends on who you are right i think uh did you ever hit that limit where you had to go to the hospital i hit the limit where i physically just physically could not go on like we were doing push-ups one day and i just i just just physically couldn't get up you know like do another one like i just i just couldn't do enough my mind wanted to do another one i just felt like i just couldn't do it yes but uh he couldn't kind of read your energy and was like okay now's enough well we went into the we went into the steam room once because some of it was just psychological stuff so we went in the steam room one day and he set the uh maxed out on this on the steam to the highest temperature it's like 130 but it felt like it was 180 because it was it had to be a broken you know it was definitely hotter than once a lot how long were we in there for well we said we're gonna go in for 30 minutes with one glass of water and at about 19 minutes he's like in the corner like literally like whistling to himself shut up and i'm like i said to him like goggins i got to get out of here he's like we got 11 more minutes i'm like i got to get out of here and before he could answer i opened up the door and he came in he came out and grabbed me goes get the back in wow and then he looked at me he's like you don't look so good i'm like man i i don't feel so good and i was kind of drifting into la la land yeah yeah and he said we're boarding i'm like we're boarding aborting we're boarding so you didn't he didn't put you back yet he didn't put me back in he kind of saw the limit he saw the limit he also watched me sit in that chair for about three hours afterwards yeah drinking coconut water yeah i mean we just ran we just ran you know i was so out of whack from everything we were doing i wasn't sleeping and then we went in this heat i was dehydrated already the steam was like gross there was i couldn't breathe is this plus you're also mentally i'm assuming you didn't put uh you know you didn't put your life on pause during this no i was working full-time working full-time on multiple businesses 12-hour day like four then you're full-time with your your your your well your son right and your wife so it's not like you're just traveling and at the time and building a house it was crazy but but what one thing that he one lesson that he that he taught me was so important is you know i was able to take on all that he was putting on my plate and do more without getting rid of anything because what i did was he basically after a week looked at my life he was like a life coach in a weird way right and said to me you know i was filling up my calendar with so much non-essential stuff yes non-productive things because i felt obligated to say yes to lunch meetings you meet this guy for 15 minutes where you take this call and i just don't want to be like oh jesse's an he won't take this meeting or so i would just do it and i realized like i was losing control of my own time and like i i lost control of my own time so i just said i started saying no to everything canceling everything that that wasn't gonna really that i didn't need to do right that was other people putting demands on me and i really started focusing on me i mean i think so much of business is a reflection of you and so many of us don't don't invest in ourselves yes so i drew a little pie chart of my time of how i want to spend my time and in my 24 hours i broke it up into four different sections and i make sure that every day i have three hours for me so i can you know because i think it's just so important that we put ourselves first and we really don't so many of us don't you get all these arrows shot at you every day bills problems friends need this work the plumber has to come because this is broken this thing won't start it's like you're always dodging arrows right there's no way around that but if you don't take the three hours to at least separate separate yourself from the constant attack of arrows crazy bonkers yeah so you know we're gonna get out of shape we're gonna feel right you don't have any self-worth or something right interesting so what are you doing those three hours it's my time so i it could be it could be nothing and watch tv it could be exercise for two hours getting a sauna and read the paper it could be read a book it could be returning it's however i want to do it but it's my time that i control do you schedule that every day and morning singles you've broken up an hour here an hour there is it at night it's three hours together for me together for me i mean i'm able to do that yeah i know a lot of times i'll do two i'll kill two birds with one stone no no no one else is around it's just you alone or is it your friend no one else is controlling my time so you can have friends in that time with you working out or doing it yes but no one but i'm not going and doing something i don't want to do all your not taking calls unless it's an emergency i'm shut down wow shut down now sometimes if i'm training for something or i wanna i'll say you know what i'm gonna schedule all my calls during those three hours and i'll go for a run or a walk and i'll take them with me or i'll listen to a podcast during that so i'm like all right you know what i'm gonna go for a three hour walk let's just say all right and then i'll knock it all out sure sure interesting okay so what are the other three uh sections of the day you said sleep family work sleep family work and how much sleep do you get six or seven six or seven okay and then the rest depends on i mean for me my bucket's a little my bucket used to be ten hours of work and two three hours of family and seven hours and three you know it's amazing how much you can do in 24 hours think about it get seven hours of sleep take three hours for yourself is ten and work a full day eight hours you have six hours left of family time yeah and like that's who's knowing that's a lot of time a lot of time so you could i mean just you've already caught up with everything nobody but my point is and that's what i got out of this guy living with me 24 hours is a long time and we maximized the time i would get home at 11 o'clock some nights and we would spend an hour from 11 to 12 working out if we didn't do it or we had to get more in every minute was maximized it wasn't like we were just gonna go and be like you know what let's just go you know whatever no it was all about being productive with my own time yeah too you know you talked about habits and routines what would you say is um you know and that you kind of got complacent with your routines are they kind of held you back at a certain level right you weren't able to break through a certain level i talk about habits and routines about how important they are on this podcast a lot but it sounds like what i'm hearing you say is that they're important but every few months or a year you've got to switch it up is that what i'm hearing you saying well i don't want i don't want to go against your uh no it's okay i mean but um i think there are times where i would disagree and say that habits and routines are great they are but there also could be a rut sure and you know um and once you get to a place where they are and you're not getting better yeah there's all kinds of you know studies on that now it's all it also changing it up and changing up your habit also leads a little bit to lit to means getting uncomfortable breaking a habit requires a lot a lot so if you get in a habit to get out of that habit requires rewiring your brain it just it's just that's just a fact and that's hard to do you know it's no different than it's just a very hard thing to do so when i got to that place i couldn't get out of that rut because i was so deep in my habit i've been doing the same run the sameness and that was my day i had to work out i had to run in the morning i went to work and just couldn't get out of it so for me it ended up being a rut and i had to mix it up now why did you choose your wife i'm curious about this why is your wife your wife well we both got married we were both older when we got married i got married at 40. my wife was 37 when we got married so it was you know for me the 20s and 30s were fun super fun and that's where i was in my life my head was around fun work i had to work at nights like nights were really important to me yeah i just wasn't ready and you know there's only three scenarios right girl right time that's the one right girl wrong time that doesn't work and wrong girl right turn right time doesn't work so she was right right girl right time interesting why was she the right girl for you she was and she still is she's independent and which which i needed she you know she had her own career she um allowed me to have a long leash and freedom to do the things that i liked but we still checked in with each other still check in with each other values were the same um you know all all the stuff that you know you check if you check eight out of the ten boxes it's probably a fit that's great and what's the biggest lesson you've learned about uh yourself through her lens or being married with her what does she taught you well you go through different chapters sure so marriage for us was at before we had kids was one chapter marriage with a child was another marriage with four is another oh yeah um but listen you know for me and for her you're you you make a commitment you're in a team you're in a team and what i love about marriage is like no matter what happens you gotta hug and make up and move on you know what i mean like when you're dating it's like oh you well no you know what it's not gonna work out when you're married you gotta sort it out and figure it out and um you know that's hard but it's also fun yeah wow okay um how does she inspire you we'll see louis i know i'm upset i'm waiting how does she wanna get on the couch right now i'm happy too exactly yeah it could be my seal um how does she inspire you to break through your limits on a consistent basis or does she well she's she's an entrepreneur that's made her living putting herself out there so she's always you know not been scared to fail not been scared to take a chance and she's she's lived her life on the edge right so she allows me to have the same mentality and encourages me to do stuff like that so i was telling you before we started recording that about a month ago i invited uh the 12 10 most influential or 10 of the most influential um artists music music artists in my life that really changed the trajectory of my life when i was growing up and took my took me out a whole different course to my house for dinner and they all came and i told my wife i said sarah next friday you might want to circle your calendar we're having 10 guests come from you know some from the bronx and uh you know she she knows that that that's in my dna and i know that stuff like that isn't her dna sure she accepts you for that it sounds like nothing she does will surprise me it will surprise her right i got you i like it um what's i mean what's next for you you've had the seal live with you you've had these experiences you've been talking about this for a while now and press and everything like that when do you know let me ask you what's next for you and how does someone know when they're in a rut and how do they get to get out of it and how are you going to get out of the next route you're in because it's going to happen it sounds like for all of us right so uh for me um you know i love it's one thing to i love reading about inspiration and motivation and you know you do it all day long you encourage people you motivate people but it's a completely different thing to live with inspiration and motivation and i love this because i got so much more out of it than just reading a book right that i'm going to continue to do a series of books where i live with interesting people really yeah huh so that's brilliant i have all kinds of ideas and thoughts around what will be next if you're looking for more greatness in your life make sure to check out this video right here and also check out our free pdf the three secrets to unlock the power of your mind to help you change your life download it right here i saw what i wanted to be there wasn't a guy that won

Channel: Lewis Howes

Views: 68,801

Rating: 4.8530245 out of 5

Keywords: Lewis Howes, Lewis Howes interview, school of greatness, self help, self improvement, self development, personal development, success habits, success, wealth, motivation, inspiration, inspirational video, motivational video, success principles, millionaire success habits, how to become successful, success motivation, jesse itzler, jesse itzler interview, jesse itzler joe rogan, stop being realistic, life advice, achieve anything you want, manifest abundance

Id: BGyExLRxPZo

Length: 88min 31sec (5311 seconds)

Published: Sun Apr 18 2021