How To ACTUALLY Use The Law Of Attraction To MAKE MONEY TODAY! | Dan Lok & Lewis Howes

the marketplace cares about one thing it cares about value it doesn't care about our solving stories it doesn't care about our victim mentality it doesn't care about how hard we work it doesn't even care how much how many how much experience we have or how many years we're in business they don't the marketplace doesn't care the marketplace has no emotion the marketplace only cares about value and what determines our values are i think you gotta have a dream the school of greatness yeah please welcome i'm curious because you had a you had a number of failures as an entrepreneur uh many failed business attempts which your failures were probably uh you know other people's successes so i want to caveat that for a minute that you probably succeeded even though it was a failure to you i didn't know how to make money until i turned 25. i never thought i'd be an entrepreneur i thought i'd be finding somewhere to be a part of a team and helping like build a mission with someone else and i was really a team player as an athlete i wasn't the quarterback i wasn't the rah-rah leader i was more like throw me the ball let me make a play with the skills that i have let me do my thing yeah let me do my thing i don't want the pressure of being a leader and all that stuff in sports but out of necessity i needed to learn how to make money because of a number of instances in my life that occurred i'm curious for people that have never thought of themselves as an entrepreneur excuse me who've never thought they were an entrepreneur but they really want to be like myself i didn't think i'd be but i wanted to make some money what advice would you give to starting out if they have no skills as an entrepreneur if they've never made money before they're not sure if they can even do it what advice would you give should they even try or maybe are they not the right fit for that this may not be a a popular answer uh i used to believe that entrepreneurs are maybe not born but now i think as i'm a little bit older a little bit more gray hair a little bit more mature i think for some of us we are actually born to be entrepreneurs that we want to do our own thing it just until some incidents happen it didn't ignite that within us right uh i don't think entrepreneurs you can acquire certain entrepreneurial skills but i think it's in our dna there are certain people they just want to create they want to innovate they want to build something like it's in our personalities and our dna is not in our blood so i don't think that someone if they just work harder that they would become an entrepreneur if you look at the kind of the the small businesses you know uh that you know some say 90 something 95 percent of small businesses fail in the first five years you look at in in they say take us example right 30 million businesses only four percent effort exceed one million dollars a year in revenue so 96 of the businesses never get past that four percent right never get past one million revenue so if you're one million in revenue you're listening to this you're watching this you're already the top four percent of entrepreneurs if you're doing 10 million a year you're 0.4 of the entrepreneurs 0.4 so that's a tiny tiny percentage just like you know brother you think about in athletic world right how many athletes could get to a certain level yeah it's like there's millions in the high school level and then to get to college it's three percent and then it's it's exactly three percent of three percent to get the professional level yeah so is it talent maybe is it just hard work maybe but there's so many other factors but i think it's they they either have it or they don't the difference is just the skills and for me i i think again i didn't have it until a number of instances in my life forged me to become one out of necessity where i was like i'm broke uh you know i have no money i got to figure this out and it was almost like it it made me be entrepreneurial out of necessity otherwise ottoman just as happy like hey someone else has got all the pressure and all the financial headache and the stress of losing it all let me just catch the ball and score touchdowns yes you know that's a fun job you don't have to just make plays you know and then when i think entrepreneurship it teaches us something about ourselves right through this journey we learn about our own weaknesses we learn about who we are we have to deal with a lot of like the inner demons the inner conflicts and and a lot of issues right even now all of us people look at us and say oh you know louis has no problem dan has no problems believe me we have problems i did a five hour therapy session this last weekend there you go going into some dark stuff that i thought i'd already recovered and healed but realized oh it's still coming up for me in a different area of my personal life in manifest right and uh it's it's important for me to always have coaches i know you're always investing yes training and coaches and mentorship and leadership around you to support you what is the biggest demon that you still face today on the inner world that you have yet to fully overcome maybe you started working on it years ago but it still comes up that dark shadow or whatever you want to call it still rears its head in situations whether it be personal life or professional um ego ego uh i say that our ego is not our amigo that uh when we are i guess easy to to say hey um you know we have accomplished you know a degree of success and we feel like oh we know it and you know we don't want to listen we but it's always having that beginner's mindset i think ego uh but ego it's not just it's not arrogance it's our blind spots our own biases right we're well i always know how how closing works i always know how marketing works i don't know how leadership works but there are always new new things that are coming down the pipeline there are new things that we should learn so i think ego it's keeping that in check all the time and what would you say is your biggest insecurity still even if you've overcomed it it's still a little bit there my i would say because i mean let's let's look at it in in terms of mainstream right that with what i do there aren't many if you call that influencer space this is called the influencer space or however we will define that space uh there are a lot not a lot of um asian faces right it's just a fact like you look at i'm kind of the the one guy that kind of got you know made it quote unquote but that's still it's still there and i still face that i mean i remember in the beginning of of my building my social media following i could tell you like louis the most of the hate and negative comments they are more leading towards racist type kind of comments yep yep yeah most of them i think the first big yeah big chunk of it it was just what just saying stuff about your race or it wasn't even commenting on the content it was just chinese yeah no not the content yeah but like yeah that kind of stuff yes interesting and i still face that i still face that in some less but i still face that would that does that affect you when you see that or you just kind of just brush it off now no no in the beginning it affected me a lot because it was like oh i'm going i'm creating content i'm building my followings in and because of i'm also as you know my my personality i'm very direct right so you know it rubs people the wrong way it could be not that i i want to be rude i just that's me i just i'm that's that's my personality yeah i'm just yeah it's just my personality i don't i don't so because of that i think today it's less it's like there's a difference right in the beginning it's like who the hell are you you know who are you and this and that and it's like and it's like you're no good and then when you are good like when you are good enough that people can't deny that then it's like okay they kind of accept that you're good but they still there's still a little bit of that like hey you know so they'll try to find they can't criticize your content but they'll criticize your whatever yeah yeah yeah something yeah yeah yeah i get all that around babyface i get all that i mean i i laugh at it because some of them are quite creative they're actually quite funny they are quite funny i have to say it's interesting i used to defend pretty much every negative comment and oh wow um i don't know negative review that i would get my first few years years ago yes i would try to defend and get people to like me who were saying negative things about me and i remember one of my coaches saw this uh when i responded to some negative comment online and he called me he said you're just giving these people your power he's like just say thank you for the feedback and move on or say nothing and move on because putting energy and attention into the one percent of people that are leaving nasty comments it's not supporting your mission yeah and the bigger the following think about if we have let's say a million followers well if ten percent hating you that's like a hundred thousand people like if you think about putting a hundred thousand people in a stadium that's a lot of people that's just a lot of people right and we can't control how and people don't hate us they hate themselves anyway like they it's something that we say something that we do who we are it triggers something within them and the truth is most haters actually don't know us like they don't know you they don't know me they don't they don't know us they they came to the conclusions or they make a quick judgment based on a five-second video like that's how they do it and that's all part of it so i used to bother me but now it's like no hey i don't even spend time on that yeah man i'm curious about it i want to talk about money for a while uh what do you think are three things that poor people do that the rich people don't do that you notice i think first of all people poor people have a negative association with money yeah i'll give you a perfect example from from from just last week this has happened to me literally like in real life i was driving me my wife driving uh the bentley right to a to downtown in pass through a not so good neighborhood kind of like it's called hastings in vancouver kind of like the hood okay because we're going to chinatown we stopped in the red light there's one guy that came to my car spit on my cup no i'm on the bench yep on the window right and then gave me the finger and then walk away so you didn't say you didn't say anything you didn't do anything you didn't it was just that it's just a car just a car right uh so you would see a lot of people they think they say i want more money hey louis i want to have more success i want to i wanted more wealth but deep down actually they have a negative association with money because i always do this exercise with my students so imagine this imagine you're walking down the street you hear this loud engine right and then you see it like a black lamborghini just zoom charged by right what's the first thing that comes to your mind now most people would say oh he's an like what a if it's a woman oh she's a gold digger or if it's this young person all this probably from you know the daddy's money like all this stuff but like they can go through this very very quickly all the negative stuff right and then a small percentage would be oh that that might be an entrepreneur right but then maybe actually a father of three right that he's a hard-working entrepreneur he's been working hard and this is a little treat that he gives for himself and he only drives it you know maybe on the weekends that never comes to mind it's all the negative that comes to mind right so i would say that negative association with money consciously subconsciously they don't even know it yeah when you resent someone with money or you resent money why would money come to you or people with money right why why would why would you be surrounded by people who have money or why would you attract more wealth into your life if you're resenting it right yeah no so they too so it's like even the so that's the first thing is poor people are negative if they're associated with money the second one is they don't talk about money gosh i say this all the time man tell me more yeah they avoid conversations like it's like a taboo subject oh why you talk about money all the time like oh we don't talk about it's like we don't talk about that at dinner table it's you don't have conversation with your kids about money you don't have a conversation with a spouse about money it's somehow is a bad thing right it's like this and i think of think of money the best way to describe this is think of money as a person in your life treat money as a person so imagine if you think about we don't talk about that person yeah we don't we don't talk about you and in fact i don't i think you're the root of all evil i think you are greedy i think you're not that important to me do you think this person would stay around i don't think so like they would be like i don't want to be around but you know money is not that important money doesn't grow on trees oh there are other more important things than money like all this stuff right then money is not going to stick around so if you think of it that way but on the other hand if you talk about money you cherish money not to be a slave of money that's not what i'm talking about i'm talking about hey you know i value you i value money right i save you i i i invest you like you know intelligently right like you will think about that with that money's like okay you treat me good i'm going to stay around yeah right you think of like that it's almost like a lover you know i love you right oh yeah that's good i'm gonna love you back oh i don't like you you know i'm not gonna like your back so that would be the second one okay and the third the third one is it has to do with value so poor people want money without delivering more value versus you and i we understand the marketplace cares about one thing it cares about value it doesn't care about our solving stories it doesn't care about our victim mentality it doesn't care about how hard we work it doesn't even care how much how many how much experience we have or how many years we're in business they don't the marketplace doesn't care the marketplace has no emotion the marketplace only cares about value and what determines our values our skill sets so think about this where if someone is very motivated they think positively or they've got no skill sets to offer to the marketplace they're not going to make money on the other hand you've got someone with like let's say someone comes to you lewis it's like okay attitude but he's saying that hey louis i can help you with the facebook ad i can you can spend a dollar i can give you five dollars back if t has a skill set like that you'll be like okay i'm gonna give you some money to help me with my ads right so it's the skill set i think a lot of people are missing they don't understand that it's the mindset which is what you teach combined with your your skill set then you've got something that that works so i would say those are the key those are powerful i'm curious about i want to follow up on this skill set there's a lot of people who have all the degrees and credibility in the world but don't have the self belief yes so what is more important skill set actually being skilled at something the the ability to believe in yourself with the skill set and coupling the two or the ability to package your skills to transfer for money in exchange because a lot of people can't position or package and then sell they might have the skill set they might have the belief and confidence but they don't know how to package it to transfer money which one of those threes that's the three are more important i i would say i used to believe is the mindset but now i would say i'm leaning more towards the skill set and i'll explain why because let's say let's say let's say you're a digital marketer i'm going to use this example your digital marketer you don't really believe in yourself but let's say you know how to close you know how to communicate your value and you're good at what you do well and someone comes to you and say hey louis you're so good digital marketing let me give you five thousand a month retainer to do my social well that changes your belief system very quickly right so i almost like to use that as an environment it's like i teach all my students if you have not made a dollar closing or you're not a million dollar copywriting whatever that you do you make the first dollar you make your first dollar that's the best feeling that first dollar man that first dollar man it's like it's like podcast oh you've never made a dollar any money from podcast just make a first dollar that's the difference what's the difference between professional and amateur professional gets paid make your first dollar now it changes okay maybe i could do this maybe i'm pretty good maybe i could get better maybe i can do this full-time maybe i can make a career out of this it's easier to use the environment to shift our beliefs then try to change it just within ourselves that's what i believe it like our environment is infinitely more powerful than our willpower way more powerful our environment in what way if you don't want to be if you want if you want to get fit hang around with people who are fit you eat better you will want to exercise if you you don't smoke you hang around with all your friends and smokers guarantee you will smoke you don't do drugs you hang around with people do drugs you do drugs we can't help but influence my environment so i say why not put ourselves in an environment that is supportive of our goals i'm very very careful with that very careful yeah and i say the same thing this idea of entrepreneurship has been a sexy uh you know uh word and idea especially the last five years with social media and everyone kind of flashing this lifestyle gary vee you know talking about it a lot and everything um but as you know it's it's hard for a lot of entrepreneurs to to make a lot of money and and sustain it it's hard to get there but then it's hard to sustain it for a while when a pandemic hits or something else people aren't prepared for that do you think it's possible for people who who will have great skills who are part of a great team of a great company that never want to start their own thing and be an entrepreneur but are are valued are part of a team are growing with a company making an impact in this company and the mission that they have do you think it's possible for people that aren't entrepreneurs to become wealthy and if so what are the strategies they need to be applying right now in order to start having their money work for them as opposed to only working for money i love i love that question i've never been asked that question and i have a very good answer uh one thing i learned from from my mentor he said dan you then you don't get rich on income you get rich on equity you don't get rich on income so if for someone with the skill set think about a a a a ship right there's only one captain we're going from here to there so you look at look at jack ma who started alibaba yeah jackpot is very successful well but the the initial founders they didn't do too too bad either right so you have you have the people who maybe you are the founding members the founding team with a startup that is going places with the right visionary with the right founder and ceo which by the way that's also i think only certain people fix that profile that's what i believe in okay that's what i believe in and i learned that from through culture index which is like a a survey that people take to see what personality that fits so only certain people are fit for their ceo profiles but everybody else they can still contribute and if they have equity they participate they could still do very well financially in fact it's like if naturally they know they're not the ceo personalities and materials if they just try to be that it doesn't work anyway it just doesn't work but it doesn't mean they are not valued yeah i mean to me i play a role in my company because i have a certain skill set right but i cannot do what i do better than what like my team they have certain skills that are way better than me but just this morning we had with a technical challenge just like my team could fix that i don't know how to handle that like i i just we're trying to set up zoom before this yeah yeah like i'm like i have no idea i like i have no i no joke aside i actually don't know how to turn on the camera yeah i i literally do not how to i don't know where the button is you got to do the iphone though so that's easy that's easy i can handle that but like this the xd stuff i cannot handle so what i'm saying is you look at that that if they are they participate in a in a vehicle in a good market that's growing trending and if they could be part of their founding members they can get equity early on they could do very well and what if they can't get equity or they're not early on and they join a team after a hundred employees and it's not as good so it gets the timing of it right the timing of it is you want it to be too early higher risk too late that means you don't get as much upside and also depends on your skill set right what what's the skills that you bring to the table but they could they could do very well just it's called entrepreneurship right entrepreneurship yeah and what are some things that people could do if they say oh that's not me but i'm making a good salary and i'm going to be making more money what could i be doing with my money so that it earns me more what would you suggest every one of us needs to be an investor doesn't matter how we make the money i teach a concept called the wealth triangle right we just kind of got three parts the first part is what i call high income skills and high incomes i define high income skills skills that could make you more than ten thousand dollars a month okay ten thousand a month because i noticed something about human beings whenever we get past that six figure mark annually something shifts that i rarely see someone go past six figure and go back to 50 000 a year it becomes a new comfort it's a very you know once you know how to get there you can stay there it becomes it becomes a very it's a fascinating thing to see so i think that ten thousand a month hundred and twenty thousand dollars a year high income skills and then the second part is what i call a scalable business a scalable business not just any business but a business that is scalable such as a software business an influencer business or econ business a scalable business and then you have what i call high in high return investments and i define high return investments as investments that would give you a 10 return year in and year out 10 return or more so you so you look at this wealth triangle now here's the thing if you have high income skills you're already earning income your scalable business gives you profits and your high return investment builds your net worth right wealthy people talk about net worth they don't talk about income right they talk about their worth so you look at this now let me ask you this question lewis if someone who is like i'm making thirty thousand dollars a year i want to get into some real estate stuff you're like do you have money to put into it yeah yeah do you have high income skills no do you have a scalable business no i want to buy some properties with no money down kind of risky kind of risky right because if you follow this the first thing you got to focus on is increase your income meaning develop skill sets that the marketplace would value do that first now with a scalable business you can start one or you can also invest in one it doesn't always mean you have to start one so you can invest in one that throws those off profits and then you've got your uh uh your high return investments see when it comes to high return investments it's about the preservation of the capital it's not about getting the maximum return we it's almost we don't we don't need it to get 50 i just want 10 percent because i'm making money with these two things right this i just don't you just don't want that sitting in a bank and not making anything that's right that's right so now that we turn off capital off investment not just on investment now you're making more income you're becoming more valuable hopefully your income increases every year your profit goes up you take extra cash you put in higher return investments gives you more peace of mind then you this is this is the same same world triangle goes a million 10 million 100 million exactly the same yeah it's exactly the same if you're uh if you're looking at a 21 year old 25 year old who's about to get started in whatever a job an entrepreneurship uh endeavor and you're looking at them and you have a 20-minute conversation with them what would you say is the number one sign that they would be successful what would they have to embody talk about not talk about uh you know in order for you to be like you know what this person is in the next two three years i want to watch them because it's going to be a trajectory or at least they're going to be growing in some way what would be that sign that someone would be successful someone who has a uh who has the obsession to learn to learn because i remember many years ago i was attending a a two-day workshop on digital marketing right at the time it's funny don't laugh at me but it was a workshop and the instructor was teaching how to do pop-up on a website like we're talking many many years ago when it was a big thing adding a pop-up right and i remember day one he taught us okay if you want to get more opt-in subscribers and a pop-up to your website and this is how you do it okay great so it's a few hundred but a few hundred of us in in the hotel room so then i went back to hotel room and and i talked to my coding guys okay let's add this piece of code we'll capture more opt-in on the website great right and then we're getting more opt-ins like just that evening so day two the instructor comes back and say hey so we i taught you how to add opt-in and stuff how many players have you have done it no one i put on my hand i thought everybody did it but no one did and i was like this is kind of fascinating right and then i share i said i said yeah actually works is we added on edit the power yesterday we get about subscribers it's awesome and that's when i learned something about myself that that i'm very eager to learn i'm very eager to execute very eager to execute if i want to look at someone's 21 years old if they whatever that they wherever they want to be if they have that obsession to learn and execute the action takers action tickets are money makers right that that i would say you could you could see it in his or her eyes that they they are they're action takers not like i'm making excuses i don't know i'm not ready timing is not right i'm not good enough and no they just they just execute yeah i think uh it's not about being afraid it's about just being willing to take action even when you don't know what you're doing i think a lot of people they don't know what they're doing and it cripples them and they say oh i've got to figure out what to do first and then when i feel comfortable then i can go do it but i feel like when you're talking about it's like i didn't know what i was doing i was like i just need to make some money let me go figure this out and embarrass myself and make mistakes and make a couple bucks i say that you want to act as if all your dreams have come true and then you challenge your reality to catch up it's much more powerful when you act as you're already there think about this i'm going to ask you this when you had the idea for the podcast that not not not this not the lewis house today i'm talking about in the beginning right not not not the followers like in the beginning at the time there's no credibility there's no you're just getting started there's no name right it's like you try to get people on the show well i don't know if i want to be right all that stuff but now people are honored to be like they would be like they'll knock on your doors hey lou is gonna be on your show right but think about all these years in the very beginning at least for my observation and correct me this is this is wrong i saw that you were already acting as hey you know what i'm i'm a brand right i'm gonna my show is gonna have tens of millions hundreds of millions of downloads absolutely so yeah i started here i started investing in my my design and my brand yes what is the example that i would want to look at if i would book this person if i would go on their show if oprah would call me or if ellen would call me what would i need to look like and alan did call you exactly yeah it's like there you go what would i need to look like to be a new york time best seller before i wrote a new york times like what would the branding need to be what would the the messaging need to be what would the results need to be in order to get there and i just started acting as uh with that vision in mind and it kind of goes into this segues into the law of attraction which um i'm curious your thoughts on the law of attraction when it comes to manifesting money when it comes to manifesting your dreams manifesting goals the dream partner whatever it may be for someone in your opinion how does the law of attraction work and in what way does it work best for money business health relationships what do you what do you feel i'm a very strong believe in law of attraction i made a video on youtube about this as well but law of attraction is basically thoughts of things right everything is energy and you become what you think about essentially that's what it means but that's just one of the laws you have low gravity you have you have laws of cause and effect i think what whatever we do we need to learn and understand these other laws exist law of action so it's not just law of attraction it's like you're trying to do a math equation you only know a plus but there's minus th there's the equal sign there's there's a lot of things that bracket there are a lot of things you could use to to make an equation work but that oh i only know a plus sign so when you've got it's like when you've you've got a hammer everything looks like a nail right and people just utilize that and they don't they don't look at everything else so i believe in it i believe in having the vision board but also believe in having other things like where you think about even the law of realism right even the law of cause and effect the all these things so yes i believe in it but it's just one it's like think of it's like one or two percent of the equation yeah but that's just the rest of the equations how have you seen it work for your uh life or business the law of attraction so perfect example many years ago i had a dream of getting my first i was young 27 years old right one of my dream car was at the couple years ago a couple years a couple years ago twenty couple years ago thank you i appreciate that i appreciate that i hope i stay young then like you know like that uh but what was my dream car i was driving the master uh three at the time the hatchback my dream was to get a master rx8 like the rotary engine young guy want to get a sports my first sports car that was so i had that on my vision board like i cut out the poster right from an ad and i would look at it every every day in front of me and then what i would do is i would go to dealerships and test drive the car okay and i would go to different dealerships because you don't want to go to back the same dealership they kick you out right i gotta go to different dealerships and i would drive the car and i would visualize what is it like to drive the car so i would visualize i'm i'm in the car i'll turn on the ignition i can hear the engine i i know the i can smell the leather i know the color of the red like everything i know i know exactly what i want and i picture so many times and i test drove it so many times so here's what happens when i made enough money i went to the dealership i said i want the rx6 these are the features and these are what i want and the sales guy was like well you know mr lock let me tell you to test drive another i don't need that well let me talk about the features i don't need them i don't need any of that so let's do the paperwork he said it's the fastest clothes it's ever done it's never sold a car this fast you knew exactly what you wanted i know exactly because i've seen it a gazillion times in my mind so here's what's fascinating i got the key i did get paperwork right i drove the car off the pick up the car off the parking lot they happen to have the model right there i drove off the the the parking lot of dealership and lewis guess how i felt the exact same you thought beforehand calm yeah the exact same before when you were imagining it in your mind that's exactly like because it's like in my mind it's like you're supposed to be there yeah it's already in my car and i was actually months ago talking to my friend when i saw like the rx6 people like uh car joe buys oh that's my car and my friend just laughed at me so that's not your car dan so i said that's my car like i'm not lying it's just in my mind it's my car it's done like it's done it has it just hasn't got to me yet it just hasn't got to me yet now i've got the key i drove it home my pocket i didn't feel a thing because it's already done in my mind yeah and that's one example but i did it so many times in my life youtube channel when i started my youtube channel you know what my wife jenny said he's exact see who's going to watch this [Laughter] seriously she's just going to watch you she's who wants to watch you she sees you every day so she's like who wants to watch it's just yeah you know and i said no you'd understand i said i'm going to build my youtube channel who are like now it's saturated it's not going to work i said listen to me i'm gonna get my first uh silver button hundred thousand yeah hundred thousand i i cut out the hun uh the silver thing right put it on my wall vision board that's i'm gonna get that and then when i hit it my wife is like ah that's it man like i'm gonna get to the one million you know subs just like nah who's gonna say who's gonna watch this you know and i had that goal and the same thing happened again and again and again and again in my life so now i have the new vision i want to build a unicorn right as a tech empire i do exactly the same thing i have my vision i know and then now i'm attracting the people that can help me do that like now i'm looking at deals i bought a couple deals already like going to that direction so i act as if i'm already there then everything else falls into play the people the context the relationships the capital they just skills everything yeah they just come what's the amount of money that maybe it doesn't scare you but let's just hypothetically let's what's the amount of money that you're like man i don't have that yet but that's a that's a big number that maybe your billionaire friends have or whatever you're like that's a big number what is that number that scares you a billion billion a billion yeah what do you think it would take for you to get there in the next three years it would take me to do something quite very different from what i'm doing now i remember when i was making six-figure income as a copywriter like yeah 20 somewhat years old and that's good like six figure it's great money when i yeah like it's good money i was happy but then i knew in order to transition to the next level i had to let go what i have you know like what what got you here won't get you there so i actually i fired all my copywriting clients overnight one night as i all gone i'm gonna focus on developing my own like online business like and i did it probably a few times in my career every single time i have to reinvent myself i have to let go what sees what's difficult you have to let go of what works so my biggest strength right now what i have is my social media presence that's not going to get me to the b really nope grant's getting pretty close yeah what we're raising capital that's with uh if it's just like influencer right right right like you know you raised i think you raised like 500 million i think from it that's good that's a great model that's a great model right and something to emily but am i doing software though right that's the only difference right so i know it's not doing this it's leveraging this could be okay but i need to change what i do to get to that you need to let go of something you can't make youtube videos all day yeah and expect yourself to get to a billion unless you're and i know yeah and then the business cannot be just about like the just me it needs to be something you got to scale yourself yeah gosh isn't that interesting the thing that like is allowing us to build and generate more wealth and revenue and opportunities is the personal brand but it's going to have to like separate some or scale around right and and so what the it's like this my biggest strength is my biggest skills is my ability to close but if i only i could close and my team can close i can't scale can't do it so i need to have a closing team so my biggest strength once i get to the next stage becomes my biggest bottleneck in the same here my biggest strength that got me to here would become my biggest bottleneck to go to the next level so i'm aware of that and i'm already saying okay what do i need to do what i need to shift in order to get there and i'm okay i'm totally okay with that if you had hypothetical scenario uh someone came to you and said you know i'm gonna i get a little morbid at times but i'm gonna i'm gonna shoot you in your head and your entire everyone you love and everyone you know that you care about uh in three years if you don't reach a billion dollar net worth what would you what would change your mind now to let go of certain things like what would you do in the moment from now into those three years in order to make sure that happened if you had to obviously you can take as long as you want but if it had to be i would i would probably i'm already doing it but i would speed up the the the pace of me letting go of of things the current operation right with the transition and i would focus 100 on the just acquisition investment side because that's the only way to get there from my from my perspective acquisition meaning uh acquiring software companies that you can yeah and then put a group and then you and you go from there interesting yeah you're already doing what you're doing now you're already doing it but you would just if you got a gun in your head you'd do it faster i'll do it faster i would do it faster interesting yeah what do you think is your biggest fear over the next five to ten years as you go for the billion dollar mark and beyond and everything else you want to do not so much the fear of business the fear of like or like life stuff i don't think i have a lot of that uh where i think i also managed to balance quite good not a whole lot not a whole lot of fears because i'm not attached it's not like i gotta get in three years four years five years i don't really care about that it's a challenge as you know it's more than hey i set the goal can i get there what would who do i have to be to get there uh but it's also a little bit like can i do it like what's my potential like i thought i think i could but could i do it's like youtube you know i think i could hit a million could actually do it okay i could but can i get to the next level it's more like that yeah how does someone overcome the uh identity of imposter syndrome once they've reached the six-figure mark of copyrighting and oh but how could i get to half a million or a million i'm i could never do that or i could never get the 10 million or 100 million or a billion how do we overcome that identity of imposter system that so many of us put on ourselves in the transition of life i i'll share with you what works for me it's it's uh it's interesting because when i was uh making six figure my mentor alan my first mentor he invited me to invited me to a mastermind group okay and it was like five six guys and i was the youngest guy like i was young and all these guys are like millionaires successful business guys way older than me and i i felt you want to talk about imposter syndrome i felt like well i don't belong here i like i'm young i'm not experienced my business is only a few hundred k like like i shouldn't be here i shouldn't be here so i would be like like almost like a mouse i wouldn't speak i would just take notes and they would talk and all that and after a while i was like something clicked in me i started taking notes i started hitting the problems i see how they solve problems and just one day it clicked for me these guys are just like me they're not 10 times smarter they don't work 10 times harder they're just like me and when i had that shift suddenly the imposter syndrome disappears now i'm more vocal and i'm sharing i'm like oh danny's got a good idea like i'm sharing and they naturally pull me up they're natural and now before you know now looking back who i not today looking back that mastermind group the very first milestone group i belong to those guys and they were still friends by the way after all these years let's do good friends what they have done in business not looking back today right i'm looking at okay wow like that to me now is a small business right so the same thing here i'm looking at that next level hang around with people at that level and something will click for you is like you know what they're smart but they're just people right there's nothing they can do that i cannot do right it's just like you met billionaires you've met a number of them like what are your thoughts do you see them at first like ooh maybe they're like super crazy intelligent right but after you after you you hang out with them what are your thoughts uh they all have fears and doubts and they a lot of them are much older and so they have a lot more time to be able to get there and so i'm just like okay they've had time to to get to where they are and they always you always have something that most of them don't if they're much older than you and that is you have time yes they have more money you have more time and they from what i've noticed they almost admire the ability to be kind and curious about their success they admire and appreciate the curiosity that someone can bring to them because they want to they want to be able to share their story their success their their their their skills they want to be able to give it back like you said so i think when you when i uh come from a place of just gratitude and curiosity i recognize okay these are usually older older individuals who are 20 30 40 years older than me and they don't have the time you know honestly i could die tomorrow but they don't have the the youth like i do and there's a there's a mutual respect in the sense that okay i'm hungry i'm going after something they've done it and as long as i have humility uh they usually open up their fears and insecurities just like that i might have yes and do you find that do they do they are they like have three arms and four legs are they do they have ten times more iq right yeah they they all had challenges and adversity they had to overcome and they all usually they are they do very well in one sector right yeah absolutely and they all kind of talk about what you said they had to let go of something that was working at some point and reinvent to get to the next level yes and um and always be scaling up their thinking not holding on to old beliefs but like scaling up to new thoughts new processes um and it's always been about a team of people you know they never did it alone most of them yes you know they had bigger companies with thousands of employees or hundreds of employees to get there so it's it's not about whereas probably me and you in the beginning in our 20s was all about how can we develop a skill and do it on our own yes and that can only take you to so far that becomes a bottleneck right exactly exactly so it's exactly that that i think that's how we kind of eliminate or cure that imposter syndrome when you hang around with people like that you oh they're just like me they they have the doubts they have the fears they have the struggles okay like it's normal and once we normalize it then it's like okay i could see what are they doing what are the models how what's their views of the world i want to take i want to learn that how they see the world how they make decisions and the more we do then we'll we'll get closer and closer it's it's i got this from when people look at like let's say in our world the influencer space right you have the the friends the colleagues we hang out with right we all know right that's that's who we hang out with and we've been hanging out in here for a long time right when i joined ypo when i hang around with executive ceos of like massive companies like whenever these two worlds collide first of all they don't know each other in fact they don't even speak the same language it's like it's speaking two different languages and i noticed this is fascinating i'm kind of in the middle like two worlds collides right i see the finance i see what they do i say the i see like the leadership the management i see the marketing the the creativity the innovation from here like i see these i'm like this is powerful and i kind of take both world i'm like what if this this world knows more about this world which they don't and this one knows about this world wouldn't that be more effective and i could see the potential of that to be able to do that taking something a product but you infuse it with digital marketing branding social media how powerful that would be but they don't talk to each other so i see an opportunity there that's how i see it if i can marry the two and then do something from there you've been around a lot of wealthy people uh what would you say are the three best habits of wealthy rich individuals the myth that wealthy people are greedy the the wealthier they are almost all of them almost all of them they are the happiest most humble and kindest people i have met i've never been by people in this i have been a lot by people in like with no money right right like but seriously these guys they don't need to so they're like just they are nice they are kind uh one of my one of my one of my right-hand deskmen he lives in west van which is a wealthy neighborhood right he was just looking at the houses and then a guy comes in he was talking with the guy just cheat chatting and the guy invites very wealthy like we're talking 20 million dollar mentions right the guy invited him hey let me give you a two of the house i mean like you know let me have a drink like it's like these are good people it's it's incredible uh and so i think first one is they're actually very humble they're actually not like oh yeah i know everything no they're like they have this this curiosity about them they're like they they want to learn something oh tell me a little bit more to do oh that's interesting they have this curiosity thing about them they always want to learn more beginner's mind beginner's mind even they know they maybe they're very good at what they do but they know like oh i don't know that tell me more about that how do you do how do you do podcasts what does that work like i remember one time i had lunch with a dinner dinner with someone who has had like 20 exits 20 exits of company very successful guy okay and i was like oh my god i'm going to pick his brain it's going to be great i learned a lot you know lewis he joined the meeting like just him you and i the first thing he pulled out is a notebook he wants to ask me how i do things to take notes i'm like no wonder he's successful no wonder he's success incredible so humble curiosity right and the second thing is they think big yeah they don't think about measly little problems they think about how to solve like you solve what a friend of mine who is the landlord of this building that we're in uh he's he has a company a public company that sells uh solo windows so you put these uh windows on like this panel on your windows it's invisible but it can you can capture something like an invisible window yeah like so you can turn into electricity right so he's working on stuff like that he wants yeah i want to put like i want to put this in all the buildings in north america like crazy you know they think about stuff like that right he also has a company that develops like um skin repair like kind of like it's some crazy crazy things that he's into and i'm like i'm not thinking about that yeah okay so they think they think they take big okay they think third best and the third is they always what you just said they always put their people first they never say i did it it's my team it's this it's you know they're very very very very it's one thing i learned from them and he talked they taught me this don't use the word i just use we they said certain project went well it's not my youtube channel it's our youtube channel right it's not on my project it's our project we did it so i from a leadership perspective i learned to eliminate the word of i did it it's just we even if i finish a speaking gig we finish a speaking gig right it's not i finished a speaking game or i was on the we we the team is excited that we we are going on lewis howes podcast oh great the chat is blowing up right it's not all me i'm going to louis known as we so i think those are the three things yeah what do you believe is your greatest leadership quality and your weakest leadership quality my i'll talk about the weakest first my weakest leadership quality is i trust people too much too quick and that has cost me tens of millions of dollars no joke tens of millions of dollars uh a lot of the people problems that we have last year and i'm transparent like last year i like i laid off a lot of people from the from the company too that because i was trusting them oh yeah i think they would do a good job and i don't check so that so does that mean like a lack of training or proper onboard training to make sure that everything's up to what you your standard not even training is i i should have delegate a little bit more systematically not like hey here you go like there you go it's what it is and i don't go back and check so check the work yeah check the work the quality control and see if actually is it the right person in the right seat i thought they have a good attitude that's cool that's great so it's like people say uh higher for attitude and training for skills no i i don't believe in that anymore i said you better hide for skills you you want someone with who's done it who come in with skills because if they come in with no skills chances are you're paying for the education yeah so i would i would let's say if i want someone to grow my podcast i want someone who's who's built like who's done that who's already done it yeah who's already done it like oh i work with so-and-so work with so-and-so but i grew the podcast to this this many million downloads okay you're hired want to i would say the challenge that i've found correct me if i'm wrong maybe you found something different the challenge i've found is when uh it's almost like you have to hire for skills and attitude because i've had some people come in great qualification skills do an amazing job yes but in a sense not the right culture fit and drag you know pulling some people away from the vision or whatever it might be so it's like you need both which is hard hard to find hard to find and it's i i don't even want it used to what attitude because it's not exactly accurate it's the skills that fits the culture because when they come in if they can be molded a bit then it works some people think you cannot even do that you just can't it just doesn't fit it's like it's possible to fit in the culture i'm not looking for like fits like a glove they want perfect but it's hey it's good enough good it's good enough it's like you know get to know us we work together you know we'll get along right yeah i would say so your greatest greatest quality i can coach i am very in my opinion i'm good at looking at people's talent and how to bring that out of them because as i'm a mentor to so many so i could take someone who's um but i i can i can groom them so that that and i've done it for so many so i could see and i could probably see it better than they could see it for themselves i always have someone young guy coming and saying he totally lost i said with your talent your personality you should focus on copywriting or should focus on this like i'm very good with that i think that would be my biggest skill how do you think we can develop the skill of self-belief more i think a lot of people don't accomplish what they want because they doubt themselves so much that they don't take the actions that are required to accomplish what you want what do you think we can do to build more self-belief and overcome the doubt that the conversation's in our head is the it's not just self-belief i think it's self-esteem and it's self and it's not self-confidence they're two different things so the self-esteem where most people actually have low self-esteem because of the way that we were brought up for most of us right we don't have have high self-esteem so and we don't have high self-esteem we go into any scenario anything that we do want to start a career in business we go in with the mindset of oh i don't know it's going to work maybe it doesn't what if it doesn't work right then what i'm going to do right like all these things that's in our head and personally i found the best way for me personally at least to do it is to get small wins i need to recondition my mind to believe i know my mind doesn't believe it's like my mind is very skeptical we all have this survival brain right the crocodile brain is skeptical like oh i want to get you know i want to make a million i want to make 10 million i want to get a million subscribers i want to get million downloads podcasts whatever it might be right well if we set that goal and it's good but it's like well how am i going to get there well let's get your first download let's get your first 10 downloads your first 100 downloads like i need it's almost i need that validations to strengthen my belief so then i strategically how can gay create those validations to strengthen my belief so it's like playing a mind game with yourself it's quite fascinating right how do i trick my brain to believe that i can do this in other words right right so how can i bench press like you know 200 pounds i can't do that well let's do let's do 50. oh now i can do 60. oh maybe i can do 70. who knows oh my friend can do a 180 what the hell maybe i can do 100 right it's this kind of tricks that we play and i love to do that because over the years it's worked so well for me so i want to have those wins it's not if i cannot bench press 150 i'm a failure that will never stop right and we don't take the time to acknowledge ourselves and say hey 50 is good it's good right right good give yourself a penny back then do once then do a little bit more a little bit more a little bit a little bit more a little bit more yeah how do you uh show up in life without comparing yourself to where everyone else is at you know where your friends are at your successful entrepreneur friends or people who are certain you know have a six-pack whatever it is how do you develop the small wins but not be like ah but i'll never be like that or that person's got so much more money or whatever i am very competitive and that this used to bother me a lot it's like a feel for me like it's the competition as an athlete you get it right it's like yeah like i'm gonna i'm not you need you need almost like a target you know what i mean like i'm gonna beat that i'm gonna be be better like um and i found that works to a degree as our motivation and your feel but it's actually it's like diesel it's not very healthy it works but it's not very healthy versus electricity right it'll get you there but it's not yeah it's not clean it's not clean energy it's true it's not clean energy and but it would be like it's sometimes how many of us want to become more successful because we want to prove somebody wrong right our parents me my whole childhood there you go we want to prove something or we want to show that we you know we're better than you think right right you underestimate me or it's like a revenge thing it's okay not a clean energy right it's okay uh and i found that it could get you there but it won't it won't feel good it won't feel good and it's actually very destructive because you probably self explode or self sabotage to a degree and i find that it works and then later on oh can it be very transparent yeah okay i'll be very transparent when i set up to do youtube i looked at uh tai tai lopez i look at grand i look at number of like influencers i said i want my followers to be bigger than that for youtube at the time i have like i know hundred thousand whatever not not as many as i'm gonna bypass that i said i'm gonna bypass garyvee i'm gonna bypass this that was my target i'm just being very transparent yeah okay and guess what now let's say i'm not saying my youtube my bypass them so freaking what how did it feel when you pass them with the energy with the not clean energy of uh you know i feel first of all nobody gives like dude they don't give a i don't really care i don't like i thought i care a lot once it's oh okay like you maybe oh we did it okay then what so yeah who cares and then i realized actually nobody cares your customers your clients don't care your competitors probably don't even care you kind of care a little bit but by the time you hit it you don't really care either so the whole thing is just kind of a meaningless thing so once so once i get there i'm like this is just silly like why like why compare like it's great if if anything i was in clubhouse and uh grant joined the call but some people would say oh grant and i are we count competitors i don't see that at all i study grants materials right i i buy the 10x growth recording so i got studies i read this but i love it i bought probably i don't know 50 60 copies book to give to people right so i like i don't see that at all i admire what is done to accumulate the social capital converted into real estate assets like this those have done no one's ever done this before this is this is brilliant i can learn something from that i can learn something look at what tai is doing what gary v is doing what all of them are doing i'm like i don't see that and it's it's like hey we all have own paths and it's not like it's all ego right you have more subscribers you have more downloads but the truth is your audience doesn't care no one cares it's just our own little ego cares a little bit but when you do hit it you don't care either so it doesn't really matter yeah and when we focus on what i've learned with the hard way is when we focus on running our own race and becoming the best version of ourselves yes reaching our vision and our potential we don't have to be constantly saying well how do i beat this person or that person we're just becoming the best version that we can be with our goals and we will never be happy because you compare you can always find someone who's higher yes much higher so then there's no finish then there's no finish line either there's never a finish line and so then it's not healthy then we don't enjoy the the the moment and it becomes very that's why i say it's it's one kind of energy but it's not very clean it's not very sustainable convert it into electricity it's better it's cleaner and you'll be happier and i learned that the hard way surely i learned it the hard way me too man it took me 30 i mean tonight when i turned 30 i realized wow i'm doing this the wrong way i was able to get results and accomplish goals but never felt good inside because i was always doing it to prove people wrong or to compete and the problem is because it works to a degree it does it's like this is like this like i know it's not clean energy but it kind of works i'm accomplishing stuff i'm getting stuff done but then long term it does it doesn't work it doesn't work i want to ask you about martial arts i know it's a big part of your life oh yes i love that what would you say the three biggest lessons you've learned from your entire martial arts journey whether it be from your first lesson that you took as a you know a young young buck or this morning in the dojo what's the greatest three greatest lessons that you've learned i mean i i love martial arts and a lot of my business philosophies today i learned it from martial art as bruce lee of course i'm a huge huge fan fan of bruce lee and i would say the three big things that i've learned this is going to go deep let's see if we can we're going to go deeper i'll talk about the first one so in first one in in martial art in anyone that's learning a a a style like karate taekwondo boxing whatever it might be at first we have to learn what they call the the form you got to do the you know the forms right how you do the forms how you do a punch properly and that's great but then after a while we have to learn it mastered and then we have to forget it because when you learn it when you execute when you're in a sparring in any kind of scenario when you're using it you can be oh he's going to punch me this way then i'm going to do this and he's you're gonna do this and i'm gonna do this it doesn't work it doesn't it doesn't flow right so the first lesson is flow don't fight how do we how do we flow with with the movement and you don't come into any scenario predetermined oh you're to throw a kick then i'm going to block and then i'm going to hit this way it's never going to be like that it's just like in business oh what is the blueprint well there's no blueprint because it depends on how the marketplace will react to your offer to what you do the customer this is business is dynamic by looking for a blueprint you've already failed because by definition it's about never ending problem solving yeah adaptability yeah yeah it's all about solving bigger and bigger bigger problems right it's never a blueprint so i think that would be number two to flow don't fight and the second one is this i learned from bruce lee i'm gonna say it in in his quote i'll do my best to to rephrase he said this before i learned the art a punch is just a punch a kick it's just a kick after i learn the arm a punch is no longer a punch a kick is no longer a kick and now i truly understand the arp a punch is still just a punch i kick just a kick so so a punch is a punch and a kick as a kick what did he say at the end after i truly understand the art a punch is still just a punch a kick is still just a kick got it so what he's saying is that in the beginning when you you don't know anything you learn something i don't want to punch now i know how to punch and then you learn different ways oh i didn't like if you don't know anything about short you just i'm gonna punch like you know sucker punch right but now you know you put your hand this way you know how to jab you know how to how the uppercut how to cross how to hook you know combination but you know how to bob and weave you learn another kick you know how to do all this stuff right but then once you learn so many things just like in business just like in life you've got so many techniques but then there's no attributes behind the techniques right you and i can throw a same punch we can throw a jab mike tyson can throw a jab well mike kind of might cast his jab is a lot more deadly still a jab but the power the speed behind the punch is completely different from all of us normal people so what bruce was saying is you learn all these techniques but ultimately how do you simplify what you do so knowledge is daily increase but wisdom is daily decrease so how do you learn you don't know nothing you learn a lot and then you narrow it down to not knowing a whole lot and now you know a hun so you look from not knowing anything now no 100 things no i just need to know these five things that work simplifying simplify and simplify simplicity is the ultimate sophistication that would be the second big lesson i learned in martial art that it's like now when i close someone before many years ago i would have you know 50 ways to close a sale i have now one one line what's that line what would you like to do next that's it so before you learned every strategy and technique oh would you like in bleed blue and red like alternative clothes probably dark clothes you name it right no what would you like to do next now it's very simple very elegant but then there's the stuff behind this stuff right so that's simplicity i love that like you could on a closing call you could take control with just the first line i'll damage can i demonstrate very quickly yeah so if you instead of saying hey how are you that's you know how you sir how are you you know i teach when i teach it when i do this i said instead of doing that a simple line is what can i do for you no a very simple line but that simple line i can deliver it in with different tonality so let me demonstrate this is fun it's going to be fun so so i'm going to do it in i'm going to do it wrong then i'm going to do it the right the first time let's do it in different so first one so imagine if you're on the phone uh i'm a closer right so you just lewis tell me like the the feeling that you get from from like just raw whatever comes to mind okay okay first one first one hey what can i do for you uh desperate desperate excited desperate excited passionate passionate um anxious a little bit yeah anxious little bit salesman yeah stacy sleazy sales right okay so second one uh uh what what what what can i do for you nervous scared unsure uncertain yeah not believe in yourself not okay let's try the third one what can i do for you not credible not credible not incredible more like uh people teasing a little bit lucky a fake a little bit fake right yeah yeah a little bit fake okay fourth one and i'll do the last one fourth one um what can i do for you not caring not caring don't care about the job don't want to be here don't really want to be here right yeah okay last one what can i do for you yeah certain clear calm trustful trusting yeah so it's one line yeah it's the same punch it's the attributes behind the punch so we're not talking about different closing lines or or scripts or even how you i'm just talking just the opening i have lost or made a cell with just one line wow right just with my tonality i haven't talked about your needs i haven't talked about budget i haven't talked about anything if i say hey what can i do for you i ever lost yourself i don't need to continue 45 minutes for the rest of the call i've already i've finished i've lost the deal so just that's attributes one simple line right so that's where the depth that comes in it's of jab but it's a mike tyson jab or just a regular joe jab but this is you know that's the difference uh that's powerful that's a good distinction yes yes and then the last one yeah what would be for so as bruce lee talks about that and then i love his philosophy and his very famous famous quote he said be water my friend be water my friend it's about emptying the cup and we notice in martial art that and that's why i love bruce lee's martial art philosophy it's the jeet kune do that's his martial art style means the weight of the intercepting fist it is not about hey you have a japanese karate style korean kicking style or thai boxing or whatever it is about learning these things accumulation and then strip away what doesn't work what works for you and then you combine that together so it's not like i'm a judo guy i'm a kickboxing guy no like i can kickbox but i can also do judo so it's like this i am not a copywriter i can do copywriting i am not a youtuber but i know how youtube works i'm not a public speaker but i could speak so i see those are skill sets it's not my identity it's just a skill set that i have and i can combine all those so you see how what i do like martial art fits into everything i do like that's absolutely yeah absolutely i want to talk about identity for a second because i think this is a topic that can hold a lot of people back or it could propel them forward how should we be thinking about our identity in terms of the words we use the uh attachments we have to uh uh a self-identity the things we do um or how should we be unattaching to identity what's your philosophy about identity in general i have an instagram one of my most popular instagram graphics they're a cartoon it's a picture of a person and then with a chain ball in the back right and the quote is most people don't become who they want to become because they're too hurt you cannot become who you want to become because you're too attached to who you were that's who you were from the past and i think our identity changes with us right so in the beginning maybe you see yourself as a athlete and then you see yourself as an entrepreneur and then you see yourself as say a podcaster you see itself that's influencer as a celebrity influencer like i think it changes with us uh the key is making sure that the identity actually serves us and is who we want to be right and i like the identity to be just a little bit a couple steps ahead of who it should be made you feel a little bit uncomfortable what's your turn what's your current identity so you talk about branding or you're talking about my own personal personal business life what would you how would you identify if i said hey who are you what do you do what would your identity response be i love that i love that so the the branding wise is king of closing i want to that's what closing in person in print online offline that's what i focus that's what people like to pitch and hold you you need to give them something to pitch and hold just like the school greatness right if you need to pitch pitcher once they get to know you they know you're just searching much more than that but they need something to to grasp right they can latch on to uh in terms of self identity is is really the ceo of a a tech a tech investment firm that's how i see my identity but i know the gap and i know okay what do i need to do to become that so who are how i see myself which is very different from looking at just what i do now you can see right what was the hardest what was the identity that was the hardest to let go of at a period of your life whether it was i don't know copywriter to entrepreneur to single to married or you know no kids the kid like what's been the most challenging thing to let go of identity-wise for me it was an athlete like that was my whole life and then when it ended who you i didn't i was like what do i do with the rest of my life this is my life and now it's gone and i had to learn to let it go and reinvent it i would say it is from i think it's from a marketer to ceo that would that's probably the most difficult for me yeah why was that challenging because it's it's like this is what i'm good at this is what i've been doing my whole life that's why you make your money yeah this is why i make mine it's what i know right and to transition that to being a ceo where you don't actually you don't want to be the best marketers for your company you don't want to be the the hardest part yeah like how do i find someone no one knows it and especially for us it's our personal brand that's even harder no who knows how to promote louis house better louis it's so hard man right like how do you do that so i think transitioning that there was the most difficult but i'm glad i made a transition but that transition was hard and i think i'm still transitioning not done yet not done yet but it's better we'll probably always be marketers in a sense we'll always be marketing but maybe yeah we'll always be marketers yeah yeah exactly it's like we'll always be using marketing to uh you know generate leads and sales to build something that we want to build whatever it might be it's our personal brand tech software anything yes yes but it's tough it's good it's a tough one because it's such a powerful skill and then to to transition to leading to have other people perform those skills then you know maybe for you and i jump in it's easier it's no i can't do that to scale so that's a struggle that's a struggle remove yourself and empower marketers have an army of marketers inaudible like we cannot do create content and then optimize the content and youtube and instagram and clubhouse and and pay ads and funnels and emails and i mean you know you name it right it's just too much every 10 new social media apps coming out a year it's it's hard too much it's too much and then we don't want to miss out right we won't kind of be on it but then every single one of those things takes takes bandwidth like it just takes time and you still need to grow the business and you still need to manage the tv people and yeah and take care of your health and you know and you still want to be healthy and take care of your health and exercise and the relationship where you still want to spend time with your loved ones and your family and it's this it's not easy it's not easy it's crazy but i did i did learn something though uh a few months ago i had my friend brian scooterboy from 100 got junk ceo he came to the studio i asked him this question and i think he loved this i said brian talk to me man talk to me i i want to know right so these companies are doing most half a billion dollars a year in revenue or half a billion dollars and i said tell me the truth running a company is half a billion dollars right come tell me like the the what's it like and he said on the interview he said dan running a hot like a 500 million company it's way easier than a 50 million company really instead of running a 50 million company it's way easier than a you know they're five million and five million is way easier than 500k wow because you're doing it all on your own at 500k that's it i said i said no i first i said nah there's no way like i it's almost like i don't i'm a little bit skeptical i'm like i don't believe that but tell me a little bit more show me your schedule so you show me his schedule so go to office how many days a week come on tell me the shoes man you sleep in the office no i go to the office one day a week i said what one day a week what happens to the other days well you know most days he works in starbucks right starbucks before the covet a few hours a day he takes like three days two to three days off a week he takes a two months off a year i'm like what the heck he said yeah cause you i've got the team i've got the people i've got everything it runs i'm like bingo dad it just tells me it probably took him decades to train the team and find a team and build the culture and systems and processes i mean that's the work he was saying dan when i was doing a million dollars a year with 100 got junk it's him hauling the trucks and you know removing junk he said now it's like we do a million couple million a day i don't know i'm not doing nothing yeah yeah nothing i'm not he's got a very strong integrator like very strong like president running the company so he's like he makes all the decisions he just he does his visionary work strategies so we hang out here for half a day he talks me to me and everyone asks me about social media it just does his stuff i mean it's awesome i learned from that i'm like okay like we that's that's a goal that's a role model so bigger is actually easier they have more time off it's not a hustle hustle hustle kind of thing so that's what i learned i hope that's useful yeah that's good what's a belief and a thought that you have in your mind maybe it's a little thought or a little belief it's not strong all the time but maybe it's still there a thought or a belief that holds you back again maybe it's not like constantly in your mind always but it's there it's it's still there it still lingers it still tries to hang out with you maybe it's a little bit of the uh i'm not ready oh yeah i'm not ready not the i'm not good enough i i handled that a long time ago it's i'm not ready like am i ready right now we're looking at a at a attack deal right it's pretty sizable i'm like we could pull the trigger am i am i ready to to run that like you know guess it's attack it's got a cto like you know am i ready for that like to to make that leap right right it's like that that's that's that would be the big one i think that one is the one that's holding me back otherwise i would have gone faster when when do when do you think you'll know you're ready and when should people know when they're ready for anything in their life i i think i don't think we'll be ready uh one thing i did say that my mentor taught me is that dan you'll never be ready you just need to be comfortable you just need to be comfortable enough to make the decision to pull the trigger so i'm looking and i'm like i don't think i'll be ready until i'm i'm in it just like you won't know you can have a podcast with so many listeners until you kind of do it until you first show your 10 10 episodes or 100th episodes right then it's like oh i can i can do this right it's it's that it's like now we are setting up the the the um the on the investment side like raising capital am i ready for that how how would the world perceive that what would that look like right now you're dealing with regulations and you know all that stuff it comes in comes with it right am i ready for that so i have i have that i think that would be the one that's holding me back and when you have a negative thought in your mind whether it's that or just a limiting thought let's say maybe it's not negative but it's a limiting thought how do you um let it go how do you not let it consume your mind and and really hold you back in that moment or in your life goes back to i i need i need the the validations from the environment so then when i feel that little bit of oh am i ready so then i would call the people like my mentors and all that they have colleagues advisors they have done it and they would be like okay why do you think you're not ready well you know i don't i'm not so sure about this what about this piece is going to run this with the product after i buy it would it tank what if it's i don't i don't know if it is some technological stuff that i'm not aware of i mean that would be a big problem did well just have a cto to do the due diligence that they would kind of their left brain and say do this do this and this are you okay are you comfortable with it i'll be more comfortable right well what it what if you do the deal in a way that you you do some down payment but then you do the earn out so you know the guy would stay for at least a year and a half would that give you more comfort i said yeah that would give me more comfort so they would teach me how to use techniques and business acumen to make me more comfortable right yeah so it's that kind of thing which i may may not be aware of or even i know but then they would tell me maybe you never thought about in this way yeah and there that helps a lot so that's how i need to do it like i'm not a guy that sits and then suddenly from not knowing or from no belief to believe i i need those micro things that move me forward it's a lit as little as i know it sounds so silly like i talk about the investment fund it's as little as let me talk to your lawyer and start the paperwork like it's that it's just doing it yeah let's just let me do the first step right forget getting all registered let me just just do the favorite work first the first step of paperwork let's do a name search of the fun you know what i mean like little things let me let me let me talk to someone who's running as fun as this size what was that like like that little things i need to do those little things for myself so small wins small wins just small small ones i could do that i won't hesitate to do that and it's no big risk right right by the domain name let me get the instagram handle let me get a little let me get a logo going let me get a logo going yeah it's that it's that i'm curious it sounds silly i know it sounds slowly it works though it works it works i'm curious who was the most important figure in your life growing up and what was the greatest lesson that they taught you my mom it would be my mom there's no no no comparison no comparison just because my mom's single mom really being here sacrificed so much raising a kid who i was very rebellious right and being entrepreneurial not wanting to go to school not doing well in school and say i'm going to be an entrepreneur i'm going to do this and my mom is the furthest like my personality and my mom is like the opposite she cannot believe i'm doing what i'm doing and she's guess she's an introvert very kind humble but that that would be the the from a personal perspective you're talking about from a business perspective uh like business figure jack ma it would be jack ma yeah one of my dreams some something i can interview him on my show have you met him no i have not i would i have not he would be he would be on top of my list number one he seems very inspiring some of the videos i've seen of him he i have so many questions i want to ask yes so what was the greatest lesson your mom tell you then my mom my mom is someone that has no enemies in life like she is like she would go to like buy groceries and she would get to be friends with everybody everybody see her name is me like english everybody would know her everybody likes her and like it's there's something about that and she has very life like long-term long-term friends and relationships i'm like yeah that inspires me that because sometimes in business we're so focused on like goals and all these you know things we're gonna accomplish and big things and build things and we're like maybe we don't take the time to to nurture the relationships and i'm guilty of that i'm guilty of that just as everybody else right and i think that i could do better in that like that she would she would be my role model and what's your advice for people that want to make money and want to build their business but also have an intimate relationship whether it's be married and not be married but be with a partner and thrive in life what are some of the questions you should ask before getting in an intimate relationship in order to know if your financial success will happen or not that's why you're the best you ask the best questions seriously seriously uh you will only be as successful as your spouse allows you to be ooh tell me more so if you are an entrepreneur you better have that conversation day one you better not not like sugar coat it you better not so one thing i i when i met my wife my jenny so many years ago right we're now together 13 years right first month when we were dating i said jenny i'm an entrepreneur i'm kind of a workaholic i'm not a typical boyfriend like a lot of stuff that you think a boyfriend would do i just won't do or i don't have time to do this is my dream this is my goal i i laid it all out like in a dinner table but i said what's your goal what are your dreams and at the time she told me i wanted to go to disney i want to i made a whole list i said baby these are all your dreams i promise you i'm gonna make all of them come true that's my clothes i'm gonna make every single one take care of your dad take care of your family i'm gonna do all that for you right but at the same time knowing a lot of stuff i'm just i cannot do or i'm not good with that are you okay with that i'm not a typical boyfriend or husband right and jenny did a little uh just a couple months ago at a virtual event we did for my students she was roasting me in a funny way she's like yeah i'm like not romantic i forget her birthday i forget anniversary i like it says like that kind of stuff but it's better to communicate that up front because you cannot have a spouse that is not 100 on board they would destroy they would destroy your progress you would sell sabotage imagine you're doing your thing hey i'm growing the business all right i'm i'm building something well you don't care how come you don't spend as much time with me how come you're on the computer all the time oh how come it just doesn't work you know why why why do we need so much i'm happy imagine imagine you have a spouse saying oh louise is okay you already have a lot down system so you need to grow it's okay i'm happy i don't need more don't get more from me you're like that's not helping that's not helping me honey this is not helping at all like i'm going through a lot of yeah but don't be telling me that it doesn't help me right so if the spouse is not a hundred percent on board it's just not gonna work this is hard it's just this is hard this is not a nightmare this is hard man this is not nine to five of all you know we get off work friday let's have a drink and saturday like i don't even think about what i do know what's the weekend what's a weekend yeah like 24 7. man it's 20 like we don't is it sunday is it monday who cares yeah who cares like no no i know what the marketplace doesn't care so the spouse be upfront tell them better than sugarcoat it and then later on they find out their expectations are not the same and if you and if you want a lot of money like i mean you want to have wealth and your spouse has negative association with money or they don't like money or they don't want a lot of money you got a problem you will have a big problem because this would i've seen it again and again what are a couple questions you should ask the other person um when you're you know getting ready for commitment and whether it be together as a boyfriend girlfriend or just yes uh marriage what are two or three questions you should ask to make sure you know financially this is the i don't know what what is the perfect question here's what i asked and just what i asked i said what's your ideal life what would the ideal life look like and if her and if she said my ideal life is my husband being home half the time and being around and it's not going to work yeah yeah coming back at four o'clock every day a little early and i want you to disconnect and just spend time with the kids and don't okay that's not gonna work yeah it's not gonna work right um i also asked what's your ideal like husband like what would you expect from a perfect ideal husband right all that and then i also asked her what's your we call that your your your land mind what's something that i won't go there and i won't touch and she knows mine and i knows jenny's and that's why we never go there like there's certain things where you will never say that and she'll tell me never say that to me you go there we're done like it's it's going to be bad so i never say certain things ever we can be arguing we could be we don't you just never go there and that's why we don't argue because we know which we that's your that's the mind field that's my life you don't touch it we just don't go like example like you know example i i know a friend of mine his thing is with a spouse he hates when the spouse walks away like his woman's like i don't want to argue i just i don't want to talk his thing is like when that happens he just he flips explodes yeah he just explodes but she just doesn't want to be she just wants some distance but he just explodes so when they communicate it's like don't ever do that then she doesn't do it and they're okay what's the what's the thing you appreciate about her the most in your life being such a supportive wife because i am to me i'm i'm not a good husband as far as i'm concerned quite frankly like it's just uh valentine's day okay yeah nothing no flowers nothing i don't it's we were driving it's like oh i see what's it oh what's it oh february 24th oh happy valentine's day oh happy okay like she doesn't get mad she's like like that to me it's i'm really appreciative i'm just not good with those things like it's not but our relationship is great because she understands like i will show my love and care in a different way in a different way not the because my mind is occupied so much with other things that i'm just i don't spend time with with i mean spend time thinking about those things but that's i think one thing i've and she we actually we're working in business together so we're 24 7 together all the time like for 10 so we see each other we live together we work together 24 7 for like i don't know how many years now right and we don't we're good like we don't get tired of each other you know so so that's i'm great you're you're bothered aligned you're both alive yeah yeah like i don't need to oh i need to get away from from my spouse and to get away from like i we don't have that and when do you feel the most loved in your life when because you know the five love language you know the the the what's the affirmations yes touch gear service uh so so service mining service money money service active service so that that's when i feel both love so when she's supportive when she's helping me and and that and then i feel feel loved in the last year through it's really been a year now since the pandemic started um yes when was your heart the biggest when did you feel the most warmth the most love the most intensity of like your heart expanding the most when it would be when i made the decision to let go some of the people on the team and the existing team members was very supportive because i thought it would disrupt the company a lot because you think about like the morale the spirit what that is like and then like we're talking maybe 40 of people well you let them go yeah that's a big cut right and to be able to to do that and then finding the team actually more united better connection happier and just like yeah that that's just that warms me up like it's it's incredible because because because with what we do we spend i spend more time with my team than with my family because in business all the time so they were very close and to be able to to see that and and they because they could easily be oh yeah you know now i'm just i'm not demotivated i'm this and they they could go very wrong right but not one person i mean like not one person did that that was that was that was just incredible that motivates me even more and say okay we gotta grow because i could grow so i could be able to reward them even better what's one thing that you're proud of that most people don't know about you maybe it's not public information or it's not talked about that much one thing i'm most proud of i'm trying to think it's not in your bio it's not in your about me page it's it's uh i think some people know this but the proudest moment would be no i shared with you at 17 my my my mom and dad got divorced right so then at 7 16 and then my dad went bankrupt at 17. so he stopped sending us money at 17 years old when i was 17. my mom was never worked a day in her life so like we were living off of whatever little savings that we had and that's how i got into business because i wanted to make money right and i had a lot of resentment towards my dad at that time actually i didn't talk to him for a few years for i didn't even talk to him he would send me faxes fax machine and i'll never reply because i was i was pissed off basically like why did you why why you divorced my mom when you don't send us money what's wrong with you right right like at that time i didn't know what he was going through now i know but at the time i was very i was i was 17 years old sure teenager right and afterwards i talked to my dad again and many years later and i was making more money so there was this we're talking many many years later i'm like way ten years later more than that um and i know my dad was struggling financially so i was in hong kong i remember i took him so now we okay like we we we he saw me he was like hugging me and kissing me and by the way my dad never kissed and hug anybody like he's kind of a asian father like sure yeah like but he was hugging me kissing me crying i'm like what the hell is going on right so was that the first time you seen him in a long time or uh many many years his hair is like great like he's like many many years and i took him to in hong kong we were walking right and i said hey i said that i mean you see that window there as i said i said yeah yeah so there's a window there right so you see that right there yeah yeah okay and i i pulled out a set of keys for my for my pocket i said that that's your unit and i put it on this i put on his hands and i never forget the look the first person was shocked but he was like just speechless because think about that he wasn't supporting me you know he made some mistakes and now going back and now it's like to him i'm guessing but it's like don't worry your son is fine i take your mom i'll take care of you don't worry and then my dad all he did i still remember he was right here he put his hand on my shoulders right you see my shoulder it's like this is looking and says look at me say let's get lunch that's all i need is here and there was and a few years later then you know unfortunately passed away but that was a very special moment that we had i never forget that that was the proudest thing more than anything i've ever done and it doesn't matter all the mo no no no that that was that was the moment for me that's the moment give me that's beautiful man yeah what's the one thing or one question you wish more people would ask you that they don't ask you it's not so much a question i'm trying to think yes i i would wish more people would get to know not get to know me more is how should i describe that it makes me reflect that's why i'm taking the time it's the i wish people would see beyond and and actually get to know me more right doesn't matter if the content doesn't matter what it is it's it's i think i don't know what it's a question but it's i wish more people would know that what do you wish people would get to know more about you beyond what they see online that i'm teacher at heart that i have a teacher at heart that that's my my passion my passion and we talk about business accomplishment but i think ideally i'm a teacher at heart that's that's my my passion and that's what i want to do that's my purpose right it doesn't matter how big my company gets i still want to allocate part of my time teaching yeah that's that that would be it and if they would be if they are they need help and they're willing to learn and they i just i wish they could see that they could you know doesn't matter it's closing and skill doesn't matter but there's something because i could see what i've done for so many there's something that i saw maybe something i could do i don't see a lot of people could do that's a little bit different that's a little bit different um a lot of my students they call me sifu because sifu is a like sensei in in japanese martial art sifu is like the mentor in martial art term right in asian martial art so they all call me seafood so it's like mentor and and i take that word very seriously so i wish more people could see that yeah that's cool yeah yeah well i'm learning a lot from you man i appreciate you sharing and uh i've got a lot i've got a lot to learn from you for many many years so i'll be i will learn learning from you man it's it's it's mentor learning from mentor i mean of course man yeah and hopefully we can hang more soon in person and uh can pick your brain more um just a couple questions left for you uh before i ask before i ask them i want to make sure people check you out on social media i mean you're everywhere millions and millions of followers dan lok uh or dan lok official on different platforms uh youtube millions of followers instagram facebook all that so i want people to follow you you also have a uh a what is it thesmartchallenge.com create your personalized roadmap to an unbreakable business in five days or less i'm assuming it's a a free challenge that people can go through uh for five days so so so the smart challenge uh we do this live uh two two three we just finish one we do this two maybe two to three times a year which is a five day uh i take them through everything that kind of what i am doing to be more recession-proof and pandemic-proof right because it's one thing to be recession-proof it's a whole other thing to be pandemic-proof so i walk through the business model how i do social media basically is this in this five days i teach how do you use social media combine it with a scalable business model and how do you scale with a remote team that's what that five days is about right and it's it's like uh i think it's 40 50 bucks for the five for the challenge so not free challenge but 50 bucks to get it live and every single time we do it we get huge huge response like people just just love it there you go thesmartchallenge.com for that to help you uh for your business in the future and now in recession or pandemic or any time to really just become more bulletproof really as a business and how else can we support you before i ask the final two questions i would say is if there's anyone listening to this if they're entrepreneurs if they're in a tech space if they they need a they need they're looking for capital looking for partners um that's what we're growing that's the space that we so their software founders if they feel that there's some the same synergy just contact us i'd love to hear from them yeah do you know dan martell yes should you know he's he's in the sas world i'm not sure if that's part of the tech sas world you're looking at or more it is it is it is dan actually coaches me on uh two of my sas oh there you go yeah smart guy so yes um but if you're in the tech world uh reach out to you so i'll have people do that for sure uh okay this is a question i ask everyone at the end it's called the three truths so i'd like you to imagine a hypothetical situation that it's your last day on earth many many years away you get to live as long as you want but eventually you got to turn the lights off dan yes and you have created and accomplished everything business relationships life everything you've ever want to put out and make it's happened but for whatever reason hypothetically you've got to take it all with you to the next place you got to take this interview your books your content your courses businesses they go with you so no one has access to this information anymore or any of your written word or audio or video but you get a piece of paper and a pen you get to write down on the last day of the three biggest lessons that you would share with the world or what i like to call three truths what would you say would be those uh if you could only share three things wow that's a that's a deep one wow it makes me reflect my whole life my mind is like spinning yeah wow that's a good question that's a i gotta learn from that that's such a good question as an interviewer holy um so i can only write down a piece of favorite communicate to the next world this is all they would have left to remember reminded by you as your your teacher at heart so what would you share with the world these three truths three lessons and this is it they don't get anything else wow i thought this difficult okay so the the first one would be the first one would be um you are not your business yeah i would say you're not your business okay that's the first one uh what does that mean meaning that a business is an entity that gets you from point a to point b that it shouldn't be too attached to it that you you build it you leverage it you you you work within it but it's not you you're not your business okay number one you're not your business seek fulfillment not accomplishment because that would be the biggest mistake that i made early probably in the first 30 years like when i hit 30 years old yeah seek fulfillment not not achievement yeah and the third would be act as if there's no limit to your abilities act as if there's no limited abilities that's why i could come up with today but maybe when i'm ten years older that's something different but my current state of mind of course of course those are probably a good one i appreciate that well dan i want to acknowledge you for a moment because uh it's been fun to watch your journey over the years continue to evolve and transition your identity and reinvent and serve people obviously you're a business uh successful business leader but you're in service of helping others in your business which i think is the greatest business to have is when you're helping people teaching people giving them tools skills to improve the quality of their life and i want to acknowledge you for being a renaissance man i love meeting people that are interested in other things than just the main thing you're interested in martial arts you're interested in in other areas of life and i appreciate the qualities of learning different disciplines and acknowledge you for being a master than more than one thing and focusing than more than just business and money and uh and also for your your your joy i think um when we think of business leaders at times we can think of these joyless driven to succeed money hungry yeah yeah corporate leaders with no soul but you know we've connected a few times in person and obviously online and you you bring joy and uh you know even with the suit buttoned up and clean and sharp looking you can still bring the joy and the humor and the the inner child out which i really appreciate and acknowledge so i want to share that with you and acknowledge you and uh michael can i just say that lou lewis i also want to say that you you are an inspiration to me you may may not know but even so many years ago i listened to your podcast like you inspired me and it's just vice versa the respect seeing you grow seeing i i think i would resonate and understand you more because i could see the the what you've gone through the brand and and the identity and everything that you've gone through so it's this is not because i'm on your show i'm just saying i just want to acknowledge that like to be able to do that from how many athletes want to transition to entrepreneurs can do it well very few i appreciate very few thank you very few so so i just want to say yeah appreciate it brings the greatness within me as well so you inspire me of course man well i'm excited to do more stuff together and uh yes continue building the friendship man i'm appreciative 100 um final question what's your definition of greatness to become more than you thought you could be there it is dan lok my man thank you so much for being here appreciate you man if you're looking for more greatness in your life make sure to check out this video right here and also check out our free pdf the three secrets to unlock the power of your mind to help you change your life download it right here turn 5000 bucks into zero instantly last time i bought gold last time i played stuff on margin last time i got greedy

Channel: Lewis Howes

Views: 116,813

Rating: 4.7251081 out of 5

Keywords: Lewis Howes, Lewis Howes interview, school of greatness, self help, self improvement, self development, personal development, success habits, success, wealth, motivation, inspiration, inspirational video, motivational video, success principles, millionaire success habits, how to become successful, success motivation, Dan lok, Dan Lok interview, Dan Lok speech, Dan Lok law of attraction, dan lok 3 rich habits, millionaire habits, how to become wealthy, become a millionaire

Id: TBcaxivWmkA

Length: 109min 59sec (6599 seconds)

Published: Mon Apr 19 2021