Why Most Web Development Companies Fail and How to Help Ensure Yours Doesn’t

currently 11 32 pm on a wednesday evening i'm the last one awake so i thought i would really you know dig deep down in my heart and really break this down for you because no one else is gonna do it so let me show you some real fatherly love and sometimes the love of father gives is not always easy to hear and i think today's video is going to be a real eye-opener for a lot of you folks uh what i see is i see this syndrome we'll call it like the kitchen nightmare syndrome uh if you've seen the gordon ramsay show and he comes in and tells chefs and owners of restaurants and hostesses and that their food just stinks and he's willing to give all the effort required to get the restaurant to a profitable business but most of them will just they won't listen they'll argue they'll debate though they're so confident in their ability that they don't want to hear anything else even though they're miserably failing and they're losing their business okay so in today's video i'm going to tell you what the majority of the web designers out there are doing wrong and you can hate me if you want but in order for you to be successful in this industry you got to really look deep inside the mirror at yourself and say can i become better and understand that these words that are coming from my mouth are not intended to hurt you or put you down or get you to quit or cause any anxiety or negativity or depression in your life the words that are going to come out of my mouth at some times might be somewhat comedic to some but it could be heartbreaking to others and my intention once again is not to deter you from chasing your goal it's for you to understand that this is a this is a seriously competitive industry and if you're doing half-assed or ugly website design you're not going to cut it you're not going to be as profitable as you can and this business is not meant for everyone or the strongest survive and if you're not ready to clean up your act and make sure you're one of the best then maybe this is not for you that's a long-winded intro [Music] so once again good evening chris a hughes co-founder of a company called a nerd's world check us out www.a nerdsworld.com it's later in the evening everybody is asleep but uh they're they're on different floors so i feel like i can get somewhat animated and loud and emotional because that's just the type of character that i am so the number one problem i see on why web developers are not being successful it's that your website is ugly okay the reason you can't sell your service is not because you're not a good person it's because your website's ugly and the average person that you're trying to sell the service to looks at your website and whether they're honest with you or not they can see that your website's ugly okay so i do this critique type thing once in a while where i say hey guys submit your website and i'll review it and i've been doing this for three or four years so i i can't recall one website that's ever looked good okay so i put myself in the shoes of a prospect like a potential buyer and i look at your website and i say okay does this person have talent do they have any design sense do they have the ability do they understand the business is the functionality there etc and that's that's what i think clients are looking for i hate to be the one that breaks it to you it's like a parent and somebody says hey man your kid is ugly could get emotional i might have some tears and i'll definitely have some dislikes on this video the biggest problem i see with you folks is you're trying to sell your service before your website is ready to be reviewed so most of you guys need to throw on the brakes possibly the emergency brakes stop selling and stop attempting to sell fix your damn website and if you're not capable of fixing your own website what do you think a prospect will think when they see your website the reason your close ratio like the amount of people actually hire you for your service is so low right it's because your website's ugly i'm doing it because i love you [Music] okay guys here are the three videos we're going to look at this evening 44 visuals derek's website and more in penbrooke or real people working now let's touch upon two quick facts some of you fine folks around the globe are going to watch this or look at these three pages and say damn they're ugly and i've seen it before i've seen it in the comments and i snoop around i do my research and i i often look at those people that say damn that website's ugly and i look at their site and it's ugly too so first and foremost i don't want anyone insulting each other this is a channel for learning and education not insults not down with that negativity so uh no negative comments i'll just delete it that's not what the channels for secondly you could have the sexiest website on planet earth and i'm a strong believer that you can make it sexier okay so even for those people that are on another planet much nicer than ours you can still learn from this okay part of this is like reviewing your website looking at stats making revisions and constantly doing the same thing over and over again like this is what we do okay so these are the three websites i'm going to go in order i'm going to start with 44 visuals and i made a little checklist that you're welcome to print screen and steal and use i might add to it i just did it literally off the top of my head and let's start with website number one so the first section here i'm going to look just with my eyes i'm not going to use any tools second i'm going to use some tools third i'm going to pull a competitor and see what they're doing right and wrong and then i'm going to give you a list of some recommendations based on actual stats okay my experience and stats so let's jump into this first is general layout so i'm going to tell you what i think okay first impression which is funny because my first impression is not good okay so when i review the website i'm not confident right now above the fold that you have the ability capability experience know-how knowledge to build a nice looking website okay the photo is very blurry it's it's rasterized it's pixelated and you have your logo embedded entirely too many times like this should be if anything your portfolio and you're just regurgitating your same logo over and over again it's like you haven't had a client so you gotta show yourself as your portfolio the colors are off red is just a negative color and there's no reason for it to be there even the wording in your h1 header okay make the first impression your best impression the hell does that mean to who i don't know what it means i'm going to scroll down i'm just looking for my general first impression i'm not a huge fan of i have to click on something like like let's look at let's continue to go down we breathe life into your brand i'm seeing a big white space um i'm seeing the same image again different sizing no symmetry no left alignment here no red alignment here uh the one positive is that i like that you have a small menu at the top i don't like the placement about should always be right after home but i mean my overall first impression of general layout is it's poor it's less than average so if i was a client i would not hire you at this point okay now we're going to look at ui which is user interface we're going to look at user interfaces is the design of the site okay the typography the color that you're using the spacing that you're using um and i'm not a fan of the color it's not it's not branded by any means here you have a darker blue there you have a a dirty gold like look at this font some places you have a serif some places you have a sans serif um your logo is just i get it like no i don't get it i'm trying to be nice i say i get it but i don't get it uh you're like you're like a client like clients say hey plaster my logo all over the website in case people don't know what website i'm on and i'm like you don't need to plaster your logo like i can count your logo check this out one two three four five six times above the fold okay big here ridiculously big seven 8 9 10 11 12 13 times 14 times on your home page so i mean your user interface is you're designing this website for yourself okay there's not one uh client on planet earth that would look at this site or prospect potential client and say oh this is a beautiful looking website i need to hire them now i've touched upon this in other videos and i don't expect every developer to be good at design but you have to have the understanding that you're not good at design therefore you need to hire somebody team up with somebody that's good at design and let them build your design and then you implement it if you're a developer then you implement it okay so first and foremost ui on your home page and i i presume it's throughout it's not good it's poor okay so it and that goes on everything i don't like the spacing i don't like the font size i don't like the color and i just don't like the overall layout or needs a lot of work okay user experience so user experience is like what are what is the typical user of your website are they going to be able to navigate to where they want to go or how's the flow right uh and i'm just not seeing it like i'm i'm not there's nothing good here like there's nothing good this whole home page and i presume the whole website needs to overhaul but we're going to get into that with my list of recommendations it's just all over the place and somebody else has said this to me last time i did a critique well they're like well chris you're looking at it on a mac and you're looking at it with safari why don't you open it with chrome and my answer to that is your users are going to use different browsers different computer monitor sizes and different devices so hey i'm using safari just like some of your prospects and users will make sure your website works on everything like test it okay um so i mean the flow is bad i'm it's poor so once again poor um your call to action so what do i consider a call to action it's like when somebody comes right to your home page above the fold is there a clear call to action like what in a perfect world what would you want your user to do now i'm not seeing any buttons so i'm not can i click on this no i can't click on this let me read through this okay make the first impression your best impression so as of right now i have no clue what that means 44 verse 44 visuals helps aspiring and dedicated professionals make a great impression so we're using impression three times and increase their profits with creative services including websites logos photography and graphic design so you've you've very long-windedly told the user what you do okay there is a learn more but it's below the fold like you have this big empty white space you can definitely get rid of the majority of this text okay we know we're on 44 visuals it's everywhere i don't know what the number but it's there everywhere get rid of it and this definitely needs a better picture with a clear call to action um learn more so let's see what your call to action so look the call to action just brings me a little further down the page it's not even a real call to action so i mean your call to action is non-existent so is there a call to action no i've already talked about design that i'm not happy with it but let's do a quick built with let's see how the website was built so for those that don't know builtwith.com just you can type in any domain it will tell you how the website's built so elementor wordpress so let's just type in wordpress okay h1 h2 h3 are just the headers on the site just to make sure once again that i clearly know if i because not every user lands on the home page of the website i might land on your website design page so i just want to see how you're using your headers are you using them in a manner that's you know pulling me in as a prospect or shoeing me away so we design websites that get results again we have your logo your portfolio again 99 percent satisfaction record highly doubtable hands-on customer service professional look uh start your website design today so website design okay our website design portfolio website design pricing spacing's all over the place let's work let's go back to the homepage and look at your headers one more time once again i'm looking at it from a user perspective a little bit down the road i'm going to look at it from an seo perspective and really break it down to you but once again make the first impression your best impression don't like it we breathe life into your brand you're breathing some carbon monoxide into the brand right about now i might need a shot of tequila very soon to wake me up it's a boring website i don't feel like you're using your h1 h2h3 at all i don't know poor metadata so metadata is like the title of your page so if somebody's googling googling you or your service this is what they see websites logos photography and graphic design if you guys want to see a little trick on how to see the breakdown of it you can just type in site site colon site colon backslash backslash and it will give you a breakdown of how each page is titled um it's not good contact is not a title for a page photography is not a title for a page uh brand development photography graphic design not a title tyler no so i mean the metadata is not thought out enough and that's hugely important in ranking which we'll talk about shortly but i mean your website's not that big right in order for you to sit down for an hour and really do this properly so that you have a chance of ranking and and possibly getting some new prospects this is what google sees and this is what your user sees yolov i don't know what that is it's a client i guess so your metadata there was no effort put into it it's poor so anchor text is whenever there's a button on your site okay so we're gonna see learn more so there's no no keyword there there's nothing that's really grabbing me and pulling me in um let's see if we can find any other buttons start your logo design okay it's not that bad um start your website design so you are including some keywords it can definitely be cleaned up but look okay that's your best score so far um that's good could definitely be better but man i'm beating you up in this video so let me just say it's damn good no it's just good let's not get carried away uh images are the image quality good the answer is no horrible can i say horrible is that okay horrible horrible images are everything you know they say like an image is worth a thousand words or ten thousand words or a million words your images are just flat they're boring they're not there's no wow factor okay a wow factor is something that's memorable like when i see it i'm like that this guy really knows what he's doing everything from your header your menu here you know the palm trees are beautiful right but this is you're not selling palm trees you're not selling vacations you're selling websites so i mean dumb it down make it nice and clean and user friendly and get rid of the palm trees get rid of the blurry pictures huh okay so pictures horrible uh are you updating it regularly like how regularly i don't know um are you updating the site we'll look into that a little later i'm mobile responsive hey let's take a quick peek okay spacing is off it's just too much but your website looks better on a mobile than it does on a desktop and that's not saying too much but at least it's working i didn't record it you'll have to look for yourself but you pass social media okay i saw some social media icons here at the bottom so we're gonna take a moment to click on a few and just see what happens okay nothing happens let's do this three is a charm okay so social media nothing doesn't work aoda compliance okay so basically the accessibility for people with seeing or hearing impairment just for people with disabilities in ontario it's called aoda compliance it's ontario compliance so looking at the site is it user friendly for those with disabilities yeah i don't see any huge problem with it this font here is definitely too light it could be darker just an easier more legible way of people that are seeing impaired that might need glasses this here the text is a little small so i would just say to go darker to go bigger but i would definitely have to go through the whole site in order to give you that certification of like compliant but let's just check out one more page same thing here this is a little light go darker and there is guys there is a different websites that if you simply do like how to test your website for people with color blindness you can type in your url and it will tell you how people see it that are colorblind so i mean for the most part colors have to be darker easy to fix so my recommendation is just to darken darken colors so at this point there are going to be some people that come in because it happened on the last video and one guy's like hey chris i like your video but don't listen to chris cause these websites can be profitable and my question is not and my question is not can these be profitable okay i'm not looking into your bank account nobody here that submitted me their website do i know how much money they're making okay what i'm saying is there's lots of room for improvement and if you're the type of business owner or freelancer that is struggling to sell and you're in a similar predicament just use what i'm saying like create this little chart and go through your site with honest eyes okay and if you can't be honest with yourself then get somebody else to look at it and give their honest opinion um this is what we need we need a swift kick in the ass and clean up our act now what we're gonna do is some fun we're gonna take the url we're gonna use sem rush okay semrush pulled it up already basically i just typed it in domain here typed in root domain and search so your authority is eight so we're just going to take some notes so that i can offer recommendations upon the completion of this your organic traffic right here is zero so you have zero zero traffic organically so meaning people that come to you from google backlinks you have 42 but we're going to take a moment we're going to click on those 42 and just let's see where those links are actually coming from are they good quality links are they purchase links are they what kind of links are they that's what i want to see okay so 93 is text let's see this powered oh so this is a website that you've built out of curiosity let me open that bad boy up see what it's looking like and while we're waiting you'll see it's the same domain same domain same domain same domain same domain here's a different domain we're not going to go through all of them but you'll see look same domain same domain same domain same domain so although like at first glance it looked like you had 42 backlinks i'm guessing there's two or three different backlinks so while that's going this is the website you've built and down here is the backlink okay here's the backlink i'll give you guys a little tip or trick when you're doing this put forget about all rights reserved it's copyright 2021 like to copyright something you have to go through a process i get so tired when i say copyright 2021 these are not copy written websites i'd much rather see website designed by or site designed by in in your your company name doesn't even open to anything so i mean that's bad oh rapid that's not even you clicking on the wrong thing i don't even know where you are i lost you but anyway let's go back here and let's get some more valuable information so i can put my list of recommendations together for you do you guys ever dance on a thursday night at midnight or it's just me feeling good so while we're here number of keywords ranking is the next item we're going to look for and i'm guessing it's zero let's take a look so you're ranking for one keyword daybreak enterprises that's the only keyword so you're ranking for one keyword hey one's better than none but it shouldn't be your goal okay we're going to look at google page insights it's going to tell you the speed and the score of your website got it google speed insights so guys we're almost at the point where i'm going to give some recommend recommendations and hopefully 44 visuals listens and builds a wildly successful company and comes back uh in six months and like sends me a few thousand dollars or something come on 44 visuals i'm doing this because i love you okay mobile 25 out of 100 desktop 62. so mobile we're 25 out of 100. 62. so if the person that submitted me this beautiful website ugly website if you're watching this and you don't listen to anything i'm saying because you're like chris is arrogant he's an he doesn't know what he's saying i have a perfect company and everything i'm doing is perfect i say look at the numbers that google's provided okay google is my god god thank you my god just provided you these these are like the the most important numbers that you could look at like just like very basic stuff scroll down find out how to fix this your score is 25 out of 100. in class if you got 25 out of 100 my dad might rip the belt off and beat my ass and throw i don't know throw me in a volcano or something but i mean your website is really slow and this is why like time oh my god eliminate rendering so i mean you'd have to go through this and fix all these damn problems okay i'm just teaching you how to do it you got to do the damn work uh but i mean at this point i probably won't even fix it i would just build a new website make sure your website is fast and looks better but that's here nor there okay so i've gone through the tools okay let's go into this now we're gonna look for your competitor so in order because i can't talk to you right now um in order for me to find your competitor let me figure out a little bit more about you so i can find your competitor so let's go to your contact page and see where you're located i presume it's somewhere hot with palm trees contact us we will assist you okay let's see there we go we got three people there where do we get your info where are you located email your okay you're in dallas so what we're gonna do is we're gonna go to google we're gonna type in dallas website design so we're gonna see who shows up first and we're just gonna pretend that's your number one competitor not up city not clutch okay red spot design is for the example of today's video your competitor okay quick look at the site already looks better than yours still lots of room for improvement i don't think this is a beautiful website by any means a lot going on in a very tight space but let's just use them as an example so what we're going to do is we're going to say that the competitor and normally when i'm doing this for paying clients i would look at three to five different competitors the majority of time i just asked my client my paying client to say hey submit me your three client customer websites because i want to show them what they're doing right wrong so we're going to do this similar thing we're going to go back here we're going to type in let's go to the home page so i can show you guys if you don't know semrush does have a free option hey i'm recommending it i don't make a penny from recommending this to you i'm just saying that i've used this for a long time yes there is an investment no i'm not going to give you an affiliate link you buy it if you want you rent it if you want and just a tool that i use is it necessary no you might be able to find other tools that are cheaper but this is a tool i use so let's type in red spot design.com okay let's pull these stats okay now we're gonna oops we're gonna look at these stats authority is 38 798 so let's look at this authority is 38. organic traffic is 7.98 backlinks is 18 0.6 number of keywords they're ranking for we just come down here 26. wow that's ridiculously low 26 is low but i mean they're getting traffic so 26. so if we were to just do a direct comparison with yourself at eight out of authority versus 38 like you can tell me your website's perfect i'll tell you that the competitors is better okay organic traffic they're at 798 you're at zero backlinks is a lot higher number of keywords ranking is 26. but even me looking at this website i'm not saying they're right or wrong they're a good website or good business or not i don't want to be sued again but what i'm saying is if this was in my city i would destroy them okay because they're not they're not targeting that many keywords they're only telling google that i only want to rank for 26 keywords i want to rank for 26 000 million trillion keywords and 26 is a very low number so i mean i think with some good quality work and six months of hard work uh and revitalizing and rebuilding and remolding your website i think you can compete with these guys okay i can come down here i can rip this and say look these are the words that they're ranking for these are the words that are getting them traffic okay let's do this let me get into it a little deeper than i planned on oops dallas website okay let me do this ah these are the words i can't i can't do both at the same time these are the words that are generating the most traffic let me just break this down into layman's terms very basic basic understanding okay david used this word dallas website design agency on a page okay google sees that page because it's laid out properly and says hey you've included dallas website design agency on that page therefore you must want to rank for that keyword okay and they rank first for that keyword and that gets them 90 visitors roughly per month okay now on a different website page or the same page they've used the exact keyword dallas website design company they rank third that gets them roughly 50 search volume per month type dallas website design company so let's say that 10 people per month go to their website because of this keyword because they've incorporated this keyword on the page and it looks good so on and so forth you can click on this to find out all the keywords if i was the owner of 44 visuals i would download this or screenshot this i'll leave it up quickly so you can screenshot it i'm not going to write it down for you i'm not doing all your homework because you're not paying me okay uh but take a look at this so these are a bunch of keywords that i think you should rank for if you want to compete and you want to generate new traffic and let's load this i'm going to go through this quickly just enough time for you to print screen so look they are targeting seo seo okay this is the current rankings this is the search volume per month and if you want to click here for example they're ranking for affordable website design so you can click on this and it will show you which page they're attempting to rank for and guess what affordable website design guys this is not no rocket science if you want to rank for words with google you need to incorporate them on your website but if you don't know which words that you want to rank for steal them from your competitors okay don't go into this blind lead see what they're doing you say hey i'm looking at their keywords i want to rank for this you look at the page that's actually ranking and you have to build a better looking page with more content better content you have to incorporate this the word you actually want to rank for now let's do a direct comparison this is what they want to rank for let's see you let's pretend i'm google for a sec this is what google sees if this works this button works let's see it's going to be a long video today hopefully i can get through all three so google's looking and saying make the first impression your best impression the hell is that is that breast implants is that a booty lift i don't know what they call it what is that acne treatment is that like liposuction like what is your first impress is that a dating website i don't even know what it is nobody knows what it is nobody knows what that means dummy it down look use the example that i'm providing for you look keyword look at this affordable website design in dallas and they're really breaking down the different cities this is not needed but it's still there and look at this custom website design meaning if you google custom website design and you're in dallas or fort worth or plano or frisco then you're going to rank whereas you use this very important real estate that's probably the most important real estate on your website to put something about nothing it doesn't even make any damn sense sorry for getting and we breathe life into your brand what the hell is this means nothing it means nothing to your user it means nothing to google i don't know fix it when you redo your next website do not go into building a website without taking a few minutes to look at your competitor and if you don't know your competitor do what i just did google search and find your competitor and what you'll find is this if you look at the top website for all the keywords like type in logo design texas website design texas seo texas graphic design texas videography texas and look at all their websites you'll see a comment thread common denominator they're all building their website by incorporating the keywords they want to rank in the prominent locations such as h1 headers okay long-winded i don't know if i'll have the energy to do all three guys i if you guys have watched this far in the video you better hit like like like the energy that i'm bringing in today's video so here's my recommendation guys you ready for this build a new website stop everything stop everything stop selling stop everything stop spending time on clients websites build a new website immediately okay make sure that you look no before that hire uh ux or ui designer to build your site okay it's obviously you're not at the point right now you're not i'm not saying you can't get better at design but i'm saying right now you don't have the patience i don't have the patience to wait for you to learn a new trait that's as valuable as design team up with somebody in texas or anywhere in the world and say look i need you on certain occasions to help me start with i'm going to pay you x amount of dollars or how much is it going to cost me because i need you to design my website okay the design of your website is important for the user it's important for the confidence that you need and require to go into a big meeting and say i got the confidence to build look i'm not the best designer i have designers on my team because my developers are not good designers understand it's different okay like somebody that paints your car might not necessarily race your car okay or add music like audio to your car they're all different people they all work on a car but they're all different job titles okay so i know what i like when i see it but i don't have the capability myself to design a website in the manner that i think that my company needs okay so don't feel offended when i say that you're not there you're not you're not there it's like a celebrity celebrity hires a stylist okay so they look good in front of an audience meaning they sell more records and make more money etc so invest in yourself and get a designer to design a mock-up for your website and you got to hire somebody because it's obvious right now you're not at that point okay next understand at least the basics of seo and that means that just look at this okay steal from your competitors what's crazy to me is that uh a company that like you're a web developer so i mean your website's ridiculously important right like does that make sense uh let me let me let me take a moment spend time on looking at your competitors okay i want you to document everything i want you to look at the site and document like when i was in high school for example the teacher said chris you're doing horribly miserably you're failing in this class but we're going to give you a chance to to pass and break even and the last assignment's going to be worth 50 man i would sit at home and i'll be like i'll do anything i'll spend day and night in order to pass and i'm going to dedicate every waking moment and every effort an ounce of sweat that i have i'm going to put into this because i need to pass but what's funny is when most people pass high school or post-secondary school university college they forget the fact that probably the only thing i learned in school was how to put together a good assignment i recommend that you put an assignment together where you really break down the number one competitors look at their site their colors how many times are you using your logo how many pieces on their portfolio what's the size of their font are they using sarah versus sans serif how many keywords are they ranking for how much traffic are they getting and put that into some kind of spreadsheet and you'll see common denominators then i want you to follow those denominators follow the money okay so i want you to understand the basics by stealing your competitors and i want you to put assignment together this is teacher hughes chris hughes saying your assign meant is to document everything document your competence competitors okay i don't know i'm getting carried away get everything everything that you can build yourself a map to success and the only way you're going to do that is by looking at the direction that is laid out to you okay uh and then next is the fun part get out there with confidence and close more deals okay now some people will say chris i don't have the money to build a new website or i don't have the time to wait to build a new website it's all okay you need to do it you need to do it right now stop waiting another day okay the difference is this if i have an ugly website i will not succeed you're in this for business i presume it's not just a hobby you're doing this because you want to make a profit so there's not even a question of should i do it should i listen to chris maybe he's crazy i don't know it's not really important maybe i'll do it in 2022 maybe i have time no the answer is no okay and if you're not going to listen to my advice your prerogative but anybody else watching this video can take absolutely every ounce of advice i've just given and you can do it for yourself on to the next next we're going to look at derek's website and more um and derek you have the ugliest website of today let me give you at least you've won you've you're coming first please for this time you're the ugliest website and derek don't hate me okay uh it looks like 1990 1989 something like that uh it's bad uh there's no symmetry to it so once again i'm gonna look first at the basic design general layout um it's bad it is bad i mean it's just basic so i mean i'm looking at it from a prospect would i hire you right now the answer is no it's bad okay i used poor before i'll say it's bad okay we're gonna look at spacing fonts colors we got blue we got red uh buttons that are being used the color like sometimes a website that's dark works um but it's not doing it for me this is really old like it looks it looks like geocities it's old and a lot going on so it's back i think a lot of the advice that i'm gonna give you is similar to the advice from above so i should be able to get through this quicker but where the interesting part comes out is seeing the stats okay because if i show you that you get zero traffic last month and you're gonna look at me and say well chris i'm gonna give you a thumbs down in today's video because my business is doing good i wanna get a brick and i wanna wake you up a brick sounds bad but i wanna maybe splash some cold water on you that that would be better i was to say throw a brick at your computer but that sounds a little violent and we don't need violence in the video so let me say i want to give you the cold water challenge wake up okay maybe i got carried away um yeah user experience is not there as a user this is not the experience that i want at all just so you guys know i don't know if you guys know the difference between like user interface and user experience i heard an example that really stuck with me a long time ago user ex okay let me use an example ui is like when they design a new park or playground and they put the path in the way that they want you to walk okay so i mean they don't want you walking on the grass too much so they put this nice gravel path in and lead you to the lake or the playground right so that's what they hope that you do but now user experience is what they actually do okay so it would be like hey i put the gravel pack there but now i'm gonna put some cameras or i'm gonna put some guys to stand there in the trees and hide and watch what people actually do hey they didn't walk that winding path they sort of cut diagonally right through it because it was faster so then what they should do is then go back and rework it to make sure that they're following the actual experience of the user okay so it's bad i don't know if i have to really write this down let's look at your call to action um call to action so at first glance let's grow your business once again no keywords are being used and my dishwasher is going off and this dishwasher will not stop until i get my ass out and open it because it will just keep beeping so i'll be right back back at it like a crack attic um call to action let's grow your business i don't know like let's grow some trees or let's grow cannabis or let's grow some i don't know but let's not grow no website design i'm not seeing it let's see an online presence even a simple informational web page can bring you more customers i do agree upon that but i'm not seeing it on your website so learn more what happens when i click learn more again it just drops me like i'm not even giving like the call to action is bringing me down 12 inches on your page horrible not good no you know to speed this up i'm not going to enter all this i'm just going to keep going through design let's see how this website was designed [Music] seven so you have an ssl okay html5 okay next i've got a few instagram messages guys add me on instagram chris must list or my business is a nerd's world on instagram let's look at the h1 h2h3 let's grow your business no there's no keywords do you have an online presence no not specific enough immediate results nothing to do with web development relevant content nothing to do with web development my services nothing to do with the services you provide from a google standpoint non-mobile friendly no no the biggest text on your site is the most important one ranking and for users my benefits for you what does that mean if i asked 100 people in the room my benefits for you what does that mean 100 people are going to give you something different i don't know it sounds like maybe like a tylenol or a throat remedy or a vaccine customer reviews should be like website design reviews or like something more specific to what you're trying to rank for helpful information no so h1h2h3 or no they're bad let's look at metadata so the way you actually title each page have you put effort into it is it the same on each page let's do this let's look at this once again site colon backslash backslash derrick's website and more no you're not utilizing the full space and look it's the same on each page right the only thing that's changed is portfolio free stuff free stuff is not something people are going to google portfolio is not something people are going to google about me is not something that people are going to google so i mean there is no effort really put into this guys you want to know effort you want to see how to know what to write here go to your competitor so let's use red spot design i'm just pretending that's your competitor it doesn't have to be your competitor um red spot design see what they've done okay let's look through here look at this affordable website design in dallas okay it's incorporating keyword look dallas website design company incorporating another keyword dallas video production company keyword are you seeing a common thread once again website design companies in dallas fort worth keyword even this like thought has to be put into it keywords have to be incorporated i'm not seeing it so the answer is no you're not doing it right it has to be fixed uh anchor text so anchor text once again are buttons the buttons or hyperlinked words on your page learn more it's not a keyword okay it's not enticing me to to click portfolio is not specific enough customer reviews not specific enough from a google standpoint no from a user standpoint hey possibly i'll know because i'm on your site i'll know what honors and certifications are but once again guys when we build a website it's for user in our god which is google google does not know what your frequently asked questions are um so no see details no keywords no keyword no keyword no keyword so no your anchor text is not being used properly from a user perspective and or an seo perspective images the images that you chose the graphics basic basic basic not seeing anything the mock-up doesn't look bad but it's like it looks like it was just thrown on the page uh photo's not horrible but i mean it has nothing to do with your industry at all and i use that line entirely too much it's not horrible so i mean your imagery can definitely be better a picture of yourself guys personality if you've watched my videos you know how important personality is i don't care if you're the ugliest mother father on the on the planet earth and you got four eyes and six years and it doesn't matter to me acne head to toe i'd rather see that than to see a picture of whatever city this is i guess we're gonna find out shortly so your images are not good are you updated regularly by this point who cares but what i would just do is go to the wayback machine if you guys don't know if you want to see a website and how it looked in the past as i'll show you for this one example go to google type in way back machine it's an archive you can take a look at a nerd's world there as well you know what let's go to nerds world instead of looking at this ugly website let's take a look at my website let me give you a little plug and you can see how long i've been around and what my websites look like in the past and et cetera and you'll also see how often or regularly that i update the site or we update the site i'm not a one-man team we got a team here so like look the website was launched in 2006 so that's why these bags are under my eyes i've been doing this for a long time look my most updates was 2014 but what you'll see is steady updates regularly look at stats fix the problem add updates new blogs etc uh let's click let's just see let's say 2014 right all these dots show all the updates that were done on that day now the problem is when i look at most of you folks with the ugly website there's no updates to the site it's like it's ugly and you just let it be ugly you didn't even want to mess with you don't even look at it and say let me update it at a later date you just left it ugly wonder why you're not making sales ugly website um i don't have the patience let's see can i wait let's see let's see man i'm making this video long this is a long ass video so this is what my website looked like on june 1st 2014 this is me see that little wink uh this is our logo my beautiful wife we're nerds uh we're still running with the same quote real work by real nerds uh this is what our website looks like okay um do it look at your competitors etc okay next on the list uh mobile responsive sure i'm lazy let's jump that uh social media do we have social media here facebook only so i mean you're missing out aoda compliance you have text on an image you have blue on a black text is big enough i mean without going through the whole site get rid of this blue on black nonsense like let's say you pass i'd have to go through the whole site to tell you that um built with authority okay the fun part let's pull the stats now are you ready for this the groundbreaking stats where will derek's website and more land will he be better than the 44 visuals or will 44 visuals while we're here let's do this at the same time or will 44 visuals come out on top the answer lies coming soon to a theater near you come on time's at taking this 12 40. this is going to be a one hour video i'm going to zip through the third one i'm not going to make any notes i'm just going to get going as quick as i can guys while i'm waiting for this to load you better subscribe to my damn channel i feel like i've been stuck at the same number of subscribers for a long time i lose steam and motivation when i don't see those numbers going up i appreciate you guys that have been loyal and follow me and uh all that but i mean if you're just watching my videos for entertainment value and not actually utilizing any of the information that i give you that's a problem then it's really a problem the reason i do this to see you guys succeed youtube doesn't pay me too much that might be my next video i think last year i made about fifteen thousand dollars creating these videos from ads it's not enough it doesn't cover my my spending okay let's jump back and forth so mobile you're at 63.85 okay not bad do i really need to write this 63.85 so you won you beat 44 visuals at this point now let's jump back to here okay authority score is nine so you beat him with your authority authority is basically a score that um google gives you and we don't know the exact score okay this is an estimate i should have pre-warned you but i mean your authority is is based on a bunch of different stuff like how users are using your site do they return to your website are they bouncing off your website meaning they're leaving immediately are they viewing multiple pages how long are they spending on your site is it a minute is it three minutes six minutes uh do you have a global reach are people coming from all over the world are people sharing your information and link on social media authority score is just like how believable are you if you want to really break it down it's like um somebody with a website authority of nine publishes a blog versus somebody that plug publishes exactly the same blog and has an authority score of 30 the 30 score will always win period okay um so you need to increase your authority so your authority is nine your organic traffic is zero your backlinks are 27. so i mean definitely lots of room for improvement you're not ranking for any keywords at all so zero your backlinks are 127. you're not ranking for any keywords once again you can click on this and see your backlinks but you have no traffic so there's not much to really do okay uh let's look at your competitor because guys how the hell do you do this how does any web developer develop a website without looking at the competition so you're in new york city wow well not new york city but you're in new york let's just type in new york so we're looking at the competition let's do nyc website design so here's where you're going to get a good slap and not a physical stop but like an eye opener as to what you're doing right and wrong okay this website showed up first so what i'm going to do is use my tool guys you can use this tool for seven days free of charge okay uh and just use that information that you gather within that seven days you don't have to pay for it ongoing if you're not selling seo um i buy it but you don't have to use a seven day trial to get all the information you need to extract in order to build yourself a better website i think i'm hitting about the one hour mark now as i see let's look at this okay holy authority score 58. look at her look at their traffic 48k last month incredible 982 000 backlinks and if i look they're on a pretty good increase let me see how far we can look back so look at this they did a big drop here and then they're working their way back up congratulations guys this is these are admirable stats no question like look they're ranking for 1874 keywords getting huge traffic they're doing everything right so i mean this no matter where you are located in the world this is a perfect website to reverse engineer like look through the site look at the words that they have nice and big okay look at the call to action look at the image not a huge fan of the image but it's clean look at everything web design and me i've been doing this forever i could look at this website and learn a lot because i could pull their stats and reverse engineer it but like look just looking at the stats before this list the reason fedex is hiring them is because they're finding them the reason sony's hiring them because they find them so if you're the owner of this and think that you're equal or better than this you have no business in the business now you have no business and quote me on this if you're this far in write it in the comments chris said you have no business in this business let me know you made it this far i've been talking a lot but it's a beautiful website and statistically it's working so what you want to do is you want to go through and just start not stealing ideas man you using the ideas and making them your own i don't want to see a replica i know carbon copy i'm not into stealing okay i'm not into that okay so my recommendation is you need a new website period right away no questions asked really and truly you can use all the same information uh because your website is equally as ugly as the first one so uh if i were to look at both sides i'd say the first one's better looking but the second one has better stats better speed last but not least real people working let me finish strong okay let's go through the checklist why not stay consistent okay uh general layout i i think the color is hideous and really bad like if you're only trying to sell to women then keep the pink if you care about all the other types of people around the world i think there's about 52 different types of people that we won't get into that but uh if you're only trying to sell the women then keep pink if you want to sell to other people no what i do like is personality i see you on here which is great congratulations i like that the way you cut your head out i don't like that looks unprofessional but let's keep to this uh the layout header looks a little too big i have to scroll down it can definitely be a little bit shorter in height as i scroll down okay this is the best looking website that we saw out of the three i don't like the pink okay video let's just take a look on the curiosity a minute and 12 seconds hi my name is manuel owner and founder of real people working and let me talk to you about our service web design okay i've watched 18 seconds the first 10 seconds was an intro to a one minute video i think it could be people are not going to learn your personality that quick as for like those whatever that is styrofoam in the background that's moving around it's ugly man just you're you're a handsome man just stand you don't need anything else you don't need no magic tricks or bunnies coming from a hat man just sit sit anywhere in front of a white wall or stand or whatever we are experts creating websites that exceed our customers expectations we know how important is this website for you and that is why we take the time to understand yeah you know how to talk and you only get better in time get rid of everything else you don't need to plaster your logo everywhere but i mean having a video there congratulations that's better than what i've seen thus far you seem like you've got a lot of videos uh testimonial nice experience okay so the layout itself i think it needs work but i think it's better than what we've seen thus far uh fonts fonts are decent spacing is off like give your give your eyes someplace to read space to just give it a break it's too tight like tight tight tight web design is entirely too small fonts could be a little bit bigger possibly a lot next uh ux like is it easier for is it easy for me to get through and find yeah could be better but not bad um you'll see i'm getting through this quicker call to action pembroke pines web design and development seo and e-commerce company okay so you have quite a few different call to actions there i don't see it as one call to action i would think oh this this looks like the same as from my website at nerdsworld.com yeah a lot going on look pembroke pines web design and then here we have pembox pine ultimate design uh click the button below like all this can go we don't it just it could be dummy down there there's too much text here i think the call to action is not bad but it can definitely be cleaned up the ultimate digital marketing agency talk to an expert it's just like a lot a lot going on so call to action is there you do have a call to action i just think it's a little long-winded uh design i don't know how it was built i'm jumping that h1 h2 h3 as i said i think that you have some keywords there which is good but i just think this is too long-winded our pembroke pines ultimate design again i get it like ultimate it's not needed that's not a keyword people are gonna type in instead of hour you don't need hours i mean right there you can dummy this down to make this smaller and i'd be curious to see if you pulled keyword stats to find out if that's what's going to generate the most traffic our resources other resources welcome to your local ultimate digital marketing agency about us you know what i'm gonna do for the sake of keeping you guys here and not putting you to sleep i'm gonna jump down to this sorry real people running out of time i don't know how long my is going to last so what we're going to do is we're going to do a speed test here we're here so why not guys check out blue fountain media every single person watching this video can learn something even if you're not looking at the stats uh just seeing these raw stats go to their website and spend some time and see what they're doing right impressive this is like anything else guys don't think mcdonald's is not checking out burger king's new chicken burger and tasting it to figure out what they can do to improve themself and what new products they can sell this is everything you don't think basketball players sit back and watch tape of their competitors to see what they're doing right and wrong so i mean reverse engineering success has been around forever reverse engineering so your authority is seven it's very low your organic traffic is one so it's very low backlinks 140 you're not ranking for any keywords so you got a lot of room for improvement let's close this let's see your speed 15 out of 100 for mobile 80 so i mean fix this right now like hopefully you guys watch my 2021 seo video i just uploaded last you're not going to rank with scores like this huge problem and one other thing i'm not noticing or i am noticing you're the first person i see that had a blog i believe which is good but it's not generating you any traffic well it's very difficult promote what is this what's this i don't even know what that is in this big ugly white space it seems like it's missing something here and the congratulations for doing videos but this i know you could tell me it's only safari or it only looks like that on mac but it's broken fix it so your score is bad needs fixing i think your website okay i'll get to that uh let's look at your competitor quickly wrap this up in the next seven minutes as super fast as i can where you look at it 754 you are located in florida so so your competitor guys whenever you're looking for a competitor you're not looking for a directory you're not clicking on like clutch you're clicking on actual competitor so this is who shows up first so we're gonna do this quickly [Music] so i can show you what you should be looking at and what you should be taking from the competitor and just out of curiosity while we're waiting for this to load let's do this you got 15. let's see what your competitor did come on [Music] how am i going to get through this in seven minutes if this is taking so damn long to load am i 44 is 12 54. it's a long ass video chris come on peace wow this score is even worse than yours you should contact them and say hey do you need help with your mobile responsiveness your speed is ridiculously slow one of you guys watching this video if you watch this long sell them some speed man their speed is really really really low and they're ranking first but their authority is high their organic traffic is 3.1 k they got 70.8 the traffic was much higher on november no this december 2019 was their highest at almost 13 000 visits per month look they're ranking for 312 keywords click on this it will show you a list of the keywords that they're ranking for here's a few examples what is a custom website difference between custom website and template custom website versus template look three basically the same topic website design florida website design us etc so use them and put together that assignment like i said let's go through my recommendation uh yours is the first of the three websites we reviewed today that i don't think you need to build a new website i just think you need to get rid of the pink i think your logo is ridiculously too large no need for it to ever be this large your face looks good i get it you put some cool effect on it for some reason another uh that doesn't look good i get rid of this effect it looks like you took a shitty picture and you're somehow trying to the picture itself looks good but i mean it looks like this is an old picture and that's why you threw some kind of effect on it people are looking for clean proper professional photos the height of this hero image is just too much get rid of some of this text too long-winded your margins are off so i mean your margins here it's too in the margin here is too in like you utilize the space that you have scroll down now i'd be curious like when you publish a blog what do you do with it are you promoting it let's just take a quick look is it embedded from youtube click yeah let me click on your channel see how it's doing i like to see that you have videos i would just say keep pushing it i haven't watched your videos um let's just see how your users are using it e-commerce social media digital security so you have 10 subscribers which is a very low find some topics that people want to hear and shoot it get rid of those fancy backgrounds like you've shot enough videos to see that people don't like it or you're it's not generating traffic but keep shooting videos you seem like a nice person um my advice is get rid of those colors like branded colors all the way get rid of the pink or purple or whatever color that you want to say that is your website looks the best out of all them but none of these websites that we looked at today are generating any traffic so you definitely need to start reverse engineering success that's it for today i'll edit this tomorrow and upload it i hope everyone stays up stays positive utilizes information i bet you i'm the only one that's made it to the end of today's video for that signing out hope you guys have a wonderful night goodbye

Channel: A Nerd's World

Views: 3,962

Rating: 4.9856114 out of 5

Keywords: why do most website design companies fail, why do most web site design companies fail, why do most website designers fail, why do most web developers fail, why do most website design firms fail, why do most web site design fail, why do most websites fail

Id: oUJXqFXmgto

Length: 70min 13sec (4213 seconds)

Published: Thu Mar 04 2021