Trimflation: The End of Affordable Trucks in The United States

all right pops where have they gone what you mean the affordable pickup truck well they're like a needle in a haystack you have to walk an entire lot in order to be able to find perhaps one or two out of the 60 70 80 pickup trucks that are at a dealership slot we happen to find one here yeah look at this badge folks it says classic yes we got a Tradesman popular Tradesman is the entry level Ram 1500 we're gonna drop some data points in just a moment but let's look at it this is an affordable in today's market pickup truck correct yes and it has a total MSRP of 45 450. now this dealer understands that well that makes it way too affordable so they have a slight Market adjustment of just ten thousand dollars and some dealer add-on equipment that they don't necessarily tell you what it is for nineteen hundred ninety five dollars so there's forty five thousand dollar pickup is suddenly fifty seven thousand 445 all right so let's talk about this Dad Ram has essentially gotten rid of their entry level pickup truck production of the classic Tradesman is down 86 since 2019 and has seen a 26 price hike in the same period of time other automakers are similar but not nearly as bad yes and then in the same breath you come you walk a dealer's like they have a ton of trucks here yes I mean truly like we'll do a laughable look at them and dealers have been adding twelve thousand dollars on top of that the end of the affordable trip pickup truck it's gone yeah it's absolutely gone this would this would typically be a working man's pickup truck it is it's supposed to be inexpensive enough that if if it gets beat up and when it gets beat up on the job you're okay with that but to add twelve thousand dollars to what is an entry-level a vehicle is just it's asinine it's it's absolutely asinine is it is taking advantage of the The Working Man that's out there that absolutely positively needs this type of vehicle or lady or or lady I'm sorry you're spot on Dad this is incredible that the entry-level pickup truck is nearly 60 000 and if you were to get an out the door price quote here at this price dad add another 10 12 for the out the door I mean you're looking at 62 63 000 which the average transaction price pops for a ram yes 66 000 last quarter and do you know why it would be because they offer very few of the entry level pickup trucks so if we were to wander let's go take a peek we're gonna find pickup trucks that are 60 70 80 000 let's just here's a row of them yes it goes in the other direction as well let's just look they all have Market adjustments on them what are we looking at here pops oh my gosh this one this is a limited Longhorn Edition it's only 87 000 with their twelve thousand dollars in markup let's go to the next one and here's the real kicker it doesn't even have its window sticker which by law it's supposed to must be inside or maybe it's in the glove box to be displayed this is eighty thousand eighty thousand with twelve thousand so this was this this was a 60 eight thousand dollar vehicle that they've marked up to 80. um next one you think we're gonna go down or up all right I think we're going out two thousand eighty two seven this one does have the window sticker on it so you can see how the average transaction price why it's 66 000 when as you walk the trucks there's 60 70 80 90 000 and there's very few of the Tradesmen which are reasonably priced entry level vehicles for The Working Man or a woman there it is now I'm gonna flip the camera over there's just rows of them here folks okay here we go 92 sales 92 000. so this was an eighty thousand dollar truck and they were kind enough and gracious enough to Market up to ninety two thousand let's see if we've got over a hundred thousand in this lineup and then let's hop in the car and let's talk about Ford and let's talk about Chevy they're the other two big ones that are worth mentioning here and these are all fifteen hundreds oh here's this is 62 shows this was a 53 thousand dollar truck let's keep going okay this one's 70 so this was a 58 000 truck this one's 63 8. all right one more 1500 and then let's look at the 2500. heavy duty yeah the 2500 is going to be expensive this one's 75.7 these prices are just insane yes they are all right let's look at the one 2500 and let's go hop back in the car and we can talk about this and yeah I gotta lose weight and this one's 93 3 ladies and gentlemen affordable affordable yeah yeah you can see why the average transaction price is over 66 000 all right pops so we are back in the car we were just looking at all these vehicles we found one of those affordable Tradesmen on the car Edge website car edge.com what do you think this vehicle's only been here 21 days what do you think how how fast do you think this car selling what do you think the day's Supply in this area is for an affordable Ram pickup truck working potions pickup working persons pickup truck um you know I would think the day supply would be limited yeah it would be low be low all right well here's the Shocker folks yes a 453-day supply of these supposedly affordable uh working man or woman's pickup truck 141 of this trim for sale only 14 have sold in the last 45 days well what that says to me is that when they do have these pickup trucks um people don't want them the market is as much as you and I might think that the market would be there for these pickup trucks apparently it's not so that they don't want these lower end pickup trucks which is why uh RAM produces so many more of the more expensive pickup trucks because I'm assuming those are the ones that actually sell well not to mention the fact that the online advertisement does not have the ten thousand or twelve thousand dollars in Market adjustments so maybe that has something to do with it as well folks show up and there's some disappointment you know one day we should probably walk in and ask [Music] okay I mean we probably should or call and say hey I saw this uh I was at the lot on Sunday I saw the vehicle it had twelve thousand dollars worth of stuff to it and then when I pulled it up one line it shows the selling price of it what's what's the deal what gives yeah all right all right we should try that maybe through email okay I think email let's do that all right pop so now let's pull up give me a second here let's look at this dealer's got a limited okay let's open this up gotta love the Wi-Fi here or the internet connection the market day supply for their 69 000 pickup truck let's see it all together 227 days to play 197 for sale 39 have sold in the last 45 days 227 is a huge number it's way smaller than the other one but still these are huge another one 227-day Supply when at worst they would like to have no more than a 90-day supply all right let's touch on the other automakers because it's not just the lantis Ford and Chevy have also limited the production of their entry level options and their pickup trucks and have also drastically increased prices let me pull it up here give me one quick second [Music] F-150 the XL is their entry level trim inventory of the XL is down 54 from before the pandemic and prices have gone up just as well the Silverado 1500 work truck is the entry level option the price on a Silverado work truck has gone up 41 since before the pandemic since 29 2019 and inventory levels are down 33 when you start to look at where these entry level options fit in the lineup the work truck makes up six percent of available inventory for Chevy so it's not just Ram dead or Atlantis they're the worst because their prices are through the roof and they've gone up those significantly and they're struggling to sell them the most and then you come to this deal and there's Market adjustments but anywhere you look affordable pickup trucks are hard to find they're hard to find and apparently based on on day supply they're not desirable as much as we think they should be desirable as much as we think that there's working people out there who would like to be able to get their hands on a relatively inexpensive work truck when they are available apparently they don't sell yeah it's it's quite quite a shame to be honest because if they were in demand and they were selling that would add fuel to the fire for why automaker should invest in them yes and we're here and again the line is just insane sir and there's very few entry level like you got to kind of hunt and pack and search and that's the unfortunate reality nation wide it is indeed that we don't want a haystack all right we'll link to the article on all the data down in the description below so please check that out and uh pops thanks for coming out here with me thank you

Channel: CarEdge

Views: 131,069

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Id: L0qDbrliJag

Length: 9min 57sec (597 seconds)

Published: Sat Aug 12 2023