Tim Cook says Apple Vision Pro will change how people engage with tech l GMA

Robin you have that exclusive interview with Tim Cook oh first look at that brand new Apple device I think few people are talking about it it is called Apple Vision Pro it involves a term you may not be familiar with spatial Computing and yes I had the opportunity to experience it firsthand it's the unveiling of Apple's next chapter introducing Apple Vision Pro CEO Tim Cook announcing Apple Vision Pro their most ambitious product to date with Vision Pro you're no longer limited by a display your surroundings become an infinite canvas there was so much speculation what was going to be happening today and what the Vision Pro would look like what do you think is the biggest surprise to folks probably the magnitude of what it does and it'll do anything that your Mac or iPhone can do and more here at Apple Park in Northern California oh yeah apple inviting me to experience a first-hand film look at the device at the complete control over it wow it's emerging and evolving technology that blends digital content with the physical world controlled primarily by your eyes hands and voice no remote needed first an opportunity to transport around the world oh it's like I'm in Oregon right there then coming face to face with in-depth memories I felt like I'm at the birthday party moments nearly impossible to fully capture on a 2d screen like this mindful minute I would live here this is why for that alone oh my goodness that was and I'm someone who meditates and I found something new in that moment giving consumers a new immersive entertainment experience [Music] despite all its power the device seemingly lightweight it was comfortable I didn't feel didn't feel the heat Tim was there to greet me right after I need the Emoji mind blown as this is what you see from me right now it's beautiful it's a beautiful object the real thing of course that it does is enable you to see hear and interact with digital content right in your physical spaces if it's there that's spatial Computing and it is a big idea Apple welcoming in a new era of spatial Computing you can immerse yourself in movies TV shows Sports and feel like you're right there you can take photos and videos and then enjoy those and bring back memories as if you were there it's not about one thing it's a it is a platform and so we can't wait to unleash it to the developers so they can begin to work on applications for it great potential at work home and at play ABC News parent company Disney jumping in with ideas of how to use it but there are questions there are some folks who worry about isolation that it will cause you to be more isolated have you addressed that it's a major point that that was a design point of ours from the start this is not about isolation this is about connection this is about having people there that feel like they're there with you when you talk about tech of course people want to know how much it'll cost 34.99 and it'll be available early next year it's the most advanced piece of electronics equipment out there it's tomorrow's engineering today so you're going to live in the future and you're going to do it today do you think this is something that the average person will be able to afford I don't know I think people will make different choices depending upon their current Financial situation and so forth the engineering and depth of Engineering in it is mind-blowing you've got more than a 4K experience in each eye and of course it doesn't come for free it costs something to do that but I think it's a great value when he said 34.99 I said oh 34.99 that's not bad but no it's almost 3 500 and I've dabbled with some similar devices this is a computer this is totally different from what people are thinking about um where it come but but the price tag is something that how long do you think you can actually stay I I had it on for an uh about a half an hour and there was no motion sickness they were 500 patents in the development of this and you have to have a battery pack and it lasts for about two out of a few hours but there's no heat to it at all but still it's but still I mean the thing that I heard from people they asked me about the motion a lot and they asked me a lot about the price tag because I mean that is a giant number I was fascinated by you know you you pressed Tim Cook a little bit about this question of price and will people buy it we've seen in the past I wanted to Google this and understand it I I found that the first cell phone that brick that people might remember there it is thank you so much Ross uh in the control room that brick originally when it came out in 1984 was 4 four thousand dollars that would have been eleven thousand dollars in today's money and what tends to happen with technology is that it as as it gains widespread use as more people purchase you get the super users first but as more people buy it flat screen TVs are an example here too the price tends to come down and so a lot of analysts are looking at this as that but people you know those super fans have to show up first and they're going to get feedback and that's also what they want and I'll use a golfing term you can be on the Range all you want but you got to get out on the course right and this is what they're doing they're getting excuse me they're getting out there what do you think you're going to use it for if you used it if I used it um I wouldn't use it for I I would use it the medi the meditation part of it was just I and we both meditate was fascinating the immersion because I'm away from my family to be able to actually feel like if some can't come to the wedding to be able to take that and it can feel like they're there interesting yeah but uh but it's it's it was an incredible experience with all that I saw and I kept thinking about endless possibilities and opportunities for this technology well hey there GMA fans Robin Roberts here thanks for checking out our YouTube channel lots of great stuff here so go on click the Subscribe button right over right over here to get more of Awesome videos and content from GMA every day anytime we thank you for watching and we'll see you in the morning on GMA

Channel: Good Morning America

Views: 641,129

Keywords: abc, ai, apple, ar/vr, ceo, cook, gma, metaverse, news, p_cmsid=2494279, p_vid=news-99863168, price, pro, reality, tech, tim, virtual, vision, wwdc, tim cook, apple vision pro, apple stock, tim cook interview, tim cook gma, apple vision pro price, apple vr, wwdc 2023, apple vr headset, vision pro apple, spatial computer, vision pro price, apple savings bank, goldman sachs apple, apple high yield, good morning america, abc news, apple rumors

Id: Df_2BBTvJ2o

Length: 7min 8sec (428 seconds)

Published: Tue Jun 06 2023

Reddit Comments

[u/veeeSix]

It was interesting getting the perspective from a non-tech reviewer for a change.

[u/RichardNCox]

Is this the first time we see an actual layperson wear it? All of the YouTubers so far had said "we weren't allowed to shoot footage during our demo".

[u/TheBigSm0ke]

I love the idea of using this to film events that loved ones can’t attend like a wedding.

I imagine in 10-15 years it will be quite normal to hire someone to film your wedding with a VR camera so you and anyone else you decide can relive a moment you maybe couldn’t attend.

These devices are going to be so huge for the disabled community

[u/-6h0st-]

Can’t say my curiosity isn’t tickled.

[u/ronanstark]

Interesting that she pointed out motion sickness, for most people outside the tech space that is the number one barrier, after price.

[u/eddie_west_side]

Most first impressions from the usual tech reviews point to the isolation aspect of AR/VR specifically the dad taking a photo of his kids and viewing it alone later. Tim Cook says here that isolation was a major consideration during the design process and Apple's goal is to make the Vision Pro about connection rather than isolation

[u/jabedude]

This was fantastic. People like Robin Roberts are part of the target for this device (maybe not particularly tech savvy, wealthy) and she seemed to really enjoy it

[u/Interactive_CD-ROM]

It’s cool, but I still feel like it wasn’t what Tim and Co. wanted.; like, I feel as if they really wanted the “glasses” product—which would’ve been more marketable and available to the masses—but they couldn’t pull it off so they settled with the headset.