The Logo Design Process From Start To Finish
Video Statistics and Information
Channel: Mohamed Achraf
Views: 5,481,391
Rating: undefined out of 5
Keywords: the logo design process, logo design process, logo process, design process, logo, process, how to design a logo, logo design process from start to fenish, sketching, sketches, grid system, grid, gridding, logo construction, typography, logo design tutorial, branding, brand, visual identity, how to, mohamed achraf
Id: 4MxRhjHmiVw
Channel Id: undefined
Length: 21min 12sec (1272 seconds)
Published: Tue Sep 19 2017
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It's a good tutorial to get to know illustrator, but the logo isn't very good on a conceptual level. And the robot voice is pretty annoying.
The process is legit and a good reminder to use mindmapping and sketching your ideas on paper. The guy knows how to draw and how to use Illustrator's tools (especially his use of shapes instead of drawing by hand, another good reminder).
But the execution is seriously lacking, in my eyes. I would imagine he didn't draw only 5 sketches but that he replicated the process for the video, but the logo doesn't look particularly interesting or appealing. It's all too geometric, the colours don't really fit... I don't know if the use of Gotham is appropriate or not though.
I like the video. Nice process. Am I the only one who thinks that 750$ for a logo is quite cheap?
It's a good shape builder tutorial
this guy apparently lives next to a beautiful forrest filled with birds.
If you're looking for some logo vids Id check out Aaron Draplin. The guys a bundle of knowledge and real entertaining.
https://www.youtube.com/watch?v=zOPA0NaeTBk&t=893s
Ha, I thought I was the only one who drew little measuring blocks (:
It's a good video except for the end result.
IMO that logo doesn't work for an investment company and I find the dragon features ugly.
Not bad, actually taught me a few things with the shape builder tool I wasnt using. The automated voice is annoying and the font selection process was poor.