- This video is gonna teach
you how to be successful. Everyone wants to be successful in life and I'm gonna provide the secrets if you watch this video until the end. I'm Spencer Cornelia,
YouTube success master, and I'm gonna give you a blueprint on how to achieve your goals, gain wisdom and become
a snake oil salesman. The self-help industry is now a multi-billion dollar industry. Books, conferences, seminars and coaching all produce billions of dollars for those providing the solutions. A large portion of the
self-help world is dedicated to teachers teaching you success. Darren Hardy is the success mentor and he has written books titled The Entrepreneur Roller
Coaster, Success Habits, and Lessons of a Lifetime. I came across this new program
on how to be a better man and his bio reads, Darren Hardy has been the
central business leader of the success media
industry for 25 plus years. Success mentor and success media industry, and I started to think
about all of the gurus who are now preaching success
in self-help to the masses. These courses and seminars
are thousands of dollars with no clear outcome. Everything I share in this video is my interpretation of this industry. All that I ask is that
you have an open mind and if you disagree,
which is totally cool, then leave a comment and let me know why. The goal of this video is to share with you my interpretation of how to pursue improvement and staying away from
spending thousands of dollars on empty mentorship. My brain works like this. Everything needs to be
clearly defined and measurable or else it's useless to me. Self-help and mindset are
very difficult concepts for me to understand because
there's no concrete definition or any measurement to track progress. For me, whenever I set a goal, it's gonna be clearly
defined with a time limit. Tony Robbins is one of the
biggest names in this space and he has an event
called Date With Destiny. His virtual event is $5,000. You'll discover your purpose at this event and then you'll find your purpose at the same event a year later. And if you don't find happiness there, then you can find it at
his other $5,000 events. If it is more fulfillment,
more passion or more happiness that you were seeking, then Date With Destiny is
the right event for you. The reason why the self-help industry is a multi-billion
dollar profit machine is because it is really easy to sell people using vague concepts
that can't be measured. Having more fulfillment in life
or more passion is a concept that I can't understand
because it's not tangible and there's no objective way to ensure you're either
progressing or you're not. This is important because if
you're not progressing at all, then your current path
needs to be adjusted so that you can reach your goals. Not having the ability to measure progress will slow your growth. Discover your purpose in life and learn what truly motivates you. Realign your values and start living the life
you desire and deserve. What really happens with
any motivational event, seminar or YouTube video is that you experience a
temporary rush of motivation and you feel like your
values are realigned or whatever jargon is used. But then you revert back to
your patterns the next day, the next week or the next month. The motivation is very temporary because it is dealing with feelings. Feelings are inherently temporary. I've spent time in the picking up girls, internet marketing, real estate investing, and self-development communities online. All four involve talking
about mindset and passion and seminars that talk about success. Back when I was reading
all of the mindset books and attending the seminars, I wasn't getting anywhere in life because I was always looking
for the next mindset book or the next blog post that will help me really
find my passion in life. I call this the self-help loop, always looking for the next
book, blog post or podcast to unveil the secrets that will help you really
solve your problem. It becomes an endless loop because the industry
doesn't solve any problems. If self-help success books or these success seminars worked, only one would exist. You wouldn't have 100 new self-help books published every month. There would be one book
everyone would turn to and know the secret is not that book. - There'll be 2000 people just about a mile from here
in a live event with us. And those people are paying
20,000 for front row seats. - $20,000 to a concert
disguised as a business event. Grant Cardone is incredible
at selling, you have to admit. Regardless of the disaster of an interview with Jordan Belfort, Grant sells $20,000 tickets
to hear people speak on stage. - In the middle of the room is 10,000 and then VIPs are paying $5,000 - 5,000 to 20,000 to
attend the 10X conference. This guy can sell an event
even though it's snake oil. He has John Travolta and
Floyd Mayweather on stage telling you about success. I'll give you a hint. They're going to tell you to work hard, find something you love
doing and put in the work. And voila, you're a multimillionaire. All of these events are
motivational concerts. Not some weekend trip where
you're gonna figure out how to 10X your business or
find your life's purpose. I'll save you the money. You just sell 10 times the
amount of your goods or service. That's all you need to do
to 10X your business easy. In just a minute, I'll share with you one of my least favorite YouTubers but this video isn't meant to throw shade at all of these snake oil salesman. I just wanna share my findings on what it takes to actually reach a goal. In my opinion, every goal or any success you're pursuing should be analyzed using the smart acronym or something similar, specific, measurable, achievable,
relevant, and time-bound. I think that's the only
way to achieve goals. I don't know how else to
get better at something other than to constantly
measure and iterate upon. There are 10 million things
to be successful at in life and so my brain can't compute why there are books about being successful and seminars where
you'll learn your purpose or have a date with destiny. It's way too vague. These snake oil salesman are smart. The more vague you go and
the more broader the concept, the more attendees and sales you'll have. Teaching you how to be successful or how to have more joy
in life is easy selling because realistically
we're all interested. These are feelings and you
always want more good feelings. And the most important thing is that mindset and motivational
talk is the easy part of experiencing success in life. The hard part comes when you actually have to produce
something or make changes. I'm a licensed real estate agent. Going to a Cardone concert
will get me motivated and I'll have all the secrets
on how to be successful. But the reality is that the
speeches and success secrets don't really help me at
all market my services, send direct mailers,
call prospective clients, or anything with the finer
details with selling houses. A seminar for real estate agents specifically giving you the blueprint for earning your first five clients in the next six months would be valuable because it's direct and measurable. But Cardone and Tony won't
be able to sell arenas if their events were specific. Y Combinator is a
popular startup incubator in Silicon Valley and they have a startup school where they give founders
everything they need to know about starting a company. They don't hold back any
secrets and it's free. Want to know why it's free? Because business knowledge and motivation is the first 1% of business success. The next 99% comes with
creating a product, marketing the product, finding customers, selling to customers, hiring
employees, managing payroll. I could go on and on. What I see in the self-help
world is the people who are giving speeches on
stages about being successful got successful from giving speeches on stages about being successful. What this industry is really good at is making you feel like
you're progressing. It makes you feel like you're
about to 10X your business because you deserve it. These events are definitely inspirational and provide a jolt of energy, I just don't know how that
helps you progress in life. - Hi, this is Robert Kiyosaki. And we'll talk to you about an opportunity to learn to be an
entrepreneur on the internet. - Robert Kiyosaki, the legendary author, is gonna teach us how to
build a successful business only using an email address. In the fine print, the text reads no real estate, products, complicated business plans
or stock picks required. Robert has found the easy
business system for us. This business he's selling is Anik Singals affiliate
marketing system. The more vague the ad and the sales pitch, the more people will buy. You'll start noticing this in most sales pitches in your YouTube ads. Here's my sales pitch for my new product. I'm gonna show you how to be a model without a pretty face, you don't need to look good in a bikini, you don't need to have
an hourglass figure, you don't even need hair or teeth. If you sign up below, I'm gonna get you on
the cover of magazines. And then everyone signs
up only to find out that I'm teaching them
how to be a hand model. (chuckles) Gotcha! Thanks for the $997. Here's my theory on
why these success gurus keep their sales pitches
and programs super vague. Besides the increase in sales, the burden of responsibility
remains on you. If you don't succeed,
which isn't quantifiable, then it's on you because we
gave you all of the secrets. If the event was gonna show you how to start a local insurance company and attain your first 10 clients in three months using their methods, well, if you didn't succeed, then there's tangible proof for a refund or that their methods don't work. - You're not here just to be inspired. That's a great thing. I hope I inspire you. I hope I motivate you. But you're here to gain
capabilities to go faster. And a lot of times when you
think you know why you're here and you think you know what you came for and what capabilities you came for, in most cases you're wrong. Let serendipity work. - Dean Graziosi, and another
one of my favorite gurus. In this speech, he's delivering all of the
millionaire success habits. The reality is that the speech is Dean talking
about himself 80% of the time and then sharing some surface level wisdom such as let bad people out of your life and don't envy others. And he's selling a new book, how to use your disadvantages
as the secret weapon to massive success in this shifting world even during these crazy uncertain times. I love Dean's sales copy. I think he's used that massive success in this shifting world even during these crazy
uncertain times ad copy in every sales funnel since like 1980. These self-help gurus are teaching you how to have massive success. The way I see the world, you can't self-help your way to results. You can read all the
motivational books you want but if you're buying bad
deals in real estate, you're consuming too many
calories in a weight loss diet, or you're not implementing the
correct strategy on YouTube, you're not gonna have success. You can be as motivated as a hungry tiger but if you don't follow
an actual game plan from going from point A to point B, then you're not going to get there. It's that simple. You're probably wondering why I'm being so harsh to this industry. It's because I don't think
people actually change or become better after
consuming this type of content. The self-help industry has seen
a massive rise in popularity yet objectifiable metrics
that self-help tries to solve are in steep decline; anxiety, depression, weight loss, kindness to others, a unified country, self-help is a really
solving these problems. This video isn't meant to tell people what they should or shouldn't do. If you enjoy self-help, buy the books and go to the seminars. I hope they help and lead you
to living an awesome life. It's just that when I see problems, I look for actual solutions and I just don't think the
business of selling success is the solution. Just recently, I was able to
conceptualize this thought. And so I'll be using this
plan to pursue future goals. Some of my future goals
involve hitting certain PRs in bench, squat and deadlift in the gym. I will be switching my real estate license from Cincinnati to Vegas so I have certain metrics
to pursue with that. And I'll have specific goals with attaining rental properties. All of my goals will have
a very specific roadmap and all rely on mentors, both friends or legitimate
gurus on the internet, to help guide me. An important point that
I didn't have a chance to make earlier in this video is that I'm very internally motivated. So that's why I'm not
driven by external factors. This is definitely a key component for me not seeing the
self-help world as helpful. All of my motivation to
pursue and achieve my goals is driven from within. I'm not sure if everyone is like that. Some people may need
the external motivation to push them forward so I'm aware that if you fall on the external motivation side, then you probably didn't like this video or agreed with what I said. Lastly, if you're interested
in actually pursuing skills, then I think researching
rapid skill acquisition will be a valuable rabbit hole for you. Thanks so much for watching.
