The American Rancher - Genex Cooperative, Inc.

we've been breeding heifers for about 20 years and we've been utilizing the AI for the past 10 years and that's dude and to the two factors of the cost of bulls now and the added premiums that we feel we get when were marking our heifers with an AI cap we looked at our herd we decided that we wanted to at a faster pace and normal develop a better commercial cow herd than any of the other ones we saw in the local area and for the state then or the region that matter and the only viable way to do it was through artificial insemination and a large scale and get it done quickly I'm excited about the new partnership between Gen X and superior livestock is Gen X we provide the superior genetics and superior livestock provides the marketing ability to our customers the partnership is a referral engine basically it's it's we both have some commonalities one would be that we we both serve large herd livestock producers shoot side service with Gen X cooperative incorporated that's next on the American Rancher hello I'm Pam medic and welcome to the American Rancher this week we're going to look into the new partnership that's been formed between Gen X cooperative incorporated and superior livestock auction as many of you are aware Gen X is a leading company that specializes in providing cattle genetics and artificial insemination services to Stockman in both the beef and dairy industries on today's program we're going to learn about Gen X shoot side service and talk with cattlemen who have used this process we'll also hear from both parties as to how the new partnership between superior and genic is going to operate and ultimately how it will help American Ranchers we're glad you joined us stay tuned we'll be right back the American Rancher is made possible in part by baring her ankle - medica incorporated makers of expressioned express FP vaccines to defend your calves against respiratory disease by Purina animal nutrition building better cattle with a curation wind and rain rangeland and stake maker feeds and by Star Lake cattle ranch recognized as a premier Hereford breeder start Laker fruits calm welcome back to the American rancher Gen X is dedicated to providing high quality semen progressive genetics and professional service their current beef lineup consists of bulls that match today's market needs and that enhanced the profitability and long-term sustainability of Gen X members and customers herds Gen X cooperative Incorporated and superior livestock auction have partnered to offer cattle producers a convenient combination of services by working together Gen X will provide superior livestock customers with a source of proven genetic options and superior livestock will provide Gen X members and customers with a nationwide marketing outlet Gen X is dedicated to providing high quality semen progressive genetics and professional service the current beef lineup consists of bulls that match today's market needs and enhance the profitability and long-term sustainability of Gen X members and customers herds I'm excited about the new partnership between Gen X and superior livestock is Gen X we provide the superior genetics and superior livestock provides the marketing ability to our customers Gen X offers the industry's best chute side service with the technician service and manpower to get the job done Gen X is the source for assistance with artificial insemination or AI projects some of the our customers they require that we come in and do a complete AI service from start to finish for instance we might come in and put the Cedars in give all the shots as well as finish it up with professional AI technicians some of our other customers they might want to be involved a little more in the project and help they might put the Cedars in give the shots set them up and then we bring the technicians out and just do the final reading service some of the other programs we can do with a custom shoot side services actually doing heat detection programs and this project here we're doing an AI synchronization and heat detection in breeding AM PMS on those heifers my name is Morgan Jon's rude I'm the area sales manager for genex in the western United States and we're here at Riverside Ranch today and were ultrasounding heifers that we bred 30 days ago and what we're doing today is we're all true sounding for pregnancy and what heifers are open we'll end up getting luteal ice and an astro tech patch and we'll begin heat detecting and breeding on those heifers for the next three days we've been breeding heifers for about 20 years and we've been utilizing ai for the past ten years and over the past two years we've gone to a to a double-a ice where we're synchronizing our first round our first breeding dates and reading those heifers AI we're going out 28 to 32 days later and we're eltra sounding and open heifers are resynchronized and we're utilizing a second round of AI and that's dude - the two factors of the cost of bulls now and the added premiums that we feel we get when we're marketing our heifers with an AI calf when we're when we're choosing a bull - AI heifers - we're looking for a bull that that has extremely high accuracy for calving knees as well as as well as a bullet has balanced multi traits as far as growth EPDs and and balanced carcass traits as well but our main our main selection criteria point is is definitely the calving is we want our customers to to have live calves and healthy calves and vigorous calves when the heifers are calving we've been very pleased with the service that that we've gotten from the gen-x team we're we're synchronized in different groups that have furs at different locations and our rep Morgana's has assembled an awesome group of people that that we really trust and we try to be pretty hands-on with with our synchronization ourselves to make sure that things are done the way that that we feel they need to be done but a lot of the times we just can't get everywhere and and Morgan and Clint and Andy have just been outstanding and being able to handle things when we're not there and we totally trust everything that they do one of the biggest concerns when ranchers consider artificial insemination is the increased cost of estrin a-- synchronization and AI does estrus synchronization and AI actually increase the cost of getting a cow pregnant factors that impact the cost of pregnancy for natural service include purchase price of the bull number of cows that the bull will breed number of years of service from that bull resulting pregnancy rate maintenance and care of the bull cost per pregnancy for artificial insemination include estrus synchronous and drugs cost of labor per cow cost of semen which is highly variable and the conception rate which has its own variability regardless of whether a Stockman uses natural service or AI there are significant cost to producing a pregnancy some would say that the expenses associated with using estrus synchronization and AI compared to natural service is not a big a difference as one might think I have quite a few customers at AI their first calf heifer their heifers and we'd like doing it because we get a superior product we know they're going to calves easy and we know we can market those calves we try to follow up with clean up bulls with the same genetics if we can but the ia the AI calf gives the Rancher options usually gives them about 50 pounds more on that AI calf known cavi knees and if they want to keep that heifer calf for replacement heifers they can do it the good thing about this is we work with a lot of herds large and small that utilize AI a lot of buyers that we hear when we talk to folks that they want known genetics and that's where Gen X comes in and can provide that for the customers you know and then on superior side of things you know they can get help us network with some of their customers that are considering utilizing AI or have utilized AI in the past so I'm excited about working with Jim Davis and Trent Stewart and the rest of the superior reps we have available in our area both single breeding boxes that we can bring out to a ranch they give us the flexibility of putting them into places that are hard to get the double breeding barns into sometimes we can just unhook them from the truck and two people can wheel them in put them in a tight place we also have the double breeding barns for some of the larger projects where we may bring in two or more technicians we can breed up to 90 head of cows or half in an hour's time period pretty efficiently the relationship between gen-x and superior is going to be very beneficial for our customers simply because of the performance alone and whether it's in writing that they aged a heifer retention now and to have a consistent product that it's not only consistent but something that's reliable and that you can buy with conviction now not every cow fits every ranch but that's why you have selection and gen-x works very very hard at having a bull battery that will fit any maternal program and then will in turn go on and perform a stocker cattle or perform in the feedlot and then perform on the rail and and every link in the chain so to speak repeatedly successful chute side service basically defines the fact that genex gets cows and heifers pregnant chute side service takes place anytime and anywhere gen-x is made up of people and bowls with the gen-x chute side service you have access to the industry's most sought-after genetics combined with outstanding service by gen-x representatives customers know the service well and trust it one cattleman noted I point genex in the direction of the cattle and stay out of the way that's the goal of the gen-x shoot side service in a capsule show them the livestock to be serviced and don't worry about anything else so we're excited about the new geniux superior partnership with our operation it's really important to have known genetics and cattle in that replacement heifers and I think with this new partnership with Gen X in superior that having Gen X's ability to source high-quality cattle and having known genetics through through AI and through through the processes processes that they use in conjunction with superiors marketing knowledge that that it's a good combination between the two and we're excited to be able to tie the source source cattle to superior both Gen X and superior livestock have a lot to offer cattlemen they are equally committed to offering today's ranchers the best service in both genetics and in the marketing of high quality cattle when we return we'll talk with more cattlemen that know the genic chute side service this is the American Rancher stay with us welcome back to the American rancher Gen X offers the industry's best chute side service with the technician service and manpower to get the job done Gen X is the source for assistance with artificial insemination projects here's more on our story in early June 2012 superior livestock partnered with Gen X to offer cattle producers a convenient combination of services superior is able to provide referrals for Gen X chute side AI services and Gen X can provide the referrals for buying and selling cattle minute and 40 years and I have what I call a passion for beef I just love the genetics and helping the producers raise better Cattle and and then through superior we hope we can obtain a better market that's why we think we've got a perfect marriage of a superior the partnership is a referral engine basically it's it's we both have some commonalities one would be that we we both serve large herd livestock producers we developed this partnership so they would provide referrals to us and we'd provide referrals to them it's real simple in the commercial catalog they'll be designated with a Gen X logo in the lower right hand corner with the rest of the Value Added program really the the relationship between Gen X and superior is very powerful and that there's 300 reps or over 300 reps for superior livestock and Gen X with over 250 or if there abouts if you want to network this is a very big business but a small world and this network works hand in hand or when in a nation to the other superiors marketing nearly 2 million cattle a year it's the nation's largest livestock auction market Kable Creek Ranch of pilot rock Oregon is a perfect example of the two companies working together Cable Creek Ranch utilizes progressive proven bull genetics to meet the needs of their ranch and environment and also the needs of their customers superior livestock's expertise in marketing value-added cattle with programs such as back 24 vac 34 vac 45 agent source and superior verified are all added benefits helping cable Creek Ranch earn the most profit for their cattle genex providing quality genetics and superior livestock auction including value-added programs into their marketing efforts as a win-win for both companies we looked at our herd and we decided that we wanted to at a faster pace and normal develop a better commercial cow herd than any of the other ones we saw in the local area and for the state that or the region that matter and the only viable way to do it was through artificial insemination at a large scale and get it done quickly the nice part about dealing with Gen X compared to a lot of the other operators that we investigated is they have the expertise they have the experience they have the personnel they help you define a program that's going to fit you not a program that's going to fit them cable creeks been a very good customer for Gen X over the last four years one of the things that I think is most important is they realize that we're not hearing a ram and jam and get out of here as quickly as possible mode they see us is a competent suit side service that's handling the cattle easy and we're trying to get as much conception rate response as possible Gen X has been there every step of the way to to help us from the planning stage through the protocol through the breeding and then getting those cattle place back on pasture and where they need to be there's a lot of planning that that goes into - doing an AI project and they they help you all through step by step I think the gen-x superior relationship is pretty exciting it just gives us as producers that much more confidence on getting those calves marketed the way I think they should be those suit side services more than just the breeding project that's a year-around process communicating with your customers trying to figure out what it really fits their program and what's going to be the most successful for them in large operations everybody's busy if we can come in with a suit side operation where we can be there for six to twelve hours and breed three to four hundred cows and that timeframe allows those ranchers to effectively take their labor force and put it into one area for those a lot in the amount of times and then they can be doing their other daily activities again it's the quality of the personnel I mean it's a working relationship it's just not a one-day service and they're here and they're gone it's an ongoing relationship you build over time we've been doing this for four years and every year seems to get more knowledge about what we're doing and what services they can provide and this really worked out well for cattlemen across the nation feel it's hard to beat the combination of sire power and excellent chute side service that one gets from Gen X Stockman are getting a number of benefits including the tightening of calving periods using the frontline genetics of beef breeds and adding value to their cow herds some ranchers use both AI and natural service sires in a tandem fashion for more information about gen-x Cooperative shoot side service Stockman may call eight eight eight three three three 1783 or visit them on the web at www.weather.gov/fortworth efforts I think equipment and facilities and personnel you have to have all three of those your breeding window is pretty narrow you have to have a team that responds on a timetable that meets your needs and we found that with Gen X they've been able to provide that with their shoot service and we can get all of our breeding done in a short window and come back and do any other detailed at work we need to do we fit into their schedule very well they're very accommodating thanks to genex cooperative incorporated and superior livestock for this program today we hope you found it informative that's all the time we have to find out more about us visit our website the American ranch or calm or become our friend on Facebook I'm Pam Minich thanks for joining us I'll see you next time the American Rancher is made possible in part by barring irinka - medica Incorporated makers have expressioned Express FP vaccines to defend your calves against respiratory disease by Purina animal nutrition building better cattle with a curation wind and rain rangeland and stake maker feeds and by Star Lake cattle ranch recognized as a premier Hereford breeder Star Lake Herefords calm

Channel: Superior Productions

Views: 5,793

Rating: 4.7777777 out of 5

Keywords: Sequence, 01

Id: hjrEQ5rSxJ4

Length: 22min 27sec (1347 seconds)

Published: Tue Nov 06 2012