The 7 Skills MILLIONAIRES Master! | Lewis Howes

these millionaires think differently uh 94 of them live on less than they make so that means there's something inside the human psyche that when you do what's right and you get outside of yourself the third thing i would say about wealthy people is there they tend to be if you want to become a millionaire you need to learn from people who have already done it and in this video i bring together some of the top successful entrepreneurs on the planet to talk about how to master the art of making money if you enjoy this leave a like comment below your biggest takeaway and subscribe for more greatness in your life what are three things that you believe rich people do differently than poor people rich people do not value money the way poor people do they they they invest money they don't spend it you know the best the best spending is still worse than the best and the the worst investment like you could make a bad investment that would still be better than a smart spend really so what what's what's a smart spend what's a smart spend versus a bank i mean i don't really know anything that's a smart spin but you know you spend money when you spend money you don't get an investment back and when you invest money at least you got a possibility i mean the very at the very least you get a tax write-off so if i spend money on a belt um i can't write it off i can only wear it and if i invest money in a grant cardone belt and wear it on stage and it flops as a product and nobody ever buys it it's at least a write-off it was at least a promotion so a bad investment is still better than a smart spin so wealthy people don't spend money they invest money uh number two they also know that money money is not required i think a lot of us if we grew up poor we believe it takes money to make money our parents told us that maybe a grandparent or the neighbor or somebody said that to us because that was their how they justified not having their breakthrough and getting trapped they're like oh my the reason i didn't get out and we we know every we know everybody's got an excuse in their lifetime everybody uses them at some point in their lifetime to trap themselves uh this idea that it takes money to make money is not true it's a myth it's it's it's the number one reason why i did the show the discovery show to debunk that on tv that i didn't need any money at all uh they they offered me a hundred bucks i'm like just keep it like no no we got to give it to you it's part of the show and i'm like i don't need the hundred they're like no but you got to take the hundred as part of the show so uh the third thing i would say about wealthy people is they're i mean different people have different ways they invest but they tend to be more focused on the long-term appreciation of an asset rather than give me money this second and and i think to get there they're not stuck in this get-rich-quick thing it's a delayed gratification yeah they're more like yeah i'd rather have wealth tomorrow than rich today and they do have a distinction between the rich and the wealthy the you know the super wealthy are looking to create wealth beyond their own means and needs like they're not thinking about their kids their boat their plane i know people think that but that's not actually true they're actually thinking about how do i create wealth for a lot of people amazon's got a million employees yeah now most of them only earn minimum wage but there's some people at the upper level of amazon that are making fortunes yeah and i and i'm curious you wanted to debunk this myth of that it takes money to make money which is something i heard a lot growing up and a lot of people think well unless i i can't make it because i can't invest it until i have it so what were the lessons you learned uh you know starting from essentially zero having no money no context no uh relationships no uh opportunities in a town that you went to for this show what did you realize were the keys to actually making money even if you didn't have any well as you see the show you see that i actually never make any money right so uh the two girls they they actually they follow three of us and the two girls went out and got a job in the first week and and i'm not saying that's right or wrong or my way is more better or worse but but they are strategies okay they're different strategies i was not there to get a job or to earn money i was there looking for one thing opportunity i never spent time looking for money ever the entire uh 90 days okay i'm not looking for money i was actually looking for contracts through the contacts and this was to prove to people do you do not need money like it's just it's not true you need money you do need contacts you need people you need people you need people you need the right people though the right people that are already in play okay just because a guy's got money i remember a a billionaire friend of mine uh you know he could buy a jet and i said hey bob should i buy a jet he said you should i shouldn't meaning grant should because and he's way wealthier than i am he could have bought 40 of them he's like i don't have a place to go in mine you have you could use yours every day so you got to find somebody that's in place somebody that not just has money but somebody wants to do more with their money so you'll notice in the first 10 days i don't spend a hun any money i don't spend money on shelter not on food and not on water nothing then what i do is i end up accumulating assets and it's unfortunate that the viewer doesn't see this within five days i have two vehicles one was given to me by discovery and the other one was a forty thousand dollar jeep that i basically used uh from ryan this guy i met and told him i'm going to sell your jeep i'm going to drive it around town and put 10 miles a day on it and i'm going to sell it well that's a 43 000 asset uh my truck was worth four grand i still had my hundred dollars i lived in a 46 000 rv that i was trying to sell so yeah uh and then what what's the other thing i did and i picked up ten thousand dollars to do in a 15 partnership in the equity of the upside of this guy's company so literally in 10 days i was accumulating contacts that could get me equity and the important part of that story is man go get you some equity you know jay-z talks about this you're getting you know so many of you young brothers are getting in advance while i'm picking up the equity oh yeah they're trying to get the the get rich quick let me give you the money give it to me now where the publisher's getting the long-term residual income for decades off kevin hart look at what kevin hart did with this with this show right he owns that show he owns the ticket sales he was willing to promote it not just be a comedian where richard pryor showed up and got his check told his jokes uh kevin hart says yeah i'm gonna show up i'm gonna tell my jokes but i'm gonna own i'm gonna own the entire platform the equity so how do you get someone to give you ten thousand dollars when you have nothing to give them a return or what is it that you're selling them uh a greater promise in return so what i did was i pitched this guy i said look he's a business owner he wants traffic in his company every every business owner wants traffic every entrepreneur wants traffic to their website and i said look i'm gonna drive traffic to your store he owned a mattress store big margins and i said i'm gonna i'm gonna make sure you have the biggest weekend that you've ever been here and uh i said if you give me six thousand dollars i'll take the six grand to the store in fact you don't give me the money just call it in and approve it i didn't want to touch his money i never asked anybody for any money and i said i'm going to go run a promotion for you i'm going to put together the banners the logos i'm going to stand out in the street i'm going to drive the traffic to your place what do you want grant louis what do you want lewis i did that more than once by the way what do you want you did because my name was louis right yeah yeah yeah and i said dude i don't want anything he tried to give me money to do this i don't want your money i just want the opportunity i want to prove myself because what i really wanted from him was i wanted him to front the bill at the print shop so that he could put me in play well i went and ran the whole promotion that weekend i said if you if you send them if you just authorize the spend i'll conduct the promo i'll run it and do it we did 91 000 worth of mattress sales we did 15 000 that weekend and then another 65 000 over the next three weeks and he's like dude you're a star now now he's like hey what do you want for what you did for me this weekend that was the best weekend we've ever had and i'm like i don't want anything except to be your partner so so you wanted equity i want to be your partner dude and i said i want 15 of the upside of your company i said what's fair he's like 15 everything above what i'm doing now i'll give you 15 he he's the one that made the offer i said that's awesome wow and then that's when i said hey can you give me an advance at 10 000 on the 15 people think that i asked for 10 grand i actually didn't get 10 000 i got an advance on a partnership which is even better wow that's fascinating so you never really you never asked for money you said give me equity with everything give me equity and then once i got the equity agreement on the upside uh most people are will willing to give you this because it's more than they've already made they're already making a certain amount they've never crossed past that probably in years so they're like okay if you can help me 10x it i'll give you a 15 i don't want a piece of what you're already doing that's not fair that's an unfair deal i mean you know people are like i need to ask for more yeah but you don't want to ask me look stupid like you can't ask somebody to give you something of a company they already have what are some some things people should be looking for in terms of the right people or the right uh products or companies to say okay and how to position and package themselves to make a partnership equity deal what should they be looking for and how can they position and package the way you did yeah so like in pueblo there's a hundred and twelve thousand people that live there the average household income there's twenty four thousand dollars a year household income like it's it's one of the most beat up economically beat up cities in america they they were at eight percent unemployment when the country was at three when covent hit it went to 22. wow like just ridiculous right so now when i'm in a problem environment like that you have to do the math so i'm like okay there's 112 000 people there i can't meet them all and i don't want to meet them all i only have 90 days so then i said okay who's got the money in this town the businesses have the money in the town this is the unfair advantage i have in this show is that i did not go there to start a new business i went there to find a business that was already banking a lot of people think did you have that intention before 100 i said i there's no way i'm going to start a new business there's 34 million businesses in america america does not need a new business and it's so hard to launch and create momentum especially if you don't even with your audience it's hard to launch it is so ridiculous it is so stupid what people are doing today i'm going to start a new beauty salon i'm going to start a new masseuse place i'm going to start a new cosmetologist's house i'm going to start a new you got a new idea nobody needs it like if if you were an alien looking down at the united states of america and saying okay what is there too much of restaurants bars and businesses there's too many of them how did you feel from someone who is getting yeses a lot and building their business so fast to go into a place where people just say nah i don't believe in you or ah you don't seem credible or how did you take it in security wise internally well what what again pieces you don't hear is i was in this meeting and this guy starts flexing on me and he literally like i had to sit there and and listen to his well i did 30 i raised 30 million dollars and i bought all this and i put this together and i'm the king and like he doesn't know i could be his investor by the way there was a great lesson in that like i was nobody shaved head old truck no name no social media following and this guy treated me just like that like i'm a nobody and you never know who you're talking to or who they're friends with or who their family is that could support you potentially one you don't know who you're dealing with and you and number two more importantly you don't know who they're going to become yeah they may not have money yet but in in 10 years they might have a brand or audience or something that could support you every accredited investor was a non-accredited investor at one time every whale was a minnow i always tell people what you don't know can be your greatest asset if you let it because it ensures you're going to do it differently absolutely and when i landed neiman marcus all these people came up to me and said i have been doing this for seven years ten years five years how did you land neiman marcus and i said i called them and they just looked at me and i was like why would you do they're like well i go to trade shows and i set up my booth and i'm waiting for the neiman marcus fire to come by and we've been doing it every year for seven years i didn't even know there were trade shows wow so sometimes just not knowing how it's supposed to be done you have to have the courage though to say even though i wasn't trained in this because a lot of people think well i didn't go to school for this so how could i possibly know but you know it's inside of you yeah and you're willing to be creative and risk you know failure in a way that most people aren't you put yourself out there in a major way and you said hey come to the bathroom with me right and uh i'm not gonna do anything weird yeah it's amazing it's incredible story my dad used to encourage me to fail so at the dinner table growing up he would ask my brother and me what we failed at that week and if we didn't have something to tell him he'd be disappointed and i vividly remember being a little girl and saying i tried out for this dad and i was horrible and he would high-five me and he'd go way to go wow so he was reframing my definition of failure so failure for me became about not trying not the outcome for those that don't know spanx can you share how it all started and so spanx was born out of just being a frustrated consumer i wanted to wear my clothes i wanted a smooth canvas i didn't want to see lines or any kind of things going on underneath so um by taking the hosiery material which was meant to be seen on the leg until spanx sort of looked at it with a different lens and said no no no i want the hosie material to actually be what i create the undergarment out of and it was while trying to convince the hosiery manufacturers to help me make this product with that in mind because for so many years they've been using the material to be seen on the leg right i said no it's just it's the perfect material to create the perfect canvas for women under our clothes and it opened up my wardrobe it opened up so many other women's wardrobe we could start wearing colors we didn't feel comfortable wearing and the models get airbrushed we get spanx there you go there you go i love it and when was this uh this was in um well i cut the feet out of my pantyhose in 1998. wow yes i was 25 years ago am i doing my math yes i was 27 and then um i spent the next two years getting it made i worked at night and on the weekends on the idea while i was selling fax machines door-to-door and then the company was launched in 2000 when i was 29. wow yeah selling fax machines door-to-door where were you living in clearwater florida okay where i grew up fax machines on clearwater beach machines anymore around no i mean thank god i'm not still doing that i don't know what would have happened there are no more fax machines just like no one watches the movie airplane anymore i cannot believe it i need to know is is he the only one on the planet who's not seen a movie airplane i was quoting airplane as soon as they put the headset on him like striker you're too low you're too low and you just stared at me like what is she i apologize that's it guys so how long are you selling the fax machines i sold the fax machine sorta door for seven years seven years yes i know and before that i wanted to be a lawyer but i failed the lsat not once but twice and you wanted to be a lawyer that was yours i wanted to be a lawyer i was like i'm going to be a lawyer but you wanted to be a lawyer but it didn't work i wanted to be a lawyer i failed the lsat not once twice so then instead of going to law school i drove to disney world and tried out to be goofy but you have to be five eight and five six and i'm five seconds you didn't wear heels no i didn't wear heels i didn't wear heels and so i was the height of a chipmunk oh so you got the chipmunk i got the chipmunk part but i didn't end up doing it i put people on rides in a brown polyester spacesuit at the world of motion and horizons at epcot epcot center and i would see people that i hadn't seen in a while and come through yeah i'm walking on the moving sidewalk putting people on rides and they'd go hey blakely is that you didn't you graduate from college and my big mickey mouse here said sarah blakely and i'd be like let's get on the ride oh my gosh but that's what i did and then i sold fax machines door-to-door for seven years seven years did you wake up every morning and say this is my dream to sell fax machines door-to-door were you thinking no what am i doing in my life exactly so what happened was a lot of people think that spanx started when i cut the feet out of my pantyhose but actually it started long before that it started when i was selling fax machines door-to-door and getting my car business card ripped up in my face being escorted out of buildings all day every day that i woke up one day and just thought i'm in the wrong movie like how did this happen this is not my life cut scene director like call the producer and i got out a piece of paper and i wrote down what am i good at and the only thing in the good column was sales and i thought okay what am i going to do with that and i ended up writing in my journal i'm going to invent a product and sell it to millions of people that will make them feel good and then i asked the universe for an idea and i was very specific and it took two years and i only cut the feet out of my pantyhose one time and i was not going to squander any idea the universe gave me because i had really asked for it and then the minute i cut the feed out i started trying to make it i started looking up manufacturers on the internet this is before alibaba wasn't it yes because i tried this i did this about eight years ago and i used alibaba for something and it was easy to find like a manufacturer in china and yeah test different things but how did you find a manufacturer at that time a website called thomasregistry.com and it lists all the manufacturers in the country based on category and that's when i found out that a lot of hosiery and undergarments were being made in north carolina oh really yeah so you got it local yes yeah so i called and called and no one would take my call and they'd either hang up on me or say they weren't interested so i took a week off of work and drove around in person and just showed up and i just showed up yeah i want to create a sample yeah because if they weren't going to get a big order for something they're probably like what's yeah i gotta do a little sample for you right right i showed up with my lucky red backpack from college it's always with me you still haven't yeah of course and you didn't bring it here come on it's with me it's with me in l.a yeah oh wow yeah so um anyway i went into the host the manufacturing plants and they asked me the same three questions and you are let's say sarah blakely and you're with like myself and you're financially backed by and i was like sarah blakely so you can imagine how those went it was like well have a nice day honey and good luck and um about you know a few weeks after i made all those rounds i got a call from a guy in north carolina who had took pity on me and said sarah i've decided to make your crazy idea wow i'm going to ask him why he had the change of heart he said i have three daughters yeah so he ran the idea by them and they're like dad that sounds interesting you got to give that girl a chance amazing so he called you back you didn't follow up with these people oh yeah i was following up but to no avail but he he fought up and said yeah we'll give it a shot yes we'll make this so what was the next step was he just making a sample for you or testing different models or sizes or yeah so um it just set up to make the garment while i was making it with his manufacturing plant i was also wanting to patent the idea and i was also trying to come up with the name for the invention so i was doing those three things simultaneously driving up on the weekends and working with ted in the back manufacturing plant that i'd become very close with and driving to north carolina from florida no from atlanta i was living in atlanta what's that about eight hour drive six hour drive um about four and a half well it's not bad yeah it's not bad and so anyway um ted ted became my buddy and i went to get it patented but all the patent lawyers wanted between three and five thousand dollars and i had five thousand dollars set aside to do this that's it yeah so i wrote my own patent i went to barnes and noble no way and i bought a book called patents and trademarks and i wrote the patent and then i called one of the patent lawyers that was the nicest to me and said please please please rewrite the claims over the weekend for a discounted price i've done all the other rest of the patent the legwork you've done yeah you just kind of need to button it up and yeah you need to do it the legal part and so he did he actually admitted to me that when i came to visit him he thought i'd been sent by candid camera which let me put it in your words camera i know i thought he was being punked of course of course wow yeah he thought he was being punked okay and he thought where's dashan where's ashley yeah exactly he thought that his friends were playing a joke on him no way yeah he goes who's this girl i mean like you're not the typical person who walks in the door saying i've got a product and i want a patent so anyway he did that then at the same time i'm trying to think of the name i had horrible names written on scrap pieces of paper all over the place in my apartment in my car in rental cars on the back of like avis agreements and um you want to hear how bad the runner-up name to spanx was yeah open-toed delilahs no way yes i cannot believe that was even an option it was it was the runner-up like how bad is that open-toed i so wouldn't be sitting here with you right now if i named it that is the horrible yeah it's so bad wow yes so anyway okay so what does that stand for well it's all about the butt and it makes your mind wander a little bit nobody ever forgets it i had no money to advertise it was risky it was fun at the time listen now it's become a household name but when i first invented it i would call people and say hi i'm sarah from spanx and they would hang up right because i was probably like a porn yeah they thought i was pranking them i'm called that i'm like no really i'm sarah my company really is called spanx and i had department stores across the country that wouldn't sell it they thought it was too risque of a name yeah and um my mom sent her whole lunch into the wrong website when i first started i was like mom it's with an x oh my god it's super important it's with an x so yeah anyway i hadn't ended up buying the word spanx from a man who said he was holding out from the porn industry funny enough that you say that i bet yeah i paid for price with an x i paid money for that but um anyway yes so amazing named it spanx it came to me because i narrowed down my thinking i knew that kodak and coca-cola were the two most recognized names in the world at the time and i thought what do they have in common i like to think about words and phrases a lot they both had a strong k sound in them and the man that created kodak liked the k sound so much he took a k and put it in the beginning and the end of the word and played with letters in the alphabet so and i also had a bunch of friends who did stand up comedy and it's this weird trait c secret among comedians that the k sound will make your audience laugh so i put all that together and i'm like okay i want my product name to have the k sound in it for good luck and literally spanx came across my dashboard in my car in my mind and i pulled off the side of the road i wrote it down i went home that night i typed it in my computer for 150 with my credit card and at the last second i backspaced the k and the s and put in an x and hit so it was accident kind of with the other no idea i know i backspace catch i backspaced because i stared at it for a while and i had done research that made up words to do better for product than real words and they're easier to trademark yeah so then then i had the name and i had the the um patent in the works got my prototype and my patent lawyer said sarah i need to know what's in this garment in order to write the patent i said okay no problem we'll call ted so i get ted on the phone i'm like ted can you talk to the manufacturer yeah like in the back in the back i'm like ted can you talk to my patent lawyer he's like yeah so we're all talking and he goes i go can you tell him what's in it he's like yeah well it's 70 percent nylon and 30 lacquer and i'm like all right and so i'm taking notes my patent lawyer's taking notes and that night i could not sleep i'm up all night and the next morning i wake up i'm like how is there lacquer in this product what does lacquer just say i'm aware it's like paint thinner or something okay so i called 30 paint thinner so i called ted i go ted can you spell lacquer he's like yeah l y c i'm like oh my god lycra oh yeah yeah i was like got it don't all change on lacquer immediately my uh lawyer was laughing you know how fast you would have gotten a patent if you um tried to make this out of paint thinners like they would be like sure so was it challenging to get it did you get the first try the pattern i did wow usually it takes a few turns doesn't it i got the patent the first try and i got the um trademark name spanx amazing yeah so it didn't seem like there was that many challenges once you submitted it or whatever you kind of got the things you needed in place you got the orders in was was there a lot of challenges after that once you got the patent the trademark that was a really hard part it's just i heard the word no for two years yeah all the manufacturers nobody thought it was a good idea and um and also when you're just yourself trying to break into an industry like you mentioned the manufacturers it's not really in their best interest to slow down machines or try to give a girl with a couple grand a chance unless you're gonna give them a bunch of money for a big order of something yeah right so that was the hard part and then once i had it i cold called neiman marcus and that was the first account i called on did you get it yes well you were great at sales well you could sell it i was so excited it was my moment i flew to dallas i called them and said if you give me 10 minutes of your time i'll come and meet with you and she said all right this is the buyer oh yep the buyer i first called the atlanta store they're like girl um we can't help you we have a buying office i'm like well where is that give me their number and um i went in and halfway through my pitch i could tell i was losing her so i said you know what will you please come to the bathroom with me and she was like so buttoned up i mean neiman marcus like her pen matched her belt that matched her shoes and she was like what are you like what am i gonna do in the bathroom i was like just follow me to the bathroom and show you my own panty line and i went in the stall with spanx and my pants and without it in my pants and she was like oh i totally get it it's awesome and i'm gonna put it in seven stores wow yeah okay just like that just like that it was so unbelievable i was so nervous and then of course i had to call sam i'm like in the rental car on the way back to to um to the um airport i called the owner of the manufacturer i'm like sam sam it's sarah i need more i just landed neiman marcus and he's like what he was in shock he goes sarah i thought you're giving these away his birthday presents for like years and i said no neiman marcus just bought it anymore and he patched me through to ted he goes okay you talk to ted okay so ted comes back in he's on the phone and i go ted i need more and he goes i go i just landed neiman marcus he goes well that's great but what you can do about the crotches the crotches yeah exactly that's what i said i go what don't they come with crotches we've been making them with crotches he goes well yeah but we only got one crotch machine and it's being used by somebody else no way yeah so what do you do then so i just landed neiman marcus and i have no crotches oh my god you got a hole in your crotch i don't know where to go for a crotch do you i mean like i don't know where do you go i actually looked in the yellow pages crotch making machines yeah i just well i looked up crosstalk watch machine i looked up crosstalk how you spell crotch okay listen this is what i learned i'm gonna teach you something okay so i didn't know that it's yellow pages again yeah oh my gosh it's a big book it's yellow it's what we used to like things like hilarious um and what's instagram oh yeah you just got it okay i just joined it seven days ago all right so um where was oh crotch machine looked it up yeah so anyway in the yellow pages it's not under crotch so i learned there's a fancy word for crotch named gusset gusset yes what gusset never heard that word so i started calling gusset companies they were like fedexing me crotches from all over my roommate would come home and be like you got another crotch in the mail and then i ended up finding a man by the name of jean bobo that worked for a crotch company just 20 minutes north of where i lived in atlanta and he saved the day and they made the crotches and then i could deliver neiman marcus so you had the leggings they made the crotches and then you sew them together because that's how it works yes apparently yes gotcha okay so then you had to know how many did you print the first time um three thousand three thousand three thousand pair of the first spanx one one uh skew right or yes one score twenty dollars one sku three sizes or like four four sizes yeah and three thousand of them yes and that's what neiman's ordered and then i sent them to this they sent him to the seven stores i had no packing and shipping department so the semi trucks were pulling up to my apartment in atlanta and i was shipping them myself to neiman's this is amazing and um then i called every friend i had in those seven cities like people hadn't talked to in 20 years say hey go buy a few of these go yeah take your girlfriends there hi christina remember me i used to sit next to you all the time in grade school will you please go buy this product called spanx i literally called them and i said and i'll mail you a check so i paid all my friends and friends of friends to go buy the product that is brilliant yeah i said go in i said i gave him a whole script i'm like go in and say i've been looking for this all my life i can't believe it's here and create all this excitement that's amazing and then of course a week later the knee i talked to the neiman's buyer and she's like sarah we are blowing out i'm like you don't say no way well i was buying them all yeah brilliant you have to wow you have to you have to ensure your own success absolutely so then once i started running out of money oprah call and put it on as our favorite product of the year how long was that for until the time was in neiman marcus to oprah calling like a month it just happened like a month or a month and a half how did she even hear about it i sent it to her in a gift basket and her andre who dresses her put it in her dressing room and she put them on and has basically worn them every day since shut up i'm not kidding it was so unbelievable i had no money to advertise in the back of my apartment i was selling fax machines like a month before that but i have to say i was working every night and on the weekends for two years quietly trying to get this man building this thing yeah building it the houston rockets went on the market on july 17th and we signed the deal up on september the 5th for the most money ever paid for a professional sports team and so it's it's just saying we're going to get it done before anybody else can now why pay the most premium why not try to like create the win-win get the best deal for yourself why say i'm gonna overpay maybe it's not an overpay in your mind but why do that and when everyone's telling you oh maybe that's a little too much you know because i i i listen i listen and i'm going to tell you what i heard i heard from some very very smart people and this is one of the reasons that the book's titled shut up and listen is because i do listen and and i had some really smart people who know a lot of people who went after sports franchises say they quit too soon it's the biggest regret they ever had i mean they sold them no no no no no they went after say the la clippers they went after the golden state warriors they went after and and they and people that could afford to do it and and they just said oh i'm not going to pay that extra 100 million or 200 million or whatever and then they had to go buy a team in the years to come somewhere else not in their hometown right now on my own whatever and and so i was told there's you know there's never been a team sell for less in sports and and it's just a mistake you don't make and so i listened to people and said you could regret this and and it's kind of funny but i already knew i was not going to lose okay i was not going to lose this opportunity and when other people i even had the the tad brown who who i've known for years who runs the business side of the team even today called me at one point and said y'all aren't in the room kicking tires like some of the other people are you losing interest i said no ted i haven't lost interest at all i said everybody else is in there trying to justify how do you pay 2 billion because they made it really clear that they wouldn't sell it for under 2 billion wow they're all trying to figure out how you pay that for it i was out there making sure i could raise the money and so i like that and no seriously because you weren't even thinking you're saying i'm going right i knew that the team on a bad year is going to make 40 million and on a good year is going to make 90 million okay i knew that okay and i'd known tad for 15 years but if you start trying to say okay if it makes 40 million or it makes 80 million do you pay 1.9 million billion or 1.8 billion or 2.2 billion it has nothing to do with it okay okay and and so while everybody else and and was doing due diligence that way even people that have a lot more money than me okay they're trying to get there and they missed they missed the box okay they they they were looking at the wrong thing instead of realizing this is a 10-year play and i could promise you one thing i bought this team in 2000 and what 16. in 2026 it'll be worth 3 billion dollars okay yes okay it's already moved up in value so so it's it's just it's it's just the feel and and and knowing what to do and not getting caught up in the due diligence that doesn't matter and i think one of the reasons i've been successful is because nobody does due diligence on an acquisition more than my team does but it's it's just don't get caught up in the things that don't matter like price of a few hundred million and then and you know what's so funny and then you know how it got their attention everybody else wrote letters they said okay we want everybody's letter of intent today everybody had all the kind of irons and all the potential bars everybody had all kind of ins and outs and everything and you know what i did i said i'm gonna put up a hundred million dollars non-refundable no financing contingency no nba approval contingency and if something happens i'll walk away and lose it okay so that's the previous owner yeah yeah wow no one else would go in nobody else would do that and you were well that's the second time i've done that and it worked for me because of my great casino in lake charles right outside of houston i did the same thing 50 million right 40 million 50 million yeah so it's worked for me twice what did i hope i had the opportunity to do it again i want that bad what is the things that people should be looking at you mentioned people are looking at the wrong things they're thinking about the price or the other things what should they be thinking about if they want to acquire something whether you're a small business owner that wants to acquire something for a hundred grand or you're you know a billionaire like yourself trying to require something for 2.2 billion what is the thing they look for well if it's something that you really really want and you can afford and it doesn't really matter uh you should just go get it okay if it's why is that for the peace of mind just for the peace of mind and so you never regret it okay i uh i can go back 20 25 years ago and i've been asked this the last few days what is i had a chance to buy this unbelievable car collection about 25 years ago that had great muscle cars right when they were it was unbelievable and i was really buying it at a bargain because the father had died the sun was selling it didn't give a damn and and and i lost a deal over a couple hundred thousand dollars that today if i own that i would just walk in there and say this is mine i just love it and and i've and i learned a lesson and and 25 years later that's the one deal that comes back and haunts me because i negotiated a little bit too hard for something that really mattered now now let's look it in a box of a real business deal you can't get caught up emotionally there's always another deal and i walk away from deals all the time really all the time because there's there's always another deal but you know what there's only so many great car collections there's only one nba team in your own hometown okay and so there's certain things you don't worry about and that's where you have to be smart and say there's always another casino to buy or another restaurant company to buy but but but keep keep it right know what's in the box and know it's out of the box i'm glad you said that because i i acquired something a couple years ago that i was i did this move without knowing i was doing a tillman move uh greatness.com was available and it was probably overpriced what was it greatness.okay okay in my space you know there's only one word for domain and my my word is greatness with the school right so this podcast i wanted to build something bigger than just this show wanted to build a media engine around this word that every athlete uses when i see them talking about social media and press conferences 100 brands like about it in their slogans built for greatness pursuit of greatness i was just like i want to own this word i don't want anyone else to have the word i want to own it there's only one domain in the world you know it's like a franchise of one and i was just like i want that and were you able to get it i bought it yeah for i know but i'm surprised you could get it trademarked because it's a word i don't want to trade you trade the domain okay just a domain so i can podcast or anything i want to build on it for my media engine okay or yeah content for okay all that stuff my books everything that i have i can build around that word but it gave and i haven't used it yet i just have it it just redirects to my personal site because i'm i want to build it the right way it gives me peace of mind that no one else can build something and confuse my audience no because it's such a strong word strong and it's something that we we we all are after every day right you know the people who want to be exactly okay and and so i love that yeah yeah so i gotta learn how to continue to level up like you're doing now um i'm curious who was the most influential person in your life growing up there wasn't there just there wasn't one no they're just i would love to say there was but uh i there were a lot of people there were even family members that were entrepreneurs uh that had some success i mean not great success but we're still very successful uh there were people in houston there were people that i just watched around the world and you just said god but i never had that one person but i saw little things that different people did and and i picked up different things yeah yeah and i kind of looked and i like the way this person handled themselves i kind of like the way this person handled themselves about this i just never had that one person and maybe i wish i did but i just turned out okay what was the mistake or hard lesson you learned in your early years or in your teen years that really embarrassed you that really made you feel ashamed or you know not proud about yourself that you did that or you said that or you acted in a certain way or someone you really let someone down that has stuck with you all these years you know unless i have i have to say i never had that big you know hit over the head with where i had to you know sell a car or sell a house or whatever because things weren't going well and yet i've been through some tough times but but but also and i talked about this in the book don't ever outlive where you are in in in your business life and you know what that means is is that there's so many people that get a little success in a business and they go get a lifestyle that is bigger than the business and then all of a sudden the business takes a dip a little bit and and and they've got to keep up this lifestyle so they're sucking more money out of the business than they should you know i complain to my people all the time i'm poor i don't have any money because because i always put everything back in the business and i just try to take out a few crumbs to live on because i've always made the business first and not me first but that's why i have a great business and i own 100 of it so it really doesn't matter but a lot of people start they start with a company and and they become entrepreneurs they get some success and they're buying more houses they can afford or more cars or art or they philanthropy though i want to be recognized for giving this away and then all of a sudden their business dips and they can't do it anymore and then their business fails because they took all the money out and they're not putting it back in because they're trying to keep their lifestyle i always made my business number one i never put myself ahead of my business and that's one of the reasons i've gone like this wow never put anything ahead of it wow was there an embarrassing time as like a teenager before you got into business where you did something you're like man i shouldn't have done that or said that you know in your teen years you know i've said so many things i shouldn't have said but i just don't i don't have that one i don't i just don't have memories about you no i just don't have you know sure we all did stupid crap but but i just don't have that one is everything anything you did that you weren't proud of whether it be maybe it was a personal relationship or with family or you uh i just don't have it i just don't i'm just curious no there's anything like that shape to you and maybe it's i've always been a positive person and i just uh where did you gain that positivity i don't know i think you're born with it somewhat and i and i always wanted to succeed you know do i wish i wouldn't have dropped out of college because i was making money because i only had like 32 hours to go uh yeah but you know what but now i'm the longest-running chairman of the board of regents of that university so it really doesn't matter it doesn't matter yeah exactly exactly so but but but that bothered me for a long time that i never finished school but then as you become more and more successful and you see all these other guys in the forbes 400 too that never finished school because because there's something in us that we just can't we can't have those handcuffs on it we we're making money and we i can't deal with going to class i gotta i gotta make money and when i was 21 years old i was already making you know a couple hundred thousand a year that's big big money you know and people don't realize that when you say i was making a couple hundred thousand dollars but that was big money huge big money so now i'm always curious about i don't have kids and you have four kids right yes i'm always curious to ask my um very financially successful uh mentors who have kids because i want to prepare prepare myself for my future and i'm always asking how do you raise kids that aren't entitled when you essentially have everything available when you could buy them a car when you could buy them the nicest you know trips or whatever maybe when they do get to go on the jet i'm not saying that they do or not with you but how are you not trained but how do you educate and cultivate great kids because what i've heard about you and your kids is that they're very respectful i don't know if all of them are but i know i've heard of them none of them every single parent will tell you they care deeply about people they're courteous you would never know they grew up in the lifestyle they have because they've grown up it from the beginning you know yeah so how did they grew up flying on because i had my first jet in 91 and i think the first one was born in 92 so so how did you teach them how did you get you know i used them you know i think their mother had a lot to do with it because she's very uh balanced and and uh we just never act like we were that special and they always saw me work hard i was special because we had nice things but i never acted like i was special they still saw me talk to everybody dress the same be nice to everybody and they just they just picked it up and and and uh at the same time i mean they've gotten on my ass because they they went to the right schools and they lived in the right neighborhood and so therefore they had lots of friends that were spoiled they also looked at the people that were generational money that you go back generations and and and they didn't like what they saw in those kids and how their parents acted and realized that they just they just weren't motivated people and and um and and they just they're just i've made them realize that you're not going to go to a club just because your your friends do and can buy five thousand dollar bottles whenever you want okay like a lot of their friends have credit cards so that they've been on me many times and through their college years and saying you know it's embarrassing to us because everybody knows we have more money than them and yeah and we can't we can't we can't keep up with them right and i said well that's good for you they'll see how much we appreciate the dollar wow and and believe me they're not hurting trust me yeah okay yeah but but but i didn't make it where you can just go spend whatever you want i mean it's it's always hey can i please go do this and and right because let me tell you something i still watch every dollar i spend i still walk through a store and if i'm going to buy a jacket i want to look at it and i think if the perceived value is too expensive i don't buy it okay and i and they've they've always seen me do that you know whether we were in capri or or rome or or saint tropez they'll see me look at something i said that's ridiculous for that we're just you know you don't just say give me the best of everything yeah i mean they never saw their mother or me act like that and and and so they they looked even though you know they they've flown here on helicopters everywhere they still see but that was more for convenience they see us watch how we spend money and that's the smartest thing you can do how did you keep this attitude for yourself when i'm sure a lot of your friends who have accumulated wealth over the years maybe you saw them start to change that grounded attitude how did you keep that for yourself when so many people are pitching you you know on your tv show which is great it's like everyone's coming to you for the answers everyone wants an opportunity from you everyone's got the deal everyone's how do you stay grounded and i'm sure you're you know it just happened over a period of time you know it's not like i was a a tech baby and i had a nap and all of a sudden i wake up and i'm worth this you know it's been like this for 35 40 years you know since i was 20 years old and so it it i just i never had that issue and so i didn't wake up one day and i was rich i mean even when i took my company public in 93 i was already worth a few million dollars and so you know even though you got a bunch of paper net worth it just still wasn't so the paper net worth i think was 100 million at that time yeah yeah and then what changed for you mentally when you saw that kind of paper net worth when you're like okay i was worth a few million or whatever it was then but now i'm on paper worth well i mean once again uh i was smart enough to realize that that paper net worth could go away i watched many companies have ipos and then three years later you know tank and so i didn't uh i know there's a paddle for everybody's ass and and and i talk about it in the book and and i think that's probably you know what i could give everybody out there who's ever made a few dollars uh you better watch for even today you know when i came out yesterday was number 140 on the forbes list 4.9 billion i still get up every day and worry and worry if that paddle is going to get my ass okay and the day you stop worrying and you just spin freely the paddle's going to get you because you don't know what's going to happen is our government going to chain to a socialist government is is all of a sudden somebody's going to come out and the millennials say we're never going to eat meat again right right you know you just don't know but but but we've seen some crazy things happen in our world and during my lifetime and and uh in your lifetime already so so so remember i mean i'm the one who grew up and and you had one telephone and in the house and and if you wanted to talk to your friends you went to that telephone and and it was just a different world it's just a different world you talk about i've never borrowed money or raised money but you talk about the importance of getting cash when you already making a lot of money why should someone like myself or a business owner get a lot of credit get cash out even if they're already thriving and doing well they've got cash in the bank what's the importance of that well everybody does different things and you got to do with what you're comfortable with and and and i've always been comfortable with borrowing money but but but but i talked but that's also my success because the way you you look at every unless you're a tech baby again the world was created because of leverage finance okay there's the reason that you had you know all the tech companies and the media companies and and the great big casinos in vegas the things that cost billions of dollars a lot of money you did it with leverage finance with my good friend in california michael milken really came up with but that's why there was such an explosiveness in the 80s because of leverage finance i've always been scared of debt but i haven't been scared of debt i never had a problem with using it but i talk in my book is this is the problem that we all do is say you you have a small business and you want to go out and and borrow some money and you do a performer for the bank a budget you know to keep it simple for people people always give a budget that is the best case scenario and they start to drink their own kool-aid and think that's what they're going to do well one of the things that objections we're going to be in three years or even next year and what i've always done is i've done that for the bank but even today in a deal that i bought last week i want a worst case scenario the world's coming apart okay and all of a sudden all your expensive counts are gone and are people still going to eat steaks yeah and i run a budget and a performer based on that wow so best case scenario worst case scenario because you know what happens eighty percent of the time the worst case scenario really yes that's just life right and and and and that's a tool that i've always used because you what happens is they give that to the bank or to whoever and all of a sudden you start drinking your own kool-aid like that's easy to do it's not easy to do being successful in business is not easy yeah but that's why i talk about just simple tools in here when harper collins came to me they didn't say we want a life story we see you on your show we see you on these business talk shows we read these articles we want you to write about your tools why you've never failed and you've made it through all these recessions rather you're a corporate person or or you're an entrepreneur why did you get to go like this it never really went like this right right so i want to go back to your family for a second is there anything that you do with your kids like a ritual or a gratitude practice or something over a dinner table or is there anything you say to them at night maybe not anymore because they're more grown up but when you're when they were growing up was there something you said to them every night or every morning or was there a practice that you had as a father with your kids i i never did i've never i've never been one to try to make my kids something that they aren't and so you're going to play baseball or you're going to take piano lessons or or you're gonna we've always kind of let them do whatever they wanted to do but at the same time you know i've i've taught them it's nice to be important it's more important to be nice and and i've taught them even today i just said y'all have learned they've learned a lot too where i'm very observant they've learned a lot by watching other families that have money and and i've told them you see what all these people do they go and the next generations become recluses and really don't want to be bothered because they don't want people asking them and and and they've lost their power and their juice okay y'all can have this power and juice in this city and this state in this country for the next 100 years don't give it up don't become a recluse just because oh you don't have to do something every day and and stay relevant so many rich families you go look at all your great wealthy wealthy families and look at the generations below them that just kind of live in a cave live off the yeah yeah one of the kids or whatever and they're not relevant anymore why it's important to stay relevant i just think it's important to stay relevant i think it's it's relevant to to to continue philanthropy and give back to your community and there's nothing wrong with being a leader in your community and just because i i'm still on boards that i was on you know 10 15 years ago and and it's just well now that i'm i'm worth a few billion dollars i should change why should i change my ego that oh well you shouldn't be on the better business bureau board that's no big deal that's when you're up and coming you know or i just never changed i just i've just never changed you've evolved you've grown but you're 100 but i'll you know i'll still be in this in this dining room and if i see something i don't like i don't have a problem with going over there and telling the busboy hey remember those people there they deserve that table where their feet go just as clean as the table on top you know i don't i've never changed you know i'm not going to embarrass them but i don't have any problem in talking to people and and and training people today how long have you been married for uh 30 years 30 years is that a was a true question pop quiz 30 years do you think you'd be where you are today in business without being married to your wife for 30 years uh i think a wife is very important and very supportive uh pro you know you could easily be married to a wife that wanted to go out and spend money and you didn't put the money back in your business and uh paige always was very supportive of everything i never once was not supportive really not one time wow do you think you'd be where you're at today without that marriage without that relationship i don't know i just know she was always very supportive to support him that's right that's great now what is the thing that is missing in your life because it seems like you have everything you've got the family you've got the businesses you've got your sports franchise now i mean honestly nothing honestly nothing you know honestly nothing i have to you know i'm very fortunate but i know that too though i mean uh you always want more you're always working on the next deal you but but but i cannot complain i mean uh but as we all know there's a paddle for everybody's ass every day yeah is there anything you're afraid of fear nothing but worry about everything yeah fear nothing you've been in the financial world for 20 plus years that's right you after coaching and realizing you weren't going to make money you went to work bank that's exactly right so i started down the banking path uh now i had wanted to go into the fbi okay i had known this since seventh grade yeah uh and so i get up i'm meeting with an agent i got a mentor we're talking and hanging out he's starting to tell me more and more about the reality of the bureau and it was kind of like oh you know this dream i had is starting to shift on me here a little bit you know and i went into the banking industry because what i wanted to do was if i could create the sports mentality and that team right work attitude in a business community then i knew we could do something special and so it started down that path went into banking and you know got to the point where i was pushing products instead of helping people you're selling services yes right yeah and commission that's exactly right and so i realized i wanted to help people not necessarily promote right and there's nothing wrong with business but but i realized the push was more on the results instead of the people exactly my dad was in life insurance for 30. okay so you know it's all baseball that's right that's russ that's right and so i had a chance to cross path with dave ramsey uh at a charity event and so what was this oh gosh this was back in 2005. um and uh so cross paths we struck up a friendship started talking a little bit and uh after three or four meetings he was like why don't you come help me do this and i'm like dave you you don't need any help brother you're women yeah you know you're good you're good and so but i got a chance to see and know his heart and understood what he was trying to do so joined the team there started i was working with pro athletes entertainers and musicians i was trying to help them understand how to control their money yeah right so many of them as you well know will depend on their agent or their business manager and a lot of those guys end up getting taken advantage of i've spent a lot of time out here in la uh i could tell you several names of people that were taken advantage of so obviously i wanted to empower people to know what steps to take like most of the athletes i think the statistic is what 80 percent go bankrupt or broke two years after they retire within two years after retirement think about that for a minute yeah you know these guys have made 50 to 100 million dollars and how do you go broke right that's what baffles people and i go well hold on for regular everyday people how do we spend five and 10 grand on a credit card you do it one swipe at a time so these guys are doing it on another level yeah so of course i made agents nervous because they didn't want me making their clients smarter right and then the business managers in the music world so anyway so all that i started speaking and teaching and what i wanted to do was to empower people so my mission statement is to educate encourage and empower as many people as i can whether it's on leadership or money wow yeah it's amazing man it's fun so how long did this study take when you studied ten thousand this thing was a two-year project yeah um and anytime you're trying to talk to ten thousand people it's like herding cats you know but i wanted to talk to people all across the country because i didn't want people saying well you're just talking to people that know you and dave or you know i wanted to get people that never heard of us so we ended up using a research firm to dig into it and we found them and we talked with them and the reality is people think millionaires are trust fund babies that they inherited everything or they got lucky or hit the lottery none of those are true these are regular everyday men and women that have worked hard over time and they've been investing 25 28 years and the way the book is structured we've got the information from the study and we've got the in the information i want people to know but the stories in this book of people that were homeless and turned it around people that had a million dollars or more in debt and turned it around and so lewis it really goes back to a lot of the stuff you talk about it's the mindset right it's the mindset and when you get the right people with the right information results can happen yes what are you talking about these myths that millionaires uh about millionaires what are some of the myths uh that's the surround millionaires well we talk about six in the book but i'll tell you two most people believe they inherited it all right you see somebody with money you think oh mom or dad handed it to him the truth is 79 of the millionaires that i talked to first generation wealth builders they didn't come from anything these are people that focused and built money over time next myth well if you're a millionaire you make a high paying job right you got big big income yeah yeah no a third of the millionaires that we talked to never made six figures in a single working year really think about that for a second dual income never made six figures so that blows that myth out of the water a third of the millionaires that we talk to wow right now you think about six figures nowadays it's more prevalent than it's ever been but for people a lot of people with six figure salaries have nothing in the bank thank you because they just spend it all that's exactly right and they're using credit constantly to buy bigger things that's right no no you're absolutely right so what happens is people tend to think that income is so important and i'll tell you no it's not because i was one of those people i remember i was making about 30 grand and i thought all right when i get serious i'm one year out of grad school making 30 40 grand i'm sorry when i make this amount i'll start to get serious about my money well you know that path right well when i make this amount the next thing you know lifestyle grows and you never end up taking control but these are regular everyday people that took control and were focused uh it's amazing so let me tell you this top three positions of the ten thousand millionaires we studied number one was engineer which doesn't surprise you right they're good at planning yeah accountants organized yeah accountants same thing they were number two they're good at counting stuff number three was teachers teachers they're not making that much exactly and you think they're undervalued underpaid how are teachers doing this well if you think about what it is wealth building is a long-term view right not a quick hit and so these get rich quick schemes that we see on tv at late night they get me riled up because they're preying on people but these people were people that built wealth over time investing in their 401k their 403 b's so anyway the goal of this book is to let people know the american dream is not dead it's alive and it's well and it's available to people we just have to take action absolutely what are some of the things that they do on a daily basis these millionaires what are some of the steps to take and how do they think differently than non-millionaires great 97 of the millionaires that we studied feel that they control their own destiny now think about that for a minute because we have a victim mentality issue in america today where we want to blame somebody for us not achieving something or getting in our way so these millionaires think differently uh 94 of them live on less than they make so that means if they're making a hundred thousand they're living on 70 or 80. right you can't build wealth if you live on more than you may that's exactly right and that's where the credit cards people start extending themselves and using credit cards but 73 of these millionaires never carried a dime a credit card debt they never create carry debt debt yeah right you might use a card pay it off every month pay it off and so the mindset and i love to give people an economics and in a phd in economics interest that you pay is a penalty right if i use someone else's money they charge me yes right that's a penalty interest that i earn on my investments is a reward right so why choose to penalize yourself don't use debt get yourself out of debt and invest and grow your money to reward yourself yeah powerful yeah now how have you uh managed to through all the stuff you've gone through i'm assuming the last you know 15 20 years you've gone through some challenges you told me before off camera that you have a child who has special needs and was told that they wouldn't live past a certain age you're you know i'm assuming you've had challenges in relationships with business partnerships intimate relationships family yeah the more wealth that i've accumulated and the attention that i've gained there's more people with handouts yes expecting whatever it may be how have you personally managed the emotional challenges that have come your way by not letting it affect your mindset around money so that you don't do things emotionally with your money right well i mean i've been there i don't know about you but i made some mistakes yeah okay and uh you know a mistake that you make one or two times you can call it a mistake but when you keep doing it over and over it's not a mistake anymore it's called a choice yeah so for me i'm very i'm a man of faith so obviously i'm rooted there uh but i got good people around me yeah uh i got good friends people that have known me since my childhood people that know me for who i am so i'm not an author and speaker with these people i'm just chris and so those people keep me rooted right mama hogan is no joke either okay so you'll keep me rooted and so i think it's really important to understand what am i trying to accomplish like i don't want notoriety i don't want to be famous i want to be known that i help people think bigger right and so staying rooted in that it helps me to be very very clear on what i'm doing people will come up and tell me oh chris you changed my life financially and i go whoa uh-uh pump the brakes i didn't change anything i gave you some information you did the changing and so i think it's really important as as as we help people that we stay aware of who's doing what and our role yeah i think there's a there's a story about marcus aurelius where he would go around the town and he had uh someone just walk with him beside him and say you're just a man every time remember that every time someone would praise him like you're just a man can you imagine that i mean seriously isn't that cool how rooted does that keep you you know so you know john wooden's got a quote he says you know be careful of fame because fame is man-made and if man giveth man can take it away absolutely you know and so being aware of that i think is really really important what's the heart behind what i'm trying to do yeah and so you know if i travel and i go speak to 10 000 people if i get one person whose eyes light up and they start thinking differently then i've done my mission yeah yeah what's the biggest challenge you've gone through in the last 15 years oh personally yeah emotionally financially biggest challenge was definitely the diagnosis of my youngest son case at age two they diagnosed him with this rare genetic disorder that could kill him i could take away his speech take away the ability to walk ability to eat and eventually end up on a feeding tube uh there's a scariest moment in my life sitting in that doctor's office holding that two-year-old boy wow um listening to that and went to some dark places over a few years well you know what us men do when we have challenges we don't we're not smart as smart as women yeah women women go share we don't share men don't share we isolate and then we internalize and then we stuff right and so you can imagine working through something like that isolated it messes with you it does it messes with you it does um and uh that that was that was the biggest challenge i've walked through in the last 15 years how did you get through that initial few years of stuffing or i just stuffed you know i didn't i didn't do what i should have done and it amazing how hindsight's 20 20. i wish i would have sought out those close friends and they they would check on me and what would i what would i say i'm good i'm fine i'm all right and i wouldn't and so that was a learning lesson for me that that isolating is dangerous uh that it's it's good to reach out and get help it's good to have people you can be real with and i came to this realization we need four people in our lives you need a you need a mentor this is somebody that's having some success and can guide you you need a coach who will push you right you and i know we're coach means something to us right because they will get on you they will drive you because what's the goal to try to help you to get better but you need two more you need a cheerleader you need somebody that believes in you they're not worried about what you achieve they believe in you and that's important to have and then you need a friend you need somebody you can be real with that you can just say what's on your head they're not holding it against you you can be honest so if you get a mentor a coach a cheerleader and a friend in your side that's awesome but i want to encourage people to do this not only find those four you need to be one of those four for someone else you need to be four of those things that you're saying that's right you need to be a mentor yes you need to be a coach yes a friend yes and a cheerleader absolutely for someone else for somebody and when you do that now what it does is it takes the focus off of you you know one of the things you and i have in common is i firmly believe that if you've ever walked through a mess in your life uh that it qualifies you to be a messenger it does you know when you've gone through some stuff you learned that's right and if you're willing enough to be transparent to share it and you're not worried about people's opinions the impact you can have on someone else to give them the courage to try or to reach out and talk that's a big deal man this life is hard it's not meant to be done alone yeah wow um who is your mentor coach cheerleader and friend oh yeah well mentors obviously dave ramsey uh this man has been an incredible mentor for me uh just guiding me and then over the 13 years of being with him uh my coaches man i've got a lot i've got i've got some people whether with walking with me spiritually i've got people that are walking me from a business perspective i'm constantly reaching out to learn i'm like a sponge all the time uh that's big cheerleader oh mama hogan yeah i mean that that's my that's my number one fan right there she's behind me i've got all kinds of family uncles and everybody they're just for me friends i got amazing friends childhood friends people at the office uh people that care about me as an individual not just what i do uh they know me no no no they'll call me out yeah yeah you know they'll call me out i got a call from a buddy the other day he goes dude how's the road he goes you're keeping your head clear you stay in focus and he said don't believe the hype that's right and so what he's telling me is is hey keep helping people keep your heart in the right place you know and so it's good to have those accountability people to check in with you absolutely it just keeps your heart in the right place yeah yeah what would you say is your biggest um insecurity fear or challenge right now you've been through different phases of your life and as you grow and expand i'm assuming there's new challenges that you overcome and then new stuff that maybe you haven't overcome yet right i think my my biggest fear is am i doing everything that i could be doing right um i um i've got three boys uh they're hilarious 14 13 and 11. and uh these boys are my legacy um i grew up with single mom so my dad wasn't around he came around with birthdays and holidays or whatever but it wasn't there so when i had started getting ready to have kids my goal was to try to be the dad that i wish i would have had and so that puts some weight on you right uh but i was hanging out with my boys and we were somewhere and i saw a poster of a little boy at a bus stop with a duffel bag right and he was just sitting at a bus stop and i can't even remember what was under it um but i saw that little boy and i thought of me right like waiting and then i realized man oh man in my own life like you know somebody somewhere is waiting on me to become what i was destined to be and so if they're waiting on me to become who i was supposed to be to impact their life how long am i going to make them wait you know and so what that means is is that i need to do everything i'm capable of doing and some things some people say i can't do just to be able to help that person somewhere that's waiting to hear an encouraging word or or something to impact their life so that's that's something that that drives me every day yeah yeah what is it that people say you can't do oh man i've had people tell me i couldn't write a book you know my first book came out 2016 retire inspired and i taught a good buddy of mine i told him i was working on a book it was he goes man you can't write a book really yeah we were in church right i wanted to punch him in the eye you can't hit people you can't hear people in church i got a feeling that's a sin right somewhere uh but but but then later on when i did when i finished the book and at the book signing in town he was one of the people there and i realized something what initially he said was that i can't write a book what he was saying was it's not something he's ever thought about doing and it's not something that he could do it was him right and so for me that was a grow up moment he wasn't putting a limitation on me he was speaking his own limitation right and so i just remember that and i go oh no limitations and so that's why i said i'll accept compliments from anyone but i ain't accepting limitations from nobody right and that's anywhere in my life you don't get to put a limit on me that's what i love about you know dr martin luther king the fact that he had the courage to have a dream but the courage to share it you know that's something i want us all to have that mindset of stop thinking about what people say you can't do you know i mean opinions are like yesterday's everybody's got them what are you deciding in your heart to go do now start to go do that yeah yeah wow man um so what do you do now um in terms of your own wealth how are you you've probably learned a lot again over the last 20 years from the banking world like selling services you learned a certain amount to get to to one level and then you realize like uh some things work well and some things don't work well and then you talk to another level of your wealth and then you realize okay now i've got more wealth some things work and some things don't work and you keep i'm assuming you're expanding yeah i'm building my wealth i realize wow there's always something to learn that's exactly right there's always stuff now there's taxes now yeah i've got to learn how to invest my money now i've got to learn what's the right places and all those things so what's the phase you're at right now and what are the biggest lessons you've learned in the last couple years okay so the phase i'm at right now is obviously continued growth right because with inflation costs are going to go up so you can't hide money in a in a cookie jar and just put it in the ground it's got to grow so with me i'm always looking but i'm i'm understanding risk more you know uh this these latest crazes that come out i just cringe you know cryptocurrency right bitcoin yeah right now there's this thing out there it's not even real that's been given a value by somebody that's not regulated right and so when you look at this you would laugh at that but we've had people seriously pursue that day trading years ago was a big thing so for me what i'm doing is i'm trying to be smart with what i do but i need to be crystal clear on what not to do meaning i don't i don't want to take unnecessary risks what are the things that are non-negotiable you won't do i'm not doing debt i am not doing debt so i know what does that mean that means i don't borrow money i'm not looking to to to borrow money to leverage uh borrowing money from my home to put invest no leverage schemes uh i don't borrow at all and i'm crystal clear on what it is i'm doing meaning the longer range view louis what i started doing years ago was i started making two-year decisions i wanted to make a decision today that i look back on in two years and i'm glad that i made it now imagine some of those decisions oh gosh well i mean staying allergic to debt i mean i have people come to me all the time with business opportunities they're like hogan listen if you put in this amount we're gonna do boom boom boom boom you know and and in looking at that i have to be smart enough to say no right that if it looks too good to be true we know it is right but i think it's more about making the i think i've made more money by not doing things than i would have by going down a path and did you invest in certain things early on where you're like yeah that seems like fun and interesting and you're like i've never got much oh yeah no i learned my lesson i've invested i think eight startups over the last eight years and guess how much money i've made how much lewis zero how much did you invest give me a ballpark uh probably not probably about 250 to 300 okay okay that's not as bad i wasn't going like big on right i was like let me just dabble yes let me just get in the game play with it it's right it's okay if i lose it right i meant the mindset like i'm gambling right well and that's exactly what i did but here's what i learned and you know what you paid a dollar amount but you learned some stuff i learned some stuff you know what you're not going to do exactly ever again exactly and see to me that's valuable yeah because obviously as things grow and profiles grow the risks grow you know the bigger things come so i just want people to take that's why my website's chrishogan360.com i want people to take a 360 degree look at a lot of the things they're doing their business their life like look at this and make decisions about what you want like i'm crystal clear on what i want but i'm absolutely certain of what i don't want i don't want failure i don't want negative attitudes around me right um i i want to make sure that i'm impacting people yeah very powerful what are the things that you um so you don't borrow debt nope and so what's that mean it says you can't start something unless you use sweat equity unless you have the money pay cash pay cash pay cash yeah so that means for real estate right if there's a property that i want to buy i don't go to a bank you don't get a loan nope i save up and pay now what does that make me do it makes me have patience that means i'm not letting anyone now that's exactly well and that's they don't you have kids yet no kids okay so oh you you got freedom and money okay all right i'm sending one of my boys to live with you exactly but but kids want what they want and they want it now yes right give it to me now right and so if as adults we do that that's dangerous that's why the average credit card debt right now is 15 grand people have 45 000 in student loans car payments of 600 or more a month so for me i look at debt as a thing that limits me from doing what i want to do not getting me there faster now i'm old school now i did my stupid i did single stocks i i did all those things and i lost a lot of money but looking at it what i was trying to do was to get rich instead of build wealth right and there's a difference between getting rich and building that's right what's the difference between getting rich and getting getting rich is where you want to quickly get money right and these are the lottery winners that i've talked to they got money in really really quick but they also lost it really really quick so building wealth is a long-term view meaning you can have some fun and enjoy some stuff but don't get so focused in the enjoying that you forget to plan for the future right what's the the yolo that's the hipster phrase you only live once well in my mind if you have that mentality and you believe that you're broke for a long time that's right because you're doing everything for today so anyway i want people to have just awareness like you can have some fun today but let's also make sure we're doing some things using the 401ks using seps if you're self-employed put some money aside so we can start to grow for you talking to these millionaires the number one thing they said that caused them to build wealth was employer sponsored retirement plans 401ks 403bs and roth iras so people out there that are self-employed the seps solo 401ks you've got ways to be able to invest and that's what i want people to do and so wealthbuilding is a long-term view getting rich is a quick hit i don't want a quick hit my journey has been filled with hundreds of no's tons of rejection and i feel like figuring out how to not take it personal has been huge on the business side of things like it's always hurt to be honest it's always hurt but also i believe and no matter if someone believes in god or the universe or whatever when i look back at everything i've gone through especially this last 10-year window um there's a famous saying rejections god's protection you could say rejections is the universe's protection right whatever applies um to each person listening but like i believe it and it's i mean so that person shouldn't have said yes to you it wouldn't have been the right fit for you and the right fit i mean or the right timing or whatever and what's hard and here's the hardest thing is so many people actually like never step out of their comfort zone because they're so afraid of rejection because it freaking hurts it sucks when it happens right and and sometimes it doesn't make sense and it doesn't feel fair and i remember you know gosh one one rejection out of hundreds in my journey because you know i i um uh thought i was going to be a news anchor and i'll talk to host my whole career i love other people's stories like i just want to interview you right now it's like since the time i was a little girl it's all i wanted to do and i was working in my dream job as a news anchor and i started getting this the skin condition called rosacea uh which is bright red and there's like bumps and all kinds of stuff and i thought i was going through this big setback in my career and i would be anchoring the live news and i'd hear from the producer in my ear like there's something on your face there's something on your face and it'd be live and they're like you need to wipe it off you need to wipe it off and i know i get worse yeah i knew there wasn't anything i could wipe off um and i started going through the season of self-doubt where i started thinking okay am i going to lose my job are am i going to lose viewers uh uh is my boyfriend still gonna think i'm cute like all those thoughts that we tell ourselves and i started uh thinking i was in this like big setback but what it was really was a setup for what i was supposed to do um and i think so often our setbacks are setups it's just hard to see it at the time um and i started you know trying every makeup out there from the most expensive to the least everything i couldn't find anything that works and i made this decision to literally leave my dream job like i think sometimes knowing when to let go of a dream is as important as knowing when to go after one and i feel like so many people are always like just don't give up just don't quit but actually think that doesn't always apply i think that like the victory is knowing when to hear yourself and trust yourself and let go of a dream or step into one but what i didn't know is stepping into that dream would be faced with three years of of constant rejection so from the moment i quit my job and and my husband i wrote our business plan on our honeymoon flight to south africa got back like doe valen put everything we had into a product and once we finally had a product that worked for me i just thought like oh it's gonna sell it's just gonna do well right and it was literally three years of every single beauty retailer like all the ones i loved and the ones i thought oh my gosh like i put them on a pedestal and i thought oh they're gonna love this because it works you know and and so i would send it to sephora and ulta and qvc all the places and they all said like every one of them said no three years for three years we got down to under a thousand dollars in our bank account which was our company and personal combined um literally it was no after no and i mean one no that stands out just to share this because anyone listening part of you know your greatness community like dealing with rejection dealing with setbacks dealing with it's hard when you check in with your gut you feel like you're supposed to be going after this dream or or creating something or launching the podcast or creating the product or whatever it's hard when you feel like it's the right thing but then there's no proof of success around you no one's buying into it no one's buying into it and then your own self-doubt starts taking over right and and when you have experts telling you they don't believe in what you're doing that's hard and i remember um one moment in particular when uh we got interest from a private equity firm and i was like i was so excited because we had had so many no's and i thought okay if they invest in us and this is a big private equity firm they invest in a lot of like um consumer product companies that we see at the grocery store like household names right and they invest in a lot of them pre-revenue and then they become big companies i'm like oh you know if they invest in us ai won't go bankrupt b maybe they can get like use their leverage to get us into these stores that are telling us no they don't want our product and so we started the meeting process with the investors and i went through the diligence phase and presented our product pipeline and showed our budgets and i'll never forget the final meeting and my husband paulo who you know he was there and then the head investor was like three feet from me um and i thought it was going to be a yes like i was so excited and he literally was like you know thank you or really um we want to congratulate you on your product we think that it's awesome we want to wish you the best but it's a no we're going to pass on investing in it cosmetics and i was like okay um can you tell me why right because like feedback is usually i mean feedback's usually a gift not always um and i was like can you tell me why and he looked at me and he's literally three feet from me and he says do you do you really want me to be honest with you i said yes please um and he says i just don't think women will buy makeup from someone who looks like you with your with your body and your weight right and so this was a moment when you said that i don't think women will buy makeup from someone who looks like you with your body and your weight it was this moment where i was like looking at him right and i was it was almost like watching his lips move in slow motion and i remember two big things from this i i remember like my whole body flooded with like a lifetime of body doubt and self-doubt and god doubt you say yeah god everything but it felt like i was staring my fear like straight in the eye it was almost like it wasn't even about him in this moment um but and i knew like you know that that two things i remember that and remember this moment in my gut that told me even though i was in pain at the time and it hurt and this was like a big rejection i also felt this really strong moment of feeling like he's wrong like a knowing like a deep knowing um but i also knew that like if i was ever gonna prove that i would also have to truly believe it you know what i mean and uh it was tough i went to my car and cried um and didn't know what we were gonna do but one thing that and i did a lot of things wrong in my journey and i share those in the book but one thing that i did right was like through all the rejections i actually never took them personal and with him and with him i felt no anger toward him and i had this big moment so two big things happen and i wanted oh and then i want to tell you the full circle the whole rejections god's protection and rejections the universe's protection i have to tell you like what happened was for anyone listening going through a setback or rejection right now because i have hundreds of stories like this now after building this company and hiring over a thousand employees and all the stuff that we've done on the way um okay so two things one is um when i was creating this company right um and you know you hear about a lot of you've had people on your show talking about finding your why and finding your mission and all that kind of thing and everyone knows about that and or a lot of people have read about it um and i think knowing your why is important for any goal or any dream uh but two things happen when i created the brand and i was like why can't i find any product that works like i don't understand this this is when i was working as a news anchor i had this moment where i realized oh my gosh my whole life even dating even when i was a little girl growing up all i ever saw was uh tv ads or magazine ads i loved them like i loved them and i always saw the models and i always like aspire to look that way but they all always had flawless skin i never saw anybody that had rosacea or any type of challenges and i realized two things that i always had aspired to look like them but they also always made me feel not enough because you could look like them yeah what was called beautiful i didn't see myself in right and so i had this whole idea which is part of why all the retailers were saying no in the early years i had this idea to not just create products that work but let me show models all different people every age skin tone skin challenge gender identity skin problem size let me just show real people and prove this product works like let me go on qvc and prove it live let me show my own rosation i just thought if people can see people look like them this just makes sense to me but all the experts said it didn't so so back to me standing there with this investor saying i don't think people will buy makeup from someone who looks like you with your body and your weight after i went in my car and cried like it's rejection always still hurts uh i also just remember feeling like wow he's passing on investing in my business on he's making a business decision because of exactly why i'm starting this company like he's just as much i don't want to call it a victim but just as much impacted by by the definition of beauty that's out there and he's literally passing on investing in my company because of it and so it drove my deep why for like why i was building this company and i took that rejection as fuel for like oh this has got to change right and for me it was like let me build a company where we show all types of beauty where it wasn't even just about selling product it wasn't about solving my own problems and even though i want to help millions of women and all that the real why was like can i shift culture and beauty for every little girl out there who's about to start doubting herself and every grown person who still does and so like that drive fueled it and not being afraid of rejection is so huge and it's it's really huge for women because it prevents a lot of people from even trying and it hurts it always sucks it never feels fun um but i got rejected so many times on this journey and to finish the spot about how rejections got protection so so the day this dude tells me this right uh fast forward six years and uh the day that l'oreal bought our business for 1.2 billion dollars cash it was all over it was they had to announce it because they're a public company so it was on the wall street journal homepage it was everywhere and i got an email from him he emailed wow i got an email he said congratulations i'm so so happy for you i was wrong and uh have you stayed in touch in those six years not with him with everyone else that rejected me though i did often because i was always like it's gonna be a yes it's gonna be a yes um with him here's here's and this was six years right until this moment happened but what i realized that day is when we talk about like rejection is is protection um i was so desperate in those moments when i wanted him to invest that we probably would have sold him the majority of the company for like no money because he didn't believe in us two things we found out we would have been his most successful investment in his firm's history but then uh also like by the time because he didn't believe in us and also we got a lot more rejection on the way by the time that l'oreal acquired our company we were still the largest shareholders so it was like okay so i was so glad he didn't believe in me then but when rejection happens it's not easy to see it in that moment it always does hurt but i always believe i was going to ask you do you feel like if anyone would have said yes or invested or whatever from him or anyone before that do you think it would have been successful if people did believe in you i mean there were definitely people along the way that did believe there were i just believe in the timing of things and i believe in trusting our gut and going with our knowing you know with everything and what if people said yeah i'm going to give you a million dollars or whatever it is to invest and i'm going to take this much equity do you think it would have been as successful of an exit or you think you would have been driven to serve more at a higher level with that support and with that backing or would it have made you more complacent in some ways during that process having that i don't know i mean i think the only thing that would have gotten in my way is if he owned the majority and wasn't a great partner because i wasn't driven by the money like i wasn't i was driven by you know what i know i'm born capable of giving and also just um i loved our mission i knew what we were doing we were shifting culture inside the beauty industry um and you know there were a lot of people that believed in us along the way and i mean with l'oreal we got a champion inside of l'oreal three years before we actually did the deal and she kept wanting them to like you know she's like look what this brand's doing look what this band's doing we would do meetings and get they'd end in no so it was three years of of that as well until they acquired us but yeah there were people that got it and then um a lot of us learned this lesson once we did get into all the retailers and started doing really well then they all believe in you of course once you get results yeah when you make people money they like you of course they want to be a part of your success yeah you know what's interesting there's a meme in line of a kid uh in it of a little child learning to walk and it says something like you know when a child is learning to walk they fall over hundreds of times and they hit their head and they scrape their knee and they you know they cry and these things but at no point do they think maybe this walking thing isn't for me they they don't say i'm just gonna crawl for the next 80 years of my life and just crawl everywhere they eventually keep getting up and they learn to walk they balance they hold on to something right yeah you've got kids and so you've seen this firsthand they never stop trying to walk why do you think we as adults stop trying to walk into our dreams or into opportunities when we hit ourselves one time we fall one time why do you think we stop when as kids we never we never did when we're learning to walk i think uh i've never answered this question before so i'm just going to pour it right out to you my like how i really feel about that i think kids have a knowing inside an instinct they want to walk and they just think that they're going to figure it out they see people around them walking and they just do it it's like a knowing and nothing's telling them not to trust themselves and i think that as we grow up i think that everything around us starts to tell us not to trust ourselves like self-doubt is so huge we get other and just use my own example and some of the stories that i share for the first time ever in the book is like it's like when you're in the spot of of every all the experts telling you they don't believe in you or it could be other people's opinions right telling you they don't believe in you um it could be literally no proof of your own dream or idea that it's going to be successful right in those first three years of this journey of it cosmetics there was no proof that it was like like no signs right other than when women were starting to post their own befores and afters and spread the word online which was great you were getting some sales yeah we were doing about two to three orders a day on our website were you doing like uh you know were you going and sharing showing it in person at a live events were you doing qvc at this point no no so qvc was our big big big first yes and probably the scariest probably the biggest life and business decision biggest lesson i've ever learned when did that come after three years yeah after three years so the first three years were you going to grocery stores and i tried advertising anything online before to advertise right um any different beauty event i mean we would my friends and family would walk into any ulta or sephora and be like and they knew they didn't work can i talk to the manager do you do you carry big cosmetics they're like it what like oh it cosmetics is so good and they would try to hustle for us very sarah blakely-esque where her friends would go and like oh yeah place orders and and make it all yeah sell out it was it was that it was just trying to hustle and and the other thing is all the no's like every time sephora or qvc or ulta would say no like that was one thing is that i didn't take it personal right that was when i did a lot of things wrong there's one thing i did right and the second they would say no you know it hurt it sucked obviously but it's like okay i would literally louis i would decide to believe like it's gonna be a yes and i behaved accordingly like i would say okay um thank you but one day it will be a yes and i'm so excited for when that happens and then what i would do is every time we get like a um press placement or we would get we would be launching a new product or whatever i would send that buyer who kept saying no and i was like great news we just got you know in this magazine or whatever and like one day when your customers get to try this in their store they're going to love it and i think they probably thought it was crazy but um i just decided to believe you've got to be relentless in following up too yeah you can't just hope that they find out about you and you've got to constantly be following up the way you did right yeah they weren't they're not going to look at the magazine and see it they're not going to see your sales numbers unless you tell them over and over again yeah and i know you're big on linkedin and everything i would literally scour linkedin for any person who worked at sephora or ulta or run them and message everything and then try to send them a sample i mean it was like everybody it was and we couldn't afford to hire anybody so so it got we got so lean and so scrappy that like in the early years uh my middle name's marie and so marie got her own email address so marie for sure at cosmetics.com was like head of customer service and i would pitch all the um the good morning america i'd be like our founders available for you know what i mean it was just like hustling and trying to figure it out and every time i would check in with my gut though no matter how many times i got knocked down like i still even though there's no proof around me i still kept feeling like this was what i was supposed to do um and i made the decision to trust it in through those years of no proof around me and that's the hard thing and i feel like when you talk about why does a little kid keep trying to walk but why do most of us just give up i feel like that we don't i feel like so many people either have never heard their own gut or haven't heard it in a long time and and then sometimes we hear it and we don't trust ourselves right and instead of putting our own intuition on a pedestal we put things like other people's opinions or what our partner is telling us to do or our own self-doubt or what the experts are saying or the lack of proof of success around us and how do you think we learn to trust ourselves more i think that we have to want to i think we have to make the decision that we need to want to and that's hard because you know what the truth is it's way easier to stay in our comfort zone it's way easier to make the circle around us happy and comfy and not fearful it's way easy and i think that chips away at our soul when we do that i think every person knows like i think we know deep down inside if we're if we're created for more and we're supposed to give more if we have more inside of us to give or to serve or to love or to live i think we all know that deep down inside and i think that if we don't do something about it i think it chips away at our soul and i think we end up literally talking ourselves out of our own truth and literally never becoming the person we're born to be i know that sounds dramatic but i think it's true and i think that what i think that's the easy easy route um so i think the first things you have to want to what has been your biggest test as you've risen to one mountaintop and then the next one and you know you keep growing every year and have new achievements and accomplishments and notoriety and all these things happen for you right what's been the biggest test or tests that have shaken your core your heart someone's tried to take you down or lawsuits or what's it been uh i've gone through a lot of tests right you know i'll i'll share one thing there's no way the 5am club would be the book it is if i haven't gone through my personal hells as well as the good times because it's it's what tears us apart and challenges us that teaches us the noble virtues of the great women and men of the world the ego louis says let me get out of this difficult season as quickly as possible so i can you know eat in nice restaurants and hang out with the cool people and do fun things but a bad day for the ego is a great day for the hero inside of us wow and so the real game of the titans and the legends isn't an easy life and a pleasurable life and the real game of the heavyweights on the planet is how can i use those difficult times some of the wait sometimes we get them every day little things right but how can i use these to enrich me and to introduce me to my primal genius and the natural hero within me here's what i mean so i um i've gone through situations where yeah people have tried to take me down you're absolutely right i've had 10 years of my personal journals where i pour my heart my confusion my pain my hopes my dream i've had those um i'll just simply say taken wow which taught me detachment wow louis imagine do you journal um a little bit here and there yes a little bit okay journaling is like incredible powerful yeah for self-excavation for creativity productivity we can get into epigenetics you know if you want to rewire your psychology as well as your heart journaling is powerful but i've had those taken take it away from you just taken away from 10 years of journals oh 10 years of journals oh my god all your private thoughts all of my private videos exactly so that's just one thing that i've gone through um so what was the lesson there learning detachment and letting go not caring about the opinions of others or yeah there's been another time of my life and i don't think i've ever shared this publicly but where there was a situation where i could have lost everything that i've spent 22 years in this field of leadership and personal personal mastery building which again taught me what real wealth and success is all about i mean there's a line in the 5 a.m club which is your piece of nothing is worth the price of your peace of mind right and uh you know i'm good like i i live a a wonderful life i'm extremely grateful and yet if i just had my family and their good health and my good health and work that's creative and a nice mountain bike to ride in the morning i'd be fine i don't i don't need much um and another thing i you you ask what i'm struggling with or what i've struggled with i think one of the greatest ones is we struggle with our own self-doubt and our own insecurities and i just sort of put myself on put myself at home to hold my heart and my hand here on this podcast where you influence and impact millions of people i don't want anyone to think that i'm anyone special um as we go out in the world more and more it is a dangerous game right i shared with you before we got on here i i worked four years on the 5am club i wanted it to be the best piece of work i've ever done i've gone to places i've never gone to and it's this quirky blend of elite performance ideas and how the great geniuses did it in the morning routine of the heroes and icons and the philosophy of prosperity um and i took myself to places i've never been to and now i'm at a place where the book is out it's like putting myself out there it's very it's very vulnerable because people can laugh people can laugh at your baby people might not misunders people might not understand it so we when we put out our best work it's uh it's it's far from easy it's much easier to coast and stagnate yeah what's your biggest insecurity and vulnerability right now is it that the book won't be successful or people make fun of it or is it something else biggest uh insecurity about it more just in life in general well the book is it has a lot of disruptive ideas i mean there's a model in there called the four interior empires because so many people are talking about mindset what i realize is it's it's not only mindset because mindset is psychology you can have a great psychology but if you don't have a great heart set if your heart is full of pain if you're disappointed if you're sad if you haven't worked through the past you haven't healed if you haven't healed if you haven't worked through your wounds which we all have then you can have the great greatest psychology world-class ambitions and strategy but you're going to self-sabotage because your emotional life is a mess but it's not only mindset and heart set it's the third interior empire i'm introducing which is healthset you know one of the great one of the great core beliefs of legendary is longevity so biohacking managing your vitality rest exercise but it's not only mindset health set and heart set it's soul set and that's dangerous i'm a leadership uh evangel you know teacher i'm i teach elite performance and mastery i work with billionaires and nike fedex starbucks ibm and here i am saying soul sets important but louis why does what is if you don't have soul set soul set is saying i'm going to do that deep interior work so when i go out in the world i'm living for a mission a mighty mission that is larger than myself soul set is about turning down the chattering voice of the ego so you're an instrument of service for many soul set is about developing a rich robust undefeatable character so that when you go out in the world you take the stones your critics throw at you and you build them into monuments of mastery so it's mindset heart set health sentence salsa that's just one of the disruptive ideas in the 5 a.m club but i've been at this 22 years with working with many of the best of the best so i know the model works but it's it's it's um it's risky putting out fresh information that will disrupt the field i think a lot of people in the world this is the thing i hear the most is people don't believe in themselves and i think what we try to do on the school of greatness is give people tools on how to learn how to do that and you know just thinking about something doesn't always work it's taking the actions and seeing the results and building the confidence the 5am club is probably the thing that builds the most belief because when you have your morning set up with structure and you follow through on these principles i know when i make my bed when i work out when i meditate right i am almost bulletproof in my belief because i did what i said i want to do i build momentum i took care of those core things with my mindset my heart set my soul set my health set and it's like okay the rest of the day is good now at least i have a foundation so how do you do it when you feel a sense of a lack of self belief well you said it which is get your morning routine right one of the key themes in the 5m club is as you start your morning so you construct and build your day the spartan warriors said it amazingly they said sweat more in training and you'll bleed less in war so you look at most people and they begin their day like a five alarm fire you know they start checking their email they start you know hitting the ground running and so what the 5m club method is really all about is the 20 20 20 formula that i've that has worked amazing results with the the titans and the a players and the billionaires and the sport superstars that i've worked with and it's simply the first 20 minutes of your day is intense exercise and we can get into why that's important in terms of dopamine and reducing cortisol and serotonin and norepinephrine and then after that the second 20-minute pocket uh which we can get into is all about reflection which is where meditation journaling and it's meditation and it's visualization and you can do some affirmations and guess what you could just sit there in solitude and think i mean the great heroes of the world were more thoughtful than ordinary people you don't have to be on your phone or writing all the time you can just sit and reflect yeah i think i think tranquility is the new luxury we live in a world where we're addicted to devices we're addicted to distraction we all know about the the dopamine loop of a lot of the platforms out there and so a lot of people are taking the best hours of their greatest days time that they could spend constructing their monuments being creative being productive serving the world building beautiful lives for themselves and their families and they are just hooked hooked to technology hooked to likes and so and then the third pocket of the 20 20 20 formula and i go much deeper into in it in the book is all about growth now if you give yourself that one hour that i call the victory hour free from distraction free from interruption what you're doing is you are building an inner core of heroism and undefeatability so that six o'clock you feel fundamentally different your neurobiology has been is on fire your metabolic rate is higher you know this you've actually connected with your values if you've taken some time to journal you you've connected with your mountaintop you're grounded in what's most important you've practiced some calm and you've even done some learning you're far more intentional stronger and energetic and creative by six o'clock then you go into our messy world where there's confusion and you face challenges you know but you're not busy being busy you're monomially focused on the few things that will get you to your mount everest wow now i've um i'm going to ask for some coaching from you okay like you're much wiser than me you've gone through a lot of you've gone through years of experience and challenges and those challenges have brought you a lot of wisdom and lessons so i've been i've let's just say there's been a few people that have been attacking me lately online and very aggressively with rumors lies manipulation trying to control a narrative and i've been in complete peace about it i mean there's been some moments where i'm like uh you want to like react and defend yourself and your egos hurt but overall i've had zero reaction and i've been at peace about it because one i say to myself i must be doing something right if people want to try to take someone down two i say to myself gosh in six months a year ten years this is going to give me so much more wisdom to be able to serve humanity at a higher level and three it's purging my ego and attachment to the way i want people to think about me but i'm curious if you have any coaching for me or wisdom that i should be approaching through all this and if this happens again from whoever in the future well louis you know i appreciate your humility i i you don't need coaching for me you know but i appreciate your humility here's my suggestion because i've gone through this as well and for all your listeners from across the planet as you go out and bring your gifts and genius to the world as you stand for something higher in a world of with a lot of people suffering from victimitis excusitis as you bring your glory to your days you're going to threaten people i was in the barcelona picasso museum in the bourne district and there was a a quote on the wall in the picasso museum that said people were terrified by the genius of picasso so the more you shine the more you're going to attract shadows and darkness wow so here's what i would say i i've actually worked out in my journal what i call the troll deconstruction wow is this the journal that got stolen it's not the one that got stolen so i still have it okay um but that's why journaling's so powerful because you can actually deconstruct and figure things these things out sure okay so here's what i would say the people who are attacking you critics and cynics are frustrated dreamers when they were kid they were kids they were full of awe and wonder because that's our natural state but something happened to them as they moved out in the world and pursued their dreams and ambitions that caused them to con contract and so now there are these armchair critics that see lewis house doing amazing things well you actually model possibility for them the possibility that exists within their mindsets heart sets health set and soul set and it's much easier for them to try to tear you down then lift themselves up and get in the game themselves so that would be the first thing i'd say second the second thing i'd say is everything in life you know mr riley one of the characters towards the end of the 5 a.m club gets into the philosophy behind greatness and genius and world class and legendary on a franchot south africa vineyard and he writes a series of letters that are transformational for the other characters and one of the things he talks about is trusting your art so i think these people who are trying to tear you down are actually your spiritual friends how so well because they are causing you to trust yourself more i mean how they're they are strengthening your resolve to pursue your mighty mission they are helping you they are helping they are touching the wounds within you and the insecurities and we have a choice we can we can blame which is losing your power or we can say how can i use what they're activating with within me to heal these wounds grow stronger and and build the relationship with my primal genius even more and this is not a platitude and i'm far from a motivational speaker like like you've mentioned i've been at this over two decades working the best of the best you know billionaires and sports superstars and a lot of the fortune 500 and i say that because there are no extra people on the planet today there are no extra people no every single one of us has a primal genius inside of us our natural state is all and wonder our natural state is energy our natural our natural state is a heart full of love and a mind full of ideas and a soul that shines brightly you see and that's why the people who live like that whether it's a shakespeare or or a katherine graham of the washington post whether it's a kobe bryant i loved your interview with kobe bryant a kobe bryant or a mother tracer nelson mandela like all the fascinating people in the world they just model possibility for the rest of us our natural status is greatness but what happens is um you know i was in thailand and i saw the golden buddha and the story behind the golden buddha is they had you know the the thai people had this priceless object and invaders were going to come into thailand so they got the idea to put layers of mud over the golden buddha and you know the invaders didn't find it and you know many many centuries later someone noticed this great monument of mud but there was gold you know sparkling out of it and so they went through the layers of mud and they found the golden buddha and i the metaphor for all your amazing listeners and viewers is simply this when we were born we were born into possibility ah and wonder but through our parents well-meaning and the media and our teachers our society and our peers and the social media what happens is we adopt the psychology of average versus the mentality of possibility and legendary and as we continue to leave the perfection of childhood we get hurt and we get disappointed we don't get invited to a birthday party we lose a love we get stepped on we say i want to be an astronaut and i want to be a i want to be a billionaire and i want to also be a great chef and i want to be a yoga teacher and our teacher or our friend says hahaha you're a fool and there's one of the lines in the 5am club which is every visionary is initially ridiculed before they're revered but if we're not careful we pick up all these layers of mud in terms of our psychology and our heart set our emotionality and we don't even see it coming but over time we resign ourselves to average and then we see kobe bryant we see shakespeare and we see jean-michel basquiat and we see nelson mandela and we see richard branson and wozniak and we say oh they are geniuses and they're cut from a different cloth and i need to spend my days being busy being busy because dreaming and possibility and being loving and having a world-class lifestyle is not within the realm of what i can achieve before we continue this video make sure to subscribe below and turn on the notification bell right now so you don't miss out on these great videos every single day [Music] why is it important to be thinking of giving and contribution in order to generate wealth when people say that well i don't have much to give i'm barely making enough to pay my rent my food how can i have the mindset of giving in order to build wealth what would you say it's it's the only you never get beyond scarcity you got to start beyond it you got to plant your feet and um you know so many people say well when i'm rich i'll get some money if you won't give a dime out of a dollar you're not i can promise you're not going to give 10 million out of 100 million not a trillion years so if you but if you start what i always believe is it it transforms you when you i had a group of kids that i went to like when i was 31 years old i was invited to this grade school in houston texas and i each grade did a little mini assembly for me of what they had to use my stuff you know at that year and at the end i was really emotional and i was like you guys asked me to come inspire you you've inspired me and so the sixth graders had only done it for one year and i said i'm going to sponsor your college educations i had no idea how i was going to do it i didn't have the money to do it i said i was 31 years old wow i was doing well but not that well and i said i'm going to pay for your college education i said here are the rules of the game i just made it up laws right there i said you got to keep a b average i'll get you mentors there's no excuse not to be above average you got to not use drugs you not get yourself in prison and you got to give me 20 hours of community service a year wow and the reason i did that i don't have a college education but i knew if i got these kids who thought they needed something to be the ones to go give something it would change their identity would change their life more than college right and ironically i think we had 70 kids originally i lost 95 kids i was gonna lose i lost the first year like 30 kids and the reason was their parents did not want them to have to do community service they said they should be receiving they shouldn't have to work and it was just staggering to me but the ones that did it i mean some have phds now went through that process so i really believe that the secret the living is giving as corny as it sounds i had an experience where i was driving on the 57 freeway not far from here in san gabriel valley and it was midnight i was driving my 1968 volkswagen bug baja bug and i was been in business for you know a year year and a half and i was working my guts out and i was so frustrated because you know i always say that most people overestimate what they can do in a year and they underestimate when they do in a decade or two or three right so i've been working for this year and a half as hard as i work and nothing was working the level i wanted i was so frustrated i was mad with myself i was mad with the environment i was feeling overwhelmed and stressed it's midnight i'm exhausted and all of a sudden this thought hit me and i literally pulled over the side of the road and i've always kept physical journals i still have the journal of this day and i wrote on this one whole page the secret the living is giving and i sat there and i cried because i just realized my life for the last year had gotten focused on why isn't it working instead of how do i give more and i made that shift and it was the most important shifts in my entire life and for probably a year things started to get better and then you know you're in business you make mistakes you know to you know as young young kid and i found myself all of a sudden in a 400 square foot bachelor apartment i'd lost the progress that i've made and i was so broke that i wrote about this at the end of my book because i was trying how do i get this thought across to somebody the most seminal moment for me was i had i don't know 21 22 whatever it was to my name i'm living in a foreign square for a bachelor apartment i'm feeling sorry for myself i'm watching luke and laura in general hospital i mean i was a mess i was a total mess and i realized i've not paid my rent and i'm out of money and i don't have any prospects for some new cash in the short term how am i even going to eat so i decided to go to this all-you-can-eat salad bar that they had around the corner this place called el torito still there marina del rey and i lived in venice so it was about a three mile walk i didn't take the car because i'm gonna pay for parking you know for the gas and i walked there and i went in and i had this meal right basically loaded up for the winter i unite plates of food just tacos and salads and everything else and while i was sitting there there was this little boy that came in he opened the door and he was wearing this little vest this little suit any i don't know probably nine years old something like that you know eight nine ten and and he held the door open and in walks behind him this beautiful woman who was clearly his mother and so you know i definitely took it in and then he sat down he pulled out the chair for her and he was just so attentive to his mother he was just so with her that honestly i was moved and so i finished my meal and then i got up and i paid the bill and i was like six dollars in those days you know for all you could eat salad or whatever it was and so i had whatever's left 17 18 19 and i walked over this little boy before i left and i said hi and i introduced myself i said i'm tony and he told me his name was paul or whatever was i remember his name this little boy i said paul i said you are class act i said i saw i held the door open for your woman i saw you pulled up the chair for her i said taking her out to lunch like that that is really cool and he goes well she's my mom right and i said that's even more cool and i said taking her lunch because well i didn't take her to lunch he goes you know what i think he said he was eight or nine so i'm nine years old i don't have a job yet you know and i said yes you are taking her lunch and i reached in my pocket and i took all the money i had left whatever it was 17 18 19 and i dropped it in front of him i had no plan to do this it wasn't like manufactured i wasn't trying to impress this woman and he looked up at me like shocked and he goes i can't take that and i said sure you can he said how come i said because i'm bigger than you are right and he laughed like crazy and i didn't even say another word i just walked out the door didn't even look his mom you didn't get her number huh no i didn't get her number and i got to tell you it was the most powerful experience of my life because i didn't walk home i kind of flew home and i should have been like what is the matter with you you have no money for food you get the last little pennies you have left but i had no fear i had no scarcity and i got home and i realized what i'd done it was like i have no money now like no money nothing right i was trying to conserve by going there you know and i don't i don't know i just i've worked on a plan i figured i'll make some i'll figure this out and the next day i got the old snail mail and came in around like noon and i pulled out this letter and there was a a young man that i had loaned 1200 to and he had not paid me back and i was desperate for cash i probably called him 10 times trying to track him down not a single response and i was so hurt and pissed and here's the letter from this guy saying i'm really sorry i know you've been trying to reach me i've been avoiding you and here's the money you are and i'm going to give you some interest as well so i got at that point that was like more money than anything and so once again i'm sitting there tears going down my face i'm an emotional character and i just thought to myself you know why did this happen and i chose to believe i don't know if it's true but i chose to believe that it's because i let go of trying to just take care of myself i did what was right i didn't plan it i did it spontaneously i saw it that felt right to me i did it and i felt no scarcity and i can tell you i've had plenty of tough times you know 18 companies and 12 i manage actively i got 1200 employees on multiple continents we do 5 billion a year in sales across different industries now and it's a different world for me now but since that and i've been near bankruptcy multiple times in companies and things like that i didn't i pulled it off always never went bankrupt but i faced really tough times i never went back to that level of scarcity not since that day so it's a long way of saying when you have nothing is when you need to give you know if you're going to wait till you think you have something you're never going to have something of any size or scope there's something inside the human psyche that when you do what's right and you get outside of yourself there's something that'll click for you and also you know tithing is a perfect example i don't know anybody regardless of religious belief who's tied 10 of their income for a decade and not prospered massively and sir john templeton was the first billionaire investor was the first person who said that to me so tony i know you tied but he said tithe more he said do more give more and he said you'll receive more just how it works and i found it to be absolutely true really you're continuing to give more and more every year yeah i was thinking i was writing checks for five million but i mean worked on a book for four years and i gave up all the profits and then i wanted to feed more people with another big check above that so and now i'm doing it this year i'm going to do it for the next 10 years amazing incredible um i love hearing this story i've heard this story before but i always it always captivates me who was the most influential person in your life growing up well my mom was in that she she taught me to she demanded that i show up in a different way than most people would um meaning she wanted me to grow she wanted to be successful she pushed me incredibly hard but also she was kind of you know she was a drug addict a prescription drug addict she over abused those and she was an alcoholic we had no money we lived in a 1200 square foot house and my four different fathers all lived in the living room at different stages she had her own room and she would call me every day on the phone one one nine five five so you bring your own phone i'd pick it up and she give me instructions and i go to the store on my bicycle and i buy the groceries and i make the meal i really literally didn't see my mom most days and i didn't understand any different so she gave me an incredibly high standard and she gave me a big challenge and she was physically abusive she smashed my head against the wall i bled she poured liquid soap down my throat until i threw up because she thought i was lying wow and yet i loved her and i knew she loved me so it's confusing as hell but she made me a practical psychologist because i had to figure out a younger brother five years younger younger sister seven years younger and i had to figure out how am i going to keep them from getting hurt and if she had been the mother i thought i wanted i wouldn't be one tenth is driven i wouldn't you know i suffered so much i don't want anybody else to suffer that's why i'm as driven as i am i don't have to do anything at this stage of my life but i'm i'm more driven today than when i began so she was the most influential person the next most influential person um were a set of mentors i had jim rohn you know personal development speaker i went to work for when i was 17. massively influenced my philosophy uh john grinder who started nlp taught me strategy he taught me how to produce results that people thought would take decades and days and minutes and um and i became his top student and so forth so and then along the way i've had incredible mentors peter guber owns the nba warriors and the ellie dodgers and you know mandalay pictures one of my dearest friends for 30 years plus mark benioff you know i've been coaching him for 16 years from the day he started salesforce you know he told me tony i'm leaving my company because you i'm going to start this company salesforce.com we're going to do 100 million a year now they're doing 8 billion um so i've got some really steve wynn as a mentor for me so i have a lot of brilliant people and i'm always i coach others and i get coach bennett yeah you've been doing the work for 40 years right well not quite almost 40 years 39 that's my 30 minutes this is a question a friend of mine ed o'keefe asked he said with all the tools you've learned and the wealth of information over 39 years almost four decades yeah the strategies to break people through to help them overcome their challenges if you can only have if you have to strip them all away you can always use one strategy or one thing to use what would that be i wouldn't okay part of why i'm effective is because i don't buy that uh i'm always looking for more strategy because one strategy will work with one person not with another um but philosophically i would say that uh the capacity to strengthen and increase your hunger is the one common denominator amongst the most successful people you know you know richard branson's good friend of mine and peter guber steve wynn all these guys they've never lost their hunger most people are hungry to achieve a certain amount make a certain amount of money and then they get comfortable and relax or to get a certain level of fitness and then they relax but you know richard is as driven today as when he was 16 years old starting i mean he's like on fire and he's 65 years old warren buffett is 85 years old he's as driven today as when you know he began the journey right and so people that have that hunger i believe intelligence i love people that are wickedly smart and i work to be wickedly smart by educating and training myself and so forth and training my brain but intelligent there's a lot of intelligent people can't fight their way out of a paper bag right absolutely hunger is the ultimate driver because if you're hungry you can get the strategy you can get the answer if you can't model it you can find it so hunger modeling would be maybe the next best skill knowing that success leaves clues like why reinvent the wheel if someone took the this plane uh was uh mickey's plane who owns the miami heat and owns carnival right i mean you can learn so much from them like mickey blow your mind what this man has been able to do in his life and so why would i go learn by trial and error and maybe take 10 or 20 years when i can learn from somebody in a few weeks or a few months or a few hours something that could save me a decade that's what it is that's why that's why i read 700 books in the first seven years because i was like if somebody takes 10 years their life they pour into a book and i can read that in an hour two or three or four why wouldn't i so how does someone continue to stay hungry or re you know rediscover what they're hungry about the best way is get around where it's better and things will hit you say it again get around where it's better and things will hit you who you spend time with is who you become so you know when i started coaching all these billionaires you know there's a part of me that said i you know i i'm as smart in certain areas as they are i got to step my game up it's not about the money it's about how can i take the invisible and make it visible how can i find a way to add more value to other people to such an extent where economics are not a question whatsoever and then i can take those economics and do even more where i'm not there i look at money as portable power i can leverage my money to do things for people even when i sleep i love doing these for people and i work 18 20 hour days still but it's really nice to have the leverage of that as well sure sure um in a few senses what would you say is your current vision for life what's what's the vision you have and what's the legacy that you want to leave behind i saw uh have you seen hamilton the play in new york i hear it's incredible everyone is raving about it you've seen it right nick yeah it's amazing it's extraordinary it's amazing yeah i i loved it i thought it was a lot might be a lot of hype but it was as good as the promise there's a line in hamilton that i thought was really interesting it says legacy is planting seeds in a garden that you'll never see and that was really interesting um but so for me i know what's the garden you want to create you'll never see yeah for me it's human lives for me it's it's i love my life is about being a blessing in the lives of the people i meet i hope that whoever decides to watch your video um i hope something here will strike them and they can say you know i gotta get in proximity or i got to raise my standard or i'm going to go master my damn money i'm not going to dabble i hope that it stimulates someone in a way where it becomes a blessing in their life and my legacy is the lives that i've touched and my legacy is the institutions that i'm building right now that when i'm gone will continue to touch people my foundation the work that i'm doing with mentoring with kids um i mean the ability to touch another generation but my heartfelt prayer every day is be a blessing and you know what's interesting sometimes you're a blessing just by giving somebody a few moments just by loving on them just being with them sometimes you're being a blessing because you coach them or you intervene with them you can be a blessing in so many ways but that's my daily focus and it's not what i'm going to build for the long term it's really what am i going to do right now why is that and why do you want to create that legacy um again it's less about legacy than it is about doing what i'm made for while i'm here and maximizing i you know i want the end to have me i want to be climbing them out and when i die not sliding so to me it's about growth and it's about giving those the only things that fulfill human beings i always tell people if you want to be happy it's one word progress if you can make progress and if your progress is not only within yourself but it's actually doing something of value for more than yourself you're going to be a damn fulfilled person yeah how do you stay grounded in your personal and intimate relationships when everyone wants a piece of you you know you sell out events 10 20 30 000 people come to your conferences pay tens of thousands of dollars um everyone wants to interview you uh you're coaching presidents billionaires world-class athletes they call you they want you to help them break through the next level how do you stay grounded in your marriage or with your kids or with you know friends my mom my mom's craziness gave me a great gift um i wanted to be a professional athlete and uh want to be a professional baseball player and when i got cut from the junior high school team i figured out i'm in trouble so i decided to become a sportscaster a sports writer and so i took typing when i was in junior high school i was the only boy in an all girl uh shorthand class so i could capture everything because i wanted to be the best reporter best sportscaster i interviewed howard cosell and woody hayes and dodgers and rams i got a job working for a daily newspaper when i was 13. um and then i got this huge break which was i got these interviews no one had like joe namath when he was so famous i got these interviews and uh here in la kttv channel 11 is now a fox channel um they were trying to get viewership and so they kept trying different kinds of sports casters they even tried fanny fox the stripper and somebody watched some interviews i did and went holy this 14 year old kid i was about to be 15. he's brilliant he's getting interviews nobody else is getting you know so they called me up and they offered me the job to be the nightly sportscaster at as i was turning 15. and i was out of my mind like the dream i was going to have when i was like 25 or 30 was happening you know i'm gonna be 15. and my mom said to me your ego's too big and if i let you do this you'll even get bigger and she not only would not let me take the job she made me quit my job working for the progress bolton which was a daily newspaper in pomona california doing sports and i hated her and i was devastated but it created a sensitivity inside of me that that that along with i think watching athletes who would not sign a card for a kid because they were making money selling cards would make me so angry that i said i'm never going to be one of those people and so i'm not you know i certainly have plenty of pride in what i've been able to accomplish and people have been to help but i always know i'm just a guy and while i've worked my ass off i've also had grace in my life you know and it i think when you achieve things it comes from incredible obsessive focus massive action and figuring out the how to execute and do things effectively and it's grace and i never forget that that's a part of the formula for where my life is today do you think people need a little bit of ego to have that kind of drive and insanity or obsession or is it more just belief in a bigger vision i think um you know ego can produce drive but that kind of ego will make you not be fulfilled yes and um and we all have it until we get a few hammers because in the beginning when you're young especially a young man i think even more so than a woman um you know you're you're trying to find yourself you're trying to prove yourself to the world and really you're trying to prove it to yourself like in the very beginning for me i used to attack psychiatrists and psychologists because i care about people so much and because i learned how to handle them in an hour and they're working with someone for seven years and i just go crazy but i was also attacking them because i was also defensive because i didn't have a degree and so i figured i'm gonna be on the offense i'm gonna show them but as i grew up i realized holy these people care just as much as i do now i've trained a hundred thousand therapists around the world with my partner chloe madonnas who make films of people's lives like suicidal people people who've been through hell and you get to watch how i do it as i do it and then you can see them two years later to know it really worked right um do you ever question choices or decisions you make today okay and does does everything you touch turn into what you want it to be no of course not no no um failure is part of life i mean the difference for me though is i look at failure as a stepping stone to success it's a speed bump uh i know i'm gonna fail um but it's not failure if you learn something and so gosh i've made so many mistakes i've screwed so many things up but every time i do it just becomes it becomes a way for me to explain to someone else what it takes you know it's like here's what i've done i i think i have the ability to influence people because i talk about my failures i talk about all the things that mess me up but i show people that i didn't let it stop me and you don't need to stop you and i think i think that's really the secret in that area and if everything you touched was successful you probably won't be able to relate to people as much no you'll be related and also it's be total and everyone knows and also you'd be bored silly i mean think about it if you just said i want this it happened i want this and it happened you know people don't value what they don't fight for you know it's like you see kids sometimes in it you know your parents will say you're not going to value this if you don't work for it and you're kidding i'll value it just give it to me right but it's true you know the things we've worked the hardest for we value the most so i think you know the purpose of the goal is not getting it anyway the purpose of goal you know is what who you become if you're looking for more greatness in your life make sure to check out this video right here and also check out our free pdf the three secrets to unlock the power of your mind to help you change your life download it right here i really would love to be successful and so you want to be successful i want to be successful i want to be healthy

Channel: Lewis Howes

Views: 70,610

Rating: 4.8725543 out of 5

Keywords: Lewis Howes, Lewis Howes interview, school of greatness, self help, self improvement, self development, personal development, success habits, success, wealth, motivation, inspiration, inspirational video, motivational video, success principles, millionaire success habits, how to become successful, success motivation, Millionaires master these skills, millionaire success habits summary, billionaire habits, millionaires, how to make money, money, cash flow, cash, life advice

Id: eOk7TLcg-ss

Length: 142min 24sec (8544 seconds)

Published: Fri Mar 05 2021