RESTAURANTS. >>> FROM KPIX, THIS IS THE LATE NEWS ON CBS BAY AREA. >> TONIGHT, TAYLOR SWIFT IS IN HER LEVI'S ERA. HOTELS ARE SOLD OUT, RESTAURANTS BOOKED UP, AND THE LOCAL ECONOMY IS RAKING IN MILLIONS. I'M JULIETTE GOODRICH IN FOR SARA DONCHEY TONIGHT. OU CHOPPER CAUGHT THE UNBELIEVABLE LINES GOING INTO LEVI STADIUM FOR THE ERAS TOUR. WELL OVER 100,000 FANS ARE EXPECTED BETWEEN THE TWO SHOWS. THE GATE DIDN'T OPEN UNTIL 4:30, BUT THOUSANDS OF PEOPLE HAD BEEN OUTSIDE FOR HOURS BY THEN MAKIN AND TRADING FRIENDSHIP BRACELET AND SHOWING OFF THEIR LOOKS. TH SHOWS ARE HAVING IMPACTS FAR BEYOND THE STADIUM. IT'S A GAME CHANGER FOR BUSINESSES IN THE MIDDLE OF A CRUEL SUMMER FOR TECH LAY OFFS. BETTY YU REPORTS THEY'RE JUST AS EXCITED AS THE FANS. >> Reporter: SANTANA ROW IS JUS ONE OF THE SHOPPING AND DINING DESTINATIONS HERE IN THE SOUTH BAY FEELING THE EFFECTS OF TAYLOR SWIFT COMING TO TOWN. WE MET SOME FANS THAT CAME A LONG WAY TO SEE THE POP SUPERSTAR. HOW DID YOU GUYS PREP FOR THIS? >> MADE A LOT OF BRACELETS AND GOT CUTE OUTFITS. >> WE MADE 78. >> Reporter: AND YOU'RE WEARING THEM ALL TOMORROW? >> YES. >> Reporter: JENNIFER, HER DAUGHTER AND COUSIN FLEW IN FOR SATURDAY'S CONCERT. [ SINGING ] >> Reporter: THE SECOND OF TWO SHOWS THAT'S BRINGING WELL OVER 100,000 FANS TO THE BAY AREA. >> WE JUST CAME OUT HERE FOR SOME SHOPPING AND DINNER. WE'LL GO BACK, RELAX, AND SPEND THE DAY TOMORROW GETTING READY. >> Reporter: THIS WAS THE CLOSEST DESTINATION THAT WORKED FOR THE FRESH FAMILY. IS THIS YOUR FIRST TIME IN THE BAY? >> YES. >> Reporter: WHAT DO YOU THINK? >> IT'S' REALLY FUN AREA. WE LOVE IT. >> IT'S REALLY PRETTY AND NICE OUT HERE. >> Reporter: NEARBY TONY AND ELBA'S PIZZA AND PASTA HAS FELT THE TAYLOR EFFECT ALL WEEK. THE OWNER EVEN RESERVED TWO TABLES FOR TAYLOR HERSELF. >> IT'S JUST FOR FUN. >> Reporter: HE WELCOMES THE PRE-SHOW RUSH IN THE EARLY AFTERNOON. >> WHAT'S GOING TO HAPPEN IS I TOLD SOMEONE IT'S BOOM, BOOM, BOOM, TAYLOR, TAYLOR, TAYLOR UNTIL SATURDAY, AND SUNDAY EVERYBODY WILL BE LIKE OH, IT'S LIKE THE RUSH IS DONE AND THEY'LL BE EMOTIONALLY DONE. >> Reporter: THE CEO OF JOINT VENTURE SILICON VALLEY RUSSELL HANCOCK CALLED TAYLOR THE BEATLES OF THE 21st CENTURY, AN THE ERAS TOUR THE BIGGEST BOOST SINCE THE PANDEMIC. >> TICKET INCOME ALONE IS GOING TO GENERATE AROUND 14, 15 MILLION. THAT'S NOT INCLUDING THE RESALE MARKET. MERCHANDISE INCLUDING HOTEL, BARS, RESTAURANTS. THE TRANSIT SERVICES THAT ARE GOING TO COME INTO PLAY FOR THIS. THE LABOR THAT'S REQUIRED, THE POLICE PROTECTION. >> Reporter: THE FRESH FAMILY I MAKING A LONG WEEKEND OUT OF TH CONCERT. DO YOU HAVE AN ESTIMAT OF
