SEO in 2021, How To Rank #1 In Google

how are you going to succeed in search engine optimization in 2021 and beyond hi everybody i'm john linkin with ignite visibility one of the top seo companies in the nation and today i'm going to tell you 14 things that you need to do so that you can be successful when it comes to search engine optimization going into 2021 and beyond and at the end of this video i'm going to give you a special bonus new feature that's really going to help you out so make sure to watch the entire thing okay let's go ahead and jump into it before you get started make sure to click the notification bell and make sure to subscribe so that you can get more videos like this in the future okay so i'm going to go over 14 different things i'm going to pull up screenshots i'm going to show you you know what goes into these things and also i'm going to keep it pretty short and snappy to make sure that this is a high impact video okay that's my promise to you let's go ahead and jump into number one so first thing is you need to create content around all the things that your customers search for who is your customer what are all the different things that they search for online create content around that especially all of their most important pain points by doing that you're going to make sure that you show up higher in the serps and that you're getting them to click on your website and you can use that for a lot of different things like capturing email addresses remarketing lists and so on and so forth item number two you're going to update your top content so your most important high volume pages that drive the most conversions every single month make sure that that's totally up to date you're going to update your secondary content on a quarterly basis so every three months and you're going to update the rest of your content on an annual basis you want to make sure that every single page on your website is updated once a year at a minimum if you do that you're going to continue to see fantastic growth on your website for the content that you have item number three you want to have long-form content but not just long-form content long-form content that also has optimized images and it has optimized video video is completely blowing up and on your long form content for your top terms you want those to be hubs of content you want that content to list all the frequently asked questions all the greatest images all the best videos on the topic and you wanted to link out to other areas silos of content within your website that explain more on the topic item number three is going to be really important especially for those top terms item number four check your click-through rate if you go inside a google search console there's a really cool report that's going to show you the click-through rate for the different pages on your website if a certain page has a really high click-through rate that's great the page has a low click-through rate try to figure out what you're doing on those other pages that are higher so that you can improve your lower pages pro tip numbers really work quite well for putting that into your titles and so that's something that you can take a look at item number five consider amp accelerated mobile pages are something that will make your website really really fast and that's going to be very very important to make sure that you have fast page feed which is a ranking factor so consider using accelerated mobile pages that's going to make it so the mobile version of your site is really really fast item number six you need to have a schema.org strategy on every different type of website there's a different schema strategy that you would have for an e-commerce site you might be marking up your product pages with pricing reviews shipping for a local website you might be marking up your local pages with the exact location for a general website you might be marking up your logo with schema for a news website you might be marking up your website with speakable markup that's something that will actually read the text on the page to somebody so make sure you define your schema strategy for your website so that you incorporate all the most important things item number seven you need to be https the website has to be secure not only is it a ranking factor but visitors are looking at it more and more so make sure you take the time to do that item number eight you need to have a linking strategy for every different type of website you should be picking three to four different strategies that are going to really help you with linking whether that's unlinked mentions whether that's going after awards whether that's promoting a piece of content whether that's writing a column and really writing a column shouldn't be a linking strategy writing a column should be a strategy to get you exposure on a great publication but picking a great linking strategy and then making sure you're allocating you know a good amount of hours that are going to make you competitive in your space is really really important still a big factor item number nine you want to get social shares and you want to continue growing your social media communities growing engagement that's a very important thing you can build an entire business model off of social media at this point but also when you get these social shares your website will get indexed quickly and new blog posts and new pages if they get a lot of shares a lot of interaction they're going to shoot straight to the top of the rankings pro tip if you've got a page that's fallen down that you shared in the past if you go out there and share it again many times that will help it rank higher quicker so go ahead and give that a shot item number 10 increase brand searches google has gone on record saying that pages that get searched for more and brands that get searched for more often will rank higher in google and that's looked at as an indicator of quality and can help your search rankings so you should be doing hey media running youtube ads facebook ads doing creative campaigns building the brand so you get more brand searches because that's going to allow you to get higher click-through rates from brand recognition in the serps and it's going to allow you to get more direct traffic and all of that comes around to lead to higher rainfalls item number 11 vert and eat are two very very big things so bert is a new framework that's going to be rolling out to all of the different web pages out there that google is indexing and this is so so important it looks at certain types of metrics and it also looks at the intent of the user the intent has never been more important so make sure that you check out the actual intent of a user before you even make a web page if you don't do that you could totally be wasting your time also eat expertise authority and trustworthiness is critical because when you have that correct it's going to allow you to rank in some of these competitive niches things like having an author bio on the page things like sourcing your facts and your figures bringing credibility to the website in general if you'd like a checklist for both of these things i will go ahead and bring it up on the screen and you can also find it in the comments below if you'd like to learn more about vert or e item number 12 go nuts on video there's a lot of videos that are being served now inside of google inside of the google home hub and also now inside of bing video is the fastest growing type of multimedia people want to consume it i'm on video now you can feel my energy you can learn a lot very quickly about me and about this topic without having to read something so i highly encourage you to create videos around all of your top terms all of your top pages and do the best you can to scale that initiative item number 13 international seo certain markets are more competitive than others the us the uk for example competitive markets for seo other areas are not so competitive such as potentially mexico spain canada so know your market and know your ability to expand outside of your market because it could be easier to get ranked in a different language or a different country version of google than it is in your own now that of course you need to be able to do business in those areas so make sure you keep that in mind if you'd like to learn more about that you can learn more in the comments i'm going to leave a link to a couple guides that i've written on international seo and multilingual seo item number 14 one of the most important things before i get to our final bonus item core web vitals google is looking at page speed they're looking at how things load how quickly they're looking at do things move around on the page and they have a new report called the core web vitals report they're going to be doing a very big google update on this in the future so it's really really important that you make sure you have no usability errors in the core web vitals report that's going to give you a huge competitive advantage over other people in the serps finally my bonus item for you stories stories are coming to instagram stories are coming to linkedin now stories are coming to facebook they're also in google so google stories for mobile are a big thing and you don't need to have accelerated mobile pages anymore to make them show up so think about the story strategy that you're going to be creating and also at the same time stories are also coming now to google discover which is another great way to get traffic obviously there's a lot of different things that you can do in seo i didn't go super deep into any of these things and there are other things outside of these areas i didn't talk about but if you go through these 14 things you're gonna have a lot of success with seo in 2021 i hope you like this video go ahead and like comment subscribe leave me a like i would appreciate it leave a comment i love chatting with you online i'll see you next time bye

Channel: IgniteVisibility

Views: 53,661

Keywords: SEO, seo 2021, seo in 2021, search engine optimization 2021, seo company 2021, seo company in 2021, how to do seo in 2021, 2021 seo, seo strategy 2021, best seo 2021, best seo strategy 2021

Id: vRhKStbLBFU

Length: 9min 38sec (578 seconds)

Published: Thu Oct 22 2020