Hey, everyone. Welcome back to the channel. In today's video, I'm excited to reveal what's behind the curtain
on print-on-demand, and explain to you why print-on-demand has become one of the most popular
business models out there. Now, if you haven't noticed, there has been a trend lately in the online business
space where drop shippers and Amazon FBA sellers are
switching to print-on-demand, and I'll explain why in this video. So, for those of you who are interested in starting print-on-demand, or if you just wanna be knowledgeable on where e-commerce is
going in the future, this is going to be a great video for you. So in order for this
whole video to make sense, first we have to quickly
explain what print-on-demand is to make sure that we're
all on the same page, because there's several different versions of print-on-demand. So print-on-demand, or you
may also see it called POD, is a business model where you
as the seller create designs that you think would be
good on t-shirts, hoodies, coffee mugs, wall art, or
similar items like that and you upload those designs
to print-on-demand websites. Now, what's cool about these websites is these print-on-demand
websites create a virtual listing of what those designs would
look like on those products. Essentially, they are
Photoshopping the design that you uploaded onto the product that you're making it available on. Then, these print-on-demand websites literally get millions of people through their marketplaces
each month totally organically, so you don't have to pay for any ads for people to come see
your design listings. Now, the unique part
of this business model is that the physical products
are not printed or created until someone places an
order for that exact product. What this means is that there's no need to purchase inventory of the products, which makes it a very low risk, essentially free to start
business that's very hands off. Now, with all of that being
said of what print-on-demand is, there are more and more people shopping online than ever before, so there's also more people interested in selling products online. But what's happening is
people are looking for, "How do you sell products online? "What are the popular business models?" And they're coming to basically
one of two business models. One is drop shipping and
the other one is Amazon FBA. Both of these are great ways to make money online and sell products to all
those people making purchases, but for the most part,
they're going to come with four really big cons
to the business models. These are going to be the reasons why people are switching
to print-on-demand. The first reason is the upfront investment to buy your inventory. This is for Amazon FBA,
and the average here is somewhere between two and $4,000 they're investing in inventory
and then sending to Amazon for them to run the rest of the business. The second reason is that these businesses require hands-on day-to-day management. This is especially true for drop shipping because you have to manage
all of the customer service. The third con for these businesses is the ongoing advertising campaigns that you have to be spending money on to bring buyers into your products. And then the fourth con
for these business models is that they require expensive software that comes with a steep learning curve. It's not something that
you can just start today and start making money tomorrow. So that begs the question of, what is so different about print-on-demand and why are people all of a sudden wanting to switch to print-on-demand from the other business models? Well, the first thing that's
really attractive to people is the low startup cost. Since you don't need to
invest in any inventory and all of the print-on-demand
websites are free to use, print-on-demand is 100% free to start. You can literally start making money as soon as the same day, and I've seen people do it
without spending a single dollar. Now, to be as transparent as possible I've been selling print-on-demand
for almost 10 years now, so I would call myself
more of an advanced seller. So I actually use two paid
tools for print-on-demand. One of them is for creating designs and the other one is for
researching design ideas. The reason that I want to tell you this is because even the cost
of these advanced tools, they total only to $20 per month. So it's not like you're
going to have to spend a lot of money to run print-on-demand, even when you get to the advanced stage. The second reason that people are really liking print-on-demand is that it is truly a scalable
source of passive income. There are not many businesses
out there that can say that. In most business models out there, the bigger you scale that business up, the more work you have
to do to sustain it. However, in print-on-demand,
it's very unique. All we have to do as sellers
is create and upload designs, and the more of them that we
can put on these websites, essentially the bigger the business can grow. These print-on-demand websites handle everything else from there. So essentially people are
discovering that print-on-demand is just as easy to
manage when you're making just $1 profit per month as it is when you're making $10,000 profit per month. There's no additional work for you to do. Personally, what I really
like about the business model is that since all we have
to do is create designs and upload them to these websites, you can scale this business as big as you want all by yourself. It's basically as much
work as you can handle, and you don't have to
go hiring other people to manage parts of the
business as it grows. Now, the third reason
is that print-on-demand requires no paid advertising. Since these print-on-demand websites already get their own
traffic, and I'm talking about literally millions
of people per month, you don't have to do any
advertising to get your own sales. Now, for those of you
who didn't know already, Amazon is actually one of the websites that does print-on-demand, and they get about 2 billion people to their website every single month. Trust me when I say you can build up a really big income from print-on-demand without
paying for any advertising. And lastly, the fourth reason
is that print-on-demand has a small learning curve. Because selling print-on-demand only requires one real job role, which is creating your designs, it's very easy to get started. Now, speaking of that,
for those of you looking for a good tutorial, I'll
link up my full step-by-step print-on-demand tutorial
in the description below. It literally walks you through everything, from the idea of starting
print-on-demand, all the way to getting your first sale. And everything's very
straightforward, honest, and open, so I really hope you enjoy that video. So with all of that said, it's now probably starting to make sense why people are switching business models and starting print-on-demand. So if you're considering
starting print-on-demand, let me give you my four
best pieces of advice that I've learned over the
years of being a seller. So possibly the single best
advice that I can give you if you're just starting
out with print-on-demand is to find the little sub-niches within the bigger general
niches, and those are the ones that you want to create
your designs and upload in. For those of you who don't
know how to find these yet, I'll put a quick, quick
video down in the description that walks you through how to find these hidden sub-niches step by step. All right, the second
really good piece of advice that I can pass on to you is to choose the good print-on-demand websites. Now, something that's interesting is that most new print-on-demand sellers don't realize that you can
upload your same design to multiple different websites. By just doing this one simple thing, it can make a huge
difference in your sales because you're getting your design seen by a lot more people. This is one of those tips that I really can't emphasize enough, so just make sure that you're uploading to several different
print-on-demand websites. The best ones that I can
recommend to you right now are Amazon Merch on Demand,
TeePublic, and Redbubble. Those are probably my top
three recommendations. And make sure that you're
not relying on traffic from Printful or Printify, because those are active
print-on-demand websites that don't bring you traffic organically. Alright, the third piece of
advice that I can pass on to you is to use a t-shirt design tool and make sure that it is copyright free. Personally, when I started
my print-on-demand journey, I was creating designs
from scratch one by one. At my peak of this, I was creating a couple
good designs per day and uploading them to the
multiple print-on-demand websites. Now, I thought that was great because it was multiple per day, but then I found out about
t-shirt design tools, and that was a real game changer for me. Essentially, there are
graphic design tools out there that have tens of thousands
of t-shirt templates that you can customize to
whatever niche you are going into. This is probably the
best budget-friendly way to increase your design output without hiring someone to
come on just as a designer. Just to put this into perspective for you, once I started using
a t-shirt design tool, my output went up to
about 50 designs per day created and uploaded, and the kicker here is that the designs were
better than the ones that I was creating from scratch because I had professional
templates to start from. Now, before you go just use
any t-shirt design tool, my really big piece of
advice here is to make sure that it is copyright free
and commercially usable. Both of those are requirements
in order to make sure that you're not infringing
on copyrights or trademarks and you're not going to get
your designs taken down. Just to make it easy for you, if you wanna use the same
tool that I personally use, I'll put a link down in
the description for you. All right, lastly, the fourth
tip that is really important that I've learned over the years is to optimize your
listings with keywords. Since print-on-demand basically works by creating as many product
listings as possible, all on these big print-on-demand websites, and then relying on all their
organic traffic to find them, it's really crucial that you put in the keyword of what the niche or the sub-niche is that you're going into in the title and the description of your listing. By doing this, you're going to tell the print-on-demand website
what your design is about and where to show it. This way, when all
those millions of people come through the website and
they're searching for something related to what you have a design in, your listings will
actually show up to them. I see it time and time again where people don't have
these keywords in there. They could have the best
niche with the best design but they don't have the
keywords so they don't show up and they're simply just
missing out on sales. And there you guys have it. Even though more and
more people are coming in to print-on-demand, there are
literally tens of thousands of untouched hidden sub-niches
that you can still go into. I literally can't fill
all of these myself, so that's why I'm so happy to share all of this information so freely. I'll put links to these
step-by-step tutorials that I mentioned in this video
all down in the description. All of them are honest
and straightforward, and I hope you really
take advantage of them.
