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it is so counterintuitive eat meat eggs cheese lose weight NBC chief science correspondent Robert Bazell tonight with a new study the most important thing to remember the studies one of the biggest diet debates is it more important to cut carbs or fat if you want to lose weight and stay healthy here with what the researchers found it's one healthier than the other is one healthier I have a low carb metabolically and nutritionally is healthy good news America beef eggs butter and tropical oils all back on the menu with a thumbs up from many experts the government altering guidelines for cholesterol consumption more and more health experts are taking a fresh look at saturated fat foods that have been on the don't eat list for decades there's really no evidence to show that the low-fat diet has any advantage and now there's really compelling evidence to the contrary this latest study was run by the Harvard School of Public Health the study compared three diets a low-fat diet a Mediterranean diet an Atkins type diet where people did not worry about calories but replaced carbohydrates mostly with protein and fat from fish chicken and vegetable source some experts worried about their health risks especially cholesterol and other risk factors for heart disease the Atkins type diet was the winner with people losing an average of just over 12 pounds these findings though are still going to be considered I would guess controversial because this was funded in part by the Atkins foundation Packaging was always very seductive all in the media Magnolia is about being thinner being skinny being looking this way and if you eat this way you will have the body you want you will have all the energy you want to start losing weight to this I have tried probably every diet that exists I have tried them I have many many different diets they call it one of the most important health breakthroughs of all time and it doesn't involve a prescription drug or invasive surgery these people do this and they experience the health benefit you know they've become overjoyed but what's interesting is the very next question they ask why haven't I heard this before I have a friend who once told me the truth is a stubborn thing it doesn't go away and when you're committed to the truth no matter the consequences your life can take unexpected turns after growing up on a small Virginia farm my father went on to discover truths that will forever change the way we eat grow our food and relate to our natural environment my name is Nelson Campbell for much of my adult life I've been an advocate of the discoveries my dad made [Applause] the work as you learned about in China is so important so revolutionary without a garden well my work actually started many years ago and in the laboratory and one of the first things that we did that I found very exciting we could turn on and turn off the development of cancer the progression of cash I'm here to talk about health when people have a bad diet that's when they need the viagra right doc absolutely you're 77 you don't need it right no coming from the farm my dad revered America's protein rich animal-based diet he was the first in his family to go to college and attended Penn State then he earned a PhD in nutritional biochemistry at Cornell University for his dissertation he studied methods to produce animal protein more efficiently but for someone in search of truth nothing is off limits including one's own biases in this small church my mother and father were married in 1962 it was his experience with her mom that proved to be a turning point in his career we moved along we didn't have much money of course and mom had an eighth-grade education she is an honest woman she always had trouble with weight because in those days gosh you eat eat all this junk from his sheep he never heard anything about nutrition she had problems with constipation and I think she saw you got her in the stools she went to the doctor she was around 50 and she went to the doctor and she told him the problems it didn't do it he tests or anything she told her I think at one point to go and take some Xbox to help her Bausman we were so close and I think when I got on my honeymoon as a matter of fact I tried I was never away from her I tried to write her a postcard and I started crying and then I've got six months or maybe later than that she went back to the doctor and she just was feeling really bad and then finally at this time I guess they checked her out they said it was colon cancer they put her in the hospital she died that's what's the difficult time for the family it was a difficult time for Mom especially when she learned her mother had this problem with her colon and it was clear to me what happened to her had a lot to do with a relation between diet and cancer and I said to myself that's my future it still affects me the same today as it did [Music] [Music] I first met Kim when we were 16 and we married seven years later Kim is the chef in our family over the years she's perfected the art of using flavor and texture to prepare plant-based foods this is the diet that we've been eating for the past 25 years and it's nothing like the one I grew up on back then we were taught that there were four food groups and that we had to consume dairy products and meat every day but it was my dad whose research helped give expression to the idea that there was only one important food group whole plant-based foods I have many memories of growing up with my family the most vivid ones come from this farm in the mountains of Virginia [Music] well one of the things we had to do in my day was contend with hills and there's this scene right here is just perfect for me brings back old memories because I used to have to go get the cows in the morning I ride my horse down from up here and bring the dog and laddie and we've come down here for hours and hours you know the prices of course their family had farmed this whole area through here for generations this is actually the family cemetery what this really speaks to is the fact that families stayed in the same place for hundreds of years that's cool and yeah sometimes you know I think that there's an unsettled feeling that people have I mean back then people were anchored to the land they were anchored to one another connected to nature connected through time - as long here when the cows would come in they knew exactly which stands and they they should go to but today people feel like they have no control over their lives I mean these people here and usually knew their surroundings yeah everybody knew well they had that connection yeah well the whole story really started with my dad's ideas of health and the essence of his idea is that we have enormous control over our health merely by what we choose to eat and it was that idea that attracted the attention of a legislature in Kentucky so in November of 2011 my dad and dr. Esselstyn his colleague were invited to speak to the legislature from the floor of the Kentucky House and Kentucky has some of the worst health statistics in the nation the topic that I really want to share with you it really has to do with the way we think about nutrition we obviously were flattered that he would give us some time and we were gracious enough to be listening to what he had to say I mean you could hear a pin drop in that chamber I thought which was unusual for the chamber today all the members were so attentive they wanted to learn they wanted to hear what is so exciting is the fact that all you have to do to make yourself heart attack proof is change your biochemistry internally I found this staggering my dads and dr. esselstyn's talks that day were historic never before had the idea of plant-based nutrition been presented from the floor of a state legislature my dad got a very enthusiastic response and he was so excited he called me up the next day and that's when I got involved at the time I've been working on a an idea for a nutritional intervention program in North Carolina and I sensed an opportunity to do the same thing in Kentucky to demonstrate the health benefits of a plant-based diet to the Kentucky legislature I was highly motivated to do this because I knew my dad's research well including a study that he had done in China the most comprehensive study ever done of the relationship between diet and disease and so the China study was really an opportunity in a human setting to see if what we were learning the laboratory had any bearing for a human population [Music] well at the time that we were organizing the China study we knew that for about a dozen different cancers they were very common in some counties in China and much less common in other counties just that observation was interesting I also was aware at that time that we couldn't really look at single nutrients and what role they might play I always thinking of nutrients collectively warden as in food so the object of the China study was for me to measures many things we possibly could my dad's research team collected blood urine and questionnaire data from 6,000 patients and 60 counties across China and measured a total of 367 variables then they let the computers go to work searching for patterns among nearly 100,000 correlations that might indicate the relationship of food to disease outcomes as I looked at that body of correlations I could see patterns Immersion somewhat like a hologram stare at this complexity of a sudden you start to see something emerge and when I saw all of these variables in the food together with stuff in the blood comparing it with all the disease outcomes we tended to get the same answer did the closer we would get to a whole food plant-based diet the healthier we would be and the less disease we would incur and that in turn was consistent with what I previously had been doing in the laboratory and what in fact also resisted and literature from other places my interest in the opportunity with the Kentucky legislature also stemmed from my knowledge of the history of this idea for many years researchers have suspected that animal protein is not optimal for human health this information has sometimes bubbled to the surface only to get buried in a sea of misinformation because of the influence of industry and government a perfect example of this was in the late 1970s with a Senate committee chaired by Senator George McGovern so the governing committee held a series of hearings and published a report dietary goals for Americans the dietary goals for Americans realize is that many of the problems the chronic diseases were related to the increases in saturated fat and cholesterol and sugar refined carbohydrate consumption so there was this shift towards we need to move away move towards and some of the foods eaten by societies that weren't plagued by these chronic degenerative conditions so if you look at the populations around the world that are not dying of our ten leading killers it is rural Africa and rural China and they have a kind of in one sense remarkably different diets at the same time actually remarkably similar dies and without those studies had showed people this remarkable variability of disease rates around the world what's not genetics and it's not just that people have different genes but when you transplant people they acquire the disease rates of where they're going and generation after generation gets worse and worse as they lose some of their traditional plant-based eating and start kind of accumulating this kind of Western lifestyle and I think it was in that environment that the McGovern committee said Americans need to shift their diets towards a more plant-based diet they report first came out January 1977 but was kind of beaten back by some of the politics and as such that there was kind of a much watered down report by the end of that year I have pleaded in my report and will plead again orally here for more research on the problem before we make announcements to the American public well I would only argue that senators don't have the luxury that a research scientist does a waiting until every last shred evidence is in the greatest pushback came from the meat and egg industries but the sugar industry called McGovern a puritanical do-gooder the salt Institute came out very strongly the dairy industry wanted the the goal scrapped so not only did the agriculture lobby win in terms of changing the wording of the report but they had the entire nutrition committee disbanded and so I mean it really changed even how nutrition policy was going to go forward in the federal government yeah I mean you look at I mean and these political reverberations canoes to this day I saw good people making really stupid decisions they didn't want great crosswise of the of the mainstream the mainstream being greatly influenced by the corporate sector dairy products nature's most nearly perfect food and remember this town where the demand for other may fluctuate over the years not milk and its products because folks need milk every day as much as well almost as much as the oxygen in the air I just saw these outside forces coming in Andrew shaping or knowledge not only shaping our knowledge and very narrowly focused ways but also working hard to keep this from the public this is what is laying to waste I mean the most likely reason our loved ones will die is heart disease which is completely preventable treatable often reversible I mean and so I mean people should be angry that they don't know though why didn't anyone tell me this I had gotten fed up with the corporate invasion of what I thought was academia of course I was being pretty odd you listed my research was handsomely funded form years by public money and only public money and here they're not they're not being allowed to hear this information I felt like I owed something is taxpayer I kind of got fed up with it and of course I was coming home and complaining into my wife about this and she said why don't you just sit down and write a book with the help of my brother Tom my dad began to write the China study in 2005 the book was published and almost instantly became a national bestseller well the conclusion was that the closer we get about going from meat to plan [Music] no dairy no meat I went on essentially a plant-based diet i live i recommend the doctor cab all daughter and son on the china diet if he could get 15,000 books sold you get down and get my expenses covering now i sold well over a night [Music] [Music] Claudine I picked up the China study and we got on the dot cholesterol went down about 50 points on the impact on the whole system made me want to spread the word on how to eat in a way that will reverse Tom Reiner is a longtime member of the Kentucky House of Representatives when not in the capitol city of Frankfort he manages a homeless shelter and pastors a small church in Louisville Tom's district is predominantly african-american and the voters there have kept him in office for 33 years each presentation will be about 45 minutes the speaker appointed me to represent the house on a joint House and Senate Task Force on childhood obesity that we might help others in the fight for better health in Kentucky so the first thing I wanted to do was to invite dr. Campbell and dr. Esselstyn to Kentucky dr. Campbell I think we're ready [Music] after my dad's talk in Kentucky I picked up the phone and I started talking with representative Tom Reiner and over a series of conversations we came up with an idea for House bill 550 and what we were proposing was to do a two-week program in a poor community in Eastern Kentucky to demonstrate this health concept and the idea was simple pre and post biometric testing some education and two weeks of prepared meals now we also offer to do this with our own financial resources but with the understanding that upon success we would have the opportunity to sit down with the state to discuss a statewide rollout strategy initially focusing on low income communities across Kentucky I have a lot of confidence in Tom what he does if he is for something I have confidence him as a representative that he's doing the right common-sense thing and I thought it was a good start to get some recognition the General Assembly in any state is there's a lot of eyes on us there's a lot of media on us and I voted for it because I thought it was a good idea the bill seemed to enjoy strong initial support but once it went behind closed doors the reality of politics set in and it was ugly it was some of the most intense lobbying against a measure of this sort that I've ever seen I thought that would be one that would everyone would be for you know we this is a good idea who could be against it right well you got to realize that there's a lot of interest big money interest that they don't want any changes because of the bottom line which is a dollar they would not hear it on the House floor and unless I agreed to amendments so it took something that had the strength of steel and we after we got through with it had the strength of realms wrap you know we had put a lot into this and so I was deeply disappointed when we failed and and I got wind that it was the agricultural Lobby who had undermined our bill and you know got me to thinking who were they representing this experience lit something within me special interest had killed our proposal but not our idea I decided to do the pilot project anyway on my own back home in North Carolina it was at this point that we decided to document this I'd never made a film before but felt like this could be a story worth sharing for years the wellness industry has targeted the upper income college town kind of demographic so in thinking about where to do our pilot project we thought first of the nearby community of Chapel Hill I knew we could succeed in a town dominated by North Carolina's flagship university but decided instead on a more mainstream community [Music] but pull to just over 12,000 residents Mebane is a town west of Chapel Hill with rolling farmland on its outskirts and tree-lined neighborhood streets plenty of churches in a quaint downtown area this is a beautiful small town and this here's the Main Street the atmosphere is one of southern charm it's just a lovely place to live everybody pretty much knows everybody I think that it creates kind of like a sense of family we're in the land of barbecue here some of the world's best barbecues here in North Carolina as a kid growing up that was one of my favorite flavors but we're also in what some people refer to as the stroke belt well typically the South is known for fried food but I would say probably a lot of red meat chicken yeah probably fried up the better french fries all that good stuff I just can't imagine life without me the green beans with bacon and butter like that why don't you just throw out the green beans and eat the bacon and butter yeah you know a lot of people think an idea like this won't take hold in the community where people are used to eating this way but I don't believe that for a second and that's why I wanted to come here my reaction when Nelson made the proposal to do a jump start in small town Mebane was a little bit shocking I was very concerned about whether or not people would be open to the idea of doing plant-based the culture in rural America I don't care what state you're in is that everything revolves around food and unhealthy food but I was also very excited about it because I know that when somebody finds something good in a town like that it spreads like a virus so when we got started in Mebane the first thing we needed was a name pure comes from the Latin word meaning clean or clear which sounds to me descriptive of nature and that's why I like the term plant pure my biggest challenge was finding people to participate and I really didn't know how to get started in fact I remember sitting at my desk one day and just not quite sure what to do and then I had the bright idea we'll just go start talking to people so so I went down to the town's only coffee shop and I started talking with the store manager and her mother ended up having a great conversation and turns out they were very helpful to me in helping to recruit the initial participants we just got a small building and we're going to be using that as a place where we and do parts [Music] so I was finally able to to find 16 people to participate in a program that we were calling our plant pure jumpstart program and the first step in that program is biometric testing so to do that I went out and I recruited a biometric testing company we use analyzes where we can create what we call a motivational moment so we provide results immediately so we can sit there at that point in time and say you need to make a change transcends political and cultural boundaries first of all personal responsibility so then we set everyone down and we had a two-hour education session this doesn't take very long at all also guys with tempeh there's usually a local person that makes it and then that was followed by ten days of freshly prepared meals and to do that we used the kitchen space at Reid's we started out with a lot of traditional recipes and we veganized them some examples are we made lasagna and stuffed it with tofu and added a lot of spinach and mushrooms we used spaghetti and meatballs we had a meatloaf which was a lentil loaf not a meatloaf and as we went further and we added some quinoa we added some unusual burgers I'm thinking of the edamame burger and different things so when I found that initial group I tried really hard to to get a cross-section of the community so we had a politician a business executive a journalist and a local cattle farming couple this is something that's very important to me when we talk about this idea of plant-based nutrition me the essence of what we're doing here is we're talking about taking control of your health out of the hands of the industry and government and putting it back to you okay so this is the idea here the words that people oftentimes use to describe this or vegetarian or vegan but it's a Whole Foods plant-based diet Whole Foods is important because you can be a junk food vegan you can eat lots of sugar and oil and be very unhealthy so the meal plan that we're going to be giving you it's made from all Whole Foods components so on the fourth day at the JumpStart I decided to go out and visit the cattle farming couple I I knew that they were coming at this from a very different perspective I remember we had that first session and I remember you specifically saying that you had some skepticism because you were the carnivore in your group and I like that honest feedback but I'm just curious what how you're feeling now yeah I actually feel I feel good you know I sleep I sleep well I mean I've totally enjoyed everything I've eaten so far I'm not bloated filling as a farmer how do you feel about the idea that maybe the future of farming could be could be in plants as opposed to you know dairy and livestock well I think that my family's always sort of been progressive in that way my family didn't start in livestock they started in pickles pickles preserves aha and then they went to dairy and then the beef so I think anytime you diversify you're better off and being more sustainable [Music] so your total plus rump is 176 I have went down to 139 your LDL went from 84 I can't tell how much there's because there's less than 45 really no better than that triglycerides were 153 which was at risk and they dropped to 66 does that kept me from getting the best life insurance rate that I could get the triglycerides being high before so that's your average cholesterol fell from 196 to 140 8.5 LDL cholesterol went from 118 down to 86 every single person here had significant improvement the first jumpstart went really well so we decided well let's see how far we can take this and so we decided to do a second jumpstart and organizing that jumpstart I thought about someone who had participated in the first jumpstart abri matter as I participated in that 10-day jumpstart I saw great results for me I realized that you know this can have a significant impact on my health and if it helps me this much I'd love to bring this our employees and and see what it could do for our whole employee base creating a better workplace environment was was probably my number one motivation to want to bring this year hoping to reduce our healthcare cost that's certainly something that's top of mind for everybody the aggregate amount of money that we spent on health care in the United States in 2012 was about 2.8 trillion dollars about eight thousand nine hundred and twelve dollars for every man woman and child in the United States the health care cost trajectory is out of control because the consumers are not in charge and because we've grown up with the system we don't realize how strange it is but if you go to a clinic or hospital and ask in advance what it costs you got a very strange look means one of two things they are uninsured or you're crazy why would you want to know the price and so the system spins out of control these if you went to a restaurant what did a splendid bottle of wine and said I don't care what a cost let Blue Shield or Medicare or Aetna worry about the thing the system goes haywire [Music] the Congressional Budget Office has reported for many years that if we stay on the current trajectory we will have an overwhelming part of the federal budget devoted only to Medicare and Medicaid and Social Security unsustainable trends can't go on forever it's really frustrating because when you look at the health care debate out there today it's all focused on who pays the bill but they're not really talking about how to reduce the bill right they're arguing about should the government pay for it should the private sector pay for it should be some combination of both but the truth of the matter is that regardless of who pays the bill they're going to go bankrupt when I entered medicine in the 80s we still had time to spend with people when I was sort of coming of age in medicine in the 90s that's when HMOs began to make their way into medical care and those systems were run by business people and those business people started setting certain kinds of standards for productivity how much time you could spend with patients and when I left practice I was I had 10-minute business what can you do in ten minutes with something you can write a prescription [Music] my name is Tommy privet I'm 59 years old and I am serving a church and have been for this church nine and a half years but in ministry since I was 19 years old my health issues a worse issue is the diabetes type 2 diabetes and I was first diagnosed when I was 23 years old so that's been about 36 years and I also have hypertension my blood pressure and cholesterol issues and I take medication for all of that and it gets a little wearisome having to keep up with all those medications and as I'm getting a little older now it's just it's more difficult for me to keep everything in control I've actually been eating plant-based a plant-based diet for four and a half months now I've lost 40 pounds and so that has really gone well and I'm still losing I was taking seven medications when I went on the plant-based diet altogether I think I've gotten over five totally just totally off people and physicians alike can accept that nutrition is the cause of a lot of our chronic diseases and we've accepted that pharmacology is a treatment for a chronic disease it's rather than treats to the cancer and it's also treating you take a blood pressure pill for your blood pressure and you take a diabetes pill and you take a chemotherapy for your cancer I think it's difficult for them still to accept nutrition as a treatment for our chronic diseases we have all these guidelines you know that were judged by companies you know did you prescribe this yes did you prescribe this yes because you imagine when you come to work every day and someone's always sick you go this way here complaining of chest pain not feeling well in for another procedure another stent another bypass surgeries they kept taking more and more medications and I saw people not getting better well after practicing for a couple decades now I realized that this wasn't the best way so I started looking for more information you know we built this whole system of medical care and health care using our own so-called intelligence very mechanical kind of information we think we're smart we think we're now outshine nature I mean nature is very complex extraordinary complex beyond our comprehension the unit of biology that traditionally is considered is the cell within just one cell it's infinitely complex we have a total of something but like ten and a hundred trillion cells in our body and so we get these ten two hundred trillion universes all working together talking to each other communicate with each other it's an orchestration that's beyond belief that's nature so we've seen a dramatic rise in the use of prescription medications over the last twenty years again the rate of heart disease he continues to soar cancer diabetes mental health problems soar if medications were the answer why aren't these numbers coming down so nature as far as our health is concerned it's comprised of just countless mechanisms and chemicals all working together drugs in contrast aside for the fact that they're a single chemical also is a chemical is a foreign compound [Music] there's township properties it's only status of reason that kind of approach causes side-effects all one needs to do your doctor right away if you have an allergic reaction that causes swelling of the face lips tongue or throat or affects your breathing I just look at all the list of side effects that they have to put there and rest assured that's the ones I have to put there because somebody told them to there's still more that never did make that cut only two countries in the world allow pharmaceutical companies to advertise directly to consumers on television the United States and New Zealand this advertising is highly effective a recent Harvard study found that three or four people who asked for a drug from their physician get it seventy percent of Americans today are now taking one drug over fifty percent are taking to drugs and twenty percent are taking five or more drugs I knew I had to get my cholesterol under control but exercise and eating healthy weren't enough for me it was only two or three minutes after I started that I felt the tightness in my chest like I couldn't catch my breath I had an exercise weren't enough for me I stopped kidding with you think there's truth to that idea that for a lot of people that maybe diet and exercise are not enough wasn't enough so I am taking pills I think frequently yes frequently they and I think cluster is largely today I definitely think that diet and exercise are not totally enough you know I get fired up when I see these ads on TV they're downplaying the ability of me to take care of my own health the patients that come to my office I would estimate that eighty or ninety percent of those patients if they would adopt a whole food plant-based diet their condition would dramatically improve [Music] when we did the Mebane jumpstart the very first jumpstart we offered 10 days of food and we offered a lunch in the dinner and nothing was ever repeated so they had a completely new recipe new entree at every meal so it was exciting for the people coming in so it's really about eating whole plant-based with whole grain and the fruits and vegetables and nuts and all of that and the jump starts were getting bigger and then we rented a kitchen and we started producing out of that kitchen which was a really nice large sized kitchen we brought in a couple extra chefs and hired some more people and that's when it became a real system and it was interesting to watch [Music] [Music] so on the third jumpstart I was able to recruit 50 people and they came from two local churches we're gonna let Nelson come and then he's gonna take it from there amen one of those churches was located about 10 miles or so north of town out in the countryside this is an idea that comes from nature and we know where nature comes from in fact this idea is more powerful than any medicine than any doctor could ever prescribe Nelson to come in I was really interested and I felt like the Lord had led him there that's what I felt like I said this is for me because I had also gone to the doctor that same day and got some bad news because the doctor had actually told me that okay I'm a type 2 diabetic I'm on glue control and metformin she told me she said your next step is insulin she told me there's no cure for diabetes she said type-2 diabetes there's no cure Patti and when I left that doctor's office that day I was discouraged and I was depressed how many hours of do doctors get of nutrition training I personally didn't get any through medical school residency or fellowship I got no classes and nutrition and medical school I don't believe nowadays that people get a lot of nutrition in medical school it probably varies from school to school but it's not a lot of hours when I read the China Study my emotional reaction to it was one of horror that I did not know any of this information and that I had been practicing medicine poorly as I think back on it I didn't know anything about nutrition Oh what house you saw a lot of houses last night the doctor called me to give me my results patty I said yes ma'am I want to give you your total cholesterol numbers you're doing great you're down sixty points I said oh good continue to take your prova call patty I said I sure will I never opened the bottle I don't even know where the medicine is [Music] I believe that food choices matter but not only do our food choices matter when it comes to the cruel treatment of animals and to the degradation of our land food choices also matter because food choices can directly impact our health for better or for worse a few weeks ago Nelson Campbell was invited to our Bible study he had a radical proposal he said for 10 days I put a whole plant food based diet before you now asked you to put it to the test those of us who try the whole plant food base back for today we saw a remarkable drops Oh y'all know why the ban on cholesterol there and I will wait and then our blood sugar let those of us who try this whole class food based diet for 10 days can testify which diet is dead every day it seems like there's another fad diet that's out there and one example of this is the low-carb diet they emerge every now and then and the idea is you're leaving out the potatoes and rice and so forth what it really is is an animal-based diet you'll hear people say that on a low-carb diet you lose weight you get healthy when you look at what happens to people over the long-run a great many of them their cholesterol is go up their heart risk goes up their long-term cancerous goes up the evidence supporting a Whole Foods plant-based diet is overwhelming we have hundreds if not thousands of studies one of the diseases that people are most concerned about is cancer and for good reason a number of studies strongly suggest that a Whole Foods plant-based diet is not just good for preventing cancer it also may be powerful for changing the course of cancer once it's been diagnosed and this is an area right for more study anybody who speaks against the health benefits of a Whole Foods plant-based diet either just doesn't know the facts or they've got some economic interest that's at play here the facts are overwhelming my favorite foods are fruits and being on the plant-based diets I can eat my fruits now without running my blood sugar numbers about the sky they started out remember at 340 350 that's when I first started me I made a hundred in between 125 130 once I got back into the doctor's office to see my favorite doctor we sit in there and she's talking and I said you need to be telling the other patients about it because of it helped me you don't help them she act like she didn't hear me I think physicians are scared they're really scared that patients are just gonna eat fruits and vegetables and they're not gonna take their treatments and that's not what we're saying at least what I'm not what I'm saying I'm saying let's have a cohesive relationship between diet and pharmacotherapy I think that physicians are scared because they can't they can't really they don't know how to prescribe a diet [Music] things and medicines just like cigarettes move slow I think things and nutrition are moving slower than I'd like but I do think someday we're gonna get there and I do think if we don't follow line with that there's going to be repercussions now could is it possible that someday if you don't discuss a whole food plant-based diet with your patients could that be considered malpractice this is up for a lawyers and attorneys to decide but if we think about us logically we just want what's best for our patients and as a physician as I come across new knowledge that's evidence-based as I seen my patients life's changed as I seen my life changed I would feel guilty and I would feel great remorse if I didn't try to introduce these principles into my patients and lights your total cholesterol is 115 is that accurate yep which i think working you are kidding me triglycerides are 98 they were 395 yeah Wow total cholesterol is 277 150 this system your lifestyle it's amazing that's awesome Wow [Music] I've worked over the years with many of the manufacturers that make statins and LDL is the focus LDL is the number that they all want to bring down because it shows improved metabolic health and I've been testing for 26 years we've tested millions of people and I've never seen results like this [Music] in six months we completed five jump-starts each one larger than the one before ending with a final group of a hundred and thirty people feeling confident I decided to take these results back to Kentucky to re-engage with the folks who thought they had killed our idea of a pilot project we have been over a dozen blocks without seeing a single grocery store that's why so many of our people are not able to get good produce what's your healthiest meal why what do you have any health meals anything is fresh no without okay thank you about 23 million people in America live in food deserts and in a country where one in five kids lives in poverty there are tens of millions more who can't buy anything but cheap processed foods I remember when I was young then I'm 52 years yeah well when I was little my mom you know downtown was nothing but fresh fruits because we would come all the way from the Louisville Newburgh area to come downtown and you'd get your market you got everything well it was a marquee the Haymarket so see that was a big thing a lot of families would go and it'd be crowded and because you're getting fresh what happened to that market I don't know but it goes down it's a parking lot now we don't know what it is now to get a real fresh tomato you know everything is shipped in what I resent is everything is shipped in it would be super and absolutely wonderful if we can get our local farmers back growing our vegetables again and where we can have decent vegetables and not have to pay an arm and leg for they taste better oh they just melt in your mouth we need to get our local farmers back out here growing stuff again I resent the fact that we don't have local people to actually grow vegetables the small family farm in America is nearing extinction the total number of farms has fallen from about seven million in 1935 to about two million today every week over 300 farmers leave their land for good historically subsidy dollars have flowed to large farmers and not to small farmers so for example in the fifteen year period that ended 2010 the federal government handed out one hundred sixty 1 billion dollars in direct subsidy payments two-thirds of farmers in this country got nothing of that 161 billion dollars one-fifth of the recipients grabbed nine tenths of the cash federal subsidy policy subsidizes four main grains corn soybeans wheat and rice and those crops figure heavily in the processed foods that we eat two of those corn and soybeans also are fed mostly to animal we eat animal-based diet and whether it's raising livestock or mono cropping to grow the grains to feed the livestock it's all economy of scale so we're gonna get a first-hand view of what farming is today which is nothing like the farm that my grandfather had [Music] so this right here is what they use for mono cropping they have huge vast fields and they have a single crop and this is what they have to use to till the soil [Applause] machine right there which is built like America truck saturate the food and it's capital-intensive the bigger you are the more efficient you can be and of course in the past federal subsidies affected driving down prices so so these guys can survive in that environment and prosper but the little guy can the little guy he doesn't have access to this kind of equipment this kind of land this kind of capital it's impossible in the last 75 or 80 years in this country Americans have doubled our per capita meat consumption had gone from about a hundred pounds per person in the mid 1930s to about just under two hundred pounds per person one of the things that we see in animal production is that animal food producers are externalizing the vast majority of their costs or imposing those costs on society those costs include healthcare costs and then we have this very large environmental cost according to the United Nations 18% of the world's greenhouse gas emissions comes from sending beef and dairy products to your kitchen table this report is about finding priority because they're chopping down the rainforests to grow soy to feed two chickens and pigs and other farmed animals about 25 to 30% of the land area of the planet is given over for grazing animals we've been basically plowing down forests for centuries to make room for crops weary calculated how much man-made greenhouse gas came from the livestock sector from deforestation through forest burning through raising cattle and found that instead of being FAO s 18 percent estimate we found it was nearer 51 percent so these are man-made gases they're seeing and not natural for the first time that's what the report now now if you feel it was unseasonable warm last year you would be right because 2014 will go down as the warmest year around the globe in recorded history nine of the ten hottest years to date have all occurred during the 21st century a Segura que la nodos me Catorce a ha sido el Mescalero so gamma registrado so any complete lata perito morino soul is yours o co it is the Hoover goose was not nervous do get orders if we focus on animal agriculture we can produce mooing but also in the longer term it's one fifth of the cost of anything else that's are on the table we have to reduce livestock production in parallel with that we have to plant more trees we can act we can walk over to the thermostat we can change we can turn down the heat on this planet [Music] so we're saying these are critical things for Humanity [Music] and both Kentucky and North Carolina I've seen hints of a very different future once a week in Louisville a farmer's Marcus springs up in the middle of a food desert in this area what we have is a lot of supermarkets that have the rich produce area and it's a high quality produce we also have a high concentration of fast food restaurants how do you feel about the whole genetically modified idea I think you should be changing the DEA in anything there's you know the earth is superior you know when you start changing stuff and it's not really coming from the nourishment of the ground they're words that come from I think if their consumer is aware of what's going on the consumer will find what the consumer wants the business model would envy you follow you know the demand and I think that'll all work out to the benefit of the small farmers and in a lot of cases of less processed product now have you noticed over the past 10 years that you've been involved in this if you noticed an increase in interest or demand for locally grown food certainly back when I started in this there were three farmers markets here in Louisville we started the third one now there's about 26 it's actually having a lot of mutant new people coming in at the farm small-scale farming having enjoyed double-digit growth every year since its founding Eastern Carolina organics acts as a marketing agent for small farmers these farmers drop off their produce for distribution into local and regional markets which means they can grow in greater volume and with greater certainty than as possible when selling through a farmers market there's something inherent about people who are seeking out fresh vegetables organic vegetables they want to support local farmers those values are very very deeply intertwined within the consumers and the hundred farmers that I work with personally are very aware that the new trends in healthier eating are directly supporting their farm so vegetable farming is much more accessible for small and new and young farmers to get into if they have the support of a regional aggregator food hub then they they can likely even sustain their family on just you know ten or twenty acres I would say that over ninety percent of the farms that we work with are making their income fully off of the farm when you start to eat this way this is the kind of food you want this here is food as medicine this is food that's grown chemical free it's not genetically modified it's picked when it's right this is what you want and what's exciting to me is that the small local family farmers are flying in to the local market is best able to get this kind of food to the consumer at affordable prices and this is the David and Goliath story of our time in my view but the fact that the small family farmer can out-compete the corporate agribusiness farm from afar from across the country or from another country altogether and that's what's exciting to me is what this could do for the small family farm [Music] I could now see better than ever the connection of all these ideas I could see what a plant-based world might look like healthy individuals empowered to live without drugs small family farmers out competing agribusiness supplying wholesome foods to their neighbors and an environment on the men and I could see a local free market of growers processors distributors and retailers beating back the boundaries of food deserts when I arrived in Kentucky I met with Tom Reiner and we decided to pursue a strategy to force government to do something that it has a hard time doing these days which is acknowledging facts that are unsettling to rich and powerful interests but vital to the interests of the people and I knew this wouldn't be easy we've basically all over America it's hard to get significant bills to the floor that had any controversy Tom and I were determined to go to any lengths to make this happen we knew we couldn't just walk in and start making proposals Tom and I had failed once before and we were pretty easy targets Tom decided that we needed a local strategic partner and he suggested Kentucky State University which is a school located in the capital of Kentucky KSU has a strong agricultural program they've worked in food desert communities and they've done a lot of work with small family farmers now do you do things like that very often the legislature this first time they committed a University for taking a initiative to reverse the heart disease in the state our focus is on small to mid-size promise always has been and those farmers see us as providing invaluable information to them because what I got here they were seen as invisible to a lot of factions of people how has KSU helped you as a farmer we've worked with them in the past our efforts to try to to gather a bunch of folks together to take produce to the city of Louisville how big is your family kids I have one son and I hope he'll be a farmer but farming is hard work the reality is there's a lot of stuff out there and he made try something else so if there was one thing that you could say to the American public or to the legislators in Frankfort Kentucky about why it's important to save the family farm what would you say America's built on independence entrepreneurship and all that if we keep that in place we can still stay a leader in the world and some things if you start getting rid of all small farmers small businesses those kind you don't support them then eventually it's just gonna be one big large corporation and everybody's subject to its policy but it's really a pretty pretty crafty idea to get KSU involved and think we've come up with a strategy that utilizes the relationship with KSU and so kind of concealing ourselves and and working our way into the political process here to the point where we have an audience and once we have an audience we can tell our story but that's just the nature of politics you have to play the game sometimes to win the game you didn't know you were gonna get drafted into directing legislation Oh proposed legislation is first assigned to a committee for review only after getting through the committee can it be assigned to the floor for debate and a vote throughout this process a bill or resolution can be amended tabled or rejected outright so that we could get a fair hearing we decided to begin with the resolution simply acknowledging the work of KSU later Tom would propose an amendment to this resolution a formal finding of fact statement recognizing the truth of plant-based nutrition this was our ultimate goal designating with the wording set we submitted our resolution and within a day we got a phone call from someone who had the authority to kill this whole effort we received a phone call Tom dead from the speaker stumbo after the legislation was submitted and apparently he has some interest in this [Music] as you remember we had been involved in that effort to get the first legislation passed and it went into committee and kind of basically got killed by you know lobbyists and the legislation was try the beef cattle yeah the legislation was to promote this idea of Whole Foods plant-based nutrition now you would think that in ten days you wouldn't see that much time but no one had ever heard of this idea you know I got these folks together and they had tremendous results so I just think it's a wonderful opportunity do the right thing well I I congratulate you on your efforts and I'll be happy to help any way I can you know representative Ryder lobbies pretty hard for their causes and I think a lot of him and obviously Kentucky has a very bad problem with diet we're traditionally looked upon as one of the most unhealthy states in the nation and so anything we can do to help you will be happy to but I think with your support I think that I think that that could make the difference really really appreciate that we got the support of the speaker so we decided to request that our resolution go to a committee chaired by someone friendly to the speaker the chairman of the Appropriations and Revenue Committee once in committee where we could offer some powerful testimony we would add our finding a fact statement acknowledging the facts of plant-based nutrition hey hey Dad I'm sitting here with Tom and Tom has some interesting news he heard that the chairman of the committee does not want you two to come and testify he's afraid that it's going to cause a big Rao and the whole committee will vote against the resolution because of the Chairman's reaction we became concerned that he was suspecting that there was more to this than met the eye so that's when we decided not to offer our amendment in committee but to wait until we got to the House floor assuming we got through committee and in fact that day we were so paranoid that Tom suggested that I not come to the committee hearing represent KS used to help small farmers second I'm representing Graham that we adopt the title amendment all in favor please say aye doctor sighs thank you very much it could not have been more of a slam dunk I've never been in two I've never been in a meeting committee room where I saw a bill go any faster than this in Kentucky a legislative finding of fact is important it can be used as a basis for future legislation and it also can be referenced in a court of law our goal was the boldest statement ever by any government anywhere [Music] [Music] according to house rules Tom had to submit the finding of fact amendment on a Friday before the debate and vote the following Monday as expected our amendment provoked a strong reaction nervous didn't sleep much at all last night it's all coming down to one big event and I have no idea what's gonna happen also we've had a two and a half week delay because Tom broke his hip he steps to the Capitol and slipped on some ice and that was two days before he was going to go down to the floor to give a speech and have this bill voted on so we've been concerned all along that you know we were going to get discovered but well here we are today we've made it and we're here and we're ready to go so we'll see what happens representative from the speaker's office presented from the majority floor the speaker they came and they asked me they said you know there's a big stir people are upset about the amendment and you're not going to call that are you today and I said well I've got to at least discuss it and then finally the majority floor leader himself came over and spoke to me he said well they would appreciate it if I didn't call for a vote on despite this resistance we had one thing in our favor Tom had personally sat down and walked almost 80 of the hundred members through my dad's book no legislature anywhere has as much awareness of these ideas as in the Kentucky House House in 77 a resolution commending Kentucky State University for its efforts promoting public health and designating February as Kentucky State University heart healthy month where we sit in to Reiner chair recognize John Jefferson 41 in 2012 worked with dr. Campbell's son Nelson on drafting House bill 550 to improve the health of an at-risk Kentucky community after lobbyist pressure members to kill the project those resources were diverted to help a rural community in North Carolina over several months Nelson Campbell conducted 10-day jump-starts putting people on a plant-based diet lows with total cholesterol of a hundred and seventy five or higher experienced an average of 20% drop many participants had the option of getting off medications for type 2 diabetes as well as cholesterol-lowering medication god only knows how many lives could have been saved had these truths about improving the health of our people not been suppressed for nearly a half a century suppression of truth to pleased lobbyist for billion-dollar corporations is a device used by dictators not by virtuous American leaders today is our opportunity to lead by recognizing the most basic truths about good nutrition the short amendment reads numerous scientific studies now confirm that a Whole Foods diet comprised primarily of vegetables fruits grains legumes and nuts without added boy sugar and salt is optimal for human health not only preventing a broad range of diseases and illnesses but also reversing some of the most dangerous chronic conditions this finding is of the highest importance to the Commonwealth because it communicates a truth that has the power to save lives Mr Speaker I move adoption and call for a roll call vote on House floor amendment number one motion made a motion say for adoption of House floor amendment number one to House Resolution 77 is there discussion the chair recognizes the gentleman from Harrison Thank You mr. speaker and certainly the gentleman from Jefferson is bringing us something he is very concerned about and we all want to be healthier but Mr Speaker I do have a concern with the amendment because in looking at the amendment it looks like the absence of perhaps meat as part of your diet seems to be taking us in a direction that is possibly not the best direction for all Kentuckians so I would have to in great respect for my friend from Jefferson but I would have to ask us to oppose this amendment questions an option of House floor amendment number one chair recognizes gentleman from Jefferson thirty-five like to speak on the amendment mr. speaker they respond to the gentleman from Harrison I think if you read the amendment carefully the word primarily is their diet based primarily on some of these plants and I don't think that contradicts anything that that the medical community is advising these days questions on option of House floor amendment number one to House Resolution 77 is there further discussion Cherokee's gentleman from allen 22 Thank You mr. speaker and I would rise in complete respect for the gentleman's and the emphasis on placing more plant product into our body and less animal product but I would remind the body that America has over the long term had a protein-rich diet has allowed us to be progressive in so many ways and as we've taken American culture around the world one of the things that we've done is certainly added protein to folks diet through meat and I realize that that brings certain other issues with it and I and I'm sure that the gentleman from Jefferson could explain those to us pretty clearly the China Study is a really interesting piece and I think there's a lot to be learned from it but I think we need to be really cautious when we push our diet all in one direction so we need to think about that as we consider this amendment thank you chair recognizes gentleman from Harrison thank you again mr. speaker and know that the gentleman from Jefferson might consider perhaps withdrawing this amendment and taking another look at an exert for perhaps putting meat or meat products in that definition if he'd like to do that then certainly we'd have something we could work with but that's just a suggestion day Mr Speaker chair recognizes the gentleman from Nelson 50 to speak on the amendment Thank You mr. speaker I you know in reading the amendment carefully I don't know how anyone can disagree with it it simply states that numerous studies have found that and there's really no disagreeing with that having experienced a plant-based diet for about a six-month period I think everything that the gentleman the sponsor has said is true but the amendment itself is flat-out true you can't dispute it thanks mr. speaker questions on adoption of house for amendment number 1 to House Resolution 77 is there further discussion term or members calling for a roll call roll call vote will be had those in favor the adoption of house for amendment number 1 will signify by voting a those opposed nay roll call machines open for your voting [Music] Paul members voted any member wish to change or explain his or her vote have all members voted clerk will take the roll roll call machine showing 34 members voting yay 44 members voting a house for member number one is defeated agribusiness is so big in their districts that this would be an election issue that could knock them right out of the box there wasn't any money attached to it it was just a paragraph on a resolution and yet they couldn't even vote in favor of that well the truth is a stubborn thing it doesn't go away yeah [Music] when I was looking at this I had to make a choice so I can't be digging deeper to see if it's really true I got to give my father credit for that because he basically said whatever you do in the future never forget tells the truth always mm-hmm and so they asked mom are we willing to live in a double-wide trailer and she said as I said of course because telling the truth was what was most important thing it matter if I lost my job I could lose my job it didn't make a difference it's been said by many people many times over I'm sure but telling the truth is this is a sense of freedom if I had to tell something that wasn't quite right to give it a different sort of cast someone cares the different light on it why wouldn't it I would never feel free from my own my own sense of herself I couldn't dr. Kamble certainly has been a good person to get the word out he's sort of a Johnny Appleseed on information getting getting it out there spreading the good word and he certainly got my attention that's the key thing get the information out the government will be the last to get it politicians are followers they will follow the voters they call it one of the most important health breakthroughs of all time and it doesn't involve a prescription drug or invasive surgery instead it calls for the classic advice we've heard since we were children eat your veggies all good sounds simple enough but difficult to convince those who are raised on southern comfort foods like meat and potatoes well it all began when a nutritional scientist inspired a Kentucky State Representative to propose that pilot program that could potentially prove the health benefits of a plant-based diet we're getting ready to hold the first rally of this kind that we're aware of anywhere I think there's an incredible potential for a movement to emerge and and any movement the first step is always the hardest it's not just gonna come down as a mandate from government big societal change never comes that way fundamentally it's gonna come from people who are taking the effort at the grassroots level we just sort of used guerrilla tactics to try to get local media exposure we got in the feature section of the paper is we were in a couple magazines we had three radio interviews and we want them first and foremost understand the incredible power they have over we got on the morning show in Louisville which leads to another plateau of emotional freedoms and when people do this and they experience the health benefit you know they've become overjoyed but what's interesting is the very next question they asked the very next thing they said why haven't I heard this before I'm really nervous our thesis is that we've got to change this world from the bottom up and for me personally I need to see a crowd here tonight to vindicate that idea and I don't know if we're gonna get that or not I have no idea who's gonna show up won't have to we'll have to wait and see [Music] heard about it online actually live in champaign-urbana so he came down for this and I have family in Kentucky [Music] walking [Music] and now I have the pleasure of introducing Nelson Camden many of you here already know my father is a world-renowned nutritional researcher Cornell University the amount of money that we spend to create the kind of health situation we have it's not working our system is about gaining wealth for the few unfortunately at the expense of the health of the metal the story began over two years ago of a research laboratory separation of truth - please lobbyist for billion-dollar corporations is a device used by dictators not by virtuous American leaders roll-call machines open for your voting Paul members noted any member wish to change or explain his or her vote if all members voted clerk will take the roll roll call machine showing 34 members voting a 44 members vote in a house form in number one is defeated our intent to show people why they haven't heard this before why because revolutions can't start without awareness the question is how do we foster a revolution like that as the reality is that this idea is actually quite simple it's in something that is accessible to everyone it's something that people can share with those around them we're going to work to create a national grassroots movement and we're setting up a template so that anyone in any town a city across America can set up a local chapter of that foundation we're calling these local chapters because and we're gonna be creating mobile pods that enable people to be activist within their own communities we're planting a lot of seeds we believe that we need to launch a movement that engages in millions of people everywhere to fix a problem that industry and government have our seed created I hope this rally tonight marks the beginning of an organized movement to bring about this change can we have an exciting vision to share the vision of a plant pure nation in this plant pure nation our kids grow up full of health and life in this nation we H brace fully not wasting away in illness and in nursing homes [Applause] and in this nation the small family farmer once again becomes the foundation of our system the food production and distribution [Applause] [Music] and in this planter nation we no longer raise billions of animals for slaughter in inhumane conditions behind the public eye [Applause] and in his planter nation we helped to restore the world's climate rain forests and topsoil this is a planter nation [Applause] [Music] so if there was someone sitting here in this chair making a lot of money doing something that contributes to another person's poor health like your mom but what would you say that person money doesn't mean that much well what's important what's important caring about others love honesty I think that's very important if you have those things then you're gonna do pretty well in life you're gonna do well by others although the story takes place in America it is relevant to people and nations everywhere and it is a story bigger than one of health alone it's also about how we can solve our problems we often look up to politicians and institutions to lead us from the distance but if we want to take back our future perhaps we ought to stop looking up and start looking within and around ourselves for solutions what if millions of people working together could fix many of the most serious problems of our time all connected with what we choose to eat it sometimes seems we face historic challenges but this only means we have an unprecedented opportunity to make a better world the future is bright all we need to do is see it it's startling [Music] [Applause] [Music] step you're on your way [Music] evolution starts with [Music] [Applause] [Music] as my friend Tom Reiner said in the film the truth is a stubborn thing it doesn't go away and neither did we after the film's release in 2015 we launched our plant pure organization and developed a line of 30 affordable plant-based entrees and my wife Kim who helped in this effort wrote two amazing cookbooks we also have developed programs to assist doctors employers and individuals and even have a strategy for empowering entire communities around the plant based nutrition message and speaking of community tens of thousands of people answered our call to action launching hundreds of pods and cities all over the country and around the world the nonprofit plant pure communities leads this pod Network and as supporting initiatives to bring nutrition education and low cost plant-based meals into underserved communities most exciting we are now embarking on an even more ambitious plan a strategy we are calling our healing America campaign we are using a new social action platform that will enable us to support local communities and launching campaigns that bring the message of plant-based nutrition to as many people as possible including delivering affordable plant-based meals into underserved neighborhoods we are filming what we do streaming out short videos so people can follow along and help us expand this model to cities and towns everywhere we also are producing a feature film as a sequel to plant pure nation we have developed an exciting story line that goes beyond Health to include the urgent issue of climate change and strategies for political and economic reform based on the idea of empowering local communities to fix social and environmental problems and not just in the United States but in countries around the world we believe we will never heal one another and our planet until we empower people everywhere to fix problems focusing first on their own communities we are committed to a peaceful revolution of people helping people and acting boldly to preserve this beautiful Bluegreen planet we all call home please join us by visiting healing America together comm we encourage you to share this link with as many people as possible there is power and awareness and power in numbers thank you for your support but the truth is being strong [Music] people start to take a step spreading like a wildfire one life at a time Oh [Music] Oh [Music] [Applause] [Music] step you're on you [Music] on your way [Music] [Music]
Info
Channel: PlantPure TV
Views: 662,559
Rating: 4.9036956 out of 5
Keywords: PlantPure, Cooking, Food, Healthy, Health, Vegan, Veggie, Vegetarian
Id: yBKnG9Y0owQ
Channel Id: undefined
Length: 99min 4sec (5944 seconds)
Published: Sun Feb 18 2018
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