PERPLEXITY AN A.I. POWERED SEARCH ENGINE START-UP LOOKING TO TAKE ON GOOGLE RACING 74 MILLION, RAISED BY BIG NAMES. OUR REPORTER SPOKE TO THE CEO FOR TODAY'S TECHCHECK. HI. >> HI, SO GOOGLE HAS BEEN DOMINANT RESEARCH FOR DECADES THAT FEW START-UPS HAVE BEEN ABLE TO WRITE SIGNIFICANT CAPITAL TO COMPETE WITH THEM. UNTIL NOW. PERPLEXITY, BACKED BY SOME HIGH PROFILE AMBASSADORS. FROM JEFF BEZOS. IT BELIEVES THE GENERATIVE A.I. SHIFT HAS CHANGED TO A PARADIGM SHIFT THAT CREATURES A NEW PARADIGM AND SEARCH. I SPOKE TO CEO EARLIER THIS MORNING ABOUT WHAT'S CHANGING THIS? >> SEARCH HAS BEEN ABOUT TEN RULINGS, FOR THE LAST 20 YEARS. THIS WAS ALWAYS A HACK. AT THE END OF THE DAY, PEOPLE JUST WANTED AN ANSWER. THE CONCEPT OF ANSWERING AND THE LATE 90S, OR THE INTERNET IS EXPLODING, THIS WAS -- IN FACT, MANY GOOGLE ARE USED TO COME FROM THIS TO JOIN GOOGLE AT THE TIME, BECAUSE THIS WAS A CONCEPT THAT ACTUALLY WERE TO THE TECHNOLOGY THAT EXISTED AT THAT TIME. SO WHAT COMPLEXITY DOES AS A PARADIGM SEARCH. IT'S MOVING SEARCH FROM LINKS DANCERS. >> HE SAYS THAT IT'S ALL ABOUT THE USER INTERFACE. GOOGLE WAS BORN ON THE INTERNET ERA, AND NOW, NAVIGATED VERY. WELL IT'S BREAD AND BUTTER SEARCH HAS NOT TRANSITIONED QUICK ENOUGH TO THE GENERATIVE A.I.. SERENA BASS SAYS THAT THERE ARE EXPERIMENTS THUS FAR, FROM GOOGLE THAT, IS THEY ARE CLUTTER. THEY'RE FILLED WITH I IT'S. THERE'S TOO MUCH COGNITIVE OVERLOAD FOR USERS. HE IS CREATING A PRODUCT AND PERPLEXITY THAT IS CLEAN, MINIMAL, SIMPLE. IT RELIES ON A NUMBER OF LARGE LANGUAGE MODELS, FROM GPT-4 TO -- TO GOOGLE'S GEMINI AND BEYOND. GUYS, PERPLEXITY, AND MAY REPRESENT THE NEXT ACT FOR GENERATIVE A.I. A. LARGE LAST, YEAR IT WAS ALL ABOUT ENABLING THE MODELS. CHIPS IN CLOUD COMPUTING. SERENA BASS AND MANY OTHERS IN THE SILICON VALLEY BELIEVE THAT WE WILL SEE THE RISE OF CONSUMER APPLICATIONS. MAKE A CAPS LIKE GOOGLE, THEY MAY NOT BE THE WINNERS THIS TIME. >> HOW MUCH, YOU OFTEN HEAR IN SITUATIONS LIKE THIS, THAT USED TO BE THE JACK WILL, TROUBLE IN THAT WAS THAT IF YOU'RE NOT NUMBER ONE OR NUMBER TWO IN THE BUSINESS, YOU MIGHT AS WELL GET OUT OF THE BUSINESS. YOU HEAR ABOUT FOR MOVER ADVANTAGE, THAT FIRST MOVER ADVANTAGE, RIGHT, NOW WOULD SEEM TO RESIDE ELSEWHERE. >> RIGHT. IF YOU THINK ABOUT THE ADVANTAGE, IN THE GENERATIVE A.I. AGE BEING DATA, THE FIRST PARTY DATA IN PARTICULAR, NO ONE HAS MORE THAN GOOGLE. THAT IS WHY I ASKED HIM, ARE THEY'RE GOING TO BE ONE WINNERS OF TWO WINNERS IN THE SPACE, JUST LIKE A GOOGLE HAS DOMINATED THE MARKET SHARE? HE SAYS, NOT NECESSARILY. HE THINKS THAT THERE IS GOING TO BE MORE. HE THINKS THAT GOOGLE IS STILL GOING TO BE VALUABLE WITH I PARTY DATA, WHICH POWERS A LOT OF THE LARGE LANGUAGE MODELS OUT THERE. I ALSO THINK THAT THEY'RE GOING TO MAKE A BIG BET ON CLOUD TO OFFSET WHAT MAY BE HAPPENING. THIS IS REALLY SPEAKING TO WALL STREET FIGURES ABOUT GOOGLE'S POSITION. SINCE THE GENERATIVE A.I. HYPE CYCLE BEGAN. WILL IT DISPLACE SEARCH. WILL SOMEONE LIKE A PERPLEXITY COME AND DO IT BETTER? MAYBE A BETTER APPLICATION BUILT IN THE GENERATIVE A.I. ERA? OR CAN GOOGLE MOVE FAST? NO ONE DENIES THAT GOOGLE HAS DEVELOPED THE FOUNDATIONAL TECHNOLOGY THAT IS NOT NECESSARILY BEHIND. CAN THEY CREATE A PRODUCT THAT USERS REALLY WANT TO USE? WE KNOW THAT OPEN A.I. AND CHATGPT WAS ABLE TO FRONT RUN THEM ON THAT FRONT. >> I JUST TRY TO, DOUBT HAD A GOOD ANSWER FOR HOW LONG FOR A SAUSAGE CASSEROLE. GAVE A LITTLE LINKS UP TOP. IT GOT TO BASICALLY WRITE. I WOULDN'T SAY IS MAJORLY DIFFERENTIATED FROM THE OTHERS, STILL MAKES YOU GO THROUGH THE RIGMAROLE, WHICH EARLY GOOGLE DIDN'T MAKE YOU DO. >> IT'S NOT THAT DIFFERENTIATED. I ASKED ABOUT THE COMMODITIES SIZE A SHUN OF THESE LARGE LANGUAGE MODELS. HE SAYS THAT THIS YEAR, IT'S GOING TO BE ABOUT THE CONSUMER APPLICATIONS. SEQUOIA PUBLISHED APIECE, THE PC FROM LOCATED IN THE BAY AREA SAYS THAT YOU ARE EITHER GOING TO BE CLOSE TO THE CHEAPIE USE THAT COMPUTE POWER, OR THE CONSUMER. HE BELIEVES THAT MANY OTHERS BELIEVE THAT THERE WILL BE COMPANIES GET CLOSER TO THE CONSUMER THIS, YEAR WHEREAS
