Nipsey Hussle On Standing Up To Critics, Business Tips, Dr. Sebi Doc + More!

I don't know if you've ever had an interview start like this but I cried to you last night in oopsie and I think also I think people may want to dive into this stuff more especially now if they're barely getting caught up on just your your way of thinking when it's not music it's an article it was when complex had like you're not a confrontation but you guys spoke after they had already put you on this list that was like an underwhelming underachievers type list right but the reason I cried not cuz you stood up to whoever the author was but more so because of how affirmative you were right like there's this part in this interview where the guys trying to explain why they put you on this list of like under whatever underachieving people right and then you were like if I'm on the street no one's gonna be like Anup hasn't dropped he's not doing well they won't look at me and they're gonna say keep going right because you're supposed to be dead you're supposed to be doing jail time you're not supposed to be here and you're following words were like I am the law of attraction right I'm doing God's Word like all of that stuff and I don't read it but seeing that happen in 2000 this is like years ago 2013 might as well have been another generation ago when people weren't thinking this way especially when it came to big blog names and sites like complex right we weren't expected to stand up to that type of a critique right I think you mentioned it felt very like spectating on us right sarcastically yeah yeah and then select enter cool yeah an intestate to see now it's almost like a redemptive quality that I feel like every fan of yours every follower of yours feels today because this is not something that you just jumped on it is not something that like is a trend or you saw someone else do like you have been speaking it since you started my cried I was like in bed like my babies right next I'm like you're so wack no baby cry that's love thank you sir I appreciate that I think there's this there's this culture to that since that was in 2013 and now I'm seeing it as well like a cynical take or like a sarcastic take is almost the go-to now and that legitimizes you like how can you clown this artist or how can you clown like this moment in media but this is real-life stuff you got do anything you do it love or you shouldn't do it or it's gonna come across like anything if you cook some food and ain't no loving it it's not gonna taste the same mmm if you covering a a culture and you don't got love for that culture you know you know you're not native to that culture you and you don't have to understanding of what mm-hmm you know the qualities and the values of that culture is you don't got no right having an opinion about it and that's what the complex back and forth was it's like you know I'm saying y'all got saw whole metrics wrong no I mean like you know where I come from like you said you know animal drugs ain't dead I you know I mean doing honey years I'm over achiever mm-hmm Harry yeah don't get it don't get it confused on judge me on rap standards don't put me on rapper time because you know my life ain't just a rapper life in my history my background ain't a rapper background mm-hmm so you gotta get out of judge me as a man in the ground are covered and if that's the case you know triple your horse that your whole staff up yeah and you're gonna have my path for my journey to see that uh not just be said cuz at the same time at that time they still the the conversation still felt like the tone like well you do seem like you're taking a personal nipsey well you do seem this way nipsey but i think the turnaround moment that today the now to see you still beyond your tip because it's like sometimes it's like the realest people don't go far right but it's like no I told you that and then now I'm here this was what I knew back then was having that argument like all right bro would have been five years six years mm-hmm track your progress from Nansen mm-hmm track mine let alone a ten-year D photo yeah like you know we got writers that's writers we got great writers we got Ernest Hemingway we got real legend if you're not wanting them writers bro mm-hmm you know I'm saying sofa EULA had his a paint on her like was what I you know you got to validate so so put the microscope on what you doing not even just in music or writing just in life and I'm gonna stack up but you know everybody's entitled to the opinions that's why I fired back and gave him my opinion I mean and I I just made points I just gave faxing that in an article and I read it back afterwards too and I'm like yeah let me be critical and myself I see if I'll just like being over aggressive with this dude ain't everything I say was a fact yeah go through there and break down everything I was spoken on everything was a fact and a point and even now further on down the line I still stand at mice ain't in a lot mm-hmm you feel me so I think that's what the beautiful part about it is now and that it resonated because it's been so many years and I don't mean to go to the past about it but it's again like I said it's redemptive in the fact that they might have had whatever standpoint that they had like whoa it's sure he'd hadn't dropped or the Crenshaw thing like what after type stuff right right but it's like no now you can i was before i put up Crenshaw it's when I was like three weeks before I put out crash and the reason we had that interview is cuz when I put out Crenshaw they asked me for an interview and I told him man suck my dick there's 10,000 for interview not frustrated I sent that back in the email and because of that I end up having a meeting with Marc Ecko who owned complex at that time more echo1 us you know I man he from this so we ended up talking in became friends and he like bro you know that magazine got their own individual opinion I let them do what they do well that's have another convo get on the phone after the fact and talk to him tell him everything you told me right when I went up to how to cobble it more Eckhart Tolle you got a vet yo yo your writers I mean before they speak on behalf your brain and I said on the article you say anything bad about nipping a certain party I let a [ __ ] slap you mm-hmm not me somebody to slap you for that so just watch pick your words wisely and be respectful about something that you are not native to yeah and I think I'm gonna do it race because I don't know we're ready to do what I can tell his point of view and then I even said complex as a whole y'all opinion be funny style sometimes I'll be trying to poke fun at ya like this our life you ain't monkeys dancing y'all entertainment you feel me so be careful when you talk about this yeah thing is I take offense today I think even when you said like even if you don't like it don't say anything cuz understand there's still that that person still going through it and guess what if you don't like it cool I get it but at the end of the day yo you saying something bad about it might impact the business so now what if I trip on you yeah what if I feel like you [ __ ] my money up and we we you got so platform your power what about direct my powers for dreaming all you know cuz I feel like you [ __ ] up my dog yeah I'm gonna be wrong so keep [ __ ] on the surface no no you feel me because you got a platform you got some strength the type people and the people you spitting on a name they got platforms and strength also yeah we all gonna meet in the middle you know I mean a name to be threatening another that's just like keep [ __ ] keeps it like in reality if you wouldn't say that to me and my fiance that's it I'm the safety of yo 32nd floor office and a brand cuz it's not the person you thought I'm saying and that's why I said don't worry rocks hiding your hand but it's all love I never responded to y'all asked for it mmm-hmm and that's another spit in my face like stop with these faces yeah but you know I and everything yes it's just the nature that [ __ ] but certain times that I argue to the point you'll just say some it is like man I could really just hit you with all facts you feel me and I could get mad at you and flex on you but I'd do a little of both so you don't think I'm just mm-hmm either one because I could just quietly tell you fact for a fact how you got your whole story wrong yeah or I could just tell you the bitch-ass [ __ ] slap you yeah but let's find a middle ground for me you did both eloquently I'm ready back I'm like um that's that's a cold cold conversation we had yeah that's what I'm saying like it stands the test of time and it's stuff that other people can go back to we go back to a lot of our great interviews and unfortunately that was that was on little it still articles are great but for people to be able to go back to that something like that it can impact you in whatever stage you're in right now yeah even back then you seeing uh labeled I think more so nowadays we're watching young people get into label deals and and it's something you mentioned early and what gets a lot of people that are young very quickly is like we're gonna give you a bunch of money up front and you see the money but you don't know that it's alone right and then on some intellectual property stuff and you were like give me an asset like no and it's like why would I not have an asset that I've made like why is it not mine and so again to see you still stand up for something way back when when I don't feel people were standing up like that now it's becoming more of a trend now it's where people are younger and like getting these these conversations and not being swayed so much by like the money aspect of it I saw that with you prior and I think we've all kind of seemed that influence that you've had even if it's not musically even if it's not how someone sounds it's how someone moves behind the scenes which is more important right that's how if you look at what many people start wearing clothes that fit when everything was baggy what made people fashion change when many people feel comfortable doing a lot of things I was like wasn't I culturally correct mm-hmm the music changed so you want people to think ownership to music change the the tranch ain't you start talking about it people got in the interviews and start making it a badge of honor to be independent it's on your things and now you got young people coming into the game turning down big deals yeah you know going indie so they can own anything they might not even understand what that mean in the long run I just not attested as in style is to be an owner mm-hmm so if I play the role in that yeah I take that yeah if we're gonna follow the trends might as well be that what I'm saying on the Forbes article that they released about you you mentioned a book that's 22 immutable laws of marketing I read that book and it [ __ ] me up the first chapter was like don't expand your brand too much because it can like a certain car brand right try to make so many different models and in that they lose their focal point and I and then I'm like town that ties into nipsey because I just see marathon clothing marathon agency marathon water like it's marathon and it's tied in yeah I think even even outside of like business and Brandon even in music when you get out that's all over the place but then you get them out that's really focused and I was really you know a place it's a world or just really an idea that they really zoomed all the way in all mm-hmm so I think brands also get more powerful to more focus they are you know in an hour sell hamburgers you know I mean they got a line around the corner yeah every day I don't know salads on the menu you know I assume they sell hamburgers fries and shakes but they just they known for that they keep that at a heart level mm-hmm I feel like you know you got powerful brands that's really focused on just doing specific things better than everybody else yeah you know how do you do that and then still build because I was like my question after reading that like shoot but you want to do other things but you're trying to stay focused to I mean you get you get clientele more than transactions you build clientele and that's a lifetime if you if you live by what your values are your brand values mm-hmm you get a client that over the course of your whole spending career they didn't spend what you want supported you and they end up being worth more than a thousand one-time customers you have fads you have moments that really hit big yeah they they got one-time customers they didn't they can't repeat that over and over and over they got what moment where they they did it right but then if that's the case I'll do the numbers every time they drop yeah you know other other other brands not even artists other brands you know just being consistent with what they would they build because they superstar who following and then they and they over deliver to the ones that's with him and so that's K it's a consistent clientele that bill you know me so I just think you know I mean it's different strokes for different folks off and every buyer pros gonna be different but that book got a gaming and just thought what makes a brand powerful this was this is I want to ask you your so you could think about it while I explain is you have great business deals and a lot of success in business I want you to think of maybe the a learning lesson business move that you may have had or something that you're like them that didn't go so well but I remember in victory lap where you talk about how your brother put the safe in the backyard yeah and then when you guys want to go dig it up it was like mold all over it so it's like the money lost there you're saving but at the same time like you couldn't rescue at all and those learning moments like okay maybe let's not put saves in backyards what's a business move that you've had that you're like ah maybe I shouldn't have either jumped too too soon or too late on it you've been blessed honestly I think it's a Jordan quote and I'm a Kobe fan but still it's a Jordan quit like it's I'm the best because I've lost so much yeah I mean just you know I [ __ ] up my sax early when I was it you know I learned how do I gotta bring it all back when I was a little younger mm-hmm so I think that if I don't live by my rules I know why I failed well I didn't work I live by the rules though that I learned and in the game and I got mm-hmm that's it works is consistent yeah just about being disciplined and sticking to the script throughout the whole time but the rules work you know we used to you apply the rules I see it work yeah it's a formula for so uh racks in the middle I didn't know what that meant when you when you far as hard to title and then Jorge like through be like I've taught you better than this right but ok racks in the middle is like putting thousands of dollars in the middle as I was riding around in the beats well with the racks I don't even know what v12 is I'm not like hip laid-back 12-cylinder expensive yeah exactly it's expensive that's what I know wait the racks go in the middle I don't think your pocket if you've got some real bands you know that put them in a bag of some what you might is like sit right here see and that's like I love your stunt cuz your stunt not just like I got bands right it's because then you even say like you've got the blues in the know I felt stupid once I asked him what's right in the middle and I'm like I'm not even gonna bring this up to you again right but I got the blues on the day yeah yeah and that's Hannes yeah blue faces see we're learning no but one part of the song and I think that it's very important because it goes back again like full circle into your first year come up is the stuff about fats and the stuff about like you not not for nothing but a lot of your success you attribute to the team around you and even in your success you're thinking of the people that aren't there for you with you now in particular when it comes to the people that you're doing this for and the people that you're doing it as a representation of is that room's responsibility heavy this is heavy but it's felt people that depend on this thing to keep going to keep growing mm-hmm you know but we built for it for the challenge you know we aware what it is already be feeling like man we didn't really got to some hard times you know we didn't even been through uphill battles in this thing so I'm not naive enough to think we don't got other steep steep hills we got to go up and just challenging moments but you know I got a cold history I can reflect on yeah there's a moment I felt questioned the boy just like I don't know if we can do it yeah then got through all of them so you not think that's one of the benefits we got that we survived some some turbulence you know yeah it's like a sailor that I've been on an ocean through some bad storm it might get rough but you know you've seen some bad ones so yeah you got some reference of it coming back down and getting cool you know really nip there's nobody like you and I don't say that to like kiss your butt but there's people that are categorized as Street rappers there's people that are categorized as conscious storytellers political I feel like you encompass like if you if we had like categories you check every box right do you know that you're different like you know that it's not the same as everyone else I mean ice to go you know it's like a fleet is like a scoring champ mm-hmm game bigger than just scoring yeah it got more tide you got dementia yeah so you might have to work on our defense and get your defense up and the goal is to be an overall player at all yes I'm with music we hip-hop we want to be hit makers we want to be album makers we want to be global brands we want to be touring artists we but you can't do everything at once it's something you build and eventually you start seeing something form yeah and it's like man I look like something over there so it is literally like speaking different languages you're like quad lingual and you could speak to every fan every type of fan right right I don't see you know whoa and I feel super because people would be like so it sells like this and someone sells like this like I hear whole Vie here Ross in my head already when I think that it's just different with you and I think beyond and if people just I think the biggest attraction to nip already is your business moves and people know like platform for that right because like not listening to him to do cause it's worth of that right right and you know it's my first album you know to be a fan from the mixtapes it means you've been really tuned in but there's a lot of people that just check what's on the front page of a Spotify or chuckling yeah Apple so by us being an album oh now it's like you know I'm sure that the story will be more music based you know I mean that's to go that's something I'm challenged by yeah I want I want I want the music to have center stage at some point I said it earlier like I never want to be no starving artists I never wanted to be somebody like desperate you know because they make music all day so I focused on business as I went even before having business as I was a hustler mm-hmm that's why I didn't rap cuz I was a hustling I was trying to get dope yeah so you know I've kept that mentality but as these businesses grow as you know the foundation we standing on become more solid it's like I'm liberated to just be an artist yeah just focus on making music you know me I have one more thing before I let you go yeah cuz I talk a lot that's all you got you got the right job the doctors every doc yeah I keep hearing people like so afraid for you and it makes you trade yeah it makes you almost become like a funny like meme type thing to say but diving into it I got diagnosed with something called Hashimoto's disease is an autoimmune disease and Jorge was like okay doctor said B we need to go and he's not alive anymore he passed away but he has like a store out here and the stuff that they that they've provided has helped a lot right uh what got you interested in doctors uh be my girl put me on set and know me I might all right let me see what it's about yeah I wasn't eager to believe it you know I just started listening to him talk mm-hmm you feel me I'm a wired person you know I mean I'm a alright I'm a performer I'm a talker so I just I felt a certain frequency from what he was saying it was making too much sense and then I tried it and I felt I felt the impact I didn't have no disease I'm trying to get rid of yeah yeah I just was tired from torn from being on the road all the time and smoking weed and I eaten right I don't like I need about I need to figure out a way to keep my energy balance you know it worked you know I'm saying and so I start really reading up on dude watching these interviews and everything I just found myself telling people about it and he once he know I spread the word yeah pain yeah eventually I just started talking to people about it anybody to say something I should try this bro or you know yes you should try this and I found out about that trial and I'm like then that story forget about the health benefits of it and all just from a story point of view somebody went to trial and proved in court that they cure HIV that's a great story mm-hmm you know I mean from that point of view that story should be told you know so that's why I've been trying to collect info and they put together two documentary about it not on some might convert the world to take selfies I think that story is interesting you should be told hey uh Laureen when you guys first got together gave you a book right huh and it was gonna be a lot of books yeah that's the cute uh well one of them was it was the one about how to be with a partner right that's like you Tom out the way to superior man yeah and it kind of helps women with men that are more powerful kind of like being around them or being in relationships with them correct do you have tips for guys that are with women that are also in that type of a superior woman and a superior position because I feel like it's both of you guys giving that off right I just feel like whether any whoever you surround yourself with you around Tim broke [ __ ] you gonna be the 11th one mm-hmm you around people that have high standards for they say our high integrity gun high standards for they friends for they people you know that's gonna rub off and you're gonna have that type of energy around you so if you wit somebody and they somebody has hot energy or a powerful person you know that's motivation for you to stay on top of L gun mm-hmm cuz you know somebody probably will call you out it's gonna be lopsided you know me and so you know I know my girl work my grow bring home a check you know I mean so it's like what I look like falling off you know me not that I would feel like a fool to fall off if I didn't but it's just like you got a little bit more of a daily yeah thanks you steel sharpens steel 100% I said that's the simple way to say it yeah thank you nip thank you for talking to me thank you you already know they didn't cry too much you did good don't trip

Channel: LETTY

Views: 740,867

Rating: 4.9457092 out of 5

Keywords: letty peniche, lettysetgo, lettysetgoradio, letty martinez, nipsey hussle, victory lap, ownership, independent, 22 immutable laws of marketing, the way of the superior man, racks in the middle, interview, crenshaw, dr sebi, documentary, lauren london, relationship advice, rap debate, hip hop, all around, best rapper

Id: 50i_dqQfqTY

Length: 23min 23sec (1403 seconds)

Published: Tue Mar 12 2019