Maximize Conversions or Maximize Clicks?

welcome to Google ads quick it's I'm Todd Nevins and I'm the founder of Click placement we were a Google ads agency partner today I'm going to help you decide between a maximized clicks bid strategy and a maximize conversions bid strategy a maximized clickspid strategy is basically telling Google based on the parameters of our campaign and the keywords that we're bidding on send us as much traffic as you can maximize conversions is utilizing your conversion data and the system takes that conversion data into account and goes after more people that look like previous people that converted on your website but typically we've got a stair step from a Max clicks into a Max conversions if you're launching a brand new campaign you should start with Max clicks if your campaigns have been paused for 30 days or longer you should start again with maximize clicks you run your maximize clicks bid strategy for 30 days and you have to have between 15 to 30 30 conversions tracked typical conversions that are tracked are calls from website and also calls from ads through the call extension and then also of course a contact us or an on-page submission how you change your bid strategy is you go to your campaign then settings and then over here in bidding I've got this one set to Max clicks let's say I wanted to change this to maximize conversions you click you click the clicks then conversions and actually you can click this not recommended and it shows you it's going to maximize conversions you simply click save and now your campaign has been switched for maximized clicks to maximize conversions and you run an automated bid strategy now Google is helping you find more people that are going to convert on your website thank you for watching Google ads quick hits leave me a comment if this helped you

Channel: CLICKPlacement

Views: 672

Keywords: Google Ads, Google, PPC, SEM, PPC Marketing, Marketing, Digital Marketing, Paid Search, Paid Search Marketing, Search Marketing, Bing Ads, Google Analytics, Google Data Studio, Video Content, Google Marketing

Id: aqENtupiht8

Length: 1min 53sec (113 seconds)

Published: Wed Nov 02 2022