Target CPA at the Ad Group Level

welcome to Google ads quick hits I'm Todd Nevins I'm the founder of Click placement and we're a Google ads agency partner if you are running a maximized conversions bid strategy with a Target CPA dollar amount on top of that there is a new feature that is super cool you can now change the target CPA dollar amount at the ad group level and I'm going to show you exactly how and why to do that right now this particular campaign targets um neck lifts for a cosmetic surgeon and you see here that I've got a Target CPA dollar amount set at the campaign level at 170 telling the system we're willing to spend 170 dollars per conversion but there are two ad groups in here that are outperforming and both of them pertain to people that are using this is the title of the ad group but when surgery is in the search query and I know based on the title of these ad groups that all the keywords in these two ad groups right here necklift surgery double chin surgery have surgery in the keyword so you can change you can update your columns right here and make sure that your target CPA column is populated and you can simply change let's say we're willing to spend two hundred dollars for somebody that uses the word surgery in their search query you can put 200 here save it and now we're telling the system we're willing to spend two hundred dollars in the double chin surgery and neck lift surgery ad groups this really helps you fine tune and tell the system hey Google we're willing to spend more but only in these two particular ad groups not the entire campaign it helps Drive higher conversions at a higher value conversions at a higher dollar amount because you know that they're worth more thank you for watching Google ads quickits I hope this helped you leave me a comment if so

Channel: CLICKPlacement

Views: 32

Keywords: Google Ads, Google, PPC, SEM, PPC Marketing, Marketing, Digital Marketing, Paid Search, Paid Search Marketing, Search Marketing, Bing Ads, Google Analytics, Google Data Studio, Video Content, Google Marketing

Id: Y4S5D5lvLEU

Length: 1min 49sec (109 seconds)

Published: Wed Apr 26 2023