Making a Summer Drink Commercial! | Behind the Scenes

[Music] hello everyone and welcome back to the channel today we're going to be taking a behind-the-scenes look at how i made this product commercial i was not hired to make this ad nor am i being paid for the ad this is something i just made for fun and for demonstration purposes now the reason i picked this product in particular was just because i had never seen a drink with cayenne pepper as part of the flavoring and i thought it could be interesting for a video throughout this whole sequence there are a number of techniques as well as new gear that i've never tried before but let's start with some of the more simple shots and then we'll go from there so we start off the sequence with a couple of basic shots we have our can rotating around as we reveal the label we have a change in lighting to do this i had the can on a motorized turntable and as the label comes around i would just rotate the key light with my hands worth noting to give the can a cold refreshing look i sprayed it with water to create some artificial condensation for those of you wondering we're at aputure f7.1 now normally for product stuff with most lenses you won't need an f-stop of 7.1 but this is a 90 millimeter macro what this means is that if we had a shallow depth of field we're getting like one droplet of water on the can in focus while all of the text and the label would be out of focus which of course isn't what we want which is why we're using an f-stop of 7.1 i repeated the exact same thing once more but this time closer up to the can and there we have our two shots both shots were taken at 60 frames per second and after some color grading as well as adding a zoom in this is what we get so that close-up shot actually gets used a second time in the middle of the sequence i have it doubled up here rotating around a ring of fire and this is to symbolize the heat of the cayenne pepper which is of course one of the ingredients in the drink let me know in the comments down below if you'd like to see a more in-depth follow-up tutorial of how to create this kind of shot now moving along we have a surprisingly controversial shot among my friends and that is the reverse foam overflow shot i was getting very mixed opinions about this one when i would send it to my friends for feedback but you know what i thought it looked kind of cool so i kept it in this one was quite simple all i did was give the can a good shake i placed it down on the table cracked it open and let the foam overflow and go all over the place in post i simply reversed the shot added a zoom out animation to the beat of the music and this is what we get for the final shot of the sequence i used the same compositing technique from the vodka soda commercial i made a while back we have three cans shot separately in front of a blue screen and then i mask them into one shot you can actually learn the basics of this kind of technique from a recent tutorial on my channel called making a boring shot way better next up we've got the flat lay shot of the can lying on a bed of lemon slices this one is almost as straightforward as it looks i sliced up a bunch of lemons threw in a couple peppers in there with our can and went to work handheld trying to get an interesting fly-over kind of move with the 90mm macro lens and i'm also adding in this light here on a nice warm hue to give it a little extra kick to make it look almost like a sunset now there's two things in editing that really make this shot work the first is obviously stabilization without it being smooth with a 90mm is insanely difficult but in addition to that i also added a little tilt move by adding some keyframes on the y position at the start and end of the clip and now it is time for the fish tank we've got our lemons we've got our peppers we've got our can we just gotta drop it all in the tank at once and hope for the best right well actually yeah kinda first and foremost we're gonna cut out a piece of our backdrop and secure it flat to the back panel of the fish tank this will ensure that the background color is nicely lit and gives us a closer match to the other shots we already got now what's different about this setup from past setups is that when we were shooting on a black backdrop you actually want distance between the tank in the background that way you can keep light off of it but because this is a bright color we want it well lit and we want to avoid shadows and reflections next i'm just going to make sure that the camera is set to 120 frames per second so i can slow the footage down full speed this movement would be way too fast and it might look sped up but it's actually not the can is just very heavy this is why we want a high frame rate so that we can slow it down in post oh yeah and thanks to dennis for helping out give them a follow in post i added a zoom in as usual but also a subtle y-position keyframe to follow the can down as it sinks through the water now the following shot was actually a last minute idea as dennis slowly lowers the can into the fish tank i would film from a lower angle pointed upward to capture the reflection of the can in the water's surface in post i just flipped the shot and added a zoom in to get this i would also like to point out that my favorite part of this shot is the cool lighting reflections we get from the waters movement and this was totally accidental now there are four more shots remaining in the sequence but they are different from all the other shots before i tell you what is different about these shots i want you to watch them one more time and see if you could figure it out now if you guessed that these four shots were taken on my new high speed camera you would be correct now you might be thinking daniel what on earth is that monstrosity you call a camera and long story short it's a high-speed camera used for capturing slow motion and let me tell you it is not as easy as using any ordinary dslr or mirrorless camera i'm currently working on a video coming very soon all about this camera and how it works so if you'd like to see that make sure you're subscribed and turn on notifications so you don't miss it for our top down splash shot dennis built a custom shallow version of a quote-unquote fish tank or tray using acrylic from the hardware store he designed it specifically so that when it is fully filled the water would just be covering the label of a can that way when you're filming or photographing products you can control how deep in the water they're sitting with more flexibility for different camera angles my good friends dennis and aaron took the piece of blue paper from her backdrop and placed it underneath the tray and then we proceeded to fill it up with that good h2o one of the reasons we're filming outside is because the sun provided plenty of light for the slo-mo camera but more than anything it was basically the first day of the year where the weather was actually tolerable so i thought we would make the most of it ah canada anyway it was a super bright day and the shadows were very harsh so aaron held up my scrim gym with a full stop sheet of diffusion to soften up the light it might look like we're shooting into the dark now but you can see from our footage that it is still plenty bright here's what a test shot looked like without any diffusion and you can see those super harsh shadows in post i did some color grading cropped and repositioned the shot to be more centered and this is what we get this might be my favorite shot of the sequence but i kind of changed my mind every five minutes so i don't know now onto the pouring shot this is my first time ever trying the slow-mo camera handheld and it worked out surprisingly well however i do understand why a lot of production companies use robots because it is extremely difficult to nail focus [Music] handheld next up we have the shot where we toss some lemons and peppers into the air although it looks simple enough this was surprisingly the most difficult shot to get in the whole sequence it was extremely challenging to nail the focus distance when throwing everything up in the air and getting the lighting just right to avoid harsh shadows and degraded quality was also a toughy and finally the last remaining shot and i think this one might actually be my favorite is the cheers shot of the two cans colliding into each other camera on the tripod one can in each hand and i just started going to town hitting the cans into each other until something looked good [Music] [Music] but that is it for this one thank you so much for watching subscribe if you liked the video follow me on instagram daniel.shiffer and i will see you guys in the next one

Channel: Daniel Schiffer

Views: 643,723

Keywords: Daniel Schiffer commercial, Daniel Schiffer behind the scenes, epic b roll, how to film a product video, product video behind the scenes

Id: ftZiFKtFKd0

Length: 8min 20sec (500 seconds)

Published: Tue Apr 13 2021