Jordan Belfort - SELL ME THIS PEN

what is one of the most important skills every aspiring entrepreneur should acquire early in their career in my opinion it's selling there are so many different approaches on the market and what's the right approach when somebody wants to sell something to anybody is it praising the product is it praising the price is it just endlessly talking until the potential customer is so annoyed that he buys in the next video i have seen the best and the quickest explanations to what the right approach to selling is and it's very famous and in famous john belfort the wolf of wall street um hello mrs belford thank you so much for being here i have one question and i'm a huge fan of your film so this just comes quite naturally can you please sell me this pen you know no one's ever asked me that before it's the first time um so let me let me tell you what that whole exercise really stands for right so the whole sell me this pen narrative is really it's a test that you give to a salesman to see if they really understand what selling is all about if you ask someone who's not a professional salesman who doesn't have the right instincts they'll start actually trying to sell you a pen this pen is great this pen writes upside down it's the best value for its money this people left forever here buy this pen here's the thing the only one rational thing you could do when someone says sell me this pen and that is to start asking them questions so tell me how long you've been in the market for a pen what time pens have used in the past is it business or personal typically you buy them whatever money you spend on one do you buy expensive i you the the key to selling is to find out step one what are your clients needs values what pay are they looking for what what do they need and you're looking to fill that need at the most basic level right well when you just go out and try to sell something what you're saying is i don't give a about you i'm just gonna ram this down your throat right i wanna know what you need i wanna know what you've done in the past so you ask questions if i ask them hey so how long have you been in the market for a pet and they say oh i'm not looking for a pen great have a nice day i don't sell people to things that you aren't looking for i wouldn't try to sell you a pen if you're not looking to buy a pen so that's and if someone said to me wow this person really knows how to sell because the biggest mistake that rookie sales will make is they try to sell to everybody versus weeding out people who are not interested and only selling to those who are so i ask questions but not any question i ask pointed questions to identify what type of pens you've used in the past how much money you have now the pen is like a euphemism for any product right by doing that i can get a good sense of what you're about and then when i'm done asking my questions and i know what i need to know i'll say well based on what you said to me this pen is appropriate if you let me tell you why and now i'm actually matching my pen to what you need and i tell my presentation to fill that name and it's much more elegant make sense yes thank you

Channel: Christian Soschner

Views: 96,030

Keywords: Jordan Belfort, Selling, Christian Soschner, Oxford Union

Id: DOantQbYNg8

Length: 3min 38sec (218 seconds)

Published: Sat Jun 05 2021