Headphone cases. USB drives. Socks. Wallets. Lip balms. Pajamas, underwear. Your underwear can be as sweet as a
bottle of Coca-Cola. [Music] "THE ENORMOUS COCA-COLA STORE
LUISITO COMUNICA Friends, how are you all doing? We find ourselves in Las Vegas,
the world capital of fun. Known for its casinos, impressive hotels. Massive shopping centers,
all kinds of nightlife clubs. And huge branded theme stores. Among the most well-known are Hershey's, M&M's, and, of course, Coca-Cola. The best-selling beverage of all time worldwide. So today, we're going to venture into the Coca-Cola themed store on Las Vegas Street. To examine just how extravagant, massive, and diverse the consumption can be. We can really delve deep into the world's best-selling beverage brand. It's bound to be cool and fun, for sure. Let's do it. Now, let's set the stage for our analysis
from here. I mean, just think about it; to enter a
Coca-Cola store. Essentially to buy an advertisement. And further promote the already
largest brand in the world. There are lines, okay? There is a line. I mean, not too long, right?
So, what are they like? I'll give it about 8 to 10 minutes to get
into the Coca-Cola store. Right next door, in fact,
there's the M&M's store. Which also has a line, you know?
I mean, it's quite impressive. The Coca-Cola store has,
I believe, two or three floors. Yes, look, it's enormous, it's massive. Just look at how massive this
tremendous Coca-Cola bottle is. There's even an elevator and everything. Oh, of course, while you wait, you can
buy a sugar or a Coca-Cola. I mean, I'm really amazed by how big and famous a brand can become. That you can open a store where you don't necessarily sell your product. I mean, you're not selling sodas;
you're selling your logo. Right now, we're going to take a closer look. We're inside now. Let's see, there's no way to make it clearer. I mean, it's a huge, massive Coca-Cola store. As the name suggests, as you might guess. Where you can find everything,
everything Coca-Cola. Here's the tour, okay?
Let's look at the detailed tour. Ready, Arisita?
- Yes. Well, in the Coca-Cola store, you can
find, of course, Coca-Cola. But not just any Coca-Cola bottle. They have all sorts of limited-edition ones. Crazy designs. For example, look at
these basketball-themed ones. Artistic ones. Coca-Cola for birthdays. Coca-Cola from Las Vegas. With the iconic Coca-Cola bear. Vintage designs. Metal bottles. Oh, and for every month, look. January, February, March, April.
One for each month. What's interesting is that they do have
Coca-Cola inside. I mean, you could actually drink these. We'll ask right now, like, is it Coca-Cola
or just colored liquid? And they told us, no, brother.
You can enjoy this delicious Coca-Cola. Similarly, we have glasses,
thermoses, cups. Everything Coca-Cola themed. How many times am I going to say Coca-Cola in this video? That's a good question. Does anyone want to count how many
times I say Coca-Cola in this video? Take a shot every time Luisito says
Coca-Cola. A Coca-Cola shot every time Luisito
says Coca-Cola. And, of course, there are also products
from its sister brands, right? From the brands that are part of it,
for example. Phone cases, Sprite, Fanta, towels. I'm going to speed up a bit, okay? Because this thing is endless, it'll take me years. Headphone cases. USB drives. Socks. Wallets. Lip balms, in all kinds of flavors. This one is delicious, look, it's Root Beer,
it's Fanta, it's all the flavors. Salt and pepper shakers, look at this. For everyone's home, folks, it's good to season your food with a bit of Coca-Cola. Coca-Cola umbrellas, maybe we'll buy
one because it's a bit rainy today. Backpacks. And clothing. All kinds of clothing,
check it out, right? Sweaters, hats, t-shirts. The hoodie even has collaborations, look, collaborations with Fila, ex Coca-Cola. In fact, all these sections are like Fila collaboration sections, look. Wow! Oh, this sweater is cool! This one too, look, huh? From London, and Coca-Cola is written
in different languages. Let's take a quick look here. Hoodies, t-shirts, caps, wow! This one is awesome! Pajamas, underwear… Your underwear can be as sweet as a
bottle of Coca-Cola. Honestly, I'm going to grab some
pajamas; they look... they look comfortable, Coca-Cola themed. No, in actual clothing, it's very extensive. I mean, I won't even go into detail because the variety of products is extensive. I mean, it's immense. Let's have a look, oh, this is cool,
watches, even watches. Wow. And the real analysis here is how a
brand becomes so popular. So big, so well-known that people want
to keep advertising it. I mean, this could very well be
something they give it to you. Because it's advertising for the brand,
but no, they sell it to you.. And it's not cheap to buy this stuff here;
this thing costs 25 dollars. Each pair of pajamas we're getting
costs about 13 dollars. Yeah, it's not something affordable. To keep advertising the world's most
popular brand. And if you don't have something to
carry your Coca-Cola. Look, there are all types of bags. Of course, Coca-Cola ones. Oh, Damn, look at this whole section of
nothing but bags, wow. The worst part is that they are really nice,
I mean, right? It's like, they are quality products, they
are really nice. Look at this wallet. Look at this smaller wallet. The little backpack. They are nice, I mean, they are well-designed and they feel like quality. Checkers, what are these called?
Chinese Checkers? No. Well, Checkers, let's call them Checkers as if they were little Coca-Cola corks. And Coca-Cola Monopoly? Is it called Coca-Cola-opoly?
Of course it is. What are these? They are piggy banks.
Oh, yes, look. Coca-Cola piggy banks. Coca-Cola can even witness your savings. Yes. Oh, look. Do you want to save a
little or do you want to save a lot? Coca-Cola has your back. Power banks, I mean, portable
batteries like Coca-Cola bears. A cube to charge your phone. Mobile cables. Look, look, look. Coca-Cola bottle cap. What's this? A wireless charging pad. Oh, got it. To charge it wirelessly with
these wireless ones. Many types of power banks, right? Like a Coca-Cola bottle, a Coca-Cola can,
Diet Coke, even Coca-Cola Zero. Oh, look. There's even Coca-Cola
makeup, look. Coca-Cherry lipsticks. That's cool too, look. In the shape of a little cup with its straw and everything. A lot of variety, huh? I mean, wide,
wide variety. Coca-Cola product towels. Glasses. Plush toys. Oh, this is a great gift, look.
The teddy bear plush. Or even the happy Coca-Cola bottle cap. Ready for back to school, little friend,
little friend. Online classes are almost done. Boom! Get your notebook, your pens, your pencils, your erasers, all themed with Coca-Cola. Fridge magnets that also work as
bottle openers for your Coca-Cola. Oh, how about using them to make ice
or even chocolate. in the shape of the Coca-Cola bear?
Or little bottles. Glasses. Plates; you can eat while looking at
Coca-Cola-themed items. We're heading to the second floor. Let's see how massive it is, okay? This is practically a shopping mall. A pure... pure Coca-Cola one.
Did you think it wasn't possible? It is, okay? The United States.
The possibilities are certainly endless. American footballs. Frisbees. Soccerballs. Baseballs too. You can hit a few balls while looking at
the Coca-Cola logo. Oh, golf. Oh, that's really cool.
Check it out, golf stuff. Oh, and it even includes tees and everything. That one's really nice. Oh, look! And I didn't even know this existed. Look, a Coca-Cola pop top. I had no idea this existed, look. It's the Coca-Cola bottle cap with a
bottle opener in hand. The classic truck toy. Oh, look, and several Coca-Cola trucks, okay? I imagine they're like Coca-Cola delivery trucks through the years, right? Through... through the decades possibly. Art pieces made from Coca-Cola cans. How about this penguin?
The dinosaur, the Tyrannosaurus Rex. I'm not sure what that is in the back,
a giraffe maybe? wow, this are really nice.
All made with Coca-Cola cans. Oh, and these are all kitchen items. To have your entire kitchen themed with Coca-Cola. Wow! These plates are really nice. And look. They show the timeline of how the Coca-Cola bottle has evolved from its beginnings. From around the 1900s to...
Bam! The current bottle. Cups. The thermoses. Dish towels, kitchen towels. Openers. The salt shakers. No, no, these folks tried to do it all. The logistics to create all these products, just imagining it gives me a headache. The shot glasses, oh, what a beauty. I don't know why more brands don't do this,
I mean... Brands that are already popular enough and haven't fully embraced their logo. Their identity to sell all kinds of products.
I don't know why they haven't done it If one of my brands ever becomes very,
very, very popular. You can bet I'm going to open a store like this, okay? You can count on it... I love the concept,
I'm fascinated. Napkin rings. Straw carriers. A slushie machine. More balls, signs, towels, more plates, okay? Yes, for popcorn,all sorts of pop art designs. Oh, there's even a mini section just for Christmas stuff, look. As of the date I'm recording this,
it's May, okay? May 2021. And all of this is Christmas-themed. So you can go, look, and plan your tree, right? Like the snowman,
Santa Claus with a Coca-Cola. Oh, fun fact. Did you know there are theories
that say Santa Claus. As we know him, dressed in red and white, is actually a creation of Coca-Cola? I mean, that Coca-Cola invented Santa Claus, and it was a marketing and advertising tool. And well, they did it very well because Santa Claus dressed in red and white. Is something we all see internationally. Is it true? I don't know, but I like the theory. And it's a fact that Coca-Cola always uses Santa Claus in this way,
with this presentation. And when Pepsi uses Santa Claus,
they dress him in blue. So, look, I don't know, it's suspicious. But yes, look, I tell you, there are all kinds of things for your Christmas tree. Ornaments.
Oh, look, can-shaped ornaments! Oh, these are really cool, huh! I'm tempted to take some. little ornaments with Santa Claus on a Coca-Cola truck delivering gifts to children. The Coca-Cola trailer. The Coca-Cola vending machine ornament. Is this for photos? Yes, of all types, all qualities,
this mini-section. solely for Christmas stuff. [Music] And if that weren't enough, it's not just a store for the products I've already shown you. But there are also Coca-Cola tastings, okay? They sell tastings of all kinds of
Coca-Cola flavors. Because there have been many
variations throughout history. And also how Coca-Cola products
are in the world. I mean, in different parts of the world. So, we're going to try some unusual ones, right? We'll let "Fat Luisillo" take over this
video for a bit. We're going to taste some strange flavors. Because yes, it's one of the activities they offer, and I find it curious, I find it interesting. Look at how many varieties of Coca-Cola presentations and products. This is the Coca-Cola taste from
around the world, okay? And this is the tasting of Coca-Cola floats. Floats it's something Americans love,
super obese. Where they basically put ice cream
inside a soda. It's morbid, it's delicious, let's try it. The tasting includes 16 countries, okay? From Tanzania to China. 've already tried several of these,
and yes, they're quite tasty. Okay, let's go through this quickly so it doesn't take too long. Number one, Tony Tangawisi,
ginger flavor from Tanzania. I already knew this one, it's awesome. Pear Soda, from Germany. It´s kind of weird. They are supposed to be the most
popular flavors in each country. I means, it´s weird. Lets see, Blackberry Mazoe from Malawi. Wow Malawi, I've never gone there. Delicious, very delicious. Vegitabeta. This is a drink from Japan.
I have never seen it in Japan I don't know how true it is,
it's a popular drink. It tastes like a flat Fanta. Hey look, they say the most popular flavor in Mexico is from the Valle de Jamaica. How about that, huh? I didn't know that Coca-Cola had already bought Del Valle, wow Coca-Cola buys everything. Delicious. Fanta-Kolita from Costa Rica, okay? People from Costa Rica, my friends, if that's the most popular in your country, Fanta-Kolita Oh, that's awesome, huh! I really can't
wait to go to Costa Rica. Strawberry Kist from Panama. I've actually seen this one in Panama. Confirm my Panamanian buddies, that
it is indeed popular there. It's delicious. And, oh, this one is super cool. This is India's Thumbs Up. I can confirm this, in India, people don't
drink Coca-Cola, they drink Thumbs Up. In fact, when I saw it there, I thought it was a brilliant strategy by Coca-Cola. Because if you look at the Thumbs Up
logo, it has Pepsi's colors. So it was like Coca-Cola's way of saying, "We're already Coca, we're super cool. And on the sly, we have Pepsi's colors, boom. And. People say they like Thumbs Up more because it's not as fizzy. I can confirm, it's tasty. Oh, this one really piques my curiosity, okay. Ever since they announced it, I said,
"This is going to be my highlight." Cucumber Sprite, apparently it's
popular in Russia. I've never tried this. Russian folks, my brothers, please confirm. Yes, it's popular in Russia.
Is this Cucumber Sprite? Let's see. Oh, wow, it's surprisingly delicious. Uh, my Russians, applause for you. Inca Kola from Peru, absolutely! My Peruvians, my caucas, I love this stuff. I love Inca Kola.
I don't know why it's not international. Really, it's a flavor. Maybe it's the color. I mean, the color isn't very appealing, right? It looks like, I don't know, a laboratory experiment, like melted jelly. The color, mind you, the color. I mean,
the taste is very delicious. Why hasn't it become worldwide?
I don't know. And finally, Smart Sour Plum from China. Let's see, plum-flavored. It says it's
sour plum, right? Eh, sour. How do you say sour? Yes, no, sour, right? Tart. Eh, tart plum. I don't know, it doesn't
appeal to me, but let's see. So-so. I wouldn't drink it for pleasure, but it's what's available. Look, all cool. And well, there are the ice cream ones. Which, let's see, it's the same, friends. They are the same drinks, they just put
a scoop of ice cream on them. Why? Well, because they are Americans, and these folks don't mind, okay? I like them too, right? I'm not judging. They're very delicious, very indulgent.
Soda with ice cream. How delicious! No, this is really tasty. It's flavorful, it's delicious. Flavors from around the world, how do you like that? From Coca-Cola. Wow! Coca-Cola is such a massive empire! It's impressive, it's ridiculous how Coca-Cola sees something and says. "That's competition! That's popular in another country!." "I'll buy it! I want it!" It's something you'll see, it blows my mind. People from those countries. Please confirm if these drinks are
indeed very popular in your regions. This Coca-Cola store thing is cool, the beverage experience. I liked it, you get educated. You don't just come to spend your money,
to fill up on sugar. But also to learn about cultures
from around the world. And of course, we ended up captivated
and bought a few things. Absolutely! Great store, a great way to keep
advertising your brand. A great way to keep positioning it. A brilliant concept! Tell me, friends, were you familiar with this concept of stores? What do you think? I hope you liked it. As always, see you in a few days with a
new video. Goodbye Pimpollo that pays large
sums of money. To keep positioning a brand that is already the most positioned in the whole world.
