Cereal has been a staple of breakfast
and midnight snacks for the past hundred years, and over that time, each
brand has locked in their packaging. There's been plenty of redesigns as trends
come and go, but now we've run into a wall of every cereal box
looking practically the same. Big, colorful mascot
next to a bowl of the cereal in question, splashing around in milk
as it's “enlarged to show detail.” Obviously there are exceptions,
but you know what I mean. When every cereal box tries
to pop out in the same way, they all just kind of mesh together in your mind
and the cereal aisle just looks bland. It's very clear that we need to refresh
these brands to have their own style. So you know I'm back to Fix the World
where I fix the entire planet one box at a time. Last time I asked you guys for some cereal
box ideas and boy, were there a lot of them. Let's do it. All righty. Before we get into the first one,
I want to start by clarifying our rules. Number one, these cereal boxes
have to stay in the cereal box shape. While different shapes of cardboard
could be interesting. It's not very practical or realistic, so
we got to keep it on that rectangle shape. Number two,
we got to make these more unique. Number three
we want to keep it believable. It'd be nice to have designs
that these brands would actually use...But this rule kind of gets overruled
by rule number four. Have fun. Some of my favorite designs in the past
episodes have been some of the weirdest ones,
so let's just go with the flow. Let's start with Froot Loops. These are obviously one of the all time
classic cereals. They've gone through
plenty of box designs, but looks like this is the most recent
that they're selling in stores now. Honestly, not too bad. It's nice and bold. It's showing off the mascot
pretty good and the cereal. But there's one thing it's totally lacking
a representation of the actual flavors that are in the cereal. It says natural fruit flavors. But what are the fruit? Like really what is it? Red. Orange. Yellow. Green. Blue. Purple. Yeah, that's very descriptive. Blue. My favorite flavor. It seems like no matter what the color is,
they're all having these same flavors of orange, lemon, lime, apple, cherry,
raspberry, blueberry. So let's get some photos of all of those. Now, when I was thinking
about this whole idea, I didn't totally know what to do for Froot
Loops. I ended up bouncing
through a bunch of different ideas. You know, like having Toucan
Sam on the beach with all the fruit, or just having like a huge field of Froot
Loops that Toucan Sam is sitting in, like Mr. Beast
filled up his backyard with it. I was also considering
some sort of DJ theme. If you didn't know, one of the biggest music
making programs is called Fruity Loops. So I thought it would be kind of fun
to have Toucan Sam just like raving it up, making a turntable
out of the cereal, you know? But I got an idea that takes itself
a little more seriously. Make these are a little smaller, and let's
get all of these fruits the same size. I realized it's Kind of bothering me
that this has the leaf on it, though. We'll get this guy instead. And will line them all up. Now, what is the
main feature of Froot Loops? They’re loops. So we're just going to take a hole
straight out of each one of these. There we go. And let's get some actual Froot
Loops in there. Cut each one out. You know, when I was starting
to research for this video, I came across something really sad. It was an eBay
listing for a gray fruit loop, which obviously isn't supposed to be one of the main colors,
so they were deeming it as rare. But my problem with it is that it
cost $400 for a single Froot Loop. I don't care
what shape it is or what color it is. One Froot Loop is not worth $400. Not even mint condition. It's
totally used. They're actively holding it in their hand
in the photo. It's craziness. Anyway,
we're just making another row of these. I'm going to leave all that there for now. Real quick.
I want to just get. The text in here. I do like that font a lot, but I want to
just get something even more round. Ooh, I kind of like. This, actually. It's nice and joyous. I'm actually going to make some rows
that are mixes of the loops and the fruit real quick. But you know what? That wasn't
even the worst of it. When I clicked on the listing,
someone had it in their cart. In the moment, someone is trying to buy a grapefruit loop for $400. What have we g- What have we come to? To deserve that price tag
They gotta ship it in the highest quality bulletproof briefcase or something,
along with $300, like. Come on. I've seen other listings
like this before. Like weirdly shaped chicken nuggets or Cheetos, but, like,
come on, what are you going to do with it? What? I just don't get it. There's something
I'm missing out on, clearly. And I'm a little lazy, so I'm going to
copy paste the rows I already did. Okay, now we got a bunch of fruits,
but we're going to replace these top ones with our logo here. That's not too bad. But we want the logo
to stand out a little more. I'm thinking for all the other fruit and all the other loops,
we mess with the colors. A little bit. Let's see. Black and white Looks kinda cool,
but that's a little too bland. Woah that's crazy. Or maybe we just turn down the opacity. That doesn't look bad. The Kelloggs
could just replace these three. Then I feel like it's kind of sad
not having Toucan San in there. Toucan SAM. And while
I do like the look of a lot of these, I don't know if any of them really fit
with our design here. So let's get the pen tool out. I kind of want to follow the roundness
in the grid of this design. We'll get the legs like kind of in
between the lines. That'd be cool. And then. Okay. I think we're going to do old Toucan Sam. My bird
drawing skills have failed me yet again. I do not know how to draw a bird. Ooh, I kind of like this guy. We're
just going to put him right in the middle and try to make him take up the exact
right amount of space. And we're going to move different parts
of him around, especially those legs. I had my doubts,
and I'm sure you did as well. But hypothetically. This really will work. Maybe he's, like poking out of the side. I think that's kind of cute. Something kind of like this. We’ll make his legs a little longer. Let me get rid of these adjacent fruits. Okay. This is a good start. I'm spending a little
too much time on this. So with the power of future me
doing the work. Here's the final result. Ooh, yeah. I think that turned out pretty cool. Next. Ooh.
Okay. I'm really excited about this one. So this is one of the best ideas
I've ever seen. We're going to take a mini wheats box
and make it a mini wheat. I cannot believe they haven't done this. Taking a look at the current Mini
Wheats box. Oh, that is so bad. I respect the decision to try
for a mascot, but boy, does that not work. I need a really high def photo of a mini
wheat. That's probably as close.
As we're going to get. Now let's carefully select just this one. Now I've wondered before
why they're called mini wheats when they're like
the biggest breakfast cereal. And I was at the store the other day
and turns out they got really big wheats. Maybe I'll have to go get some later
because they looked crazy. Okay. What? Yup. That- That's it. I just don't really get what you... d-d-... Why? But yeah, anyway
I think downsizing was probably the move. I think that was the right choice,
along with giving it some sort of flavor. Honestly,
we can just keep the logo in the center. It's kind of tough
because that picture-ah, I just- that picture is just really bad. Come on. Maybe this site has some nicer photos. It's actually astounding
how this guy was passed. Like, how did. They let him be released into the world? Dude, I just want a good photo. Not this, not this. Okay, listen, I know the execution
isn't quite there, but all I'm saying is, if this was done really well,
that would be a banger package. Like that is perfect advertising to
just see a giant mini wheat, a big wheat? I don't know if I'll be able to find a better photo,
but here's the final version. Kellogg's. You have full power
to do something like this and do it well. Go do it. Next on the list is Captain Crunch. He was a wonderful 2D mascot, but they had
to make him 3D like everything else. It's whatever.
I'm. I'm not. Mad. It's fine. But a couple of you guys suggested having him be a captain of a ship
with, like, a milk ocean. Sort of thing. Good idea. Let's do it. This is where I'm going to kind of start to stretch our one Rule
of being realistic. Realistic, as in, they're going to use it
because I'm going to make the box Really realistic, which they wouldn't do because
that's too realistic to be realistic. Does that make sense? Oh, that is perfect. We don't want that blue in there, but
we will make the background blue, I think. Pirate ship. I have a very specific vision in mind. Hopefully I can match it. You might know that Cap'n Crunch is actually Quaker Oats brand
instead of Kellogg's or General Mills. Those are the two main competitors. I guess post is in there as well. Or maybe it's Pepsi, what? Oh yeah, it is Quaker,
which is owned by Pepsi. That makes me feel
a little weirder about it all. But you do. You, captain, moves in
like the hairbrush tool. To get all these strings in here. I don't know if it's working
super well, though. Okay, you know what? This will be okay. Ship in the Milk. We're going to flip this around
or smaller. Then we need an old captain
who like this guy. Yeah. Remove the background. We got to give him
the icon of Captain Hat. Then I'm going to actually tweak it
so that it. Has the C on there. And it's blue to something like that. We're also going to dark in this spot
where it's got the natural shadow,
you know, extend it kind of like this. And we got a warp in a little. What we're doing
is we're going to fade Him in the. Distance. I kind of. wanted the background
to be more of a uh, a rustic feel. You know, I need some nice texture,
like map texture. This is going to be awesome. Captain needs to be Blended
in a different way. Gotta make these blend in
kind of the same as well. Then that way you can't pay attention
too much to the details of the ship. We can get away with it
being a little sloppy. We got to move everything down.
So we have a room for the title.
The title. It's not a movie. Maybe it should be a movie, Capn Crunch. I'd watch it. Let's get some nice, like piratey text. Maybe we keep the blue
from the original packaging. I realized I don't even have the cereal
in this at all. You know, maybe. Maybe that's a good change of pace,
though. Having the cereal on the box. Overrated. You should be able to look at this
and know what you're getting into. I'll mess with it a little more later, but
if you ask me, that's pretty dang solid. Next we're going to do another classic. It feels like these are all classics. But anyway, Frosted Flakes. As many of you have pointed out,
the word frosted implies something icy or snowy or cold-frost. So let's make the whole box
a little more winter themed. So I'm thinking we just have the Frosted
Flakes falling from the sky like snow. I wanted like a top down view of Tony. Like this kind of where he's got his mouth
open, trying to, like, catch the flakes, like, aah. But doesn't seem like there's
really any of him in that pose. So I got to improvise a little. I kind of like the design
of the old version of Tony Tiger. Maybe we'll just winterize him, you know. Get him on a nice
background. Shrink that down a little. *SORRY FOR THE AUDIO CUTOUT* You know, maybe this one won't look. Quite as nice as some of the others, but. Rule four. Have fun. That's what we're doing now. We're having Fun. Doesn't matter. Doesn't matter. Tony,
of course, was one of the main competitors in the cereal Mascot battle video. Go watch that. That fits pretty good. Yeah. Let's just get the logo in there
and. Yeah. There you go. Nothing too special. Nothing too bad. But you know what. This does mean. It's time for some BONUS CEREAL. This comment gave me a really fun idea. What if we made a cereal that's Cheetos. Cheetos, are just long cereal,
if you think about it. I know there's not really cheese
flavored cereal, but why can't there be? I think this could totally work
as long as you marketed really well. Maybe a limited edition or something,
I don't know. I know I was totally against
having the bowl in the box, but I think it can be justified
because I have a really solid idea. Again, we'll get the milk similar
to the Captain Crunch box. But this is going to have a fun twist. Let's make this milk a little bigger
and warp it just a little bit. Now, there's one thing that Chester is definitely really good at
and that is skateboarding. He's been skateboarding on the main
package for years and years now, and while we don't get to see him
in action very often, I do not doubt. His abilities as a skater. So let's get a picture of him skating. And I specifically need him
facing forward. Yes. Here we go. You know, out of all of the food
mascots, Chester's kind of got some swag. Like, he seems like he'd be a real. One, but also, like, totally unhinged. So I'm just going to have him
riding in the milk as if his now
surfboard is parting the milk. I think this is so stylin. And let's just get
a bunch of Cheetos in here. They look like. Carrots, dude. I'm realizing
these are almost all Kellogg's. That's okay.
Maybe we'll do a sequel down the line. Let me know if you want that. Maybe he'll be grabbing one
just for the fun of it. I don't know the best way
to blend them in with the milk. Drop this in here. New text that says cereal. We'll give this some more warping as well. Maybe just a nice bulge. Kinda want that cereal
To blend with the background or something. I don't know if that's smart,
but it's prompting me that way. Give that bowl a nice shadow. You know, that doesn't look too bad. As a packaging, I don't know
if this would Taste very good. I would pick that up personally. I don't know if I'd like it,
but it's just one of those novelty snacks that, like, you just got to try it. I think Captain Crunch
is gonna be my favorite this time. Here's me putting it on the globe
for the tradition and for next episode. Let's just keep running with the food
and do some candy wrappers. Let me know how you would change
existing candy packaging, or if you have any ideas
for totally new ones. Same deal as the other food
episodes, just leave a comment. I see those easier
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