What do Amazon KDP publishers like
this, this, and this have in common? Well, they've all built successful KDP brands
with interesting and attractive Amazon author pages and Amazon A+ content, which allows them to get more sales
and add value to their business. So in this video I'm going to show you
how to build a simple KDP brand with the following resources, a brand
name, biography, logo, and banner. And we're going to do all
of this with the help of AI. And you can use these resources we're
going to build in things like your Amazon author page, Amazon A+ content,
social media, things like Instagram, Facebook, Pinterest, and
also on your book covers. So let's get started and
head over to ChatGPT. So I created this prompt
which basically says, I'm a low content medium content book
publisher and you are my brand and marketing advisor. I publish a number
of types of books and I'd like you to write a short bio for my
Amazon or Central page. Suggest 10 names and 10 brand names. Now we're probably not gonna
be using the pen names, but I thought why not give that a go. And we're going to be
doing this in chat GPT 3.5. We don't need the paid version four of
this. And this is what it came up with. We've got this bio first of all. Now this
is a bit longer than I really wanted, but reading that first paragraph,
I think that will fit the bill. And we can just replace your name with
the brand name that we're going to create. If we scroll down here,
we've got these pen names, which I said we're not really going to
use. What I'm more interested in is this, and that is the brand names for our
publishing business. Now there's quite a number of good suggestions here. Now what particularly stands out for me
is this one here, which I quite like, which is Creative Curiosity Books. Now
I don't want to use the term books, so I'm going to use one of the other
suggestions here, which is press. So I think something like Creative
Curiosity Press might be the starting point for our brand. Now, before we
just go straight ahead and use it, there's a number of things we need
to do and that is, first of all, check that there's no trademark on this. And here we are at the uspto.gov
website. Go over to trademarks, hit search in trademarks, click on
search the database, basic word mark, search and put in Creative
Curiosity, hit Submit Query. No records were found, so that's good. And I might just double check that by
putting in the word press as well. No records found, so doesn't appear
to be a trademark on this term. Next thing I want to do is just check on
Namecheap, which is a domain registrar. See if I can buy the domain name for this. And indeed creativecuriosity.press
is available. Now I did check for
creativecuriosity.com and that was taken, so I entered that into a browser
and there was no site there, which has been built on this
domain, again, which is a good sign. As a final check, I
went over to amazon.com, put Creative Curiosity into the search
bar and nothing came up in terms of this being used already by a brand or author. And I'll double check again with just
curiosity creative curiosity, press, and once again, nothing
comes up. So that's good. So we're good to go really with this term. So that's our brand name sorted out and
we're going to use that as our author name when we publish our books on
the KDP platform. The next is the biography. We're going to use this first paragraph
and just replace your name with our brand name. And so we've
got this paragraph here. Now the next step is our logo. And for this we're
going to use MidJourney. Now we're going to need to
come up with some good prompts, enable to create our logo. So I did a search on Google for
MidJourney logo prompts and I found this particularly useful
website at ebaqdesign.com. And it gives a very good outline of
how a prompt should be structured, got the type of logo, the
subject of our prompt, the style and what to
exclude. And in fact, there's quite a a few good
ideas for prompts here. So I took these, went over to MidJourney
and entered these. So first of all, we've got a flat vector logo of a
brain. Why did I choose a brain? Well, creative curiosity made me
think about things like ideas, creation, thoughts, and I thought maybe something like
a mind or a brain might be might be something worth, you know, looking
into see what we could come up with. So I put in here Flat vector
logo of a brain, minimal, by Paul Rand came up with these designs. Now I actually quite like this
one here at the top, right, but I tried some of the other prompts
as well. This one here by Pablo Picasso, not too keen on those. And here was
another suggestion, logo of a brain, simple vector, psychedelic art. But what I'm after is
something simple and bold. So I'm going to go with this one here,
the top right. So I just clicked on U2, which stands for Upscale
Picture number two. And here we have our upscaled
image. Going to right click on that, save image as, click on save and download that to the
computer. Now the next thing I like to do is convert this image,
which is a .png image, which is a raster image. I like to
convert that into a vector image. The reason being is that if
you enlarge a raster image, a pixel image, once it gets bigger, the edges start to become blurred. They
start to become pixelated. However, with a vector image, this doesn't happen. So it's infinitely scalable, which means we can enlarge this
and the image remains intact. Now this is quite a good method, also, if you are creating things like book
covers with your images from a site like MidJourney. You can upscale
them by converting them into vector images as well. So
it's quite useful for that. A lot of people have asked me that in
comments on previous videos that I've done with regards creating book
covers with images generated from MidJourney.
Now, also a small note, I am using the paid for
version of Mid Journey, which means I get the commercial
license to use images off that in my products. And the other reason I want to
convert the image into a vector is that I'm also going to want
to change the colors as well. I'll show you the reason why in a moment. So we'll go over to
vectorize.ai. Now at the moment, this is completely free. I don't
know how long it will be free for, but at the moment it's free. And all you do is just drag that .png
image that we've downloaded onto the website and let it upload. So now on
the left we have our original image, and on the right we have our vector image. So we can just hit download and that will
download the image to the computer in .svg format, which is a vector.
So next we're gonna head over to Canva. Top right hit Creator design.
And conveniently it gives
us the option of a logo. So we're going to click on that.
So over on the left hand side, hit uploads and all we need to
do is just drag in that .svg image into that upload box
and just let it upload. So all we need to do is just click on
that and it will send it onto our page. So we're just going to enlarge
that and just center it. Now next we're going to add some
text left hand side, click on text, click on add a heading. So we're
going to add in the text creative. I'm just going to drag
that above our image here. Now I'm going to change
the font. So at the top, click on our font box, and I'm going to use this one here called
Genty Sands or Genty Sands. Next thing we're going to do is click on effects
and at the bottom click on curve. And we've got a slider here so
we can adjust the curvature of our text. So we're just going to do that so it
matches the curvature of our image. That looks okay for the moment. Holding
down, option left, click the mouse. I'm just gonna drag that text downwards, double click on it and write in curiosity. And you can see it's curving the wrong
way. So just click on the text. Again, effects. And this time on the slider,
slide it to the opposite direction. Now it was set on plus 90. So this
time we're going to go to negative 90. So we'll have the same curvature
as our text at the top. And there we have straight
away our very basic, simple and attractive looking logo. Now I'm going to hold down shift and
select all these components. And then holding down shift and command or
control. I'm just going to enlarge. And then we're just going to move
this again into the middle of our box. And so there we have our logo. So the next thing to do is to download
this to our computer. So top right, hit share, hit download, and we're going to download this as a
PNG file and we're going to hit download. Okay, so now we have our brand
name, biography, and logo. So we can use this on
our Amazon author page. So here we're on our Amazon Author
Central page. So first of all, the photo. So we'll click on add photo, add photo, and upload the logo that we've
just downloaded from Canva. And we can hit publish, click on
okay, and next we've got our bio. So just click on add bio,
select language, English, go to our short bio that we created
earlier and we just need to paste that into place. Click on preview bio.
So we just hit on publishe bio, and that's done. So that's our Amazon author page
created in terms of the logo and the buyer. Obviously you would also have your
books added to that page as well. Okay, so next I want to use
this logo to create a banner. Now this banner can be used
on things like Amazon A+ content. It could be used on a
website that you create also. But before we do that, I want to change this logo into a white logo that we can use on
the dark background. Now, there's a number of ways to do this. The easiest way is to do it in vector
editing software such as Affinity Designer, Adobe Illustrator, or Inkscape. Now Inkscape is absolutely free to use.
So that is an option available for you. So I'm going to be using Affinity
Designer and all I need to do is take that .svg logo that
we created earlier in vectorize.ai, just drag
that into Affinity Designer, and then it's just a case of
clicking on the background, hitting delete to remove that. Then next
we want to remove this white background here. So I'm just going to click
on that, hit delete. So next, I'm just going to click on this bottom
layer here and make it invisible. Then top left, just left click of the mouse
drag diagonally to create
a bounding box around our image. And then top right, you can see
the fill button is highlighted here. And then we just move
the slider over to white. So now we've got our logo,
but this time in white. And then we need to export
this, again as a vector. So we'll use svg export, give it a name, logo curiosity, hit download.
Then we go back to Canva. Now this time we hit create
design, click on custom size. Now for this banner we're going
to create a 600 by 180 pixel image and then hit on create new design. Now we're going to need our logo in
white first of all. So on left hand side, make sure uploads is selected
and then just drag in that white version. That we've just created. Then we can go back to that
logo that we previously created. Select the image, the background
image of the kind of brain, just delete that. Go to our upload box and select
the white image that we created. Now obviously we can't see that
at the moment, but first of all, select the text holding down shift,
select both boxes at the top, click on text color, change that
to white also. Now as I said, we can't see that. So we're going to
add a dark box just for the moment. So left hand side, click on elements,
click on the square, drag to the top, left. The top, click on position
and just click on to back. So that's looking good. So now we
can go back to our banner shape. Now this is where things get quite
interesting becasue we're going to go back over to MidJourney. And what we're going
to do is right click on our logo image and select copy link. Then in the text box right Imagine prompt, and then just paste in that
image link and type in create an advertising banner for a note. Book publishing company dash dash ar 600:180. So we're gonna get this
in the correct size for our banner. And then click enter. And these are
the four images that it came up with. Now the one I like here is this one
here on the right hand side at the bottom. So it's going to hit upscale four
here we have our image opening browser right click like we did before, save
image as. I'll just put in banner one, save, go back to Canva, left hand side, make sure uploads is selected. Just drag in that banner image
and let it upload. Click on it, enlarge it. Now the problem we have with
this is that there isn't much room here on the left hand side to put our logo.
So I'm just going to move that across. Command C or control C to copy
command V, control V to paste. And what I'm gonna do is then move this
one across to the left hand side and I'm going to move this layer below
the original layer that I've just created. So at the top click on position, click on layers and just drag
that layer below the layer that we created at the start. So now you can see we have our banner
and we can move this topic image as we like just to position that like so. So next we need to bring in our logo.
So go back to our white version, holding down shift, select the text,
select the image and the bottom, text command C or control C to copy, go back to our banner control
V or command V to paste. And there we have our logo. Now I'm just
going to move this over evers slightly, make sure that's in the center. Just
reduce the size of that ever so slightly. And there we have our banner,
which I think looks pretty good. So all you need to do then
is just hit share, download, and you can download
that as a png. So now. We can use for that things like the
banner of a website may need to be a bit wider for a website, but you can certainly use that in
something like your Amazon A+ content. Last thing, if you've got your
book cover that you've created, you could go to your logo, copy
that, go to your book cover, paste that onto your book
cover, reduce it in size. So now you've got something you can put
on the back cover of your book as well. And that looks a lot more professional
than maybe just leaving it blank. And again, you've now got this cohesive
brand. You've got your A+ content, you've got your author page,
you've got the logo on your books, and you can also create
web properties as well. So that domain name that we registered, we could use that to create a
simple website. Now it wouldn't be used to maybe rank on Google, but you could use that to collect things
like email addresses or list other books that you do have
for sale. And again, use your brand resources
that you've created. So from this we got our brand
name, biography, logo, and banner. We are good to go. We just need to now create the books
to publish under our brand. Now, if you haven't created any books at
all and this has piqued your interest, then I suggest watching this playlist
here where I go through all the steps of creating a book and publishing it on
Amazon. Thank you much for your time. It is very much appreciated. Don't forget to hit the subscribe
button and until next time, goodbye.
