Free Google Ads Course 2022 - Complete Step-By-Step Google AdWords Tutorial

what's up everyone welcome to my free Google ads course in this course I'm going to be going through a lot of the different Google ads campaigns I'm going to be teaching you how to set up conversion tracking I'm going to teach you how to enable remarketing and create remarketing campaigns you can use this table of contents and there's also a clickable table of contents in the video description so you can easily jump around if you're looking for a specific type of campaign otherwise if you want to just learn about all the different types of campaigns that you can run in Google ads the only major campaigns I'm not going to be going over in this video are app campaigns mobile app campaigns shopping campaigns and local campaigns otherwise you're going to learn how to create a search campaign performance Max campaign Discovery ads display ads YouTube advertising Google ads remarketing and call campaigns now one quick note the website I use a lot in this course farmhousegoals.com is currently being switched to a new server so it's probably going to be live at the end of the week I'm working on a few things in the back end and as I'm transferring it to another server and I'm working on a few things content-wise so the website will be back live but if you go to reference it about a week or 10 days after this is published you might not see the website yet but it will be back live especially by October 2022 you'll see that website so let's get started with the course okay so we're going to start here at the Google ads home page and I already have a Google account so what I'm going to do is use that Google account to create a new Google ads account so what we're going to do is we're going to come over here to start now and when you get started with a new account they're going to ask what's your main advertising goal now what I would recommend doing is not going through this process scrolling down and you want to switch to expert mode so we're going to come down here to are you a professional marketer switch to expert mode now this will bring us right to this screen to build a new campaign and they're going to ask to choose our objective now what I would recommend doing is creating an account without a campaign so that's what we're gonna do now is create an account without a campaign and now what we're gonna have to do is set up our billing information so you want to start with your billing country your time zone and your currency so in this case these all match what I have so I'm going to click on submit and we got a message congrats you're all done so now what we're ready to do is explore our account so the first thing that we need to do is set up our billing in case we do want to run actual campaign so you're not going to be charged in Google ads until you actually start driving clicks for your business or whatever type of campaign you're running but for the most part it's going to be clicks so you're not going to be charged when you set up your Google ads account and you're not even charged when you launch a campaign until your campaign starts getting some activity so they're going to have messages here like this discover new insights and there's really no downside to going through some of the new insights and some of the different tips that Google ads gives you in this case I'm just going to click on got it and what you want to do is go to tools and settings up here at the top and over here on billing you want to come over to settings okay now this is where you want to set up your new billing your payments however you're going to do payments for your Google ads account I usually just use a credit card so what you have here is billing country mine is United States and then you're gonna have a currency here that you need to choose as well and then we're going to scroll down here and you're going to see account type so you could do individual or organization depending on what type of account you have in this case I'm just going to do individual and it's going to say to add a credit or debit card so that's where you're going to want to add your card number here so I just set mine up as Corey Farmhouse when I created my new Google ads account so that's what it's showing for my cardholder name but in this case you want to enter your card number here your card holder name and your zip code and click on submit so you can learn more about how your charge you'll see you'll be charged automatically on the first of each month if your balance reaches your payment threshold before then you'll be charged immediately you might see some initial charges some smaller charges when you first start with Google ads because your payment thresholds are smaller when you first get started I will link to this learn more so you learn how you're going to be billed for your Google ads account so that's where you need to get started is how you're going to actually pay for your advertising I'm going to click on cancel for right now because I'm not actually going to be running ads in this account so we're going to come back over here to our Google ads account hey everyone thank you for your support watching my videos over the years if you want to continue to support my channels while also using some of the best marketing tools you can try either s CM rush or spyfu if you haven't already both are great PPC and SEO tools if you use the link at the bottom here for either one they are affiliate links so it will help support my channel and support Surfside PPC if you're not interested no problem back to the video and what you're going to see is let's start by creating a new campaign in ad groups for your business now one of the things you're going to see is if you click to create a new campaign some of the objectives here are sales and leads so these actually take into account the actions that are happening on your website whether they are purchases like a sale or they are leads somebody fills out a form maybe someone gives you a phone call so all of those can be different types of objectives that are also referred to as conversions in Google ads and that allows you to optimize your campaigns for your key performance indicators so before you even launch your campaign I would highly recommend setting up conversion tracking and we can do that by going to tools and settings and in this case you want to come over here to measurement and you want to go to the conversion screen so this is where you can actually create new conversions that you can optimize your campaigns for so you can see see how Google ads help you achieve your goals so conversion tracking helps you see which keywords ads ad groups and campaigns Drive the customer action that you care about purchases subscriptions app installs phone calls and more basically any measure of success for your business no matter what it is can be measured in Google ads and you can actually optimize your campaigns and your budgets to drive more conversions so that's why we want to start with conversion tracking now in my case I'm going to be using my Google analytics 4 account and I'm going to import my main conversion for Farmhouse goals I already have my conversion tracking set up in Google analytics 4. so if you come over here to conversion events you're going to find that here in configure when you go to configure you'll see your events your conversions and your audiences so what we're going to do now is we're going to come over here to conversions and you can see I have my affiliate click conversion right here so what we want to do is I want to link my Google analytics 4 account to my Google ads account so that they can essentially communicate with each other and I can import this conversion affiliate click directly into my Google ads account so what you want to do now is go to tools and settings and you want to come to under setup and you want to click on linked accounts you'll see here all the different accounts that you can link to your Google ads account for example if you have a Google merchant center account where you have a feed of your products on your website and you're using Google merchant center you can link this account directly to your Google ads account you can link your Google analytics 4 account right here now Google announced that they are going to be ending the use of Google analytics the UA Universal analytics Edition so they're moving over to Google analytics 4 so I would highly recommend getting started if you don't know how to get started with Google analytics 4 just go to analytics.google.com and you can create a brand new analytics account and there's a bunch of different setup guides no matter what type of website you're running so it's very easy to set up Google analytics for on your website you basically can use either some built-in apps there are a bunch of built-in plugins through WordPress there are built-in apps through other providers like Shopify that allow you to easily track all of your Google analytics for data and even if you are using Wordpress or Shopify a lot of them will allow you to just use your Google analytics for ID and they'll be able to link this account to your website so that you're actually getting all of that traffic data where people are coming from how you're driving conversions all of that data is really important so you can get the most basically from your website and your business so what we're going to do here is we have our Google analytics 4 account installed on my website and this is for my website farmhousegoals.com and what I want to promote today are all of my different product category pages I want to promote all of these and then I have a separate sale on my website I'm going to show you how you can run ads to optimize for specific Pages or optimize for a specific sale that you're running so that's what I'm going to be trying to show you today throughout this video so what we want to do now is we're going to come over here to product links and I have my Google analytics 4 account I have editor access in Google and analytics 4 so if we come over here to the admin screen and we scroll over here to account access management in Google analytics 4. you can see I have direct permissions in this account through my new Google account so what we want to do is we're going to come over here to Google ads again we're in the linked account screen and we're going to come over to Google analytics 4 and click on details so you can see here I have two properties so the first was a Google analytics 4 example account so they made me create that account when I set up my Google analytics 4 and then what I have is my access to Farmhouse goals so what I can do is first you want to turn on auto tagging so you can see turning on auto tagging allows Google analytics to associate that data with Google ads clicks so you want to turn on auto tagging first okay now that will help you track all of your campaigns directly into Google analytics 4 and then we want what we want to do is click on link here so when we click on link we're going to import Google analytics audiences so I'm going to show you how to do that as well so we're going to turn turn this on as well and we're going to click on link okay so now I have my Google analytics for account linked to my Google ads account and what I want to show you next is how to create a conversion event through Google analytics 4. so if we come back over here to configure you're going to see first there are going to be a bunch of existing events here so you can set any of these events as a conversion now most of them aren't going to be something that you're going to set as a conversion for example you can set scroll as a conversion which means people scroll down a certain percentage of the page so we can set that as a conversion and then every time someone actually visits our page and Scrolls down it would count as a conversion now for me my main event is an affiliate click so on my website I have strictly just affiliate products so every time someone clicks on one of my affiliate links that counts as a conversion in my Google analytics 4 account so what I want to do is import that into my Google ads account so once we already have our conversion events set up here what we can do is we can come over here to our Google ads account we can go to tools and settings and we're going to come over under measurement and click on conversions again and now we're going to do is we're going to click to create a new conversion action and what we want to do is use import here so we're going to import data from our Google analytics account and we're going to be using our Google analytics 4 property so we're going to select that here and we're going to choose web so we're scrolling down and we're going to click on continue again and you'll see all four of my different events here so if we come back over you can see all four of these conversion events now the only one that's measuring anything is affiliate click so that's going to be the event that I'm going to be optimizing my campaigns for so we're going to choose that here click on import and continue okay now what you're going to see here is things to note this action is included in the conversions column so you definitely want your action to be included in the conversions column because that will allow you to optimize your campaign for that conversion so we're going to click on done now and you're going to see we have other here so it's an it's going to be considered an other goal which is fine fine because it's not technically a purchase on my website I can use it as a purchase goal I can use it as a lead goal but we're just going to click on leave right now to exit the guide you can go through all those different guides as you create your Google ads account it will only help you learn more about the platform so if we click here on the conversion action one thing that we can do is if we click on edit settings so we can come here you can see right now it's in other categories so I can choose this as a lead category I could say it's someone who submitted a lead form I could say it's somebody who began the checkout process because they're going through to one of my affiliate Pages for right now it being an other is perfectly fine so we're just going to keep this as other we're going to choose a primary action used for bidding optimization now the conversion name we're going to keep that as is one thing you can do is you can set a value for certain conversions so for this one there's no value so it's just going to use one dollar as our value so every conversion is basically just going to count as one now if we scroll down here a few things down here at the bottom so we can count every conversion or one conversion I'm just going to choose to count every single conversion so you can choose one if it's something like a lead form because if somebody is submitting a lead form twice it really only counts as one lead so we're going to click on Save here now the other thing you can do is to click through conversion window so conversions can happen days after a person interacts with your ad so select the maximum time after an ad interaction that you want to count conversions so you can set this anywhere from 90 days down to one week usually 30 days is the default and I usually just keep it at 30 days but if you want to do something like 90 days if your lead time is much longer than normal so for some companies people might reach out and it might take several months for them to make a decision for other people it's basically if the conversion doesn't happen within that week it's not likely to happen so you can choose a conversion window whatever works the best for your business so we're going to click on 30 days here and just keep it as is now attribution model there are different attribution models that you can choose from if you know that people are clicking on different ads maybe clicking on your website in the organic search results maybe they find you through social media if there's a bunch of different ways that people actually interact with your business you might want to consider something like a linear or a Time Decay attribution model so that will give credit to clicks that happen closer in time to the conversion for a Time Decay for linear it will give conversion credit equally across all clicks on the path now last click is just giving credit to the last clicked advertisement in my case I'm going to choose last click my click through conversion window is generally a shorter period than a lot of other businesses people usually click on ads and they either click through an affiliate link or they don't so in my case I'm going to choose last click here 30 days we're going to count every conversion so we're not really changing anything here and we're going to click on done now let's just say say you have a Shopify website or a big Commerce website or a woocommerce website and you're selling physical products and you want to make sure you're tracking every single sale and the revenue attached as the value then what you want to do is follow the guides they have directly on their websites so just do basically a quick Google for Shopify Google ads conversion tracking and they have guides that will give you a step-by-step process to setting all this up on your website it's the same thing if you're using Bigcommerce you can see conversion tracking here so they have a lot of information about having Google ads accounts attached to your website and the best ways to track conversions and it's going to be slightly different for all these different websites so rather than me trying to go through every single way to do this all you need to do is a quick Google search if you're running a woocommerce website for example woocommerce Google ads conversion tracking and you can see there's a plug-in right here woocommerce pixel manager track visitors and conversions in Google ads Google analytics metapixel this plugin contracts woocommerce shop visitors and collects valuable data so you can use these built-in plugins or apps or even sometimes the platform that you're using might be able to easily allow you to install your Google analytics 4 account and you can track all of your conversions back into your Google ads account so follow those simple guides before you ever start running a campaign because it's only going to help your performance if you are using conversion tracking now a simple method for conversion tracking is let's just say for example if we come over to my website let's say I want to advertise A Drop Shipping program through my website so I want people to drop ship my products now this isn't something I'm actually offering this is just strictly for this example so somebody fills out this form name phone number email website comment or message and they click on submit now when they click on submit they automatically get redirected to this confirmation page on my website so the only reason anyone's ever going to visit this confirmation page on my website is if they fill out that form because there's no other way to find this page and people are not going to directly go to my confirmation page because it's basically just a thank you for submitting your form to us so this would be my conversion page so you can also use this for an order confirmation if you're selling a product for a hundred dollars then you know every time someone visits your order confirmation page that you just drove a 100 sale so you can use that through Google ads and then optimize your ads for that conversion so what we're going to do is through our Google analytics 4 account we can come here to events and we're going to create a new event so we're going to do create event you can see I already have a custom event here called generate lead but we're going to create a new custom event and what we're going to do is we're going to say Drop Shipping [Music] confirmation and actually we'll just use all lowercase here okay so my custom event name here is Drop Shipping underscore confirmation matching conditions so with this what we can do is say page location so that's referring to the URL and instead of equals what we're going to do is contains and the value we're just going to take the very end of the URL here with the brackets so we're going to take the confirmation page just like that so basically our event is going to be the Drop Shipping confirmation every time someone visits that confirmation page we know that they just filled out our Drop Shipping form so we're going to click on create here so that is going to create a new event on our website called Drop Shipping confirmation and that will track every time someone visits our confirmation page so what we can do now is come over here to conversions now your events might not show up here immediately because there are thresholds with events where you need to have a certain count here for your events to even show here at all so events where your account is low they might not ever show up here so you can't mark them as a conversion right over on this table so what you have to do is come over here to conversions and we need to just name a conversion the exact same thing that we named that previous event so what we're going to do is we're going to click on a new conversion event and we're going to name it the same exact thing we just did so Drop Shipping confirmation so you want to name it the exact same name as the previous event that we did in the last step and we're going to click on Save now that is going to create a new conversion that will match the event that we just created so let's come back over here to events you're going to see the event is not showing up here so if we click on create event what you're going to see here is Drop Shipping confirmation our custom event name and we're going to come back over here to conversions and we have the same name here so Drop Shipping underscore confirmation so now this will start counting every time someone visits this confirmation page and you can make sure it's working by just refreshing this page multiple times and giving some time for this data to actually show up here you'll start to see this count increase now it might take a day or two for some of this information to show up Google analytics 4 can be a little bit slow when it comes to conversion events but once you have this conversion event created in your Google analytics 4 account what we can do is come back over to Google ads again and we're at the conversion screen we can click on new conversion action import and do the same thing we just did from our Google analytics for property choose web and we're going to click on continue and you're going to see right here Drop Shipping confirmation so we could take this analytics event and import it into our account and that will start counting every time someone actually fills out that form on our website so this could be very useful especially if you have forms on your website where you're giving people an estimate for some type of work for example if you're putting in a fence in your backyard you might go to a website and they might say give us your name give us your address tell us what type of fence you're interested in and we'll come back to you with an estimate and when someone fills out that form and clicks on submit all you need to do is redirect them to a confirmation page and this page will be used as your conversion so that's a quick overview to conversion tracking we're not going to import this one we're just going to be focused on our main conversion action here our affiliate clicks so that's the way that we are going to optimize our campaigns but it's really important to get started with conversion tracking before you do anything now the next thing that I would recommend doing is in your Google analytics 4 account you want to come over here to the admin screen so from the admin screen we can actually enable remarketing in our account which will allow us to Target people who have already visited our website so the way to do that is coming to the admin screen in your Google analytics 4 account going to data settings and data collection in data collection you need to enable Google signals data collection and then at the very bottom there's going to be a user data collection acknowledgment and you need to acknowledge this as well so this will allow you to create remarketing audiences and you can use them in your Google ads account so if we come back over here and we go to tools and settings again and we come back to our linked accounts we have our Google analytics 4 and Firebase here so we're going to click on manage and Link and and just to show you real quickly if we click on unlink and re-link this account so you can do it very easily you can see you just click on unlink and then link again what we did was import Google analytics audiences after linking so when we do that we click on link that's going to allow us to use the audiences that we create in our Google analytics 4 account in our Google ads account for our advertising so this is going to help us find people who have already shown an interest in our website and people who are similar to them as well so the way to do that is going to tools and settings under shared Library here we're going to come over to audience manager and you're going to see we already have a bunch of audiences imported in this account and mind you this is a brand new account that I just created so I didn't do anything but click on import audiences so all you need to do to create new audiences is come over again to configure so a lot of the things that you're doing in Google analytics 4 that reflect in your Google ads account is in this configure screen because this is where you create events this is where you can Mark events as conversions and it's also where you can create audiences so you can see some of the different audiences that I've created already now the easiest audience to create and I think they automatically create the all users one for you and and purchasers for you if you are tracking purchases on your website I am not so I don't have anybody in my purchaser's audience it's just showing less than 10 users but you can see some of these different audiences that I have recently active users so if you click on new audience they have some suggested audiences here so recently active purchasers and non-purchasers you can come over here to templates and they have a few different templates that you can choose from and then they have predictive this is new but right now I'm not eligible to use any of these so what we're going to do is create a custom audience and to give you the some of the easiest conditions you can use is if you include users when and we come over here to add a new condition and we come over here to events and you just say users who have a page view so that's basically anybody who has visited your website if we look over a 30-day period you can see that just choosing page view here includes 22 000 99.8 of all users who have been on my website over the last 30 days you can also set this to the maximum limit and that will basically give you the largest possible remarketing audience you can create for your website so all you need to do is name your audience add a description if you want to and click on Save and that will create that new audience for you now you can also create a custom audience and say include users when and use a couple different conditions here so let's scroll down and just show some of these different examples so e-commerce you can see some different things here events so you can do if somebody did complete a conversion event now there's a few here that might not be relevant at all to your website you can choose by platform or device if you're trying to reach people who are using a specific browser or a specific device or a specific device brand you can do by traffic source so people who came from a specific Channel like organic search or if you're driving a lot of traffic from Pinterest you can create all sorts of different audiences now one of the most basic ones is let's just say I want to Target people who have visited Furniture pages on my website site so I can choose page screen here and we can scroll down here and you can do page title for example and if we scroll up just a little bit you can also choose page location so page location refers to the URL page title refers to the actual title of the page so for example my confirmation page my title is just confirmation so if we come over here and let's just say we're going to use page location I can say add a filter and say when the URL contains and I can do something like they have a bunch of different links here already I could do something like just Furniture so when the URL just contains Furniture we click on apply so it's saying over the last 30 days 11.5 percent of all users have have visited Pages where the URL contains Furniture now you can do and or you can choose or to either expand your audience or if you use end you're going to make your audience smaller so you're basically saying if somebody contain visits a page that contains Furniture in the URL and they also do something else that include them in this audience I could do page location contains Furniture I can do something like and we'll scroll down here again to page and Screen I can say page title contains and do the same exact thing furniture will do uppercase in this case and we'll click on apply so you can do a bunch of these different things here and create an audience so this didn't really expand it at all but we can just say furniture audience and maybe what I want to do is a 60-day membership duration so people who are looking for furniture tend to look a little bit longer than a lot of other products because they are more expensive so we have a Furniture audience and we do 60 days so we have anybody who visits a page that contains Furniture I can also do page location contains you know specific types of furniture like sofas or chairs or tables and I can choose those all those different page locations to create the biggest possible for Furniture audience and then we click on save this is going to create a brand new audience on our account and it's going to take about 24 hours but this audience will automatically show up in our Google ads account through our audience manager just like some of these other ones have shown up here as well now the other thing that's going to happen is for example I created this bathroom pages so people who visited pages on my website that relate to bathroom decorations so this is a 90-day audience and what Google ads automatically does is creates a similar segment so similar to my bathroom Pages 90 day audience and you can see the size of this audience ranges from 17 000 to 1.2 million so we can Target this audience on the Display Network we can Target them with a Gmail campaign and we can Target them in our search campaigns and either increase or decrease bids based on the similar audience where Google ads is looking at all these different data points from interest to demographics to location of people in my bathroom Pages audience and creates people who are very similar to them but haven't been to my website yet so these are audiences and you can create your own custom segments which I will go through later on in the video but to start before we create a campaign I like to set up audience manager so I do this if I'm working with a new client who has never used Google ads before I first set up Their audience manager and I also set up their conversion tracking because it doesn't make sense to me to run a campaign without having conversion tracking ready to go so we can optimize that campaign for the key performance indicators on their website so once you've done both of these two things you are ready to create a search campaign for your website so we're going to come back to our Google ads account and you can see here it's going to tell us to create a new campaign now one thing before I create a new campaign is I'm going to come back to the conversion screen and I just want to set up my conversion action rather than other what I want to do is take this conversion action and we're going to edit the settings and we're going to make it a lead so we're going to come over here and we're going to put it into a lead category so you're going to see under leads categories there are a few different categories here I'm going to choose outbound click so outbound click is going to be an account default goal for me and a primary action used for bidding optimization and we're going to click on Save okay so now we have our affiliate click tracking properly we are using it as a lead category for outbound clicks and we're ready to go back to the Google ads homepage here and now we want to do is create a new search campaign now before you create a new search campaign you should have an idea of okay this is what I want to promote on my website and this is what my goal is so what I want to do is promote the shop pages on my website I would like to promote basically everything single product category I have so you can see here I have 257 items under all of my product categories so what I like to do is Target all of these different pages I'm probably not going to do each and every single category because it doesn't really make sense to Target specifically twin Farmhouse duvet covers with this page when I can just Target my farmhouse duvet covers page and I will go over that more as I create my campaign but before you get started you need to have some idea in mind of okay my goal is to get people to come to one of these pages so for example I have my shop Pages here I want someone to come to my farmhouse betting page so I'll click on it and I want people to either click on one of these product categories and Shop or just scroll down and go through some of my different products here and anytime someone clicks on learn more or goes to a product page and clicks on the learn more button they are automatically going to be sent to Amazon so if we click on learn more here you can see the same exact products that is on my web website is a product on Amazon so I want people to come to my page and click on this learn more button and that is what's being tracked as my affiliate click so that is what my goal was for this campaign now the other thing you want to keep in mind is what budget you want and you really are best offsetting a monthly budget because if you just say hey I want to spend 25 a day and see how well it performs you're better off saying I'd want to spend two thousand dollars this month so we're going to set a daily budget so I'm spending about two thousand dollars this month and I will go over that as I'm creating this campaign so let's come in and let's create a new search campaign the first campaign we're going to be setting up is a Google ads search campaign where we're actually going to be targeting keywords through the Google search Network and through Google search partners and we're able to show relevant ads to potential customers and drive them to our website and hopefully Drive conversions as they are searching in Google and other search Partners so let's get started okay so we're going to click on the new campaign button here and the first thing we need to do is choose our campaign objective so in my case I'm going to choose leads here for my campaign objective and now it's going to say use these conversion goals to improve leads so you can actually choose multiple conversion goals here but I just have my one main conversion goal outbound clicks now you're going to see here it's giving me an error message and then saying it's inactive or unverified so once we start driving conversions that little warning message will go away so we just need to start driving conversions and then it will be an active conversion action so we can click on continue here and this is where we choose our campaign type so for this Google ads tutorial I'm going to show you how to create a search campaign and a performance Max campaign because I think those are two good campaigns to get started with in terms of the overall performance you're going to see now if you're running an e-commerce website you should also run a shopping campaign as well that's something I want to go over in future videos I really want to stick to just search and performance map X in this case now I do have videos on my Channel about display ads Discovery ads and video ads as well so you can find all these different campaign types by just searching my Google ads playlist which I will link in the video description so we're going to click on search here and it's going to say select the ways you'd like to reach your goal and what we want to do is choose website visits so we're trying to send traffic to our website and we want to drive conversions just on our website for right now you can see there's other options here as well and that's something maybe I'll show in follow-up videos so let's enter our website here farmhousegoals.com and let's name our campaign so let's do farmhouse goals Google ads search campaign and we'll do 2022. okay and we'll click on continue hey everyone thank you for your support watching my videos over the years if you want to continue to support my channels while also using some of the best marketing tools you can try either SCM rush or spyfu if you haven't already both are great PPC and SEO tools if you use the link at the bottom here for either one they are affiliate links so it will help support my channel and support Surfside PPC if you're not interested no problem back to the video next is going to be our budget and our bidding strategy so your budget if you look over here on the right hand side it's going to say for the month you won't pay more than your daily budget times the average number of days in a month the average number of days in a month is 30.4 so for example if I set a 10 daily budget here then what I'm going to spend is over the course of a month is most likely 304 dollars somewhere around that number so if I set it at 100 here so you just take 100 times 30.4 and what we're going to have is we're to spend about thirty three thousand forty dollars per month so that's kind of how you want to look at your budget the best way to do it is to say Okay I want to spend and I use this number before two thousand dollars this month so if I want to spend two thousand dollars this month all we need to do is basically open up the calculator app directly in Google or open up the calculator app that you have two thousand divided by 30.4 equals so our daily budget is going to be around 65 or 66 dollars so let's just say I'll set it at sixty five dollars so then I'll spend a little bit below two thousand dollars over the course of a month so that's kind of how you want to look at your daily budget look at it as a monthly budget so next is going to be our bidding strategy and since we're using conversion tracking and since we are optimizing this campaign for leads what we want to do is focus on conversions now I'm going to show you exactly how I set my bidding strategy but what you want to do here to get started is focus on conversions and what you can do is set a Target cost per action so let's just say a conversion for your business is worth fifty dollars then what you wanna do is have a Target CPA below that number because then you're driving optimal conversions so if my target CPA is a hundred dollars and the conversion is worth fifty dollars then that means for every conversion I'm basically losing fifty dollars so the best way to look at your target CPA is how can I drive valuable conversions for my business in my case if I can start at two dollars here because conversions for my business are not worth that much because they're all affiliate clicks then what I can do is hopefully bring that Target CPA down but I am going to adjust this bidding strategy later on in the video after I publish the campaign and I'm going to show you that as we go on with this video so let's scroll down here and let's come down here and we're going to click on more settings so the only setting here is ADD rotation I would recommend just to optimize your ads to prefer the best performing ads so once we have all this set we're ready to move on to the next step so the next step is going to be our campaign settings and the first thing it's going to ask you is which networks do you want your ads to run on when I'm running a search campaign I just want my ads to run on the search Network so I want to run on the search Network and I want to include Google search Partners I would rather run separate Google Display Network campaigns than trying to run my search Network campaigns on the Display Network in my experience I've never been able to find the like it says here the additional conversions at a similar or lower cost when I'm comparing a Display Network campaign with a search Network campaign so we're going to scroll down here and next is going to be locations so locations is you want to Target everywhere your customers are located in my case I ship products to the United States and Canada so I'm going to choose United States and Canada for locations and then when I under location Options under Target I like to just shoot choose presence because it's going to automatically opt you into presence or interest so that's going to include people in the location or people who have shown interest in your targeted locations I want people in the location where I'm actually shipping products to so for Target I like to choose price presence here and what you can do under location options is let's just click on advanced search here and let's say I want to Target the Phoenix area so if I search Phoenix you're going to see some of these different options here you can Target Phoenix Arizona the city and choose Target here or exclude so you could also exclude locations as well Phoenix Arizona the Nielsen dma region so it's a larger reach it's going to be basically the entire Phoenix Arizona market and we can Target that as well and then as we come down here you're going to see a bunch of different options here as well and then locations that include Phoenix Arizona so the county so we could Target the county if we want to again they have the Nielsen dma region we can Target the entire State of Arizona and then it's going to show United States the country so you can basically Target wherever you want to you can also choose a radius Target and let's just scroll in here and you can see we have Phoenix Arizona we just scrolled in so we can choose pin mode here and just click right on Phoenix and that's going to Target a 20 mile radius around Phoenix and we can increase this number here as well or you can enter a place name address but let's just say I want to do a 70 mile radius around Phoenix we click right here on Phoenix we target it and we click on Save now we have a seven mile radius around Phoenix now in my case I'm going to keep this as United States and Canada Target we're going to do just presence and then exclude we're going to keep presence as well so that's going to be our location targeting next is going to be our language targeting and you want to choose all the languages that your customers speak so in my case since I'm targeting Canada it's saying I may want to Target French as well I'm just going to Target English for this campaign but you can always expand languages if your customers do speak multiple languages and your website is set up for customers who speak multiple languages you want to make sure you're providing a good user experience no matter what languages your customers are speaking so we have our language targeting set here next is going to be audience segments so one of the things that you can do with search campaigns is actually Target specific audiences in your search campaigns and choose to just observe the performance of those audiences orbit higher on those audiences or bid lower on those audiences so for example if I come in here to browse what I can do is let's just come in here to how they have interacted with your business I can say website visitors so anybody who's visited my website I want to see how that audience performs for the specific search campaign so if I come in here to similar segments I could do the same thing for anybody who's similar to all users we can come back here I can say let's go to in Market or we'll just come over here to search and let's just say home decor since that's what we're selling and we have the in-market segment for home decor we have an in-market segment for living room so we can choose all of these different audience segments and see how they perform for our campaigns so if we come back here we can do maybe some Affinity audiences and maybe Home and Garden affiliate Affinity audiences and ultimately what we're looking for is by observing how these different audience segments are performing we can adjust the bids now if you choose targeting here that is going to limit the targeting for your search campaign just for the audience segments you select I would not recommend doing that at all so what you want to do is leave your campaign wide open and then observe specific audiences and see if you should bid higher or lower on some of these different audiences here okay so now we can keep scrolling down here so Dynamic search ad settings so for this specific campaign I'm not going to be setting up Dynamic search ads I do have a video on my Channel about how to use Dynamic search ads and some best practices so I would highly recommend watching that you can incorporate Dynamic search ads into your existing search campaigns in this case I'm just going to focus on targeting keywords and maybe I'll go over this at the end of the video but for right now we're going to keep this we're just not going to change any of our Dynamic search ad settings now if we come in here to more settings we can set start and end dates so if we want to start our campaign May 15th or June 1st we can choose to do that and we can end our campaign if I say okay you know at the end of summer or let's just say the end of August we want to end our campaign so we can choose to end our campaign on a specific date as well you can set ad schedules I'm not going to be going over campaign URL options usually you don't need to change that for your campaign for ad schedules you can choose to run your campaigns when your company is open maybe it's nine to five Monday through Friday you can choose add schedule so that your campaign isn't running on weekends so in my case I'm going to choose all day because I just want to leave this wide open here as well so we're going to click on next and this will bring us to our keywords and our ads okay so you can go through some of these different prompts they have when you set up your first campaign it's helpful if you haven't set up a game campaign before in this case I just want to focus on the tutorial here so keywords and ads so you need to have an idea of what landing pages you're sending traffic to so that you can understand the best keywords and advertisements to match those landing pages so in my case I'm going to be sending traffic to my product category pages so it's pretty self-explanatory Farmhouse betting Farmhouse baby bedding if we just scroll down here and let's just say Farmhouse Christmas decor you kind of have an idea of all these different pages what types of keywords I would Target for them now I'm going to go through a few of these different ad groups in this video obviously I'm not going to set up 257 ad groups but what you want to do is set up as many ad groups as you possibly can that would still drive relevant traffic to your website so in my case I would set up ad groups for basically all of these different product categories where I wouldn't is for example I have Farmhouse comforters and comforter sets here and then I have them broken down by different sizes is of comforter sets I wouldn't create a separate ad group for each of these different sizes I would just kind of send all of my traffic to this landing page so you want to really group together your landing pages when you have really relevant keywords like these ones are but you also want to make sure that you're creating the most targeted user experience that you can so when it comes to quilts duvet covers comforters those are all going to be in separate ad groups for me if we scroll down here and let's just come halfway down the page so for example Farmhouse bar stools I'm going to send these all in the same landing page I'm not going to create a separate one for people who are searching for set of four bar stools with backs swivel bar stools so all these are going to go into one ad group and then as we come down here benches will be in its own ad group Farmhouse dining chairs will be in its own ad group Farmhouse dining room sets will be in its own ad group so you just really want to focus on creating the best possible user experience and the most organized search campaign you possibly can so let's start with ad group one and for this one we're going to do Farmhouse bedding okay now what you want to do is it's going to say get keyword suggestions you want to put your landing page here or search the products or services for this ad group so I'm going to come over here I'm going to copy this link address and we're going to paste it right here to get keyword suggestions and then what we're going to do is search Farmhouse bedding and we're going to update keywords it's going to say replace current keywords because it's basically giving me some broad Farmhouse Decor keywords which I probably will end up targeting all these different keywords here but we want to replace this and focus on betting okay so now you're going to see these different keywords here Farmhouse betting and Farmhouse bedroom set now this is where you need to understand keyword search intent if you're not sure what keyword search intent is for specific keywords let's go to Google real quick so if we come over here to Google we search Farmhouse betting what you want to do is see what comes up in the Google search results and what comes up in the advertising results you can see when I search Farmhouse betting pretty obviously I'm getting Farmhouse betting sets for sale now on the the other hand if I go to Google and I search for Farmhouse bedroom set you can see it's Furniture so I don't want to Target the keyword Farmhouse bedroom set in my farmhouse bedding ad group this will be its own separate keyword in my farmhouse bedroom sets and if we even come down here Farmhouse beds so these two keywords refer to bedroom furniture or bed Furniture specifically in a bedroom so people are looking for headboards they might be looking for nightstands they might be looking for bed frames so I don't want to Target these keywords in this ad group now Farmhouse comforter set that is going to be targeted in its own ad group as well so we're gonna get rid of this one here as well so now we have Farmhouse bedding Farmhouse bedding set so we're going to come up here and we're going to take these two keywords and we're going to put some of these other ones down here now the next thing I want to go over is keyword match types so Google ads is always going to tell you to Target Broad match keywords because they're going to say that's going to give you the most conversions at the best cost in my experience I like using phrase match keywords so what we need to do is put quotes around our keywords so that it's a phrase match keyword so phrase match keyword means that the search intent is going to be very very close to what we're entering here exact match keywords is basically you're only going to be targeting some of these exact keywords here and very close variants now keep in mind if I'm targeting Farmhouse bedding and Farmhouse betting sets or Farmhouse betting set I don't need to Target misspellings these will be included with misspellings if someone goes to Google and types in Farmhouse betting set it will still count for this keyword and if somebody goes to Google and types in a plural so they do Farmhouse betting sets it will still be matched by this keyword here as well so this keyword will match a lot of those different close variants such as misspellings synonyms so if somebody goes in and types in something like Farmhouse King bedding set then this keyword will still match for this search term so what you want to do is take some of these keywords and I put quotes around them the keywords that I'm targeting I usually generally always put quotes around them broad match keywords in my opinion are good for very large budget advertisers who aren't worried about maybe spending some of their budget that might not lead to conversions where you're getting some unrelated searches but you're also making sure you're getting your daily volume every single day and over time your campaign performance will improve phrase match keywords is good for most advertisers in my opinion because most advertisers don't have an unlimited budget and you want to make sure that when people are typing in Search terms your keywords very closely match those Search terms so in this case I have Farmhouse betting I have Farmhouse betting set now just for my own personal SEO keyword list so if you have your own keyword list I know that rustic and Farmhouse are very close synonyms so what I'm going to do is also Target rustic betting as a phrase match keyword and then what you want to do is take some of these keywords down here that are going to be relevant for this specific ad group where we're sending traffic to this Farmhouse betting page such as modern Farmhouse bedding so I'll Target that keyword I could do Farmhouse betting ideas here so we'll Target that keyword now keep in mind Farmhouse king bed Farmhouse king bedroom set farmhouse style bedroom all of those are not people who are actively looking up Farmhouse bedding they're either looking up furniture or they're looking up ideas now I don't mind if someone is looking up specifically Farmhouse bedding ideas and then they can see all the products I have for sale so I just want to make sure that I keep things as relevant as possible okay so there's three here that I'll Target so Farmhouse betting King shabby chic Farmhouse bedding farmhouse style bedding don't worry too much about having a limited amount of keywords in your ad group if you enter keywords here that don't have a high enough search volume then Google ads will basically just tell you to delete those keywords because the search volume is too low and if we have Farmhouse betting here there's no downside to also targeting modern Farmhouse bedding shabby chic Farmhouse betting it only makes sure that we're actually targeting all these different Search terms and we can see what performs best for our business so let's enter all of these as phrase match keywords this is a good keyword list for this specific ad group and we're going to get rid of these other ones down here okay so you can see here I have my keyword list here they're all phrase match keywords because I have quotes around all of them you can see phrase match keywords have quotes around them broad match keywords are just entered as the keyword and exact match keywords have brackets around them so we have our phrase match keywords here and we're going to scroll down so now we want to do is create our advertisement and we're going to start with our landing page so we're going to come up here and just copy this link right here this is where we're sending traffic to and we're going to paste this landing page Now display path what we can do is just do farmhousegoals.com betting so what that's going to do is it's going to put this bedding into our display URL now headlines they're going to give you some different headline ideas and there also might have some headlines already filled out here now these are not the headlines I want here so I could take some of these different keywords here that we are targeting so farmhouse style betting okay so I have a few different headlines I've added here so farmhouse style betting shabby chic Farmhouse bedding so you can see some of these different variations and then as we add more headlines and you should just use every single headline they give you so just keep clicking on the plus headline until you can't add any more so we have our rustic bedding sets here when we click here they're going to keep giving us ideas so you might as well just use some of these different ideas they have you can enter your brand name because as you can see over here we have basically some of these different headlines are going to be combined so it might say farmhouse style betting Farmhouse goals it might say country betting sets Farmhouse goals so what you're looking for as you create these ads is up at the top it's going to say add headlines include popular keywords make headlines unique make descriptions unique so you want to have these all filled out so that you have a you fill out your ad strength all the way to Great okay so I've added all my different headlines here and what you might need to do is use some different headlines that might not have have that much to do with betting or try to find other words within whatever it is that you're trying to promote so in this case using types of bedding using different styles so up at the top here you can see my ad headlines I have a check mark here so basically Google ads is saying I have enough headlines here make my headlines unique I have a check mark here as well so Google ads again is saying my headlines are unique enough that the combinations they're going to create can use all of these different headlines and what might end up happening is best Farmhouse betting 2022 is what drives the most conversions and that's the type of ad that Google ad is going to continue to serve so we're going to keep scrolling down here saying try including more keywords in your descriptions well I haven't really written my descriptions yet so we're going to use all four of our description lines so we'll click on the plus sign here now again I'm going to fast forward through this a little bit I'll write out the first description line but a lot of times with the first description line I try to just use something pretty generic like shop the top rated okay so I've shop the top rated farmhouse style bedding best prices on comforters quilts and more so what you want to do is use your description lines to basically use some different selling points for whatever it is you're selling whether it's price whether it's you have the best products you have the best selection of products so I'm going to enter my description lines here and kind of fast forward to this a little bit okay so we have our four descriptions here as well so I have kind of just different sizes and styles so shabby chic modern rustic and vintage sets Farmhouse themed comforter sets quilts bedding and more so I try to use a bunch of different keywords a bunch of different selling points ultimately with your ad copy you want to try to sell whatever it is that your best selling point is as soon as possible in the headline and the description lines so for me my best selling point is I have a huge selection all sizes all styles all prices so you're basically not stuck into just one option you basically have this huge selection note so no matter what you want people should be able to find it on my website now my ad strength right now is good and the 1 thing it's telling me is try including more keywords in my headlines so I'm going to come back to my key my headlines here and try to use all these keywords so instead of upgrade your bedroom let's try Farmhouse bedding ideas and let's see what it says okay so I have all my headlines here I have my description lines I have some unique headlines it's still giving me ad strength good it's saying try adding a few more unique headlines or unpinning some assets I don't have any assets pinned so what you could do is I could pin this asset to say I want this to only show in position one I usually don't pin assets sometimes you want to do it if you're running a promotion so if you have a 10 off sale or you're running a free shipping promotion you might want to put that in the first line just so people see it right away but in this case I'm going to keep my ad as as it is my ad strength is good right now I can try to keep playing around with some of these different headlines here but ultimately I don't think if the ad strength is good or great I'm gonna see much of a difference for this specific ad group so I'm going to click on done now and we have our advertisement created okay so now in our ad group so you can see our ad group is Farmhouse betting we have our landing page we have our keywords here we have our ad created you want to run multiple advertisements for basically a best practice now because they have responsive search ads you don't really need to run a ton of different advertisements but what I'm going to show you in a few steps is how to duplicate an advertisement and test different landing pages so for right now what we can do is create another ad group or click on next since I'm going to be creating a lot of new ad groups when I launch this campaign what I'm going to do is click on next now when I'm generally setting up a campaign I would create a lot of different ad groups to start it with but what you can do is take take what we have right now we click on next and now it's going to bring us to our extensions so extensions are additional information about your advertisements and additional information about your business so if we come over here to Farmhouse betting this advertisement right here these are site link extensions so there are different links in our advertisements so for example for Farmhouse betting what I can do with some of these different site links is do things like Farmhouse comforter sets enter our description lines and a final URL for sitelink 2 Farmhouse quilts and then when people see my advertisement they're going to see Farmhouse betting and then they'll see some of these different options here as well so that allows people to click on exactly what they're looking for so somebody who might be types in Farmhouse betting sets and let's just say I do Farmhouse crib betting they might say oh well let me check on the crib bedding sets as well as the quilts and now you might be able to sell them on something else on your website you can also just use campaign level site link extensions so what I can do is something like Farmhouse Furniture I can do Farmhouse area rugs so they're not going to be as relevant so what you really want to do is focus on these ad group level site link extensions and you're going to see it's going to say add at least two site link extensions here so I'm going to create some different site link extensions and we're going to kind of fast forward to this part I'm going to go through kind of the idea that I have when I'm creating them okay so we have Farmhouse comforter sets I have my description lines here and then I have my final URL and I'm sending that directly to The Farmhouse comforters page the best Farmhouse bedding I'm using the same exact landing page but just have a description line we put together the best 2022 farmhouse style betting sets crib bedding same thing upgrade your nursery and we have our crib and nursery bedding sets page same with Farmhouse quilts and same with Farmhouse duvet covers so it allows you to create some of these additional links on your advertisement so you can kind of direct traffic to where people want to go so now we can click on Save and now we have these site link extensions added to the ad group level so you can also use site link extensions at the campaign level so if we create a new one what I can do is Farmhouse Furniture I can do Farmhouse goals home page I could do Farmhouse shop so I can enter some of these different site links here so for right now I'm just going to keep these five here four and it's saying select and create campaign level site link extensions so after we publish this campaign I'm going to show you how to put these at the ad group level and then how to put some at the campaign level so we're going to come down here to more extensions now just to go over each extension pretty quickly call out extensions adds more business information to your ad this is great for promotions or any selling points that you have fast shipping free shipping you know best 24 7 customer service call us today so call out text is really good for just what your basic selling points are do you have the best prices do you have the best service do you have a combination of both do you have high quality products do you have Unique Products so you want to use callout extensions here that are going to make people click on your advertisement and purchase from you so in my case let's just do fast and free shipping no hassle returns top rated products and we'll do shop now and save so we have four different call extensions basically helping people kind of get rid of some of those pain points that they might expect from a business so fast and free shipping no hassle returns top rated products shop now and save and we can click on Save and now we have some campaign level called extensions so we're going to scroll down here we have call extensions and with this you can add a phone number to your advertisement in my case I'm not going to be adding a phone number here but all you need to do is add your phone number and then you can choose to imp to turn on call reporting and you can actually create a conversion action for calls from advertisements I'm not going to go through that right now in this video but that's an option that you have and if you're a business that is expecting phone calls basically to drive leads or sales for your business you definitely want to add your call extension here now app extension if you have a mobile app you can actually connect it to your Google ads account and then you can add an app extension to your ad so when people are searching on a mobile device so for example if I'm searching for travel and I see TripAdvisor they can put an app extension on their advertisement and then I can go directly to the TripAdvisor app next we're going to be structured Snippets and these allow you to just add additional information to your advertisements by using one of the built-in headers so when you see here the header you can choose your language and then select header type you can see some of the different options here so amenities Brands courses degree programs so this can work for a lot of different businesses whether you have different types of insurance that you're offering different models of vehicles or different types of products now in my case what I could do is things like types or Styles so under types what I can do is something like for betting I can say comforters quilts sheets and we can just add some of these different types of bedding that people are going to purchase so you can add those to your advertisements and it's going to give people the idea that okay you have comforters quilts sheets uh crib bedding so just making sure people understand that we have every different type that they can even think of when it comes to betting now if we scroll down here we could also do Styles and do some of the different styles as well so there's a lot of different structured Snippets that you can use so we'll click on save for now okay and you can add multiple structured snippet extensions so you just want to click here to create a new one if you want to create more structured snippet extensions on your advertisements now if we click on more extensions a couple other options lead form extension so you can actually add a form to your advertisement so people can contact you directly through a form on your Google ad so for example if I'm running advertisement to try to get new marketing clients I can tell people contact me today directly through my lead form extension price extension you can add prices to your advertisements so if you have fixed prices on certain products or services for example let's just say you're selling different type of courses on your website whether they're marketing courses or any other subject let's say every single course is 200 then you can put your header here for the price extension and 200 so some different ways that you can add more information to your advertisement last but not least you can do promotion extensions and you can add a specific promotion to your advertisement so just under here for occasion so you can see all the different occasions that a bunch of companies usually run a lot of different promotions whether it's Black Friday back to school so you can take advantage of those through your Google ads through your structured snippet extensions so you don't need to use every single one but every single one that's relevant for your advertisement you should use because it's only going to help increase performance so once you have all of your extensions set up we're ready to click on next okay so now we want to review our campaign we still have a lot more work to do for this campaign we only created one ad group So based on the product categories I have I still have at least 100 different ad groups that I still need to create obviously I'm not going to create every single one throughout this video I'm trying to give you a good process so you can copy this process for your own business so reviewing our campaign our campaign name is Farmhouse goals Google ad search campaign search campaign our objective is lead and our goal is outbound clicks so that's what our conversion goal is we are we have a budget set of 65 dollars per day I'm going to adjust the bidding strategy in The Next Step I'm going to show you usually how I set up my bidding strategy for new campaigns so networks were just on the Google search Network and search Partners we have our location targeting our language targeting we're observing some different audiences to see how they perform so we'll keep scrolling down here keywords and ads we only have eight keywords and one ad right now and then we have our site link extensions callout extensions and structured snippet extensions all set up so let's publish our campaign okay so our campaign is all set up now keep in mind I haven't set up my billing information yet so if you haven't set up your billing information your advertisements will not run once you set up your billing info information you're going to start getting Impressions depending on whatever it is that you're targeting whatever keywords you're targeting you're going to start getting Impressions and clicks and you'll be charged as soon as you start driving clicks on your advertisements so we're going to hide this message for now if it keeps giving it to me I will set up my billing information on this account now one thing you might want to do is if you're setting up an account the way that I did my budget right now is 65 per day and it's all going to go directly into that one ad group so what we could do is lower our budget temporarily just down to ten five or ten dollars a day just so we don't spend the full 65 dollars on this one ad group as we start to test our ads so after I launch a campaign in the settings here we're going to come over and we're going to look at our campaign settings and what we're going to see is if we click on our campaign so we're looking at our campaign settings for the campaign that we just published and our bidding strategy down here is maximize conversions Target CPA so what I want to do is I'm going to come over here to tools and settings and under Tools and settings under shared Library you're going to see bid strategies so I'm going to create a new portfolio bid strategy and apply it to this campaign so we're going to click on the plus sign our new portfolio strategy in this case is going to be Target CPA now keep in mind if you're tracking Revenue then you can use Target return on ad spend and Google ads will actually optimize for the revenue that you're driving so this is great for e-commerce websites because if you're selling products that range in price from you know anywhere from five dollars to hundreds of dollars Google ads can actually tell how large your orders are so if you drive an order let's say for 200 then Google ads can continue to try to optimize your campaign for Revenue rather than just conversions so Target CPA is much better when you're just driving leads or when every single one of your conversions has the same value Target return on ad spend is better when you have Dynamic values when you have different revenues coming in for your conversions so when every single sale is a different value you want to use Target return on ad spend now you can also use maximize clicks maximize conversions or maximize conversion value as well obviously conversion value would fit better with Target return on ad spend maximize conversions would fit better with Target CPA so in this case I'm going to be using Target CPA so what we're going to do is I'm just going to do search campaign bid strategy and then we're going to do is Select my campaign here so the campaign we just created we're going to select it and we're going to apply this bid strategy to this campaign and we're going to click on done we're going to keep our Target CPA the same so you're going to see create a shared budget we're not going to be doing that for this so we have our Target CPA of two dollars and then if we click on Advanced options this is what I like here is you can set minimum and maximum bid limits so I like to set maximum bid limits on new campaigns because what ends up happening is as we're going through the testing process Google ads is not setting maximum bid limits for us so we might be bidding one two three up to five ten dollars on some of these different keywords when we might want to start our campaign by keeping our bids as low as possible so if I'm trying to drive Target CPA of two dollars then it doesn't make sense for me to be bidding a dollar 25 because that means that I need to have drive a ton of versions and have a huge conversion rate so what I'm going to do is I'm going to keep my maximum bid limit for right now at 50 cents so that means my cost per click will start at less than 50 cents and we can always increase or decrease this over time and what you want to do with your bid limit is look at your daily budget and your spend because if you're consistently reaching your spend every day and I shouldn't have an issue reaching my spend once I start creating more ad groups in my campaign then we can do is click on Save here and we can always decrease or increase our maximum bid limit later so if we come back over to our Google ads account we should have through our campaign we're going to come in here to settings and you can see under bidding here we have our search campaign bid strategy so our Target CPA is two dollars and we have that maximum bid limit set so that's how I like to set up my bid strategy for new campaigns because it helps me control costs so now we want to do is come back here and I want to adjust my ad extensions really quick because I set up campaign level ad extensions that would work much better at the ad group level they from the extensions page here you can see we have site link if we scroll down we have call out and we have structured Snippets so what I'm going to do is I'm going to come in here to site links we're going to select all of these different site links that I created I'm going to click on add to and I'm going to add them to my ad group so we're going to add them to The Farmhouse betting ad group and click on done and we're going to add all of these site link extensions to the ad group level of all of my bid betting themed ad groups so anytime that I'm bidding on comforter sets or betting sets or crib bedding all those different keywords I'm going to have these set at the ad group level and then what we can also do for now is we have these five selected we can also just pause these different ad extensions as well if we just come up here and click on pause so now we're pausing these ones at the campaign level and now they're still running at the ad group level so what we want to do is I want to create some different site link extensions that are going to run at the campaign level so we would click on the plus sign we're going to go through this process again adding them to our campaign you can see once you come in here to create new site links it's very easy to to add them to either your entire account I generally don't do that or just to your specific campaign or last but not least two specific ad groups so once we have our different ad groups created we can set up all of our site link extensions so with campaign level what I want to do is just use some different links to my shop to my furniture pages to some of the large pages on my website the most popular pages and then different pages where that will help me drive more conversions as well so I'm going to set up my campaign level site link extensions now okay so I've just submitted my new site links and you can see I have shop Farmhouse goals I did Furniture bedding Decor lighting and I did a couple more as well so just kind of some basic broad site link extension so when people are searching for different keywords if my ad group level extensions aren't relevant enough Google ads will pull from my campaign so now we want to do is I'm going to show you a couple more things here with our search campaign is we want to come into our Farmhouse betting search campaign and you can see our keywords that we're targeting and what we're going to do is we're going to come up here to ads and extensions so because we have these responsive search ads with so many different headlines description lines we don't really need to create multiple advertisements in every single ad group it used to be that you'd run two three advertisements in every ad group and just kind of test them against each other but what we can do is just take this initial ad that we already have and all I'm going to do is I'm going to copy and I'm going to paste it so we're going to copy and paste this advertisement and we're going to paste one new ad into our ad group and we need to make sure we check if ad already exists in destination to create a duplicate so let's click on paste okay and our new one is going to be in bold right here so all we need to do is click on edit for the new ad and just update our final URL so that's a good way to test landing pages so because I have different landing pages that work for this advertisement what I can do is see which one is going to perform better which one is going to drive more optimal conversions and the only thing different about the ads is the final URL so it'll test all everything will be exactly the same except for the landing page where we're sending traffic to so that will allow Google ads to kind of rotate Those ads and then continue to serve whichever ad is driving more conversions for us so now we have two advertisements in this ad group so what we're ready to do is create more ad groups so we're going to come over to our search campaign again click on ad groups and click on the plus sign to create a new ad group okay so we're going to set up an ad group and we're going to use use a standard ad group again you can use Dynamic ad groups within your existing campaign so you don't need to create separate campaigns with standard and dynamic ad groups Dynamic ad groups can actually help you find more traffic because it's going to give you more keywords that you're targeting so it's going to use the words basically on your page your ad copy all the information on your page to Target your ads when you're using Dynamic ad groups so it's standard let's create a new ad group and instead of doing something again with betting let's go to our area rugs so we're going to take our Farmhouse rugs and Farmhouse area rugs we're going to copy this page and what we're going to do is name our ad group so Farmhouse area rugs and what you want to do is rinse and repeat this process over and over and over again so for keywords we can enter our landing page URL we can just click on get keywords but a lot of times I'll just come in here and click on Farm or search Farmhouse rugs the main keyword that I'm targeting with this page and now you can see if we scroll down here there's a bunch of very relevant keywords we can Target so we could do Farmhouse rugs Farmhouse area rugs kitchen rugs now what can be very helpful too as you're building these campaigns is if I come in here and I have my farmhouse rugs category you can see I have it broken down by different sizes and then I have one that's just modern so one with a one style but there's a bunch of different keywords here as well so Farmhouse Runner rugs Farmhouse rugs for living room Farmhouse kitchen rugs so what I want to do is take those different categories and make sure I note them down down because I can add those categories to my website and it's only going to help my performance through Google ads and it's only going to help me drive more traffic through organic search traffic as well if I'm targeting all of these more long tail keywords because when someone goes to Google and they're looking specifically for Farmhouse bathroom rugs Farmhouse Runner rugs Farmhouse rugs with a separate size it's going to help me to have a page full of different products that are highly relevant to that search term so as you're building that campaign keep that in mind because you can easily find new SEO keywords as well and it's going to help you create more and more pages on your website that will only help you rank well through organic search and help your Google ads campaigns so let's continue to use these phrase match keywords we're going to keep putting quotes around our keywords that we're targeting and now you're going to see down here your campaign is using smart bidding use broad match to get more conversions at a similar or better Roi so that's something you can test I would highly recommend just starting with phrase match keywords and you can always open up to Broad match keywords as you start seeing how your performances so if you're happy with your performance then what you can do is start incorporating some broad match keywords as well or just update your match type so instead of having a phrase match keyword just use the broad match variation you don't need to use multiple keyword match types in the same ad group I would highly recommend just choosing one match type I personally like to use phrase and just sticking with that match type for each keyword in the ad group but you can you still use broad match or phrase match or exact match just don't mix and match all of them you don't need to add something like Farmhouse rugs in every single match type just choose one match type now for right now I'm going to use a bunch of these different keywords here so I'm going to kind of fast forward to this part and just keep putting quotes around these relevant keywords okay so we have all of our keywords added here this should help us basically reach for every single relevant search about Farmhouse rugs and we're gonna be able to serve a relevant ad and drive people to a landing page that is just going to have a list of these different product categories and our top products for sale so let's come down here and we're going to click on Save and continue so when you're setting up your ad group you need to name it you need to choose the keywords that you're targeting here and then all you need to do is create your advertisement now make sure when you're setting up your final URLs you're always sending traffic to the right landing page so we're going to start here copy our link address and we're going to paste this here and then we just have to go through and update all of these different options here for our headlines and our display path so we can make this really easy by just basically changing betting to area rugs so everywhere that there's bedding or comforters we can use area rugs or Runners and just try to use some of these different ad copy options that we have to create good or great ads so might have to adjust these a little bit I'm going to fast forward to this part a little bit just because I'm just going to be updating betting to rugs okay fast forwarding a bit we have our final URL set we have our display path set if we come down here we have 15 different headlines and they all are geared around area rugs instead of bedding so we're going to keep scrolling down kind of just updated a little bit of our ad copy here and if we come to our descriptions again the same exact thing all geared towards rugs Runners outdoor rugs our ad strength is good as long as you have a good ad shrink you really shouldn't have much of a difference in performance between good and great so we have our description lines so all we need to do now is click on done and then we can do is add more site link extensions to the ad group level for our area rug ad groups so what I can do is take some of these different options here so for example 8x10 is a very popular size for area rugs so I could do eight by ten I could do modern Farmhouse area rugs I do have a category on my website for bathroom rugs so we can just kind of incorporate some of those different options and it's just going to make your advertisement more relevant to each individual search so that's ultimately what your goal is is to use extensions to make sure that each ad group is serving up the most relevant ad possible so we have our ad created here so all we need to do is click on Save and continue and now we have our two ad groups created so what you want to do is rinse and repeat this process that I just showed you for every single relevant page on your website the way to think about ad groups is where are you sending traffic what are the best keywords that describe that page and What are keywords that people are going to type in so that you can sell them your products or services that are listed on that page so pretty self-explanatory Farmhouse area rugs if we click on it you can see the keywords that we're targeting all relevant towards Farmhouse rugs rustic rugs so some of the different keywords that people are typing in and our ad is all geared towards area rugs and we're sending people to a landing page that's going to match what they're searching so that's the goal for a Google ad search campaign you want to start with your conversion tracking you want to use the smart bidding option so that you're driving conversions at the lowest possible cost and then you want to create ad groups for every single relevant landing page on your website that will help you drive conversions and ultimately revenue for your business so all I need to do now is continue to create these ad groups and what I'm probably going to do is create a separate video of me just building this entire search campaign from scratch so I'm going to start it from the beginning I'm going to build a huge search campaign it's going to be a very long video but for anybody who wants to watch me build one from scratch that's going to be how I'm going to do that video in this case I just want to give you kind of the steps to get started with your campaign and the process that I use to basically give myself the best chance at success for a Google ads campaign so we have our search campaign running and all we need to do is wait for everything to be approved it should run pretty quickly so we shouldn't really have any issues at all with our campaign running so what we want to do next is I want to create a performance Max campaign now the next type of campaign is going to be a Google ads performance Max campaign so with these what we can do is create asset groups and our ads will actually run across all the different Google channels search display Discovery video Gmail Maps so you're able to reach people in different places across the Google ads Network so let's get started with a performance Max campaign so the two campaigns I would highly recommend getting started with are search campaigns and performance Max campaigns so we're going to click on new campaign here we're going to choose the same exact objective we have the same exact conversion goal here we're going to click on continue and then instead of choosing search we're going to choose performance Max now keep in mind you can also run a display campaign a discovery campaign a video campaign if you have an e-commerce website you can run a shopping campaign so you can run all of these together and see what is giving you the best performance but keep in mind things like Discovery display and video a lot of times are going to be much more for building more brand awareness and building more awareness around your products and services you can still drive a lot of conversions especially with video so video can work really well for some advertisers but I've seen great performance with performance Max across a lot of different advertisers that I've worked with and for my own campaigns so what we're going to do is we're going to click on performance Max and we're going to name our campaign okay so we'll do Farmhouse goals performance Max 2022 and we'll click on continue so the setup process for this is going to be pretty similar but we're going to have a different thing when it comes to targeting and building our advertisements so we're going to start with our budget so let's just say I want to spend 65 per day for this campaign too and what we can do is adjust our budget over time depending on what's giving us the best performance so what we want to focus on is conversions so we're going to choose conversions and we're going to set a Target cost per action but what I'm going to eventually do is use the same exact bid strategy for this campaign as my search campaign you could use multiple bid strategies so if you want to create a separate bid strategy so depending on the performance that I'm seeing I'm going to try to use my bid strategies to really drive the most conversions at the lowest cost I mean if I'm spending let's just say two thousand three thousand four thousand dollars a month I want to drive as many conversions as possible as I can for that budget because that means more revenue for my business so we want to focus on conversions we'll set the same exact target CPA and what we can do is we can adjust this as we see what our performances so we're going to click on next so you want to enter your location and language targeting here not much changes really for my my website here for this different campaign final URL expansion you want to make sure you send traffic to the most relevant URLs on your website and you want to keep final URL expansion on at all times you can exclude specific URLs now the option other option is to only send traffic to the URLs you provided the way performance Max works is they're going to try to send traffic to the best landing pages for whoever is clicking on your advertisement so I'm not going to adjust final URL expansion at all we're going to keep this checked I'm not going to exclude any URLs so we are ready to click on more settings and again you can set an ad schedule for your performance Max campaign you can set start and end date so if you're running it for a specific promotion and you can set campaign URL options as well we're ready to click on next and what's different about performance Max is we create asset groups so you can see here show high quality ads to the right people start by adding your assets the building blocks of every ad Google will test different combinations to create high performing ads across formats and networks that work best for your goals and audiences you want to reach so if you're not familiar with performance Max at all you can see here your ad is going to run across YouTube gmail search display and discover so your ad is going to run across all of Google's different channels and you're basically just giving Google ads a ton of assets that you can use to create the advertisements that are going to send traffic to your website and then we're going to set up targeting in the next set so basically what you want to do is try to pick out targeting that matches your assets and make sure that your final URL that you're setting here matches your assets as well okay so what I'm going to do for mine is I'm going to send traffic to this page that I set up 52 beautiful Farmhouse decorations you will love okay so what we want to do is we're going to start with this as our final URL so we're going to copy it we're going to come over here and add this as our final URL since we have URL expansion on it's still going to send traffic to other pages on our website so the next thing we need to do is add up to 15 images for this asset group now keep in mind we can run multiple asset groups so what I'm going to do is for this is do Farmhouse decorations we're going to scroll down and let's add our images so when it comes to your images let's scroll over here first so the image guidelines there's three different sizes so optional is a portrait image four by five the recommended size is 960 by 1200 for square images one by one the recommended size is 1200 by 1200 and then there's landscape images which are 1200 by 628 so you want to upload your images here you can also scan your website as well but what I'm going to do is I'm going to click on upload and I'm going to be using a lot of the different images that are already on this page so that when people come here they see the images that were in the advertisements so we're going to come over here we're going to upload my assets okay so my assets are uploading and you can see they're all selected with one ratio so a lot of them are just going to be using Square images so so what we can do is instead of using Square images for all them if we click on an individual asset we can choose some of these other sizes as well so this one is not a big enough images big enough image so it only lets us use Square so we'll come back to results and we'll find some so if we click on this one here again same thing so we want to make sure we're using large images so with this one we can select one by nine by one it doesn't fit that well so you want to find images where it fits well there we go this one will be a little bit better 1 by nine by one and we can do a four by five and this fits for all three ratios so all you want to do is click on these different images and then select the dimensions that work best for the image that you have so for something like this what I can do is just use the one by nine by one get rid of the square and use the 4x5 as well so we have two ratios there right now we already have 15 selected assets so what I can do is go through this and make sure I have enough 1.91 by one images here you don't just want to have one or two so we're going to upload more assets again okay so we should have better pictures now so with this one I can use three different ratios here so we'll select the three ratios so what you want to do is upload your assets and just basically find the right images that work best for your ads so we have three ratios there so we have 12 selected assets now so you just want to click on some of these different options and make sure that you have enough of these different sizes so this one will work for landscape and square I'm not going to use this image not going to use this image so we'll scroll up and use some of these images up here okay so we have our images selected we have 12 let's get a couple more okay so we have our 15 selected assets now so we can click on Save okay so you want to use all of your assets that you can so we have our 15 images next we want to add up to five logos you really just want to use at least two logos so there's two different logo sizes there's a square and there's a landscape logo the square is recommended and you absolutely have to use the square logo the landscape logo is optional so we're going to up upload some logos okay so I have my Logos uploaded so this one actually didn't fit right so I have my square logo here so one by one and then if we come back over here I have my four by One logo here as well so both logos look good so we have two logos one in each size you can use different logos different colors so if you have a variety of logos that you use you can add all five if you want next is going to be videos so you want to use videos you want to upload them to your YouTube channel and then just search them the specific YouTube url here and you want to use those videos for this campaign as well if you don't have videos Google ads is automatically going to generate them when possible you are much better off creating your own videos or even paying to have them created it's definitely going to be better for your overall asset group so I'm going to upload my videos now okay so we're gonna click to add our videos now my videos are more geared towards Farmhouse Furniture so they're probably better videos for the next asset group I create because I'm going to do one for Farmhouse Furniture as well but just to show you how to use some of these different videos now what you want to do is create video goes for each individual asset group now for this I I'm just going to select some of these different videos here so we're going to do all three of the videos I have and we're going to select all three of them so just come in here just copy the link address and then go over paste it right here when you're searching YouTube and we'll click on this one as well and now we have three different videos here 20 seconds 31 seconds 26 seconds so just some different videos so we'll click on Save next we want to do is use our headlines here we can add up to five headlines if we keep coming down here we can add one long headline obviously you want to use all of the descriptions the headlines that they give you and use as many characters as possible so a lot of times I start from the bottom to the top call to action is going to be shop now for me so we're going to scroll down and use shop now business name is going to be Farmhouse goals under more options here you can see we can set a display path I'm not going to do that for this one so if we start scrolling up we're going to enter our short description our different description lines here as well and then our headline okay so we have our five headlines here so I have 52 best Farmhouse decorations shop our Farmhouse Decor shop Farmhouse goals and then just some different styles as well so now we're going to use our long headline so I'm going to enter my long headlines here and again if you go over the question marks here it's going to give you a lot more information as well so if you're looking for some more information just scroll over this little question mark and that will give you more information so I'm going to enter my long headlines and my description lines okay so we have our five long headlines here now keep in mind these since these are long headlines you don't really want to use punctuation at the end of them just keep them open so if you do have punctuation at the end just get rid of it because you don't need punctuation for any of this so even where I have an exclamation point here we're just going to turn that into a hyphen so we have our five long headlines now let's enter our description lines okay we have our description lines here so we have 160 character description line and the other four are 90 character descriptions so if we keep coming down here we have our call to action we have our business name so what you can do is Click on this and see what your ad looks like through some of these different channels so if you like the way your ad is looking everywhere then you're ready to launch this asset group the only thing that we need to do is set an audience signal so what you want to do with an audience signal it's going to help you reach the right audiences faster performance Max will use it as a starting point to find new conversion new conversions across Google so if we create an audience signal the way to look at this is to say if I'm using my data for example and we come to browse and I do all users of Farmhouse goals I do my farmhouse Decor audience basically I could just use these two custom segments here and Google ads is going to say okay everyone who has visited this page everyone who has visited The Farmhouse decorations page they fit into this profile of people who are interested in buying decorations Furniture whatever it might be so basically what I'm doing is I'm telling Google ads these are the people that I think are going to be most likely to convert Target them and target people who are very similar to them so we can also come in here to my data and if we come to browse I can choose some of these other options here so recently active users first visit I can also come down here to in interest in detailed demographics and I can say okay if I come to browse we go to in-market segments I can try to find a Home and Garden in Market segment or what I can do is just come in here and it's going to give me some suggestions and recent selections so I can use home decor here so we'll use home decor if I come to browse again so if we collapse the in-market segments I can come to life events and I can say hey someone's going through a home renovation let's target them as well so we're targeting some of these different audiences here and what we're doing is we're basically just trying to reach who will be ready to purchase from us who is going to be the most likely to purchase now the other thing you want to do is set up a custom segment and what I like to do is name my segment let's just do Farmhouse Decor Search terms and what we're doing is we're targeting people who search for any of these terms on Google so what I can do is add some Google Search terms like Farmhouse decor we can do rustic decor a lot of times they're going to give us some different ideas so as you start entering things so rustic Farmhouse wall decor so just keep adding all of these that are relevant for your business and even just entering some of these keywords and maybe we'll do some more things more specific so far Mouse decorations we can do things like Farmhouse furniture and we'll add a few more here so we'll do Farmhouse bedding Farmhouse area rugs so people who are searching all of these different keywords are going to be highly relevant in the products that I have on my website you can see weekly Impressions is already 1 billion to 5 billion so there's plenty of search volume there even just adding this many keywords sometimes what I'll do is I will just enter my SEO keyword list copy all the Search terms and just paste them here you can do that by creating a file in Microsoft Excel or Google Sheets putting all your keyword lists there copy it and just paste it and it will enter all of them just like this so you can also expand this segment by including people who browse types of websites or people who use types of apps so what we're going to do is we're going to click on Save and now we have our custom segment we have our data here and we have some in-market audiences so what Google ads is going to do is use this audience signal so we're going to say farmhouse decorations audience signal and they're going to continue to serve to these people and people who are similar to them to try to find people who are going to be most likely to convert you can also use demographics as well so if you know people are going to be more likely to convert if let's just say for Farmhouse Decor if they're 25 and up so we'll click on Save and now we have everything set that we're ready to click on next and we can also add extensions to Performance Max so you can see all the same extensions here so if I just come to site link extensions I can use some of the ones that I set at the campaign level so we can do let's say best Farmhouse betting we'll scroll down here shop Farmhouse goals Furniture we'll do Decor lighting so some of the different things people are looking for so we have our site link extensions here do the same thing with callout extension so we'll select all four of our call out extensions and I don't have a call extension but we'll do structured Snippets and we'll choose well let's create a new structured snippet we will do styles rustic farmhouse shabby chic antique and modern okay so some popular Farmhouse Styles we'll click on Save and we have our structured snippet now we have our call out our site link extensions we're ready to click on next and we're ready to review our campaign so we're not getting any errors if you see this over here for an asset group we can always go back and fix it after we launch our campaign a lot of times when you click on this it doesn't even show you the error so for right now we're ready to publish our campaign we have a performance Max our goal is outbound clicks we're maximizing conversions right now but let's publish this campaign now again we just built one asset group and one audience signal so what we can do is we can come over here to asset groups and click on the plus sign and create another asset group so instead of Farmhouse decorations I can do a new asset group and gear it all towards Farmhouse Furniture I can use some of these Furniture videos I have on my YouTube channel and just focus on that I can create another asset group for let's say for example somebody who's looking for Farmhouse bedding or Farmhouse area rugs or any of these different options that we have lighting and then what you want to do is set up your audience signal for whatever it is you're promoting so I can use an in-market audience for people looking up Furniture I can use my my data for people who are going to Furniture pages on my website Google ads will use all of that to serve our advertisements across all of these different Google channels and hopefully drive us a lot of conversions I've seen a lot of great success with performance Max so you definitely want to try it out and see how you're performing okay so coming back in here to our all campaign screen I'm just going to keep my performance Max bid strategy what it is so under settings we have targets EPA and we have it run for two dollars so what we want to do is bring that Target CPA down but for right now what we're ready to do is run these two campaigns see how they're performing we can create more campaigns and have run them across some of the different channels but with performance Max your ads are going to be running across all the different channels and we're really going to be focused on conversions if your goal is to kind of build a little bit more product awareness or brand awareness you can also use these same objectives you don't have to use the brand awareness and reach objective so if we choose leads we click on continue and then try to use a display campaign Discovery video or use all three see what performs the best for you the next campaign we're going to be creating are Google Discovery campaigns and with Discovery ads your advertisements will actually run across Gmail across YouTube and across the Google discover feed so you're able to reach people in different areas depending on where they're browsing so let's get started now just to give you a quick introduction Discovery campaigns allow you to reach people on the YouTube home page and the watch next feeds on Google discover and on Gmail their native advertisements through Google ads that are very easy to create you basically just provide your assets and Google ads will serve the top performing ad combinations I'll go over more of this later in the video when it comes to who you're targeting you can utilize your data or any of the different audience targeting that's available through Google ads so there's a lot of different options here so let's start by building a campaign now before we get started with building our Discovery ads campaign I just want to show you some different examples directly from Google ads so you can see the first one here on the left hand side is an example from YouTube so you can see sneaker advertisements and the way that they look the other one over here on the in the center is you're going to see a Google discover advertisement so obviously you could see a very nice image there so it looks like a really good advertisement and then over here on the right hand side you can see it's a Gmail advertisement example so just three different places your ads can run so YouTube It's watch next and the home feeds Google it's going to be through Google discover so you can see your advertisements will show up when people are in their discover feed and then over here on the right hand side when people are in their social and promotions tabs in Gmail that's when they'll see your advertisements so we're going to come over here and we're going to start building our campaign okay so we want to start in our Google ads account and what I'm going to be promoting today is on my farmhouse goals website I'm going to be promoting an April 2022 promotion where people can can use a certain code at checkout for 10 percent off all furniture on my website so we're going to come back over here to Google ads we want to create a new campaign so you want to start by choosing your campaign objective and I would highly recommend just focusing on one conversion when you're creating this campaign so you want to choose either sales or leads here now you can use some of the other objectives but with sales and leads you're going to get the best results so in my case I'm going to choose sales here it's going to pull up some of the different conversion goals in my account so what I want to do is remove two of these conversion goals so we're going to remove this one and I'm just going to focus on purchases which is my main conversion goal in my account so we're going to click on continue after that you need to choose your campaign type so down here Discovery run ads on Youtube Gmail discover and more so this is where we want to choose next you want to choose the web page people will go to after clicking your ad so I'm going to actually take my landing page we're going to copy it and we're just going to paste this right here and then you need to name your campaign so let's do okay so my campaign name April 2022 Farmhouse furniture sale so we're going to click on continue okay so start with our campaign settings here you can see we have our conversion goal all set next we want to choose our location targeting so you can you want to make sure you're just targeting the locations where your customers are located in this case I ship products to United States and Canada so we're going to choose these two locations languages you want to choose the languages your customers speak so in this case I'm just going to choose English for my language targeting I want to keep scrolling down here next is going to be your bidding strategy so you want to be optimizing for conversions and you can set a Target cost per action as well which I prefer to set Target cost per action so if you don't set a Target cost for Action you're using the maximize conversions bid strategy if you do set a Target cost per action you can actually say you want to drive conversions at a certain cost or less basically so in this case they're giving me a suggested Target CPA of three dollars so I'm going to apply that to this campaign and ultimately over time you want to bring your target CPA down so that you can drive more conversions within your budget so we're going to keep scrolling down here so for Budget let's just say I want to spend around a thousand dollars this month so what I can do is enter a budget of thirty three dollars you want to take your budget and essentially multiply it by 30. so in this case if I have my budget set at 33 dollars a day I'm gonna spend somewhere between 990 dollars and a little bit over a thousand dollars now they're recommending a budget of at least fifty dollars per day if I'm driving theoretically 11 conversions so at a 33 dollar budget Target CPA of three dollars let's just say I'm driving conversions at three dollars per conversion then I would drive 11 conversions per day this budget is more than large enough I always recommend setting a budget to where based on your cost per conversion you're driving at least three four conversions per day the more the better but if you're not if let's just say my target CPA was thirty dollars my budget was thirty three dollars you wanna make sure you have a much higher budget than your target CPA so in this case three dollars here 33 dollars here I think that's perfectly fine I could always raise my budget if I'm seeing really good results so let's keep coming down here to more settings so we'll click here you can set specific ad schedules so choose when your ads run during the day in this case start and end dates so since it's a an April promotion I want to choose the start date as April 1st and then I want to select an end date of April 30th so I want to make sure my ads are only running during April so that people aren't seeing these advertisements in May I could always come back and change update my advertisements and change as my promotion changes more settings down here so content exclusions Discovery campaigns will automatically exclude moderate to highly sensitive content so you don't really need to change anything here so we're ready to move on to the next step and now it's going to come to targeting so I would highly recommend using different types of targeting starting with custom segments so with custom segments you can easily create your own custom segments so just click here click on the plus sign for a new custom segment what I like to do is choose people who search for any of these terms on Google so you want to name your segment and then you want to add Google Search terms you can actually just copy and paste a list of keywords if you already have them otherwise what I can do is I know I want to Target people looking for furniture so specifically I want to Target people looking for Farmhouse Furniture so I could choose something like Farmhouse Furniture I can find some different synonyms like rustic furniture and Country Furniture and do something like shabby chic furniture and then what you want to do is just keep adding keywords to this list so using my landing page I could do accent Furniture bedroom furniture which would include dressers and nightstands and headboards and bed frames dining room furniture which would include dining tables all of the these different keywords here and you want to keep entering them here so your weekly Impressions should continue to grow as you add more and more keywords so I've already created this audience all you need to do is enter a bunch of Google Search terms here name your audience and click on save you can also expand the segment by including specific websites or apps but in this case just enter I would say at least 20 Search terms click on save you can enter more and more Search terms because you're basically trying to Target people who have used those Search terms on Google so I already have this audience here so I can click to add create custom segments go to browse and you can see I have Farmhouse Furniture Search terms so we're going to click this one here you can see my custom segment it says is between 10 million and 50 million weekly Impressions right now it's showing 41 million weekly Impressions so that should be really more than enough just to run this campaign and I can just Target this custom segment for now but let's go through some of the different targeting options here as well I would highly recommend using your data so use some of your remarketing audiences you can just create a discovery campaign and say okay I just want to Target my let's just say anybody who has visited my website over the last 30 days so right now that would be this audience right here is all users of Farmhouse goals through my Google analytics 4 account and I would get rid of my furniture Search terms custom segment here and I could just Target people who have visited my website and use my own data to create a remarketing campaign that just runs as a discovery campaign on YouTube on Google discover and through Gmail so since I want to combine some of these different audience segments here I'm going to use my custom segment for Farmhouse Furniture I'm going to say anybody who's been to my website over the last 30 days we want to Target them with this promotion as well let's use a similar segment too so we can come over here to browse and instead of website visitors we can choose similar segments so these are built based on our website visitor audiences here so let's use similar to and I have a Furniture audience here so you can see the size of this audience is 10K to 66k so we'll choose this one here as well now one issue you might run into when you choose a similar audience is weekly estimates might not be currently available because your similar audiences are always changing based on your actual data so your website visitor audiences are going to change as you get more and more people visiting but right here similar to my furniture audience I want to Target that as well even though it says zero I still you can see it says 10K to 66k for size I could also use some of my other similar segments there too now we'll keep coming down in interest and detailed demographics so if I come in here and we go to browse you can see some of these different options in market segments life events detailed demographics and Affinity segments I prefer to Target in-market segments if anything but in Affinity segments are going to be very broad so what I like to do is if you come here to search you can search things like Furniture whatever it is you're promoting enter a search there and see if you can find some different in-market segments life events and some different things that you can Target so in this case Home Furnishings those are people who are interested in purchasing Home Furniture so it's the perfect audience for this type of campaign so we're going to choose this in Market audience and this will give us plenty of weekly Impressions by using a custom segment by using our data and by using an in-market audience again you don't have to combine all these I like to combine some of these different segments and then as we scroll down here you're going to see optimized targeting I prefer using optimized targeting as well so Google may find people beyond your selected audience but it's only going to help our conversion rates by using optimized targeting and then you can also use demographics as well and choose specific people you want to Target in this case I'm going to leave my demographics wide open and just focus on some of these different audience segments and we're going to use optimized targeting so that will bring us to ad creation so we want to create a discovery ad and what you want to do first is start with your final URL so where you're sending traffic to in my case I'm sending people directly to my furniture page and I'm also going to duplicate this ad and send people to a separate landing page as well because that way Google ads will serve my top performing advertisement based on whichever landing page is driving more convergence so we're going to come back over to our campaign so we have our final URL set here next you want to choose our images so you want to add up to 20 images so if we just scroll over this question mark real quick you can see some of the different images and image sizes they recommend so landscape images Square images and portrait images and basically what you want are images that are long at least 1200 by 1200 or larger so what I'm going to do here is click on the plus sign for images you can choose from your asset Library so images you've already uploaded you can upload new images here you can use some of the stock images they have and you can scan your website in my case I'm going to choose my asset library because I've already uploaded a bunch of furniture images and you can see all of them so 1500 by 1125 1500 by 1500 so you want to use very large visual images and then what we can do is let's say I click on this here and we go to selected you can choose between these three different ratios so this one works perfect for this it works well as a square and it works well as this too so we can select three ratios and that will count as three of our 20 images so we want to keep doing this for some of these different images here so we'll select this one so again this one works well for all three too so we have our landscape our square and we have our four by five image here so we have three more images added so now we have six out of 20. so I'm going to kind of fast forward to this but you want to keep selecting images and you can take some of these images for example I could take this one and just use the square and select one ratio so you just want to choose the best possible images that you think will help people actually go to your website and complete your conversion goal so I'm going to fast forward to this part a bit and pick all 20 of my assets okay so you can see I have a total of 20 selected assets I would just highly recommend making sure you have enough images here so that Google ads can serve different advertisements to people and they're not seeing the same images over and over you never know what people are looking for so somebody might be looking for patio furniture somebody might be looking for accent Furniture somebody might be looking for living room furniture so you want to use different images to try to reach People based on what they're going to look at so we have some of these different ad previews here so you can see the YouTube watch feed and it will continue to go through and show some of these different advertisements so you can see the way that your ads are going to look but once we have our 20 images here next you want to add logos so with logos what I like to do is choose one square logo here so you can see we have our One logo already selected so we're going to click on save you can add up to five logos so if you want to use some different logos that you have you can do that as well now we come down to headlines so we want to add our headlines and we can add up to five different headlines you just want to click on this plus sign so the headlines are all going to be 40 characters we come down here we have five description lines those are all going to be 90 characters and then we also get business name here and call to action text so I'll do those two real quick because business name is just going to be Farmhouse goals and for call to action text I'm just going to use shop now okay so now I'm going to enter my description lines and I'm going to enter my headlines I'm going to fast forward this part a little bit and not type out each individual one through this video okay so I have my five headlines here so just kind of focusing on the sale that I have so I could also do April sale and different things like that I could use different headlines but you really just want to focus on the sale and then go over some different selling points upgrade your furniture today Farmhouse furniture for your entire home shop the best rustic furniture sets so we're gonna come down here to descriptions and we're going to enter all five of our descriptions okay so we have our five description lines here too and one thing you just want to look at the top so our add strength here is excellent we've used all of our images all of our headlines and all of our descriptions so this should help us kind of get the best results with our advertisements and with our targeting so we have our entire advertisement ready so we're just going to click on create ad here now you can see we have our advertisement so we can create a brand new advertisement if we want which you can do it'll only help your performance or we could do is come right here duplicate this advertisement and then just change our final URL so instead of sending people to my product category Furniture page I could just say let's just send them directly to Farmhouse furniture and I'll set up a landing page at that exact page as well where I go over the exact promotion what code people can use at checkout now keep in mind this entire promotion is not something I'm actually running on my website I'm just showing you this to give you a good example for how to run Discovery campaigns so we have our second advertisement here we update our final URL and all we need to do do is click on apply changes and we have two advertisements here and we can click on next okay so they give us the following issue May negatively impact our campaign's performance they want us to increase our budget to fifty dollars per day again I think our budget is perfectly set based on trying to spend one thousand dollars for the entire month of April and with our Target CPA bid of three dollars so we have our campaign name type objective we have all of our campaign settings here our ad group who are targeting and our advertisements so all we need to do now is click on publish campaign and our Discovery campaign is going to start to run now there's different options you can choose as far as targeting different audience segments in different ad groups using different advertisements so you can always come here duplicate your ad group so we have ad group one right here say okay let's copy this ad group and then all you need to do is click on paste and it's going to duplicate that exact ad group and then you can just go into your audiences and adjust your audience segment so you can choose to basically say I want to have an ad group that one targets my remarketing audiences one target similar audience one targets my custom segments and one Targets in Market audiences and choose to run them as different ad groups rather than combining them like I did it's really a matter of preference and then you can choose to pause certain ad groups on certain days if you want to make sure that maybe the in-market audience is seeing your advertisements one day and then another day maybe similar audiences are seeing your advertisements so you can kind of adjust who is seeing your ads but I do think Discovery campaigns could be very useful if you are running a promotion like this and you just want to make sure you're getting your point across to people as they browse YouTube or Google discover or use their Gmail so these are Discovery campaigns if you have any questions about them please leave them in the comments section you can run your Discovery campaigns along with search along with performance Max and you really shouldn't have any issues with too much cross over there performance Max ads do run at in the same places that Discovery ads do along with other places as well so you could just run performance Max campaigns rather than Discovery campaigns but for right now it just gives you more access to some of the inventory through Google ads the next campaign we'll be going over are Google display ads so display advertising has been around for a long time so we're able to run our responsive display ads which will look like banners and Native ads across the Google Display Network so let's get started so I'm going to be creating a campaign through Google ads that runs across the Google Display Network now if you're not familiar with the Google Display Network it's made up of over 35 million websites and apps and probably some of the different websites and apps that you use on a daily basis so we're going to create a new campaign here and I'm going to be doing the same thing I did with my Discovery campaign a couple days ago where I have a sale on my website for 10 off furniture so throughout the entire month of April people can use a specific code at my website and that will give them a discount off of some of the furniture on my website as well so what we're going to do is we're going to come here to Google ads and we're going to create a new campaign so first things first you want to choose a campaign objective and if you're using conversion tracking which if you are running Google ads you should be using conversion tracking for your main key performance indicator so that you can optimize your campaigns for more conversions and ultimately more revenue for your business so what you want to do is use the sales or leads objective to get the best possible results out of Google display ads campaigns you can also use website traffic product and brand consideration brand awareness and reach but in my opinion I would rather use sales or leads so that I'm actually driving measurable results for my business rather than just driving clicks where people are might visit my website and leave within a couple seconds or just generating Impressions on my advertisements I want people to click on my advertisement and actually go through my website and hopefully convert so in my case my campaign objective here is going to be sales and then it's going to say use these conversion goals to improve sales so here's where you want to choose the conversion goals you want to optimize for in this case I'm just optimizing for my purchases conversion goal so I'm going to remove these other two conversion goals down here okay so my main conversion goal on my website is purchases and what I actually track on my website are affiliate clicks so every time someone clicks through an affiliate link that counts as a conversion on my website so we have our conversion goal here purchases so we're ready to click on continue now once we click on continue we need to select a campaign type so I'm running a search campaign right now a performance Max campaign right now and a discovery campaign so what we're going to do is we're going to run a display campaign and then what you want to do is choose standard display campaign through your setup and next you want to choose the web page people will go to after clicking your ad so in this case I'm going to come back over here we're going to copy my landing page I'm going to paste it in this field right here and then we need to name our campaign so I'm going to name my campaign now okay and we'll do April 2022 furniture sale Google display ads so we're ready to click on continue next we're going to start with our location targeting and our language targeting so you want to make sure you're choosing the locations where you serve your customers so wherever your customers are located so in my case I'm going to choose United States and Canada now the other thing here is when it has Target there's going to be presence or interest so when you choose this option which is the default option it's people in regularly in or people who have shown interest in my targeted locations in this case I'm just going to Target the presence where people who are actively in or regularly in my targeted locations so that's I'm going to choose here for a Target exclude I'm going to keep it as presents as well and I'm choosing United States and Canada because that's where I ship products to so we're going to keep scrolling down here and now we have languages so you want to select the languages your customers speak in this case case I'm just going to choose English for my language targeting and we're ready to click on more settings okay we'll scroll down here so add rotation so you can update your ad rotation I just leave this as optimize prefer the best performing ads you can set ad schedule so if you only want your ads to run during certain hours or on certain days you can choose exactly when your advertisements are running you can choose specific devices where you want your advertisements to show so you can set specific targeting for devices I usually just leave this wide open for devices now one thing you could do is use Dynamic ads through your the Google Display Network so what you can actually do is create personalized ads so if people visit specific pages on your website you can retarget them with your advertisements by using a dynamic ads feed that basically keeps track of every page that people are visiting when they visit your website and then you can actually serve them advertisements for the pages that they visited so if they look at specific products you can show them advertisements for those products if they didn't convert so that's one option here for dynamic ads I'm not going to be doing this in this video but it's something I could try to create a tutorial for in the future so next we're going to click on more settings one more time so you can choose start and end dates here if you want to set specific dates for your campaign and then last but not least for Content exclusions a lot of times what I'll do is I'll opt out of showing my ads if it's for mature audiences or if it's any sensitive content so those are a couple different options you can choose now for content type over here I'll also remove below the fold and park domains So Below the fold means that your ads are might show at the very bottom of pages so anytime someone is scrolling down your page they're going below the fold so I want my advertisements to show really in this top portion so that people can actually see my advertisements and so my advertisements don't get buried at the bottom of the page now your ads might still show below the fold even if you exclude this content type but it's more likely that your ads will show towards the top of the page if you exclude this so this is usually what I choose choose for Content exclusions across the Google Display Network so that's what we're going to do for right now and we're going to click on next okay so you want to set your average daily budget for this campaign and if you look over here on the right hand side you'll see the most you'll pay per month is your daily budget times 30.4 the average number of days in a month so if I want to spend one thousand dollars this month for this campaign then my daily budget here is going to be 33 dollars and I should spend somewhere between 990 dollars and one thousand and ten dollars basically so you just want to make sure you're setting a daily budget and then you can multiply it by 30.4 to get an idea of how much you're going to spend over the course of a month okay so we're going to scroll down here and next is going to be our bidding strategy so since we chose sales as our objective if you choose sales or leads you want to focus on conversions otherwise you're going to be focusing on clicks now if you're focusing on conversions that will obviously help you get the best possible results for your campaign so I'm going to choose to focus on conversions it's going to say how do you want to get conversions I'm going to choose automatically maximize conversions and I'm going to set a Target cost per action and I'm going to use their suggested Target CPA of three dollars and 10 cents so I'm going to apply this target CPA and you can see it's going to say pay for conversions so we have a 33 dollar daily budget our Target CPA is three dollars and ten cents so we should drive about 10 conversions per day on average over the course of a month as long as our Target CPA is three dollars and 10 cents or less so ultimately our goal is to get our Target CPA as low as possible because that means we're driving more and more conversions within our budget so this is going to be my bidding strategy focus on conversions automatically maximize conversions set a Target cost per action and that's going to make us use the target CPA bit strategy where we're trying to drive conversions for three dollars and ten cents or less so we're ready to click on next okay so next is going to be targeting and you can see right now it says optimized targeting is set up for you help us get more conversions by using information such as our landing page and assets so we'll be uploading our assets and creating all of our Assets in The Next Step but as far as our landing page what Google ads is going to do is it's going to look at basically all the keywords on our landing page and really read our page to understand what we're promoting so if I'm sending traffic to my farmhouse Furniture page Google ads is going to know okay this website is selling furniture so we want to find them customers who are actively looking for furniture so what you could do with your display campaign if you don't want to add targeting is set up optimize targeting and just click on next because what Google ads is going to do is basically read all of our assets and our landing page to try to try to find customers however what I would recommend doing is adding targeting and I would recommend using audience segments so these three at the bottom keywords topics and placements is going to allow us to suggest where we want our ads to show so if we come in here to placements you can actually suggest specific websites YouTube channels YouTube videos apps and app categories that we want to Target so if we come in here and we just search a specific word phrase URL or enter a video ID it's going to give us a bunch of different websites that we can Target YouTube channels that we can Target YouTube videos that we can Target and basically what we're doing is we're just suggesting websites so this will not limit your ads at all if you're using optimized targeting but if I just come in here and I just search for example we'll do home decor so let's say people who are visiting websites and apps and using watching YouTube videos that are about home decor we could Target those placements specifically with our ad okay so we have 281 websites here over a thousand YouTube channels over a thousand YouTube videos and if you want to choose placements all you need to do is go through each one of these and click on some of these specific placements so you just click on these placements click on done and you're basically suggesting different places where you want on your ads to run this will tell Google ads the types of websites where you want to show your ads to people who are browsing those websites so we can do all of these here and enter all these websites truthfully I don't really Target placements too often so I'd rather just target audience segments and Target specific people regardless of what content they're looking at currently so I'm not going to enter any placements here if we come over to ad targeting we can do topics and keywords as well so to go over topics really quick you're basically saying I want my ads to show on pages about specific topics so what I could do here is just scroll down choose Home and Garden click on done and we can leave that as our targeting where again you're only suggesting web pages so your ads are still going to show outside of these topics so I can just do this targeted topic for Home and Garden that matches my farmhouse Furniture campaign perfectly so we'll just leave this as a targeted topic and then we'll come down here and add targeting again and if we start from the bottom one more time so keywords this is going to be keyword contextual targeting so suggest terms related to your products or services to Target relevant websites and if we scroll down you're going to see the keyword setting is going to be content only show ads on web pages apps and videos related to these keywords so if I come over here back to my page if I entered keywords like Farmhouse Furniture Farmhouse living room furniture Farmhouse bedroom furniture dining room furniture if I enter all of those different keywords here it would Target Pages like my farmhouse Furniture page here or any blogs or any websites that are about furniture and pages that closely match those keywords it's not going to be people who are typing in specific keywords into Google it's going to be based on the actual pages and the content on those pages I really never use targeted keywords anymore for when I'm targeting content if anything I'll choose a topic sometimes but for the most part I don't really Target keywords I don't really Target placements I focus mostly on the audience segments targeting here now demographics is pretty straightforward you could suggest People based on age gender gender parental status or household income in this case I'm not going to change any of my demographic targeting I'm just going to leave it wide open so basically I trust Google ads to find people who are going to be more likely to convert rather than excluding People based on specific demographics so let's come into audience segments and go over some of the different options there so if we come into audience segments and we go to browse so you have different options here from detailed demographics you have Affinity audiences in market and life events your data and similar segments combine segments and custom segments so detailed demographics if we come in here you can see pretty straightforward parental status marital status education and homeownership Status so for example I can come in here to ownership status and just say you know what I just want to Target homeowners but in this case people who are homeowners people who are renters they both buy furniture so there's really no reason to exclude one or the other so you can choose detailed demographics here if you want to I don't use those too often honestly Affinity audiences these are interests and habits they're very broad interests and habits so if we come in here to food and dining for example coffee shop regulars so even if you're selling coffee it doesn't mean that there's somebody actively looking to purchase coffee they might have their morning routine where they go to Starbucks or they go to Dunkin Donuts and that's where they go every day to get their coffee so you can try it if you are for example opening your own coffee shop this might be a decent audience to try to Target in your local market but they're very broad interest groups and people aren't actively looking for any of the things in these Affinity segments so with Banking and finance Avid investors a lot of avid investors aren't looking for more products they're are just people who go into their whatever investing platform they use and they invest so they're not always the best targeting when you're trying to drive conversions they can be useful if you're really just focused on brand awareness but detailed demographics and Affinity I'm not going to use for this campaign so that brings us to in-market and life events so in market segments are people who are actively researching or planning so if we come in here to autos and vehicles and we do motor vehicles for example someone in the motor vehicles New category is actively looking to purchase or lease a new motor vehicle so Google ads can tell that based on Search terms people are using based on websites people are visiting so people who are actively researching Motor Vehicles Google ads will put into this category and then you can Target them with your advertisements so in my case what I can do is just come over here to search and first when you come to search they're going to give you a bunch of different ideas that you can choose you can see Home Furnishings those are people that are actively looking to purchase Home Furniture so that's the in-market segment I can select so that's the only in-market segment I'm going to select for this campaign and we're going to come back over here to browse now you can see right now with my weekly estimates based on my targeting and settings but not my budget or bid there's 2.2 billion weekly available Impressions that is more than enough impressions for my daily budget of thirty three dollars but what we can do is keep adding more targeting so we have our in-market audience here next is going to be your data and similar segments so I have videos on my Channel about Google ads remarketing so I'm not going to go over that in this video specifically but I do have some different website visitors audience set up so I can incorporate these in my targeting and say okay anybody who's visited my page over the last 540 days or visited my website I want to Target them as well so that's another option I have here for targeting now personally I like to run separate Google ads remarketing campaigns and then I'll use some of their other targeting in another campaign so I would rather not use remarketing in this campaign and I would rather use something like Home Furnishings in market and then what we can do is use similar segments so when you create website visitor audiences your similar segments are going to be created automatically so what I could do is just say similar segments similar to all users of Farmhouse goals and this is based on my Google analytics for data so basically anybody who's visited my website over the last 30 days they're going to find people who are very similar to them based on the types of websites they're visiting based on their demographics so a variety of factors and Google ads will build us this audience automatically and if we just scroll over you can see the size 25 000 to 66 000 people so it's a pretty narrow audience of people that are going to be similar to the people who are visiting our website so we're going to use these two targeting for right now next is combined segments and custom segments so I like using custom segments and you can create create them very easily even as you're building your campaign so if you go to create a custom segment all you need to do is name it you can either choose people with any of these interests or purchase intentions or choose people who searched for any of these terms on Google personally I like to do people who search for any of these terms on Google and you can add Google Search terms here so in my case if I come over my page you can use I can use these exact keywords on my page like Farmhouse Furniture Farmhouse living room furniture and I can use all of those Search terms and then people who are using those Search terms are going to be targeted with my advertisements so what you want to do here is use basically your keyword list for your website and you want to enter those keywords here and then you can Target that custom segment now I've already created this here you can see Farmhouse Furniture Search terms and if we just look real quick farmhouse style furniture stores near me I have just Farmhouse Furniture modern Farmhouse Furniture Farmhouse dressers Farmhouse sofas so there's a bunch of different keywords in here so if we click on this we now have a custom segment added to our targeting as well so if we incorporate one in-market segment one similar segment and one custom segment this is a very good targeting group and we're basically suggesting to Google ads these people in these audiences are going to be the most likely to convert on our website based on the in-market audience they're in based on them being similar to people who visit our website and based on people who are actively searching for Farmhouse Furniture when they visit Google so this is a good targeting group for right now so what we're going to do is we have optimize targeting on we're going to leave that on optimize targeting will find people beyond our targeting signals so essentially we're suggesting to Google ads to Target people in these audience segments but they can also go out and find other people who they think are going to be likely to convert even if they're not actively in these audience segments so we're going to come down here again and we're going to click on next next is going to be creating our responsive display ad so Google ads has made use creating Google display ads much easier with responsive display ads so what we want to do is definitely use responsive display ads if we're running Google Display Network campaigns so you want to start with your final URL so we have our final URL here our Farmhouse furniture shop page so we can come over here enter our business name next which is going to be Farmhouse goals next is going to be to add up to 15 images so if we click to add images first what you can see is our asset Library so any images we've uploaded and I've already uploaded a bunch of images here and what you can see is they're all very large images so 1500 by 1500 and basically all of them have at least 1500 on one side so if we come back over here to cancel if we just come over here to images real quick some of the guidelines the recommended size for landscape images which is 1.91 by one is 1200 by 628 the recommended size for a square image one by one is 1200 by 1200 so you want to make sure you're using very large images because they're going to look much better in your advertisements if you don't have good images to use come over here and use some of the stock images that Google ads allows you to use for free so if I come over here and just do something like Farmhouse Furniture let's see what some options they have okay and some of these are very good images that I would use for my campaigns now they're not that large some of these different images here so I'm going to come back over to my asset library and just use some of these images that are actual products on my website so when we click on a selected image you're going to see selected two ratios so there's two different ratios you can choose from when you're creating responsive display ads the 1.9 1x1 landscape images and then one by one square images so I can choose either one or two ratios for every single image here so I'm going to choose two for this one because they both look like good images for advertisements and that's going to give us two out of our 15 selected assets so I'm going to keep coming through here and selecting more and more images this one again gave us two different ratios that we can choose from so we're going to select two ratios for this image as well so I'm going to complete this process and just kind of try to select some of these different images here this will look best as a square so we'll just do the one ratio here okay so we have 15 selected assets so we can come over here and look at all of our different selected assets so these will all look good in our advertisements so we're ready to click on Save and now we have all of our images here next is going to be logos so again if we just come over here two different logos a four by one landscape logo with a recommended size of 1200 by 300 and a one by one square logo with a recommended size of 1200 by 1200 so we're going to come in here and select our different logos okay so I have a total of three logos selected here so you could use up to five so one of these is a little bit smaller than the other so one kind of is smaller here if we come back to the other one this one kind of fills out the entire logo so a couple different logos and then just one square logo so we'll click on Save and again the reason you want to use all of your images and logos is because Google ads is going to serve the top performing combinations so you want to use five logos if you have some different logos to use and you definitely want to use all 15 images so we're going to scroll down here next is going to be videos so if we click on plus videos these are optional so you can use videos directly from your YouTube channel so what you want to do is upload videos to your YouTube channel that you can use for your responsive display ads if I come over here to recently used I have some different Farmhouse Furniture videos I can select so this one's 25 seconds this one's 30 seconds this one's 19 seconds so we'll use these three videos here and click on Save there's no downside to using all the videos that you can there's no downside to using all of these different assets it's only going to help your overall campaign performance now next is going to be our ad copy so we'll start with headlines here we can add up to five headlines again we want to use all of our ad copy fields we can use long headlines here so you want to make sure you're using your long headlines that's 90 characters and then you get five description lines that you can use so you want to make sure you're using all of your different description lines as well and you want to use ad copy to really sell whatever it is that you're promoting so in my case it's going to be selling people on buying furniture for my website because they can save on furniture they're gonna get it quickly there's not going to be any issues if they want returns so you want to really understand your customer and what they're looking for here and make sure you're using selling points so somebody who might be saying okay I don't want to wait months for furniture you say fast shipping you say products available ready to ship now you know for somebody who might think the prices are too high we have a discount code here and we can also do top rated products at the best prices so you really want to focus on some of the different selling points of whatever products or Services you're selling now and make sure that people understand that if they go to your website and purchase from your business they're getting the best possible deal the best possible product and there's going to be no regret in their decision so we're going to enter our ad copy here and I'm going to fast forward to this part a little bit but what you want to do is make sure you're using all of your headlines create your long headline use all of your description lines as well okay so we have an ad strength of excellent after entering all of our ad copies so we entered five different headlines here so really focused on the sale top rated Farmhouse Furniture unique rustic style furniture and then April 10 off furniture sale we have our long headlines so best Farmhouse Furniture save 10 in April shipped fast and free next we have our description lines so we entered five description lines so all of them really focusing on the sale fast and free shipping no hassle returns making sure people understand they can shop Farmhouse furniture for every single room in their house we have living room bedroom patio and more so we really want to use different ad copy to make sure that whatever selling point is working the best at driving conversions on our website Google ads will continue to serve that selling point so we have our responsive display ad here what we can do is create another responsive display ad so use some different ad copy use some different images here so some different assets and that will only help your performance the other thing that you can do is just duplicate this responsive display ad if you have multiple landing pages so and all you need to do is just change your final URL here everything else will be exactly the same and then whichever landing page is driving more conversions so let's just say I have a page on my website we're going to get rid of this here that is just Farm House Furniture so we're going to send people to that website as well where we also have the code that people can use at checkout for 10 off furniture but let's just say the page is set up completely differently than this one all we need to do is change our final URL leave everything else the same and Google ads will continue to serve whichever advertisement is driving the best results now the other option here for advertisements is to upload display ads so if we choose to upload display ads here it's going to first tell us to enter our final URL so we have our Farmhouse Furniture page here as our final URL they're going to say Ad groups with a responsive display ad I've seen a 90 average increase in conversions you do not need to upload advertisements they used to be that was the only option you had for Google display ads but responsive display ads have essentially all but replaced uploaded display ads every time I run campaigns you see way more responsive display ad Impressions conversions everything so if we click here for supported sizes and formats you can see all of the different ad sizes here that you can upload so to create all these advertisements does take much longer because you need to create each individual size you definitely if you are creating your own advertisements and you don't want to create every single size I would recommend 300 by 250 I would recommend 336 by 280 if you do a square you could easily make a 250 by 250 and then just make it slightly smaller and do 200 by 200 for skyscraper I would recommend using the 160 by 600 and 300 by 600 I would use all three mobile options here and then for leaderboard I would do 728 by 90 970 by 90 and 970 by 250. if you do all those sizes you should get plenty of Impressions on your Google display ads I have actually created a few display ads for this campaign so I'm going to upload them now okay so not every size but we have 320 by 50 728 by 90 300 by 600 300 by 250 and then 300 100 by 50 and if we just click on one of these sizes so we'll do our 300 by 600 you can see the way our ad looks just a bunch of images 10 off furniture sale logo shop now so you want to make sure you have a call to action and you want to make sure that people really understand you know what they're gonna what they're clicking your advertisement and what the message on the page is going to be so you want to kind of create a seamless experience as best as possible so we have our uploaded display ads here so we can just click on create add and now if we scroll over here you can see all of our different advertisements so we're ready to launch our campaign now so if we click on next it's going to bring us to our campaign review okay so we have our campaign name our campaign type is display objective is sales goals purchases we have our final URL set our campaign settings for locations languages and content exclusions our budget 33 dollars per day bidding strategy Target CPA of three dollars and 10 cents and then in our ad group we have some of these different audiences that we're targeting and we have our ads here as well so we're ready to publish our campaign okay so once we run our launch our campaign all we need to do now is run it and let it start getting some activity some clicks and see how our overall results look if you do want to add additional targeting all you really need to do is either add it to your existing ad group or what you could do is take this ad group and this is what I'll do sometimes just do edit copy and then come in here and do edit paste so that will actually just duplicate our ad group so it's going to be the exact same ad group that we're running so we're just duplicating this ad group with the same exact advertisements we did in the previous step okay so now you can see this is our initial ad group here ad group one and then we have ad group one number two so here's our duplicate all you need to do is go in your new ad group you definitely want to rename your ad groups here so all you want to do is go into this ad group and then you can come over here to audience and all you need to do is click on edit audience segment here and that is going to bring up up some of these different audience targeting options so you can see the three that we selected in our initial ad group so we can remove these three audience segments and then we can just come back here into browse and choose some of these other options here so if we want to maybe go to in-market in life events let's go to life event and let's say someone's purchasing a home let's say someone is moving so when people move and purchase a home a lot of times they buy new furniture so we'll come back here we could do detailed demographics and say people who are homeowners or renters we want to Target them as well so you could play around with some of these different audience segments and see which ones actually work the best for your campaign so that's one other option you have if you want to expand your targeting a bit so if you have any questions about any of this please leave them in the comment section if we come back over here to all of our campaigns we can look and see that our Google display ads campaign is launched now our bid strategy is learning so for this promotion we have a discovery campaign and a display campaign running I could also create my performance Max campaign around the promotion as well so just some different options that you have as you're creating Google display ads and some of the other AD types the next campaign will be going over our YouTube advertising campaigns and with YouTube advertising you're able to create video advertisements that can actually drive results for your business so let's get started with a YouTube ads campaign today I'm going to be going over YouTube advertising and I'm going to be showing you a tutorial for how I would set up a campaign for a new client this is exactly how I would run YouTube ads if somebody reached out to me and asked me to run a YouTube ads campaign so to get started what you're going to need is a Google ads account this is where we're going to run all of our YouTube advertising campaigns everything is housed in Google ads the other thing that you're going to need is a YouTube channel so you can see I have a YouTube channel here for my brand beachfront decor and what I am going to be promoting today is my beach Halloween decoration sale save 20 on all Halloween and fall decorate through October 15th so I want people to see my videos go to my website and hopefully purchase one of these products or more from me and we're going to be able to track every single purchase back to our YouTube advertising campaign so what we want to do to get started is we want to come to our Google ads account and you want to go to tools and settings once you've created your Google ads account you have your YouTube channel and you've uploaded your YouTube video advertisements so you can see here I have some 30 second videos these are six second bumper ads and these over here are 15 second ads so I'm going to run some of these different advertisements for my campaign and our goal is going to be to drive sales on our website so once you have your YouTube video advertisements uploaded to your YouTube channel you have your promotion ready on your website you're ready to run your campaign if you don't have your video advertisements created already this is something you could potentially Outsource for your business if you're looking for a professional who does this for a living they're going to create the best video advertisements you could try AI to create your own using some of the different video creation softwares that are out there I'm going to have a separate video about some of the different ways to create a YouTube video advertisement or just video advertising in general so what we're going to do now is we're going to come over to Google ads because we're all ready to run our campaign and what we want to do first is under setup is go to linked accounts you want to make sure your YouTube channel is linked to your Google ads account so you can see there's a lot of different options for things that you can link to your Google ads account one of them is going to be YouTube so you want to click on details in my case it says manage and Link since I already have mine linked and when you click on the plus sign all you need to do is search for your Channel or paste the channel URL and it will come up immediately and you can request to link to that channel and then all you need to do is just confirm the link and you're going to be able to get additional information about view counts and engagement as far as your video advertising campaigns and then you can also build remarketing audiences as well now that next thing we want to do is set up conversion tracking on our website I'm going to give you a pretty simple way to set up conversion tracking so if we come over here to tools and settings and we go to measurement and conversions what you're going to see is a page that looks like this no active conversion actions if you haven't already set some up so what I'm going to show you is how to use your Google analytics 4 account to either import existing conversions that you're already tracking in Google analytics for or how to create new conversions for some of the key pages on your website so if we come over here to tools and settings we're going to come right back to linked accounts under setup and we want to make sure our Google analytics 4 account is linked to our Google ads account so we're going to click on details and what you're going to see is if you already have your Google analytics for account set up so in this case through my Google account I am I have administrative access to my Google analytics 4 account here so you can see it already shows up that I have my Google analytics 4 count here so all we need to do under actions is click on the link so once we click on link we can import our Google analytics audiences after linking so we're going to click on link here and now you can see these are linked so what we could do is go to tools and settings we're going to come back to our conversions page under measurement click new conversion action if you already have your conversion action in Google analytics 4 click on import so we're going to go to import we're going to click Google analytics for properties we're going to click on web and we're going to click on continue okay so what you're going to see here is I already have an analytics event called purchase so I can take this event import and continue and this is going to be what we're going to optimize for for our Google ads campaign so it's going to be our YouTube advertising campaign in Google ads this is what we're going to be optimizing for so we're going to click on done okay and then one thing you just want to make sure is if we click on our conversion action under details if we come to edit settings you want to make sure it's a primary action used for bidding optimization so we have purchase here we scroll down you can use the value and currency from your Google analytics 4 property our source is Google analytics four we have a click through conversion window of 90 days counting every conversion and we're using the data-driven attribution model so you can change some of those settings if you want these settings work perfectly fine if you are running Google ads and you want to make sure you're setting up conversion tracking the other thing you can do is if you click on new conversion action here after you link your Google analytics 4 account click on website one of the options they're going to have is to enter your website domain and click on scan so we're going to do that now so we can scroll down here and you're going to see create conversion actions automatically from website events so what you can do is select your conversion goal here so let's just say for example somebody books an appointment on your website you want that to be your conversion goal all you need to do is choose your match type so URL starts with contains or is so let's just say contains and let's say after somebody books an appointment on your website they go to a URL called appointment confirmation so they're going to go to that URL you can click on ADD and that is going to create a conversion goal called book appointment it's going to count every single appointment as a conversion and anytime someone lands on their appointment confirmation page that's going to count as a conversion when that page loads so people only land on this appointment confirmation page after they actually book an appointment on your website so that's another way to set up your conversion action if we click here to save and continue you may see something that looks like this so I removed the Google tag the Google ads Global site tag for my website so what it's going to say is copy and paste this Google tag on your website we can copy this and then all we have to do is come over to our website and you can see I'm running a WordPress website so I'm using a plugin called Head footer and post injections in WordPress and you can see I have my Google tag manager snippet set up here but in the header of every single page what I can do is just paste that Global site tag for Google ads we scroll down down we click on Save okay so now that we have the global site tag on our website what we can do is click on done and you can see we have this new conversion action here so it's unverified because it actually nobody's been to this page on my website it actually doesn't even exist on my website but you can see we have another conversion action here along with the main one that we're going to be optimizing for so what we're going to do now that we have our Google ads account created we have our YouTube Channel created we have uploaded our YouTube video ads to our YouTube channel we've linked our YouTube channel to our Google ads account and we've set up conversion tracking we are ready to run a campaign so I know it might seem like a lot to get started but this is going to help you get the most out of your campaign hey everyone thank you for your support watching my videos over the years if you want to continue to support my channels while also using some of the best marketing tools you can try either SCM rush or spyfu if you haven't already both are great PPC and SEO tools if you use the link at the bottom here for either one they are affiliate links so it will help support my channel and support Surfside PPC if you're not interested no problem back to the video and you can do all this within 10 to 15 minutes so we go to campaigns and what we're going to do is we're going to click on the plus sign to create a new campaign so with this new campaign you want to choose your campaign objective first so in my case since my campaign objective is going to be sales it's going to be that purchase conversion action we're going to choose sales as our objective and you're going to see the two conversion goals here so we can actually use both of these conversion goals for our campaign but what we're going to do is focus on purchases so we're going to come over here and remove the book appointments goal from our campaign we just want to optimize for purchases as far as our conversion goal and we're going to click on continue so now we want to select a campaign type so since we want to reach people on YouTube and also across the web we're going to choose video as our campaign type and our goal is going to be to drive conversions with video ads designed to encourage valuable interactions with our business so we're going to click on continue okay so our general settings you should look like this where you have a video campaign your goal should be sales or leads and your subtype should be to drive conversions so with our campaign name what we're going to do is we're going to name it okay so we have beachfront Decor Halloween sale 2022 we're going to scroll down you're going to see our bid strategy so the bid strategy you want to use you could either use maximize conversions or Target CPA with Target CPA you can actually set what you want your cost per action to be or your cost per conversion let's just say for example the average purchase on my website is 75 I would want to make sure I have a Target CPA that's well below 75 dollars so you can see the two here eleven dollars and 13 cents or or 25.82 cents for a tickle typical Target CPA for a video campaign in my case I'm just going to choose maximize conversions here so we're going to just try to get as many conversions as possible within our budget now what we have next is budget and dates so with budget type we can either choose daily or we can choose campaign total so let's just say I know I want to spend two thousand dollars on this campaign I'm going to run it starting September 14th my promotion actually ends at the end of October 15th so we're going to run this from September 14th directly through October 14th so we're going to have this campaign end immediately on the day the promotion ends so everyone can get all the purchases in sometime over the next 31 days so it's going to be about a 64.52 daily budget that runs for 31 days we're gonna have days that are going to spend more some days that are going to spend less but we won't spend more than two thousand dollars so we'll scroll down here next is going to be networks so in this case it's going to be all three networks Here YouTube search results so our ads will appear next to search results on YouTube for responsive and in-feed video ad types YouTube videos so these are what you see most commonly video video advertisements that run before during and after YouTube videos on channel pages and on the YouTube homepage and then video Partners on the Display Network so websites that are part of the Display Network that are running Google AdSense that have videos you can potentially run your video advertisement on those websites as well so if you think about some type of News website that has a news video your ad might appear before the news video plays so we're going to keep scrolling down here next is going to be location targeting so in my case what I would generally try to do since I'm targeting people with this beach message is focus on locations that are near the beach so if I go to Advanced Search and we just let's just say we're going to zoom in on the map real quick so we'll zoom in on the map and you can see we stay over here with all of these different beach towns let's say I want to Target people in Hilton Head and Tybee Island Folly Beach so what I could try to do is pick out some of these big beach towns all along the United States so I'm reaching people who actively live in Beach communities now for this I'm going to Target the United States and I'm going to use a different targeting method that I think should help really focus in on people who have interests and purchase intentions of beach Decor in general so we're going to choose United States for our location but if I really wanted to make this a great campaign I would enter each of those locations individually so that I'm targeting all these different Beach communities and beach towns all across the United States so we'll keep scrolling down select the languages our customers speak so you want to set your language targeting here we're going to keep scrolling down content exclusions so I generally use standard inventory if you don't care about your ads running on extremely sensitive content use expanded inventory if you want to make sure your ads are running on more PG PG-13 type content at the worst then use limited inventory so I'm going to stick with standard next is going to be excluded types and labels so I've gone over this in some of my other videos I generally exclude embedded YouTube videos and I also exclude live streaming videos and then for digital content labels to exclude they automatically exclude content not yet labeled you can also exclude content for mature audiences if you want so especially if you're worried about some of the sensitive content get rid of any content that is for mature audiences so we can choose that for our inventory type and our excluded types and labels now next is going to be ad extensions so you can actually put site link extensions on your advertisement so with mine what I can do is let's just say I use my shop so we'll copy link address here and we'll put the final URL shop you want to make sure you're using your site link text here so maybe I do beachfront Decor shop use your description lines I'm not going to write this for this individual video so I'm not going to bore you with description lines but you want to use your description lines here they're not always going to show and your site links aren't always going to show but it never hurts to use different site links so for sitelink 2 what I can do is something like fall Beach decor and then link directly to my final URL for fall Beach Decor so we'll enter that here and then what you would want to do is make sure you're entering these description lines obviously and then it has that add at least two site link extensions four or more is recommended so keep adding site links I would recommend adding at least four site links here make sure they're all relevant to your promotion so you don't want to link to pages that have nothing to do with your promotion so linking directly to your shop linking directly to any other relevant pages is what you want to do here I would want to set up a site link that links directly to a list of beach themed pumpkins on my website so people can find different types of pumpkin decorations and then for cycling for try to find something else that's relevant to fall or Halloween since that's really what I'm promoting so we'll click on Save and we'll use those two site links for now again use more so keep scrolling down next we're going to create our first ad group so we're going to name our ad group in a minute but I want to scroll down first and show you some different ways that we can Target so first is going to be demographics so you want to make sure you select your demographic targeting that's going to be the most likely to convert based on the data you have on your website so for mine the the best demographic targeting for me is going to be female and it's going to be 25 and up so I'm going to do female 25 and up and I'm not going to change parental status or household income so we're going to choose that as our demographics because that's going to be the most likely to convert on my website based on all the data I have about people who go to my website and convert so next is going to be audience segments so with audience segments you're going to see here we can use custom segments Target People based on their search activity downloaded apps or visited sites your data your data is always going to perform best for a campaign like this so you can use your remarketing lists so if we go to browse you can potentially Target your website visitors so I have here all users of beachfront Decor all visitors and purchasers of beachfront Decor so these haven't actually populated yet because I just linked my Google analytics 4 account so we also have YouTube users so anyone who has viewed my video ad over the last 30 days or YouTube users over the last 30 days so if you're running YouTube advertising campaigns and you're really trying to drive conversions your data is going to perform the best for your business but these are also people that have already previously interacted with your business so you need to decide whether you want to keep reaching the same people who have visited your website watch your YouTube videos and incorporate them in your campaign or if what you want to do is Target custom segments or in market segments so you can also use a combination of your data of custom segments of in-market segments because if we scroll down here one of the things you're going to see is optimize targeting so what Google ads is going to do is go find people beyond our selected audience that they believe based on all the data they have about our audience that we're targeting our landing page our assets they're going to try to find people who are going to be the most likely to convert so if they look and say okay I'm promoting a beach Halloween sale my selected audience is highly relevant to beach decorations and Halloween decorations here's a group of people that also buy a lot of beach Decor who are also actively looking for Halloween decorations so that's what they're going to do with optimized targeting to try to reach people who are going to be the most likely to convert for this campaign I'm not going to be using my data but feel free to add your remarketing list for your website visitors you can use custom combination segments so you can make sure you're adding your data here or what I like to do is use similar segments so once your lists start populating for example this all users of beachfront to core list once this starts to populate what you're going to get is a similar to all users of beachfront Decor that is who I would Target for a campaign like this so next is gonna be custom segments what I would recommend doing is creating custom segments I have one here for Beach Halloween keywords and if we come over here and just scroll over you can see I have a bunch of different keywords like beach Autumn Decor Coastal Halloween decor Beach pumpkin Decor Coastal pumpkins nautical Halloween decor these are people that if we click on new custom segment people who have searched for those terms on Google so it's going to try to find people who have these different purchase intentions so you can use Google Search terms that are highly relevant to your landing page so for me beach Halloween Coastal Halloween all of these different keywords I'm targeting people who are actively searching these keywords on Google name your segment enter your Google Search terms here you can also just go to your SEO keyword list or any of the keywords that you're actively bidding on through Google ads already enter all those Search terms here click on Save and then you can Target that custom segment so you can see if I come to browse I have a couple different custom segments here one is Beach Decor purchase intentions and one is Beach Halloween keywords so for this one since my weekly Impressions is 100 million to 500 million I think it's a highly relevant all day audience and it's probably going to be one of the best audiences I can Target outside of targeting my data so we're going to keep scrolling down here the other thing you can add are in-market segments life events detailed demographics and Affinity segments now Affinity segments are going to be very broad interests so somebody with Banking and finance it's people who have shown any any level of interest in banking and finance not people who are actively looking to purchase anything just people who have shown some level of interest in some of these different Affinity segments so I'm probably in the food and dining Affinity segments just because I look up recipes to cook for dinner sometimes so that's kind of how Affinity segments work they're going to be very broad now you can use detailed demographics like parental status marital status education home ownership employment those could all be useful depending on what you're promoting you can use life events so people who have recently created a business people who have recently graduated college people who have are actively doing a home renovation so different life events could also be useful I like in-market segments a lot so with in-market segments you're going to find people who are actively looking to purchase something so for autos and vehicles I can say Motor Vehicles people who are actively looking to buy a new motor vehicle so different things that you can Target you can also search here so if I search something like Halloween you're going to see Halloween costumes information events supplies so I can come here and target people looking for Halloween decorations so you can see 150 million so I can say okay let's target people who are looking for Halloween decorations and let's target this beach Halloween keywords and then what we're going to be doing is using optimized targeting so what Google ads can do is use some of the targeting that we set and then also go out and find more people now we can incorporate our data as well here so let's just say we want to Target all users at beachfront to core so as people do visit our website we're going to keep targeting them with our ads so if we use these three different segments a custom segment of beach Halloween keywords and in Market audience of people looking for Halloween decorations and everyone who's visiting my website we should be able to reach a very targeted group of people that are going to be the most likely to convert so let's scroll down and let's click on advanced settings so you can also narrow your reach for where you want your ads to show truthfully I don't really ever do this anymore I used to use placement targeting a lot I used to incorporate topic targeting much more often and I've used keyword targeting too so if you use keyword targeting you can enter a lot of different keywords here and what they're going to do is Target relevant content to those keywords so if I use keywords Like Home and Garden Home Improvement home renovation it's going to try to find content related to those keywords keep in mind it has nothing to do with what people are typing in but more what types of websites people are visiting next is going to be topics so you can say you want to show ads on content about specific subjects so for the new car example before you get to only want to show my ads on topics related to autos and vehicles so again this isn't perfect so if you're targeting content like this you're going to see irrelevant content based on what you're targeting so don't get too crazy with targeting content I would highly recommend focusing more on your audience segments and who you're targeting rather than where you're targeting them placements you can Target by specific videos specific YouTube channels video lineups websites apps so you can choose placements here I've built massive placement lists before but now I really just focus on audiences next is going to be to create our video ads so we're going to come back over here and I have some different video ads I'm going to run so we'll start with this version one we will copy this link address all you need to do is copy the URL for your video so let's just open this video real quick okay so we have our first video advertised we can see shop beachfront decor for Coastal Halloween decorations save 20 until October 15th very basic video advertisement so what we're going to do is paste the URL this is why you want to upload your videos to YouTube first you can see it's a 30 second video so it's going to be a responsive video ad this is most likely going to show as a skippable in-stream ad but if we go through some of the different formats here you can see in feed video you can see skippable in Stream So a skippable entry mad when someone is watching a video on YouTube it's going to look like this where we have they can skip the advertisement it's going to have our logo our brand name you're going to see headline so with headline let's do Halloween sale we have a call to action here so with call to action let's do shop now so we have our call to action we have our final URL so where you want to send traffic to this is going to be our landing page we want people to come down and purchase some of these products so we're going to click enter our final URL we have a display URL so with that maybe we can just do Halloween decor now we can also come over here and see what it looks like on desktop so with desktop we have same thing so shop now over here we have Halloween sale beachfrontaccore.com people can skip our ad and then they're also going to have this overlay here as well so just different ways your ad is going to look just to get an idea of what your advertisement looks like to people who are viewing it so scrolling down long headline and description our long headline is 90 characters our description is 70 characters so I'm going to enter both of those now okay we have our long headline here and you can see our long headline save 20 on beach themed Halloween and fall decorations through October 15th products are selling out fast shop today so that's our description so you don't have to use all the characters and the characters might get cut off if you use every single character so feel free to make sure you're just getting across the exact promotion you want people to take advantage of so we have our call to action our headline our long headline our description and what we want to do next is create our companion Banner which shows if we come over here to desktop skippable in stream companion Banner shows right here above our logo our headline our URL and our call to action so I've already created a companion Banner you want to create one that's 300 by 60 pixels so I'm going to come to this one that's already uploaded Halloween 20 off sale you're gonna see it up here to the right hand side so just another way to show our actual sale it's not a huge huge image so you can create multiple companion banners and run different ones along with your ads so for this one what we're gonna do hey everyone thank you for your support watching my videos over the years if you want to continue to support my channels while also using some of the best marketing tools you can try either SCM rush or spyfu if you haven't already both are great PPC and SEO tools if you use the link at the bottom here for either one they are affiliate links so it will help support my channel and support Surfside PPC if you're not interested no problem back to the video okay we have 30 second video ad one and now we come down here to ad creation and that's our first video advertisement a responsive video ad so let's create a new video ad and we're going to do the same exact thing you want to copy the URL so we could do this with version two similar video ad just different images a little bit different copy and I can also use some of these shorter videos down here as well so let's just actually do a shorter video we'll use this 15 second video so we're going to copy the link address for this one one we're gonna paste it okay so this is gonna be it's actually a 14 second video so it's going to be 14 seconds people can skip this one as well it's a skippable in-stream ad so we're going to come over and do the same exact thing so we'll paste our final URL here we have our display URL we'll do the same thing now what you can do is try different headlines so since your headline's only 15 characters my other one I did Halloween sale what I could do is something like 20 off decor okay and then it's a little bit bigger and it kind of highlights our actual promotion rather than just putting Halloween sale so you can test different headlines different long headlines and description lines as well okay we're gonna use the same long headline save 20 description I did Coastal and Beach Halloween decorations ultimate 2022 guide which is really just the name of our article here so you can test different ad copy out you can use the same advertisement like we used a 30 second video ad one and just test different ad copy and see if anything works better so we can also use different companion banners we're just going to use the same one across this campaign so let's see we have everything here so we're ready to create a new video ad okay so we have our 30 second ad we have a 14 second ad let's do one more 30 second ad so we'll do version two here we're gonna copy the link address again and we're gonna paste again up here so now we have another 30 second ad and we'll just enter our ad copy okay so for this one for display URL I'll put Halloween sale we'll do shop now we'll do 20 percent off today okay we'll try to create a little urgency okay so long headline I just have saved 20 today on beach Halloween decorations description get fall Coastal Inspiration for your beach home decor so you can test a lot of different ad copies and companion Banner you could Auto generate using our Channel Banner I'm just gonna keep using the image we've already uploaded so we have okay I'm gonna create one more 15 second video ad so we're gonna click to create one more and I'm gonna fast forward to this part a little bit okay so now we have a second 15 second version so 14 seconds but not a huge deal so we have our two thirty second video ads we have our 215 second video ads we're ready to create our campaign okay our campaign is ready we can continue to our campaign now one thing to keep in mind and I always go over this after I create a new campaign is we can run this campaign with just this one ad group there's plenty of different audience Targets in this ad group that we're going to be reaching a lot of different people throughout this entire campaign that we're running for the next 31 days spending 2000 dollars so what you want to do is you want to monitor perform performance early on for this campaign see if you're driving conversions see how long people are watching your videos and see if any of your advertisements are resonating if you're having issues a couple different ways to improve video performance try a different video ad create something that's different from the other ones you already have been running you can always incorporate new video ads maybe you want to do one after a couple weeks of running this campaign incorporate a couple different video ads you can try longer versions you can try shorter versions so it's always worth testing your actual advertisements you can also test your landing page if you're finding that people are clicking through to your landing page and they're not ever converting then what you want to do is try a different landing page maybe make sure your sale is more prominent on the landing page make sure you have products right at the very top when people go and visit your page so you can always test different landing pages different advertisements and if you come over here to ad groups let's just say you create a couple new videos you can always come over here to ad groups and take your existing ad group come select it go to edit copy and then edit paste and it's going to paste that exact ad group with all the advertisements you've already created so what you can do is adjust your targeting in there maybe you want to try to Target some different types of content some topics use keywords to Target some different pages use placements if you know you want your ads to run in certain places so you can always try that you can try to narrow down your targeting a little bit more to just your remarketing audiences or people who are actually actively viewing your videos so all of these different things can help improve performance after you launch your campaign and the number one thing about Google ads is you need to test your campaigns for a little bit because you might run your campaign for one two three days and you're not really seeing conversions you're going to see your campaign performance improve over time and it will only help over time if you do test your ads your landing pages your audiences the content where your ads are showing so you can always adjust all of those things for your campaign and let's just say we come into settings here real quick so you can adjust your bid strategy too so if you start driving conversions you can always switch to a Target CPA bid strategy so just some different options that you have as far as your bidding the advertisements people are seeing where people are going after they're done with the advertisements so keep that in mind as you are running your campaign because your performance should improve over time with your YouTube advertising campaigns so let's come back over here we have our Halloween sale this is how I would set up a YouTube video advertising campaign for a client next I want to cover one of the most powerful targeting features through Google ads and that's remarketing so I want to give you a quick overview of remarketing how you can create different remarketing audiences using your Google analytics 4 account and using Google tag manager and how you can use those remarketing audiences in your Google Google ads campaigns so let's get started today I'm going to be going over Google ads remarketing and I'm going to show you exactly how to create Google ads remarketing audiences which are also referred to as data segments and how to Target them in your campaigns so to get started our goal in this video is when you go to your tools and settings in your Google ads account one of your options is going to be under shared library and it's going to be audience manager so within audience manager you're going to have your data segments so you can see all of my data segments here and these are different basically remarketing audiences that I can Target within my campaigns and you can see the size of every single audience over here so if I'm targeting all users to my website over the last 540 days for display campaign it's showing there are 67 000 different people that I can Target so I'm going to show you how to create these data segments today using Google analytics and using Google tag manager and I'm also going to show you how to use YouTube as well so you can Target if you do have a YouTube channel people who have either subscribed to your Channel or watched your videos so we're gonna get started with Google analytics and I'm going to go over how to do this with Google analytics 4 and Universal Google analytics so the first thing you need to do is enable Google signals with Google analytics so this video assumes that you have an active Google analytics account with the pixel placed on your website and you have an active Google ads account so if we come over here to Google analytics this is my Google analytics 4 account you can see ga4 and then this is my Universal analytics account so you can see all website data so when we start here in Google analytics 4 the first thing that you need to do is make sure that you have Google analytics 4 properly installed on your website once you're getting some data about out your traffic what you want to do is go to your admin so you're going to click on admin on the bottom left hand corner and you're going to click on data settings and data collection you're going to see an option here that says enable Google signals data collection and you want to make sure this is on and then once you do that you're all set the only thing you need to do is Click down here and acknowledge the user data collection agreement so once you've done that you're all set with Google analytics 4. now if you're using Universal Google analytics what you want to do is again go to the bottom left hand corner and click on admin so you're going to see the admin link down here in the bottom left hand corner and then what you want to do is click on tracking info and you want to do the same thing it's going to be data collection so in Google analytics 4 it's going to be under data settings data collection and Universal analytics it's going to be under tracking info and data collection and you want to make sure you turn on data collection for Google signals and go to the bottom and click on save so that's all you need to do to get started because that's going to allow you to actually build the remarketing audiences within your Google analytics accounts now if you're not running Google analytics at all yet there is a get started guide right on the Google analytics help website and what I'll do is I'll put this link in the video description so I can show you this will show you how to set up Google analytics for the first time and it's basically meant for any type of website that you have so you need to create a free Google analytics account to get started and once you do that all you need to do is set up analytics on your website if you're running a WordPress website there are a ton of different plugins that you that can help you out so there's a lot of information out there about how to install Google analytics and it takes about two minutes to do so it's going to take you as long to install it as it will to actually get it installed on your website so it's a very easy software to work with and it's completely free so number one you want to enable Google signals with your Google analytics account and then from there what you want to do is link your Google ads and your Google analytics accounts so there's different ways to do this but if you go to Google analytics and we come back to the admin screen again again what you want to do is scroll down to the bottom so we're in Google analytics 4 here and we're going to click on Google ads links so right here you're going to see I have my Google ads account already linked to my Google analytics 4 account if you don't what you want to do is click on link here and go through the process of linking your accounts so I use the same Google account for both of my Google analytics accounts and my Google ads accounts so it's very easy to link accounts because all you need to do is come here click on link so you're in Google ads links you want to click on the link option here and then you want to choose Google accounts and from there it's going to select the account that is already linked to your email so we're going to close this for now and the other thing you want to do is make sure you link your Universal analytics account now keep in mind you can choose to just use Google analytics for I've had Universal analytics installed on my website for several years now so when Google analytics 4 came out I set up both of them on my website there's really no issue with using both you're probably better off using one of the other and Google seems like they're shifting completely towards Google analytics 4 so you might be best off just using Google analytics for to build your remarketing audiences but it's really a matter of preference there's different ways to do it so you want to make sure you have your Google ads account linked here and then within Universal analytics so again we're coming right to the admin screen here again under product links you want to click on Google ads links and you can see I have mine linked here if you don't click on New link group again if you already have the same email address or the same Google account for both accounts it should be very easy to link and it should come right up all you need to do is click on it click on continue you link just say all available data and that's it that's all you need to do and it's going to link those two accounts together now the other thing you can do is within your Google ads account go to tools and settings and we're going to scroll down here to setup and what you want to do is click on linked accounts so within your Google ads account you can also link Google analytics 4 you can link Google analytics the universal analytics Edition so you can link both of those I have my Google search console account linked and I have my YouTube channel linked here so all you need to do is when you scroll down you're going to see some of these different options here and you just want to click on details and when you go into details it's very easy to link these accounts so within Google analytics if I click on manage and Link here what it's going to do is pull up your account here and it's going to give you the option to link that account now one thing you're going to see here is if you don't see your analytics property below make sure you have edit access so you need a minimum of edit access to the Google analytics property so linking your accounts might seem like something it's it's difficult to do but it's actually very easy if you have ownership of your Google analytics account ownership of your Google ads account just go to tools and settings go to setup go to your linked account and you're going to see them all there and it's the same way with YouTube so with YouTube all I did is I have my YouTube channel here for Farmhouse goals I don't really use it I only have two videos that I've ever uploaded that I've used as an example for video advertising campaigns but let's just say I want to link my YouTube channel to my Google ads account you go into this linked account section click on manage and Link or details if you haven't set it up yet it's going to pull up your channel so you can see right here it pulls up my channel for Surfside PPC so I can link this account because I do have ownership to my Surfside PPC Channel through this email so that's basically what you need to do is make sure you have given yourself a high enough level of access and you can do that right through Google analytics through the account access management and with in there you can add any email and you want to make sure you at least have edit access and then from there it's very easy to link your accounts so one and two enable Google signals with Google analytics and make sure your Google ads and Google analytics accounts are linked now again I want to say this one more time but you can just do this with one version of Google analytics I'm just showing you with both because both will still work so the next thing we need to do is create our audiences within Google analytics those are the people that we're actually going to be targeting with our advertisements so we're going to start here in Google analytics 4 and from here what you want to do is click on configure and within configure you're going to click on audiences and you can see here I have an all users audience so this is a 30-day audience so anybody who has visited my website over the last 30 days there's 19 580 unique people that have visited my website there's purchasers so I'm not actually using the purchasers event so this is not an audience that's going to populate but you can also see I have a first visit audience for for the last 75 days so the way that I did that is I clicked a new audience right here you want to create a custom audience you can name your audience up at the top and add a description and then what you want to do is click on add new here and under events there are some different events that you can actually Target so the conversion on my website is affiliate click so if I click on affiliate click then anybody who has actually converted on my website so you can see over the last 30 days 1.8 000 people have clicked on a affiliate link on my website so what I can do is Target anybody who has clicked on one of those links so the other thing I can do is let's just use the one I did earlier click the App Store so we'll scroll down here and let's just say I do page view is one of them that I can do or first visit so first visit so that means somebody it's their first visit to my website and we have a 30-day duration so doing that I can just name my audience click on Save and what it's going to do is create an audience that looks just like this one one and then once it populates I can start targeting it with my Google ads account so that's Google analytics 4 and there's a lot of different audiences that you can create you can do them for basically any event that's happening on your website people who have visited specific Pages now if we come over here to Universal analytics what we're going to do is we're going to click on the admin section again and under the property portion here so the center column here if we scroll down you're going to see audience definitions and audiences so we're going to click on audiences there and you can see here I have an all users all users 540 days so if you click on a new audience it's going to say audience Source all website data so that's basically all the data that's being collected within our Google analytics account if we come down and say new users so anybody who is visiting for the first time for this it's a user type new visitors over the last 30 days it's saying I have about 6 000 new users over the last seven days so I have a 30-day membership duration name our audience so what I can do is new visitor 30 days click on next step next is going to be audience destinations so with universal analytics you need to publish this audience to your Google ads account and you want to publish it in Google analytics so it continues to build so we have it for both of these different destinations we click on publish and now this audience is going to start populating and we can start targeting it within our campaigns so if we come back over here you're going to see we enabled Google signals we linked our accounts we created audiences in Google analytics and we've published them to Google ads now the next thing we need to do is Target data segments with our Google ads campaigns so we're going to come back over here and we're going to go to our Google ads account and let's come to tools and settings under shared Library we're going to go to our audience manager and within our audience manager you're going to see our segments so on the left hand side one of the options is segments and the other thing we can do is if we come down here to your data sources any place that you've actually linked up any data that you're collecting about people whether it's your Google ads tag whether it's Google analytics Universal Google analytics 4 whether it's YouTube if we come down here you can see you can link other accounts here as well so if we scroll up you can see that all of these are actively collecting data about people who are visiting my website farmhousegoals.com so I just did the Google ads tag yesterday and I just actually enabled Google signals for Google analytics 4. so these audiences haven't completely populated yet but I do have my audiences completely populated for Google analytics the universal analytics option so if we come over here to segments you're going to see all of the different audiences that I can Target with my campaigns so this one right here Farmhouse Sinks it's people who have visited specific pages on my website so segment members visitors have a page with Google analytics tags eligibility search display Gmail not eligible for app installs and app engagement but it is for hotel and Discovery so all of these are different campaign types that I can use with this specific audience it's a very small audience so it's not one I'd really Target what you want is to have at least thousands of people on these segments that you're creating with your data segments so you can see with search with display with YouTube with Gmail some of these might be too small to serve you want to have at least 1 000 people on your lists the more you have the better because obviously it's going to help give you a bigger audience to Target so now we can do is come back over here and we're going to look at our campaigns real quick and let's just say we have our search campaign right here let's say I want to make sure I'm targeting anybody who has visited my website with my search campaign what you're going to do is you're going to come down here on the left hand side and click on audiences so right now we're at the campaign level with our audiences and we're going to scroll over here and click on edit audience segments so right now it's saying add to campaign there's two options here targeting and observation if you choose targeting it's going to narrow the reach of our campaign to the selected segment with the option to adjust bids so what that means is if I have a hundred sixty thousand people in my audience and I choose targeting it's only going to Target That 160 000 people when they search these Search terms that I am targeting with my search Network campaign if I choose observation it's going to Target everybody they don't have to be a part of my remarketing lists it's going to Target everybody who is searching the keywords that I'm targeting I would highly recommend using observation you can see it's recommended here targeting is really going to narrow the reach of your campaign unless you have really large audiences because you're only targeting people who are on your lists when they search your targeted keywords rather than giving the option to bid higher or lower to people who are on your lists when they search targeted keywords so you want to use observation here for your search Network campaigns and then what you can do is come over here to browse you can see there's a few selected over here but what you want to do is come over here to browse choose your data and similar segments so it's your data segments and similar segments and what we're going to do is you're going to see website visitors right here so I can say anybody who has visited my website over the last 540 days I want to make sure I'm observing how they're performing it's also going to add these other Affinity segments detailed demographics and in-market segments my campaign but they're all observation audiences so we're choosing anybody who's visited my website over the last 540 days and we're going to click on Save okay so now once we have these audience segments added to our search campaign we're going to click on show table and now you're going to see we have these different audience segments here they're all the observation targeting setting so what that means is I can say Okay anybody who's visited my website over the last 540 days I want to do a bid adjustment where I'm increasing my bid by 25 so a 10 bid will become 12.50 because I know those people have visited my website they're familiar with my brand so I want to Target them with my advertisements I want to make sure that they're seeing my advertisements rather than someone who hasn't been to my website before so we click on Save here and now I'm increasing my bid for anybody who's visited my website I could do the same thing for homeowners so I can say okay someone who's a homeowner I'm selling home decor and Furniture they're going to be more likely to purchase for me so I want to increase my bid by 25 for them too now what you really want to do is use the observation setting and you're going to start getting data about how all of these different audiences are performing for your campaign so you can see here I don't have a ton of data here yet but as you get more clicks and you're spending more and there's people that are in specific in-market audiences or specific remarketing data segments that you've created you can increase or decrease your bids so that's how to do this for remarketing lists for search ads is what it used to be referred to now they are data segments and audience segments for your search ads so what we're going to do next is we're going to come back out to our all campaign screen and let's just say we want to create a new display campaign so we come over here we click on the plus sign we want to create a new campaign let's say we want to drive sales so we'll use all the conversions in my account just click on continue so you want to make sure you have at least one conversion here and then what we want to do is we're going to choose display and we're going to use a standard display campaign so you can enter your website here you can name your campaign I'm just going to leave those as is for right now and just click on continue okay so you're going to have your campaign settings you want to choose your location targeting you want to choose your language targeting then you want to come down here to budgeting and bidding make sure you set your budget set your bidding strategy and then the next thing is going to be targeting so it says optimized targeting is set up for use that means that Google ads is automatically going to use data for my landing page and my assets which are my advertisements to basically try to find people that are going to be the most likely to convert now what I can do is add targeting here and you can see audience segments so we choose audience segments and this is going to give us the option of detailed demographics Affinity audiences but what you want to do is come down here to how they have interacted with your business so this is using our data and similar segments so we're going to click here you can see website visitors let's just use our all users for the last 540 days so this is going to Target anybody who has visited my website the last 540 days the total weekly available Impressions these are just estimates is 140 million using just this audience so again if your audience size is a little bit too small let's just say I just want to Target betting for the last 30 days you're probably not going to have many Impressions here at all 1.1 million impressions is not really a ton over the course of a week so you want to make sure you have enough Impressions so you can actually get your advertisement out there to people and make sure that they're seeing it clicking on it and hopefully converting so once we do this we choose this as our audience we can select done you can enter multiple remarketing lists here again if I have all users over the last 540 days that's probably going to basically include anybody on all of these audiences here I could do something like the new visitor over the last 30 days I can do my smart list which is automatically created by Google analytics of people that are going to be more likely to convert returning users purchasers so there's different audiences you can Target here but what you can do is just click on done you have we have optimized targeting on to allows Google ads to find people beyond my targeting signals if I just want people who have visited my website to see my ads you want to get rid of optimized targeting here and we're just going to show our ads to the all users over the last 540 days our Impressions have dropped to 63 million over the course of a week so that's available Impressions that should be enough for us to run our ads but this is how you target remarketing ads to specific data segments that you've built based on people who have visited your website for display campaigns and it's going to be the same exact thing for video campaigns so when you're creating a video campaign you're going to do the same exact thing where you're just coming in here creating a new campaign and select the goal choose your conversion goals click on continue you just want to choose video here and then you would do the same thing as go to your segments and choose your remarketing audiences so what we want to do next is come up here to tools and settings and we're going to come back over to our shared Library click on audience manager so the last two things I want to go over is if you click on the plus sign here you can create new website visitor audiences directly through Google ads name your audience segment you want to choose your segment members so you have different options here visitors of a page visitors of a page who also visited another page people who did not visit another page specific dates and page with specific tags you could do page URL contains so if I want to say okay any page URL that contains syncs so basically anybody who has visited my farmhouse syncs pages so that page URL contains syncs I could just do that I can scroll down here it's going to say pre-fill segment with people who have matched rules within the past 30 days so anybody who has visited any syncs page on my website over the last 30 days will automatically be added to this audience membership duration so you could say the number of days someone stays in this audience segment you could do something like seven days the maximum duration is 540 days so depending on how you want to Target people for large websites that get a ton of traffic you can do membership durations very small three four five days and then you're reaching people immediately so that makes sure you're getting people right as they're in the purchasing process which something like syncs that would make the most sense now I don't get enough traffic I would have a larger audience than zero here because I do get traffic to those pages so if you do see Zero here I wouldn't worry too much just create the audience you can start targeting it if you're not getting Impressions you just want to make sure that you have your accounts properly linked you have your Google signals enabled through your Google analytics accounts and then you shouldn't have any issues whatsoever okay now the next thing we're going to do is click on the plus sign and I already showed you how I linked my YouTube channel so if you click on YouTube users you can see select the YouTube channel of this audience segment so I have my farmhouse goals YouTube channel here viewed any video from a channel it's going to be anybody who viewed any video from my channel I can pre-fill people with the last 30 days you can say people stay in this audience for 30 days 540 days so what I could do with Surfside PPC is say anybody who watched my Google ads remarketing video I want to retarget them with some advertisement I can create an audience based on specific videos so certain videos here viewed any video as an ad viewed certain videos as an ad subscribers visited a channel page like the video added a video to a playlist shared a video from a channel so I could use all of these for Surfside PPC and I'd be able to Target people with specific advertisements so that's one option you have with YouTube and all you need to do is make sure you have a YouTube channel and you want to make sure your YouTube channel is linked to your Google ads account by going to tools and settings setup and linked accounts so that's how to Target your YouTube users anybody who's watched the videos anybody who's subscribed etc etc so last but not least I want to go over Google tag manager and also how you can just add the Google ads pixel directly to your website so what you can do is if we come over here to data sources one of the options is going to be the Google ads tag so you can forego the Google analytics all together so let's just say you're not running Google analytics you just have a Google ads account and a website so if we come into here to details and we scroll down you're going to see tags set up at the bottom so if we click on tag setup one option you have is to install the tag yourself you can email the tag so if you're actually working with somebody else who manages your website you can email them the tag and they can place it on your website or you can use Google tag manager so the easiest way to do this is install the tag yourself and take this little code snippet right here and all you're going to do is copy this code snippet copy the tag below and paste it in between the header tags on every page of your website so you want to make sure you're collecting all the data from people on every single page of your website so if they visit let's say my farmhouse goals decorations page if they go to one of my syncs Pages if they go to a furniture page basically you're tracking people around your website and then you can use that data to create audiences in Google analytics just the way I showed you go to segments create a new website visitor audience and just basically set up whether you want to do all visitors people who have visited specific pages and you can create your audience and Target them in your campaigns now if you're using Google tag manager it might seem kind of complicated but it's not that difficult you need to create a Google tag manager account if you don't have one already you need to create a new container and you need to publish that container and then what you're going to do is you're going to add our tag to our Google tag manager container so I already have a Google tag manager account for Farmhouse goals so when you go into your Google tag manager account what you can do is create different tags triggers variables so I'm not going to go through too much here because it can get pretty complicated if you're not familiar with Google tag manager the first thing you want to do is make sure you create your tags and you can see here I have a couple I did yesterday so Google ads conversion Linker and Google ads remarketing tag so if you go to tags what you want to do is click on new you're going to see tag configuration here we're going to click on it you're going to see Google ads remarketing now the other one is conversion Linker so you can do conversion Linker first do that enable linking on all page URLs you want to trigger it on all pages so this is exactly what it should look like name it conversion trigger click on save so our conversion Linker excuse me and click on save so we have conversion Linker we're enable linking on all page URLs so what that means is Google ads can actually track where conversions come from and it allows people that if they click from an organic search result if they click from a Google advertisement if they click from basically anything Google ads can understand where that conversion came from so you need to make sure you have conversion Linker enabled here on all page URLs you want to trigger it on all pages click on save so that's step one we're going to discard changes I already have my conversion Linker tag right here you'll see it looks exactly like the one I just showed you so we're going to click on the X the next thing we're going to do is click on new again you can also go right from your workspace and just click on new tag here and you're going to choose a tag and you're going to click on Google ads remarketing now you're going to see conversion Linker tag found in container so if you haven't set that up already you're going to have to set that up it's going to have a conversion ID here so for this you go back to your Google ads account we're going to copy our conversion ID right here it's under step four so when you go to your data sources you click on Google ads tag you go down to the instructions you're going to see your conversion ID right here you're going to copy this number come back over to Google tag manager enter this right here now you don't really need to change anything else there are some additional advanced settings here but that's all you need to do in this top portion is Google ads remarketing enter your conversion ID and we're going to trigger this on all pages so what that's going to allow us to do is collect data from everybody who is visiting our website it's going to go across the every single page and it's essentially going to add the tag that I showed here here to our website using Google tag manager so as long as we have Google tag manager installed on our website properly this audience these audiences will always be able to be created because it's going to just constantly be collecting data for people who are visiting our website so you're going to click on Save and then from there all you need to do is make sure you submit and publish your container so you want to submit the changes so enter name enter description click on publish and what that will do is put the Google ads tag directly on your website again you can also just do this manually put this piece of code in between your header tags on your website and you're done with it and you can start creating your data segments right away click on the plus sign click on website visitors and you're ready to start using your remarketing audiences so once you have all these audiences created you're able to create new campaigns or add them to existing campaigns just choose your goal select the conversion goals you want to actually optimize for click on continue choose your campaign type so let's just say a video campaign we're going to drive conversions and then within your targeting all you need to do is make sure you go down to your data segments and you're going to be able to Target people who have visited your website so we scroll down here okay and you can see people who you want to reach so right now our weekly estimates for available Impressions 10 billion plus choose an audience segment so what you can do is use your data so just come right here we'll just choose all users 540 days because that's when I keep choosing and then what we can do is target people who have visited our website over the last 540 days now depending on your industry what you're selling you might want to reach people within seven days within 30 days for something like Farmhouse goals if I know someone is living in a farmhouse style home then all I need to do is keep them collected on my remarketing list and I can Target them whenever I want to so my weekly available Impressions right now 240 million and it's really that simple and you you can combine these with other in-market segments or any custom audiences you've created but I really just want to focus on Google ads remarketing and this should help you get started with how to do it using Google analytics and also using Google tag manager okay last but not least our Google ads call campaigns so for advertisers who really just focus on phone calls and want their potential clients to just give them phone calls and not worry about any other action you want to try a call Campaign which will create mobile click to call ads and it's going to encourage people to call your business directly so let's get started today I'm going to be going over Google ads call campaigns with call campaigns you can create call only ads so when someone searches one of your targeted keywords on a mobile device they can click on your advertisement and call you directly to get started what you want to do is set up conversion tracking for phone calls that last a certain period of time so we're going to go to tools and settings and under measurement we're going to click on conversions now this is where all of our conversions are so what we're going to do is we're going to create a new conversion action and we want to create a phone calls conversions action so we're going to choose the top we're going to choose phone calls here and then the top one calls from ads using call extensions or call only ads now keep in mind you can use call extensions on a standard search campaign where people are clicking through to your website and then your mobile call extensions will also show up to allow people to click to call you directly so if you want to give people the option of going to your website or giving you a phone call then you want to use a standard search campaign with call extensions in this case we're creating call only ads so on mobile devices it's only going to show up as a click to call advertisement so we're going to choose this at the top and click on continue we don't need to change the goal and action optimization it's going to be a phone call lead and then down here we need to name our conversion so let's just say 90 second phone call okay so we can set a value for every single phone call so if you do have data for your business where you know that you get a certain number of phone calls every single month and those phone calls turn into x amount of dollars for your business you can set that up here you can estimate it if you want so if you say you know every single phone call for my business is worth about fifty dollars then we can set that as our value for every single conversion otherwise you can just say don't use a value for this conversion action and it's just going to count each individual conversion so we're going to use the same value for each conversion and set it at fifty dollars and say each phone call from these ads is worth fifty dollars to my business so we're going to keep scrolling down here for count we want to choose one because every single phone call is not going to be considered a separate lead we want to just use one because if someone calls us twice there's really only one lead because it's only one customer so we're going to choose one here and then we're going to go down here to call length and this I'm going to change to 90 seconds so what we're saying is if a if someone calls us through one of our advertisements and they're on the phone for 90 seconds or longer then it's going to count as a conversion click through conversion window is going to be 30 days we'll keep that as is and then attribution model it has data driven here but in this case I'm just going to choose last click because we're just going to choose every time someone clicks on our advertisement and then has a 90 second phone call we don't need to track them through the entire process so we're just going to do last click here data driven can be much more useful if you are sending people to your website but in terms of just driving phone calls we're just going to use when someone clicks on our advertisement whether they convert or not so we're going to click on Create and continue and now you can see we have our 90 second phone call conversion action created so we can click on done here and as you can see we have our 90 second phone call set up here so we're going to scroll down here to custom goals and we're going to add another custom goal and we're going to name it the same thing so 90 second phone call and what we're going to choose from here is this 90 second phone call conversion action we just created and we're going to click on Save okay so now we have a new custom goal created which uses this conversion action for 90 second phone call so let's come back to our Google ads account let's come to the campaign screen and we're going to click on the plus sign to create a new campaign now the first thing you're gonna have to choose is your campaign objective for a Google ads call campaign your objectives you can choose our sales leads or create a campaign without a goals guidance I would recommend choosing leads and then what we want to do is we want to add a goal down here and you're going to see our custom goal 90 second phone call so that's going to be the goal that we're optimizing for and then we're going to remove these other conversion goals so you can use multiple conversion goals here if you have multiple conversion goals you want to optimize for we're just going to be optimizing for this phone call and our main goal is going to be to drive phone calls and drive specifically 90 second phone calls that will turn into leads for our business so what we're going to do next is click on continue the only option here as far as the campaign type is going to be a search campaign so we're targeting people who are searching keywords in the Google search engine with their mobile devices so select the ways you'd like to reach your goal we're going to choose phone calls and what we need to do now is enter our phone number here now this is an important step obviously because you need to put your phone number but you also need to have your phone number in some place on your website where Google ads can read it so if you see here on Surfside PPC I have call us today and I have a fake phone number here but on my contact us page so we're going to copy this phone number right here we're going to come back over and we're going to paste that phone number right there so you want to keep it in the same exact format as Google ads or as close as possible to it so we have our United States as the country our phone number here and now let's name our campaign for this specific tutorial I'm just gonna pretend I'm creating the Surfside plumbing company so we have Surfside Plumbing and that's gonna be my campaign name my goal is going to be to try to get people to click on my call only ads and give me phone calls so that I can land new clients for plumbing services hey everyone thank you for your support watching my videos over the years if you want to continue to support my channels while also using some of the best marketing tools you can try either SCM rush or spyfu if you haven't already both are great PPC and SEO tools if you use the link at the bottom here for either one they are affiliate links so it will help support my channel and support Surfside PPC if you're not interested no problem back to the video so we're going to click on continue and for bidding it's going to say what do you want to focus on so we have a couple different options here the main two you really want to choose from are conversions or conversion value since I set that every single 90 second phone call is worth fifty dollars for my business we're going to choose conversion value that's going to be what we're optimizing for now automatically the campaign is going to use the maximize conversion value bid strategy what we can do is set a Target return on ad spend and just make sure our Target return on ad spend is positive so if we set our Target roas at 150 percent what we're saying is that for every 100 dollars we spend we want to drive one hundred fifty dollars in Revenue back to our business so that would be a fifty dollar profit so that's gonna be what we're going to choose for our bidding strategy and we're gonna click on next now it's going to be campaign settings so we're gonna do the search Network and we can include Google search Partners as well what we want to do next is set our location so let's just say for example I am serving the Nashville area so I would enter Nashville here and you can either choose something like a market so it's going to be a larger area around Nashville or I could just choose the city of Nashville in this case I'll choose the market so we'll say if we come to Advanced Search here we'll say I serve this entire area around Nashville so we're gonna keep that as our targeting come down here to location options and make sure you're targeting people with presence not presence or interest because presence or interest will Target people in regularly in or people have shown interest in your targeted locations since people are traveling to Nashville all the time and probably showing interest in Nashville all the time I don't want my ads to show up for them if they're searching for plumbing services and they're nowhere near the Nashville area so we're just going to choose presence people in or regularly in our targeted locations exclude we're going to keep as is because we're not excluding anybody from this campaign we're just targeting that specific area and people in it so you want to choose your language targeting next in this case I'm going to choose English now audience segments one of the things you can do here is click on audience segments and just come down here to search and we're just going to search Plumbing now you can see here what they are actively researching or planning and you can see plumbing services so if somebody's looking for plumbing services they're going to be put into this in-market segment we can click on this audience and since we're choosing observation down here it's not going to narrow the reach of our campaign if you choose targeting then you're only going to Target people in that in Market segment I would highly recommend just keeping this as observation and then we can always adjust the bids for this selected audience segment so we're going to choose that here for our audience segments and for dynamic search ads we're not going to be using Dynamic search ads so we're not going to change anything there and we're going to click on next okay so next is going to be building out your search campaign so we're going to start with our first ad group in this case I'm only going to create one ad group and I'll show you how I kind of come up with some different ad groups if I were creating a campaign like this let's just say I want one ad group with plumbing services so you can enter a URL here to scan for keywords on your website since I don't have an actual Plumbing website I'm not going to enter a UR RL here so what we can do is enter products or services to advertise so I'm advertising plumbing services so we'll get keyword suggestions and you can see all of these different keywords here so some of these different keywords something like water heater repair if that's something that you do as a plumbing company then copy this keyword I would either open a notepad or a Microsoft Excel spreadsheet and keep track of some of these different keywords that you're not going to put in this ad group so in this ad group I just want to make sure I'm targeting keywords related to Plumbing plumbers plumbing services local plumbers near me so people who are actively searching for a plumber so we're going to take these keywords like 24 hour plumber near me obviously only target this keyword if you do offer 24-hour plumbing services so Something Like Water Heater replacement we would copy this keyword put it in our water heater repair now with something like Roto-Rooter near me you can create a separate ad group with just competitor keywords so any of these top competitors that are large plumbing companies so I'm not going to put them in this main ad group here we're going to do 24-hour plumber near me now again Leak Detection that would be another ad group so we're up to four already so we would have Leak Detection we would have hot water heater if we do service those and then we have a competitor ad group so we're going to put this in a separate ad group and then let's just focus on some of these different keywords local plumbers near me again drain cleaning is another one hot water heater repair City Plumbing near me so we'll get rid of all those drain cleaning so all of these are different options that you have that you can Target in your campaigns as long as you do all those things so if it's a service that your company does then you might as well Target those keywords so we have plumbing repair plumbers in my area we're not going to be doing some pump insulation but again another idea there plumbing companies a few more down here that we're going to get rid of best plumbing plumbing and heating affordable Plumbing so we'll do affordable plumbing and best plumbing and then what we can do is just make sure we have plumbing services as one of the keywords so plumbing services and we have plumber near me okay so let's make these all phrase match keywords we're gonna put quotes around all the keywords I highly recommend using phrase match keywords just to make sure you're getting the most targeted traffic broad match keywords can be useful and Google ads is going to tell you since we're using smart bidding to use broad match to get more conversions at a similar or better Roi with broad match bidding or broad match keywords we're going to be targeting a lot of unrelated keywords and you might end up getting phone calls from people who have no interest in hiring a plumber so we want to make sure all of our keywords that we're targeting are highly relevant so we have them all here all of them are phrase match keywords that we're targeting so let's scroll down here and let's create our call AD so first things first is our phone number here we're going to choose our country and then what you need to do is make sure you put your verification URL so we're going to copy this URL from our contact us page and we're going to paste it right there so now we have our verification URL here we don't need to add a final URL since we're just trying to drive phone calls we're gonna have an advertisement that looks like this and when someone clicks it it's going to call our business so let's come down here and create multiple advertisements let's start with headline one for headline one let's do something like your Nashville plumber okay so headline two let's do something like call us today okay so pretty simple your Nashville plumber call us today we're gonna end up creating three different advertisements so you want to use different ad copy on all of them so for business name this is going to be the same let's just say our business name is Surfside Plumbing so you can see right here we have caller number Surfside Plumbing your Nashville plumber call us today now let's enter a few description lines for these I'm going to keep the same two description lines with all the advertisements I would recommend testing some different descriptions but let's just enter a few description lines here okay so we have all of our ad copy here for our first advertisement so we have our verification URL where our phone number is Surfside Plumbing call us today your Nashville plumber and then we have is our description line one we have call Surfside Plumbing we can fix any Plumbing problem you are experiencing 10 plus years in business fast service so you just want to have some different things that will encourage people to call your business where they're going to feel better about calling you obviously if you have good reviews and different things like that put any type of selling point about your business business in your description line so that people any of the hurdles people have where they say okay I don't know if I can trust this company build some trust by showing how long you've been in business how many five-star reviews you have some customer testimonials whatever you can use to kind of sell people and build some of that trust now next is going to be conversion action so for this we're going to choose 90 second phone call and we're going to click on done so now we have one advertisement created here so what we want to do is create another advertisement so all we're going to do is change our headlines a little bit so let's say 24 7 plumbing services okay so 24 7 plumbing services will fix any leak or clog we're going to keep the description lines the same you can obviously change those around with some of the different advertisements you have our business name will stay the same and we have our verification URL at the top here our phone number and the same conversion action so we're going to click on done so now we have two separate advertisements let's create one more so let's do for our two headlines okay so for the last one top rated plumber in Nashville fast and affordable service so obviously if you have a plumbing problem you want people to get there quickly and you want to make sure they service any issue you have so we have top rated affordable service fast all the different things that people might have issues with so we're going to click on done and now we have three different advertisements created so let's click on next and now we need to do is use some ad extensions so call out extensions will be a perfect for this campaign if we keep scrolling down we can choose some of these other extensions structured snippet extensions would be perfect we can show some of the different Services we offer you might want to do a price extension that would allow people to see how much you charge whether it's just a price to come out an average price so you can enter some price extensions there for specific services and you can also do promotion extensions maybe something like call us today and get 10 off so I'm not going to enter any of these call extensions here pretty self-explanatory call it extension is going to add more information to your ad you could do things like 24-hour phone service down here at the bottom I have 10 plus years in business so we'll have we'll add these ones here okay so we have four different call out extensions we're not going to do an image at image extension if we come to structured Snippets so I actually did another one over here so service catalog Plumbing Leak Detection Emergency Services you could do hot water heater repair really anything you want so we have a few different extensions here so we're ready to click on next okay so let's set our average daily budget let's say I want to spend three thousand dollars over the course of a month let's just set our budget at a hundred dollars per day so we're going to be trying to drive phone calls all day long with this campaign so we have a hundred dollar daily budget and we can click on next okay so the one suggestion they gave us is to create more ad extensions so we could always do that in the future after we launch our campaign for now we're just going to keep it as is we have our campaign name our campaign type search objective leads our goal is 90 second phone calls our bidding strategy we're maximizing conversion value with a Target return on ad spend of 150 percent so networks it's search search Partners targeting Nashville we have this audience here for plumbing services again we're not just limited to that audience we're just observing how that audience performs when they do type in our keywords and click on our ads nine total keywords we're targeting you would obviously want to build out more keywords depending on all the services you offer and all the services you want phone calls for ads so 3 different call ADS we'll make sure we're getting the best possible results because Google ads is going to continue to rotate our ads and serve the ones that drive the most leads so we have some extensions here our 100 per day budget let's publish our campaign okay and that's it right now you can see our ad group for plumbing services so if we click on our ad group and we go into ads and extensions you can see here the ad type here are call ADS so we have three separate call ADS if we click on the plus sign we can create another call AD here since we're just focusing on phone calls it's just going to allow us to create a call AD and now we have if we come back to our all campaign screen is this Surfside Plumbing campaign is a call only Google ads campaign so if you have any questions about this please leave them in the comments section this is perfect for people who are just trying to drive phone calls for their business that's your only focus create a campaign like this and you can really focus on phone calls and phone call leads okay that wraps up this version of my Google ads course I want to create another Google ads course that that has more around Google shopping campaigns and other types of ads that you can run so this is a good one to get started with because you can learn about seven different types of campaigns that you can run using different targeting and running your ads across different networks different advertisements But ultimately what we're trying to do Drive conversions on our website so hopefully this Google ads course was helpful if you have any questions please leave them in the comment section thanks for watching my video today

Channel: Surfside PPC

Views: 56,741

Keywords: google ads, google ads tutorial, google ads tutorial 2022, google ads course, free google ads course, google adwords tutorial, google adwords course, full google ads course, full google adwords course, full google ads tutorial, google ads 2022, google adwords 2022, create google ads, google adwords, google adwords tutorial for beginners, google ads for beginners, google ads 2023, google adwords 2023, google ads tutorial 2023

Id: 6RXnGvkyjVw

Length: 224min 35sec (13475 seconds)

Published: Tue Sep 20 2022