How to Make YouTube Videos – Plan, Shoot, Edit, Post, Grow

a good video grabs your attention tells you a compelling story and gives you a new perspective on things at least that's what i aim for in my content hello i'm matthew and cena i've been making videos for a long time from tv commercials to music videos to content here on youtube in this video i'll share my youtube filmmaking process and my favorite tools and tips so you can improve your own content before i begin i want to thank asus for sponsoring this video my process starts by asking a simple question what's the point it may sound overly simplistic and obvious but if you don't have a clear answer to this early on you're going to waste a lot of time throughout the process you'll shoot things that don't matter overwhelm yourself sorting through footage and you'll be wrestling with a convoluted story until you know the point of it all when you have a clear direction you'll capture with intent and can focus your creative efforts if you're like me you make content because you enjoy it and you want to share your message with an audience you can connect to but how do you know if they'll care one way to test the viability of your ideas is to see if people are already searching for the subject you're covering i use a tool called tubebuddy because it helps me determine how big of an appetite there is for my type of content i research different keywords to find what people are already searching for and i do my best to align my own ideas with those popular search terms then i aim to make my own content better unique and different from what's already out there so i can stand out amongst all of the noise before i shoot anything i build a script and shot list this gives me an idea of what the final video might look like of course this is just the place to start from once i start shooting i end up finding new angles and my story develops as i work through the process having a good plan takes a big project and breaks it down into small manageable tasks this helps me gauge how much work needs to get done so i can set aside enough time for it with a plan in place i'm ready to shoot i usually aim to cover at least one wide shot to establish the scene a medium shot to focus on the subject and three to five close-up detail shots to keep the viewer visually stimulated i tend to look for things in the space that describe the character of the scene putting the camera in unexpected places giving the viewer visual surprises when you're capturing b-roll shots like this make sure to capture a wide variety of shots and get at least 20 seconds per clip having this kind of coverage will give you a lot to play with in the edit and you'll thank yourself later while it's nice to have good camera gear don't underestimate what you can accomplish with the one you already have in your pocket i use shots from my phone all the time and for the most part the footage looks just as good as my fancy cameras don't let a lack of gear stop you from making i try to put a lot of care into the audio of my content sound is half of the experience and many would argue that it's more important than the visuals when i shoot my footage i always try to capture the natural sounds of what's taking place and layer them into my videos just like good b-roll this secondary audio gives texture and detail to the experience in most of my videos i use voiceover narration to carry the story along to record good audio you need to be in a quiet room with good acoustics since my office isn't sound treated i do my recordings in my closet because the clothes around me eliminate any echo and outside noise for a rich sound i speak as close to the microphone as possible to capture the full depth of my voice underneath the captured audio is music i source my tunes from several music libraries which i'll list in the description when you're watching something music tells you how to feel i generally like relaxing vibes so i prefer to use mostly chill beats [Music] with everything captured it's time to edit i pull in the footage and line it up with my narration to make my rough cut this helps me see how well the story has come together if i feel like i'm missing something i'll do a pick up shoot to get the shots and audio i need to complete the story then i do several more passes on the edit to trim out excess and refine my story points to stay organized i color code the sections of my edit to match my script and shot list this helps me easily identify each section of my story being a good editor requires you to be emotionally detached from what you shot and solely focus on what you're trying to communicate every shot should have a purpose and every sequence should move the story forward everything else should be edited out one of my favorite parts of the post-production process is color this is where i take the footage i've shot color correct it and then add a little color grading to enhance the look of my picture for most of my shots i like to slightly over expose them and add a classic orange and teal color grade on top when you're working on any kind of color sensitive imagery it's important to have an accurate monitor the asus pro art display pa278 qv is a monitor designed for creatives who need color accuracy for their work it's a 27 inch ips panel monitor with a 75 hertz refresh rate and adaptive sync technology this monitor has 100 srgb and 100 rec 709 wide color gamut so you can see more details when you're fine-tuning your visuals it's kalman verified to guarantee color accuracy by hollywood post-production standards and arrives pre-calibrated so you can get to work right out of the box the ergonomic stand allows you to adjust the height angle and rotation to meet the needs of your setup whether you're editing videos or working on a full page design the monitor has plenty of ports so you can connect multiple devices and peripherals while maintaining clean cable management it also has built-in features like the pro art preset which provides multiple modes for quick color gamut adjustments eye care technology to reduce eye strain from long viewing sessions and a handy quick fit feature to preview your print files and grid alignment if you work on images or videos and you need a color accurate monitor that won't break the bank the pro display pa-278 qv is designed just for you and if you're looking for a 24-inch monitor asus also has the pa 2048 qv [Music] after a video is colored mixed and rendered out it's ready to be published online i upload to youtube giving it a search friendly title by including the keywords i discovered in the research at the beginning of the process and then give it an interesting thumbnail to draw people in the thumbnail and title are the most important elements to nail outside of making good content it's your first impression on your potential audience and if you can't get them to click through they'll never see your video once published i monitor the performance of my videos over the next few days and weeks specifically i study the comments views click-through rate and retention to see what areas i can improve i closely watched the youtube analytics and continued to a b test different thumbnails and titles using tubebuddy these small adjustments help me improve the click-through rate on my videos so the youtube algorithm is more likely to pick up and promote my content these post publish adjustments can make a huge difference in the overall success of a video and that's an overview of my video production process these are the methods i've used to grow this channel and the two others i work on there are so many more details to my process from research and writing to the craft of film and editing to understanding the platform how it works and how to make sense of your analytics because there's so much to it i'm currently developing a detailed course about my video content creation process if you're interested in learning more from me sign up for my email newsletter and be the first to know when it goes live if you have any questions drop them in the comments and i'll do my best to answer them i've also left links to my camera gear and additional resources in the description below with that out of the way it's time to get back to work [Music]

Channel: Matthew Encina

Views: 1,452,234

Keywords: how to make a youtube video, how to edit youtube videos, how to make a youtube video from scratch, how to edit videos for youtube, Matthew Encina, filmmaking process, how to get more views, how to improve CTR, how I edit my videos, camera gear, how to make youtube videos, how to make a good youtube video, how i edit my youtube videos, how to get more views on youtube, filmmaking, script writing, how to make a shot list, youtube tips, adobe premiere pro, video editing

Id: 5Kb3mlUwwL0

Length: 9min 16sec (556 seconds)

Published: Tue Nov 17 2020