how to "listen to your audience" when you DON'T HAVE an audience

this video is sponsored by uscreen more about them later on when you're creating content online you want to make sure you're creating the content that your audience will love or if you're creating a product for your business you want to make sure that you're creating a product that people will actually want to buy but what should you do if you don't even have an audience how can you listen to people who aren't even there well today I'm going to answer that question and share with you four strategies to listen to your audience even if you don't have any followers yet let's get right into into this the first strategy is to use your former self as your target market so for this strategy what you're going to do is you are going to think about who you were in the past what you were struggling with what questions you had about this topic that you're creating content about what you really wanted to help with and you are going to create content like your former self is your audience now this isn't going to work for everyone because some people are marketing to a crowd that is nothing like their former self maybe you are a lawyer who went to school and now you are going to practice as an attorney helping people with the adoption process and maybe you've never been a parent who wanted to adopt a child yourself so you don't really know how to put yourself in their shoes but I find that that's actually the less common situation most people when they start a business or when they start creating content online they have chosen the topic that they did because it's something that they used to struggle with it's a goal that they used to want to reach that they have since reached and if that's the case for you then this strategy will work for you a great example of this strategy in the real world is me when I started this YouTube channel I had really struggled with knowing how to start an online business knowing how to start making money online and everything related to that and once I finally figured those things out I really wanted to share it with people so I started this channel to teach people strategies for starting online businesses strategies for making money online of course at first I started just like everyone else with no audience at all so I just used my former self as my target market I thought about those questions and fears and concerns that I had had when I was struggling with starting an online business and I made videos to answer those questions and to help out with those things I've been struggling with the second strategy you can use to listen to your audience when you don't yet have an audience is to listen to the tiny audience that you do have now I know what you might be thinking you might be thinking no Gillian you don't understand I don't have an audience like at all I promise you even if you think you don't have an audience at all you have a tiny audience I'm talking about just your first-degree connections your friends and family the people who you know those people are in a sense a tiny tiny audience but now are you rolling your eyes at me and saying no you don't understand I mean yes I have a few friends and family but those people aren't interested in what I'm doing on YouTube channel or my Instagram account or what I'm doing with my new business well I want you to try a little bit harder okay so here's a great example of this my friend Annie she was interested in starting a business where she essentially was doing a kind of personal shopping for people well she could have just you know decided to start this business and gone and announced I'm starting this business but instead she did something really smart she thought of a few of her friends who might be interested in the service that she was offering she didn't know if they'd be interested but she didn't let that stop her she just sent us all a text and said hey I'm thinking about starting this business I would be doing this and this in this thing would is that something that you'd be interested in why are I not like basically what do you think of my idea she kept it really casual and she was basically just asking for feedback and here's the thing everybody loves giving their opinion and so of course everybody sent her a response and told her what they thought of the idea she wasn't saying hey do you want to buy this thing right now she was just asking us what we thought and you can do something really similar I just want you to think of the people you know who are most likely to maybe be interested in the content that you are thinking to create or the product that you're thinking to create reach out to them texting is great for this because it's so casual just tell them about your idea just like you tell them about anything else you might be telling them about and ask them what they think about it you will get some invaluable feedback and if you have some people who seem pretty interested I would recommend you follow up with those people and ask them a few more questions about what they are struggling with most about this topic what their goal is relating to this topic what they would like the most help with those sorts of things because that is going to give you a ton of content ideas and help you to know exactly how to create your product if you're doing that or how to create the content to be most helpful to them now since you're interested in this topic of listening to your audience my guess is that you are creating content online or you want to create cont content online if that is the case then I've got to clue you in about uscreen if you haven't heard of uscreen before it's this online platform that allows you to create a video-based subscription platform for your own business so with uscreen with very minimal effort you can have your own subscription platform you can have your own membership you just create the content and put it on you screen and make a few little branding decisions and they make it look super good super professional all and they also handle all the back end of like managing the subscriptions managing the payments all of that they even have an amazing Community feature that allows all of your members to interact with each other and have conversations with each other which really helps your membership to be a lot more sticky it really reduces your churn rate as they say in the industry which in short means that your members stick around for a lot longer because they are invested in the community they're invested in the their relationships and of course they're loving your content especially because uscreen allows you to have your own app so people can actually put your app on their phones and then they can access your videos on the go uscreen will make your platform and your app looks so professional so polished so seamless and so easy for you to put together if you want to learn more about hu screen then a great way to do so is to sign up for a free class that they are offering this month about how to use YouTube to drive people to your paid membership communities in other words how to use your videos here on YouTube to get more members for your membership site this class is free right now and you can sign up at gilan perkins.com uscreen trining again just go to Gillian perkins.com uscreen trining to sign up for that free class and learn more about how uscreen can help you set up a profitable membership site okay so now let's talk about a third way that you can listen to your audience when you don't have an audience and that is to work on growing your audience right even if you don't have an audience yet to listen to starting to do some small things today can really help your audience to start growing quickly so that you have people there to listen to and as per my last point about listening to your audience even when you have a tiny tiny audience as soon as your audience starts to grow at all you can start to listen to those people don't feel like you have to wait until you have thousands of followers before you can listen to them yes you might not get very many responses to a poll on YouTube if you only have a couple hundred subscribers but the more connected you are with your audience the more you'll be able to listen to them even when it's a very small number of people so this means that as your audience starts to grow and you start to get a few comments on your YouTube videos or a few comments in response to your posts on YouTube or a few comments on Instagram wherever it is that you're posting content make sure that you reply to those comments and not just with uh thanks for the comment sort of reply but really engage those people in conversation even move those conversations to the DM when possible and appropriate so that you can deepen those relationships because that's going to get those people to talk to you even more in the future and that is what really Fosters a lot of Engagement even when your audience is Tiny now finally the fourth strategy for listening to your audience when you don't have an audience is to listen to other people's audiences so even when you don't have an audience at all even when you are just in the planning phases of starting a YouTube channel or starting a business or anything like that you can be studying other people's audiences and listening to those audiences so for example before I started this YouTube channel I found other channels that were similar to what I wanted to create I looked at what content they were were creating and I studied the comments under those videos what did people think of those videos was the reaction to them positive or negative did people still have questions also looked at the likes that those videos got to see which ones the audience had given the most thumbs up too to indicate that they were especially excited about the process of listening to other people's audiences starts with identifying some other brands that are similar to what you want to create and then going in there and looking at the comments on their content of course you can also engage with those commenters too which can potentially lead them to discovering your content when you start creating content now one thing that I think is really important that you know is that you do not have to wait until you have a big audience to be able to start making a living online in fact even if you are starting at Absolute Zero you can start making money within as little as two to three months and be making a full-time living in as little as six I recently recorded a short podcast Series this is a standalone podcast that only has 10 episodes It's called the 100K method and in it I break down my process for how I went from earning nothing online to earning $100,000 a year in just about a year so by the end of the year I was earning over $110,000 a month so I break down that story in the podcast I also share what I call the 100K meth method for how you can do the same thing and how you can build a business that consistently generates $10,000 per month or more so that you are earning six figures online I'm going to leave the link to that new show in the description below or you can find it on whatever podcast app you prefer like I said it's called the 100K method up next I'd recommend you check out this video right here where I teach you how to Market your business online this is The Ultimate Guide to digital marketing and I think you'll find it really helpful if you are trying to figure out how to create content online how to get people to consume your content online and how to grow your online business

Channel: Gillian Perkins

Views: 22,590

Keywords: how to listen to your audience, when, you, DON'T, HAVE, an, audience, Gillian Perkins, gillianperkins.com, Getting started online, no audience? no problem., What to do if you have NO AUDIENCE, what to do if you have ZERO followers

Id: UOO4EjQrFgE

Length: 11min 11sec (671 seconds)

Published: Thu May 09 2024