How to Convert VIEWERS into SUBSCRIBERS (and grow your channel to the moon!)

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so you've finally started getting some views on your YouTube videos awesome now you have this other problem even though people are watching your videos for some reason they are not subscribing or subscriber count and stay in stock at like 12. even though your videos are getting maybe 50 100 views each why is this happening and what can you do to change it what can you do to start converting your viewers into subscribers so that is what we're going to be talking about in today's video my guess is that you've probably already heard quite a few strategies for turning viewers into subscribers things as simple as just asking people to subscribe and by the way if you don't know that that really works asking people to subscribe more than doubles the likelihood that they do so but there are also plenty of other common strategies like you know making good videos that make people want more telling people why they should subscribe and explaining to them like what's in it for them and even just simply letting people know that you upload regularly can help them be more likely to subscribe but there is one thing that has a much bigger impact on whether or not they subscribe than any of those other factors or tactics and so that's what I want to share with you today so probably the hardest aspect of growing on YouTube is just getting people to discover your channel discoverability getting people to stumble across one of your videos whether that is via search them actually looking up something on YouTube or suggested where the algorithm recommends one of your videos to them on the home page or on that side column it can be really tough to just get your video to be presented to someone and get them to click on it initially when they have never even heard of your channel before and so once you finally overcome that challenge and you finally get someone to find one of your videos and actually click on it and watch it it can feel like a shoe-in like chances are high that they're going to subscribe right I hate to break it to you but that is just not the case what Studies have shown that after watching a video from a new channel most people do not choose to subscribe and that goes whether they liked the video or not here's the thing most subscriptions occur after someone watches between two and four videos from a new channel they don't subscribe after watching just one video even if they really liked it they don't know if they're gonna like the other videos from that channel yet so the big answer to this question of how do you turn viewers into subscribers more than anything else is get them to watch more than one of your videos if you can do that the chances of them subscribing to your channel more than triple so how exactly do you do that how do you get people to watch more than one of your videos and greatly increase the chances that they subscribe okay so I've got three tactics that I want to share with you that make a big difference the first one though it's so obvious like I almost don't want to mention it but I also can't not it is make good quality videos right like if people don't enjoy your videos if your videos aren't engaging then they're not going to subscribe I know it's so obvious so I'm not going to spend much time on it here also it's such a big topic that I couldn't possibly do it justice here people go to college to learn how to make good quality films right and you should watch a lot more videos about just YouTube as a craft and the Art of making videos and the science of making videos and really perfect your skills as far as crafting a compelling narrative for your videos and as a Storyteller and putting your videos together and editing your videos all of those things are so important and take so much time okay so tactic number two where we're really gonna get into some things that you can start doing today to turn your viewers into subscribers it is called the flow method so basically the question here is once someone watches one of your videos that hardest thing to make happen well then how then can you get them to move on to watch another one of your videos now you're probably already aware that you can suggest your other videos to people in your videos so like right now I could say hey check out this other video it relates to what I'm talking about right or you can include links to other videos in your video description now of all the different ways that you can suggest your other content to your current viewers the flow method is the thing that is going to have the very biggest impact with the very least effort and emphasis more here on the big impact but really this is like so low effort so basically what we want to do is when someone is watching one of your videos we want to suggest another specific video to them not just like now that you've finished watching this video check out this video that the algorithm thinks you'll enjoy or here's my latest video or something like that nope we want to think like what is the most logical Next Step that I could guide this person to do and so then when you're filming you make that segue your conclusion to one video explains why that thing that you have in mind is The Logical next step and you use the end screen element those like thumbnails that you can add in the end of your videos you add that and tell them why they should click on it and you point at it this seriously works better than anything else you can do to get someone to immediately watch another one of your videos okay so that is the flow method definitely do that it's so easy the other things now we're talking about strategy number three is to optimize your videos for recommendations for recommended videos Okay so we've got YouTube here now tiny bit of Basics about how the algorithm Works after someone watches one of your videos the algorithm is primed to recommend another one of your videos okay when someone logs back into YouTube YouTube is going to recommend another one of your videos to them and that's because YouTube recommends videos right and what is it based those recommendations on one topics that that viewer has shown interest in two videos that other people who have a similar viewing habits as does that viewer have shown interest in and have watched and have engaged with and then three other videos from the channels that that viewer has recently watched those are the three factors so the fact that someone recently watched one of your videos means that the algorithm is now like is it primed to recommend another one of your videos to them now this is where I would like to let you know that the title of this video how to turn viewers into subscribers is a little bit not misleading but it's a tiny bit click bait like I titled the video that because I know that people want to know that I've done polls and people said I want to know how to turn viewers into subscribers but really that's not the most important thing here then what is after someone watches one of your videos the goal is to Simply get them to watch more of your videos they are most likely to do that if they do in fact subscribe within that two to four video window as I talked about but YouTube is going to recommend your video to them whether or not they choose to subscribe and the more of your videos that they say yes to and click on when YouTube recommends to them the more of your videos YouTube will recommend to them and this again happens whether or not they choose to subscribe subscriptions used to be the end-all BL on YouTube it used to be the algorithm if someone subscribed to your channel then they got recommended your videos and if they didn't then they would never see your videos again most likely but today that's simply not how the algorithm Works mostly because YouTube realized that people don't always want what they say they want people might think that they want to watch more videos from your channel and click that subscribe button but really they're not that interested not as interested as they think and so now YouTube says just show us what you want don't don't tell us that you want to just show us based on your viewing habits because those indicate what your viewing preferences really are now that's not to say that subscribers aren't an important metric they are important for social clout first of all the more subscribers you have the easier it is to get brand deals and other Partnerships it increases your credibility which can make people more likely to buy products from your business if you also run a business and it makes people more likely to watch your future videos because it makes them perceive your channel as popular and even Beyond social Cloud subscriptions do still affect the algorithm when someone subscribes while watching one of your videos that is a positive engagement factor that the algorithm is measuring and it makes the algorithm more likely to recommend that video to other viewers and more likely for the algorithm to recommend other videos from your channel to to that viewer because clearly they seem to be liking your content so yes subscriptions still matter but the most important thing is the views because after all that's why we post videos on YouTube right so that people will watch them and Views are also what translate into ad revenue and they are going to be ultimately the thing that determine whether or not you get the brand Partnerships and if people watch your videos then that's what will lead them to eventually buy your products if that's your goal and none of that happens if they just subscribe so our real goal here is how would we get them to watch more of our videos which like I said earlier in this video is the thing that is also most likely to lead them to subscribe so last year my team over at Creator Fast Track did a study of almost 500 small YouTubers and aspiring YouTubers about where they were with their Channel their goals for their Channel Etc we wanted to learn as much as possible about what challenges these new creators were facing and what they were trying to achieve with their channels and why why they wanted to grow their channels one of our biggest takeaways was that by far the most common goal of new YouTubers and small channels is to get their Channel monetized within one year so many people told us that that was their exact goal get my channel monetized in one year now after looking at the data on what happens with most small channels here is what we realized most creators never reached that goal in fact well over 80 percent of all new YouTubers never end up getting their Channel monetized not in one year not in 10 years never right now if you're in that position trying to get your channel monetized I would love to walk you through exactly why that goal leads to failure and what you should do instead to greatly increase your chances of successfully getting your channel monetized if you haven't already I would love to invite you to attend a showing for my one hour YouTube Crash Course called three secrets to reach 1 000 subscribers and get your channel monetized in just three months I have the class set up to show multiple times per day at predetermined times so if you just head to gillianperkins.com monetize you can see when the next showings are happening and you can get a free ticket to attend this class is basically the start here class when it comes to All Things YouTube strategy so I highly recommend that you watch it if you haven't done so already as a YouTuber one challenge that never goes away is how you keep creating content and how you don't let it take over your entire life because truth right videos can take a lot of time to create so up next watch this video right here about seven different pieces of software that I use to make my content creation process way faster and easier
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Channel: Gillian Perkins
Views: 43,420
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Keywords: Gillian Perkins, gillianperkins.com, Gillian Perkins YouTube, YouTube channel growth, YouTube channel growth tips, YouTube channel growth strategies, How to Convert VIEWERS into SUBSCRIBERS (and grow your channel to the moon!), How to convert viewers into subscribers, How to grow your subscriber count, How to get people to watch you on YouTube, YouTube growth, YouTube strategies, YouTube success, How to be successful on YouTube, Make money on YouTube
Id: h8MYeDysZP0
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Length: 11min 33sec (693 seconds)
Published: Tue Sep 12 2023
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