How to Increase Facebook Engagement in 2022

look it's no secret that facebook is the largest social media platform in the world but what isn't so clear is how to actually use facebook to increase your engagement so today i'm going to give you the seven facebook algorithm hacks to increase your engagement hey guys sherman here at life marketing a digital marketing agency that works on facebook campaigns all day long for small businesses i'm taking a break from work right now to give you the seven hacks to breaking the facebook algorithm to take your engagement to the next level and by the way you don't have to click some link in my bio for the full guide or buy my free course if you follow these instructions that i'm about to give you i promise you that you will see higher levels of engagement on your facebook page and if you stay to the end i'll give you a bonus hack alright so let's cut to the chase first of all what is facebook engagement facebook engagement is any action someone takes on your post so likes comments clicks shares video views and so on will count as engagement now here are the hacks to increasing your facebook engagement for your business by the way if you're new to our channel go ahead and subscribe so you don't miss out on future tips to help you grow your business all right hack number one boost your content i've got a question for you if a tree falls in a force and there's no way around to hear it does it make a sound i'll wait okay look i'm going to tell you what everyone else is afraid to tell you if you want to increase your engagement on facebook you are going to have to boost your post because here's the truth there's 2 billion people on facebook right now and everyone's competing for the same five seconds of attention on the news feed and on that news feed guess what facebook prioritizes posts with friends and family over business content which means even if you have followers on your facebook business page you're still not going to reach most of them and if you're starting from absolutely nothing meaning you have low followers and engagement chances are you're not going to get a lot of attention by just posting great content the reality is is that facebook is not hurting for content anymore instead it's the businesses that are hurting for attention but here's the good news number one you don't need to spend a whole lot of money boosting your posts we've boosted polls for clients for just five dollars that ended up performing extremely well in terms of engagement and followers and number two you actually increase your organic reach through increasing your engagement so if you boost your post and everyone loves it facebook is more likely to show your post to them again the next time you post not to mention that they may love it so much that they decide to share it with their friends and you get a viral spin on your content so go ahead and save yourself from low engagement by milking the facebook algorithm by boosting your post hack number two create engage worthy content do you want to know what's not engaging filling up your facebook page with posts that have absolutely nothing to do with your audience and everything to do with your business we see this a lot with small businesses they create facebook pages and start posting about how cool their business is and then they realize it's still just their family and friends that are actually following them okay so that's the problem now here's the solution facebook prioritizes posts that spark conversations and meaningful interactions with people so you need to post content that pertains to the interests and goals of your audience if you want to engage them even if that does not directly promote your business because remember you're competing for attention on facebook first and foremost once you have attention on a consistent basis you can start promoting to your audience to monetize it but until then you need to post content that grabs people's attention you need a hook that piques people's interest you need a message that is authentic and relevant and you need eye-catching images or videos that make people want to stop scrolling and digest your content all right hack number three get people talking let me ask you something which drink do you prefer coke or pepsi here's another one how often do you cut your yard every two weeks or every month okay and what's your favorite social media platform facebook or instagram regardless of your answers to these questions my point here is that posts that get people talking will increase your engagement on facebook now notice that these questions are very easy to answer you can easily pick one of the two options that i have listed here this is much different than saying what are you going to drink today or what do you think these type of questions require more effort and thinking power on your audience's part which ultimately makes it much easier for them to scroll right past but by asking questions with simple answers or comparison questions in your content you increase your chances of increasing your facebook engagement the trick here is that you also want to be relevant to your audience and business as well so a hair salon might do a comparison photo of two different hairstyles and ask their audience which hairstyle is their favorite well a nutritionist might ask their audience if they prefer almonds or peanuts as a snack anyway the bottom line here is if you want to increase your facebook engagement you need to get people talking by the way guys since we're talking about engagement if this is helpful to you at all please smash that like button for me below all right hack number four interact with your followers no one likes sending someone a text message and being left on red and likewise you don't want to leave the people who were engaging with your business on red you should interact with them your interactions and responses will contribute to your post overall engagement and it might also encourage further dialogue and discussion thus leading to more engagement on your facebook post so don't sit back and say oh cool i got five comments like you're a supermodel and everyone is just so flattered by you get in the game interact with the people who are engaging with your business and build authentic relationships with your audience hack number five avoid fishing for engagement facebook hates posts that ask for engagement like posts that start with comment below and share this simply because you want engagement on your post those tricks used to work really well like five years ago but is now frowned upon after the news feed exploded with these type of messages so don't hurt your reach by asking for engagement instead make your content so irresistible that it's hard for people not to hit that like button or engage with your content hack number six post more often how much engagement can you get if you don't post anything at all probably none right well the same thing applies to your post frequency you're likely to get more engagement from posting five times per week than you would if you post it just one time per week so make sure that you're posting frequently and consistently but also make sure you're not posting garbage if you're posting a bunch of bad content it could actually result in you losing followers and engagement so craft your content carefully and choose a schedule that allows you to do this as consistently as possible hack number seven post native content and keep people on facebook why would facebook show your post in the news feed if it takes people off facebook their entire business model is based on people spending as much time on their platform as possible with that said you're likely not going to increase your engagement by including links in every single post or promoting your youtube page for example it's already proven that native content performs best in the facebook algorithm native content is content that is created solely for the purpose of the platform it is consumed on so for example if you have video content you should upload your video directly into facebook and share it on facebook's platform doing this will get you far more engagement than simply sharing a link to youtube taking people off of facebook and sending them to their biggest competitor likewise instead of linking to an article in your post take the major takeaways of that article and split it up into a series of social media posts that can be digested on facebook instead of an external website doing this will keep people on facebook longer and also help you break through their algorithm to increase your engagement alright so here's a bonus hack use video i'm including video as a bonus hack because not everyone may have the means to create videos but if you do i highly recommend it like i said in my last hack facebook wants to keep people on their platform as long as possible the longer they can keep you on facebook the more ads they can share and the more money they can make and what better way to do that than with video videos perform better than any other type of media content on facebook in terms of engagement even if you use animated or stock video clips to supplement your posts chances are is that it still will outperform other content types in the algorithm as long as your video is engaging so in short use video as much as possible alright so those are my hacks to breaking through the facebook algorithm to increase your engagement now let's recap the seven hacks that i gave you those seven hacks were number one boost your content number two create engage worthy content number three get people talking number four interact with your followers number five avoid fishing for engagement number six post more often and lastly number seven post native content and then i gave you a bonus hack if you can use video as much as possible if this video helped you guys out at all please smash that like button for me below and if you want to see new videos to help your business grow then be sure to subscribe to our channel thanks everyone and i will talk to you soon oh

Channel: LYFE Marketing

Views: 228,239

Keywords: YouTube Tips, Increase Facebook Engagement 2022, Increase facebook engagement, how to increase facebook engagement, facebook engagement posts, facebook engagement, facebook business page, how to increase facebook reach, how to increase organic reach on facebook, increase reach on facebook page, facebook organic reach, facebook page organic reach, facebook reach ads, facebook reach, facebook algorithm, how to get more reach on facebook page, facebook tips

Id: Bam_rXmoOs4

Length: 10min 52sec (652 seconds)

Published: Fri Jan 08 2021