How To Grow On Instagram In 2021

what's up guys damian keys here welcome back to the channel so contra to popular belief organic growth on instagram is not actually dead but there is a good chance that you are killing any potential growth with how you've set up and what you are doing on instagram so today we are looking at how to set up and how to do instagram to get the most amount of growth and success as quickly as possible when it comes to instagram growth there are three fundamental parts number one set up number two content and number three growth hacking and we are going to look at all three of those it will not work unless you have all three of these parts set up if you just go straight for growth hacking i promise you this will not work so strap on your junior birdman rocket pants unpack your instagram and let's get started now firstly we have to set up your instagram account and i'm not talking about registering for a name i mean setting up the party this is how i describe it this is a party and people are going to be coming into your party now if they're coming into your party they need to be met with atmosphere and music and people and alcohol and food if not they're just going to go away again it's the same thing with your instagram so the way we do this is from top to bottom the first thing i'm going to do is i'm going to look at the top thing which is the hero picture the hero picture needs to be something that connects with people so for example in my hero picture it's a picture of me you got the right guy there's me that's what i look like now you know if you're a band the same thing if you're an artist a picture maybe if the band doesn't fit into a picture maybe you could have a logo but as this is a hero picture this needs to be something that sums you up this needs to be the perfect picture so if you're looking at it thinking well it was just the best thing i could find on facebook no no no book yourself a photo shoot that's probably the most important thing that you can do the next thing is the bio i hate it when i see just long threads of text on a bio i just want bullet points tell me who you are what you do and more importantly why you do it that's the bit people miss out i see so many so what stories yeah great you're 25 so what yeah you're from that city so what yeah you play indie music so what what i want to know is why why do you do this and why should i hit that follow button now i would put that into bullet points very very simply so you've got three seconds i see the picture i read the bio i know what i'm gonna get bang i'm gonna hit that follow button the next thing after that is the highlights you have space for highlights these are opportunities that need to be used think of it like this when you go and watch the new series on netflix if you join in series 3 or series 4 nothing's going to make sense so you have to be told what happened before that then that comes the channel trailer in this instance that's the perfect place for you to add this into a highlight number one the first highlight about me or the story so far or who we are or about us or just the band names so that i can click in it and i can start to go through it and say right okay good i i understand who you are and where you've come from you have given me a snapshot so important then after that don't put cryptic highlights don't put g f and c no one's got clue what you're talking about put music songwriting news anything which i can go in and i can understand knowing jokes give me what i need because the way people go through highlights is very simple it's the same way as people go through stories you might have four minutes worth of stories i promise you i will get through them in 15 seconds yep yep got it yeah oh yeah that's pretty funny yeah good oh more like that it's really good yep good good done away what's next that's how we consume so therefore make sure you've got plenty of good information within your highlights number two content obviously content is crucially important and we have to be consistent but let's start with stories when you post a story a little red ring goes around your hero picture now the reason why that's important is because you are telling people you are in you walk past your mate's house the lights are off he's not there you walk past your mate's house there's a light on he's probably in maybe you'll go and say hello same thing with stories as soon as someone comes in there's a red ring oh they've been here or they are here they've been in the party what's just happened i'm now curious i'm gonna hit that button if i start going through your stories two three four five stories in a day i'm connecting with you oh that's interesting tell me more oh i didn't know that oh that's very good all of a sudden i'm connecting more and more and at that point i'm more likely to hit that follow button and don't forget all of the best stories should be filtered down into your highlights that was a really great question a really great answer whack it down into a q a highlight for example then after stories the obvious one comes your feed post when it comes to your feed post you need to be posting at least once every other day i would say every day probably but i know you're there being like damo i can't do that every single day it's a crazy amount well you asked how to grow i'm telling you how to grow if you want to post every three weeks it's going to be difficult to grow so the first thing you've got to realize is consistency is key you have to put value into your instagram so people are seeing you and you are getting their attention now the biggest piece of advice when it comes to uploading pictures or videos into your feed is upload because you've got something to say don't upload because you are sticking to an upload schedule i agree that you need to have a schedule i agree that you need to be posting every day ideally but the most important thing is you have got something to say because if it gets to the end of the day and you think oh i haven't really posted on instagram i guess i'll just do a selfie boring three out of ten nobody cares you've got to think about this stuff you've got to think about the picture the video the story the description what's the value on the other side rather than you just saying come to our gig buy our merch do the stuff that we want you to do where's the value for me the consumer me the fan and then there's the insights the insights are where you can measure what is working and what is not so for example you pick a picture there's me sat next to someone else's very nice car underneath the picture view insights you click the blue button you scroll up all of a sudden you've got all of the information how many people commented how many people liked it how many people engaged with it but also how many people found you from the explore page how many people found you from hashtags that is a crucial piece of information which should tell you what you should be posting further down the line and number three growth hacking once you've set something up and you're making content how are you gonna get the content out there other than putting money into it how are you gonna build your community now this is very simple you are making content regularly via stories and pictures your job is to place each one of these in different areas not just physically for example geotagging you can put yourself into a place where people can go searching for that place and find you hashtags people can search for hashtags and find you as soon as they see your picture there's more chance that they're going to click it come into your profile think this is pretty good this is a bit of me they're going to click that follow button but then there's the explore page now everyone's explore page is completely different yours is different to mine depending on what you've been looking at and what i've been looking at your job is to reverse engineer to think about your audience to think what they like and therefore start to think about how you can actually get seen on their explore page for example a bit of a selfie of you probably not going to get on your on someone's explore page but a performance of you with the right hashtags maybe just maybe you'll start showing up in other people's explore pages and then lastly is the conversation so so important i'm bored of saying this but when someone leaves a comment if you just like it it's not good enough in fact if you say hey i get into the comments for the first 10 minutes after i've posted something but then after that people are left to it not good enough if you want to grow you have to be in the comments you have to be in the room in the conversation which means when someone leaves you a comment it can't just say cheers or thanks you have to start a meaningful relationship a meaningful conversation if you do that and have patience i promise you you will 100 grow your instagram so here are your targets for the next one month on instagram number one you are going to set up the party you are going to tell people who you are and why you do it so when people come in they will stay the way you do that is you are gonna put a good hero picture which sums up exactly who you are and why you do this then you are gonna have a bio the same thing who you are and why you do this and then you're gonna have highlights which means something to someone who's never seen you before this eliminates the season 4 entry point it stops people coming in and saying i don't really understand what's going on you're bringing people up to speed then after that very very simple i want to set some targets i want you to put three to five stories every single day not forgetting that you can put tags in your stories as well in your feed and then i want you to post at least one feed every other day if not every day if you can and then lastly every comment that comes in you are going to make the biggest effort to look after that person in amongst everyone else so everyone else sees it for the next one months no comments go unread so that's it if you thought there was going to be some crazy complicated algorithmic formula strategy well this comes down to hard work being in the room consistency providing value being in the comments and providing some of yourself if you can do those things you can over time build your instagram now i understand there are other complexities when it comes to content and what to post and how to communicate and all of the other things which are slightly more technical but that's why i've done an in-depth course on instagram growth within dk music business academy which if you are interested is in the link below amongst a horde of other courses and content as well as live sessions that i put in and a great community so if you want to check that out go and check that link below but otherwise do me a favor if you can hit that like button that subscribe button more importantly just come and be a part of this community because we are doing this every day so thanks for watching and i'll see you guys tomorrow

Channel: Damian Keyes

Views: 109,217

Rating: 4.9243517 out of 5

Keywords: damian keyes, damo keyes, how to grow on instagram, how to grow on instagram in 2021, how to grow on instagram in 2020, instagram growth, grow on instagram fast, instagram growth organically, instagram new updates, how to grow an instagram account, music marketing, Instagram algorithm, Instagram engagement, music promotion

Id: 4EduJ-6Vn1U

Length: 10min 50sec (650 seconds)

Published: Thu Nov 19 2020