- Stay a little more focused
in the brand, get a journal, and go study the top motovloggers, the top related kind
of motorcycle channels, the top people doing things, look at their most viewed
videos, study what's working for them, and look at
what ideas you can do. You gotta just press record. Awesome, man, well hey, thanks so much for coming on this show. Where are you streaming to us from? How are things going
in your life right now and what do you do? - I appreciate it, Sean. So I'm doing fine, I
hope you're doing fine. I am from Edmonton, Canada right now and my daughter just popped up here. Anyway, so basically I
have a YouTube channel called Chabi Dhakal. Basically, I make videos. I'm kind of nervous right now, man. - No worries, no worries. - Talking to you. So yeah, I make YouTube videos mostly regarding motorcycle and travel. I actually did a motorcycle
ride last summer from here in Canada to down to Tijuana, Mexico. I was actually gonna meet
with you guys in Vegas during that, I think it was
in July you guys had a meetup and I happened to be in Vegas, but somehow that meetup got canceled. - Vegas Influencers, right? - Exactly, exactly. So I did a cross country
trip across the U.S.A., but I'm all over the
place in terms of videos as you can see from my channel. So I don't know, I'm
kind of lost right now 'cause I got some equipment, I got some ideas how to edit videos. I think I have a knowledge
of bringing content out, but I'm kind of struggling
to build audience. - What's your end goal? Do you have a day job right now? - Yes, yes, I do have a day job. I work as a telecommunications
service technician, mostly working for an
Internet service provider. - How long have you been doing YouTube? - For the last two years,
you know, off and on. Initially, I started
interviewing some celebrities who have visited from Nepal. You know, I used to interview those. So that's why you see the subscriber count on my channel is over
20,000 because I used to interview celebrities
and every event that used to happen here, I used to
capture the event and put it up on YouTube, but I kind of
started doing my own content, that wasn't sustainable. So all those videos are now private. Everything that you see on
my channel is everything that I have worked hard
and done myself, you know? It doesn't relate to
other people, so yeah. - And what do you want to happen? You want this to be a
full-time thing eventually? - Exactly. In the long run, I definitely want to make it a full-time
thing and be able to grow and build an audience so
that it's kind of, you know-- - Ooh, ice cream, man. Oh, it's like dinner time here
too and so I saw you going into that restaurant and
man, I am distracted. What kind of gear you shoot with? This looks cool. - Yeah, I got a Canon 80D. I actually, like gears, I have
plenty of gears, you know? - I bet, right? You're into tech like I am, right? - Yeah, like that is I keep on buying. That last ATEM Mini Pro
I ordered, preordered it. So like, anything I see and I like and I think I can integrate
into my production I do buy it, but yeah, in terms of gears, I yeah, Canon 80D is my primary vlogging camera. I got GoPros. Insta360 I recently did a video on it. Yeah, and that obviously
is my baby right now as you can see. - So your goal would be to be
able to do YouTube full-time and be able to quit your job, right? - Yes, yes. - Okay, and that's your question
is what would you do as far as growing on YouTube and
getting things going, right? - Exactly, exactly. - Okay, so all right,
well, a couple thoughts. First of all, and this is
wide for everybody watching. This is wide for just business in general. The number one reason businesses fail is because of a lack of market demand. - Okay. - So like, I'll say that again, the number one reason businesses fail is because of a lack of market demand. So what do I mean? We might ask ourselves, okay,
how can, I grew up in Seattle, and so I think about, actually
an hour north of Seattle in a small town, and I remember
growing up with my dad, downtown Seattle we went to
the first ever Starbucks. It was a little place. They didn't even sell coffee. It was a roastery and
they'd sell the beans, and then eventually there
was the second Starbucks in Pike Place Market and I remember when they started Starbucks
and what was so crazy is now today Starbucks is in Canada, it's international, it's everywhere. It's like the leading coffee
brand, but when they started, it wasn't like there wasn't coffee, it was there was coffee everywhere. McDonald's was selling coffee. Dunkin' Donuts was selling coffee. Peet's Coffee was happening. Seattle's Best was happening. So I can't believe
they'd have the audacity to start a coffee shop, right? But nevertheless, they did
and they grew super crazy and now they're taking over the world. Now, if we fast forward to today, did you know there's still
coffee shops opening? This is Santo Coffee and
they opened up in Seattle and a friend of mine
is a part of this team and they obviously are shut down right now 'cause of the lockdown, but
in the midst of Starbucks, in the midst of on every
corner there's a hipster coffee spot or whatever and
in the midst of the fact that growing up in Marysville, Washington and Arlington there was espresso stands on every other corner
and some of them were like those bikini espresso
stands, normal espresso stands. There's espresso stands everywhere. So how could it be? Well, McDonald's sells coffee, how could anyone else be in business? It's because there's
demand for the content. - Okay. - Coffee, so when you
think about the vision of your channel, right
now I kind of see you vlogging a little bit. Of course, I see the motorcycle
stuff, and there is a desire for a lot of us to maybe
become, if you will, the vibe I get is there's
kind of this desire to maybe kind of become
a social media influencer and make travel videos. You know, even the word lifestyle
videos and then motovlogs. The question you have to
ask and that we all need to ask ourselves is is there a market, like is there a viewership
for this audience? It's reasonable to ask,
or for this content. It's reasonable to ask how
many other, here's a question, how many other motovloggers
are successful? Now, there's probably a lot, but how many? Have you researched your
top five to 10 competitors? Have you? - Like competitors, there
are really successful people. So generally, motovlog is popular in Asia, like really popular compared
to North America and Europe. Like in India and Nepal
it's really popular. Every other people are
doing motovlogs nowadays. - So that's the market, so that's good. - Yeah, so the market is there, but yeah, I'm still struggling. I'm trying to collaborate with, especially being on North
America, you don't really have that many people to collaborate. I'm trying to do some
virtual collaboration with the people back in
India and Nepal, but yeah, like I haven't really done
super intensive research to see who are my competitors and what difference that I'm doing. I think I'm basically
just going with the flow and doing things what I generally like. That's probably what's happening, I think. - Yeah, and that's kind
of the point I want to get to is you want to think
about doing the things you generally like versus doing the things that there's a proven
market and demand for. Now eventually when you
focus on I think serving an actual target market,
you still want to have fun, which you will 'cause
you love motovlogging. You still want to, but I
would love to see more focus. I feel like the other
opportunities, I don't know if this is part of the
thing, but I think in terms of people searching the
bikes, searching maybe how to modify the bikes, searching
how to repair the bikes, searching how to do a
different chip in the bikes, searching that even as I look at the fact that you're doing an iPhone
11 unboxing, like to me, it's not actually, I mean,
people are watching it. Studying your competition
because success leaves clues, thinking about what types
of titles and videos and topics do really well but
then also really doubling down because what I also learned,
right, was that coffee shops sell coffee and that they
also might sell pastries, but typically they're not
dentists, you know what I mean? Like they're not also like, they're not gonna do your taxes for you. Like they become really
clear on what they are. I think the motovlogging thing is great. You love it, right? - Oh yeah, I absolutely love it. - And so can you also,
do you work on the bikes? Do you repair the bikes? - I don't, I don't. - Do you modify them at all? - No, I only love to ride. I mean, I've done some
little modes like adding pegs and stuff, but yeah, nothing crazy. - Have you ever done videos
about those types of things? Like could you do videos
about accessories on stuff? - Yeah, like if you notice
right that one there, the pannier liners and
then there are some videos that says accessories. Up there, unboxing tools
and accessories for my BMW. You see them-- - Success leaves clues even
on your own channel, bro. This is one of your most viewed videos because it was so practical
because other people are looking at the accessories and they're geeking out and they want to be
into this stuff as well. Could you double down on videos like this? - Yes, I could. I could actually, yeah. - 'Cause I'm thinking
this is search-based. People want to see this BMW. This is interesting 'cause people want to see this electric bike. People also have another bike. So anyways, I think
you're doing really well. I actually think that this
channel has a lot of potential. I think the key is to maybe
realize that for a time being, I'd be hesitant about, I
want you to stay on brand. That's kind of the thing. Have a little bit more blinders on, and you said it yourself,
sometimes I kind of just do what I like, and then even lately. So here's my thing. If all of a sudden I'm
going to Starbucks everyday, this is what I saw with
your newest videos. I'm going to Starbucks everyday
and I walk up to the counter and I go, hey, can I get a coffee? And they're like, no, actually
we'll do botox for you, and you're like, but I want
a coffee, but they're like, no man, we're doing botox now. I'd be like, what the heck? And like in the last couple of videos. Now, this looks pretty good. This is a movie about riding, right? - It's not really like
riding, but it is a movie that's made by boys here
in Canada and the U.S. It's a Nepali movie. They made, it's like a thriller. So it's like sort of a ride, but not the actual
motorcycle ride, you know? All right, that might tie in. I don't know if the Insta360
does, but I think what would about the Insta360 is the fact that obviously you're doing it related. So it's almost, I mean, I
actually don't even want to be too overly critical at
the level of videos you're at. I think that you're also
just on the journey. So final thoughts is,
'cause I don't even, I mean, I see about, with the
ones you made private, I see about 50 or so videos
that are out, 50 or 60. - Yeah, yeah. - Yeah, I mean, I think
that, let's summarize. Stay a little more focused
in the brand, get a journal, and go study the top motovloggers, the top related kind
of motorcycle channels, the top people doing things, look at their most viewed
videos, study what's working for them, and look at
what ideas you can do. Double down on really
getting clear on the promise to your audience, who the channel's for and what's it gonna deliver,
and there's all kinds of people that want to watch this, and
so being clear that it's like if you come into Starbucks,
they're like, look, you can get pastries and
snacks, you can get coffee, or you can get smoothies
or tea, that's it. You can't get shrimp,
you know what I mean? Like at some point, you
can't get tofu and curry. Like so just like focus
and then be thinking about the tribe that you're building. The cool thing is you love doing this. You know it's big,
especially international. Eventually, you're gonna be
able to get over international and collab in-person with people, but if you just keep posting
and I think get clear on your content, you're
really actually gonna do great and you've got a couple
videos, and then the final one is make a list of super
practical videos you could do about accessories for a specific
thing, about specific pegs, about how to film, like best
tips for filming motovlogs. That's where you could get in. That's what I would
rather see with this is like Insta360 1X mounting
technique for filming a motovlog because then everyone that's
into motovlogs is like, oh sick, he's teaching me in
the context of the promise of this channel about these
tools as opposed to--. - Providing value to the audience so that they see potential. - Providing value, my man. Did you get value out of this call today? - Oh man, definitely I did, total. - Awesome, awesome, well
hey, I appreciate you. I hope things are going
good up there in Canada, and you're still employed, right? You're still doing telecom stuff? - Yeah, telecom is considered
as an essential service so I do have to go out
and fix Internet troubles. So right now, a lot of
businesses are closed. I generally work for businesses only, but lots of people are working from home so they're working using VPN
so the bandwidth requirement for the company has
gone up so we're putting in like 10 gig circuits and gig circuits and fiber optics and all kinds of stuff. So it's still keeping us busy. You know, eight to four, Monday
to Friday, it's still going. - Cool man, well, I appreciate you. Thanks so much for coming on. (upbeat music)
