alright what's up there guys chase here a I'm gonna be showing you how I sell $3,000 SEO services to small business owners and how you can - right here we have my stripe account I actually just made $800 from an audit today and I've made about $1,600 or $1,700 rounding up and last month selling SEO audits and SEO services and I'm going to show you exactly step by step of what I do to sell these services let me go minimize my screen okay so first thing you got to do is you gotta figure out how to bring in traffic and now you're capturing your traffic this is very important if you can't do some sort of traffic capture and then remark it you're going to be losing out on a lot of sales so what I'll do is I'll figure out some sort of messenger bot or texting system or email drip feed and I will start with content marketing and it doesn't really matter how you get traffic you can do ads you can do content you can do YouTube videos you can get traffic off Google but as long as you're able to generate traffic some way most people who do SEO and most people who do online marketing know how to generate traffic online it's not that difficult if you have a system in place that you're using to generate traffic for your clients or for yourself as long as you have some sort of way to be able to market yourself to an audience and if you're doing SEO generally you will already have some sort of system that you're using to bring in views bring in traffic now if you have no idea how to bring in traffic you have no idea how to rank on Google you don't know how to do YouTube videos you don't how to do any of that stuff I would definitely start looking into figuring that out because this is not going to be a tutorial to show you guys how to bring in views that's something that should be kind of common sense in a way that once you start doing content marketing and you figure out how to do keyword targeting which I will tell you how to do right now the rest will be pretty easy so once you figure out how you want to do your content then your gonna just start picking out keywords and what I do is I just use HRF and I've target KD so two things you want to have you want to be able to niche down and you want to be able to target locate and what that means is you want to if you want to rank for SEO audits or you want to get views for SEO audits on YouTube or you want people looking at your ads for SEO audits you want to be the SEO audit person and that means that you want have a lot of content you wanna have a lot of authority around that thing so you want to have let's say page for SEO audit services SEO audit pricings SEO audit best SEO audit services whatever you have you want it to be you want it to be topical you want have topical relevance meaning you want to have clusters of content around whatever the niche is that you're trying to rank and you start going for low KD first so if we want to go for SEO audit we go to keyword explore and a troughs type in SEO on it and here we go we have a very difficult keyword to rank for 65 that's not the key but we're gonna go for we're gonna start out with a KD anywhere from one to one and we're gonna target those keywords first so we can see we have 63 keywords and what we're gonna do is run it just filtered by anything with the keyword audit in it just to make things a little bit faster and here we go we have digital marketing audit template so that's a KD one with 150 search volume so this is a great place to start website on a checklist template KD one another great place to start so you can make a video on that and you can make a blog post on it and you could probably rank it pretty quickly because pretty much anything with low KD is gonna be something that you're gonna be able to rank for without having links or a lot of authority for I know this because I'm doing this with a gaming website if we look up siphon King calm which is my gaming website you'll actually see we're ranking with 0dr for 4,000 keywords because all of the keywords are 1 to 6 keyword difficulty and again what I do is I start out with a low KD I start out with a 1 and as I start ranking I'll start going for a more deep difficulty like this keyword difficulty 6 and you start working away up from there once you hit it 1 then you go to a 2 then you go to a 3 but you start with the minimal amount and then you work your way up and you do that for your clients too it makes things a lot easier so if we go back to our system we're talking about here our content marketing system you start out by doing some sort of content it doesn't matter where you're doing a Facebook YouTube Google as long as you're choosing about two platforms then you use the KD method I was telling you about you create niche relevancy around clusters of content and you create an opt-in strategy now what I use is I use a system that I've created within my relationship building automation program which if you're not familiar with that you can go to chase Reiner comm forward slash relation - building - automation and you can see what I do but what up what a long story short of what I do is I get people to download my SEO on a checklist template or my roadmap my at my local SEO roadmap and once they download it they get taken to Facebook and they have to put their email in now once they put their email in what I can do is I can use a couple different tools called integral mat and Phantom Buster and I can extract data from the user I can take their email match it to their LinkedIn profile and then I can take their data off of LinkedIn and send them messages based off that data that I found and I created all this stuff myself it took a really long time to do but you can actually see what these messages look like now they're pretty cool and a lot of you who are probably watching this video have already seen this but you'll see here we have a conversation with Marissa who I don't really know anything about except for the fact that she gave me her email and here you can see it says all the things that it's set to these are all the informations that I was able to get tagged in her profile her birthday her job date range her location her school or school degree and this is all automated and here you can see the first message says by the way I found your LinkedIn profile here it is there's the link and it says her good at content strategy is that true she says hi chase yeah I'm pretty decent at it I geek out a little bit about strategy and puzzles so I find it fun then it goes to I explained that explains why you went to India and a University of Pennsylvania lol just messing with you are you happy you've got a bachelor's degree so it's pulling all this information from the crawl that we did within the robots and so this is how I'm actually able to pitch on whatever I'm trying to sell so here I'm actually trying to sell my SEO pro bundle which includes all my courses including this one and all my templates that you can export and put it into your own processes just like this one but what you want to do is you want to figure out some way to get people to opt in whether on email mini chat texting and then what you do is you get them to talk to you you want to build a relationship so whether you're automating your relationship building or you're just building it yourself you want to figure out how you can actually create conversations with the people who are watching your stuff opting in and then asking them questions getting to know about them once you get to know about them then you can pitch them whatever you're trying to sell when I was first doing SEO audits I was doing free SEO audits and the reason why I was doing free SEO audits is because I didn't think I was gonna be able to get enough audits paid I didn't think I was gonna have enough people paying me $800 a month or $800 an audit because that's kind of a high price if you're just starting out so I would do a free phase one audit now what you can do is in these funnels you can actually create a free phase one on it process where you can take the person who comes in yeah you can have a conversation with them again it does not be automated like the one you're looking at right now but if it is what we're gonna do is at the very end you're going to offer them that free phase one audit and all they have to do to get that phase one audit is to fill out a form and the form is going to say this it's gonna say what is your budget because you don't want to offer face on audits to people if you don't know what their budget is if they have $0 so why are you going to be trying to bring them into your sales process so you weed out all the people have zero dollar budgets and you start offering the phase one on it to people who have a budget within whatever you're trying to sell I've been targeting people that are within at least $2,500 a month and what I'll do is the phase 1 audit is pretty simple if you look at the checklist most you guys already have it you'll actually see that all your auditing is basic stuff like does the site redirect to the preferred version is the favicon on there is it a robot's thought text on there is the sitemap set up in the robust context so on and so on if you don't know how to do any of this stuff also the paid SEO template will actually walk you through with videos for each section showing you how to find these things identify the problems and then actually fix them as well so that is also something that I would recommend if you're a brand new if you already know how to fix stop just grab a free template and you'll be good to go so after you get your free phase one audit in then you're going to get on the phone now this is very important if you can't bring your customer from watching you or looking at your blog or wherever they're at to getting on the phone with you you're not gonna be making a bunch of money and the reason why is because look people want to talk to you before they buy from you they want to get on the phone so first thing you want to do is after you get them a free phase one audit and they're within your budget range you get them on the phone you get them on a screen share I use zoom because it's free and I will offer them a screen share that's about ten to twenty minutes and I'm gonna be asking as many questions as possible on that call I'm gonna say hey is this um something that you know makes sense to you are you interested in these types of things happening for your website you know what what was the person that you were hiring before this what were they doing was it a good experience was it a bad experience so you want to ask those questions and then what you want to do is you want to go over all these simple things you can say yeah your site doesn't redirect to preferred version you got a bunch of weird indexation on your website you don't have URL structure categorized and they're gonna say well well I offer you a full four phase audit for whatever you want to charge I was charging $500 now I charge $800 for a four phase on it what a four phase audit is is you're auditing four things you're auditing let me put this in here $500 let's just say you're gonna offer it for you're gonna offer one a site-wide audit which is what you already did in phase one you're gonna be looking at all of the issues that are gonna be affecting the entire website basic SEO issues number two you're gonna be looking at technical SEO issues you're going to look at things that are gonna be affecting the website based off its analytics search console map search console metrics and then HR EPS data that you're gonna pull with are screaming frog template and then what you're gonna do is you're gonna look at their keywords you're gonna look at their competitors and then you're going to look at the authority game plan so how are they going to be actually doing what we're talking about in part one which is creating this system how are they going to be doing their content marketing what's their content budget how are they going to create their opt-in strategy how are they going to build their relationships and how are they going to build Authority that's pretty much all I offer to Mike and it's very templatized it's easy to do you're doing these audits within a couple hours you're selling the services and getting on the phone with the prospect within the next day after you get the on it done people are usually more than willing to move forward because they've already spent a good chunk of change with you nobody's gonna spend 500 to 800 dollars with you and then not want to spend more after they see all the things that need to be fixed from the initial audit it's almost like going into a house and saying hey this is all the stuff that needs to be fixed it's $800 for me to look at this for you but who's gonna fix it right if you're the one who identified all of it they're not gonna want to go and try to find somebody else for the most part maybe some will but most people once they see your system they're gonna see all these four phases they're gonna go holy cow probably nobody else that I know can do this so I'm gonna hire this person to do that for me so let's talk about the specifics around this because this is very general right obviously everybody knows you need to do content everybody knows you need to somehow create an opt-in strategy everybody knows that you need to create some sort of system when you're doing implementations for your clients but how do you go from not having really any experience to start to being able to start getting results like these for clients where you get you know an extra boost and double the traffic in just a couple months um breaking number one for their main keywords or this new website that's already ranking for 111 new keywords and I've only been working with them for a month or even if let's say you're trying to rank for Web Design in your area you know I'm ranking number one for Web Design in the city I used to live in and I'm also ranking number one in the city that I now live in and I just got a call earlier from these rankings because I'm not only doing that because this I'm not only doing SEO for clients but I'm also doing SEO for my own websites because I'd like to rank for things in my area because generally it's very easy to do if you have a home address and you have a few extra bucks to spend on content and maybe some citations you're going to be able to rank really quickly using these methods so one other thing that I'll mention is that if you really want to the specifics on what I do for these local sites you have two options you can go get my free SEO local SEO checklist which will show you all the different things that I do step-by-step so we got you know figure out your content management system verify GMP build citations and then I have breakdowns of all these different things on what they mean or you can always head over to chase runner comm and grab the SEO Pro bundle which actually includes all of my information about my courses this local SEO domination course is actually a step by step guide over the shoulder training of me creating a brand new website and ranking it in a month all in front of you on live videos breaking a SEO website in my town for the third time actually that I was doing it so I would check out some of these courses if you guys do have a few extra bucks and you're trying to you know kind of spend your time learning something that you think is going to help improve a couple more streams of income for your business but let's talk about what I actually do once I get the client so once I get the client and I sell them on the service I'm going to take their audit and I'm just going to drag it on my desktop so all of these different websites are just clients and what I'm gonna do is pretty much a couple times a week I'm going to go through these different websites and I'm gonna click into them and I'm gonna figure out okay well where are we for these different websites so this website right here Delta City painters I just got off the phone with the owner today I make sure to keep track of my calls so here it says four to twenty twenty call we need to get new content order and page be done and they just added a new GMB location so I'm always thinking about okay what's the next thing that needs to be done on this site and I'm also going into the website and I'm thinking about okay if this was my website how would I want it to be how would I want it to look what would I want it to be ranking for and then I think about all the different pages I'm going to need for those rankings one of the best things you can do after you do initial round of implementations for a client meaning that you you fix all the basics like the page speed you make sure that there's call to actions you make sure that there's no duplicate content once you do all that stuff all you're basically doing is creating new pages building out new content I use writers access to hire all of my writers and what I do from there is I'm basically also just doing optimizations to the website so a lot of people are like well you know if you're just doing like new content you're adding condom the website how is that SEO and the reason why I say this is SEO is because if you look at roof repair squad which is one of our clients you can see that they don't they still don't really get what they're doing because we just added a new page it's called metal roofing Houston that's we're trying to rank for now metal roofing Houston is one of our keywords they added this as a blog page and it's supposed to be a service page so a lot of clients don't really know what they're doing and you need to be there to kind of tell them okay well this is a service page this is the type of content you need to order you can see their title tag right here doesn't even really it says the pros and cons and metal roofs roofing in Houston that does even make sense it just needs to say metal roofing Houston here's the service we provide so I can say that you know for most clients you can easily get away with a six-month SEO package which should equal at least if you're doing two thousand a month per client you know you're thinking about at least $1200 per client and a lot of people are worried they're like well chase what if I lose my client six months from now cuz I did all the work for them and that's fine if you made $12,000 off of a client I mean and you can't get any more clients within that period that's on you you know you made a good amount of money you're you help them out you did what you needed to do and you move on you have a great case study and that's all that really matters a lot of the stuff that I do on YouTube a lot of the videos I make a lot of the content I create is just case studies it's just me going over things that I was able to rank and that gets me more clients so you guys really want to figure out when you're doing this stuff when you're trying to get clients you're trying to get people to pay you a lot of money that you have a system where you're creating value you're creating content and you're creating opt-ins you're building these relationships you want to build as many relationships as you can online so that you can automate your sales system with some sort of conversation look at this you can see why your flow is very real and be able to grab customer data so you can start pitching you our services to them and the more people know you the more they're gonna want to buy from you the more they're gonna be willing to pay the reason why people I continually have people say well I wasn't expecting to pay that much but I'll pay it because people want the best they want to do what they want to get what they want to get it done right so when you have these systems set up in place like the ones I have nobody else is going to touch these systems like there's nothing else out there right now that's able to take this process and replicate it over into businesses with these templates like these templates are nuts so that's why I'm telling you guys if you have the money like go check out the SEO Pro bundle it is literally six hundred ninety seven dollars right now there's also a payment plan if you can't afford that I think it's like one hundred and ninety a month or something for three months something like that and you can go get that you can get all these templates literally right now you can grab these processes the one on many chat the one on my SEO template all of these will include videos that you can use and straight up replicate them over to your business and start making a bunch of money like I mean they these are continually I've gotten already this month five different clients that are already willing to pay me two grand a month and pay for the audits within only a couple days of finding out who I am and so that's what I'm saying guys it's not incredibly difficult to do this but you do need to figure out the processes and you need to replicate them in your own business all right guys um do we have any questions before I sign off but do they know they need it what are we talking about Coco says what if screaming frog cannot pull data but your hoster says it is permitted any idea it's probably your robots not texting you to fix good stuff bro inspiring help me elevate my game nice all right guys I'm gonna pull this video on my edit I'm gonna put it back thank you all for joining and if you guys have any extra questions I didn't answer them today just type in in your email little send to box I'm at chase runner comm it is right here and I will be able to get back to you with any questions you have so til we see y'all next yes yes bye
