'How much does SEO cost?' That can be a
tough question to find a straight answer for. So by the end of this video I'll
tell you exactly what SEO costs, I'll share 10 SEO red-flags agencies don't
want you to know about, and I'll teach you to tell the difference between Good
SEO and Bad SEO. Because a successful SEO campaign can deliver hundreds of
extra leads each month and explosive ROI. On top of that, SEO leads convert at an
average of 750% higher than traditional outbound
leads. So if you want to grow your business without overspending this is
for you. By the end of this video you'll know exactly what SEO costs and you'll
know exactly how much to pay to get the #1 spot on Google. Let's get
right into it. Hey guys I'm Alexander, Head of Copy and SEO expert here at Search It Local. Before we go on, if you're new to this
channel and you're interested in free, simple, and practical marketing tips - make sure you hit subscribe and turn on notifications down below, that way you'll
receive every new video the moment they land. Now one of the most common
questions we're asked here at Search It Local is - "How much should I pay for
SEO?" but before we get to a dollar amount let's start with the basics. SEO or
'Search Engine Optimization' is the process of increasing your rankings on
major search engines just like Google. With increased rankings comes more
visibility, more website traffic, and more clicks. And with more clicks comes more
leads and more sales. But as a business owner you need to be sure that SEO will
deliver ROI and put money back in your pocket. So let's jump right into the
numbers. There are over 3.5 billion searches on Google every single day.
That's a lot of interest in products and services just like yours. In fact
you've probably searched for a local business too. To show you just how
valuable it is to appear on Google let's go over a couple of important stats.
First off, 46% of all Google searches are for a local business just like yours. And
that number one spot on Google, they receive over 31% of all clicks. When we
take the top 10 results on Google that's 91.5% of all clicks. And the second page of Google...well here's the bad news -
75% of people NEVER go there. So if your business is on page number two, I'm sorry, but you're invisible. So now you know how important it is to be on Google and get
more calls, clicks and customers, let's find out how much you have to pay to get
to that valuable number one page. Which means the next question we have to
answer is "Why can't I pay for cheap SEO and get results that way instead?" When it
comes to SEO there are two types - Good SEO and Bad SEO learning the difference
between them can save you thousands of dollars. So let's figure it out right now.
This? This is Good SEO. Good SEO puts you on the first page of Google. It increases
your traffic, your clicks, and your conversions. Good SEO costs at least
$850 a month. But keep in mind the more you pay the
quick and you can expect to see results. And this? This is Bad SEO. Bad SEO uses
black hat tactics and spammy principles to help you rank for keywords no one is
searching for. Black-hat SEO can have you penalized, removed from Google, and destroy your reputation. If your agency is charging less than $850
a month there's a chance they're using black-hat strategies to try and
get you results. Imagine this...you find an unbelievable deal on SEO for just $500 month. Sensing a bargain you sign up on the spot and wait for your
rankings to improve. And then you wait and you wait and you wait. Nothing
changes because cheap SEO cannot deliver results. Now here's why - according to a
recent study the average hourly range of an SEO professional is somewhere
between $80 and $200 an hour. Let's say for argument's sake your SEO agency
charges $100 an hour. For your $500 monthly spend that's just five hours of
work. Five hours of work in the ENTIRE month and then work grinds to a halt.
Think of it this way... what other occupations could possibly
provide value for just five hours a month?
"Alright that's half the roof done I'll be back next month to finish it off. In
the meantime, I wouldn't sit in the lounge room. Those clouds
don't look great, could be rain on the way". "Absolutely ma'am, absolutely
fantastic choice, and for you? Oh no I'm sorry that's my five hours done for the
month. I do apologize. I'll pass this through to the chef when I come back and
you can expect your food in roughly 30 days, okay thank you thank you". "Nurse I'm all scrubbed up it's time to deliver this baby! Is that the time?! I'm sorry that's
my five hours done I'll see you next month, just hold it in there". Here are 10 SEO red flags to watch out for. If your SEO agency does any of the following it's
time to start running. They don't rank their own business for any keywords. They don't provide monthly reports. They're not interested in contacting you. They
can't provide case studies for previous work they've done. They haven't worked in
your niche before. Promotes link quantity over quality. Buys backlinks. Quotes you
the lowest price. They can't show a proven ranking system. Or, they have
terrible reviews. It's time to put a dollar figure on SEO so let's talk about
pricing. When it comes to SEO pricing there are 3 common structures that
you need to know about. #1 - Pay For Performance SEO. Now this SEO
pricing structure relies on a dynamic pricing model that means you pay more
for the rankings you get. While this may sound appealing it's too easy to
manipulate. Agencies can rank you number one for keywords that no one is
searching for and charge you thousands. Think of it this way, what value is
ranking number one if no one is searching for your business? #2 -
Hourly SEO. The average rate of an hourly SEO professional is between $80 and
$200 but here's the thing, SEO takes time to see results. So while
hourly SEO may sound appealing the cost can quickly add up, ballooning to
hundreds even thousands more than you budgeted every single month.
#3 - Monthly SEO. The average cost for Monthly SEO is between $1,000 and $3,000. This is the most popular pricing model when
it comes to SEO. This way your SEO agency isn't limited by time and can focus on
getting you results and ROI. Best of all there's accountability. Your SEO agency
can't say they didn't have enough time to deliver the
results they promised so you're always in control. There are 4 factors that
you need to take into account to find out how much to pay for SEO. #1 - the number of keywords you wish to rank for. #2 - your current rankings for
those keywords. #3 - the level of competition for those keywords. And
#4 - the amount of work required to move you from where you are to where
you need to go. Now it is tough to know exactly how much you should spend on SEO without knowing everything about your business, but an introductory offer
around $850 a month is a great place to start. Don't think you have to start
spending two, three, four thousand a month to see results. Start small and scale up
if it works for you. At the same time anything around $500 month is
likely to do you more harm than good. Remember, SEO is an investment not a cost. Don't fall into the common SEO traps the majority of Australian business owners
do. Do your research before you spend a cent and that means asking for case
studies, checking reviews, and finding out your expected ROI. A little homework now
can save you thousands down the line. So there you have it - everything you need to
know about the price of SEO in Australia. And if you're still looking for more
information we've created a FREE SEO Price Guide for business owners just
like you. Just click the link in the description below to get your copy of
the Official SEO Price Guide. It's 100% free and 100% yours.
Enjoy!
