How I Market My Print On Demand Business FOR FREE! ( This actually gets you sales with NO paid Ads)

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print on demand marketing how do we do it it can seem like a lot and there's so many ways on the internet being shown to you there's people telling you to spend money on ads there people telling you not to post at all and in this video I'm going to share with you how to effectively Market a print on demand business to get your reach out there using all free methods I really wanted to make this video because I feel like it's such a weird thing with print on demand is actually getting people to come to your store especially if you're someone that is starting a Shopify store rather than selling on a Marketplace like Etsy if you don't know me hi I'm MAC I make videos talking about e-commerce passive income and different ways to make money online and I've been a print on demand seller for four years now on both Etsy and Shopify and I've learned a lot especially when it comes to marketing I actually was super successful on an Etsy shop from a Pinterest pin and so I'm going to share with you how I did that like the literal full strategy and I'm going to share with you another way as well using video marketing so let's get right into it your time is valuable and you should get right to this so if we know anything about social media we know that majority of people are on it every day and scrolling on your own you've probably noticed how you're being sold pretty much always regardless of an influencer telling you to buy something or if you're scrolling and you see something that you like on someone's page and you go to their page and you look for the link right there's always things that are influencing us whether we realize that or not and a part of being an e-commerce seller is being able to capitalize on that honestly and how can we use these social media platforms to sell rather than to be sold and a big thing with that is utilizing on platforms short form video content so short form video content is essentially what a Tik Tok or an Instagram real or YouTube short is it is a clip of a video that is only giving us a few seconds to watch it but enough time that we're going to stop somebody's scroll and so the way that we're going to do that is we're going to Market our print on demand products through short form video content and honestly if you're watching this and you're thinking wait she's telling me that I have to make content she's telling me that I have to make video content I'm going to give you another way but if you want me to be completely honest with you this does work and if you are somebody that wants to get sales without spending money on ads this is a really effective way and so I hope that you stick with me through this because anybody can create content it doesn't have to be super difficult and I'm going to share with you all the details so first things first how do we create video content for our print on demand products so with print on demand we don't hold inventory right so we typically are not going to have all of our print on demand products on hand but what I want you to do is consider picking three to five of your items on print on demand that you are actively selling or you've worked really hard on you've done your SEO research and you're going to go ahead and order samples of those products now on your print on demand suppliers website I use printify they have an option for ordering samples and is this going to cost you a little bit of money yes it is but in the long run this is going to help you out because you can use these products for content in videos photos and so much more right so it is an investment but you absolutely should make it coming from a seller trust me now am I telling you to order every single product that you sell no you're going to want to order the ones that as I mentioned you have an idea that people either already want them it's a highly favored product or purchased product or one that you're trying to get out there because you really believe in it and you know that you worked hard on the design and did all the things to optimize your listing correctly now once you have these samples I'm going to show you how to real time take content for the products I'm going to show you with this sweatshirt here it is a popular item it went viral and I actually did start selling this as well and it did really well and what it is it's just a sweatshirt and it says espresso Martini Club here's a closer look for you but overall pretty basic product and we're going to actually take videos of this so I can show you what I mean so first things first what you're going to need is you're going to need your product you're going to need a tripod or a hand however you want to do this and you're going to need a camera and good lighting now when I say camera your phone is totally okay you can use your phone for this you don't need a fancy camera I even use my phone for marketing videos for everything so I only use my camera for YouTube so you can absolutely do this with a phone and you're going to need some good lighting now highly recommend using Windows using natural lighting lighting is everything when it comes to content so you really want to make make sure you have good lighting so don't take videos in your dark house don't take videos in a dark room or anywhere that you cannot physically see the product the colors the Fabrics or whatever it is you know depending on if you're selling a sweatshirt or a mug or something now if you do not have good Lighting in your house take the product outside take it anywhere you want you can take it to a library you can take it to a cafe utilize your resources so the next thing that I do is I take 10 to 12 clips of a single product in order to be able to use those clips in lots of different types of content so that we can repurpose it as I'm showing you here I'm taking different clips of this sweatshirt showing its details me wearing it if you don't want to show yourself that's totally fine you don't have to it's optional and obviously depending on the product now I highly recommend actually going over to Tik Tok Instagram or Pinterest and typing in the product that you trying to make videos of and to sell and see what other people are doing see what types of Clips they're using see what types of marketing in their content that they're doing so once you have these videos you have an idea of what you want to create then we can go and use an app like cap cut or we can edit the videos just in the app of Tik Tok or Instagram so next now that I'm ready I have my Clips I'm ready to edit the next thing I'm going to do is find a trending song so basically when you're scrolling on Tik Tok and you can do this all the time as you're scrolling go ahead and save sounds all you have to do is click on the sound and hit save so that when you actually do open up your Tik Tok app to create those songs are ready for you for you to start editing too and using trending sounds just helps it's how the algorithm works and gets your video in front of more people because as the song Trends they push and push those videos now what I can do is I can actually put these clips and line them up to a song right so as I'm showing you here I'm taking all these different aesthetic clips and I'm lining them up to the music and just showing the product in different variants right now this doesn't have to be again super crazy I can always come back and use these clips for other things especially if I get inspiration from another Tik Tok or video that I see but overall this is how simple a video can be of your product to get more eyes on it so you can either use the Tik Tok account that you already have but if you're trying to build the brand and maybe you don't want to show your face or have it associated with you it really depends you are going to want to create separate accounts for this if you want to do this on Instagram or on Tik Tok it's going to the same method of saving those sounds and you know posting the content edit after you edit it but what I want you to keep in mind is we want to have a place for the customer to be able to purchase the item and with Tik Tok you may need to have a th000 followers before you can put a direct link so if you do not have an account that you can either repurpose or rename for your brand go ahead and start out on Instagram again doing the same thing that I just said and uploading it directly with a trending audio or sound the main thing here is that we need to have the link Link in the bio to our store so that people aren't just saving the product that they actually go to the store to find the link to the product and people are going to comment can I have the link and you always want to be responsive and let them know that they can find it in your bio or that you'll send it to them via DM right you want to be responsive with that it's really important so before you post your video again as I just mentioned we want to make sure they know where to find it so you want to use keywords in your description of the video This is super important you need to have keywords of what exactly you're selling so in my instance it's going to be aesthetic sweatshirt espresso Martini sweatshirt girls night sweatshirt different key wordss like that aesthetic hoodie aesthetic sweatshirt that I can put in my description and I'm actually going to do additional hashtags that go along with that so that this will get in front of the Right audience as you do this and you get views and you get likes you will start to kind of figure out which hashtags work for your products or for your brand and it's a plus if you have a niche specific store which if you know my channel and I always push because of the fact that you can put multiple videos on this one Tik Tok or Instagram account and you'll get people to follow that and then they'll see other products that you have available so once you've done all this you can go ahead and post your video and what's so great is you can actually download the video before you post it so once it's edited and you can repurpose it to other platforms such as Facebook or YouTube shorts or Instagram re so now that let me know the process for video content the next thing that I want to show you is how we can do photos and we can actually post without having to make videos so if you caught my drift earlier when I mentioned the word Pinterest that is one of my favorite ways to Market just using photos and this is actually more accessible especially if you don't want to order samples or if you're somebody that wants to Market tons of products and obviously as I said it gets expensive ordering samples so all we need to you is use the mockup photos that we already have on our print on demand store so honestly this is a simpler method you can just go ahead and post those mockups to Pinterest using the keywords and what's really great about this is you can tag that exact link right in your pen so a very simple process here of just creating a Pinterest account naming it your store name making sure that you put that store name in your actual Pinterest link too so that they can access it if they come to your page and putting those keywords and tagging it directly so if you want to take it a step further and get your pins to really get going I'm going to show you a little bit of a hack here that I love to do because a lot of people like boards now consider what you are creating for so if you are selling something like this sweatshirt or this mug this will work really great for you because we can make aesthetic Pinterest board types of photos to put on there and I'm going to show you you how to do it so again depending on what you're selling if this works for you it may not you can obviously just post those mockup photos that will be effective but this is a little hack that I like to do with types of products like this and you'll catch my drift in just a moment here so I'm going to be using a website called K they are an AI and design platform that I absolutely love if you seen my channel you've probably seen me talk about them or use them before and what I'm going to do is I'm going to go over to KD and I'm going to use their templates so they have pre-made social media templates that we can use for our marketing which amazing we love a template so easy to just drag and drop things in place and we don't even have to be a designer to do it so let's go ahead and create one so I'm on KD's page I'm going to go over to templates scroll down to social here's a bunch of templates that I could use and I'm going to type Pinterest now I can scroll down and here is what I was talking about with kind of these like vision boards so see here this one's like a Cottage cord type of vibe and we just have a few different things here so I really like this and I find this to be very helpful for what I'm about to show you I'm going to select this one here and I know it says japanes style which isn't technically what I'm creating for but let me show you what I mean by using a template where these photos are what I'm going to do is drag and drop mockup photos that I have already of this product or photos that I've taken as well and I'm going to use them and replace what's in here in the template so I'm going to create another artboard on this page which is a new feature that KD has and that I love so I've just went up here to this artboard and I'm going to create an additional artboard and then what I can do is just drag over these photos to here so that I can really plan it out the way that I want it and see how I'm just kind of creating like a board for my product and this one has a background so I'm just going to use KD's AI background remover super simple I don't want to like overdo it you know I don't want it to be Overkill but what's cool is if you have more products on your store again that's like Niche specific what you can do is you can put all of them on here right like you can Market multiple products at a time and if you've never used K before it's really easy to use even with the templates like you just go over here and you can change your different fonts and colors and all of that so it's definitely user friendly which I love and then I always love to use their AI features so I'm going to go over to the AI and I can type in a prompt here and if you've never used AI before um using it on different design platforms like this is actually easier than if you're trying to use like mid Journey or something cuz you can just drag and drop it directly into your artboard so don't be afraid of AI so I'm going to type in the word espresso martini and then I can go to clip art styles or vector Styles depending on what it is that I'm creating I'm going to go to clip art styles and let's go to detail drawing and hit generate image okay and that made me an espresso martini and I could keep playing around with that too like if I wanted to try a different art style you'll get totally different things every different art style that you use so it's really interesting and then I can just use that background remover again and I can do the same thing with images too so I can type coffee and see if any of these align with what exactly I'm doing so overall you get the idea of what I'm creating so I'm going to go ahead and finish this up I'll show you what it looks like when it's finished and then we'll go ahead and put it into Pinterest so once we have that actual image we can pop that right over into our account on Pinterest and use that for marketing and as I said we want to put the link to the product and we want to use keywords that are going to be in that actual photo and how it would get in front of somebody that wants to see it right there's also a feature now on Tik Tok where you can upload photos directly into there so consider this being something that you could do in a photo slide of maybe even this picture that we just created as the first one to grab the viewers attention followed by the Scrolls that shows the actual mockup with maybe something that says purchase in my bio or espresso Martini shirt on sale things like that that we can just overall create the vibe and post to social media now while there always is the option to create our own content before I end this video I do want to let you know about something that you can do to Outsource content if maybe you're not comfortable making it and if social media is not your thing I get it and you don't have to actually make the content yourself so if you are someone that resonates with that what I can suggest to you is looking into ugc content this stands for user generated content and it's a way that you can Outsource videos and content from content creators that you have the full rights to so this doesn't mean that you're paying an influencer to post it on their account this actually means that you're paying the influencer to make the video for you for you to use solely on your account and sometimes this can be really beneficial and you may go viral faster because you're using someone that actually understands how to create content rather than teaching yourself CU it can take some time so if that sounds like something that you'd be interested in you can go over to websites like upwork or Fiverr to hire someone to do it for you but at the end of the day I do think it's important as someone who's e-commerce seller to teach yourself and learn how to do the littlest bit in marketing if possible utilize all these different tips that I shared with you today there will be a link for KD as well directly in the description and the pin comment if you want to check them out let me know if you're going to get started with this I hope that this video was helpful to you but please remember that content can really help you grow and marketing your business does not have to be something that is super stressful thanks so much for watching and I hope to see you in the next video
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Channel: Money With Mak
Views: 41,981
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Keywords: print on demand, print on demand marketing, how to market, how to market your clothing brand, how to market your business, how to market a product, how to market your print on demand business, how to market my etsy shop, marketing your etsy shop, etsy print on demand tutorial, etsy print on demand step by step, etsy print on demand printify, etsy print on demand 2024, shopify marketing strategy, free marketing strategies, free marketing strategies for dropshipping
Id: 4p0sHfByfaU
Channel Id: undefined
Length: 16min 29sec (989 seconds)
Published: Thu Apr 18 2024
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