- How hustling only makes
you tired, not rich. (upbeat music) So hustle, work your face off, work 'till you drop, work
until you're exhausted. That's always the message
about the secret to success. You've got to work hard and
you've got to put in the hours. I think that there's some truth to that, but that truly is not the answer. Because if that is the answer, I have two questions for you
and then I'll rest my case. Number one, are you currently
working very, very hard? Are you getting the results that you want? Are you making the kinda
money that you want? That's question number one. If the answer's no, then why not? If that's such a secret
formula for success, right? Number two, how many people
do you know in your life, that works very hard, yet they
don't make a lot of money? Think about it, so that cannot be it. That cannot be the answer. It's part of the answer, you've
got to put in the effort. You've got to work hard to a degree, but that's not what's gonna make you rich. So what is the answer, what is the truth? The truth is this. I think it depends on where
you are in your career, but assuming I'm talking
to you as an entrepreneur, I'm talking to you as a high achiever, here's what I believe. If you've been working and hustling ... I hustled the first five
years of my life, I did. I worked every single day, I
didn't take a single day off, the first five years of my life. There was no balance, I
was working my face off. I gotta pay the price
to success, I got that. But if after five years in your career, I believe, in terms of money, if you're not making at
least six figure income, after five years of hard
work, something is missing. If after 10 years of your
career as an entrepreneur, you're not making seven figure
income, you gotta revisit, you gotta look at what
you're doing right now. Something is wrong, that's
the way I measure it. Because if you're not making
the money that you want after ten years, you really think, by putting in more hours, which you know, you cannot possibly put in more hours. You've put in as many hours as you could, you work on the weekends,
that is not the answer. While you're working 12 hours a day. What are you gonna work, 13, 14? That two hours, when you're exhausted, that two hours effort, you think that is gonna
make you the difference? That's gonna give you the breakthrough? It's not, that is not the answer. So that's why I much more subscribe to the principle of the 80-20 Principle. Now if you've never read
that book by Richard Koch, I recommend you read it,
it's a phenomenal book. It's one of the books that
I highly, highly recommend. What he means is, anything
that you do in life, 20% of your activities give
you 80% of the results. 20% of customers gives you 80% of revenue. 20% of customers give
you 80% of headaches. You look at everything we do in life, only 20% of what you do
gives you 80% of results. So if you're looking at what you do, you're hustling, you're
doing all these things, which is good, but then
you gotta think about, if it's not working, you
got to know how to think. It's not just hustle, you got to think, what is it that I'm doing,
what is not working? What could I have done better? A lot of the influencers,
a lot of the gurus, they all talk about hustle, hustle. "You gotta work 10 times harder man, you gotta work your face off." Their approach, I'm not saying it's wrong, I'm just saying that's their approach. I'm just saying that's what they do, it's the shotgun approach, right? It's boom, all this effort and
you just do as much shotgun, boom, boom, boom, boom, boom, and hopefully something
will hit, and you know what? You do enough of that something
will hit and it's okay, but my approach, is the sniper approach. I wait and I wait, and I look and I look, and it's one shot and
it's one kill, that's it. Minimum effort, maximum result. I don't do the shotgun approach,
I do the sniper approach. That's the way I see it and that's why, everything I stand for
is about simplicity. It's about simplicity,
it's about elegance. Hustle is not what makes you rich. You look at every single
rich person that I know, they hustle, yes they still
hustle, which is fine. But their definition of
hustle is very different, from your definition of hustle. Your hustle is just work,
work, work, work, work. While I can tell you
what makes people rich, is not the word hustle. What makes people rich,
is the word leverage. Look at every single rich
person, has leverage. I'm talking about, what is leverage? Other peoples time, other peoples money, other peoples resources. They have a team, they have
money making them money. They have advisors, they have technology. They have something, they
leverage other people's 'blank'. Other peoples talents,
other peoples resources. Other peoples time, other
peoples intelligence. That's what makes you rich. The keyword is not hustle, it's leverage. Now, you got to earn the right
to get to the point leverage, and chances are you might
not have the understanding to be there yet, but today, I'm just sharing the concept with you. Hustle, but then you got
to learn to leverage, we get to the next level. I'll share a very simple thing, a simple story about my life. When I was making six figure
income in my early 20s, I set the goals that I want to make, I want to become a millionaire. Now you gotta understand,
when you're making six figure income, a $100000
a year, a $120000 a year, to make a million dollars
a year, what do you do? At the time I knew that, okay, I'm working pretty damn, frigging hard. I wasn't taking a lot of time off, and I'm making six figure, $100000 a year. If I want to get to a
million dollars a year, that's 10 times the results,
that's 10 times the income. I sure as hell don't think I
could work 10 times harder. I only have 24 hours a day, I cannot suddenly have 240 hours a day, that's just impossible. I still have 24 hours a
day, so what could I do? SO the answer I knew ... I
didn't have the answer back then, but I knew for sure it
wasn't 10 times more effort. That's not it, but it is
10 times more leverage. How can I leverage, how can
I have 10 times more impact? How can I reach 10 times more
people in the marketplace? How can I deliver 10 times more value? How can I have 10 times more quality? That's the leverage key, that's what makes you earn more money, because money is nothing more than a byproduct of value creation. How can you create more
value for more people? It's that simple, so at a time when I was making six figure income, I was only working with
a handful of people. I was only serving a dozen people, and I was making grade A money. So I know if I wanted to make more money, I needed to serve more, I needed 10X times the
people that I served. Maybe not 10X, but I definitely needed to multiply that number. And I also know, to be a seven
figure earner, it's very, very different from a six figure
earner in terms of mindset. So I know two things, I
need to shift my mindset. The way I think about,
who do I have to become to want to think about these things. And I need to think about how I can, deliver more value to more
people, or in a bigger way. That's it, not the money
part, that's what I focus on. It's not just hustle you see, it's so far from fucking hustle. It's not about that, it's about thinking. I think about that and
I accomplish that goal. And I did the same thing,
seven figure to eight figure. When I was making seven
figure I asked myself, okay, if I wanna hit
the eight figure level, what do I have to focus on? Who do I have to become and
what kind of reach do I need? Who do I need to impact,
how can I serve more? How can I deliver more value? Guess the first thing I shift? Again, mental focus, my mentality, who I am as an entrepreneur, because I saw myself as
a seven figure earner. I didn't see myself as an eight
figure earner yet back then. So I knew shift, okay in order
to be an eight figure earner, how should I act, how should I talk, how should I behave, how
should I run my business? I figured that out first, very clearly. And I was interviewing, I was talking, with other eight figure earners, "How do you guys run your business? How do you guys get to
where you are today? What do you do, how do you lead people? How do you do marketing, how do you sell? How do you do all these
things, I wanna know?" And I noticed the way that they behave, the way that they think,
it's very different, from the ones who are making seven figure. It's very, very interesting, right? Now, I go over the same thing. We're at the eight figure
level, now I want to go to the nine figure level as
an entrepreneur, same thing. Can you imagine, from six
figure to eight figure, do I just hustle a hundred
times harder to get to this? Of course not. I didn't work a hundred times harder, I didn't work 10 times
harder, what changes? I think 10 times harder,
I think 10 times bigger, I strategize 10 times harder,
I learn 10 times harder. Not hustle, not hustle, not
hustle, that's what changed. So the same thing now I wanna
hit that nine figure level, I have to go through in my mind, how would a nine figure entrepreneur act, behave, think, do, operate? I get that, internalize,
develop new habits, because what got you
here won't get you there. So I knew I need to make
that internal shift first, then my behaviors will follow. That's how you do it, that's why hustling only makes you tired, it
doesn't make you rich. What makes you rich is leverage. What makes you rich, is you
think about what you're doing. Now, I think for any young guy, if you don't even know how to
work hard, that means fuck. If you wanna be successful that's a given. That is the minimum, that's the admission to just enter the door. I assume you already have that. If you don't already have that, then fuck, you're not gonna be successful. I already assume that you have that, and you're already working hard. Now you gotta think about,
how do you work smarter? How do you think harder? How do you learn harder? You do that. Rich people do what's hard,
that's why their life is easy. Poor people do what is easier, and that is why their life is hard. So call me below, let me
know what other questions that you might have,
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