Host a Virtual Event on Zoom | Best Practices For Success

after being an attendee on so many zoom calls it may be time to host your own online gathering being the one in the spotlight on zoom is a very different experience in being a participant and it takes some preparation for you to get the results you want how should you prepare for it how can you engage your attendees what steps can you take to make sure your guests have a great experience that's what i'll be talking about today how to host a really valuable virtual event thank you so much for watching this video i'm cheryl tan the founder of master video today a community that offers training accountability and support for video creators of all levels if you've hosted your own event online maybe a live call a webinar or your own virtual conference i'd love to hear about it what worked for you what didn't what are some best practices you can share with all of us let's have a conversation in the comments subscribe to this channel if you want weekly strategies that can help you incorporate video into your business click the subscribe button and the bell icon and you won't miss a thing thank you in advance if you want a simple guide that takes you step by step to get started with your equipment setup your studio design your lighting i'll tell you how you can get my getting started with video guide at the end of this video the first step in creating a valuable virtual experience is to figure out your goals for your event is it a webinar designed to get strangers to sign up to work with you is it a conference of paying attendees and you're just trying to teach them something while trying to keep them engaged is it simply a virtual party to create connection or is it a q a type call where your students or clients have the chance to ask you questions live is it a virtual panel discussion no matter what type of online gathering you're planning figure out what the goal is first because then you'll be more prepared to meet your audience's expectations step two in this process is to always have an agenda by that i mean a list of things you'll be talking about people who will be speaking polls you will create breakout sessions you will conduct in order you can call it a rundown of events you can put your rundown in the notes app of your phone or write it down on a piece of paper i don't wing events even if they're just hour-long q a sessions i always have a plan for a live call it's because i've learned the hard way what happens when you aren't sure what you will say or where you will go i map out an opening monologue usually in bullet points and then i know what i want to start out the meeting with every single time i also share the rundown with guests so they know what to expect if it's a three-hour zoom call i let them know what happens in the very beginning and if it's appropriate like a three-day virtual conference you can give them the agenda a few days in advance and if you expect them to keep their cameras turned on during the entire call let them know that ahead of time as well they would appreciate it a side note on this i know many people do q a calls myself included i let my community know that i want questions submitted ahead of time so i can create a thorough answer but let's say you have a number of people on the call and still there's silence no questions nothing have a bank of questions ready that you can answer so if one doesn't come up live you have something you can share that will provide value and the questions should come in after that next create some anticipation for your event people are signing up for zoom calls left and right so be really clear about the benefit they will receive if they attend your event will they learn something special will they get a certification a chance to meet other like-minded people or a chance to get their questions answered live and give them reminders through email direct message on facebook or linkedin and in some cases text to encourage them to show up live the next step figure out the tech issues beforehand when i first started using zoom it took me embarrassingly long to figure out how to share a powerpoint and i did this during a live webinar it was pretty rough for you do this in a practice session alone or with your team figure out the important tech pieces how to spotlight people who are talking how to show guests how to raise their hand in the chat how to use the breakout rooms make sure you know how to set up your microphone so your audience can hear you clearly how to record the presentation and of course how to share your screen to show a video or a powerpoint presentation if you're not sure how to do these things and if you'd like me to create a separate video addressing these topics please let me know in the comments just say zoom in the comments below and i'll know what you mean this leads me to the next step create engagement opportunities for your audience zoom calls can be so exhausting not only for the host but for the attendees make sure in your agenda you give them time to ask questions or respond to a poll or just talk with you or each other i talk more about boosting video engagement in this video and it can give you other ways to create engagement with your viewers the breakout feature has been a really really successful option during zoom calls it lets you break up your larger group into smaller groups so people within those smaller groups have the chance to interact with each other get to know each other it's a great way to let your attendees meet each other and create a real connection the next point is to send out surveys getting feedback is critical to the development of your online programs the surveys can be simple ones you create with a google doc they can also be questions you ask your guests to answer by replying to an email you sent survey questions can be a mix of really general and really specific for example what did you like the most out of this event and put that together with a question like how valuable were the breakout sessions rank them on a scale from 1 to 10. altogether the answers will give you a better idea of what to keep and what to do away with before your next live event and the most important thing is really to get started record your calls even if you're not giving the replays out record them for yourself and watch yourself handle the live interaction you will only get better after you start and by the way congratulations on adding online events to your video creation let me know if i can answer any questions about them in the comments below if you need to get a few things in place before your first live event you can check out my free guide you can download the getting started with video guide which you can find in the description below now watch this video next

Channel: Cheryl Tan

Views: 18,929

Rating: 4.9201994 out of 5

Keywords: Cheryl Tan, Cheryl Tan Media, Master Video Today, host a virtual event, host a virtual event on zoom, zoom virtual event, best practices for virtual event, best practices for success on zoom, virtual event, online event, successful online event, hosting a virtual event, create an engaging online event, being a great virtual host, how to host a virtual event

Id: wp5_Ficci1k

Length: 7min 9sec (429 seconds)

Published: Mon Aug 10 2020